Steve Holm Promoted to Regional VP/Market Manager in Michigan
Cumulus Media promotes Steve Holm to regional vice president/market manager for the Grand Rapids-Muskegon, Michigan market. He previously served as general sales manager for Cumulus Dallas’ sports talk KTCK-AM/FM and news/talk outlets WBAP-AM/FM and KLIF-AM. The native Michigander started
his radio career in 2010 in Battle Creek, for WBCK-FM and WBXX-FM, former Cumulus stations now owned by Townsquare Media. Cumulus president of operations Bob Walker comments, “Steve has proven himself to be an accomplished leader in the Dallas market the past 10 years and we are thrilled to have him moving back home to Michigan, an area of the country that is important to Steve and his family. We are excited for him to get started and eager to see the impact he will have.” Holm says, “I’m very thankful for the opportunity to come back home. The Grand Rapids and Muskegon teams are a tightly knit group and are determined and ready to win. I’m excited to be joining them and look forward to the challenges and growth ahead.”

stations and Hillsdale College’s WRFH, Hillsdale, Michigan came in at #5 and Hofstra University’s WRHU, Hempstead, New York was ranked #15. Both stations have historically been closely aligned with the talk radio industry. Both stations are led by professional broadcasters. WRHF’s general manager is Scot
Bertram and WRHU’s general manager is John T. Mullen, both longtime commercial broadcasting pros who moved into academia. It should also be noted that The Bold Gold Media Foundation – launched by Bold Gold Media owner Vince Benedetto – has been a benefactor of WRHF, Hillsdale for a number of years.
Doctor.” His obituary says he “built a distinctive broadcasting career around consumer advocacy, home-appliance expertise and his ability to make practical advice entertaining.” His radio program was on the air for more than 25 years and was heard beyond Detroit on stations around the country. His consumer advocacy transcended radio; he worked as a fraud investigator for Detroit Consumer Affairs and the Michigan Attorney General’s Office. During a live WJR broadcast from Novi, Michigan, “Radio’s Best Friend” Art Vuolo shot 
































