Industry News

Supreme Court Upholds Ruling Requiring TikTok to Be Sold or Banned

Tik TokThe Supreme Court ruled against TikTok today (1/17), rejecting the social media company’s First Amendment challenge to the law that effectively bans it in the United States starting on Sunday. The unanimous decision came a week after the justices heard a First Amendment challenge to a law aimed at the wildly popular short-form video platform used by 170 million Americans that the government suspects could be influenced by China. The decision may deal a death blow to the U.S. operations of the exceedingly popular app, which delivers short-form videos that are a major source of information and entertainment to millions of Americans, especially (but not exclusively) in the younger demos. “There is no doubt that, for more than 170 million Americans, TikTok offers a distinctive and expansive outlet for expression, means of engagement and source of community,” the decision said. “But Congress has determined that divestiture is necessary to address its well-supported national security concerns regarding TikTok’s data collection practices and relationship with a foreign adversary.” This ruling obviously comes with a boatload of First Amendment implications and will add even more fuel to the fiery debates unfolding in the talk media sphere about the application of “free speech” and First Amendment Constitutional principles in the heightened environment of misinformation stirred up by the digital era.

Industry News

UP CLOSE FAR OUT: Talk Show Host Jeff Katz of WRVA, RIchmond, Talks About Radio as First-Responder and Societal Safety Net – Don’t Miss This!

UFCO with Michael Harrison and guest Jeff Katz

Longtime talk radio mainstay and TALKERS Heavy Hundred member, Jeff Katz is this week’s guest on “UP CLOSE FAR OUT with Michael Harrison.”  Katz is the tremendously popular 3:00 pm – 6:00 pm host at Audacy’s WRVA, Richmond, VA where he has developed a national reputation within the broadcasting industry as a champion of public service and community outreach. In addition to being a compelling political commentator and dazzlingly entertaining personality, Katz – a former Philadelphia police officer – has worked tirelessly for years supplementing his daily “take” on the issues as a champion of law enforcement, the needy, disaster victims and the disabled.  A former recipient of the TALKERS “Humanitarian of the Year” award, Katz has received numerous honors over the years from service organizations and public officials including the President of the United States, Director of the FBI, and Governor of Virginia.  Just recently, VA Governor Glenn Youngkin appointed Katz to the Virginia Board for People with Disabilities where he is sure to make a positive difference in people’s lives. Katz and Harrison discuss radio’s handling of the current water crisis afflicting central Virginia, which has been overshadowed, in terms of national attention, by the Southern California wildfire disaster, in addition to the importance of radio as an invaluable societal safety net.  Don’t miss this.  It’s emotional, compelling and touches directly upon the very heart of 21st century radio.

To watch the entire uninterrupted video on the TALKERS MEDIA YouTube Channel, click here

 

Industry News

WRVA, Richmond’s Jeff Katz Talks About Radio As First-Responder and Societal Safety Net

Jeff KatzLongtime talk radio mainstay and TALKERS Heavy Hundred member, Jeff Katz is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.”  Katz is the tremendously popular 3:00 – 6:00 pm host at Audacy’s WRVA, Richmond, VA where he has developed a national reputation within the broadcasting industry as a champion of public service and community outreach.  Michael MH HarrisonIn addition to being a compelling political commentator and dazzlingly entertaining personality, Katz – a former Philadelphia police officer – has worked tirelessly for years as a champion of law enforcement, the needy, and the disabled.  A former recipient of the TALKERS “Humanitarian of the Year” award, Katz has received numerous honors over the years from public officials including the President of the United States, Director of the FBI, and Governor of Virginia.  Just recently, VA Governor Glenn Youngkin appointed Katz to the Virginia Board for People with Disabilities. Katz and Harrison discuss radio’s handling of the current water crisis afflicting central Virginia, which has been overshadowed, in terms of national attention, by the Southern California wildfire disaster, in addition to the importance of radio as an invaluable societal safety net.  Don’t miss this.  To listen to the podcast in its entirety, please click HERE.

 

Industry News

NEW Cumulus Media | Westwood One Audio Active Group Blog Post: Claritas And MARU/Matchbox Test Indicates Major AM/FM Radio Campaign Drives Significant Brand Awareness And Growth In Leads and Sales

One of the largest tests of AM/FM radio advertising was conducted in Spring 2024 in just over 20 local markets. The campaign ran across a broad mix of small, medium, and large markets. The two-month AM/FM radio campaign featured heavy media weight with 500 monthly GRPs, generating a monthly reach of 75% and a 7 frequency. Claritas and MARU/Matchbox both ran studies on the campaign. The results are highlighted in this week’s Cumulus Media | Westwood One Audio Active Group® blog.

Advertising creates memories and memories generate sales; Clicks don’t generate sales

A significant test of AM/FM radio advertising in over 20 markets found AM/FM radio worked: Total unaided brand awareness grew +10%; Among heavy AM/FM radio listeners unaided awareness soared +16%

Claritas attribution measurement revealed the AM/FM radio campaign generated an +8% lift in leads, +8% increase in signups, +9% in registrations, and +12% growth in purchases

  A series of Tracksuit brand studies for TikTok revealed successful brands need to “be known before their needed.” The greater the awareness, the greater the conversion rate. A strong brand makes performance marketing work harder.

Check out the completely new blog post HERE.

Watch the 12-minute video of the key findings HERE.

To download the slides, click HERE.

Industry News

Top News/Talk Media Stories this Past Week (January 6-10, 2025)

Here are the most talked about stories of the past week (12/9-13) on news/talk radio and related talk media according to TALKERS:

Stories/Topics

1. Los Angeles County Wildfires
2. Trump Legal Issues – Hush Money Case
3. Presidential Transition – Trump Appointments and Nominations
4. Trump Positions on Canada, Greenland, Denmark, Panama, Mexico
5. Jimmy Carter State Funeral
6. Economy-DOGE / Health Care / Climate Change
7. Migrant Crisis / Crime / Homelessness
8. Facebook Censorship Changes / Tik Tok
9. Israel-Hamas War / Russia-Ukraine War
10. Winter Weather

People

1. Donald Trump
2. Karen Bass / Gavin Newsom
3. Jimmy Carter
4. Joe Biden
5. Elon Musk
6. Barack Obama / George W. Bush / Bill Clinton
7. Justin Trudeau
8. Vivek Ramaswamy
9. Robert F. Kennedy, Jr.
10. Benjamin Netanyahu / Vladimir Putin / Volodymyr Zelenskyy / Xi Jinping

To see the complete TALKERS charts of the most talked about stories and people, please click HERE.

Industry News

Yesterday’s Top News/Talk Media Stories (1/6)

The top story yesterday (1/6)) on news/talk radio and related media venues was the Certification in Congress of the Electoral College presidential victory of Donald Trump to a second term peacefully presided over by VP Kamala Harris on the fourth anniversary of the January 6, 2021 riot.  That was followed by the announced resignation of Canadian PM Justin Trudeau. There was heavy conversation about the ceremonial funeral proceedings of former President Jimmy Carter as well as continuing discussion of the New Orleans New Year’s terrorist tragedy.  Discussion also continued about the many facets of the presidential transition currently underway, the state of Trump’s legal issues, the economy, and U.S. foreign relations per the Middle East and Eastern Europe according to the ongoing research of TALKERS. Look for changes being applied to Facebook censorship policy and other free speech issues in the era of Big Tech being among today’s (1/7) top stories.

