Industry News

LiveOne Slashes $5 Million in Costs; Plans to Spin Out PodcastOne

Digital content platform LiveOne announces that “as part of its focus on generating cash from operations on a consolidated basis, (it) is implementing additional cost and expense reductions from both operations and corporate overhead, which is anticipated to increase the previously implemented annual cost savings to a total of over $30 million in its fiscal year ending March 31, 2023.  On December 29, 2022, the company revealed that Courtside Group, Inc. (dba PodcastOne) has filed an S-1 with the SEC for its planned spin-out and special dividend to LiveOne’s stockholders of record on January 16, 2023. The company says that PodcastOne is expected to record revenue of $25 million for the first nine months of fiscal 2023 ending December 31, 2022.

LiveOne adds, “PodcastOne’s proprietary internal Content Management System allows creators and producers to track metrics about shows on an episode-by-episode basis.  CMS is the platform where podcast episodes are uploaded, RSS feeds are created and distributed to listening platforms, and the listening data is analyzed and displayed in a dashboard for the creators/producers to see. This fully owned and operated enterprise CMS rivals other paid platforms such as Megaphone (Spotify-owned), Art19 (Amazon-owned) and SimpleCast (SiriusXM/Pandora-owned). The CMS’ day-to-day operation and maintenance is managed by a vendor we contract with and is constantly being updated to be a best-in-class system. LiveOne remains committed to spinning-out PodcastOne as a separate public company to be listed on a national exchange. In connection with such spin-out, LiveOne has moved the record date to Jan. 16, 2023 for PodcastOne’s special dividend to LiveOne’s stockholders of record. In addition, LiveOne intends to explore spinning-out SlackerOne as a separate public company during its 2024 fiscal year.”

Industry News

Billy Bush Joins FOX News Media

Media personality Billy Bush is joining FOX News Media as a contributor who will appear on multiple platforms. He’ll make his debut on FOX News Channel’s “Jesse Watters Primetime” this imgevening (9/22) at 8:00 pm ET. Bush currently hosts the digital show “Hot Mics with Billy Bush.” He was working for “Access Hollywood” in 2005 when he infamously caught Donald Trump on a hot mic saying about women that he could “grab ‘em by the p*ssy,” and that “when you’re a star, they let you do it.” Trump subsequently said the recording was fake. Regarding his new gig, Bush says, “I’m excited to join FOX News Media and its loyal audience to share my perspective on the people, ideas and moments shaping today’s culture…. as well as the ones trying to undo it!”

Industry News

WWO: Focusing on ROI is Killing Your Growth

The Cumulus Media | Westwood One’s Audio Active Group blog looks at the of advertising ROI based on a new study by Les Binet and Will Davis titled, Go Big Or Go Home: How Small Thinking is Killing Advertising and What To Do About It. A number of key points from the study conclude the following: 1) The advertising industry’s maniacal fixation on ROI has resulted in a modest 4% imgincrease in ROI since COVID but a worrying 11% erosion in advertising driven profits; 2) ROI is mistaken for business outcomes such as sales growth, profit growth, and customer growth. ROI is none of those things. It is simply a ratio of revenue/profit generated by ad spend; 3) Surprisingly, ROI and revenue/profit growth move in the opposite direction. Low profit growth produces high ROI. Strong profit growth results in lower ROI; and 4) Perception vs. reality: Marketers mistakenly believe ROI trumps budget in driving profit growth. The reality is budget is 9 times more critical than ROI in generating profit.

Ultimately, the lowest ad budget will show the highest ROI, but that’s not a recipe for sales growth. Further, since ad budget is nine times more likely to predict profit growth than ROI, Binet and Davis offer three approaches to thoughtfully setting ad budgets: Ad spend ratios, task-based budgeting, and share of voice analysis. All three can be utilized for a well-reasoned process for developing advertising budgets. See the full blog post here.

