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Seven consumer studies commissioned by the Cumulus Media | Westwood One Audio Active Group® over an eight-year period find audio listeners are a rich source of in-market financial consumers and drive significant top and bottom funnel impact. The key findings from the studies are outlined on this week’s blog.

Key takeaways:

• Compared to TV viewers, audio listeners are far more likely own investment assets, to be in the market for financial services, and be interested in the category.
• Despite massive TV spending by financial service marketers, TV viewers exhibit low brand equity for financial service brands and weak interest in the category due to the older skew of TV audiences.
• MRI-Simmons: Heavy podcast and AM/FM radio listeners are the ideal audiences for financial brands as they are more likely to be premium clients willing to pay for financial services.
• Case study #1: MESH Experience: Among consumers with $500K+ of investable assets, heavy AM/FM radio listeners are three times more likely than heavy TV viewers to be in the market for a new or additional financial services company.
• Case study #2: AM/FM radio drives strong growth in top funnel measures such as awareness, favorability, and consideration.
• Case study #3: A MARU/Matchbox study of consumers with $1M+ of investable assets found over a six-month period, an AM/FM radio campaign generated double-digit lifts in most measures of brand equity.
• Case study #4: Heavy AM/FM radio listeners are more likely to be active investors and more engaged with the financial category versus heavy TV viewers.
• Case study #5: Heavy AM/FM radio listeners are +44% more likely to be financial ‘thrivers,’ those who like taking investing risks and agree that investing is important.
• Case study #6: Compared to TV viewers, audio listeners are much more likely to have investments across a broad array of assets classes and more likely to invest in major financial brands.
• Case study #7: Harris Poll Brand Tracker: A Westwood One NFL AM/FM radio campaign generates significant brand equity impact far stronger than among TV viewers.

Check out today’s blog post.

View a 15-minute video of the key findings here.

RADIO HITS DIGITAL MILESTONE. The radio industry has reached a significant milestone in its digital transformation, hitting $2.1 billion in digital revenue in 2024, according to the latest annual digital benchmarking report from RAB and Borrell Associates Inc. The 13th annual report highlights the increasing role of digital advertising in stabilizing the industry’s financial outlook, with digital revenue now accounting for nearly 25% of the average radio station’s total income…..SPEAKING OF YOUTUBE.Shelly Palmer reports: Shortly after it launched, YouTube changed the way we consumed video. It grew powerful in tandem with the evolution of smartphones as it redefined our video viewing experiences. Now, YouTube has transcended its original form factors to officially become a television-first platform. CEO Neal Mohan revealed that viewers now watch more than one billion hours of content on their TVs every day, surpassing mobile viewing. For the past two years, YouTube has been the most-watched streaming service in the U.S., according to Nielsen. The shift toward TV screens is no accident. YouTube has redesigned its TV app to function more like a traditional streaming service…..SUPER BOWL AUDIENCE HITS HISTORIC HIGH. An estimated 127.7 million viewers tuned in for Super Bowl LIX (2/9) according to Nielsen, making it the largest audience for a Super Bowl and for a single-network telecast in TV history. Super Bowl LIX aired on FOX, FOX Deportes and Telemundo and streamed on Tubi from approximately 6:42 PM ET to 10:16 PM ET.  This flies in the face of all other pop culture media trends which follow a pattern of fractionalization…..AAR CONTINUES TO GROW. The syndicated “Armed American Radio” live stream hosted by successful broadcaster-Second Amendment defender Mark Walters is now available Monday through Friday 4:00-5:00 pm ET and Sundays 8:00-11:00 pm ET on You Tube at Armed American Radio, on Rumble at Armed American Radio, on Facebook Live at Facebook.com/armedamericanradio, on X (Twitter) @aarmark and www.armedamericanradio.com. Now streaming the live video feed on multiple platforms for viewers, the show’s podcast just crossed 20 million downloads last week.

iHeartMedia Seattle’s Sports Radio 93.3 KJR-FM, announced (2/10) the debut of the new “MJ in the Midday” show, effective immediately. “MJ in the Midday” will broadcast weekdays from 10:00 am – 1:00 pm.  MJ in the Midday’s host Marc James, started his sports talk radio career in Miami and Fort Lauderdale in 2004. His career highlights include afternoon drive host for an ESPN radio affiliate in Tampa, FL, WFNZ afternoon drive radio host in Charlotte, NC and morning host on 92.9 “The Game” in Atlanta, GA. His radio career led him to a TV studio anchor position for New England Sports Network (NESN) in Boston, MA, where he also hosted shows on WEEI radio station. Since 2020, James has worked for Sports Talk Florida covering sporting events in the Tampa Bay area and throughout Florida. He also hosted a college football podcast on the BLEAV Network.  “Sports Radio 93.3 KJR-FM is literally my dream job,” James tells TALKERS. “I am honored and eternally grateful to become part of this legacy station and its extremely bright future in Seattle.” “Marc James joining our family is big for us,” said Rich Moore, VP of programming for iHeartMedia Seattle. “We’re extremely excited to be bringing in a new passionate voice to the Seattle market. Marc’s experience and love for our market will win our listeners over for years to come.”  “We’re excited to welcome Marc James to the iconic call letters of KJR,” said Mark Glynn, area president for iHeartMedia Washington. “Marc’s infectious energy plus his dynamic and engaging personality will bring an exciting new spark to Seattle sports talk.”

