By Dr. John Tantillo
Brand Talk’s “Go Brand Yourself”
WVOX Radio, New Rochelle
With all the commotion surrounding the A-Rod brand concerning his PED use, you would think that when he came to the plate, there would have been an overwhelming outcry of dis-satisfaction concerning this high negative profile brand! But no. Despite what many would have predicted, the jury was split, and it was only when A-Rod failed to perform that he was jeered by the NYC-based crowd. Simply put from a branding perspective: it was not his supposed “cheating” that caused a negative crowd reaction. It was his performance (or lack of it) that wounded the brand, for at least one game.