Industry News

Fred Toucher Signs Extension with “98.5 The Sports Hub”

WBZ-FM, Boston “98.5 The Sports Hub” morning drive personality Fred Toucher and Beasley Media Group agree to terms on a new, multi-year contract that keeps Toucher at the helm of the morning show “for years to come.” The station says, “Under Toucher’s tenure, the show has been recognized amongim the top sports morning shows in America and has won numerous national industry awards including a Marconi Award. Toucher was a foundational member of the launch of the station in August 2009. Prior to joining the ‘98.5 Sports Hub’ team, he worked at the former legendary rock station, WBCN.” Toucher comments, “I am thrilled to be able to work with my Beasley family over the coming years. I will continue my record of immense competence and brilliance.” Station PD Rick Radzik adds, “Fred has been entertaining ‘Sports Hub’ listeners each morning since 2009 with his compelling viewpoints and opinions on a wide range of topics. We are very pleased that he will continue on with us for years to come.” There’s no mention of morning drive co-host and Toucher’s longtime partner Rich Shertenlieb in the press release and the Boston Globe’s Chad Finn writes about the possibility Shertenlieb will exit the station soon. Read his column here.

Industry News

Bret Baier Signs Extension with FOX News Media

FOX News Media and Bret Baier agree to a multi-year contract extension that allows him to continue his roles as chief political anchor and anchor & executive editor of “Special Report.” Baier will continue to coim-anchor 2024 election coverage and host “The Bret Baier Podcast” on FOX News Audio. President and executive editor Jay Wallace says, “We are thrilled to have Bret continue leading our political coverage as we head into the 2024 election season and beyond.” Baier has been the anchor of “Special Report” on FOX News Channel since January 2009, when he took over for the legendary Brit Hume who created and launched “Special Report” in 1998.

Industry News

Salem Media Group to Sell Greenville-Spartanburg Signals

Salem Media Group announces it is entering into an agreement to transfer the ownership of Greenville-Spartanburg, South Carolina stations news/talk WGTK-FM, classic hits duo WRTH-FM and WLTE-FM toim
Educational Media Foundation for $6,775,000. Salem Media CEO David Santrella states, “We have enjoyed our years in the Greenville-Spartanburg market but have made the strategic decision to divest our interests there. As we do, we are grateful to be able to place these signals in the hands of Educational Media Foundation who share a like-minded mission with Salem through their music programming. We are also thankful to our Greenville-Spartanburg staff for their many years of service.”
Industry News

New Research Shows Audio Advertising Drives Significant Attention Over Other Platforms

Research and consulting firm dentsu announces the results of its research measuring attention in audio advertising that was conducted in partnership with Lumen Research and with audio firms Audacy, Cumulus Media, iHeartMedia, Spotify and SXM Media. Dentsu measured attention in various audio formats and environments across three unique studies in podcasts, radio and music streaming. The podcast study was conducted with participating partners Audacy, Cumulus Media, iHeartMedia, Spotify and SXM Media. The radio study was conducted with Audacy, Cumulus Media, and iHeartMedia. The study found that audio advertising (including podcasts, radio and music streaming) drove significant attention compared to other ad platforms: 1) Average attentive seconds per (000) APM for audio advertising was 10,126 compared to dentsu norms of 6,501 APM; 2) On average, 41% of audio ads generated correct brand recall (vs. 38% of dentsu norms); and 3) Brand choice uplift for audio ads was 10% (vs. 6% for dentsu norms). The study also found that each audio destination has its own unique strength in driving attention and brand impact: 1) Podcasts (measured across Audacy, Cumulus Media, iHeartMedia, Spotify and SXM Media) drove the highest attentive seconds per thousand impressions compared to other digital, social and TV benchmarks. In addition, we saw that brand choice uplift was higher for host reads compared to traditional audio ads within podcasts; and 2) Radio (measured across Audacy, Cumulus Media and iHeartMedia) also impressively drove higher attentive seconds per thousand impressions compared to other digital, social and TV benchmarks. Radio shined as the most efficient of the audio formats studied, proving to be 10x more efficient when compared to the average online video ads measured through dentsu’s Attention Economy. Dentsu Media US EVP Jennifer Hungerbuhler states, “We understand that radio advertising is a cost-efficient way to build reach, that podcast listeners have great affinity not only to the programming but also podcast hosts, and that smart speakers are a compelling new destination for audio ads on streaming services. It’s nice to see each of these unique strengths of different audio formats validated by our audio Attention Economy Study.”

Industry News

KWAM, Memphis News Anchor Ben Deeter Signs Extension

Starnes Media Group announces that it has signed a long-term contract extension with KWAM, Memphis news anchor Ben Deeter. He’ll continue to co-host the award-winning “Wake Up Memphis” show as well as anchor the midday newscasts. Deeter joined KWAM in 2021 after graduating from Cedarville University. He’s the winner ofim multiple Tennessee Association of Broadcasters awards as well as a regional Edward R. Murrow Award. Starnes Media Group CEO Dalton Glasscock says, “For Ben Deeter this is a job and passion, not a side hustle. Ben is the only local conservative morning show host in Memphis bringing you the news every day. Ben Deeter is giving you the news to keep your families safe, holding our leaders accountable, and bringing humor and good stories to match. KWAM, with Ben Deeter, leading the charge is the only place to go for news you can count on.”