The Miami Marlins announced this morning (2/7) the hiring of Jack McMullen as the lead play-by-play announcer on the Marlins Radio Network. McMullen takes over for Kyle Sielaff, who is the new lead TV play-by-play voice for Marlins games on FanDuel Sports Network.  A graduate of the S.I. Newhouse School of Public Communications at Syracuse, McMullen spent the previous three seasons on the radio broadcast for the Pirates’ Triple-A affiliate. Before then, he called games for the Brewster Whitecaps in the Cape Cod League (2018) and the Short Season Auburn Doubledays of the Nationals’ system (’19). The Chicago native’s other experience includes serving as director of podcasting for Just Baseball Media, hosting the network’s flagship show “The Just Baseball Show,” play calling for ESPN+/Learfield and working as part of the broadcast and production teams for various programs during his time at Syracuse. A rotation of analysts will team up with McMullen in the booth: Rod Allen, Jeff Nelson, Gaby Sánchez and Kelly Saco. Joining the mix will be three-time Emmy Award winner and longtime FanDuel Sports Network host and reporter Craig Minervini as well as former Marlins All-Star reliever and SiriusXM MLB analyst A.J. Ramos. McMullen will make his Marlins Radio Network debut on Feb. 22, when the Marlins open Grapefruit League action against the Cardinals at Roger Dean Chevrolet Stadium. He will call every Spring Training and regular-season game on WINZ 940, the Marlins’ English radio flagship station, and develop ancillary Marlins Radio Network content with pregame show host Stephen Strom.  “We can’t wait to introduce Jack to the South Florida community as we enter an exciting chapter of Marlins baseball, and we know Jack is the perfect fit to tell our story,” Marlins vice president of public relations and communications Jon Erik Alvarez said. “His broadcast style, baseball knowledge and vast multimedia experience will connect with our listeners and extend the reach beyond the booth as we look to improve upon the recent growth of the Marlins Radio Network.”

Tom Kraeutler, the well-known author, home improvement expert, and longtime “Money Pit” radio show host passed away Sunday (2/2), after complications from surgery.  Kraeutler was an accomplished craftsman, educator, and former chair of New Jersey’s first regulatory authority for licensing home inspectors. His weekly radio show is heard on 462 stations; and he assembled a deep trove of information at MoneyPit.com and the most-listened-to podcast on its topic. He appeared on Fox News Channel, CNN, MSNBC, The History Channel, HGTV and DIY Network; and contributed to or was interviewed by House Beautiful, Smart Money, Reader’s Digest and hundreds of websites and newspapers across the USA. With Leslie Segrete, he authored My Home My Money Pit: Your Guide to Every Home Improvement Adventure; and in 2024 Wiley published his helpful Home Maintenance for Dummies. 20+ year radio co-host Segrete recalls “When my kids were born, Tom was there in the hospital. When my husband died, he held my hand and got me back to work. He was way more than just a friend and coworker. He was family.”  He is survived by his wife Susan, and children Thomas, Sara, and Trevor. As Tom’s production company, Squeaky Door Productions, explores succession options, the weekly radio show will continue, cohosted by Leslie Segrete.

WVON, Chicago’s premier Black talk station, announced (1/14) that it will be restructuring its weekday lineup beginning on Monday, January 20th. Along with restructuring, WVON is ending months of speculation on who will be replacing veteran talk show host Perri Small who retired last November. WVON has tapped former politician Jesse Jackson, Jr to host its afternoon drive show. “The Jesse Jackson Jr Show” will air Monday through Thursday from 3:00 – 6:00 pm. This is Jackson Jr’s first foray into broadcasting (with support via the syndication arm of Tavis Smiley‘s Smiley Audio Media). He previously served as a U.S. Representative of Illinois’ 2nd Congressional District from 1995 to 2012. WVON’s current afternoon host, Atiba Buchanan, has agreed to continue his involvement at the station and his new role will be announced shortly. WVON has chosen Cleopatra Draper to replace midday host Perri Small for its coveted midday slot. Draper has worked in various capacities at WVON since 2019 including as a fill-in host. She holds a master’s in social work from the University of Illinois Chicago and has a passion for getting young people involved socially and politically in community-building. Draper’s show will air weekdays from 9:00 am-12:00 noon. In addition, WVON’s long-time host Matt McGill will be expanding his show to air weekdays from 12:00 noon until 3:00 pm, while Lynn Richardson’s hourly financial show “The Millionaire’s Roundtable” is being moved to 5:00 am as a lead-in to WVON’s morning drive show, “The Rufus Williams’ Show.”   This begins a new era of talk radio for Chicago’s Black talk powerhouse which has been among the national leaders of this format since 1986. “We feel our new lineup is optimal for the changes that are occurring in our country and globally,” said company CEO, Melody Spann Cooper. “To have an opportunity to provide a platform for someone as talented as Jesse Jr and to introduce the station to a new generation of thought leaders with Cleopatra, positions WVON to continue to shake things up in Chicago and beyond.” WVON-The Talk of Chicago has established itself as one of Chicago’s premier content providers. For 61 years, the station has been considered one of the most credible African American media institutions in the nation providing an interactive forum for its vast listening audience to discuss social, economic and political issues that impact the Black community locally and nationally. WVON is a subsidiary of Midway Broadcasting Corporation, whose properties also include WRLL Radio and VONtv.