Industry News

Miranda Khan Named Afternoon Host at KCMO, Kansas City

Cumulus Media’s KCMO, Kansas City “Talk Radio 95.7 FM” names Kansas City native Miranda Khan host of the new “Miranda’s Right” show airing from 4:00 pm to 7:00 pm beginning today img(9/14). Khan most recently served as anchor at WPTV-TV, West Palm Beach. She’d also hosted shows on Newsmax and America’s News Voice Network. KCMO program director Pete Mundo says, “KCMO Talk Radio is making a strong commitment to Kansas City by continuing to invest in live, local programming. Miranda is a smart, engaging voice who brings years of media experience and deep Kansas City roots, and she knows how to connect with listeners and drive meaningful conversations. Her addition strengthens our commitment to delivering the news, opinions, and discussions that matter most to Kansas Citians every day. We are excited to welcome Miranda home to KC.”

Industry News

Masteller to Retire from “The Fanatic” at Year’s End

WPEN-FM, Philadelphia program director Scott Masteller announces he’ll retire from the Beasley Media Group sports talk station on December 31 capping a radio career that’s spanned imgmore than 45 years. Beasley Philadelphia VP and market manager Paul Blake says, “Scott has brought tremendous knowledge, thoughtful leadership and a deep commitment to excellence to ‘The Fanatic.’ He understands what makes sports radio meaningful to its audience and has always been generous in sharing his insight with those around him. Scott was key in The Fanatic’s growth, and he helped position the station well for its next chapter. We are deeply grateful for Scott’s contributions and congratulate him on an outstanding career and a well-earned retirement.” During Masteller’s career he served with are ESPN Dallas, ESPN Radio, and WBAL, Baltimore, plus stops in Portland, Salt Lake City, and Lexington, Kentucky.

Industry News

Art Vuolo Makes 9/11 Tribute Available to Radio Stations

Radio’s Best Friend Art Vuolo is offering his 9/11 video tribute to stations to use on the air. Vuolo’s video tells the story of that morning 25 years ago from the perspective of radio, using actual radio audio and video from September 11, 2001, with added commentary from those on the air that morning. Vuolo tells TALKERS, “I am hoping its greatest showcasing will be this year on the 25th anniversary. It works well as just an audio presentation.” See the video here.

Industry News

TALKERS News Notes

WYPR, Baltimore to Launch New Local Show. Baltimore Public Media’s WYPR-FM will debut a new program in October hosted by New York Times bestselling author and journalist D. Watkins titled, “The Engagement.” WYPR says the show is a “new locally produced, news-driven public affairs program, in which Watkins brings “his experience across journalism, literature, television, film and education to conversations about the news, politics, community, arts and culture shaping Baltimore, Maryland and the broader region.”

FOX Sports Radio Preps for NFL Season. FOX Sports Radio, a division of Premiere Sports Network, announces its weekend lineup for the 2026 football season. Among the new voices is Anita Marks, who will partner with Greg Cosell, NFL analyst and senior producer at NFL Films, who joined the network last season. They’ll host Sunday mornings from 8:00 am to 10:00 am providing previews of the biggest matchups in the NFL.

Industry News

John Catsimatidis Interviews Hunter Biden on WABC

Red Apple Media and WABC, New York owner John Catsimatidis interviewed Hunter Biden for his “Cats Roundtable” show that aired on WABC on Sunday (9/6). In the interview, Biden defends his father’s term, crediting Joe Biden with “rebuilding NATO, rallying the world against Russian imgaggression in Ukraine and helping bring the country back after COVID.” Biden tells Catsimatidis he believes the current political climate has made it difficult for people to judge his father’s presidency clearly, but said historians will eventually take a different view. “I think the historians will look at my dad’s presidency as an incredible success,” Biden said. The interview also touches on Hunter Biden’s recovery, the attacks he faced during his father’s presidency, the future of the Democratic Party, immigration, veterans, addiction and whether he would ever consider running for public office.

Industry News

Conservative Talk Hosts Turning to Michael Berry for Insight Into High Profile Texas Senate Race

The Texas U.S. Senate Race has escalated into a major hotspot of talk radio conversation across America with Houston-based Premiere Networks star Michael Berry being tapped into by fellow imgconservative hosts across America as he offers encouraging commentary to growing national concerns among Republicans about the Democrats flipping an all-important Senate seat in the traditionally red Lone Star State.  Yesterday’s installment of the highly rated “Clay Travis & Buck Sexton” Show featured an in-depth interview with Berry (a.k.a. The Czar of Talk) about the Texas Senate race between AG Ken Paxton and James Talarico, who President Donald Trump has taken to calling “Talacreepo.” Listen to the segment here.