Industry News

Sports Betting Network, VoiceAmerica Sign Content Distribution Deal

VoiceAmerica is making The Sports Betting Network’s content the foundation of its new gaming channel. VoiceAmerica vice president of programming Alex Schild notes, “We pursued VSiN’s content because it’s the gold standard in the sports betting industry. As sports betting continues to expand across the country, the demand for this content will continue to grow, and we wanted to align our brand with the best in the category. VSiN content aligns with our current offerings, and we believe it will be a hit with our listeners.” VSiN (The Sports Betting Network) founder/chief executive officer Brian Musburger comments, “We’re thrilled to work with VoiceAmerica to bring VSiN’s brand of sports wagering content to even more of the nation’s growing number of fans who bet on sports. This relationship will further expand VSiN’s audio reach, building on our position as the largest sports betting network in the U.S.”  VoiceAmerica Sports & Gaming Channel powered by VSiN is live now, making VSiN’s sports betting content available to more than 30 million listeners of VoiceAmerica’s programing.

Industry News

Cumulus-Signal Hill Report: YouTube #1 Podcast Platform

Cumulus Media, in partnership with Signal Hill Insights, release their “Podcast Download – Spring 2023 Report,” that studies the podcast audience. Cumulus says this 10th edition of the study that examines weekly podcast consumers is part of its commitment to share insights and research findings with the podcast community. The study concludes that podcast consumersim have embraced YouTube as the number one podcast platform, especially with podcast discovery. Cumulus Media EVP, marketing and president, Westwood One Suzanne Grimes states, “Throughout our long-running ‘Podcast Download Report’ series, we have seen the steady growth of YouTube as a podcast destination and now as a gateway to podcast discovery. While the dominance of YouTube as a platform is exciting and important as we continue to launch our Cumulus Podcast Network shows on YouTube, at the end of the day, content trumps the platform, and our strategy is to focus on podcasts that retain the audience regardless of platform.”

Sales

Pending Business: The Great Resignation

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — No doubt you’ve been reading about The Great Resignation.

Seems we’ve hit a 20-year high in workers throwing in the towel and calling it quits. Who can blame them, with stipend checks and readily available job openings. The Pew survey says the top three reasons for The Great Resignation are: low pay, lack of advancement opportunity, and feeling disrespected at work.

(more…)

Industry News

Judge Agrees to Cumulus’ Request to Shield Third-Party Witnesses in Nielsen Suit

As Cumulus Media’s suit against Nielsen for monopolistic practices moves through the United States District Court Southern District of New York, Cumulus wins its bid to have third-party declarants’ names and places of employment redacted for fear of retaliation by Nielsen viaimg rate increases. Cumulus argued, “Nielsen, a monopolist engaging in anticompetitive behavior, holds all of the power during contract negotiations, resulting in an unequal bargaining dynamic that is ripe for retaliation. For example, Nielsen can and has raised its rates significantly during negotiations. imgIf identifying information is revealed to Nielsen’s businesspeople, Nielsen can retaliate with additional rate increases, resulting in manifest injustice to these third parties actively involved or who will be involved in negotiations with Nielsen.” After denying Cumulus’ request on December 4, Cumulus filed a supplemental brief and on December 15 Judge Jeannette Vargas agreed with Cumulus, writing, “Cumulus has established that sufficient countervailing factors – in particular, the privacy interests of these non-party declarants, the lack of bearing these narrowly tailored redactions have on the merits of this action, and the non-party declarants’ susceptibility to economic retaliation – outweigh the strong presumption in favor of public access to judicial documents.”

Industry News

MIW Extends Submission Window for Digital Sales Mentorship Program

Mentoring and Inspiring Women in Radio, Inc is extending the submission window for the 2ndimg Annual Digital Sales Mentorship Program. Candidates now have until December 29 to apply. MIW says, “This year-long program is a career-accelerating opportunity designed to strengthen the next generation of women leaders in digital radio sales. One outstanding female seller or manager will be selected to receive personalized, hands-on mentorship from a top industry expert; an opportunity that can reshape a career trajectory.” Apply Here!

Industry News

Dr. Laura Raises Funds for Children of Fallen Patriots

SiriusXM talk host Dr. Laura Schlessinger raised more than $15,000 for the Children ofimg Fallen Patriots charity through her Holiday Designs Store that sells her hand-crafted art. Children of Fallen Patriots is a 501(c)(3) nonprofit organization providing college and trade school scholarships, educational assistance, and career support to military children who have lost a parent in the line of duty. She says, “The generous support of my listeners and their purchases from my Holiday Store have provided crucial support for this wonderful organization dedicated to helping military families in need.”

Industry Views

Navigating the Deepfake Dilemma in the Age of AI Impersonation

By Matthew B. Harrison
TALKERS, VP/Associate Publisher
Harrison Media Law, Senior Partner
Goodphone Communications, Executive Producer

imgThe Problem Is No Longer Spotting a Joke. The Problem Is Spotting Reality

Every seasoned broadcaster or media creator has a radar for nonsense. You have spent years vetting sources, confirming facts, and throwing out anything that feels unreliable. The complication now is that artificial intelligence can wrap unreliable content in a polished package that looks and sounds legitimate.