The L.A. Wildfire’s Eaton section began “crawling up” the region’s iconic Mt. Wilson yesterday afternoon (1/9) and now (1/10) is threatening the antenna farm and broadcasting transmitters located up there, as well as the historic Mt. Wilson observatory. Should the fire reach the top of the mountain, it could pose significant communications issues and limit the broadcasting capabilities, to one degree or another, of Los Angeles’ major TV and radio stations.  According to multiple reports, hand crews have arrived at Mt. Wilson to fight the blaze.  Most of Los Angeles’ TV stations broadcast from Mt. Wilson, including KCBS (CBS 2), KNBC (NBC 4), KTLA (Channel 5), KABC (ABC 7), KCAL (Channel 9), KTTV (Fox 11), KCOP (Channel 13), KCET (PBS SoCal 2 Channel 28), KOCE (PBS SoCal 1 Channel 50) and KMEX (Univision 34). FM stations broadcasting from there include KPCC-FM 89.3, KPFK-FM 90.7, KUSC-FM 91.5, KRRL-FM 92.3, KCBS-FM 93.1, KLLI-FM 93.9, KTWV 94.7, KLOS-FM 95.5, KNX-FM 97.1, KKLA-FM 99.5, KKLQ-FM 100.3, KRTH-FM 101.1, KSCA-FM 101.9, KIIS-FM 102.7, KOST-FM 103.5, KBIG-FM 104.3, KKGO-FM 105.1, KPWR-FM 105.9 and KLVE-FM 107.5.  Many of the accompanying buildings housing equipment are built of massive cinderblocks hopefully providing an adequate level of protection from the blaze.  See more info on the fires below.

A series of tracking studies measuring American use of video services reveal podcasts and AM/FM radio are ideal marketing platforms for video streamers like Amazon Prime Video, Netflix, Paramount+, Hulu, and Disney+. Each quarter, Screen Engine/ASI, a leading market researcher for movie studios, video streamers, and TV networks, conducts a study of 2,000 Americans to understand their awareness and usage of video services. The Cumulus Media | Westwood One Audio Active Group® conducted an analysis of six recent quarterly studies spanning Spring 2023 to Fall 2024.

Check out the findings that are highlighted on this week’s blog – click here.

Key findings reveal:

• Nielsen: Since 2021, video streaming’s share of TV time spent has soared from 26% to 40%

• Americans are cutting back on the number of ad-free video subscriptions while increasing the number of video services with ads

• Screen Engine/ASI: The audience profile of video streamers closely aligns with podcast and AM/FM radio listeners, not linear TV viewers

• While the profile of heavy audio consumers is a perfect match for the video streaming audience, most of the media budgets go to linear TV

• Despite massive spending on linear TV, ad recall levels for video services among heavy TV viewers are identical to those among heavy audio listeners

• A wide variety of AM/FM radio programming formats provide reach for the video streaming target audience

• Nielsen: At any spend level, AM/FM radio dramatically outreaches linear TV

• Nielsen Media Impact: AM/FM radio makes your TV better: Hulu experiences a +76% increase in reach with a 20% reallocation to AM/FM radio; Much of the reach growth occurs among younger demos and light TV viewers.

To read the full blog post, click here.

View a 17-minute video of key findings here.

To download the accompanying slide set, click here..

SiriusXM announced yesterday (12/5) the launch of the “Women’s Empowerment Network,” a new podcast network executive produced by SiriusXM Urban View host and Pulitzer Prize-winning journalist Karen Hunter. Launching on Monday, December 9, the “Women’s Empowerment Network” will debut with two new podcasts, with more original content set to premiere in the coming months.  Available on the SiriusXM app and all other major podcast platforms, “The Women’s Empowerment Network” will offer a variety of new original shows, which will feature interviews with influential women from various industries and backgrounds, self-improvement tips, financial advice, mental health discussions, and more news relevant to women’s lives and careers. The network will also spotlight stories of resilience, activism, entrepreneurship, and community, with a focus on uplifting women in all walks of life.  Among the first podcasts to premiere under the network is “Karen Hunter Is Awesome!”, a daily podcast where Hunter dives deep into a wide range of thought-provoking topics. In what she considers a companion piece to her regular Urban View radio show, Hunter will set out to challenge her listeners in new ways, covering everything from Bible prophecy to the purpose of race, and even the latest TV shows and movies, while still delivering her signature blend of intellect and candidness.  Also launching on December 9 is “Financially Speaking,” a daily podcast designed specifically to help women navigate the complex and evolving financial landscape. Hosted by a team of renowned financial experts, including Dr. Tonya Evans (cryptocurrency and intellectual property), Dr. Tisa Silver Canady (financial wellness and student loan debt eradication), Jacquette Timmons (financial behaviorist), and Ruchi Pinniger (financial coach and founder of “Watch Her Prosper”), this podcast will offer listeners practical advice and insights to help them make informed financial decisions and build lasting wealth. “The Women’s Empowerment Network is a destination where women can come together and be heard in ways that are authentic, uplifting, and transformative,” said Karen Hunter. “I’ve always believed in the power of women supporting each other, and I’m excited to have this new platform where we can rise together.”  “Karen has a great talent for identifying emerging voices and building communities through audio,” Dave Gorab, VP/GM of SiriusXM’s talk programming. “I’m excited to see Karen’s vision for a new podcast network thrive while it has a meaningful impact on all who listen.”  In addition to her new podcast, Hunter will continue to host “The Karen Hunter Show” weekdays from 3-6pm ET on Urban View channel 126.