 

Industry News

Premiere’s “Your Morning Show with Michael DelGiorno” Reaches 50th Affiliate Milestone at WFDF, Detroit

Adell Media announced today (1/6) the addition of “Your Morning Show with Michael DelGiorno” to the lineup at 910 AM – Detroit’s News Talk Superstation (WFDF-AM), effective immediately live weekdays 6:00 am – 9:00 am ET.  This clearance marks the 50th affiliate for the program, which joined Premiere Networks’ national lineup in October 2024. With a motto of “so much information, so little understanding,” DelGiorno engages listeners with entertaining discussion that goes beyond the latest news and political headlines to include lifestyle, pop culture topics and humor. The goal of the show is to help the audience start their day with fun, witty and interesting conversation that’s also informative. Since the station re-launched in September 2023 with a 24/7 lineup of news and conservative talk, as well as local news, weather and traffic from Total Traffic & Weather Network and breaking news coverage from ABC Radio, the station’s audience has grown +500% to date (Source: Nielsen Audio, PPM, NOV24 v SEP23, MoSu 6a-12m, P6+).

Michael DelGiorno“Michael DelGiorno is a perfect fit to lead our impressive weekday lineup featuring the biggest talent in talk radio,” said Kevin Adell, CEO. Adell Media. “In just over a year since launching our conservative talk format, we continue to see incredible audience gains and look forward to continued growth and success as we provide a leading source for news and information in our community.”  “I’m always singing, ‘Oh, how I wish again, I was back in Michigan!’ So, it’s a song come true for me,” said DelGiorno. “All joking aside, as a Flint native, I’m thrilled to be coming home to start the day off right on Detroit’s Superstation and just in time for my Lions’ first Super Bowl!

WFDF’s full programming lineup:

5:00 a.m. – 6:00 a.m.                   Fox News Rundown

6:00 a.m. – 9:00 a.m.                   Your Morning Show with Michael DelGiorno

9:00 a.m. – 12:00 p.m.                 The Glenn Beck Program

12:00 p.m. – 3:00 p.m.                 The Clay Travis & Buck Sexton Show

3:00 p.m. – 6:00 p.m.                   The Sean Hannity Show

6:00 p.m. – 9:00 p.m.                   The Jesse Kelly Show

9:00 p.m. – 10:00 p.m.                 Bill O’Reilly

10:00 p.m. – 1:00 a.m.                 Our American Stories

1:00 a.m. – 5:00 a.m.                   The Other Side of Midnight with Frank Morano

Industry Views

MONDAY MEMO: “Tomorrow’s Tech 2025”

By Holland Cooke
Consultant
imHello from fabulous Las Vegas, where the faded Tropicana is now a heap of rubble holding space for the Las Vegas Athletics stadium; and where SO much else here changes between visits. There is just too much do-re-mi at stake for this place not to continue to strive to surprise and satisfy, and keep ya comin’ back for more… which is also the ballgame for broadcasters and podcasters.

CES

What began 100 years ago as the Radio Manufacturers’ Association evolved into the Consumer Electronics Association, then morphed into the Consumer Technology Association. This week’s event is still called “CES,” but what’s happening here is less about electronics technology things than now we experience our lives.

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CES2025 began with its perennial research presentation, the deck you can see at https://www.ces.tech/techtrends2025. Even without yesterday’s live narration by CTA’s Brian Comiskey and Melissa Harrison, this information is a real whack-on-the-side-of-the-head.Compose, offer, and deliver your work accordingly, or suffer diminishing returns.

As I have in past years, I am offering TALKERS readers daily 60-second CES reports for air all this week. Simply download each report from HollandCooke.com the night before. No charge, no paperwork, no national spot.
Holland Cooke is a consultant working the intersection of broadcasting and the internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry Views

SABO SEZ: Doom Not Required

By Walter Sabo
A.K.A. Walter M Sterling, Host
Sterling Every Damn Night, WPHT, Philadelphia
Sterling On Sunday, TMN

Walter M. Sterling

As a consultant for about 25 years, I witnessed the full range of skill levels in the C-Suite. Bob McAllan of Press Broadcasting was at the top of the food chain because he had a consistent, passionate message: “We have to be number 1.”  He was an owner of million+ cumer New Jersey 101.5; WTKS FM, Orlando; and other envied stations. He had to be number 1. He never blinked. No participation trophies with Bob.

Shockingly many other GMs and CEOs do not mimic Bob’s war cry – number 1. Many, too many, executives responsible for AMs just gave up… as early as 1988. In 1988, I worked with a GM who was running a big station in a big city who constantly told me that his number 1 station would just have to die because it was on AM. Damn it, he would do everything to prove AM’s death was inevitable.

He was not alone. Over and over I have encountered owner/managers who refuse to invest or even pay attention to their full- market signal AM stations. (Even some FM managers when asked if they want to be number 1 have actually said to me, “I’m not sure.” Why come to work?)

If an AM station has listed cume, it can grow. Examples:

WSB AM, Atlanta was sinking from dominance to a mid-level performance. COX radio hired top consultant Greg Moceri in 1995 to improve WSB’s performance. Moceri and, the more recent arrival, PD/ND Ken Charles‘ focus and passion since then has brought WSB back to dominance. Dominance.

When John Catsimatidis bought WABC it was an almost dead, seriously abused station. It had a 1.7 share. John brought local shows, fun promotions, and pizza to the hallways. Recently WABC, under the guidance of John and Red Apple Media and WABC President Chad Lopez, has earned a 5.0 share. 5.0 in New York City.

• David Yadgaroff Audacy market president and Greg Stocker brand manager of WPHT-AM, Philadelphia air local live 80% of the day. When my show, “Sterling Every Damn Night” launched in May, the time period was 19th in total Adults. Today, with no promotion, politics or sports, it is # 1 Persons 25-54, #1 Men 25-54. # 1 Men 18-49. (Forgive the plug but I’m making a point…)

The shared ingredients of these turnarounds:

Passionate belief in the show.

Consistent delivery of entertainment

No political agenda.

Personal note: Very happy and slightly surprised about the ratings success in Philadelphia but I am puzzled why not one industry type has asked, “What do you talk about every damn night?”

Consultant Walter Sabo A.K.A. Walter M Sterling has a nightly show “Sterling Every Damn Night” heard on WPHT, Philadelphia 10:00 pm – 1:00 am. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs Sundays 10:00 pm – 1:00 am ET, and is now in its 10th year of success. He can be reached by email at waltermsterling@gmail.com or Sabowalter@gmail.com.

 

Industry Views

MONDAY MEMO: Could you be next?

By Holland Cooke
Consultant
im

Each day’s trade press reports how station managers are being saddled with entire regions. Key daypart talent in top 10 markets is being simulcast in other top 10 markets. In 2024, WCBS disappeared entirely. KGO is long-gone. Consolidation cutbacks have been brutal, and more are inevitable.

Accordingly, nine suggested New Year’s Resolutions, smart moves if you’re still working.

1. RESOLVE to build an email list. It’s yours. You control it.

2. RESOLVE to interact with your email list. If they gave you their address to begin with, that was only the beginning. They’re your tribe. Engage them and nurture ongoing relationships.

3. RESOLVE to become more curious about your own species. Eavesdrop on real people, in line at Wal-Mart and Dunkin’ and everywhere else. When you go to renew your driver’s license, look around the room. Then…

4. RESOLVE to focus your show outward. It’s not a show about you and your life. It’s about listeners and their lives. Choose issues and topics that will confront a listener today, right now. Your goal is making phones ring. When it’s caller-after-caller, you sound popular… and advertisers notice. Screen for callers that’ll prompt responses. You’re moderating a chat room, not standing on a soap box. People now favor interactive media. Talk radio survivors will be hosts who excel at two-way radio.

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5. RESOLVE to aircheck every show. Not just to keep your resume fresh, but as a self-teaching tool. Wait two weeks before listening, to hear your work with fresh ears.

6. RESOLVE to be the sales department’s MVP. NOBODY can sell your show like you can. Heck, you might ask for more (and get it) than reps would. But even if you don’t carry a list, make yourself available to go on calls. Your on-air pitch will be better-informed and more-effective than sounding like you’re reading-copy. And listen to the retailers you meet. They have a keen sense of their customers’ issues.