This article is not aimed at people creating AI impersonation channels. If that is your hobby, nothing here will make you feel more confident about it. This is for the professionals whose job is to keep the information stream as clean as possible. You are not making deepfakes. You are trying to avoid stepping in them and trying even harder not to amplify them.

Once something looks real and sounds real, a significant segment of your audience will assume it is real. That changes the amount of scrutiny you need to apply. The burden now falls on people like you to pause before reacting. 

Two Clips That Tell the Whole Story

Consider two current examples. The first is the synthetic Biden speech that appears all over social media. It presents a younger, steadier president delivering remarks that many supporters wish he would make. It is polished, convincing, and created entirely by artificial intelligence.

The second is the cartoonish Trump fighter jet video that shows him dropping waste on unsuspecting civilians. No one believes it is real. Yet both types of content live in the same online ecosystem and both get shared widely.

The underlying facts do not matter once the clip begins circulating. If you repeat it on the air without checking it, you become the next link in the distribution chain. Not every untrue clip is misinformation. People get things wrong without intending to deceive, and the law recognizes that. What changes here is the plausibility. When an artificial performance can fool a reasonable viewer, the difference between a mistake and a misleading impression becomes something a finder of fact sorts out later. Your audience cannot make that distinction in real time. 

Parody and Satire Still Exist, but AI Is Blurring the Edges

Parody imitates a person to comment on that person. Satire uses the imitation to comment on something else. These categories worked because traditional impersonations were obvious. A cartoon voice or exaggerated caricature did not fool anyone.

A convincing AI impersonation removes the cues that signal it is a joke. It sounds like the celebrity. It looks like the celebrity. It uses words that fit the celebrity’s public image. It stops functioning as commentary and becomes a manufactured performance that appears authentic. That is when broadcasters get pulled into the confusion even though they had nothing to do with the creation. 

When the Fake Version Starts Crowding Out the Real One

Public figures choose when and where to speak. A Robert De Niro interview has weight because he rarely gives them. A carefully planned appearance on a respected platform signals importance.

When dozens of artificial De Niros begin posting daily commentary, the significance of the real appearance is reduced. The market becomes crowded. Authenticity becomes harder to protect. This is not only a reputational issue. It is an economic one rooted in scarcity and control.

You may think you are sharing a harmless clip. In reality, you might be participating in the dilution of someone’s legitimate business asset. 

Disclaimers Are Not Shields

Many deepfake channels use disclaimers. They say things like this is parody or this is not the real person. A parking garage can also post a sign that it is not responsible for damage to your car. That does not absolve them when something collapses on your vehicle.

A disclaimer that no one negotiates or meaningfully acknowledges does not protect the creator or the people who share the clip. If viewers believe it is real, the disclaimer (often hidden in plain sight) is irrelevant. 

The Liability No One Expects: Damage You Did Not Create

You can become responsible for the fallout without ever touching the original video. If you talk about a deepfake on the air, share it on social media, or frame it as something that might be true, you help it spread. Your audience trusts you. If you repeat something inaccurate, even unintentionally, they begin questioning your judgment. One believable deepfake can undermine years of credibility. 

Platforms Profit From the Confusion

Here is the structural issue that rarely gets discussed. Platforms have every financial incentive to push deepfakes. They generate engagement. Engagement generates revenue. Revenue satisfies stockholders. This stands in tension with the spirit of Section 230, which was designed to protect neutral platforms, not platforms that amplify synthetic speech they know is likely to deceive.

If a platform has the ability to detect and label deepfakes and chooses not to, the responsibility shifts to you. The platform benefits. You absorb the risk. 

What Media Professionals Should Do

You do not need new laws. You do not need to give warnings to your audience. You do not need to panic. You do need to stay sharp.

Here is the quick test. Ask yourself four questions.

Is the source authenticated?
Has the real person ever said anything similar?
Is the platform known for synthetic or poorly moderated content?
Does anything feel slightly off even when the clip looks perfect?

If any answer gives you pause, treat the clip as suspect. Treat it as content, not truth. 

Final Thought (at Least for Now)

Artificial intelligence will only become more convincing. Your role is not to serve as a gatekeeper. Your role is to maintain professional judgment. When a clip sits between obviously fake and plausibly real, that is the moment to verify and, when necessary, seek guidance. There is little doubt that the inevitable proliferation of phony internet “shows” is about to bloom into a controversial legal, ethical, and financial industry issue.  

Matthew B. Harrison is a media and intellectual property attorney who advises radio hosts, content creators, and creative entrepreneurs. He has written extensively on fair use, AI law, and the future of digital rights. Reach him at Matthew@HarrisonMediaLaw.com or read more at TALKERS.com.

Industry News

WWO: Podcast Audience Media Age Rises 10 Years

Cumulus Media | Westwood One’s Audio Active Group blog reveals data from Edison Research’s ongoing Share of Ear study, specifically data from the third quarter of 2025. Among the key takeaways from the study are: 1) AM/FM radio dominates ad-supported audio with a 64% share, followed by podcasts at 20%;img 2) Marketers and media agencies significantly overestimate audience shares to Pandora/Spotify and massively underestimate AM/FM radio audiences; and 3) Interestingly, as older demographics flock to podcasts, the median age of the podcast audience ages sharply from 29 in 2017 to 39. The study notes that “in 2017, podcasts’ daily reach was greatest among 18-24s. Eight years later, podcasts’ daily reach has surged, especially in older demographics. The older the age group, the greater the growth in the podcast daily audience. Today, podcasts’ greatest reach centers on 25-44s, with significant growth among 45-64s.” See the full blog post here.