Early Bird Deadline for the Milestone 50th Gracie Awards Approaching. The AWM Foundation invites all content creators to submit their exceptional work for the historic 50th Annual Gracie Awards. With the Early Bird Deadline approaching on December 12, 2024, now is the time to take advantage of discounted entry fees and secure your place in celebrating the best in media. As the Gracie Awards commemorate 50 years of recognizing excellence, it is more important than ever to honor the exceptional talent in front of and behind the camera and microphone across radio, podcasting, television, streaming, and online programs in news and entertainment. The Gracie Awards recognize contributions from journalists, actors, hosts, producers, showrunners, writers, directors, and other roles that bring impactful stories to life. Each entry directly supports the AWM Foundation, with the Gracies serving as the largest fundraiser of the year.  “This year’s milestone celebration reflects our continued commitment to honoring the talent that shapes the stories of our time,” said Becky Brooks, president of the AWM Foundation. “We encourage local media to participate and take advantage of the best rates and prepare to celebrate together in 2025.”  For a complete list of new and updated categories for 2025, pricing, and submission guidelines, please visit https://allwomeninmedia.org/gracies/call-for-entries/. Questions can be directed to gracies@allwomeninmedia.org.  The Gracie Awards is the largest fundraiser of the Alliance for Women in Media Foundation which advances women in media through educational programs and scholarships. The Gracie Awards honors exemplary programming and individual talent created by, for and about women. The Alliance for Women in Media Foundation has created partnerships and joint initiatives with the Emma Bowen Foundation, the National Association of Broadcasters (NAB), NCTA – The Cable and Telecommunications Association and other organizations that are philosophically aligned with the mission of the Foundation. For more information about The Alliance for Women in Media Foundation and the Gracie Awards please visit allwomeninmedia.org. For the latest news on the Gracies, follow The Gracies on Instagram, X, LinkedIn and Facebook.

Broadcasting Consultant Valerie Geller Drops Third Edition of Classic Book. Beyond Powerful Radio – The New Edition: An Audio Communicators Guide to the Digital World (Focal Press 2024).  In this newly updated edition, industry pros as well as aspirants will find a complete guide to becoming a successful communicator. Beyond Powerful Radio teaches time-tested techniques that work in any format – radio, TV, podcast, or digital. Learn how to get, keep, and grow audiences with powerful storytelling, and become a dynamic presenter. This book holds the tools needed to create winning content; tell compelling stories; build your brand; develop talent; produce a show; report the news; sell; and write commercials. Practical tips and methods from over 50 top experts from across the world of media illuminate interviewing, managing talent, becoming an authentic personality, and getting started in the business. This fully revised edition features new sections on podcasting, social media, storytelling, artificial intelligence, and cross platform synergy.  Whether you’re a professional with years in the industry, an instructor with a class full of media hopefuls, or you are just starting out as a podcaster or radio host, this book will help you reach your goals. A full Instructor Manual is available with complete lesson plans for broadcast instructors.  For more info, please click HERE.

Cumulus Media (NASDAQ: CMLS) announces that Nashville’s SuperTalk 99.7 WTN (WWTN-FM) has strengthened its weekday news and talk coverage with multiple lineup additions and moves debuting in January of 2025. Sources at the powerhouse 100,000-watt news/talk station and SuperTalk TV (YouTube)  tell TALKERS the station is committed to providing the best in news and compelling live and local content, and these exciting lineup changes reflect this dedication to delivering top-notch local news coverage and engaging talk programming to listeners.

On-air host Brian Wilson (weekdays from 3:00 pm to 7:00 pm), announced his retirement earlier this month, after a 50-year career in broadcasting that included stints at FOX News and WMAL-FM in Washington, D.C., before landing at SuperTalk 99.7 in 2018. Wilson will continue to contribute to SuperTalk 99.7 in a host-at-large role.

Matt Murphy steps in as on-air host, afternoon drive (weekdays from 3:00 pm to 7:00 pm), after hosting weekdays on the station from 12:00 noon to 3:00 pm for the last three years. Murphy joined SuperTalk 99.7 in 2021 after a 19-year stint with Talk 99.5 WZRR in Birmingham, AL, as both morning show host and program director.

Joining Cumulus Nashville and the new SuperTalk 99.7 lineup is Chad Benson, who will host a live and local show airing weekdays from 12:00 noon to 3:00 pm. Benson will continue as host of his syndicated program, “The Chad Benson Show” with Radio America Network. Chad Benson said, “I’m so excited to be a part of this legendary radio station and to work with an incredible team in an amazing city. I look forward to contributing and building strong connections with both listeners and advertisers.”

The station further enhances its news coverage with the addition of veteran broadcast journalist Joan Jones as news anchor in morning drive with current host and 2024 Marconi winner Dan Mandis. Jones is known for her successful 10-year career as morning news anchor for news/talk station WTOP-FM in Washington, D.C. Current SuperTalk 99.7 news anchor Ken Weaver will continue to cover the news desk weekday afternoons from 11:00 am to 7:00 pm.

Allison Warren, VP/MM, Cumulus Nashville, tells TALKERS, “We are thrilled to introduce these exciting changes to our lineup at SuperTalk 99.7 WTN. Each addition and shift reflects our unwavering commitment to delivering the highest quality news and talk programming to our listeners. With a blend of seasoned professionals and fresh voices, we are poised to provide even more engaging and comprehensive coverage for Nashville and Middle Tennessee. We look forward to continuing our tradition of excellence and connecting with our community in new and meaningful ways.”