Industry News

KRMG, Tulsa Names Hill & Berg PM Drive Hosts

Zoellner Media Group’s news/talk KRMG, Tulsa announces that April Hill and Steve Berg are the new hosts of the 4:00 pm to 6:00 pm show. KRMG program director Levi May says, “April and Steve are two of the strongest voices on our news team and bringing them together for the afternoon is a natural fit. They know Tulsa, they know news, and most importantly, they know how to connect with our listeners. We’re excited about what they’ll bring to the afternoon and to KRMG.” Hill states, “I’m incredibly excited and honored to be stepping into the role of host of the KRMG imgAfternoon News. KRMG has such a strong connection with our community, and I am thrilled to be able to spend my afternoons telling stories and interacting with listeners. I’m looking forward to working more with this team and sharing some laughs along the way.”  Berg adds, “I’m honored, excited, and humbled all at the same time about the new show. I grew up in Tulsa listening to John Erling on KRMG, interned at the station when I was in college, and ultimately wound up working here. KRMG is kind of in my DNA, so to have my name attached to a KRMG show is almost surreal and very flattering.  I’m eager to begin this new phase at the station.”

Industry News

Salem Media Announces Executive Promotions

Salem Media promotes longtime executives Autumn Marcus and Monica Montijo within the company’s finance and accounting imgdepartment. Marcus is now serving as SVP, finance and strategic planning, and Montijo rises to SVP, controller and accounting. Salem CEO David Santrella says, “Salem is entering an important new chapter, and Autumn and Monica will be key members of the leadership team helping us shape it. They know Salem and our businesses extremely well, and I have tremendous confidence in both of them and the teams they lead.”

Industry Views

Monday Memo: “So What?”

By Holland Cooke
Consultant

imgAbout those commercials… which pay for you. When a prospective client says, “We tried radio. It didn’t work,” I ask to hear the commercial. Within seconds I can tell why.

It opens with the business name. It lists products. It rattles off prices. It stuffs in an address, a website, a phone number, and a slogan. Then it ends. Nothing happened. Nothing memorable. Nothing emotional. Nothing that gave a listener a reason to care. Yet radio gets blamed. Like blaming a fishing rod because you cast with no bait.

The commercial has one job: Make someone care enough to take the next step

That’s it. Not explain everything. Not impress everyone with how many years you’ve been in business.

Its purpose is to create curiosity…confidence…desire…trust…urgency…hope. Any one of those emotions can motivate action. A list of merchandise almost never does.

The listener doesn’t wake up hoping to buy a water heater, or hire a lawyer, or replace a roof. People act when something in their lives creates a need. Good advertising connects with that moment.

A mattress store isn’t selling mattresses. It’s selling better mornings. A financial planner isn’t selling investments. She’s selling confidence. A heating contractor isn’t selling furnaces. He’s selling warmth on the coldest night of the year.

Translate Features into Benefits

Every advertiser has a product. Every customer has a problem. Say it with me: “Successful spots connect the dots.”

Here’s a simple exercise: Every time they mention a feature, ask, “So what?”

  • “We stock thousands of [item].” So what? “You won’t spend your weekend driving from store to store.”
  • “We’ve been serving this community since [year].” So what? “We’ve helped generations of local families buy homes, build businesses, and send kids to college.”
  • “We offer custom designs.” So what? “The ring she’ll wear forever will be unlike anyone else’s.”

If the answer explains how the listener’s life becomes:

  • easier
  • safer
  • faster
  • healthier
  • happier
  • less stressful
  • more convenient
  • more secure
  • more enjoyable

…you’ve found the benefit, and you get paid.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry Views

Rock Promotion Legend Paul “Rap” Rappaport Guests on Harrison Podcast

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The new installment of the TALKERS MEDIA channel video podcast, “Up Close Far Out,” features a blockbuster conversation between two album rock “golden age” media pioneers – TALKERS founder Michael Harrison and legendary music industry executive, Paul “Rap” Rappaport.

img“Rap” was senior vice president of rock promotion at Columbia Records where he served for 33-years during album rock’s golden era, playing a pivotal role in the careers of some of the biggest stars in the business. These included everyone from Bob Dylan to Bruce Springsteen, Pink Floyd to the Rolling Stones, Elvis Costello to Billy Joel, Judas Priest to Alice In Chains, Journey and many, many more.