7. RESOLVE to create non-radio income streams. The skill set you have as an on-air host or programmer will advantage you in many other walks of life. And remember, if you’re on-air, you enter other local industries with another advantage, your name, “a brand.” And here’s some highly recommended reading, “Making A Living Without a Job,” by Barbara Winter, whom I’ve interviewed. Consider driving Uber, if only to chat-’em-up. You’ll crush Resolution #3 above.

8. RESOLVE to save more aggressively. “Save WHAT???” you ask. Simply saving-money-you-now-may-be-spending-unnecessarily can make a big difference. The loudest sucking sound you’ll hear is coming from that plastic in your wallet. Finance charges are calculated so that you’ll never pay off your card by making the minimum payment. Got a mortgage? Refinance. Brokers are competing for your business, and you could save a couple hundred a month. How often do you eat out?

9. RESOLVE to get it together. Whatever it is that you know you should do but haven’t. Quit smoking. Get more exercise. Cut down on carbohydrates and sugary crap. Drink more moderately. Get organized at home. As Dave Ramsey says, “Sell stuff!” Move-the-ball on that kinda stuff, and you’ll be readier for what happens next.

Reminder: As announced in last week’s column here, I am offering TALKERS readers daily 60-second reports from massive, mind-boggling CES2025, for air Monday 1/6 to Friday 1/10. Simply download each report from my web site the night before. No charge, no paperwork, no national spot. If you sell a local sponsorship, keep the money. For a sample report you can use to pitch, hit HollandCooke.com.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

 

 

Industry News

Neil Cavuto Exits FOX News

Neil Caputo

After 28 years on the job, FOX News (FOX News Network and FOX Business Network) host/commentator Neil Cavuto surprised his audience at the conclusion of his “Your World” show yesterday (12/19) by announcing that it would be his final show with the network. During his long run, the business news specialist – often on the receiving end of Donald Trump‘s ire – wore a number of hats at FOX and was known for his independence even when it meant taking on positions unpopular with the network’s base viewers. Cavuto closed the show with the following remarks, “This is it. The final segment, but today I also wanted to let you know this is my final show. I’m leaving FOX. I’ve been planning this day for some time, this just seemed like a good time. Now, some of you might be thinking, ‘well, Neil, it is about time!’ After all, I’ve been doing this for nearly three decades here. You know, there are people working with me now, who weren’t even born when I started at FOX — that’s how old I am. But I’m not leaving journalism, I’m just leaving here. But I’m forever grateful to my bosses here. They have been very good to me these many years and offered a very generous opportunity for me to stay years more.”  To view Cavuto’s full closing remarks from yesterday’s broadcast, please click HERE.

 

Industry Views

MONDAY MEMO: I’ll Be On Assignment For You at CES

By Holland Cooke
Consultant
im

If you work in radio, you are painfully aware that Artificial Intelligence is changing our lives. Ironically, AI will be the big story at the mega-event presented by what began 100 years ago as the Radio Manufacturers’ Association. Since then, it evolved into the Consumer Electronics Association, now the Consumer Technology Association. So – although next month’s extravaganza is still nicknamed “CES” — we are under strict instructions NOT to call it the “Consumer Electronics Show” anymore.

Yes, there will be acres and acres of gadgets in a Las Vegas Convention Center so sprawling that – if you want to get from one end to the other — Elon Musk will give you a free ride, underground. He has a hundred Teslas zipping through a tunnel his Boring Company is… boring. Picture a high-tech Batcave. Ultimately, they’re planning 93 stations across 68 miles of tunnel linking the Strip, downtown, and elsewhere. These cars have drivers… for now.

 

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Some 150,000 of us, from 155 countries, will be swarming in Sin City to celebrate the obsolescence of what was shiny-and-new last year, and to see new game-changers unveiled. Not just things. Think experiences, like Uber and Zoom and robust smartphone video, which 4G enabled. With 5G we got remote surgery, precision agriculture, and interactive live events. 6G? Stay tuned.

HERE’S THE COOL PART: So, as I have in past years, I am offering TALKERS readers daily 60-second CES reports for air Monday 1/6 to Friday 1/10. Simply download each report from my website the night before. No charge, no paperwork, no national spot. If you sell a local sponsorship, keep the money. For a sample report you can use to pitch, hit HollandCooke.com.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

 

Industry News

Suzanne Miller and New York Real Estate Saluted at Gala WABC Awards Party

By Robert Pearl

EXCLUSIVE TO TALKERS

Robert PearlNoted real estate industry figure and radio personality Suzanne Miller, the founder of Empire State Properties and host of “The Miller Report,” was honored last night (12/11) in a dazzling awards party featuring speakers, food, music, and dancing in the Manhattan offices and studios of WABC Radio. The event brought together New York media luminaries, and close friends of Miller for a night, in a packed room, celebrating not only her accomplishments but the resilience and vibrancy of the city she loves.

WABC Radio and Red Apple Media owner John Catsimatidis set a festive tone by introducing legendary entertainer (and multi-station NYC radio personality) Joe Piscopo. Piscopo delivered an unforgettable performance of Frank Sinatra classics, including “New York, New York,” igniting a chorus of guests singing along. “This is what makes New York the greatest city in the world!” exclaimed Catsimatidis, who shared the stage with WABC stars Rita Cosby, Sid Rosenberg, and Frank Morano, alongside his wife (and WABC co-owner), Margo Catsimatidis, and WABC/Red Apple Media president Chad Lopez.

Lopez lauded Miller’s career. “Suzanne has achieved over $5 million in sales and transactions, created 500 jobs, and played a pivotal role in rebuilding Battery Park after 9/11,” he remarked. “But if you ask Suzanne, she’ll tell you her greatest accomplishments are her two children. That humility is what makes her so special.”

Miller, visibly moved, expressed heartfelt gratitude to the audience. “A year and a half ago, I was at my kitchen table with my kids, dreaming about ‘The Miller Report,’” she shared. “Today, we’ve touched over 5.5 million people, discussing New York, real estate, and life itself. This city, these people, it’s what drives me.”

Cats Suzanne

Margo Catsimatidis (l), Suzanne Miller (c), and John Catsimatidis celebrate last night at gala WABC party.

She recounted her journey as a Brooklyn-born daughter of immigrants, whose parents arrived with just $30 after surviving immense hardships during World War II. Recounting her humble beginnings in Canarsie, she gave a shout out to another Canarsie kid, radio host and Guardian Angels founder, Curtis Sliwa, also in the room. Her mother’s investment in a Brooklyn property sparked Miller’s lifelong passion for real estate. “That’s when my love for New York began,” she said. “This city is tough, but its heart is unbreakable. Never bet against New York!”

Rita Cosby highlighted Miller’s impact on the city. “Suzanne, you’ve been a cornerstone of WABC and a vital part of New York’s growth,” Cosby praised. “You embody what makes this city thrive – vision, grit, and compassion.”

Sid Rosenberg delivered his assessment of the Big Apple: “Real estate is booming here in New York, but we’ve got to vote smart. It’s time to bring back our beautiful city and state to what they should be – but we need to have the right leadership,” he said in his signature New York style.

As the evening progressed, Miller’s humor and candor shone. She thanked her team, family, and key supporters, including Gary Brody, who helped brand “The Miller Report.” She also paid tribute to Margo Catsimatidis, calling her “the First Lady of New York” for her “elegance and influence.” As for the city’s future. “We’ve got work to do,” she said passionately. “But New York isn’t just going to survive – it’s going to thrive.”

The WABC Awards Party was a testament to the enduring spirit of New York City and the power of community. In the words of Chad Lopez, “Tonight, we honor Suzanne Miller not just for what she’s done, but for what she inspires us all to be.”

Robert Pearl is a Brooklyn-based journalist who writes about New York City media, politics, and culture.  He can be emailed at pearlknows@yahoo.com.  

