The most discussed stories over the weekend (3/28-29) on news/talk radio and related talk media according to TALKERS research:
Salem Media reveals a deal with The Roku Channel that will see its Salem News Channel available on Roku’s ad-supported streaming channel. Salem notes that while Salem News Channel has long been available through a dedicated Roku app, this new distribution places the network 
directly within Roku’s Live TV guide, allowing viewers to discover as they browse and begin watching instantly. Salem News Channel VP and general manager Cary Pahigian says, “This is a significant expansion of Salem News Channel’s reach, which already increased viewership by over 178% this year. Being part of The Roku Channel opens the door for entirely new audiences to discover the unique news and opinion that SNC provides.” This news comes two weeks after Salem announced Salem News Channel is joining Amazon Prime Video’s free, ad-supported TV (FAST) channel.
Here are the most talked about stories of the past week (3/23-27) on news/talk radio and related talk media according to TALKERS:
Stories
People
To see the full TALKERS Stories, Topics, and People Charts, please click HERE.
At the most recent hearing in United States Bankruptcy Court in Houston, Judge Alfredo Pérez agreed that Cumulus Media may use cash collateral
to continue to operate its business as it makes its way through the Chapter 11 process that could be finalized in May if the pre-packaged bankruptcy plan continues to go smoothly. Attorneys for Cumulus reported to the court that the company now has the backing of 83% of its lenders for the reorganization plan that would put control of the company in the hands of the secured creditors. Once complete, the reorganization will have eliminated some $592 million of the company’s debt.
Cumulus Media promotes Darlene Park to regional vice president, Cumulus Central Indiana. In this role, Park adds oversight two more Indiana music outlets to the Indianapolis stations she is overseeing that
include sports talk WXNT-AM. Cumulus Media president of operations Dave Milner comments, “We are thrilled to promote Darlene to Regional Vice President for Central Indiana, where she will oversee Indianapolis, Kokomo, and Muncie. Since joining Cumulus Media, Darlene has proven to be a strong leader who builds positive, high-performing cultures. Her ability to inspire teams and drive consistent, impactful results makes her exceptionally well-suited to lead this expanded region.”
The Florida Association of Broadcasters will honor Beasley Broadcast Group CEO Caroline Beasley as a 2026 inductee into the Florida Broadcasters Hall of Fame on June 18 at The Breakers Palm Beach. The Florida Broadcasters Hall of Fame recognizes individuals whose careers have left a lasting mark on Florida’s radio and television industry. Inductees are selected based on a distinguished professional career directly tied to Florida and at least 25 years of service to broadcasting.
Connoisseur Media agrees to sell its five South Dakota radio stations to Brookings Radio, LLC, locally owned and operated by Cami Powers, her husband Derrick Powers, and Chad Hogie. Brookings Radio, LLC will acquire KBRK-AM and KBRK-FM licensed to Brookings, KDBX-FM licensed to Clear Lake, and farm news formatted KJJQ-AM and KKQQ
-FM, licensed to Volga. The transaction is pending regulatory approval by the FCC and is expected to close in early summer of this year. Connoisseur Media CEO Jeff Warshaw states, “The Brookings market did not fit into the long-term vision we set out for Connoisseur. As we pursued a potential sale, we looked for local quality operators to purchase these stations and found that the best operators in the market already worked for us! This is not the first time we have encouraged some of our local management to break into ownership so that they could continue to serve the communities we are so committed to. We are incredibly happy that Cami and her group stepped up to the challenge.”
The most discussed stories yesterday (3/25) on news/talk radio and related talk media according to TALKERS research:
Today (3/25) at 10:00 am PT, KBLA, Los Angeles-based, nationally syndicated talk radio host Tavis Smiley will interview the four candidates
who were excluded from the recently canceled March 24 KABC-TV | University of Southern California gubernatorial debate. Smiley says he’ll speak with Xavier Becerra, Tony Thurmond, Betty Yee, and Antonio Villaraigosa separately in four 15-minute segments about the race, their campaigns, and their plans for California’s future. He adds, “It’s no coincidence that the four gubernatorial candidates who were excluded from a debate hosted by ABC7 and USC – canceled due to public outcry – are now appearing on KBLA Talk 1580, a Los Angeles-based, Black-owned, progressive radio station, to discuss their campaigns and the race for California’s top office.”