rising leaders in digital sales and strategy, providing direct access to industry executives, structured mentorship, and strategic guidance at a time when audio and digital integration has never been more critical to client success.” Reid comments, “I’m honored to be selected as an MIW Digital Mentee. This mentorship is an opportunity to strengthen my leadership skills, learn from industry leaders shaping the future of digital and audio, and continue delivering smarter, more effective advertising solutions in a rapidly evolving media landscape.”
news/talk WTCM, Traverse City, announce that they are retiring from the station after their last show on April 10. TraverseTicker reports their brief on-air announcement in which Ron Jolly stated, that it was “not an easy thing to leave” but that “all the circumstances add up to that. We will make the most of it. The hardest part is leaving. We can’t see you, you can’t see us, but we are connected.
will support our strong team and help WHO continue delivering the high-quality programming listeners rely on every day.” Henson most recently served with Cumulus Media as PD and morning host at classic rock WLAV-FM and country WTNR-FM in Grand Rapids, Michigan. During his career he’s programmed news/talk outlets including WRVA, Richmond; WPGB-FM, Pittsburgh; and WOWO, Fort Wayne. Henson comments, “I’m incredibly excited to return to iHeartMedia and work with the legendary staff at NewsRadio 1040 WHO. WHO’s legacy of trusted news and strong local voices is unmatched, and I’m focused on building on that foundation and continuing to deliver relevant, impactful programming for listeners across Iowa.”
from its WXYT-FM, Detroit 97.1 The Ticket – and its deal with Townsquare Media to air the format on Townsquare stations in Michigan. Now, Townsquare is flipping WFGR-FM, Grand Rapids from classic hits to sports talk as “Sports Radio 98.7.” Townsquare Media COO Erik Hellum says, “Townsquare Media is excited to bring such high-caliber, Michigan-focused sports programming to West Michigan. This is a big win for listeners who want strong, local sports conversation without having to rely on national networks.”
distributed by Audacy to unite the biggest sports voices, markets, and fans.” Audacy Detroit SVP and market manager Debbie Kenyon says, “The launch of ‘97.1 Detroit Sports Radio Network’ represents a massive commitment to our listeners and an exciting chapter in our growth. We are excited to partner with Townsquare Media and other media companies to expand our footprint across all of Michigan and to deliver great content to the dedicated fan base we serve. We are proud to deliver best-in-class sports coverage to the entire state, solidifying our position as the essential source for Michigan sports audio content now and for years to come.” The network’s first affiliates include Townsquare Media’s WFGR in Grand Rapids, WJIM in Lansing, WBCK in Battle Creek, and WKMI in Kalamazoo, plus Blarney Stone Broadcasting’s WGRY in Roscommon. Additional affiliates will be announced in the upcoming months.
to have interviewed tens of thousands of celebrities, authors, politicians and other assorted newsmakers during his long radio career.” The Free Press obit states, “He filled a variety of roles for WJR across the decades beginning in the 1970s. Whether hosting a weekday morning or afternoon slot or doing a weekend shift, he drew fans with his friendly, upbeat style and filled ‘The Warren Pierce Show’ with a mix of interviews, movie reviews, news and weather. A dedicated fan of University of Michigan football, Pierce also did sideline reporting for WJR’s coverage of Wolverines games during the era of coach Bo Schembechler.” He left WJR in 1993 and joined WJBK-TV, Detroit as a morning news anchor.
legendary Art Lewis on news/talk powerhouse WSGW in Saginaw, Michigan. Art’s show was the first show I’d ever done in talk radio and I’d filled in a time or two before this date. But, on THAT date, the OJ Simpson verdict came in and was announced. I gave my opinion of disbelief. Outlined why I felt that way and the phones melted down for the subsequent three hours. I was in Heaven and realized this is what I was meant to do. I’d done weekend news updates on WSGW before that as I was also finding my way on TV at WEYI (the NBC affiliate) in Saginaw/Flint. But, there was something different about talk radio for me… A few days ago, WSGW brought me back. I am thrilled. Feels like home again. I feel a great kinship with all of my 170+ stations and that will never change. I owe every PD or owner that gives my show and me a shot a ton – but, getting back on WSGW is very special.” Pags adds, Thank you to Jeff Warshaw at Connoisseur Media, Dave Maurer who gave me that first shot back in the day at WSGW, Mark Thomas for bringing me back and great folks like Charlie Rood and Curt Harding who were there back in the day and, of course, Art Lewis who trusted my 29-year-old self with this show when he was off!”
Finateri says, “Marie Osborne is one of Michigan’s most respected broadcasters. Her high standards for broadcasting integrity have earned her this important role with WJR, helping us to maintain our brand as Michigan’s most trusted media outlet serving listeners throughout the Great Lakes region.” Osborne comments, “Being able to help our listeners process all that is unfolding in this impactful moment in history is a privilege and being able to do it at WJR is an honor. The commitment to community and news here at WJR runs deep, it is at the heart of all we do and I’m looking forward to carrying on this vital tradition in my new role.”
Ilitch’s program focuses on conversations with guests who exemplify her values of overcoming adversity, staying positive, and giving back. The show will air monthly on WJR on Saturday at 5:00 pm. Ilitch says, “I’m thrilled about the partnership with WJR and Cumulus to bring the positive message of ‘The Denise Ilitch Show’ to a wider audience. All of us agree that the stories we explore on this show have the potential to inspire leadership in big and small ways, locally and nationally.” Ilitch is president of Ilitch Enterprises and is currently serving on the Board of Regents of the University of Michigan. Her father’s company launched the Little Caesar’s Pizza corporation.


























Civic Media and the Michigan Independent Media Group. Included in the deal are WJMS-AM and WIMI-FM in Ironwood; WUPY-FM, Ontonagon; and WKMJ-FM and WMPL-AM in Hancock-Houghton. Civic Media vice president of operations Kory Hartmann says, “These heritage radio stations have served their local communities for years and are strong partners with local businesses and organizations. We intend to continue that legacy of service and add a wider array of products to keep people in touch with their community.”