 

 

 

Industry Views

Why Teasing Isn’t for Every Talk Show Host

By Russ Ray Rollins
Host of Monsters in the Morning
Real Radio 104.1 FM, Orlando

Russ RollinsAfter over three decades as a talk show host, I’ve come to appreciate one essential truth about this industry: there’s no one-size-fits-all formula for success. Program directors, executives, and consultants often believe their advice applies universally, but experience has taught me otherwise. The reality? Not every tip or trick works for every host—or every audience.

One of the most debated techniques in talk radio is the “tease”- that carefully crafted promise of what’s coming next. Let me be upfront: I stopped listening to other radio hosts years ago. Not because I don’t respect or enjoy their work, but because I found myself inadvertently borrowing their ideas. It’s a slippery slope when you admire the craft so deeply.

That said, a while back, I broke my own rule and tuned into a show that had an intriguing topic. They had me hooked – until the host abruptly went to break with, “Coming up next, a representative from the Central Florida Humane Society will be in to talk about the kitten population.” And just like that, I was out. I changed the station and never returned.

Here’s my hot take: I hate the art of the tease.

Over the years, I’ve had countless consultants and program directors insist, “Russ, you have to tease your next segment!” My response? “No, I don’t.” Here’s why:

A “Tease” Can Be a Turnoff

Sometimes the next segment, by title alone, doesn’t sound exciting—but we can make it fun. A dull-sounding topic doesn’t mean the content itself won’t surprise and engage listeners. Forcing a tease risks losing people before we even get the chance to surprise them.

• Radio is About Being in the Moment

What if I don’t know exactly what’s coming next? Talk radio thrives on spontaneity. Some of the best segments are born during the break—fresh, unfiltered, and relevant to what’s happening in real-time. Why box myself in with a tease that may no longer fit the moment?

• The Sponsored Segment Conundrum

Let’s be honest: not every segment is a home run. Sponsored content or sales-driven segments are part of the job, but they’re rarely the most engaging part of the show. A forced tease in these cases feels insincere, and listeners can tell.

The hosts I’ve always admired – legends like Ron & Ron, Jim Philips, and Howard Stern – didn’t rely on teases to keep me tuned in. I stayed with Ron & Ron out of loyalty. I listened to Jim Philips because I wanted to know what had him fired up that day. I followed Howard Stern because I couldn’t wait to hear the next crazy thing he’d say. None of them felt the need to force-feed a tease.

That’s not to say teases don’t work for some hosts. I’ve heard great teases that kept me glued to the dial. I’ve even used them myself when it made sense – but only when it felt authentic. The problem arises when consultants push the idea that a tease is mandatory in every break.

Talk radio is a deeply personal medium. It’s about connecting with your audience in a way that feels genuine. A great host knows their strengths and plays to them, even if it means breaking the so-called rules.

So, to my fellow talk show hosts: take the advice of consultants and program directors with a grain of salt. What works for one show might not work for you. And if you’re like me, don’t be afraid to ditch the tease. Sometimes, the best way to keep your audience engaged is to simply be yourself.

 

Russ Ray Rollins is the longtime host of the successful ensemble show, “Monsters in the Morning” heard on Real Radio 104.1 FM, Orlando.  He can be emailed at russrollins1@me.com.

 

 

Industry News

TALKERS News Notes

GraciesEarly Bird Deadline for the Milestone 50th Gracie Awards Approaching. The AWM Foundation invites all content creators to submit their exceptional work for the historic 50th Annual Gracie Awards. With the Early Bird Deadline approaching on December 12, 2024, now is the time to take advantage of discounted entry fees and secure your place in celebrating the best in media. As the Gracie Awards commemorate 50 years of recognizing excellence, it is more important than ever to honor the exceptional talent in front of and behind the camera and microphone across radio, podcasting, television, streaming, and online programs in news and entertainment. The Gracie Awards recognize contributions from journalists, actors, hosts, producers, showrunners, writers, directors, and other roles that bring impactful stories to life. Each entry directly supports the AWM Foundation, with the Gracies serving as the largest fundraiser of the year.  “This year’s milestone celebration reflects our continued commitment to honoring the talent that shapes the stories of our time,” said Becky Brooks, president of the AWM Foundation. “We encourage local media to participate and take advantage of the best rates and prepare to celebrate together in 2025.”  For a complete list of new and updated categories for 2025, pricing, and submission guidelines, please visit https://allwomeninmedia.org/gracies/call-for-entries/. Questions can be directed to gracies@allwomeninmedia.org.  The Gracie Awards is the largest fundraiser of the Alliance for Women in Media Foundation which advances women in media through educational programs and scholarships. The Gracie Awards honors exemplary programming and individual talent created by, for and about women. The Alliance for Women in Media Foundation has created partnerships and joint initiatives with the Emma Bowen Foundation, the National Association of Broadcasters (NAB), NCTA – The Cable and Telecommunications Association and other organizations that are philosophically aligned with the mission of the Foundation. For more information about The Alliance for Women in Media Foundation and the Gracie Awards please visit allwomeninmedia.org. For the latest news on the Gracies, follow The Gracies on Instagram, X, LinkedIn and Facebook.

Broadcasting Consultant Valerie Geller Drops Third Edition of Classic Book. Beyond Powerful Radio – The New Edition: An Audio Communicators Guide to the Digital World (Focal Press 2024).  Beyond Powerful RadioIn this newly updated edition, industry pros as well as aspirants will find a complete guide to becoming a successful communicator. Beyond Powerful Radio teaches time-tested techniques that work in any format – radio, TV, podcast, or digital. Learn how to get, keep, and grow audiences with powerful storytelling, and become a dynamic presenter. This book holds the tools needed to create winning content; tell compelling stories; build your brand; develop talent; produce a show; report the news; sell; and write commercials. Valerie GellerPractical tips and methods from over 50 top experts from across the world of media illuminate interviewing, managing talent, becoming an authentic personality, and getting started in the business. This fully revised edition features new sections on podcasting, social media, storytelling, artificial intelligence, and cross platform synergy.  Whether you’re a professional with years in the industry, an instructor with a class full of media hopefuls, or you are just starting out as a podcaster or radio host, this book will help you reach your goals. A full Instructor Manual is available with complete lesson plans for broadcast instructors.  For more info, please click HERE.

Industry News

CHRISTMAS 2025: The Music and Talk Connection – Licensing Opportunity  

Veteran radio broadcaster Chick Pallotta, a.k.a. Francis Chick Powers, is the creator, executive producer, and host of a long-running, syndicated radio series of individual programs collectively entitled, “The Inside Stories Behind The Christmas Songs.”  ChickThese critically-praised programs feature many legendary songwriters of fond memory who explain how their classic, holiday hits originated. Currently, there’s a total of 43 programs: 20 Short-Form programs (crafted as entertainment and informative holiday features where all the verses of a particular Christmas song are wrapped around the songwriter’s narrative), and 23 two-minute programs, suitable for the live and local talk and news/talk stations, providing a type of holiday feel to their regular programming. Additional programs are produced and released yearly. Since 2011, Pallotta has been producing and syndicating these one-of-a-kind holiday vignettes.  During that time, hundreds of stations throughout the U.S.A. and Canada in mostly small, medium-sized and suburban markets, have aired the series. Thus far, the series is being carried on stations having 14 different formats.

Soon-to-turn 78-years old in January, an item on Chick Pallotta’s Christmas wishlist, is to license his intellectual property of interviews with the Christmas songwriters to one of the major radio conglomerates to run during the 2025 Christmas Season. It would include all the elements of his original productions for that company to produce – the scripts, the interview segments, the song soundbites, the music beds, etc. – as it sees fit.  And that company’s own in-house, star radio personality would host the series, thus exposing all of this unique and original content to a new and wider listening audience, carried even on multiple-owned stations in the same city having different formats in the major markets. Pallotta’s only stipulation in a potential agreement would be to protect his current radio affiliates which have provided their loyal and steadfast support to him over the years.   For more info about these available programming elements please click HERE.