Pew Study:  Newsmax among Top U.S. News Brands.   The ratings competition for eyeballs and eardrums between multi-platform news content providers has grown increasingly fierce as burgeoning interest in politics – especially during this remarkably heated 2024 election cycle – has driven huge audiences to information venues seeking the latest data and ideological affirmation. The correlation between MSNBC’s notable ratings declines after the “Morning Joe” visit to Mar-a-Lago illustrated the sensitivity of branding and audience expectations within this volatile arena.  So, what media outlets did Americans turn to for political news during the heated 2024 presidential election?  Pew Research did some digging to find out and Newsmax has earned bragging rights for being among the top U.S. news brands for Americans seeking political news. The Pew survey for September of 2024 asked close to 10,000 Americans: “What news source do you turn to most often for political news?”  The question was open ended — with Pew giving no possible responses as respondents gave their own answers.  The Pew Study found Newsmax ranked among the top news outlets and networks and tied with media giants X (formerly Twitter) and YouTube — as respondents’ go-to source for citizens seeking political news. Newsmax even ranked ahead of the Associated Press and local news, and was just one percentage point behind NBC, CBS, MSNBC, and The New York Times.  Major established news outlets FOX News, CNN, and ABC News led the pack. “Multiple studies continue to show Newsmax is a major news player, and we are continuing to rise,” Newsmax Inc. CEO Chris Ruddy tells TALKERS. “The credit belongs to our team here and our viewers who are tired of old media and want the quality journalism we’re providing.” The Pew study confirms a recent Reuters Institute study that found Newsmax was one of the top 12 U.S. news brands for Americans.  The Reuters study found 8% of Americans — about 25 million Americans — turn to Newsmax on cable TV for their news at least weekly.  Starting as a conservative website, Newsmax was launched as an entrepreneurial initiative in 1998 by then-independent journalist Ruddy and expanded to include a TV network in 2014 .  Today, Newsmax estimates it reaches more than 40 million Americans through its television channels, online websites, and social media. The company has raised over $100 million for its Preferred Share Offering in its pre-IPO plan and expects to close soon.

Bloomberg Audio Renews Multi-Year Deal With Audacy.  Radio syndication firm, Key Networks and Bloomberg Audio, a leading provider of radio business news in the U.S., announce that Bloomberg Audio and Audacy have renewed their agreement to deliver Bloomberg Audio business and consumer news programming across the majority of Audacy’s 26 all-news and news talk stations. Audacy owns and operates many of the most influential news and news talk stations in America, including 92.3 FM and 1010 WINS in New York, News KNX-FM 97.1 and 1070 AM News Radio (KNX-AM/FM) in Los Angeles, WBBM Newsradio (WBBM-AM/WCFS-FM) in Chicago, and more. Bloomberg Audio has been Audacy’s primary business and consumer news provider for several years. Under the new multi-year agreement, Bloomberg Audio will continue to provide Audacy stations with access to its world-class radio news content, including live, customized reports, “Bloomberg Money Minutes,” and specialty features including: “Bloomberg Business of Sports,” “Bloomberg Business of Entertainment,” “Green Report,” “Small Business Report,” “Real Estate Report,” and more.  “We’re thrilled to extend our partnership with Bloomberg Radio, a trusted leader in business news, to continue delivering top-tier, timely financial and consumer content to our listeners,” said Jeff Sottolano, chief programming officer, Audacy. “This collaboration strengthens our commitment to providing unparalleled business news coverage across our all-news and news talk stations, ensuring our audiences have access to the insights and information they need.”

Rumble Will Host the Uncensored Fourth Season of “Surviving Barstool.” Rumble, the high-growth video platform and cloud services provider, announced that the much-anticipated fourth season of “Surviving Barstool” will move to Rumble, unedited and uncensored, beginning today (12/2). Rumble users and Barstool fans can subscribe to the Barstool Sports Rumble channel here and tune in to watch this season here. YouTube will only carry the censored version of “Surviving Barstool.” “Surviving Barstool” follows 24 of the biggest Barstool employees competing against each other for a $250,000 prize while trapped in the office. The final winner will be decided by the employees who were voted out along the way.

In an age of rapid information and rising concerns about misinformation, the Kansas Association of Broadcasters (KAB) announces the launch of its statewide KAB Trust Campaign: “Rooted in Community, Committed to Truth.” This initiative highlights the critical role Kansas broadcasters play as trusted sources of news and information.  “Broadcasting is built on trust, accountability, and community connection,” KAB president Allison Mazzei tells TALKERS. “This campaign reminds Kansans of the unique value broadcasters provide – delivering accurate, timely, and trustworthy information in an era of misinformation.” To support this effort, KAB partnered with KMBC, Hearst, to produce customizable TV and radio spots, along with digital assets, available to Kansas stations at no cost. Stations are encouraged to customize and air the materials by December 1, 2024. The campaign directs audiences to learn more at https://kab.net/trust/. See ready-to-air TV spot here: https://vimeo.com/1024434772 KAB board director and KMBC president/GM Justin Antoniotti states, “We are proud to be a Kansas Broadcaster. Working with the KAB, we were thrilled to develop a campaign to highlight the role of broadcasters and how we differ from social media and cable outlets. We work every day to earn the trust of families by keeping them safe, informed, and entertained. This campaign reflects the commitment local broadcasters make to our communities.”

The Trust Campaign provides Kansas broadcasters with:

• TV and Radio Spots: Customizable and ready-to-air ads emphasizing the reliability and commitment of local stations.

• Digital Assets: Graphics for websites and social media platforms to engage audiences online.

• No-Cost Resources: All materials are available at no cost to member stations, ensuring broad participation.

Mural in a Phlash! During these dark, cold days of disappearing promotional budgets and AI voice tracking, how many radio personalities get their likeness painted in a mural on the side of a building?  Well, that warm honor came in one of the coldest places east of the Mississippi River to SiriusXM “’60s Gold” channel morning personality Phlash Phelps in Bradford, PA.  Pictured above: local artists and phans, Greg Souchick (l) and Rick Minard (r) expressed their appreciation for the popular music host with a huge mural on the side of a building in downtown Bradford at 181 Main Street.  Phelps was overwhelmed by the rendering and said he’s headed up to north central Pennsylvania to see it himself.  We’re not sure if any other radio talent has ever had such a tribute.  Phelps said, “I’ve had a racehorse named after me and a flag flown over the U.S. Capitol, but I’m truly stunned by this incredible mural.  My phans are phantastic!”  Part of Phelps’ schtick is he spells all Fs with PH.  He is known for his fast-talking, retro style of broadcasting and for making American geography a focal point of his show. TALKERS publisher Michael Harrison states, “Phelps is a remarkably creative disc jockey who uses the element of ‘talk’ in a most entertaining and productive way by tying local towns, villages and communities around America into his show and saluting each with special attention to detail. He is my seven-year-old grandson and geography buff, Oliver Harrison‘s favorite radio star. Don’t think I don’t take notice of such things.” Phelps is heard nationally on SXM’s channel 73 M-F 6:00 am – 12:00 noon ET.

We See a Pattern of Philanthropy Developing Here.77WABC, New York has continually been using its powerful platform to support charities and people in need – in addition to creating exciting live and local talk radio. The station is partnering now with Shriners Children’s™️for a multi-media campaign that will increase awareness and support for the mission of providing The Most Amazing Care Anywhere™️. Started on November 18 and running through Giving Tuesday on December 3, 77WABC is running promos on air and in its e-newsletter soliciting donations to Shriners Children’s healthcare system. WABC Radio personality and legendary New York TV anchor Ernie Anastos is the voice of the campaign. On Giving Tuesday, WABC will expand the promotion to include a stream display on the 77WABC app, video social media posts from all talent, and pre-rolls on its podcasts, with the call to action to donate to Shriners Children’s. Donations to Shriners Children’s on Giving Tuesday will be 3X matched by one of their supporters for triple the impact on children’s health. In addition, on Giving Tuesday listeners will be invited to donate $225 per person to the WABC Radio Foundation, with net proceeds earmarked for Shriners Children’s, to be part of an intimate, 40-person audience for a live broadcast of “Sid & Friends In The Morning” with host Sid Rosenberg (pictured above). The live broadcast will take place in January at Studio 77, WABC Radio’s state-of-the-art audio/video event space. These audience members will have the opportunity for a picture with Sid and will receive a Shriners Children’s “Love to the rescue” blanket. In addition, a silent auction to benefit Shriners Children’s will take place for listeners attending the live broadcast, who will have the opportunity to bid on Shriners Children’s “Love to the rescue” blankets. “Shriners Children’s gives hope to children and their families across the country and around the world, regardless of their ability to pay,” said John Catsimatidis, owner of Red Apple Media and WABC Radio. “At WABC Radio, we are proud to help support Shriners Children’s mission to deliver specialty medical care to children.”  “77WABC is committed to serving our community across the New York City area,” added Chad Lopez, president, Red Apple Media and WABC Radio. “By partnering with Shriners Children’s, we are able to bring awareness and help raise funds for their charitable mission.”

Cox Media Group’s Atlanta Radio Stations Collect Over 8,700 Pounds of Food Providing 12,272 meals for Georgia Families. Cox Media Group Atlanta’s radio stations (including heritage news/talker WSB) partnered with the Atlanta Community Food Bank to collect 8,782 pounds of food leading up to the Thanksgiving holiday. The effort by KISS 104.1 (WALR), 95.5 WSB (WSBB-FM/WSB-AM), B98.5 (WSB-FM) and 97.1 The River (WSRV) generated 12,272 meals for food-insecure individuals in Georgia. “We have the best listeners in Atlanta. Each year they support these terrific events and help us do good for the communities we serve,” said Chris Eagan, SVP audience/programming for Cox Media Group. “This is what live and local radio is truly all about.”  “We are grateful to the Cox Media Group radio station teams and personalities who continue to show an unwavering commitment to supporting the Food Bank’s efforts during the holiday season,” said Kyle Waide, president/CEO of the Atlanta Community Food Bank. “Our partnership with Cox Media Group helps us amplify the prominent issue of food insecurity among our neighbors, and these events underscore the generosity and willingness of the community to help those in need.”  During the holidays, food becomes a focal point for many family gatherings, which deepens the despair felt by many neighbors who are already struggling. Thirteen percent of Georgians and 18 percent of children in Georgia are estimated to be food insecure. Among communities of color, food insecurity can be as much as two or three times higher than their white neighbors. Every dollar donated can make a giant impact. The Food Bank’s processes and partners help them transform every dollar donated into up to three meals.

FOX Nation will host its sixth annual Patriot Awards on Thursday, December 5th at the Tilles Center for Performing Arts in Brookville, New York on Long Island. Emceed by Long Island native and FOX News Channel (FNC) top-rated primetime host Sean Hannity, The Patriot Awards will be streamed live on FOX Nation that evening beginning at 8:00 pm ET.  An encore presentation will air on FNC on Sunday, December 8th at 10:00 pm ET.