His recently released memoir, Gliders Over Hollywood: Airships, Airplay, and the Art of Rock Promotion (Jawbone Press, 2025), tells the exhilarating true story of a blue-collar kid nicknamed “Rap” who grew up enthralled by rock ’n’ roll and then found himself right in the middle of many of his heroes’ lives as he became one of the most renowned rock promotion reps in the nation.

Harrison states, “The book is excellent. I particularly found it fascinating and fun talking with Rap because I was also there during one of pop culture’s most colorful chapters and knew him quite well.” Harrison coined the term Album Oriented Rock (AOR) and was the first programmer to specifically develop and promote it as an official format while serving as program director of KPRI in San Diego in the early seventies and as managing editor of the trade publication Radio & Records though the mid-seventies. From 1970 to 1990, he worked in various roles as DJ and/or program director, at major album rock outlets including WLIR, Long Island; WNEW-FM, New York; KPRI, San Diego; KMET, Los Angeles; and WZLX, Boston in addition to being a syndicated personality on hundreds of AOR stations.

Don’t miss this engaging conversation between two media heavyweights who share their firsthand experiences and memories of a truly special era and connect the dots to today’s very different music and pop cultural scene.

To connect to the podcast, please click here.

Industry News

New York City Talk Host Bill Ayres Dies at 85

New York radio host Bill Ayres died on August 22 at the age of 85. Ayres was a Catholic priest whose love for broadcasting led him imginto the radio business. He first went on the air on WGSM, Long Island but is best known for his weekend talk show on WPLJ, New York. He was friendly with singer Harry Chapin with whom he founded World Hunger Year that later became WhyHunger and led to a series of Hungerthon broadcasts. Ayres left the priesthood in 1979 and married his wife Jeannine.

Industry Views

After Warning Talk Radio, ABC Sues the FCC

By Matthew B. Harrison
TALKERS, VP/Associate Publisher
Harrison Legal Group, Senior Partner
Goodphone Communications, Executive Producer

 

imgABC warned that the FCC’s scrutiny of “The View” could reach talk radio. Now the eight ABC-owned television station licensees have taken the agency to court. But the immediate lawsuit is not asking a judge to decide whether “The View” qualifies as news.

Rather, it challenges the FCC’s decision to force those local stations into license renewal years ahead of schedule. On April 28, the FCC’s Media Bureau invoked a rule allowing early renewal when it considers that step essential to an investigation. The stations filed under protest, and on August 18 asked a federal court to halt the proceeding before the FCC can designate it for a hearing.

The FCC says it is investigating possible unlawful discrimination in ABC’s employment practices and whether the stations have served the public interest. ABC calls that explanation a pretext, pointing to public demands that it fires Jimmy Kimmel, threats against its licenses, criticism of its editorial decisions, and the separate proceeding involving “The View.” No license has been denied, and the FCC has not yet answered the lawsuit.

The ABC network does not hold one national broadcast license. Its local stations hold the licenses, and the same federal licensing structure covers terrestrial radio. An online-only show has no FCC broadcast license for the agency to call in.

ABC’s legal argument is that the process itself can punish speech. A costly, open-ended license proceeding may chill hosts, producers and programmers before a regulator ever issues a censorship order. For talk radio, the question is not whether you like ABC; it is whether the government may use threats to a station’s license to influence who gets booked, what gets asked, or which opinions reach the air.

Matthew B. Harrison is a media and intellectual property attorney who advises radio hosts, content creators, and creative entrepreneurs. He has written extensively on fair use, AI law, and the future of digital rights. Reach him at Matthew@HarrisonLegalGroup.com or read more at TALKERS.com.

Industry News

TALKERS News Notes

Nancy Mace Launches YouTube Show. Outgoing South Carolina Congresswoman Nancy Mace launched her new YouTube talk show on Sunday (8/16). She describes her new show as a media destination in which “a bulldog leaves Washington to take the fight to the people.”

Leyden Joins AdLarge. AdLarge appoints Nicole Pezzola Leyden vice president, brand partnerships, in which she’ll “focus on developing strategic sponsorship opportunities and integrated marketing programs for advertisers.” Has served with organizations including TED, Scripps Networks, Discovery, and the NHL.

