Sports Betting Network, VoiceAmerica Sign Content Distribution Deal
VoiceAmerica is making The Sports Betting Network’s content the foundation of its new gaming channel. VoiceAmerica vice president of programming Alex Schild notes, “We pursued VSiN’s content because it’s the gold standard in the sports betting industry. As sports betting continues to expand across the country, the demand for this content will continue to grow, and we wanted to align our brand with the best in the category. VSiN content aligns with our current offerings, and we believe it will be a hit with our listeners.” VSiN (The Sports Betting Network) founder/chief executive officer Brian Musburger comments, “We’re thrilled to work with VoiceAmerica to bring VSiN’s brand of sports wagering content to even more of the nation’s growing number of fans who bet on sports. This relationship will further expand VSiN’s audio reach, building on our position as the largest sports betting network in the U.S.” VoiceAmerica Sports & Gaming Channel powered by VSiN is live now, making VSiN’s sports betting content available to more than 30 million listeners of VoiceAmerica’s programing.
have embraced YouTube as the number one podcast platform, especially with podcast discovery. Cumulus Media EVP, marketing and president, 
top of these trends when developing cross-channel media strategies. That’s why we created The Record – a quarterly look at how U.S. audiences spend their time with audio. An important tool 
for advertisers, artists, broadcasters, and podcasters alike, The Record offers a unique view of time spent with ad-supported content. The total use of audio is significant – Americans spend more than four hours with audio every day – and it’s important to view it from multiple lenses. Consumers give nearly 70% of their daily ad-supported audio time to radio, 20% to podcasts and the rest to streaming audio (music services) or satellite radio (select channels). Data from the first quarter of 2024 indicates that (for over-the-air and streaming combined), by format news/talk was tops with the 35+ demographic with a 12.3 share of total audience and was also first in persons 18+ with a 10.8 share of total audience. 
Effect Podcast Network’s top talent for a day of live podcast recordings from the network’s most popular shows including: “Carefully Reckless with Jess Hilarious,” “WHOREible Decisions,” “Black Tech, Green Money” and “Deeply Well with Devi Brown,” featuring special guests John Hope Bryant and Dr. Joy Harden-Bradford. The festival also featured special live recordings of hit shows “Pour Minds,” “The Baller Alert Show” and guests Wallo267 and Gillie Da King. Additionally, the event included the panel discussions “Podcasting 102: Money and Marketing” and “Content Authenticity x Brand Partnerships.”
airchecks, and salary requirements to the address below. The company also seeks an on-air talent and programming assistant to be a part of the Lite Rock 95.9, Rock 93.7, 106.9 Kicks Country, News Talk 94.1, 93-3 The Dawg, Sports Radio 104.7, 101.9 / AM 920 WLIV, 96-9 Hwy 111 Country team. Send your resume. Send an aircheck. Send two sentences describing your goal in work and why this job interests you. You must do all three. And finally, Stonecom is seeking a graphic artist who designs clean, attention-getting logos, posters, mailers and web graphics. A great opportunity to supplement your income, add additional clients to your growing repertoire, or work from home. Send at least five examples of your work – along with your resume. Reply to: Stonecom, Attn: Human Resources, 1 Stonecom Way, Cookeville, TN 38501 Or email 
York market president Chris Oliviero says, “Boomer has become a true cornerstone in the long, storied history of WFAN. He was already the highest-rated morning show in the FAN record books, and now, with this new extension, he will add longest-running to his accolades. And most excitedly, we are certain the best is still yet to come as Boomer begins this new chapter in his career by making a longterm commitment to the FAN, along with a creative vision for elevating the brand together to new heights.” Esiason comments, “For the last 17 years, it has been an honor to be the voice that New York sports fans wake up to. I could not be more excited to continue delivering four hours of entertaining conversation at the most vibrant and storied sports radio station in the country, working alongside the morning crew. I would like to thank Audacy, Chris Oliviero, and, most importantly, our passionate listeners for the opportunity to continue on this incredible ride.”
Interestingly, marketers and media agencies massively underestimate the immense sales effect power of creative. NCSolutions says that creative drives half of sales, about two-and-a-half times what advertisers perceive. The Advertiser Perceptions February 2024 study reports brands and media agencies say creative only represents 19% of total sales effect. NCSolutions science reveals creative generates an eye-popping 49% of incremental sales. According to System1 chief customer officer Jon Evans, “Creative is the number one factor in explaining the performance of your advertising and yet most marketers still don’t realize it. That means that those who focus on getting the creative right have a huge competitive advantage. Firstly, marketers need to wake up to the importance of creative and secondly realize it isn’t some dark art but something you can measure and improve to give you an advantage over the competition who haven’t realized this yet.” 
Broadcasters Foundation charitable mission exemplified by its former longtime chairman, Phil Lombardo, who passed away earlier this year. Board members, officers, supporters, contributors, and sponsors with a long history of demonstrating Lombardo’s commitment to the Foundation will be candidates for this special recognition. BFoA chairman Scott Herman says, “Phil brought the sense of urgency that is often needed to give donors an understanding of why they need to donate to our charitable purpose. He led the board for many years, overseeing significant advancements that brought in more funds, and thereby allowing us to continue to distribute financial aid to broadcasters in need.”
This decision has been most difficult for us to make in lieu of poor economic and industry conditions. We apologize for the inconvenience this will cause you and appreciate your affiliation with GCN.” GCN was launched in 1998 by Anderson and has featured a diverse line up of daily and weekend programming covering politics, finance, health, self-help, how-to and topics of general interest. At last count the network was carrying 37 hosts and programs including 
Growing a brand is a memory game. Which message will a target consumer value, remember it and take it to the cash register? The answer is not complicated but it is complex.
about all the science any of us have been tutored in on the subject of effective frequency.
March 2024 PPM Data – Information for the March 2024 ratings period (February 29 – March 27) has been released for New York, Los Angeles, Chicago, San Francisco, Dallas, Houston, Atlanta, Philadelphia, Nassau-Suffolk (Long Island), Riverside-San Bernardino-Ontario, San Jose, and Middlesex-Somerset-Union (New Jersey).