Industry News

Urban One Moving WBT, Charlotte to 107.9 FM Frequency

Urban One announces a series of frequency swaps that will put news/talk WBT on the full-market 107.9 FM frequency currently occupied by hot AC WLNK-FM. WBT is heard on 1110 AM and will continue to be heard there. It has been heard on FM in 99.3 FM for decades but that signal is licensed to Chester, Northimg Carolina – southwest of the city of Charlotte. The company says the move will bring “Charlotte’s premier source for news, conversation, and community connection to a powerful 100,000-watt signal.” The company is moving WLNK to the 100.9 and 93.3 frequencies. Charlotte VP and market manager Marsha Landess adds, “We are thrilled to elevate WBT to the FM dial, ensuring that even more listeners can connect with the voices they trust every day. These moves further strengthen our position in the market and reinforce our commitment to serving Charlotte with the best local programming, news, and entertainment.”

Industry Views

An Artist’s Perspective on Rush Limbaugh

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By Doug Henry
Artist
Turnwright Gallery
Hanover, New Hampshire

imgMy introduction to Rush Limbaugh begins in the fall of 1992. I began listening to Rush’s radio show after seeing him campaigning on stage with George H.W. Bush during the 1992 fall presidential election. Bill Clinton would win the election and so would begin the greatest, media political rivalry ever between Rush Limbaugh and Bill Clinton. Rush’s middle America authentic voice was cutting through the mainstream media noise of the day from a generationally unique perspective. He was the perfect counterculture combatant to Bill Clinton’s political philosophy. Being a baby boomer myself and two years younger than Rush, I was immediately hooked on the EIB radio network!

As a professional illustrator, my career in 1996 was about to cross paths with Rush Limbaugh at my mailbox. A neighbor had just received his monthly Limbaugh Letter, and this would be my first opportunity to actually see and thumb through the newsletter. Noticing the magazine used illustration, I jotted down the address and fired off a promotional package of my art to the art director. Within a week, I received a call from the art director, and I got my very first illustration assignment for the Limbaugh Letter. Throughout 1997, I would receive many more illustration assignments. My very first cover painting for the newsletter, the May issue, “If I Were a Liberal,” would impress and really captivate Rush. So much so that he took to the airwaves not once but twice declaring: “You’re going to want to get this cover blown up and framed, I predict.” And “It’s just fabulous, you’re going to want to subscribe to the newsletter just to see this cover.”

What a thrill for me! Over the course of the next seven years, I would create 70 cover paintings of Rush, often having him doing hilarious things to his Democrat party nemesis. The February 1998 issue would have Rush crashing through a spotted owl’s forest habitat in an SUV. This cover would earn me the title, “Official Limbaugh Letter Cover Illustrator.” Another favorite was the March 1998 issue with Rush, scissors in hand cutting down a spider web holding up a spider with a head that looked eerily like Bill Clinton. This cover prompted Rush to send a complimentary email to the art director saying “A totally awesome cover… one of the best in our history…well done!!!” All in caps I might add! Every month that followed would be one fun assignment after the other. It was beyond cool working on the next Limbaugh Letter cover while listening to Rush on the radio. In 2001, I got to accompany the Limbaugh Letter art director to a Manhattan photo shoot where I finally got to meet the man himself. What a memory! Finally, working for Rush, “America’s Real Anchorman,” was both an honor and a privilege. What a fun ride it was… to have contributed in a very small way, my part… in the “Vast Right-Wing Conspiracy.” Isaac Newton wrote, “If I see farther, it’s because I’m standing on the shoulders of giants.” We stand on your shoulders, Rush, and America thanks you. Mega Dittos Rush Limbaugh, Mega Dittos!

Turnwright Gallery is an online platform that features the art of Doug Henry and his catalog of Limbaugh Letter cover paintings. The art collection is comprised of 70 hand-painted newsletter illustrations of America’s legendary, king of talk radio, Rush Limbaugh. The paintings were created between the years 1997 and 2004.  For more information please click here https://www.turnwrightgallery.com/turnwright-gallery

Industry News

FOX News Media Promotes Hasnie to Anchor and White House Correspondent

FOX News Media promotes Aishah Hasnie to anchor and White House correspondent. FOX News Mediaimg president and executive editor Jay Wallace adds that Hasnie will anchor her own solo signature program on Saturday afternoons from 12:00 pm to 2:00 pm ET, effective January 10. Wallace says, “Aishah’s knowledge of Washington makes her a perfect addition to our stellar White House team of correspondents, and we are confident she will excel in the anchor chair as well.” Hasnie joined FOX News Channel in 2019.

