KSCO, Santa Cruz Marks 35th Year of Ownership by Zwerling Broadcasting System (ZBS)
January 31 marked the 35th anniversary of local real estate businessman-turned-broadcaster Michael “MZ” Zwerling‘s purchase of KSCO-AM 1080, Santa Cruz. Zwerling, pictured below with Amy Hau, his life partner and co-host on KSCO’s “Saturday Special,” grew up
listening to the 10k flamethrower, with a history dating back to 1947, that blankets the Santa Cruz / Monterey / Salinas market and most of the Central California coast. Since acquiring the station, Zwerling has operated it hands-on as a conservative-leaning news-talker featuring a carefully crafted balance between local programming with a parade of hometown personalities (including local superstar Dave Michaels) and a menu of leading syndicated talent. It was one of the original affiliates of Rush Limbaugh and carried the iconic show until his passing in 2021. Zwerling tells 
TALKERS, “Back then I was 39 years old and never dreamed I’d last this long as a real broadcaster.” TALKERS publisher Michael Harrison – a longtime fan of KSCO – stated, “Congratulations to Michael Zwerling and all the folks at one of America’s most colorful radio stations, for keeping the spirit of independent local broadcasting alive through the many obstacles and changes that have proven challenging for the practitioners of this wonderful industry. They are champions of a major slice of grassroots Americana represented by the modern era of talk radio.” Today, KSCO maintains its powerful presence in the world-famous market at 1080 AM with the addition of three FM translator signals at 104.1, 95.7, and 107.9. The station still broadcasts from a historic art deco building located on the beach in Santa Cruz and continues to surprise its listeners with unexpected twists and turns in what Harrison describes as “one of radio’s longest running reality shows.”
station general manager John Gallagher states. Bringing Amy Jacobson back to the station fills a huge void for our audience. She has been relentless in her quest for the truth, and she gets answers that our listeners need to hear. Jeanne Ives (right) is one of the most politically connected people in the state of Illinois. She brings a wealth of knowledge regarding so many issues that affect everyone within our listening area. I am looking forward to the in-depth conversation and new perspective this team will offer.” Ives says, “I am thankful and excited to be a part of the Salem family. Information is power and Amy and I want to bring the ‘Real Story’ on policy along with informed commentary from years of experience knowing the players and politicians to our listeners. We want listeners to be informed, so they can hold the politicians accountable.” Amy Jacobson adds, “I am thrilled to be returning home to ‘AM 560 The Answer.’ Jeanne and I will be part of the strongest conservative lineup in Chicago radio! As many of you know, life takes some unexpected turns, but when you love what you do, the signal always finds its way back.”
politics! If you live and breathe politics, this is not the job for you. This is an 8-hour-a-day, full-time job doing prep, research, and living life that translates and relates to a 35-64-year-old. Must have an extremely strong work ethic, be sales department and client friendly, a team player and coachable, embrace all social media platforms daily, be a great interviewer, and have a proven track record of radio ratings success. The right fit for this job is extremely reliable, flexible and passionate about radio and digital audio mediums. 
January of 2017. WSCR operations manager Mitch Rosen posted the following to social media: “The Score lost one of our own today. Terry Boers passed away today surrounded by loved ones. Terry was one of the founding fathers of The Score and one of the most popular people on the air and in The Score hallways. Terry was original, funny, smart, witty and most importantly a beautiful person. Terry’s family’s wish is there won’t be a funeral, but The Score will celebrate his life on the air next week. So today and forever, RIP Terry Boers.” Boer was one of the original hosts on “The Score when it launched in January 1992. Boers had worked for years in the newspaper business, including as a sports columnist for the Chicago Sun-Times.
$12.54 billion – with $10.15 billion from over-the-air revenue and $2.39 billion from digital revenue. NAB president and CEO Curtis LeGeyt comments, “No other industry gives more to Americans for free. Local stations provide trusted journalism, life-saving emergency alerts and the sports and entertainment that bring our communities together. This report reinforces that broadcasters are not only essential to our democracy and daily lives, but to the strength of our economy, as well.” The study goes on to reveal that “local broadcasting’s economic ripple effect extends deep into other sectors — from construction to retail — adding another $134 billion in GDP and supporting nearly 776,000 additional jobs.” LeGeyt adds, “Broadcasting is more than a business model; it is a civic model. This industry stands alone in its mission to inform, protect and uplift every community in America, regardless of zip code or income level.”
councilor Cliff Ponte. WPRI-TV, Providence reports that the new owners say “they’re going to shift programming to cover 100% local content focusing on Fall River and its suburbs while still keeping Celtics and Patriots broadcasts.” Ponte tells WPRI, “This station has been a part of my life for more than two decades. I got my start behind the microphone here as a teenager, learning the ropes at WSAR and later moved to other stations in Cape Cod and Providence.” The report says that Silvia will serve as the station’s general manager, Ponte will serve as program director, and current station general manager Sue Nadar will move to the role of sales manager. 
