Tag: "25-54"
Tuesday, November 1, 2016
Cooke on Talkers TV: Make Money with Endorsement Spots. Consultant Holland Cooke presents this brief-yet-insightful video underlining some of the key aspects of – and reasons for – well-done endorsement spots for local advertisers. Cooke notes that especially “if your competition is robotic and you’re doing solid, local radio, you have the advantage.” He adds, “YES YOU CAN become ‘indispensable’ to your station, even with all the changes radio has gone through, and with more coming.” He reiterates advice from Katz Media Group EVP of strategy Stacy Lynn Schulman, who says, “Broadcast advertising that is ‘localized’ stands out because the velocity and variety of digital interactions today have multiplied our level of distraction and numbed us to the constant barrage of retargeted, ‘personalized’ digital ads.” Watch the video on Talkers TV in the upper right-hand of this page.
Keith Larson Exits WBT-AM/FM, Charlotte. Ahead of Entercom’s taking over the Greater Media news/talk duo (along with hot AC WLNK and sports WFNZ in a spin-off deal from Beasley Broadcast Group‘s acquisition of Greater Media’s radio stations), 14-year WBT-AM/FM, Charlotte talk host Keith Larson is let go from the station. The Charlotte Observer
reports that Larson and news director Jim Barroll – with the station for 31 years – left after their shifts yesterday (10/31). Larson, who hosted the 9:00 am to 12:00 noon show, told the Observer, “There have been ups and downs but it’s been absolutely fabulous at WBT. I would have done another 14. I’m very blessed that I’ve always had other interests and other investments. It’s a drag but life goes on.” Larson tells the paper he will expand his Larson Advertising and Media Associates business, is a minority partner in a Zen Massage franchise and also hopes to continue writing his Charlotte Observer column. Read the Observer piece here.
Matt Hanlon to Head New Charlotte Cluster for Entercom. Former Citadel Midwest regional manager Matt Hanlon is named the new vice president and market manager for Entercom’s Charlotte stations. The company notes that while at Citadel, Hanlon “launched a sports network and a news network creating new
revenue in Michigan and maximized both ratings and sales across local, regional, national and non-spot. Hanlon began his career in broadcasting as a media buyer for Backer & Spielvogel, vice president of stations at Katz Media Group and vice president, director of sales at AM/FM.” Entercom COO Weezie Kramer says, “We are super excited to welcome Matt to Entercom and to the Charlotte team. Matt has terrific experience in news, talk, sports, syndication, working with big personalities and making a difference in the community – all of which make him a great fit for Charlotte and these iconic brands.” As noted above, the new Entercom Charlotte cluster includes news/talk WBT-AM/FM, sports talk WFNZ and hot AC WLNK.
Beasley Names New Market Managers for Detroit and Fayetteville. Replacing Steve Chessare as vice president and market manager for its newly acquired Detroit station group is Mac “Edwards” (McTindal), and moving up to fill Edwards’ role at the Fayetteville, North Carolina cluster is Erika Beasley. Edwards takes over the cluster just acquired from the Greater Media deal. It includes rock WRIF, rhythmic oldies WMGC “105.1 The
Bounce,” and classic rock WCSX. Beasley EVP/COO Brian Beasley comments, “After 25 years of dedicated service to Beasley’s Fayetteville market, Mac will bring his wealth of experience to our new 
Detroit cluster. Mac has worked with Beasley in positions from program director to air personality to operations manager and he has served as Fayetteville’s award-winning market manager since 2007. We’re moving forward on our path to success in Detroit as Mac takes the helm of these iconic stations.” Erika Beasley has been serving the company as general sales manager of WQYK, Tampa since January 2015. She states, “With Fayetteville’s established, veteran market manager Mac Edwards as my predecessor, I know I will have huge shoes to fill! I am absolutely prepared for this new challenge and welcome this new level of responsibility. My sincere appreciation goes to the entire executive management team for showing abiding faith in my leadership abilities. I am excited about my opportunity in Fayetteville and am anxious to get to work with my new team!”