Industry News

Sanchez Extended at K-Dawn in Las Vegas

Las Vegas talk radio host Steve Sanchez and Audacy sign a new contract extending Sanchez’s deal withimg the company through the end of 2027. As part of the new contract, Sanchez moves to the 6:00 pm to 8:00 pm daypart on news/talk “101.5 FM K-Dawn Las Vegas” airing on KMXB-HD3/K286CS. Sanchez states, “I’m excited to continue to be part of a great media brand like Audacy and I’m very excited to go back home to evenings where it all started for me. This move allows me to continue to grow our Gen-X audience while focusing on continued content creation for our fast-growing social media platforms and new stand-alone videocasts.”

Industry News

NRG Media Selling Nebraska Stations

NGR Media LLC announces the sale of six of its stations in Nebraska to local operator Usher Media LLC. The signals are: news/talk KGFW-AM, CHR KQKY-FM, country KRNY-FM, and translator K241CN-FX, Kearney; classic rock KROR-FM, Hastings; and adult hits KSYZ-FM, Grand Island. NRG CEO Mary Quass says, “We’re pleased to announce the sale of our 6 radio stations in Central Nebraska to Usher Media LLC, a respected local broadcaster. It’s been a privilege to serve this community with an exceptional team whose passion and commitment have made these stations a vital voice in the Kearney, Hastings and Grand Island markets. We are confident that Usher Media will build on that foundation and continue to serve listeners, advertisers, and the community with excellence.” Usher Media chief Alan Usher comments, “We are excited to announce the acquisition of six radio stations in Central Nebraska. As a locally owned and operated organization, raised in the Tri-Cities, this strategic move underscores our commitment to expanding our media presence while staying deeply connected to our roots. We are committed to being a community leader, championing local projects, and driving community growth. We look forward to providing comprehensive local news, weather, and sports coverage while fostering a vibrant and thriving community for all.”

Industry News

Gow Communications’ KFNC, Houston Hacked; Racist Content Broadcast

Gow Communications’ sports talk KFNC-FM, Houston “ESPN 97.5” was hacked on Sunday afternoon while the station was airing the Philadelphia Eagles vs Dallas Cowboys game andimg racist messages were broadcast for a period of time. Station officials posted the following message to X at around 4:30 pm: “In the past hour, there was audio airing on 97.5 FM signal that didn’t come from the radio station.  Our signal had been hacked.  We are actively trying to rectify the problem. We appreciate the many of you who posted to alert us of the issue.” The station able to return the game broadcast to the air.

Industry News

Monday Memo: Gobble Gobble

By Holland Cooke
Consultant

imgRunning a successful radio station, hosting a show, or producing a podcast is a lot like hosting Thanksgiving dinner. You need a plan. You need to deliver something satisfying to a crowd with varying tastes. And most of all – if you get it right – you’ll have leftovers you can turn into even more value long after the main event.

The Menu is the Strategy. You don’t just “wing it” on Thanksgiving. Same goes for your content. Who are you serving? What do they expect? Your content calendar is your shopping list. Your team is your kitchen crew. And if you’re still deciding what’s on the menu the morning of, don’t expect rave reviews.

Timing is the Secret Sauce. Get the turkey in too late, and the sides suffer. Hit “record” without a clear rundown, and the show flounders. Publish an episode at the wrong time? Lost in the noise. Stations, shows, and podcasts are all about flow and timing. Great pacing, clean execution, smart transitions. Just like the perfect meal, everything needs to hit the table hot and in the right order.

The Turkey is your Centerpiece. For a station, it’s your format or your tentpole talent. For a show, it’s the host or the day’s big segment. For a podcast, it might be your story structure or your featured guest. Nail the turkey, and people forgive a few lumpy mashed potatoes. Miss it – bland, dry, underwhelming – and no one remembers the green bean casserole.

The Sides are the Supporting Elements. News, weather, traffic, and imaging turn a decent meal into a memorable one. Great intros, tight sound design, and a well-timed punchline make your core content shine.

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Different Tastes, One Table. Uncle Edgar wants deep-fried turkey. Your cousin’s vegan. Grandma’s still mad you skipped the marshmallows on the yams. Your audience is just as varied – P1 loyalists, casual browsers, podcast subscribers who never miss a week. You can’t be everything to everyone, but you can build a spread that makes multiple types of listeners feel seen. Know your audience segments. Serve accordingly.

Table Setting = Delivery Platform. Whether it’s FM, a podcast app, a smart speaker, or a website, presentation matters. Is the user experience smooth? Is the stream clean? Is the podcast art appealing? Are your links working? A cold plate on fine china is still cold. Don’t let great content get lost in clunky delivery.

Leftovers = Repurposing. You spent all that time prepping and recording. Don’t just serve it once. Chop up segments for social. Turn interviews into blog posts. Republish as “Best Of” content. Archive it smartly so people can find it later.

Leftover content, when handled right, can fuel long term engagement. Don’t throw away anything tasty just because the initial serving is over.

Thanksgiving reminds us that people crave connection, comfort, and a sense of occasion. So does your audience, whether they tune in live, stream on demand, or binge your podcast during a road trip.

So, plan well. Deliver hot. Serve generously. And whatever you do, don’t forget the gravy.