Reagan lived a life shaped by conviction, purpose, and an abiding devotion to President Reagan’s ideals.” Reagan began his talk radio career in the late 1980’s first doing commentary on KABC, Los Angeles and then hosting his own show on KSDO, San Diego. For years his radio program was distributed nationally by Radio America and then by Premiere Networks. At the time of his death, Reagan was serving as a columnist for Newsmax. TALKERS publisher Michael Harrison says, “Michael Reagan was one of the pioneering talents that launched news/talk radio to new levels of achievement and influence in the 90s, in addition to forging a successful decades-spanning career as a host and commentator. From a media industry standpoint, he was a self-made man, never leaning on his famous family connection as an advantage. Off the air, he was a regular guy. On the air, he was just plain good.”
everything while we worked on cleaning up. Working in the administration was the experience of a lifetime. I’ll have some announcements coming up but I’m taking a couple of days to spend with the family. A couple of things: Thank you for your interest in the show and its return date. We will have something for you soon. The Trump team is not kidding around. It’s an otherworldly experience from the other side. He’s determined and focused. And having been around quite a few Presidents, this one broke the mold.
Advice columns blanketing sites like LinkedIn, the Skimm, and Forbes 2.0 – aimed at recent graduates – encourage their readers to seek and bond with an at-work mentor. After years of skimming “5 bullet” articles, I have reached the tipping point and I’m not going to take it anymore: Seeking a mentor as a career strategy is horrible advice. Just horrible.
sports talk show just a couple of weeks after being ousted from WFAN due to the return of Craig Carton to that station’s afternoon daypart. Tierney and co-host Sal Licata were let go on December 19. Tierney’s new show “BT Unleashed” is streamed on YouTube and other platforms. Tierney tells the Brooklyn Reporter, “I thought it was a pretty easy decision. I felt the iron was hot. I certainly felt a desire for more of my work and I wanted to get right back out there. People understand that it was an abrupt ending at the FAN and that this is a pretty dramatic transformation.” 
UW-Green Bay’s men’s basketball team – says he will step away from his radio program in order to focus on his coaching duties. During his post-game press conference yesterday, Gottlieb said of his radio show, “As of now, we’re going to take a break from it. I’ve got to have a life. I’ve got to be there for these kids. I’ve got to really dig in because we’re building something cool here.” 
Mason says, “Ramon is the perfect embodiment of what The Zone stands for – local sports passion, credibility, and connection. His instincts, stories, and relatability make our mornings stronger and our sports brand more authentic.” Foster comments, “I am thrilled to announce the extension of my media career with ‘104.5 The Zone’ for the foreseeable future. Engaging in lively discussions about sports, life, and pop culture with our passionate listeners each morning has been instrumental in my seamless transition from the NFL. The Zone’s impressive reach in Nashville, its surrounding areas, and nationwide through digital platforms is truly unparalleled. I eagerly anticipate continuing to grow alongside our fans, the station, and Nashville and surrounding cities for many years to come. I appreciate everyone who’s supported me, my wife and kids, Zone Family, and our listening audience I run into often while out in the community. Thank you again!”
The Problem Is No Longer Spotting a Joke. The Problem Is Spotting Reality
New York. Bold Gold says WDLA-AM will “broadcast Catskills News Talk, the Voice of Sullivan and the Catskills, a news and talk format featuring ‘Ciliberto & Friends’ with radio legend Paul Ciliberto.” Bold Gold Media NY region general manager Dawn Ciorciari states, “There is something truly special about turning the lights back on for a local radio station. We are beyond excited to bring local radio back to life for the people of Walton and Delaware County; to once again give this community a local voice, a source of connection, and radio stations they can call their own.” 