The Big Ten and Compass Renew. The Big Ten Network and Compass Media Networks agree to a multi-year extension for the exclusive national audio rights to the TIAA Big Ten Men’s Basketball Tournament and Discover Big Ten Football Championship Game along with the expansion of rights to include the exclusive rights to broadcast the Allstate Big Ten Women’s Basketball Tournament.

Industry News

Lee Harris Exit from Red Apple Media Triggers Dust Storm of Mystery

The story of noted radio news executive Lee Harris‘s surprising departure (8/12) from his role as senior vice president of news and programming at Red Apple Media’s WABC, New York and its Worldwide News Network (WWNN) has left a dust storm of conflicting details and speculation in its aftermath on radio message boards, social media and industry trades.

imgHarris joined Red Apple Media on May 4 as VP of news for WABC and the new Worldwide News Network, which launched May 23. Six weeks later, Red Apple promoted him to SVP of news and programming, expanding his authority across WABC, WWNN and Red Apple Audio Networks. On August 12 – roughly 100 days after his hiring – company CEO / owner John Catsimatidis announced Harris’s departure. Catsimatidis stated he had requested Harris’s resignation following a dispute involving a longtime employee returning from medical leave. Red Apple later attributed the separation to differences involving “leadership style.” Harris said he had decided to return to his longtime independent business developing broadcast technology products, but neither side identified a replacement nor fully explained in detail whether Harris resigned voluntarily or was dismissed.

Seasoned radio industry veterans know that it is a common practice for the actual details of such endings of employment to remain ambiguous. It is also known that strong-minded members of a company’s staff in both talent and management can be prone to butt heads within the minefield of corporate structure.

In this story, everything beyond that remains unproven. Early forum speculation suggested political or ideological incompatibility, but no reporting supports that theory; available off-record information specifically contradicts it. The returning employee’s identity also remains unconfirmed, as does the precise sequence of resignation and dismissal. The safest conclusion is that this was an internal management conflict subsequently framed by Red Apple as a personnel-related termination and by Harris as a voluntary career change.

Industry News

Gaines and Rose Exit Cumulus’ KFRU, Columbia

As Cumulus Media continues its culling of local personalities at its stations across the country, the majority of those being let go served at music outlets. But there have been talk hosts also getting pink-imgslipped including KFRU, Columbia, Missouri talk hosts David Gaines and Simon Rose. Gaines posted to Facebook: “As of this week, I’m no longer with Columbia’s heritage radio station KFRU. Corporate downsizing, the elimination of Cumulus Media positions nationwide, hit our market this week. That’s the nature of this business. Despite this setback, I’m writing this with a sense of gratitude. These past 18 years have been such a wonderful stretch of my career. I’ve worked with so many talented and creative people. Been a part of countless wonderful events. Interviewed multiple local and state leaders, and interesting guests from all walks of life.” Rose’s wife Jenna posted to Facebook: “Simon Rose has come to the end of a legendary run in local radio. He weathered plenty of rounds of belt-tightening over the years, but this time was the one he didn’t survive. The hardest part for him isn’t the ending itself – it’s that he didn’t get the chance to say a proper goodbye to the listeners on either station. He wants them to know how much being part of their lives has meant to him. They have been with him since before we were married and took daily interest in him and our growing family. Thank you for that.”

Industry Views

Is the Algorithm Your New Program Director?

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By Matthew B. Harrison
TALKERS, VP/Associate Publisher
Harrison Legal Group, Senior Partner
Goodphone Communications, Executive Producer

 

imgYou post five clips from yesterday’s program. Four do fine. The fifth, an argument with a caller, explodes. It gets more views, more comments, more shares and more click time than anything else you posted.

So tomorrow you post another argument.

That one performs too. Before long, you are clipping more confrontations because confrontation travels. Then maybe the show itself begins to change. You stay on the angry topic a little longer. You take the provocative call you might once have dumped. You learn what gets rewarded.

Nobody at YouTube, Facebook or TikTok called and told you to make an angrier show. The algorithm did not order you to do anything. It simply showed you what produced a reaction, and you reacted to the reward.

