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Monday Memo: Coronavirus, Mental Health Crisis

| March 16, 2020

By Holland Cooke
Consultant

WASHINGTON, DC — Schools and colleges are shutting down, games-not-canceled are played in empty arenas, some store shelves are bare, and people are walking around wearing surgical masks.  St. Patrick’s Day parades were canceled in Ireland! Ireland!

While we fear a deadly respiratory disease for which there is no vaccine, Coronavirus is also a MENTAL health threat.

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PPM Analysis: January 2020 Ratings “Extra”

| March 11, 2020

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES —  This time last month, we recapped wild positive and negative “Holiday” 2019 fluctuations triggered largely by stations that transitioned to all-Christmas music from (roughly) mid-November to December 25.

Turnaround is fair play, so – while perhaps not as precipitous as what we’ve seen on Wall Street the past two weeks or so – here’s a summary of dramatic shifts as soon as the holiday tunes went on hiatus.

The following breakouts reflect PPM-market stations that either improved their 6+-stat by at least one full-share or regressed by that margin or greater in the January 2020 sweep (January 2 – 29).

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Talk Radio Rises to Coronavirus Challenge

| March 9, 2020

By Michael Harrison
TALKERS
Publisher

 

JUPITER, Fla. — This past weekend seems to have marked a tipping point in America regarding public anxiety over COVID-19, still commonly referred to as the coronavirus.  Fears and near-panic have infiltrated the beleaguered heath care systems of our communities, the stock market, and a number of inter-connected industries and public events.  Add to that, discourse about the problem in our politically oriented media have included the “weaponization” of issues per the troubling practice of each side tending to seek victory at the expense of truth.

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January 2020 PPM Analysis: News/Talk

| March 4, 2020

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — Our four-part series of January 2020 overviews wraps up with a comprehensive news/talk analysis, which reflects the format’s solid rebound from “Holiday” 2019.

Included in this thorough synopsis are all commercial, English-language news/talk outlets (including online streams, if applicable) that appeared in any of Nielsen Audio’s 48 PPM-markets during the January 2020 ratings period (January 2 – 29).

Unless otherwise noted, information for each station and stream was factored into all of our highlighted charts.

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January 2020 PPM Analysis:
Rhythmic CHR

| March 3, 2020

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — Having already posted January 2020 overviews of all-news (last Friday, 2/28) and sports talk (yesterday, 3/2), we turn our attention to a music-intensive format; this month, it’s rhythmic CHR.

Likewise with those two aforementioned spoken-word formats, our rhythmic CHR analysis is comprised of data from facilities that rank in the top 20 in any of the 48 PPM-markets (6+, January 2020).

Nielsen Audio only releases audience estimates for facilities that subscribe to its services. Owing to that reason, ratings stats in this exclusive rhythmic CHR breakdown are limited to stations that pay Nielsen Audio for its data.

The company’s January 2020 ratings period covered January 2 – 29.

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January 2020 PPM Analysis: Sports Talk

| March 2, 2020

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — Sports talk is the centerpiece of the second in our comprehensive four-part series of January 2020 PPM overviews.

The following scoreboards are comprised of sports talk facilities that rank in the top 20 (6+) in any of the 48 PPM-markets during the January 2020 ratings period, which covered January 2 – 29.

Ratings information in this exclusive analysis is limited to sports talk properties that subscribe to Nielsen Audio’s audience estimates.

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January 2020 PPM Analysis:
The All-News Format

| February 28, 2020

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — Our extensive four-part series of January 2020 ratings summaries begins with an overview of all-news stations.

The following scoreboards reflect data from all-news properties that appear in the top 20 (6+) in January 2020, a PPM sweep that covered January 2 – 29.

Entercom owns all but three stations listed in this format analysis.

Non-Entercom all-news operations in this report are iHeartMedia’s WBZ-AM, Boston (also listed in Providence); Hubbard Broadcasting Washington, DC’s WTOP-FM; and Sinclair Broadcast Group Seattle’s KOMO.

Ratings stats in this exclusive analysis are limited to stations paying Nielsen Audio for its data.

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Monday Memo: Legal Advice

| February 24, 2020

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — Have you hugged a lawyer today?  If you’re managing a talk station, you should.  Just several decades ago, they didn’t even advertise.  Back to the future: Few advertising categories are more opportune now.

Attorneys’ ads are everywhere.  On dueling billboards, the head shots are either a tough-guy-on-your-side pose, or that trust-me smile real estate agents all wear.  TV spots are often amateurish and overstated, begging for attention and playing on the advertiser’s ego.  In both media, phone numbers often spell something (which is smart).  But…  Read More

Monday Memo: High Impact, Soft Sell

| February 17, 2020

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — Auto body repair was always an opportune radio advertising category; then came texting-while-driving.  Ka-CHING.

 Rip-off this copy, which I myself ripped-off. 

These copy points are culled from ads for competing shops in an all-out radio air war in a market I monitor regularly; and it’s moved the needle for a half-dozen of my client stations.

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PPM Analysis: “Holiday” 2019 Extra

| February 11, 2020

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES —  A time-honored tradition continues this week as the first workout for major league baseball pitchers and catchers will be held for roughly half the teams tomorrow (Wednesday, 2/12), while battery-mates for approximately the other half of MLB teams return to work Thursday (2/13).

Thus, the calendar confirms what “King Kelly” (Ray Milland) and “Monk Lanigan” (Paul Douglas) would state in the 1949 film of the same name, “It Happens Every Spring.”

Those in radio have been accustomed to wild ratings fluctuations this time of year and have a consensus reaction: “It happens every ‘holiday’ ratings period.”

For historical context, ever since Arbitron (and now Nielsen Audio) added a thirteenth yearly sweep called “Holiday” in 2007, we’ve witnessed positive spikes by stations playing wall-to-wall Christmas for a roughly six-week period leading up to December 25.

Concurrently, there’s usually a corresponding decline in listenership to stations not caught up in the all-Christmas music mood.

The following breakouts reflect those stations in PPM-markets that either improved their 6+-stat by at least one full-share or regressed by that margin or greater in the “Holiday” 2019 sweep (December 5, 2019 – January 1, 2020).

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