The most discussed stories yesterday (3/24) on news/talk radio and related talk media according to TALKERS research:
Longtime Philadelphia SVP and market manager for Audacy’s Philadelphia station group David Yadgaroff announces he’s retiring from the company. He tells his staff, “Leading these iconic stations has been a great privilege and working alongside our team has been the most rewarding part of my journey. Our team has consistently delivered
unique, compelling content, embraced meaningful evolution, and made a real difference for our communities, our advertisers and one another. I am incredibly proud of the people in the Philadelphia radio market and across the country, whom I’ve had the opportunity to hire, train and mentor. Watching their growth and success has been a joy. After an extraordinary run of dedicating myself to radio and my colleagues for decades, it feels like the right time to step away and take time for myself, spend more time with family and friends, pursue new opportunities and contribute to organizations in meaningful new ways. I leave with deep gratitude and confidence in the future.” Audacy region president Mark Hannon says Yadgaroff will stay in his position through the end of May as they work on a smooth transition for the staff and the stations’ clients. The Audacy cluster includes news/talk WPHT and sports talk WIP-FM.
Former longtime Audacy chief operating officer Susan Larkin joins iHeartMedia’s RCS Worldwide to serve as president and CEO. RCS
Worldwide provides audio creation tools, media intelligence, music analytics and television operations technology. She takes over for Philippe Generali. RCS says, “Her leadership roles in major markets further shaped her as an operator who understands scale, complexity, and the disciplined, data‑driven decision‑making required to deliver strong performance across diverse portfolios.”
By Pamela Garber, LMHC
Grand Central Counseling Group
New York
In ongoing discussions about the dwindling relevance of radio in the modern world, the medium is grudgingly defended as a reliable “first responder” during times of public emergencies.
Nothing beats having an old-fashioned battery powered radio handy when confronted by hurricanes, tornados, blizzards, earthquakes, wildfires, floods, blackouts, and (dare I say it) weapons of war. Yes, radio is quite useful in the thick of natural “disasters” when the grid goes down, and the lights go out.
However, we are missing a huge opportunity by limiting radio to the role
of modern-day media Sterno.
I’ve been a practicing therapist in New York and South Florida for the past 25 years, and although not a host, I have served, and continue to participate, as a guest on broadcasts across the nation, discussing the emotional connections between hot news topics and people’s feelings. I am not alone in the perception that people of my profession have performed for decades as fully invested members of the talk radio family.
During this period, it has become obvious that the one-time talk radio mainstay of the in-house or “go to” mental health professional has become an endangered species. Some of the biggest names in radio were practicing therapists. They were a familiar part of the talk (even news/talk) format. Without turning this into a historical essay or a scold, it is sad to note that most of them are gone.
Ironically, now more than ever, the deeply troubling events in the world, the nation, and our local communities, constituting news and statistics, are bringing deep emotional pain and crippling anxiety to the masses… especially the kind of people likely to tune in to talk radio. Professionals. Businesspeople. Workers. Parents.
Looking for younger demos? Gen-Z is perhaps the most anxiety-plagued segment of the population. These “kids” need support, guidance, and understanding.
Hurricanes and heat waves are not the only disasters that call for the helpful and healing power of radio.
The hot topics of the day: crime, inflation, corruption, disease, ignorance, racial strife, and identity politics – not to mention the ever-lingering threat of nuclear devastation – are not merely subjects (and excuses) to vent blame, anger and hate. They contribute to an environment of deep fear and institutionalized discomfort. There are millions of real-life, personal “disasters” going on out there, exacerbated by relationship betrayals and family breakdowns, that make a heavy snowstorm feel like an adventure by comparison.
Stoking people’s fear and anger with cherry-picked cherry bombs is only a small part of the equation when it comes to serving the desperate needs of both current and potential listeners.
It would be a good thing to bring back to the talk radio menu some psychology shows and professional purveyors of emotional clarity, available in the local communities, as guests to dole out much sought compassion, empathy, guidance, and old fashioned advice.
Pamela Garber, LMHC is a practicing therapist based in NYC and South Florida and a longtime guest mental health commentator on radio and television news programs across the nation. She can be contacted by phone at 646-745-6709 or email at Pamelagarber@gmail.com. Her website is Grandcentralcounselinggroup.com.
Today’s insight from Westwood One’s Audio Active Group is the story of a Joplin, Missouri pest control firm that had zero unaided awareness after
using print and television. The owner was stunned that in a local group of 125 people not one could name his company. Doug Hansen‘s Bug-a-Way Pest Control then embarked on an AM/FM campaign in which a jingle was created for his business and soon his company went from zero unaided awareness to 20%. The campaign helped create future demand for his company as 29% of locals surveyed said they would call his company if they needed pest control. See more about case study here.