Radio people have seen versions of this forever. The phones light up, so we stay with the topic. A feature appears to perform well in PPM, so it gets another quarter hour. Ratings rise, so management asks for more of whatever seems to be working.

Digital distribution makes that feedback faster, more visible and harder to ignore. It also adds another wrinkle: the platform may use strong engagement to give the next clip more distribution. The reward is not just a good number on a report. It may be a bigger audience tomorrow.

That makes analytics tremendously useful. They can show what attracts attention, what holds audience and what helps people discover your program. But a measurement tool can become a programming influence if you start chasing every spike.

A good host learns from the audience without becoming a hostage to it. A good programmer knows what works without assuming that whatever gets the biggest reaction is automatically the best show.

Use the algorithm to distribute your work. Learn from what it tells you. Make money wherever the audience finds you.

Just don’t appoint it the role of program director.

For the larger discussion of ratings, PPM and digital distribution, read The Algorithm Is Listening at TALKERS.com here.

Matthew B. Harrison, associate publisher of TALKERS, is a media and intellectual property attorney who advises radio hosts, content creators, and creative entrepreneurs. He has written extensively on fair use, AI law, and the future of digital rights. Reach him at Matthew@HarrisonLegalGroup.com or read more at TALKERS.com.

Industry News

iHeartMedia Posts Consolidated Q2 Revenue Up 4.7%

It’s second quarter earnings season and iHeartMedia reveals that its Q2 consolidated revenue was $977 million, an increase of 4.7% over the same period a year ago. The company posts a net loss of $82.4 million, down 1.3% from the $83.5 million is posted in Q2 of 2025. iHeartMedia reports financial data by segments and its Multiplatform Group (which includes broadcast radio and network radio) saw revenue fall 2% to $536 million. Broadcast radio revenue for the quarter was $397.6 million, up 0.5% from Q2 of 2025, and network revenue was $103.7 million, down 3.8%. The imgcompany’s Digital Audio Group revenue was $364 million, up 12% over Q2 of 2025, with the podcast segment rising 21% on revenue of $162 million. iHeartMedia chairman and CEO Bob Pittman comments, “We’re pleased with our second quarter results, generating Adjusted EBITDA of $152 million, slightly above the midpoint of our previously provided guidance range. Our consolidated revenue was $977 million, up 4.7% compared to the prior year quarter and above our guidance. Our podcast revenue momentum continues, up 20.7% compared to prior year, and in addition to helping propel our growth as the #1 podcast publisher, our broadcast radio assets have also allowed us to develop and drive the new video podcast marketplace – an incremental growth opportunity for us, including on streaming video services including Netflix and Disney+ and Hulu, which we announced today. And our work in building our digital assets continues to pay off; this is the sixth consecutive quarter in which the Digital Audio Group Adjusted EBITDA is larger than the Multiplatform Group Adjusted EBITDA.”

Industry Views

The Algorithm Knows What You Did But It Doesn’t Know Why

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By Matthew B. Harrison
TALKERS, VP/Associate Publisher
Harrison Legal Group, Senior Partner
Goodphone Communications, Executive Producer

 

imgA viewer watches the same political clip three times. The platform sees a powerful signal: this person stopped, stayed, and came back. What it cannot reliably know is whether the viewer loved the argument, hated it, was factchecking it, or was showing it to someone else in disbelief. The algorithm knows a viewer watched. It does not necessarily know why. That is why YouTube looks beyond viewing itself to other signals of appeal, engagement, and satisfaction.

That distinction matters to broadcasters because digital analytics can look much more intelligent than they really are. An algorithm can measure behavior with extraordinary precision, but behavior is not motive. PPM taught radio a version of the same lesson. Nielsen’s meter can passively detect exposure to encoded audio, but the resulting audience measurement cannot tell a programmer why someone listened or why audience levels changed.

Livestreaming creates the opposite problem. Instead of too little explanation, the host suddenly gets too much of it. The chat is moving. People are demanding another topic, praising a guest, attacking a caller, or announcing that the segment is dying.

That feedback is valuable, but the people typing are not necessarily representative of the people listening. Radio hosts should already understand this because callers have never represented the entire audience. They represent the portion motivated enough to pick up the telephone. Livestream chat is the same phenomenon at digital speed.