Happy Thanksgiving. Pass the ratings.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

Connoisseur Media Names Grant McHill PD for KXL-FM, Portland

Connoisseur Media announces a series of strategic promotions and new appointments across its Portland radio properties it says are designed to strengthen programming leadership and toimg position the cluster for continued success and growth. They include the promotion of Grant McHill to program director for “NewsRadio 101.1 FM KXL.” McHill has been serving as KXL’s news director. McHill says, “As someone who has worked at KXL for a decade, I appreciate and understand the station’s importance to the community and its potential for growth in Portland and beyond. I am thrilled, honored, and thankful for this opportunity. A huge thank you to Jeff Warshaw, Keith Dakin, Mark Handwerger, and Ross MacLeod for their confidence in me.”

Industry News

Audacy Promotes Chase Daniels to VP of Programming

Audacy announces the promotion of Chase Daniels to vice president of programming for the station group that includes sports talk WKRK-FM “92.3 The Fan.” Audacy Cleveland SVP andimg market manager Jeff Miller says in a memo to staff, “Since arriving in Cleveland almost three years ago, Chase has concentrated on our brands, our execution and our team with hopes of building on the great foundation that was already in place. His relentless focus on being the best, along with consistent coaching and leadership, has led to significant growth for individuals and our four stations. Please join me in congratulating Chase on his well-deserved elevation to VP of programming for Cleveland. Chase will continue to focus on the overall programming performance for all four of our brands as we head into 2026 and beyond.”

Industry News

Dr. Daliah Wachs Show Supports Magical Forest Charity Event

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Pictured above is nationally syndicated talk radio host Dr. Daliah Wachs with her show’s Christmas tree at Opportunity Village’s Magical Forest event in Southern Nevada that runs from Thanksgiving through the New Year. Dr. Wachs tells TALKERS that Opportunity Village helps those with intellectual disabilities and their families through enrichment, empowerment, and employment programs and services. Sponsors like her decorate a tree that comprises a huge beautiful magical forest that serves as a major fundraiser for their programs and employment placement. She says, “It’s super cool and our show has helped support their mission for years. We create a ‘medical’ tree with an EKG sign and its one of our favorite local charities we support.”

Industry News

Cumulus: YouTube Hits All-Time High as Podcast Platform

Cumulus Media and Signal Hill Insights publish the Podcast Download – Fall 2025 Report, what they call “a comprehensive evaluation of the latest podcast audience trends.” The firms say that the 15th edition of the study examines the habits of weekly podcast consumers and concludes that there are differences in consumption patterns among those who prefer listening or watching podcasts. Cumulus Media | Westwood One Audio Active Group senior insights manager img Elizabeth Mayer states, “In our continued focus on YouTube and watchable podcasts, this edition of the Podcast Download reveals YouTube at an all-time high for consumption. Regardless of tenure or heavy usage, YouTube remains in the top spot, which speaks to podcast consumers seeking out watchable podcasts. 12% of weekly podcast consumers use Smart TVs where video components are intuitive and easy to access to listen to podcasts.” Signal Hill Insights president and CEO Paul Riismandel adds, “Audio is still key. While we see yet another bump in the preference to use YouTube for podcasts, we don’t see notable change in the number of weekly podcast consumers who are only watching their podcasts. This segment remains a tiny minority – just 8% in this report.” See more and download the full report here.

Industry Views

TALKERS Exclusive: Why AM Radio Still Matters – And Why Cities Must Step Up to Save It

By Frank Morano
City Councilor
New York City 51st District
Staten Island

imgFor most of my life, the sound of an AM signal has been my constant companion. Long before I ever spoke into a microphone professionally, I was the kid hiding under the covers with a transistor radio, slowly turning the dial, discovering voices, ideas, communities, and worlds far beyond my bedroom. AM radio didn’t just shape my career – it shaped who I am.

That’s why, as both a lifelong AM radio listener and a longtime AM broadcaster (77WABC and WNYM-AM “970 The Answer”), I’m introducing legislation in the New York City Council to require that all City-owned and City-contracted vehicles continue to include functioning AM receivers. I’m proud of my work in government, but this one is personal. Because AM radio isn’t just entertainment or nostalgia – it’s infrastructure. It’s public safety. It’s the backbone of our emergency communications system. And it’s in danger.

When Everything Else Fails, AM Radio Doesn’t  

We don’t have to imagine what happens when modern communications collapse. We’ve lived it.

On September 11, 2001, when cell networks jammed almost immediately, millions of New Yorkers turned to AM radio for news, instructions, and reassurance.

In the 2003 Northeast Blackout, AM signals were among the very few communications systems still functioning across multiple states.

During Superstorm Sandy, when much of the region lost power and internet for days, AM remained a critical lifeline for emergency updates, evacuation information, and weather alerts.

These weren’t theoretical scenarios. They were real moments of crisis – and AM radio proved its value every single time.

When the lights go out, AM stays on. When cell networks are overwhelmed, AM cuts through. When the internet fails, AM continues broadcasting. It is the most resilient form of mass communication ever created, and FEMA and the National Weather Service still rely on AM frequencies for a reason: they reach people when nothing else can.

AM Radio Is Still the Soundtrack of America 

Beyond emergencies, AM radio remains woven into the cultural fabric of this country. It’s where Americans talk to each other – about politics, sports, faith, overnight oddities, neighborhood issues, and everything in between. It’s one of the last places where anyone can call in, join the conversation, and be part of a community.

The same AM dial that once carried the voices announcing D-Day, the moon landing, and the gritty street reporting of New York legends still carries the news, opinions, and debates that shape American life today. There is something uniquely democratic about the AM band: it is accessible, unpretentious, inexpensive, and available to everyone.