In partnership with advertisers Tunnel 2 Towers, Patriot Mobile, Golden Corral and Belfor, the awards show will honor and recognize what are being described as “America’s finest patriots,” including military veterans, first responders and other inspirational everyday heroes. FOX News Media personalities, including Will Cain, Rachel Campos-Duffy, Steve Doocy, Ainsley Earhardt, Harris Faulkner, Bill Hemmer, Abby Hornacek, Lydia Hu, Laura Ingraham, Johnny Joey Jones, Lawrence Jones, Brian Kilmeade, Martha MacCallum, Dana Perino, Judge Jeanine Pirro, Jesse Watters and more will make appearances throughout the night and serve as presenters.

Throughout the evening, heroes will be honored in a number of categories, including the T2T Stephen Siller Back the Blue Award, FOX Weather Ultimate Patriot Award, FOX Nation Award for Service to Veterans, FOX Nation Salute to Service Award, FOX Nation Young Patriot Award, FOX Nation Culture Warrior Award, FOX Nation Award for Bravery and FOX Nation Award for Courage.

Leading up to the event, FNC’s “The Five” (5:00 – 6:00 pm ET) and “FOX & Friends” (6:00 – 9:00 am ET) will present live audience shows from the venue and attendees will have the opportunity to meet and greet the network’s top personalities.

Known for his trademark monologues and thought-provoking interviews, Hannity’s eponymous program has reigned as number one in its timeslot with viewers and the younger 25-54 demographic for more than 15 consecutive years, dominating the cable news competition. Throughout his tenure at FNC, he has interviewed numerous key newsmakers and political figures. A superstar of both talk TV and radio Hannity is currently ranked #1 on the TALKERS “Heavy Hundred” list of the 100 Most Important Radio Talk Show Hosts in America

FOX Nation is a direct-to-consumer on-demand streaming service designed to complement the FOX News Channel experience with a members-only destination for its most passionate and loyal super fans. Featuring nearly 10,000 hours of content, the subscription service includes lifestyle, and entertainment content, as well as historical documentaries and investigative series from a multitude of FOX News personalities.

The Alliance for Women in Media (AWM) celebrated the achievements of eight trailblazing leaders at the Gracies Leadership Awards, yesterday (11/19) at Tribeca 360° in New York City. The event honored these extraordinary women for their significant contributions to the media industry, showcasing their leadership, vision and dedication to excellence across broadcasting, journalism, digital media and beyond.  In addition to the awards, the luncheon featured a special fireside chat with Andrea Mitchell, recipient of the Gracies Icon Award. As NBC News’ chief Washington correspondent, chief foreign affairs correspondent and host of MSNBC’s “Andrea Mitchell Reports,” Mitchell shared her incredible journey in journalism, offering powerful insights into her decades-long career. Her conversation with Libby Leist, executive vice president of “TODAY” and “Lifestyle” highlighted the importance of elevating women’s voices in the media, mentorship and the lasting impact of bold, investigative storytelling made possible by diligent homework, checking your facts and doing research.  Honorees pictured above at the event (l-r):  Sylvia Strobel, AWM Legacy Leadership Award recipient and president/CEO, Twin Cities PBS; Holly Tang, CFO, NBC Universal Entertainment; Jennifer Leimgruber, EVP entertainment programming, Premiere/iHeartMedia; Andrea Mitchell, recipient of the Gracies Icon Award – NBC News’ chief Washington correspondent/ chief foreign affairs correspondent and host of MSNBC’s “Andrea Mitchell Reports“; Deborah Parenti, president/publisher, Streamline Media (Radio Ink, RBR + TVBR); Jen Sargent, CEO, Wondery; and Sylvia Bugg, chief programming executive/GM, PBS. Not pictured, Sonia Coleman, ESVP/ chief human resources officer, The Walt Disney Company.

FOX Issues Statement About Duffy.  Former congressman Sean Duffy is now the second FOX TV personality to leave the network to pursue a role in the forthcoming Donald Trump administration following Pete Hegseth who was named as the president-elect’s choice to be Secretary of Defense.  Duffy – a FOX Business host – has received the Trump nod to be Secretary of Transportation.      Duffy is married to Rachel Campos-Duffy, who co-hosts “FOX & Friends Weekend” alongside – until last week – Pete Hegseth.  FOX put out the following statement per Duffy’s departure: “Sean Duffy provided valuable insights and analysis in co-hosting the FOX Business Network program, ‘The Bottom Line.’ As Duffy departs FOX News Media effective today (11/18), we wish him the best of luck in his return to Washington. Moving forward, ‘The Bottom Line‘ will continue with Dagen McDowell joined by rotating co-hosts.”

Raising Awareness All Year Long.  Nationally syndicated, Nevada-based TALKERS Heavy Hundred personality Dr. Daliah Wachs (pictured) never stops teaching and promoting health causes that lead to everything from prevention awareness to blood drives.  She tells TALKERS, “Where breast cancer awareness happens every October but education around this common disease needs to continue year-round.  Mammograms save lives and I’m grateful to Steinberg Diagnostic Medical Imaging for helping make my mammogram and ultrasound testing easy and painless.”  The Steinberg facility has been serving South Las Vegas outpatients for more than 30 years.