The danger comes when these two imperfect signals reinforce each other. The dashboard says engagement jumped. The chat says, “More of this.” A host can easily conclude that the audience has spoken when what actually happened is that a particularly active portion of the audience became particularly visible.

Good broadcasters have always listened to the audience without surrendering the show to it. Digital tools make that listening faster and more detailed, but they do not eliminate the need for judgment.

The algorithm knows what people did. The chat tells you what some people said. The programmer still has to decide what either one means.

For the larger discussion of ratings, PPM, algorithms and digital distribution, read The Algorithm Is Listening here: https://talkers.com/category/industry-views/

Matthew B. Harrison is a media and intellectual property attorney who advises radio hosts, content creators, and creative entrepreneurs. He has written extensively on fair use, AI law, and the future of digital rights. Reach him at Matthew@HarrisonLegalGroup.com or read more at TALKERS.com.

Industry News

TALKERS News Notes

Clay Travis to Launch New Media Venture. After selling his Outkick platform to Fox Corporation earlier this year, Front Office Sports is reporting that Clay Travis is working on launching a new sports and politics media platform. The publication says that Travis has filed a trademark application for the name, “Sports & State.” See the Front Office Sports story here.

KBNW, Spokane to Carry Vandals Sports. KBNW, Spokane has aligned with Learfield’s Idaho Vandals Sports Properties to carry Idaho Vandals football and men’s basketball for the next two seasons. KBNW market manager Roger Nelson says, “We are excited to partner with Idaho Vandals Sports Properties to bring Idaho football and basketball game broadcasts to the Spokane/Coeur d’ Alene market. The Vandals have a rich history in football and men’s basketball and have long been a leader in the Big Sky Conference. Approximately 16% of the University of Idaho’s alumni base reside in the Spokane/Coeur d’ Alene metro and we look forward to developing a strong partnership with the Vandals and their fans.”

Rob Parker to Receive Innovator Award. The Negro Leagues Baseball Museum (NLBM) announces that in conjunction with the induction of its 2026 Hall of Game class, it is recognizing FOX Sports Radio personality Rob Parker with the second annual JL Wilkinson “Innovator” Award during ceremonies on Saturday, September 26 at the Gem Theater in Kansas City.

Industry News

Sabo Sez: Mitch Reed’s Deserved Award

imgBy Walter Sabo
A.K.A. Walter Sterling
Host, The Other Side of Midnight
WABC, New York / Red Apple Audio Networks

The Radio Hall of Fame has just announced their “Legends” inductees, and it includes B. Mitchell Reed. YES!

One of the minor injustices of radio is the curious legacies of Tom Donahue and B. Mitchell Reed relative to the creation of free-form progressive rock radio. They were best friends with parallel careers. Both were top-of-their-game “screaming” Top 40 DJs. Tom in San Francisco, Mitch in LA and NYC. Top earnings, ratings, and both around 40 when they went to the Monterey Pop Festival. There they learned that their teens were changing fast. Harder rock, anger about Vietnam, and drugs. They knew their style of radio was out of synch with the moment.

Every day on his way to work in LA, Mitch drove past the Pasadena Presbyterian church and noticed a radio antenna on the grounds.

The tower was pumping out an FM signal that covered Los Angeles, broadcasting from the basement of the church. Underground. Mitch talked to the preacher he met along the way. And he bought time on the station at night and experimented with playing hard rock and a new form of presentation. His friend Donohue sent tapes from San Francisco, and the two of them created “free form” radio (also referred to as “underground” radio) from the basement of the church. The frequency became KPPC-FM.

Note: both of them created free-form radio at risk to their careers and income while over the age of 40. Tom continued as a progressive rock jock in San Francisco, and Mitch became an icon in Los Angeles as an album rock jock on KLOS and KMET. Oddly, Tom gets more of the image and credit, but they were very much partners.

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B. Mitchell Reed (l), his wife Carol (c), and Michael Harrison (r) at KMET, Los Angeles in the late seventies.

Walter Sabo has been a C-Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General, and many other leading media outlets. His company, HITVIEWS, in 2007, was the first to identify and monetize video influencers. His nightly show “The Other Side of Midnight” is heard on WABC, New York and the Red Apple Audio Network 1:00 am – 5:00 am. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm – 1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com. He can be phoned at 646-678-1110.