That’s worth preserving. Especially now, as some automakers – particularly in the electric vehicle space – phase AM radios out of new models, citing interference or cost concerns.

Cities and States Can Lead Where Washington Waits 

Congress is considering the “AM Radio for Every Vehicle Act,” and I support it wholeheartedly. But federal action can take time. Cities and states can move faster.

New York City’s legislation can be a model:

  • If municipalities require AM receivers in the vehicles they procure…
  • If state governments do the same for their fleets…
  • And if enough jurisdictions stand firm…

Automakers will have no choice but to keep AM radio in every vehicle they sell.

Government can’t – and shouldn’t – tell anyone what to listen to. But we absolutely can ensure that the option to listen still exists. And that, when disaster strikes, the public can rely on a system proven over nearly a century to work under the toughest circumstances imaginable.

The Signal Must Go On 

AM radio isn’t a relic. It’s a lifeline. It’s a civic space. It’s one of the last great mediums that belongs to the people. As someone who owes much of his career – and much of his identity – to those airwaves, I feel a responsibility to protect them.

By acting locally here in New York City, I hope we inspire communities across the country to do the same. If we want the AM dial to be there for the next blackout, the next storm, or the next unthinkable moment, the time to act is now.

Because when everything else goes silent, AM radio still speaks.

And we need to make sure it always will. 

Frank Morano was recently elected City Councilor representing New York City’s 51st district. Prior to that he forged a distinguished career in talk radio at WABC and WNYM in New York. Councilor Morano can be reached via email at  frank@moranoforcouncil.com.

Industry News

TALKERS News Notes

MIW Announces Digital Sales Mentorship Program. Mentoring and Inspiring Women in Radio, Inc announces the second annual Digital Sales Mentorship Program designed to accelerate the growth and professional development of women in digital radio sales. It provides one exceptional female seller or manager with personalized, hands-on mentorship from an accomplished industry leader. The selected mentee will receive monthly one-on-one coaching from an experienced mentor, access to digital subject-matter experts, and targeted guidance across key areas of digital revenue strategy. Find out more and apply here.

WABC Presents Future of NYC Presser. Red Apple Media’s WABC, New York is presenting a live press conference at 11:00 am ET on the future of New York City under Mayor-elect Zohran Mamdani. It’s being hosted by WABC’s Dominic Carter with panelists including Red Apple CEO John Catsimatidis, former Governor David Paterson, political activist Fernando Mateo, and Kathryn Wylde president of the Partnership for NYC.

Industry News

Commissioner Gomez Criticizes FCC’s News Distortion Policy

FCC Commissioner Anna M. Gomez releases a critique of what she is calling the Commission’s “improper use of the News Distortion policy.” She says, “The FCC does not have the authority, the ability, or the constitutional right to go after broadcasters for their news content. The Communications Act forbids the Commission from censoring broadcasters, and the Firstimg Amendment protects journalistic choices from government intimidation. Nevertheless, this FCC has deployed a vague and ineffective News Distortion policy as a weapon to stretch its licensing authority and pressure newsrooms. The First Amendment is a pillar of our democracy. As federal regulators, we must respect the rule of law, uphold the Constitution, and ensure that a free press is never subjected to regulatory interference by the FCC.” The FCC’s News Distortion Policy was created in 1949 and has been criticized from time to time over the years. It has rarely been invoked until now. A Petition for Special Relief before the FCC signed by 11 people, including former FCC Chairman Thomas E. Wheeler, asks that the Commission repeal the news distortion policy. They cite case law, saying, “In Moody v. NetChoice, LLC, the Supreme Court, applying the First Amendment, reaffirmed that the government has no role in ‘un-biasing’ the media. In direct contradiction to that decision, the news distortion policy seeks to mold the speech of private broadcasters to the FCC’s own view of what is correct, complete, and accurate news. The First Amendment forbids the government from embarking on such a project.”

Industry News

WKZE’s “Voices of Valor” Connects Generations Through Local Radio This Veterans Day

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WKZE 98.1 FM, Red Hook, NY is showing how local radio can unite a community through storytelling with “Voices of Valor” — a month-long series honoring Hudson Valley veterans and celebrating the power of service across generations.  Airing throughout November in recognition of Veterans Day, “Voices of Valor features heartfelt, first-person stories from members of Red Hook’s VFW Post 7765, giving listeners a direct connection to the men and women who’ve proudly served their country and community.

Produced by Red Hook High School student Olive Haley (pictured above interviewing local vet, Enrique Flores) and supervised by station staff member and recent SUNY New Paltz graduate Alyssa Sciarrone, “Voices of Valor was recorded at WKZE’s Red Hook studios and blends authentic veteran narratives with the station’s signature AAA / Americana sound. The project highlights how local media, students, and community organizations can come together to preserve local stories while engaging the next generation of broadcasters.

“It’s inspiring to see young, talented storytellers like Olive take up the mantle of local broadcasting,” said Dr. Andy Gladding, WKZE’s new co-owner. “Projects like ‘Voices of Valor show that local radio remains a powerful bridge – connecting young storytellers, community institutions, and listeners through shared experience.”