Legendary Twin Cities radio personality Tom Barnard announces to his podcast audience that he has been diagnosed with Alzheimer’s disease. The former morning host on rock KQRS-FM, Minneapolis has been
hosting “The Tom Barnard Podcast” since leaving the station in December of 2022. On the podcast, Barnard was joined by family members including his wife and podcast co-host Kathryn Brandt who said they began to have concerns about Barnard’s health shortly after he retired from KQRS. Barnard says he’s been undergoing treatment that has had a positive effect on him, but he acknowledges that there is currently no cure for Alzheimer’s.
The most discussed stories yesterday (3/23) on news/talk radio and related talk media according to TALKERS research:
On Friday (3/20), Beasley Broadcast Group filed a Form 8-K with the Securities and Exchange Commission revealing it is entering into a Transaction Support Agreement with 98.7% of holders 11.000% Senior Secured First Lien Notes due 2028 and 76.5% of the aggregate
outstanding principal amount of the 9.200% Senior Secured Second Lien Notes due 2028. This exchange offer includes an exchange of all of the Existing Second Lien Notes for newly issued 10.000% Senior Secured Second Lien PIK Notes due 2027 at an exchange ratio of 50.0% of the aggregate principal amount of the Existing Second Lien Notes tendered for exchange, and an offer to purchase up to $15,899,000 of the Existing First Lien Notes at a price equal to 100% of the par value thereof.
The upshot of this is that if these offers are accepted, lien holders will have a lot of control over how the company operates. They will be allowed to appoint a director to sit on the company’s board of directors. But the most telling part of this plan is that it allows for lien holders to exchange their debt for equity – meaning they could assume control of the company. Beasley provided “cleansing information” to lien holders in the form of a profit & loss statement ahead of its 2025 Q4 and 2025 full year financial statements that indicates a significant decline in audio net revenue “driven by continued weakness across the industry as a result of reduced consumer sentiment.” We’ll know soon enough whether this goes forward as the Transaction Support Agreement will terminate on May 15, 2026 if it’s not consummated.
By John Caracciolo
President/CEO
JVC Broadcasting
The recent shutdown of CBS News Radio isn’t just another media headline – it’s a wake-up call. A clear example of what happens when decisions about our information, our communities, and our voices are made in corporate boardrooms disconnected from real life.
This wasn’t a programming failure. It wasn’t a lack of audience. It was an accounting decision – made by people who don’t live in the communities radio serves, don’t rely on it, and don’t understand its true value. And that’s exactly why they got it wrong.
Radio has never been more important. In an era flooded with misinformation, algorithm-driven content, and faceless digital noise, radio remains immediate, local, and – most importantly – trusted. It’s the one medium that still shows up live, every day, in real time, for real people.
Radio isn’t dying. It’s being stripped down by people who don’t know how to grow it. But here’s the truth: this moment isn’t just a loss – it’s an opening. A rare and powerful opportunity to rebuild something better. Because what’s missing right now isn’t demand. It’s leadership. This is the moment to create a new kind of radio network – one built not for Wall Street, but for Main Street. A network designed to empower local stations, not replace them. One that helps stations monetize their greatest strength: localism. Local voices. Local news. Local advertisers. Local trust.
Let’s be clear about something: consolidation itself isn’t the enemy. When done right, consolidation can be a powerful tool – one that strengthens local newsrooms, provides resources, and creates the scale needed to compete in a modern media landscape. But there’s a line. When consolidation is used purely for profit – when it strips stations of their local identity, cuts talent, and replaces service with spreadsheets – that’s when it fails. Profit must be our servant, not our master. The future of radio depends on getting that balance right. We need smart, strategic growth that invests in journalism, expands local reporting, and gives stations the tools to thrive – not survive. We need leadership that understands scale should support localism, not suffocate it. That’s where the opportunity is right now.
The future is a network that works differently – a network that partners with local stations to amplify their voices, not drown them out. One that provides national scale where it matters – news gathering, distribution, sales infrastructure – while keeping content authentic and rooted in the community. A network that helps local stations win. Because local radio doesn’t need to be replaced – it needs to be reinforced.
Imagine a network that:
That’s not just possible – it’s necessary. This is how we make radio competitive again. Not by shrinking it, but by strengthening what made it great in the first place. And let’s be honest – no one is better positioned to build this than the people who actually believe in radio. We have the tools. We have the experience. We have the relationships. And most importantly, we understand the audience because we’re part of it.