Last night (11/17), President-elect Donald Trump announced his selection of Brendan Carr to be the chairman of the Federal Communications Commission (FCC).  Trump praised Carr as a “warrior for free speech” and someone who has “fought against the regulatory lawfare that has stifled Americans’ Freedoms and held back our Economy.”  Trump further stated, Carr will “end the regulatory onslaught that has been crippling America’s Job Creators and Innovators and ensure that the FCC delivers for rural America.”  Carr is currently the leading Republican in the FCC. He is one of five commissioners leading the agency, all of whom are appointed by the president pending Senate confirmation.  In response to the nomination, Carr thanked Trump in a post on X, saying, “I am humbled and honored to serve as chairman of the FCC. Now we get to work.”  In a follow up post, Carr stated, “We must dismantle the censorship cartel and restore free speech rights for everyday Americans.”  Carr was the central figure in the complaint against NBC’s “Saturday Night Live” for having VP Kamala Harris in a skit on the program without extending a similar opportunity to Donald Trump to remain in accordance with FCC rules to ensure equal time is granted on networks.  At that time, Carr posted to X, “This is a clear and blatant effort to evade the FCC’s Equal Time rule,” he said on X. “The purpose of the rule is to avoid exactly this type of biased and partisan conduct – a licensed broadcaster using the public airwaves to exert its influence for one candidate on the eve of an election.”  (EDITOR’S NOTE:  Some of the recent information being disseminated about broadcasting “networks” being licensed by the FCC has been misstated or misinterpreted by politicians and the media alike.  For the most part, TV networks are non-licensed content providers.  The licenses are held by the individual stations, groups of stations and their owners with whom they affiliate.)

NAB response to selection of Carr:  In response to the announcement that Commissioner Brendan Carr will be named Federal Communications Commission (FCC) chairman, the following statement can be attributed to National Association of Broadcasters (NAB president and CEO, Curtis LeGeyt: “NAB congratulates Commissioner Carr on his selection as the next chairman of the FCC. Commissioner Carr has been a steadfast leader in holding Big Tech accountable and supporting policies that will allow local broadcast stations to better compete with these behemoths and thrive. We are excited to continue our work with the chairman-designate to level the playing field and remove regulatory barriers that impede investment in local broadcast newsrooms. Together we will ensure local television and radio stations can innovate and continue to serve communities across the country.”

It seems in every election cycle a new communications vehicle emerges as a pathway to gaining voter engagement. Many media observers are deeming the 2024 presidential campaign as the “Podcast Election” as both candidates appeared on high-profile shows. Edison Podcast Metrics™, a respected service that measures all shows across all platforms, presents a strong indication of the reach achieved by each campaign from their appearances. Per Podchaser – from the time Vice President Kamala Harris entered the race in July until Election Day, she made an appearance on eight shows while former President (and now President-elect) Donald Trump appeared on 20. According to Edison’s report, “While we don’t have access to the number of listeners to the specific episodes on which they appeared, and surely these episodes garnered far higher listening than the average level, we do have the estimates for the average audiences for these shows. And clearly Mr. Trump spoke to a far greater number of listeners than Ms. Harris did. Combining the average reach of each show they appeared on and then de-duplicating the results to account for listeners to more than one, the podcasts Trump appeared on reach approximately 23.5 million Americans 18+ in an average week, while the podcasts Harris appeared on reach only 6.4 million Americans 18+ in an average week. Mr. Trump’s total is of course supercharged by his appearance on what is by far the largest podcast in America, ‘The Joe Rogan Experience.’  But it’s worth noting that even if one removes Rogan from Trump’s calculation, Mr. Trump’s other appearances still would have far outstripped Ms. Harris’s. The weekly reach of many of America’s biggest podcasts outstrips that of many cable tv networks and individual television shows. It is fair to expect that this rapidly growing channel will continue to be used in any national conversations or media strategies.”

Audacy’s WFAN 101.9 FM / 660 AM announces Emmy Award-winning broadcaster Dave Sims as the new lead play-by-play announcer of its flagship broadcasts of the New York Yankees. Sims replaces recently retired broadcasting legend John Sterling, who held the position from 1989 until his retirement this past season. Dave Sims will join Suzyn Waldman to form the franchise’s new radio broadcast team.  “The radio voice of the Yankees is a storied position in the history of baseball,” said Chris Oliviero, Audacy New York Market president. “From [Mel] Allen and [Red] Barber to [Phil] Rizzuto to Sterling, the names are synonymous with the pinstripes. Dave Sims is a worthy successor to that lineage. We are honored to have Dave join the incomparable Suzyn Waldman in the booth in the Bronx.”   “It’s great to be home,” said Sims. “What an honor to be part of the iconic Yankees franchise. New York is where it all started for me, and I can’t wait for Opening Day and to work with my good friend Suzyn!”  Sims is a Ford Frick Award Baseball Hall of Fame nominee and Emmy Award-winning broadcaster and has spent the last 18 seasons as the lead TV play-by-play voice of MLB’s Seattle Mariners. Sims previously hosted talk shows at WNBC-AM, WFAN-AM and the Madison Square Garden Television Network in New York and also spent time at WCBS-TV and the New York Daily News. Beyond baseball, Sims has covered the NFL for Westwood One and college basketball for ESPN. He also launched the “Hey Now! Podcast” with his two sons in July 2024.  WFAN has served as the flagship station of the Yankees since 2014. From 2002 to 2014, games were heard on Audacy’s WCBS 880 (WCBS-AM). Games can be heard on WFAN and streamed via the free Audacy app and website within the team’s geographic region.