show alongside Ted Woodward, has worked his entire 55-year career in the Wichita market. He got his start in 1970 at KWBB as a news anchor and moved to KEYN-FM in the mid-1970s as news director. He joined KNSS in 1998 as news director and eventually became program director at the station. During his career he’s won numerous awards, including a Marconi Award for Outstanding Talent. Audacy Wichita SVP and market manager Tommy Castor says, “Steve’s name is synonymous with Wichita radio. His leadership, integrity, and unmatched storytelling have shaped this station and enriched the lives of our listeners for more than half a century.” McIntosh comments, “It has been the honor of my life to share Kansas news and Kansas stories with Kansas people. Thank you to everyone who has been part of this incredible journey.” The station will present a public farewell broadcast on December 12. 
Broadcasting/Westwood One late-night airwaves, succeeding titans like Larry King and Jimbo [Jim Bohannon], and engaging with the listeners – my “amigos,” my amazing radio “familia.” I thank God for all of it! The team at Westwood One is top-notch, and I congratulate my successor on his new role. We’re passing him a solid show, and I’m confident he’ll do well. I am proud to exit the show having expanded live endorsements each year, and the reach of the program by dozens of affiliates in 2023, 2024, and 25 more in 2025. Now, it’s time for me to expand my own reach and opportunities in streaming video. I’m leaving WWO, but not leaving my microphone. I will continue to host “This Is America with Rich Valdés,” and my contributions on cable television and terrestrial radio will continue as well. In true radio fashion, I’ll leave you with a tease – stay tuned, America, because there’s more to come straight ahead in 2026! Godspeed.”
For most of my life, the sound of an AM signal has been my constant companion. Long before I ever spoke into a microphone professionally, I was the kid hiding under the covers with a transistor radio, slowly turning the dial, discovering voices, ideas, communities, and worlds far beyond my bedroom. AM radio didn’t just shape my career – it shaped who I am.
more than 20 years in Florida talk radio, Don Miller has built a reputation for being candid, unfiltered and deeply connected to the community.” Company market manager John Griffo says, “We’re thrilled to welcome Don back home to Florida Man Radio. He brings a voice that’s bold, thought-provoking, and completely authentic — exactly what Florida Man Radio is all about.” Flordia Man Radio is heard on WZLB, Ft. Walton Beach; WYOO, Panama City; and WYGC, Gainesville. JVC Broadcasting CEO John Caracciolo says there are more affiliate stations coming for the format. “Florida Man Radio is one of the most real and entertaining talk networks on the air right now,” said Caracciolo. “We’re building something different — live, local, and full of personality. This is talk radio the way it’s supposed to be, unfiltered and unafraid.”
produce and distribute weekly coaches’ podcasts for multiple sports during their seasons. Audacy Wichita SVP and market manager Tommy Castor says, “We are proud to continue our 50-plus-year tradition as the radio home of Shocker sports. Our partnership with Wichita State Athletics reflects a deep commitment to the community and to connecting with generations of fans. We’re excited to provide Shocker fans the best play-by-play coverage and exclusive updates that bring every game to life.”
Cincinnati – died on Sunday at age 80. As reported by John Kiesewetter at WVXU.org reports on Trumpy’s passing and his career. Trumpy pitched the idea of a sports talk program to then-general manager of WLW-AM, Cincinnati Charles Murdock but was shot down. He turned to WCKY-AM and launched the show there. Three years later, WLW-AM hired him away from WCKY. Trumpy, who played for the hometown Cincinnati Bengals from 1968-1977, would move on to national television with NBC Sports that culminated with him receiving the Pete Rozelle Award for lifetime achievement in NFL broadcasting. 
Tragically, I was none of those things. Fortunately, I had the support of those who believed I had potential and encouraged me to follow a slightly different path — to morning radio. And while I never envisioned eventually moving from music to talk radio, the transition has been the most rewarding experience of my life, and these last three years at Civic Media have been the proudest of my 40-plus year career.” Prior to joining Civic Media, Matenaer served with Good Karma Brands’ news/talk WTMJ, Milwaukee in the newsroom and in morning drive. She adds, “As I head toward retirement, I want to take this moment to thank my current and former colleagues and mentors. You are among the most talented, dedicated and hilarious people on the planet. Thank you to Civic Media, for believing in a 60-something woman to host her own show and for your commitment to community-based radio and to a healthy democracy.”
Don Haney and Minnesota Public Radio’s Dan Gunderson will leave their respective employers over the next 10 days. Both news pro spoke with Forum Communications’ The Forum about their careers. Haney covered news in Fargo for nearly 50 years. He joined WDAY in 1982, then 
moved to KFGO in 1995. Seventy-two year old Haney has been working part time with KFGO since last spring. Gunderson, who joined MPR in 1987, say he got into journalism because he enjoyed writing so much. About his radio work he says, “I liked the idea of taking voices and sounds and putting them together in something interesting. It’s like a craft, where you take this raw material, interviews, and facts, and you try to make it into something meaningful.” 
examining the lifelong love affair of a fictional couple from childhood to old age – an emotional roller coaster ride reflecting the romantic ups and downs of a complex relationship. The tear-jerker is a departure from the heavy-hitting social commentaries that have made Gunhill Road a favorite among talk radio hosts and audiences for the past half decade. The intriguing group, formed in the late 1960s, is still going strong with core members Steve Goldrich, Paul Reisch, Brian Koonin, and Michael Harrison. Matthew B. Harrison produces the ensemble’s videos that employ leading-edge techniques and technology. Ms. Farber, who shares lead vocals on the song with Brian Koonin, is a talented singer, songwriter, and instrumentalist with a number of singles, albums and television commercial soundtracks among her credits. She is presently an advocate for the well-being of nursing home residents and organizer of initiatives to bring live music into their lives. 
Catsimatidis and others urged him to exit the mayoral race to give former Governor Andrew Cuomo a better chance of beating Democrat Zohran Mamdani. During his on-air conversation with Rosenberg, Sliwa “accused colleagues of betraying him” and he told Rosenberg WABC is “giving preferable treatment” to Cuomo. Catsimatidis later told the Post, “Regardless of all the news going around, I’ve always said great things about Curtis Sliwa, about how well he knows the city. But in a places like New York City where 70% of New York City are Democrats, the real Democrat is Andrew Cuomo, not Zohran Mamdani and Democrats should vote for Cuomo. Catsimatidis added, “I’ve never asked that he leave the race but recommended that a lot of other people have said he should.” Sliwa said on the air that he’s had to hire private security due to threats against him and his wife. “If anything happens to me or anything happens to my wife, because of this frenzy that I hear constantly coming from some of your colleagues there at WABC, it’s on you guys and you gals. My life is on the line here.” Sliwa’s radio show is currently off the air due to his active political campaign. 
Microsoft CEO Steve Ballmer retired with enough do-re-mi to indulge two passions. He bought the NBA Los Angeles Clippers (for a record $2 billion). And he built 
Charge to listeners. Cavaliers games will air live on rock WMMS-FM and news/talk WTAM-AM/W295DE. The AHL’s Cleveland Monsters games will air on “SportsRadio 99.1” and NBA G league’s Charge games air on hip hop WAKS-HD2/W291BV “REAL 106.1.” iHeartMedia area president Keith Hotchkiss comments, “It’s an honor to continue our decades-long partnership with the Cavs Operating Company and we’re excited to bring this innovative new partnership to life with Rock Entertainment Group. Combining this coverage with iHeart’s unparalleled reach of more than 90% of our markets, we’re excited to give sports fans access to the great coverage Rock Entertainment Sports will provide.” The new station will also simulcast of select Rock Entertainment Sports Network programming and coverage of additional Ohio-based sporting events.
Mansour go as part of the company’s nationwide reduction in force. Mansour has been with the station for the past 18 years, most recently as senior executive in audio and digital marketing. He posted to social media, “What a ride it’s been. From creating dynamic content and marketing some of the biggest brands and personalities in the Twin Cities, to leading teams, driving revenue, and collaborating with some of the most talented people in media, I’ve learned, grown, and had an absolute blast along the way.” 
of NBC and Hubbard Radio president and general manager Joel Oxley. The Media Mixer series is designed to “celebrate the camaraderie of the broadcasting community and bring to light the charitable mission of the BFOA to provide a lifeline to colleagues in acute need from illness or disaster.” BFoA chair Scott Herman says, “We thank the NAB for providing this impressive event space at their headquarters, and we’re grateful to Curtis, Kelly, and Joel for their support in making this event a success for all attendees. Our Media Mixers bring together junior and senior level broadcast professionals and on-air celebrities, while raising the profile of our mission to help every broadcaster who qualifies for aid.”