This is the time to act. The vacuum left by corporate retreat is real, and it won’t stay empty for long. Either Main Street steps in to rebuild radio with purpose, or something else will fill that space – and it won’t have the same commitment to trust, community, or truth.
So, let’s not waste this moment. Let’s take back the airwaves from bureaucratic investors who see radio as a line item instead of a lifeline. Let’s build a network that works for stations, communities, and listeners. Let’s make radio great again – not by looking backward, but by building forward. This isn’t the end of radio. It’s the beginning of its next chapter. And this time, we’re writing it. Let the revolution begin my friends, who’s with me?
John Caracciolo is the president and CEO of JVC Broadcasting. He can be emailed at johnc@jvcbroadcasting.com or phoned at 631-648-2525.
The most discussed stories over the weekend (3/21-22) on news/talk radio and related talk media according to TALKERSresearch:
According to a report in Variety, CBS News is laying off about 6% of its staff and will shut down the CBS News Radio service that is used by
approximately 700 stations. Variety reports that these cuts come under new management at Paramount Skydance and are part of CBS News editor in chief Bari Weiss’ plans to “make CBS News more relevant to younger, digitally savvy generations.” It’s expected that the personnel cuts will affect between 60 and 70 people. See the Variety story here.
The House Committee on Energy and Commerce and the Subcommittee on Communications and Technology announce that next Thursday (3/26) the subcommittee will hold a hearing titled, The Telecommunications Act of 1996: 30 Years Later. Chairmen Congressman Brett Guthrie (KY-02) and Congressman Richard Hudson (NC-09) say in a statement, “The communications marketplace has transformed dramatically in the 30 years since the Telecommunications Act of 1996 was signed into law. This hearing will examine what parts of the law have worked, what have not, and how Congress can build on those lessons to modernize our laws to promote innovation, strengthen competition, and drive investment in modern communications networks.”
February 2026 is the second month of Podtrac’s multi-channel podcast ranking – combining audio, video, and video clips – to arrive at its total U.S. consumption. For February, the Meidas Touch Network’s news
program “The Meidas Touch” is #1, followed by Joe Rogan’s comedy podcast “The Joe Rogan Experience” at #2. Rising to #3 in February was Goalhanger’s history show “The Rest is History.” Interestingly, the overwhelming majority of “The Meidas Touch” consumption is via video and video clips, while “The Rest is History” consumption is primarily audio only. Notable changes from the January ranking include Candace Owens’ “Candace” rising four places to #6, Red Seat Ventures’ “The Tucker Carlson Show” climbing five places to #10, and DailyWire’s “The Ben Shapiro Show” falling two places to #15. See more here.
Here are the most talked about stories of the past week (3/16-20) on news/talk radio and related talk media according to TALKERS:
Stories
People
To see the full TALKERS Stories, Topics, and People Charts, please click HERE.
New York Festivals Television & Film Awards and Radio Awards are honoring distinguished news leader Stephen Capus, president of Radio Free Europe/Radio Liberty and former president of NBC News, with the New York Festivals 2026 Lifetime Achievement Award. The 2026 Lifetime Award recipient will be celebrated at the annual Storytellers Gala, recognizing TV & Film Awards and Radio Awards trophy winners from around the globe will be streamed on May 21, 2026. Capus says, “It is a profound honor to receive this Lifetime Achievement Award and be
recognized alongside this esteemed community of storytellers. This honor is not mine alone, but a testament to the journalists I’ve worked with throughout my career – especially my RFE/RL colleagues who are committed to showing the world what is happening inside places like Ukraine and Iran. Their passion for excellence and dedication to the truth inspires me each day. My deepest gratitude to my family, whose support has made all of this possible.”
New York Festivals says, “Under Capus’s leadership, Radio Free Europe/Radio Liberty continues its mission to promote democratic values by delivering accurate, uncensored news and fostering open debate in countries where free press is threatened and disinformation is pervasive. Reaching nearly 50 million people each week, RFE/RL fills a critical gap in regions where independent journalism is restricted, banned, or still emerging.” Radio Free Europe/Radio Liberty’s programs have earned multiple awards from New York Festivals TV & Film and Radio Grand Juries. Most recently are 2025 Gold Tower for Human Rights Documentary “How Russian Forces Hunted Down A Ukrainian Shopkeeper In Bucha Bloodbath” (RFE/RL’s Ukrainian Service); 2025 Gold Tower for Sports Podcast “Gordafarid” (RFE/RL’s Persian-language service Radio Farda); 2024 Bronze Tower for Social Justice Podcast “Vida” (RFE/RL’s Persian-language service Farda); and 2024 Gold Tower for Human Rights Documentary for “Silent Deportation” (RFE/RL).