TheMusicalSoundReview.com 

Plus there’s more: Pallotta has established another platform for his intellectual property. He’s making on-screen video segments for use in a full, theatrical musical production. A live cast of singers is envisioned to perform a mix of both the traditional Christmas carols and secular holiday hits as well. The visuals are lead-ins, prior to the songs being sung. He’s currently looking for an investor. Just as iHeartRadio produces its “Jingle Ball” concert tour in Madison Square Garden and other select cities annually, Chick is hopeful that in Manhattan’s Theater District itself,  a similar, success story is achievable in a Broadway theater during the 2-month holiday season, running every year, as well.  For more info about the theatrical opportunity, please click HERE to watch three short video segments.  Chick Pallotta can be reached by phone at 718-375-1245.

 

 

 

Industry News

TALKERS News Notes

Pew Study:  Newsmax among Top U.S. News Brands.  Newsmax The ratings competition for eyeballs and eardrums between multi-platform news content providers has grown increasingly fierce as burgeoning interest in politics – especially during this remarkably heated 2024 election cycle – has driven huge audiences to information venues seeking the latest data and ideological affirmation. The correlation between MSNBC’s notable ratings declines after the “Morning Joe” visit to Mar-a-Lago illustrated the sensitivity of branding and audience expectations within this volatile arena.  So, what media outlets did Americans turn to for political news during the heated 2024 presidential election?  Pew Research did some digging to find out and Newsmax has earned bragging rights for being among the top U.S. news brands for Americans seeking political news. The Pew survey for September of 2024 asked close to 10,000 Americans: “What news source do you turn to most often for political news?”  The question was open ended — with Pew giving no possible responses as respondents gave their own answers.  The Pew Study found Newsmax ranked among the top news outlets and networks and tied with media giants X (formerly Twitter) and YouTube — as respondents’ go-to source for citizens seeking political news. Newsmax even ranked ahead of the Associated Press and local news, and was just one percentage point behind NBC, CBS, MSNBC, and The New York Times.  Major established news outlets FOX News, CNN, and ABC News led the pack. “Multiple studies continue to show Newsmax is a major news player, and we are continuing to rise,” Newsmax Inc. CEO Chris Ruddy tells TALKERS. “The credit belongs to our team here and our viewers who are tired of old media and want the quality journalism we’re providing.” The Pew study confirms a recent Reuters Institute study that found Newsmax was one of the top 12 U.S. news brands for Americans.  The Reuters study found 8% of Americans — about 25 million Americans — turn to Newsmax on cable TV for their news at least weekly.  Starting as a conservative website, Newsmax was launched as an entrepreneurial initiative in 1998 by then-independent journalist Ruddy and expanded to include a TV network in 2014 .  Today, Newsmax estimates it reaches more than 40 million Americans through its television channels, online websites, and social media. The company has raised over $100 million for its Preferred Share Offering in its pre-IPO plan and expects to close soon.

 

Bloomberg Audio Renews Multi-Year Deal With Audacy.  Product - TextRadio syndication firm, Key Networks and Bloomberg Audio, a leading provider of radio business news in the U.S., announce that Bloomberg Audio and Audacy have renewed their agreement to deliver Bloomberg Audio business and consumer news programming across the majority of Audacy’s 26 all-news and news talk stations. Audacy owns and operates many of the most influential news and news talk stations in America, including 92.3 FM and 1010 WINS in New York, News KNX-FM 97.1 and 1070 AM News Radio (KNX-AM/FM) in Los Angeles, WBBM Newsradio (WBBM-AM/WCFS-FM) in Chicago, and more. Audacy LogoBloomberg Audio has been Audacy’s primary business and consumer news provider for several years. Under the new multi-year agreement, Bloomberg Audio will continue to provide Audacy stations with access to its world-class radio news content, including live, customized reports, “Bloomberg Money Minutes,” and specialty features including: “Bloomberg Business of Sports,” “Bloomberg Business of Entertainment,” “Green Report,” “Small Business Report,” “Real Estate Report,” and more.  “We’re thrilled to extend our partnership with Bloomberg Radio, a trusted leader in business news, to continue delivering top-tier, timely financial and consumer content to our listeners,” said Jeff Sottolano, chief programming officer, Audacy. “This collaboration strengthens our commitment to providing unparalleled business news coverage across our all-news and news talk stations, ensuring our audiences have access to the insights and information they need.”

 

Rumble Will Host the Uncensored Fourth Season of “Surviving Barstool.” Surviving BarstoolRumble, the high-growth video platform and cloud services provider, announced that the much-anticipated fourth season of “Surviving Barstool” will move to Rumble, unedited and uncensored, beginning today (12/2). Rumble users and Barstool fans can subscribe to the Barstool Sports Rumble channel here and tune in to watch this season here. YouTube will only carry the censored version of “Surviving Barstool.” “Surviving Barstool” follows 24 of the biggest Barstool employees competing against each other for a $250,000 prize while trapped in the office. The final winner will be decided by the employees who were voted out along the way.

Industry Views

MONDAY MEMO: Leftovers

By Holland Cooke
Consultant

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Turkey gets a bum rap. The bird, not the country. We shouldn’t typecast it as a perennial entrée. Turkey is a lean protein packed with B vitamins and other essential nutrients. And it’s more budget-friendly than other meats, particularly this week, as supermarkets deep-discount frozen birds that’ll keep for a long time. But four days after Thanksgiving, you may feel turkey’d-out.

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As cable channels now rerun movies we eagerly re-watch this time of year, one FM station seems more special than the others. Listeners opt-into enchantment, and advertisers appreciate it, especially this year, as a late Thanksgiving truncates the traditional brick-N-mortar retail shopping season.

With broadcast radio now largely an in-car appliance, picture the listener pushing buttons, giving each just one second to earn Time Spent Listening amidst the hustle and holiday bustle. One button serves November 5 leftovers, about “them.” The other button is an appetizer for December 25, when – if only fleetingly – we’re all “us.”

Whichever button you are, try this: Hang a strip of jingle bells in the studio, or set-up a SFX hotkey. Give it a yank at some fixed position each half hour, possibly as you announce the present temperature at the end of the weather forecast. Not only is it cheery, it’ll demonstrate that – unlike robotic competition – you’re live-N-local.

Oh, and about that carcass in the fridge: One of my neighbors, a food blogger of some repute, recommends transforming it into yummy Turkey Tetrazzini. Google recipes.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

Kansas Association of Broadcasters Creates Customizable Trust Campaign for Kansas Stations

KABIn an age of rapid information and rising concerns about misinformation, the Kansas Association of Broadcasters (KAB) announces the launch of its statewide KAB Trust Campaign: “Rooted in Community, Committed to Truth.” This initiative highlights the critical role Kansas broadcasters play as trusted sources of news and information.  “Broadcasting is built on trust, accountability, and community connection,” KAB president Allison Mazzei tells TALKERS. “This campaign reminds Kansans of the unique value broadcasters provide – delivering accurate, timely, and trustworthy information in an era of misinformation.” To support this effort, KAB partnered with KMBC, Hearst, to produce customizable TV and radio spots, along with digital assets, available to Kansas stations at no cost. Stations are encouraged to customize and air the materials by December 1, 2024. The campaign directs audiences to learn more at https://kab.net/trust/. See ready-to-air TV spot here: https://vimeo.com/1024434772 KAB board director and KMBC president/GM Justin Antoniotti states, “We are proud to be a Kansas Broadcaster. Working with the KAB, we were thrilled to develop a campaign to highlight the role of broadcasters and how we differ from social media and cable outlets. We work every day to earn the trust of families by keeping them safe, informed, and entertained. This campaign reflects the commitment local broadcasters make to our communities.”

The Trust Campaign provides Kansas broadcasters with:

TV and Radio Spots: Customizable and ready-to-air ads emphasizing the reliability and commitment of local stations.

Digital Assets: Graphics for websites and social media platforms to engage audiences online.

No-Cost Resources: All materials are available at no cost to member stations, ensuring broad participation.

 

Industry News

USAGM CEO condemns Russia’s conviction of RFE/RL journalist Nika Novak

RFEYesterday (11/26), a Russian court in the Siberian city of Chita sentenced Radio Free Europe/Radio Liberty (RFE/RL) journalist Nika Novak to four years in prison. “The unjust conviction of RFE/RL journalist Nika Novak continues Russia’s cruel pattern of persecuting and silencing journalists simply for reporting the truth,” said USAGM CEO Amanda Bennett. “Nika has been wrongly detained by Russia for more than 11 months on bogus charges. It’s time for her to be released without delay and allowed to return to her family.”   “We condemn the unjust conviction and sentencing of RFE/RL journalist Nika Novak in Russia,” said RFE/RL President and CEO Stephen Capus. “These politically motivated charges are intended to silence individual reporters and cause a chilling effect. We call for Nika’s immediate release to her family.”  Novak was first detained by Russia on December 25, 2023. Sources close to the investigation told RFE/RL on November 26 that Novak was found guilty of “collaboration with a foreign organization on a confidential basis.”  Since 2022, Novak has collaborated with RFE/RL as a freelance correspondent for Siberia.Realities. She has been the head of the Gifted Center in Chita since 2021. Previously, Novak worked at ChitaMedia and served as editor-in-chief of the Zab.ru news website.  Learn more about Nika Novak’s case here.

Job Opportunity

Grab the Morning Mic at 92.5 FOX News/WFSX in Sunny Southwest Florida

WFSX-FM 92.5, Fort Myers-Naples, FL is seeking a “fiery, fun, and fearless morning host to join its team and lead a daily three-hour talk show that entertains, informs and “ruffles all the RIGHT feathers.” You’ll engage a massive, loyal audience in a place “where snowflakes are non-existent, and freedom is the law of the land.” What you’ll do: dominate the mic; stir things up; prep like a pro; live the life; and be the people’s champ. The position requires experience as a radio personality or talk host – all format backgrounds will be considered – as well as creativity and team spirit.  Southwest Florida isn’t just a location; it’s a lifestyle. Think beaches, boats, palm trees and a community that values free speech, MAGA views, and above all else – ENTERTAINING radio. Plus, you’ll join an independent, family-owned company that supports local broadcasters and content.  Send us your resume and an audio reel to Jeff Wolf at jeff@925foxnews.com that showcases why you’re ready to lead the charge on 92.5 FOX News.

Industry Views

Local “Ink-stained Wretch” is This Week’s Guest on Harrison Podcast

GMD and MHLegendary journalist and all-around local media hero in Western Massachusetts, G. Michael Dobbs, is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.”  Harrison states, “Western Mass is a special place I’ve called home for the past 40 years. Although I have had several simultaneous homes in different parts of the country during this stretch of time, the Springfield, Massachusetts area has played a very important role in my life.  And in this beautiful, ‘salt of the earth’ segment of America, my guest is well-known to just about all its civically, socially and politically active citizens. His half-century career has been a testimony to the power and importance of local media… which, as we all know, is rapidly becoming an endangered species.”  After decades of service, the recently retired executive editor of Reminder Publishing, continues his multi-faceted career in mass communications. Harrison comments, “I’m not sure he understands the meaning of the word retirement.” In his no-frills-down-to-the-basics career, Dobbs has worked as a newspaper reporter and editor, freelance writer, radio talk show host, college instructor and was the editor of two nationally distributed magazines about animation. He has written seven books to date and continues to write as well as appear as a host for Focus Springfield cable television. Harrison adds, “He has covered hundreds of school board and city council meetings; conducted thousands of interviews with local leaders; knows just about everything involved in how local government operates; and is an expert on cigars, brandy, old films, cartoons, comics, and even strippers.  He’s an amazing guy and a quintessential example of the tremendous importance of local, grassroots journalism in sustaining and preserving American freedom and democracy.”  The conversation with Dobbs started out with Harrison appearing as a guest on the media practitioner’s local podcast titled, “The Ink-stained Wretch with G. Michael Dobbs.” But, according to Harrison, “The conversation went deep into some very meaty material, so I decided to dip into it and extract some content for my own podcast.” To listen to the podcast in its entirety, please click here.

Industry News

TALKERS News Notes

Morning JoeNielsen Media Research: Morning Joe Ratings Plummet After Co-hosts Meet with Trump. Nielsen numbers indicate that the MSNBC “Morning Joe” show ratings suffered a significant drop on Tuesday (11/19) after co-hosts Joe Scarborough and Mika Brzezinski announced that they met with President-elect Donald Trump at Mar-a-Lago. “Morning Joe” delivered one of its lowest-rated programs of 2024 with just 680,000 viewers and 76,000 in the 25-54 demo on Tuesday. Tuesday was the show’s third lowest broadcast of 2024. Compared to the show’s 2024 average, Tuesday’s broadcast plummeted 38% with viewers and 37% in the 25-54 demo. And compared to Monday’s broadcast, the show was also down double digits seeing a 12% decline with both viewers and A25-54.

Harry HurleyWPG, Atlantic City Morning Legend Harry Hurley Makes Prestigious List. The InsiderNJ.com Annual New Jersey Power List 2024 has again placed longtime WPG, Atlantic City morning host Harry Hurley as one of the Garden State’s most politically influential citizens (11/20). It is always released on the Wednesday of the New Jersey League of Municipalities Conference. Hurley placed in the #48 position on this year’s list. Power lists are nothing new for Hurley who came in at #25 on the 2024 TALKERS “Heavy Hundred” list of the 100 Most Important Radio Talk Show Hosts in America. TALKERS publisher Michael Harrison says of Hurley, “If talk radio were boxing, Harry Hurley would be its ‘pound-for-pound’ champion.”

 

 

Jeff Katz and Kevin SorboHercules, Hercules! Yup that is Hollywood Legend Kevin Sorbo and WRVA, Richmond Afternoon Mainstay Jeff Katz. Actor Kevin Sorbo was in town to deliver a speech and he took the time to appear on the Jeff Katz Show. Katz presented Sorbo with a Julia Katz bracelet which is made by Emily Morrissey, a local artist with special needs, who sells her work at http://www.emilysbracelets.com  and then donates the profits to a variety of charities including The Friendship Circle of Virginia which benefits from the sale of each Julia Katz bracelet. Julia Katz is the adult daughter of Jeff Katz who has faced special needs challenges since birth and has been the inspiration for the radio star’s enormous humanitarian contributions over the years to money- and consciousness-raising in the Richmond market.

Industry News

New Cumulus Media / Westwood One AudioActive Blog Post: Edison Research’s Q3 2024 “Share of Ear” Reveals AM/FM Radio is the Dominant Ad-Supported Audio Platform Across All Demos

imFor the last 10 years, Edison Research’s quarterly “Share of Ear” study has been a highly respected examination of time spent with audio in America. Edison surveys 4,000 Americans annually to measure daily reach and time spent with all forms of audio. Each report is based on a four-quarter rolling average. The most recent Q3 2024 survey is comprised of Q4 2023, Q1 2024, Q2 2024, and Q3 2024. This week’s Cumulus Media | Westwood One Audio Active Group® blog is an analysis of the just released Q3 2024 data and focuses on what advertisers care most about – ad-supported audio.

Among major demographics, AM/FM radio is the dominant ad-supported audio platform. Podcasts have significant shares among younger age groups.

Among African Americans, AM/FM radio is particularly strong. Podcast shares are not as strong as the general market.

Among Hispanics, podcast shares are stunningly strong. Among 18-34 Hispanics, podcasts are now the number one ad-supported audio platform.

In the car, AM/FM is the “queen of the road” with an 86% share. Even among 18-34s, AM/FM radio has an 82% share of ad-supported audio.

13% of all AM/FM radio listening occurs via streaming, steady over the last three years. On the smart speaker, AM/FM radio dominates with a 50% share of ad-supported listening.

Sadly for advertisers, most of Spotify’s audience is unavailable to place advertising. While Spotify’s ad-free subscription audience soars, its ad-supported shares stagnate at a two share.

Streaming music audience growth comes at the expense of owned music rather than AM/FM radio.

Check out today’s blog post here.

To download the Cumulus Media | Westwood One Audio Active Group analysis report of Edison Research’s “Share of Ear,” click here.

Industry News

International Radio Exchange Program Offers New Perspectives on Media and Democracy

Andy GladdingBy Andy Gladding, Ed.D.
WMCA 570 / WNYM 970 Radio, New York
WRHU 88.7 FM, Hofstra University
Chief Engineer

Following the 2024 election cycle, there has been a flurry of conversation and speculation over the diminishing role linear media played in deciding the outcome of high-profile national races. With both the Trump and Harris teams choosing to heavily engage with social media influencers, digital media outlets and podcasters, campaign operatives have demonstrated that they are willing to shift their political ad spending into newer forms of broadcast messaging. This has called into question just how much influence and effectiveness legacy media has over audiences in the current media market.

However, not every country shares this perception. In 2020, WRHU Radio Hofstra University in New York formed an alliance with 89.5FM Bush Radio in Cape Town, South Africa. Bush Radio is the oldest community radio station in South Africa, having long been an established voice for the Cape Town area since the early 1990s. With programming in three languages and a highly diverse staff, the station is deeply ingrained in the fabric of the Cape Town media space. The parallel goals of WRHU and Bush Radio, specifically emphasis on local journalism, community programming and educational radio training, provided a strong foundation for the stations to build this joint venture. The purpose of this partnership was to explore the power and reach of community radio in each station’s respective broadcast area. Since the inception of this relationship, both stations have enjoyed a continuous flow and exchange of ideas, goals and programming, even co-producing a weekly show called “1World Radio,” which highlights news, talk and music content featured WRHU and Bush Radio.

Bush People at Radio HofstraBush Radio journalists Jasnine Roberts, Lydia Marwanqana, Renato Van Schalkwyk, and Adrian Louw tour the Salem Radio New York facilities with chief engineer Andy Gladding (pictured in rear) and assistant production manager Alex Garrett (pictured in front).

As part of this alliance, the stations were able to engage in a radio exchange program commencing just before the 2024 U.S. elections. With monies gained from a cultural grant, Bush Radio sent five radio journalists abroad to New York and Washington, DC to cover the national elections. The purpose of this trip was for the Bush Radio journalists to have the opportunity to see the American democratic process up close and later report their findings back to the Cape Town listening audience.

To continue to the entire special feature article, please click here.

Dr. Andrew Gladding is the chief engineer of the Salem Media stations in New York City – WMCA 570 / WNYM 970 – as well as WRHU 88.7 FM, Hofstra University, where he also serves as a lecturer on communications. He can be reached at 516-527-0764 or andyg@nycradio.com.

Industry Views

International Radio Exchange Program Offers New Perspectives on Media and Democracy

Andy GladdingBy Andy Gladding, Ed.D.
WMCA 570 / WNYM 970 Radio, NY
WRHU 88.7 FM, Hofstra University
Chief Engineer

Following the 2024 election cycle, there has been a flurry of conversation and speculation over the diminishing role linear media played in deciding the outcome of high-profile national races. With both the Trump and Harris teams choosing to heavily engage with social media influencers, digital media outlets and podcasters, campaign operatives have demonstrated that they are willing to shift their political ad spending into newer forms of broadcast messaging. This has called into question just how much influence and effectiveness legacy media has over audiences in the current media market.

However, not every country shares this perception. In 2020, WRHU Radio Hofstra University in New York formed an alliance with 89.5FM Bush Radio in Cape Town, South Africa. Bush Radio is the oldest community radio station in South Africa, having long been an established voice for the Cape Town area since the early 1990s. With programming in three languages and a highly diverse staff, the station is deeply ingrained in the fabric of the Cape Town media space. The parallel goals of WRHU and Bush Radio, specifically emphasis on local journalism, community programming and educational radio training, provided a strong foundation for the stations to build this joint venture. The purpose of this partnership was to explore the power and reach of community radio in each station’s respective broadcast area. Since the inception of this relationship, both stations have enjoyed a continuous flow and exchange of ideas, goals and programming, even co-producing a weekly show called “1World Radio,” which highlights news, talk and music content featured WRHU and Bush Radio.

Bush People at Radio Hofstra
Bush Radio journalists Jasnine Roberts, Lydia Marwanqana, Renato Van Schalkwyk, and Adrian Louw tour the Salem Radio New York facilities with chief engineer Andy Gladding (pictured in rear) and assistant production manager Alex Garrett (pictured in front).

As part of this alliance, the stations were able to engage in a radio exchange program commencing just before the 2024 U.S. elections. With monies gained from a cultural grant, Bush Radio sent five radio journalists abroad to New York and Washington, DC to cover the national elections. The purpose of this trip was for the Bush Radio journalists to have the opportunity to see the American democratic process up close and later report their findings back to the Cape Town listening audience.

During the New York leg of their journey, I had the pleasure of offering our colleagues from WRHU’s “sister station” an up close and personal look at some of the New York’s finest broadcast institutions. The Bush Radio journalists, using WRHU as their base of operations, had the chance to visit New York Public Radio, Salem Media of New York, Long Island News Radio and fellow NCE broadcasters at WHPC and WCWP. Bush Radio members had the opportunity to interview local politicians, interface with student journalists and even participate in some radio broadcasts, including AM970’s “The Arthur Aidala Power Hour” “The One Leg Up Podcast” with Alex Garrett and WRHU’s Hofstra’s Morning Wake Up Call.

At the beginning of their visit, the Bush Radio team had a number of pre-conceived notions about the American electoral process, national media and cultural ideals. They were all aware of the large impact that American media has had on the rest of the world, with most of their impressions of the USA generally rooted in older idioms of American pop culture, specifically things they had seen on MTV, NBC, ABC and other international network programming originating from the United States. They believed the American elections were similar to the south African cycle, with campaigns lasting only for a few months and a generally receptive population to the post-election outcomes.

However, after spending some time in New York City, Washington, D.C. and Long Island conducting interviews and analyzing news reporting during their visit, their perspective was much different. The Bush Radio journalists were amazed at the drastic differences in reporting they saw across different news outlets. They observed that different stations were geared to provide favorable reporting to targeted audiences, which was something they noted didn’t happen back in South Africa. They were also surprised at how divided and polarized Americans were, summing the experience to how people would choose sides as if they were rooting for a favorite football or soccer team. Finally, they noticed that while the national media seemed to be coalescing around Harris as their preferred candidate, the polling was pointing towards a Trump victory. The stark differences between the bias of the media verses the national momentum was also surprising to them.

According to the Bush Radio journalists, they felt that linear network and community broadcasting carried a much larger influence back home than it did in the United States. They believed that this was partially because much of their domestic population does not have access to broadband internet, which meant that many still relied on terrestrial broadcasting to receive their information. However, they also observed that many people they spoke to had developed a distrust of the media. The South African journalists believed that much of this sentiment stemmed from apparent media bias, since the national reporting didn’t seem to accurately reflect the polling trends. They also pointed out that due to the wide array of media outlets and digital content providers that were available to the public, there seemed to be a dilution of credibility across all media sources, as the sheer volume of stories made it difficult for people to fact check all of the decentralized information.

However, the Bush journalists also observed that many Americans held the First Amendment in high regard. Freedom of speech and expression is a relatively young concept in post-apartheid South Africa. The journalists were amazed at the confidence and accessibility Americans presented when it came to sharing personal opinions or thoughts. This, according to the Bush Radio journalists, was not a widely accepted practice back home.