WPHT, Philadelphia Host Dom Giordano Is This Week’s Guest on Harrison Podcast. One of the longest-running and most highly respected major market local news/talkers in America, Dom Giordano of CBS O&O WPHT, Philadelphia, is this week’s guest on the award-winning PodcastOne series, “Up Close and Far Out with Michael
Harrison.” Giordano, a moderate conservative with libertarian leanings, objectively discusses the impact that the election of 2016 (with its disruptive Donald Trump factor) has had on most of the industry’s news/talkers. Harrison says, “This conversation is a fitting way for this media-based series to wrap up the 2016 pre-election era. Dom Giordano is one of those rare players in today’s talk media who seeks truth (at least as he earnestly sees it) – even if it comes at the expense of victory. We need more of that kind of thinking on all ends of the political spectrum in America. It’ll make better radio, not to mention a better country.” To listen to this podcast in its entirety, please click here or click on the “Up Close and Far Out” player box located in the right-hand column on every page of Talkers.com and RadioInfo.com.
Nielsen: News/Talk Benefitting from Election Cycle. The news/talk format is seeing the expected spike in PPM ratings that happens every four years as the result of the presidential election, according to Nielsen Audio. The company’s PPM surveys over the past year indicate that, as a format, news/talk has risen from a 9.1 share in October of 2015 to a 9.9 share this October (persons 6+). In terms of the 25-54 demo, the format is up a full share from a 6.3 in October of 2015 to this October’s 7.3 share. Interestingly, comparing the last presidential election cycle – October 2012 – to this October, the numbers are lower for 6+ and 25-54 (10.4 share to 9.9, and 7.8 share to 7.3, respectively) the 18-34 share is up from a 4.1 to a 4.3. See the Nielsen report here.
The Presidential Contest, U.S. House and Senate Races, FBI’s Hillary Emails Investigation, CNN Drops Donna Brazile, Peter Thiel National Press Club Speech, Battle for Mosul, Russian Military in Syria, the World Series, and the Weekend’s NFL Action Among Top News/Talk Stories Yesterday (10/31). The presidential race between Hillary Clinton and Donald Trump; the down-ticket races for U.S. House and Senate seats; FBI Director James Comey’s announcement the FBI is again investigating Hillary Clinton’s private server emails; CNN cuts ties with Donna Brazile after a Wikileaks-hacked email indicates she tipped the Clinton campaign off about a debate question; tech billionaire Peter Thiel’s National Press Club speech and support of Donald Trump; the battle against Islamic State for Mosul; Russian’s military ramp-up and involvement in Syria’s civil war; the Cubs-Indians World Series; and the weekend’s NFL action were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.
Tuesday, July 24, 2012
Arbitrator Rules in Favor of Former XEPRS, San Diego Hosts Scott Kaplan and Billy Ray Smith. Sports talk hosts Scott Kaplan and Billy Ray Smith were fired by XEPRS, San Diego – XX Sports Radio 1090 – in February after Kaplan made derogatory comments about the appearance of Mountain West TV Network sports personality Andrea Lloyd. Kaplan and Smith contended they were let go in violation of their contract which outlined a process by which the station was to address content issues in case of a disagreement. An arbitrator – retired Superior Court Judge Linda Quinn ruled in the hosts’ favor and has awarded the two more than $490,000 in damages based on their respective salaries, commissions, endorsements and incentives as provided by their contracts. U-T San Diego (for which Kaplan now works co-hosting an online TV show called “Scott, B.R. + Amber”) reports Kaplan and Smith feel vindicated with Kaplan stating, “I feel vindicated. They breached the contract. I knew that from the beginning. There was a lot of embarrassment that came with the termination. I spent 11 great years on the radio…I loved what I did and I loved who I worked for.” XEPRS has not paid the duo yet and has filed a motion asking Quinn to reconsider her decision.
NPR Hires Lobbying Firm to Fight GOP Effort to Defund CFPB. Congressional Republicans are again organizing efforts to defund the Corporation for Public Broadcasting and NPR is hiring the lobbying firm Navigators Global to help shut that down. The Hill reports NPR spokesperson Dana Rehm says that the organization is a content provider but is also a trade organization representing member stations. “It is part of our mission to represent the interests of NPR member stations to Congress, executive, regulatory and judicial bodies. At a time when the federal government is running a large deficit, every program and function of the government deserves to be scrutinized, and a review of federal funding to public broadcasting is fair and to be expected.” Rehm says the firm’s job is to explain “how the federal investment in public radio stations and larger public broadcasting system provides one of the most effective returns of any program authorized by Congress.”
Talk Radio Rises to the Occasion in Covering Aurora Massacre Aftermath. The natural progression of the analysis and coverage of the killing of 12 and wounding of dozens of others at the Aurora, Colorado premiere of “Dark Knight Rises” continues and talk radio is rising to the occasion to serve its listeners with compelling and responsible discussion. Examples of talk outlets rising to a high level of performance through the use of experts in the fields of psychology, law enforcement, media violence, gun control and more are being reported to TALKERS from all over the country. Here two examples of similar coverage: Compass Media Networks nationally syndicated talk host Todd Schnitt featured an interview with shooting victim Pierce O’Farrill, who was hit three times by bullets from the shooter’s gun. O’Farrill described live on the air the chilling events at the theater, his perspective on the gunman, the death penalty, and his visit with President Obama. 
XtreMedia president Kevin McCullough tells TALKERS several of his company’s programs – his own Kevin McCullough show, the Saturday evening “Baldwin/McCullough LIVE” broadcast and the Sunday night Dani Johnson show spent the bulk of their collective platforms allowing hurting, confused and stunned listeners to respond to the attacks. Actor Stephen Baldwin took time out from a publicity tour in neighboring Cheyenne, Wyoming (90 minutes from Aurora) to meet with those in Aurora whose lives have been touched by the shootings. While there, CNN‘s Don Lemon asked Baldwin (see photo) to weigh in on his perspective of the events. Baldwin told CNN, “It may be time for those of us in the Hollywood community to re-examine how we advance violence through films, television, and video games. It also blows my mind that someone could purchase 6,000 rounds of ammo in 45 days. I’m a gun enthusiast but a red flag should’ve gone off somewhere.”
Progressive Town Hall Forum in Seattle. Premiere Networks syndicated talk host Randi Rhodes (center) was one of eight panelists who took part in “Showdown 2012: Recapturing Democracy,” a progressive town hall forum presented by Seattle’s Progressive Talk AM1090 (CBS Radio’s KPTK) at the ShoWare Center in Kent, Washington on Saturday, July 21. Rhodes appeared on a panel focused on the evolving role citizens play in the political and public policy process, including strategies to protect our role in democracy and to build a better future for everyone. Panelists in this picture are (from l-r): Congressman Jim McDermott, WYD Media talk host Thom Hartmann, talk host Mike Papantonio, Compass Media Networks talk host Norman Goldman, Rhodes, talk host Sam Seder, talk host Ron Reagan, and panel moderator David Postman, former chief political reporter for the Seattle Times.
KESN, Dallas Renews Contract with Cowboys Great Drew Pearson. ESPN O&O KESN, Dallas – ESPN Dallas 103.3 – announces it is renewing its deal with Dallas Cowboys great Drew Pearson for another season. Under the terms of the contract, Pearson will join “Ben & Skin” co-hosts Ben Rogers & Jeff “Skin” Wade on Mondays from 11:00 am to 12:00 noon, do Friday call-ins to the “Galloway and Company” show, and co-host the “5th Quarter Cowboys” post-game show. Pearson will act as the “go-to guy” for any breaking Cowboys or NFL news, and do a weekly video segment with “Galloway and Company.” Pearson states, “I am very happy and excited to be joining the ESPN Radio team for my third season as Cowboys/NFL analyst. My role with ESPN provides a platform for me to express my sports opinions and it also allows me the opportunity to continue my association with the ‘Worldwide Leader in Sports’ – ESPN – which to me is priceless.”