NRG Media is divesting its Northern Wisconsin stations in the Wausau and Rhinelander markets in a proposed sale to Midwest Communications’ WRIG, Inc subsidiary. This deal includes sports talk
WOBT-AM and 11 other signals and FM translators. NRG CEO Mary Quass states, “We are proud of the great broadcasters in Wisconsin that we have proudly worked with and are happy they will continue serving Wisconsin with WRIG, Inc.” Midwest Communications president Peter Tanz comments, “Mary and her entire team have built an outstanding community service organization in Wisconsin. For over a century, the Wright family has proudly called Central Wisconsin home. We are honored to add NRG’s Wisconsin stations to our home market.”
The most discussed stories yesterday (3/18) on news/talk radio and related talk media according to TALKERS research:
The most discussed stories yesterday (3/17) on news/talk radio and related talk media according to TALKERS research:
Nielsen, using its own data as well as data from Edison Research’s Share of Ear Study, publishes its Audio Today 2026 report. Some of the key findings include: 1) that radio reaches 93% of all U.S. adults monthly, outperforming smartphones (89%), TV (84%), and PCs (76%). Its reach
is nearly universal among Hispanic (94%) and Black (93%) consumers; 2) AM/FM radio commands more than 80% of all ad-supported audio time in vehicles. Nearly three-quarters of out-of-home radio use during peak drive times occurs in the car, placing brands closest to the point of purchase; 3) however, a significant “perception gap” exists; while marketers often rank radio low for effectiveness, Nielsen data reveals it delivers the highest ROI of any platform trailing only social media; and 4) radio and podcasts combined account for more than 80% of all daily ad-supported audio time, while streaming music accounts for only 15%. See the report here.
American Urban Radio Networks (AURN) announces a strategic partnership with advertising technology platform AdGrid to launch the “Cultural Audience Accelerator.” AURN says the new initiative is
“designed to help brands reach and engage multicultural audiences across today’s digital media landscape.” AURN CEO Chesley Maddox-Dorsey says, “AURN has always been committed to helping brands connect authentically with multicultural audiences. Our partnership with AdGrid allows us to expand that connection beyond audio and into the broader digital ecosystem, giving advertisers new ways to reach these influential audiences with scale, cultural relevance and measurable results.”
The most discussed stories yesterday (3/16) on news/talk radio and related talk media according to TALKERS research:
Townsquare Media releases its operating results for the fourth quarter of 2025 and for the full year of 2025. The company reports net revenue of $106.5 million in Q4, a decline of 9.6% from the same period in 2024. For the quarter, the company posted a net loss of $4.8 million after notching net income of $25 million in Q4 of 2024. Reporting on its segments, the
company says Total Digital Segment Profit decreased 14.8%; Digital Advertising Segment Profit decreased 28.0%; Subscription Digital Marketing Solutions Segment Profit increased 12.0%; and Broadcast Advertising net revenue decreased 17.8%. Townsquare CEO Bill Wilson comments, “I am pleased to share that Townsquare’s fourth quarter and year end results met our previously issued net revenue and Adjusted EBITDA guidance, reflecting our team’s hard work in the current environment. We are proud that the execution of our Digital First Local Media strategy allowed us to deliver excellent results for our clients, while also outperforming competitors and gaining market share. In 2025, net revenue decreased -2.8% year-over-year excluding political, and -5.2% in total, and Adjusted EBITDA decreased -3.0% year-over-year excluding political, and -12.2% in total. Importantly, due to our strong expense management, Adjusted EBITDA margins excluding political were constant year-over-year, despite revenue declines. In addition, our full year net loss improved by $1.2 million year-over-year, to a net loss of $9.8 million.”
By Holland Cooke
Consultant
Let’s start with what NOT to do, The 7 Deadly Sins Of Small Business Advertising:
Your messaging will instantly improve if – in the words of George Constanza – you “do the opposite” of committing these sins.
A strong ad has four parts:
This is #3 in my 3-part series about optimizing commercial copy, the fundamentals we’re covering in Sales meetings as I visit client stations this spring. If you missed the first two installments, here are “If It Doesn’t Matter to the Customer, It Doesn’t Matter” and “Your Local Advantage.” And help yourself to my free E-book, “Spot-On: Commercial Copy Points That Earned The Benjamins,” 12 more pages of what-worked, collected in my travels.
Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn