Monday Memo: Because “Check-Out Our Website” Sounds SO 1995…
By Holland Cooke
Consultant
…I’m sharing promo copy now airing on my client stations, which addresses listeners’ – and advertisers’ — 2026 apprehensions:
Voice1: Online safety and privacy were already a concern…
Voice2: …and that was BEFORE what we now see Artificial Intelligence doing.
Voice1: But digital media are now part of everyday life, and always will be.
Voice2: So WHERE you get your information matters more than ever.
Voice1: And your-only-local-news-radio also makes [domain name] a place you can visit with confidence…safely and securely.
Voice2: We don’t put spyware or junk on your browser. We don’t spy on you. We don’t violate your privacy.
Voice1: You can trust [domain name]
Here is a produced example, featuring our morning host and anchor: http://getonthenet.com/30-KTBB-Trust.mp3
Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn
It’s budget season. Your clients are planning next year’s spending right now, and your rates should be set before they do, not after.
No, don’t stop selling them entirely. But you have lots more in your repertoire, including the shiny objects advertisers are now buying instead of commercials… and the trust that can drive attention to them.
Markey was a columnist for the Chicago Sun-Times. Retired WGN news anchor Steve Bertrand – who was a regular on the “Kathy and Judy Show” – appeared on WGN’s morning show with Bob Sirott to break the news. O’ Malley addressed Markey’s passing in a post on the WGN website: “Over the years, Judy and I talked on the air several times about our support for medical aid in dying, a highly personal choice but one we felt should be available for those who chose it – and she did. With her family at her side, she peacefully ended her life at a MAID (medical aid in dying) facility in Switzerland.” Of Markey’s success on the radio, WGN notes how it all began: “On a hunch, on Super Bowl Sunday afternoon in 1989, WGN’s program director Lorna Gladstone decided to team Markey and O’Malley. No one could have anticipated they would be, as media critic Rob Feder aptly put it ‘lightning in a bottle.’ For the next two decades ‘The Girlfriends,’ as they came to be known, attracted a fiercely loyal following (of women and men) and dominated the midday ratings,” Feder wrote. “Their authentic chemistry transcended radio. No topic was off limits or too personal. Annual fan conventions and station-sponsored trips drew thousands.” 
About those commercials… which pay for you. When a prospective client says, “We tried radio. It didn’t work,” I ask to hear the commercial. Within seconds I can tell why.
Bill Gates has a useful term for something radio should be thinking about: “Human Reserved.” In an essay about a turbulent AI era, he sketches an unsettling future, and – for broadcasters – has a consequential warning… and an opportunity.
he returned from a sold-out trip with listeners to Italy. Bauerle didn’t go into details about exiting the company’s Buffalo cluster where he’s been on the air – if you include his time at sister sports talker WGR – for the past 42 years but it stands to reason the decision by management was a financial one. It’s unclear what Audacy’s plans for the afternoon drive daypart are. As of today, Bauerle’s show is still listed on the station’s website. 
station streaming, nearly 3x the next closest format; 2) One in four Americans now identifies as a “News Fanatic,” checking the news five or more times a day and actively seeking deeper context – not just headlines; 3) News/talk listeners are more loyal than sports fans. Fifty-four percent are primary listeners who spend most of their listening time with news/talk, compared with 41% for sports; 4) Trust remains news/talk’s biggest advantage. Local news radio is trusted by 84% of listeners – higher than broadcast TV, national news radio, or social media; 5) The audience has significant buying power. Median household income is approximately $95,000, with listeners over-indexing for net worth above $2 million; and 6) The advertising works. Among ad-exposed consumers, news/talk campaigns drive 56% awareness, 47% consideration, and 49% purchase/conversion, while Audacy campaigns generate an average 24% lift in website traffic, with some categories seeing increases as high as 67%. 
interviews for audio actualities, anchor local newscasts and post stories on website and social media, etc. This person will also be responsible for doing play-by-play of regional High School football and basketball games during the season. Some evenings and weekends will be required… We need someone who understands small-market, local radio and is willing to be involved in the community. Send your cover letter, resume, audio demo(s), and references to Kevin Tlam at 
perspective, and multi-platform success that aligns perfectly with our vision for the new ‘97.1 The Fan.’” Audacy notes that Koh is an award-winning journalist, broadcaster, and sports personality with experience at FOX 11, NBC 4, NFL Network, DIRECTV Sports, and the Clippers Radio Network, as well as national work at Amazon Prime Sports, FuboTV, and EA’s official Madden broadcasts. Beyond the microphone, he is an entrepreneur and educator, co-owning a football analytics website and serving as an adjunct journalism professor.
broadcast radio home for Mizzou football, men’s basketball, and women’s basketball. In addition to broadcast coverage, fans will be able to access Mizzou Athletics programming through the KCMO Talk Radio mobile app, online streaming platforms, station websites and exclusive Tigers interviews and content via podcast distribution channels. KCMO program director Pete Mundo comments, “KCMO Talk Radio is proud to be the new home of the Missouri Tigers in Kansas City and Topeka. With Mizzou competing in the SEC, the premier conference in college sports, we’re excited to bring that energy to our listeners. From live game broadcasts and coaches’ shows to exclusive interviews and regular conversation, we’re committed to making Tigers athletics a core part of KCMO Talk Radio and building a true home for Mizzou fans across Kansas City and Topeka.”
The iconic TALKERS conference is coming up this Friday (6/5) and, again, I am looking forward to it. As a practicing therapist and prolific talk show guest for over two decades, I find this unique gathering to be a productive educational and social ritual. It provides an opportunity to make new friends, strengthen existing relationships, and learn new things about the ever-evolving talk media industry. We have similar issues in the mental health field marked by encroaching corporatism in a business once fueled by “mom & pop” operators and independent practitioners.
These are scary times. People on all sides of the mic are on the front lines. Not just “them,” otherwise referred to as the audience. We try to fool ourselves into thinking that society and civilization are relatively “safe.” However, simply being alive and stepping outside in the morning, turning on the computer, or checking the annoyingly smart phone, puts us smack dab in the middle of a war. Literally and figuratively. But like so much else in this modern era, this war lacks foundation.
To quote a radio friend, “Some talk show hosts think the news of the day only exists to serve up interesting fodder for their shows.” Many media practitioners, whose jobs encompass letting their audiences know about the pain and suffering of “others,” feel personally exempt from experiencing a connection to the talking points of poverty, ignorance, violence, and injustice that they eagerly collect (and even welcome) as fresh “content” for their platforms. It’s all just “material” to them.
In a 
treatment schedule. Edmonds, 42, said the diagnosis came unexpectedly about two months ago and described it on the air as a ‘total gut punch.’ A mother of a young daughter, she acknowledged the fear that followed the discovery but said she is confident in her care team and treatment plan at Henry Ford Health. Edmonds told listeners she has already begun chemotherapy and believes she will get through the process.” Edmonds says her oncologist emphasized the importance of consistent sleep and recovery during chemotherapy. She made clear that the change is temporary and that she plans to remain connected to WJR and its audience as she is able while focusing on her health.
are antisemites. How could this be? Rosenberg posted a video clip of the mascots warmly embracing New York Mayor Zohran Mamdani at Citi Field, followed by a still photo of himself in a corridor at Citi Field with Mr. Met about 20 yards down the same corridor walking in the opposite direction after, Sid says, ignoring him. It’s unclear at this time if the Justice Department has opened an investigation into the New York Mets. 
In ongoing discussions about the dwindling relevance of radio in the modern world, the medium is grudgingly defended as a reliable “first responder” during times of public emergencies.
of modern-day media Sterno.