Old Friends. Dial Global nationally syndicated talk host Dennis Miller (r) poses for a shot with former “Saturday Night Live” cast member and co-star David Spade (c) and show promoter Bill Blumenreich (l) at Miller’s recent live concert at Boston’s Wilbur Theater. Spade snuck into the theater and found his way to Miller’s dressing room where they chatted and caught up.
Fox Sports Radio and Yardbarker Enhance Content Relationship. The latter is described by Fox Sports Radio as a sports opinion site and blog network. It’s a property of Fox Sports Interactive Media and now it and Fox Sports Radio Network will begin working together more closely beginning with incorporating FSRN’s “Loose Cannons” into Yardbarker’s content. FSRN states “‘Loose Cannons’ will feature a daily segment with co-hosts Pat O’Brien, Steve Hartman and Vic ‘The Brick’ Jacobs as they take listeners into O’Brien’s ‘backyard’ for all the dirt from Yardbarker. Fox Sports Radio will soon add similar segments across other network programs. In addition, Yardbarker will feature select content from Fox Sports Radio on its website and social media platforms.” Yardbarker VP of operations Jack Kloster states, “Yardbarker is incredibly excited to partner with Fox Sports Radio and to introduce our content to the loyal listeners of ‘Loose Cannons.’ The partnership is a natural fit. Our content is inherently conversational and Fox Sports Radio is home base for sports conversation.”
Geoff Neuhoff Passes Away at Age 59. Neuhoff Communications president and CEO Geoff Neuhoff died Sunday after falling ill suddenly on Saturday. Neuhoff owned and operated stations in rural Illinois including clusters in Springfield and Decatur. The company operated news/talk WSOY, Decatur and sports talk WFMB, Springfield. Neuhoff COO Mike Hulvey tells the State Journal-Register, “Geoff Neuhoff was a giant among small- and medium-market broadcasters. Geoff demanded from all of us a dedication of greatness and excellence no matter the market size or the power of the station. Geoff believed strongly that innovation was the way forward and he embraced new technologies with enthusiasm. He will be missed by his team, but the legacy he leaves behind will last for years to come.” Neuhoff is survived by his wife and three children.
Aurora Movie Theater Massacre, Penn State Penalties, Syria Instability, and European Debt Worries/Financial Markets Activities Among Top News/Talk Stories Yesterday (7/23). The aftermath of the massacre at the “Dark Knight Rises” showing in Aurora, Colorado; the severe penalties levied against Penn State in the Jerry Sandusky child abuse scandal; Syria’s political instability and threat to use weapons of mass destruction; and ongoing concerns over the debt of some European nations and the effect on world financial markets were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS.
Monday, July 23, 2012
Aurora Tragedy Sparks and Challenges Talk Radio. There are few events that news/talk radio programmers in the age of cutbacks fear more than a major story that captures the entire nation’s consciousness breaking on a weekend when their stations’ key stars are off and brokered or syndicated “how-to” shows are on. The Aurora, Colorado movie theater massacre came very close to being such a story, except that it technically broke on a Friday morning, giving weekday hosts the opportunity to at least address it in the early stages of information being available and programmers a full day to organize a weekend strategy. This type of blood-chilling, high-drama story takes days to develop as information slowly disseminates amidst knee-jerk speculation, leaving a number of news/talk outlets incapable of fully diving into it on a Saturday and Sunday when personnel is at a minimum and “regular” programming takes a break from core stationality. Regardless, the industry has had all too many unfortunate chances to learn from this problem in recent years and according to TALKERS monitors across the country and conversations with programmers, there was a far better state of readiness to appropriately handle the Aurora tragedy than for similar instances in the past. Initial reports indicate that the main topics and debates being fueled by this mega-story are gun control, violence in entertainment, and the relationship between mental illness and crime. There has also been strong interest in talking about appropriate parenting prompted by the fact that a child and an infant were in attendance at the midnight movie. As an example of news/talk radio taking control of this situation, Salem Radio Networks VP of programming, Tom Tradup tells TALKERS, “On SRN News, we gave the shooting priority coverage — including three hours of Special Reports — and we are featuring perspective from Murphy Wells, a KNUS, Denver reporter who is part of the local morning show at KNUS with studios in Aurora. Also Larry O’Connor, editor-in-chief of Breitbart.TV guest-hosted a special edition of the Hugh Hewitt show on Friday from 6:00 pm to 9:00 pm ET focusing exclusively on the deaths and injuries in the shootings.” At WGN, Chicago, program director Bill White tells TALKERS, “On Friday Jonathon Brandmeierlead with the story throughout his morning show after it broke during our live overnight show. Jonathon spoke with witnesses who were in the multiplex when the shooting occurred and authorities from Aurora, and he actually confirmed the death count to 12 before most media outlets. He also took calls from Chicago and throughout the Midwest as listeners coped with the tragic news.” In Boston at Greater Media‘s WTKK, program director Grace Blazer says the station was live and local from 7:00 am to 7:00 pm both Friday and Saturday. “We ran the important new conferences from Denver with President Obama and Mitt Romney. We spoke with reporters live from Denver plus local experts such as Jack Levin, Professor of Sociology and Criminology at Northeastern University and author of several mass murder books, and Ty Burr, film critic from the Boston Globe, who discussed violence in the Batman movies. On Saturday, Paul Ferrazzani, a registered instructor from the Firearm Safety Academy in Medford, Massachusetts gave listeners the inside scoop on our gun statutes.”
Fox Sports Radio and Mile High Sports Remember Colorado Shooting Victim. By now, most of us who work in the media are aware that one of the victims of Thursday’s movie-theater shootings was a young woman named Jessica Ghawi who had just missed being a potential victim of a similar shooting in Toronto in June. The San Antonio native had interned at Lincoln Financial Media’s KKFN, Denver earlier this year and was due to speak with Mile High Sports Magazine editor-in-chief Doug Ottewill about her sports media career the next day. On Friday, Mile High Sports and Fox Sports Radio talk host Peter Burns spoke with Fox Sports Radio’s “Loose Cannons” about Jessica. Burns told the program’s listeners, “Her mom told me early this morning, ‘I want you to talk as much as you can. Celebrate everything that Jessica did, and celebrate everything that these victims did.’ And I’m glad that you guys are giving me the time to celebrate that and talk about how amazing of a person she is, rather than giving a minute or 30 seconds to this coward that did this.” Burns recounted how Ghawi wanted to set up a charity to help the victims of the Colorado wildfires and was working toward that goal when her life ended tragically on Thursday night.
Cox Media Group Realigns Corporate Management to Fit New TV Signals and Announces Radio and TV Properties to Be Sold. Twenty-seven radio signals in six markets are going on the block as Cox Media Group announces a realignment of its business strategy that will include the sale of several TV operations and some corporate officer changes to dovetail with the recent acquisition of several TV stations. The only spoken-word format up for sale is the new sports talk FM WZNN, Birmingham that had been part of the Paul Finebuam–Cumulus contract dispute that’s since been settled. The rest of the signals are music FMs and AMs or ethnic outlets in Birmingham, Alabama; Greenville, South Carolina; Hawaii; Louisville, Kentucky; Richmond, Virginia; and Southern Connecticut. There are five TV signals in four cities going on the market. As to the corporate structure changes, former group VP Kim Guthrie is named Cox’s new senior vice president responsible for radio markets, and former Austin American-Statesman publisher Jane Williams is the company’s new senior vice president responsible for TV markets, both reporting to Bill Hoffman, EVP over broadcast. Other additional leadership changes effective immediately include: former group VP Rich Reis who becomes VP and GM of digital operations reporting to EVP Neil Johnston; former group VP Ben Reed is now VP and market manager of Atlanta radio reporting to Kim Guthrie; former group VP Jay O’Connor, as previously announced, is the new VP and GM at KIRO-TV, Seattle. EVP Mike Joseph continues to oversee CMG’s newspaper operations and CMG Ohio. Cox Media Group president Doug Franklin states, “This simplified structure will enable CMG to capitalize on continued growth and synergies, while retaining its size financially. All of our media outlets, regardless of size, are valuable, profitable brands with strong futures thanks to the hard work and dedication of our talented professionals who serve their audiences, advertisers and communities. We thank the leaders and employees in the locations we’re selling for their outstanding contributions to this company over the years and the valuable service they will continue to provide their respective communities.”