This initiative also marks a new era for the heritage AAA station – now under new ownership for the first time in 20 years – as WKZE expands its mission to foster hands-on opportunities for students and aspiring broadcasters to engage with local radio. According to station co-owner Katie Gladding, this is just the beginning. “Andy and I want WKZE to be a place for all members of the community to feel welcome to share and connect. Our doors and airwaves are open to anyone who wants to experience the magic of FM, and there is no better place for that than WKZE. Dr. Andy Gladding is also chief engineer at Hofstra University’s WRHU-FM and Salem NY’s WMCA 570 / WNYM 970.

Listeners can hear “Voices of Valor” throughout November on 98.1 FM and via wkze.com.

Industry Views

SABO SEZ: P1s and Meters are Not Your Friends

By Walter Sabo
a.k.a. Walter Sterling, Host
WPHT, Philadelphia, “Walter Sterling Every Damn Night”
TMN syndicated, “Sterling on Sunday”

imgOne of my first jobs out of college was working in the marketing department of WNBC-AM, New York. Yes, “Imus In The Morning” (Don Imus – not nice), Cousin Brucie (Bruce Morrow – nicest star who ever lived). One of my tasks was to pull ratings numbers from the computer for the sales department. I was fascinated by TIME SPENT LISTENING (TSL) and CUME numbers. I’d rank them, compare, trend them every way imaginable.

The station with the longest TIME SPENT LISTENING (TSL): The Greek language station. The station with the shortest TSL, WABC – a Top 40 rocker. The station with the highest cume, WABC.

Legendary WABC programmer Rick Sklar explained, “We wanted to be everybody’s second favorite station. Everybody’s!” WABC had a 5 million cume. Listeners always came back to WABC. That was the plan.

Regardless of the genre, building a station that everyone comes back to has been the successful tactic of all of my programming work: AC, urban, oldies and yes, talk. New Jersey 101.5, WTKS-FM, Orlando and others were designed to appeal to many listeners over and over rather than just a small group of people who never leave. What’s a more stable, predictable business?  One that counts on a single listener for one hour of listening or four listeners for fifteen minutes each?

A deep, profound study of P1s and TSL can only have one result: Declining cume. It is a fatal myth that talk is a “low cume, high TSL format.” It can be, and it will die.  Or it can be and has been a high cume, low TSL business that grows, is stable, and predictable. The key is careful rotation of topics, urgency, top-of-mind subjects, no theory, and lots of weather.

Walter Sabo has been a C-Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers.. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com.

Industry News

MIW Announces 2nd Annual Erica Farber Mentorship Program

Mentoring and Inspiring Women in Radio, Inc announces that applications are now open for the 2nd Annual Erica Farber Mentorship in Management Program. This program is designed to empower and elevate women in senior leadership roles across all areas of radio – including sales, marketing, programming, digital, and beyond. Get more info and apply here.

Industry News

Townsquare Media Q3 Net Revenue Falls 7.4%

Townsquare Media’s third quarter 2024 financial results are in and the company reports net revenue of $106.8 million, a decline of 7.4% compared to the same period a year ago. The company reports a net loss of $5.5 million for the period after posting net income of $11.3 million a year ago. Townsquare Media CEO Bill Wilson states, “In the first nine months of 2025,img Townsquare’s total Digital net revenue increased +2.1% year-over-year, representing 55% of the Company’s total net revenue, and Digital Segment Profit increased +3.6% year-over-year, operating at a 26% profit margin, and representing 55% of our total Segment Profit. In particular, I’d like to highlight the strong performance of our Direct Digital Advertising revenue streams img(including the direct sales of our owned and operated digital properties and our programmatic offering), which increased +7% year-over-year in the third quarter, partially offsetting the significant short-term headwinds we are currently facing due to the deterioration in online audience trends; and the strong profit performance of Townsquare Interactive, which delivered Segment Profit growth of +21% year-over-year in the third quarter (+$1.1 million) and +19% year-over-year in the September year-to-date period (+$3.0 million). Despite numerous headwinds that we have encountered, we are proud that the execution of our Digital First Local Media strategy has allowed us to deliver excellent results for our clients, while also producing strong cash flow from operations due to the thoughtful and deliberate management of our expense base.”

Industry News

Condo-Bucknell Joins Infinity Networks

Network radio sales and marketing pro Jeanne-Marie Condo-Bucknell joins Audacy’s Infinity Networks as senior revenue leader. Condo-Bucknell served with Skyview Networks for 25 years, leaving the company in April. Audacy chief revenue officer Bob Philips says, “Jeanne-Marie is a respected and accomplished leader in network radio, and we couldn’t be happier to have her joinimg the Infinity Networks team. Her exceptional reputation for delivering revenue growth, strategic vision, and innovative approach to developing new revenue paths makes her an invaluable addition as we scale Infinity’s sales strategy.” Condo-Bucknell says, “I am truly honored. This is a fantastic next step, doing what I love, centered on driving revenue with an exceptional team. Infinity Networks is making great strides as a network leader, and I look forward to making a significant impact. Driving revenue requires strategic plans with depth-based concepts, stellar industry relationships, fresh ideas, and new revenue paths, all of which Infinity is 100% focused on. We will leverage strategic audio partnerships, cross-generational audience engagement, and unwavering commitment to client service, driving impactful results.”