Cuts Hit St. Paul-Based American Public Media. MinnPost.com’s David Brauer reports 10 employees of the St. Paul, Minnesota public radio company American Public Media are being let go as the organization deals with the changes in the contemporary media business. Brauer reports engineer Rick “Scooter” Hebzynski, public relations staffer Christina Schmitt and digital archivist Jenel Farrell are three of the casualties and that Current.org is saying “Marketplace” D.C. chief John Dimsdale also is being let go. Minnesota Public Radio CEO John McTaggart writes to staffers in a memo: “There’s no question today’s constantly changing media landscape presents challenges, but we at APM also see opportunities. The changes we are making today are really about APM’s future and help to position us for future audience service and growth. We are reorganizing around two key areas: content and development. We are aligning our priorities to focus on two main divisions that create value for our audiences and cultivate vital relationships with our members, donors and funders. The result is a more streamlined organization design that gives us a strong footing as we look ahead.” To that end McTaggart announces MPR COO Dave Kansas leads the content division SVP and chief development officer Randi Yoder heads up the development division.
Longtime KFI, Los Angeles Traffic Reporter Recovering After Crash. Los Angeles traffic reporter Mike Nolan suffered fractured ribs and a broken collar bone in the Friday evening crash of a Cessna single engine plane he was piloting near the Corona Municipal Airport. KFI’s Neil Saavedra tells the Los Angeles Times Nolan was flying with a student and family friend – who was not seriously injured – when the crash occurred in Riverside County. Saavedra tells the paper Nolan – a KFI employee since the mid-1980s – had more than 40 years of experience as a pilot. He was headed home to land in time to take off again for his two last traffic newscasts when the accident took place. The plane lost power and hit electricity lines.
Odds ‘n’ Sods. WTKK, Boston talk host Doug Meehan is broadcasting live from Camp Harbor View this Thursday morning to help raise awareness and funds for the special camp that offers hundreds of children who live in Boston’s at-risk neighborhoods the opportunity to have fun and learn at summer camp. Thursday’s broadcast will feature coverage of the camp’s 5k road race event…..WFAS, Westchester, New York talk host Lisa Wexler, whose program airs live on the station from 4:00 pm to 6:00 pm daily, will have her show re-broadcast from 7:00 pm to 9:00 pm daily beginning tonight. WFAS GM Marty Sheehan says, “We are very proud of all that Lisa has accomplished in the short time she has been with us. We want to meet the demand to hear more of Lisa and introduce more of our audience to her show.”…..Sports USA is making the Little League World Series U.S. Championship and International Championship games available to radio stations across the country. The games are being played the weekend of August 25 and 26. Ad sales are being handled by Skyview Networks.
Sirius About Fantasy Football. Sports talk hosts and celebrities invaded the Hard Rock Café in New York City’s Times Square over the weekend for SiriusXM’s Celebrity Fantasy Football Draft broadcast. In addition to SiriusXM talk hosts Steve Phillips, Jay Thomas, Scott Ferrall, Steve Covino and Rich Davis, celebrities including actor George Wendt, guitarist Zakk Wylde and Jaguars running back Maurice Drew-Jones took part in the promotion. Pictured here are DirecTV/Premiere Networks talk hosts Nick Di Paolo and Artie Lange who also took part.
Your Target Demographic: Not a Number
By Holland Cooke
MCVAY/COOK & ASSOCIATES
News/Talk Specialist
BLOCK ISLAND, RI – FAQ from talk talent: “What’s our target demographic?”
Two-part answer:
1. NOT 25-54. Recently-published Nielsen data affirms what you may have suspected all-along: The vaunted 25-54 demo is malarkey:
• Although only 5% of ad dollars are aimed at ‘em, 35-64 accounts for half of product purchases.
• Baby Boomers – 80 million Americans born between 1946 and 1964 — account for roughly half of all packaged-good sales, almost $230 billion. In five years, they’ll control 70% of the USA’s disposable income.
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