Many of the journalists were also amazed at the willingness of different groups to cross “traditional cultural lines” to vote for candidates that were from different ethnic backgrounds. They noted that back home, voters from specific racial backgrounds would generally align with candidates that were of a similar race. According to the journalists, this demonstrated that the idea of being “American” alongside the marketing of a candidate was a unique force that could work against ingrained or learned racial stereotypes and biases.

Despite the contentious nature of the elections and the high level of emotion generated by the outcome, the Bush Radio folks believed that the American democratic process was indeed intact and that their role as community radio journalists was now more important than ever. They noted that if they could be the “standard-bearers” of the news and produce reliable and credible content, it would draw greater listenership to their linear programming. According to the journalists, credibility was the most important element a radio station could have, especially as people around the world look for new ways to consume information. They acknowledged the fact that regardless of our cultural differences, they saw a similar passion for broadcasting and community service among their radio counterparts in New York, especially after interfacing with the students at WRHU. They also learned a very valuable lesson during their visit, specifically that New York pizza has the power to bring opposing groups together, as it was their observation this celebrated cuisine seemed to be served at every management meeting that required uncomfortable discussions or decision making. As one of the Bush journalists exclaimed after enjoying his first slice, “this pizza could solve all of the world’s problems.”

As a continuation of the WRHU-Bush Radio partnership, members of WRHU have been invited to travel to Cape Town in February and participate in the reporting on the results of the South African elections. Based on the feedback from the South African journalists, I am confident that this experience will be just as rewarding and exciting as it was for the Bush Radio participants.

1World Radio airs every Tuesday between 4:00 pm and 5:00 pm on WRHU, Radio Hofstra University.

Dr. Andrew Gladding is the chief engineer of the Salem Media stations in New York City – WMCA 570 / WNYM 970 – as well as WRHU 88.7 FM, Hofstra University, where he also serves as a lecturer on communications.  He can be reached at 516-527-0764 or andyg@nycradio.com.

 

 

Industry Views

MONDAY MEMO: Phone-it-in

By Holland Cooke
Consultant

im

Pick a market, any market, in which one local TV station’s newscasts crush the competition. Experience that station’s – and its competitors’ – smartphone apps. You will find the winner’s app more helpful and user-friendly that competitors’ apps.

Nine-in-ten Americans own a smartphone, up from 35% in Pew Research Center’s first such survey in 2011.

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So, although not mathematically in-tab to ratings, online content contributes to on-air numbers. Local TV’s linear broadcast product earns your trust, and the station empowers you with on-demand convenience. It won’t confine its use case to living room consumption, and radio shouldn’t settle for in-car + listen-at-work.

Chunks

That TV station likely live-streams its local newscast, just as radio station apps play what’s sent to the transmitter. And in my experience, radio station apps that autoplay when launched get more traffic than apps that ask you to click more than once to listen live. No need to explain portability to Baby Boomers who are lifelong AM/FM listeners, and whose first radio fit in the pocket (and whose annual USA retail spend is a demographically disproportionate $548.1 billion). And anyone younger already lives on a smartphone.

TV has a head start fitting its work into the phone, because 6:00 and 11:00 pm newscasts are already stacks-of-stories, easily repurposed online as short, searchable, single-topic videos. But too often, a news/talk radio station’s on-demand content is merely hourlong airchecks, not the moment within that hour that somehow enables listeners. Got “three ways to avoid [dilemma]” or “…to save big on___?” If you isolate those clips for easy access on apps, use your air to say it’s there, and link that mp3 to your social media, it gets shared, and you earn more Time Spent Listening.

Another opportunity to make the audience the show.

Recently, one of the stations I monitor had a technical glitch with its text system. Normally, listeners can use that same call-in number to text OR send a voice text. But for several days, the text function malfunctioned, so hosts explained that listeners could leave voice messages, and what they got was GOLD.

“Use the QR code on your screen…”

Another TV advantage. Radio doesn’t have a screen, but should put its QR code everywhere it can. Link it to your app install.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry Views

Jim Bohannon Tribute Podcast Posted on TALKERS MEDIA YouTube Channel

November 12 marked the second anniversary of the passing of legendary Westwood One syndicated radio talk show host Jim Bohannon who, after waging a brave battle, succumbed to esophageal cancer in 2022. Bohannon’s stellar career in radio covered a span of almost 63 continuous years during which he was honored with just about every award the industry has to offer including induction in the Radio Hall of Fame, the NAB Broadcasting Hall of Fame, and the Missouri Broadcasters Hall of Fame. He is a recipient of the Radio Television Digital News Foundation’s Lifetime Achievement Award as well as the TALKERS Lifetime Achievement Award (which has subsequently been renamed in his honor). TALKERS publisher Michael Harrison conducted the final interview ever recorded with Jim Bohannon one month before the talk show giant’s passing. In it, the two friends and broadcasting industry colleagues engaged in a heartfelt, remarkably candid conversation about life and death, in addition to sharing observations about the changing state of radio. Reflecting on that interview, Harrison states, “For all his accomplishments on and off the air, what I remember most about Jim was the sheer bravery and good-natured wisdom that he publicly displayed during the final months, weeks, and days leading up to his death in 2022. We capture that intimacy and spirit in this interview.” Harrison adds, “Jim Bohannon’s life and work embodied the absolute best aspects of talk radio’s modern era.”  In recognition of the second anniversary of Jim Bohannon’s passing, this new podcast episode honoring the great radio star consists largely of that final interview along with a general remembrance of his outstanding career and legacy.  It has now been posted on the new TALKERS MEDIA YouTube channel.  To listen to it, please click here.

Industry News

Beasley Media Group Celebrates Veterans Throughout the Month of November

Today is Veterans Day 2024 (11/11) – an extremely important date on the news/talk media calendar.

Saluting Vets

In honor of Veterans Day and to support the veteran community, Beasley Media Group is dedicating the entire month of November to shining a spotlight on the important services available for veterans and their families. Through its Beasley Best Community of Caring initiative, the company will air public service announcements, conduct interviews with veteran organizations, and share stories across its 57 radio stations to raise awareness about resources and services for those who have served.

Beasley Media Group has partnered with organizations such as the Cohen Veterans Network and Home Base Veteran and Family Care to help provide critical information and support. These organizations provide a variety of services ranging from mental health support and family care to employment resources for veterans and their families.

In the Fort Myers market, special public service announcements will air across all five Beasley radio properties throughout Veterans Day, highlighting the valuable programs and services offered by Home Base Florida.

“We would like to thank our valued veterans for their outstanding service and show support to them and their families,” said Beasley Media Group chief communications officer, Heidi Raphael.

Throughout the initiative, Beasley Media Group will encourage listeners to learn more about the services offered by these organizations and to support veterans not just during the month of November, but year-round.

Industry Views

MONDAY MEMO: Optimize Your Brain

By Holland Cooke
Consultant

imDo you wish you could get in just one more hour of focused work… but your brain won’t cooperate? You’re not alone.

21st century productivity – especially for those of us in talk media where the action never stops – demands that we work against the way we’re wired. “For the brain to produce work of quality,” physician and neuroscience researcher Dr. Mithu Storoni says, “it needs to work in its own way.”

She observes how we’re expected to solve problems as though we’re feeding an industrial-era conveyor belt. But ideas can’t be manufactured in assembly-line fashion. Her solution? Rather than imposing the rhythms of work on our brains, we should impose the rhythm of our brains on our work.

im

Simple tips from her book, Hyperefficient: Optimize Your Brain to Transform the Way You Work:

Keep shifting gears. Our brains function like a car’s engine, different gears for different mental challenges. We’re better-off doing short bursts of intense work followed by longer periods of light work.

• Take a walk. Have you noticed that you have some of your best ideas when you do? Sitting upright in an office chair staring at a computer doesn’t let the mind wander.

Coffee is a friend. Storoni finds “no evidence that caffeine ingestion upon waking is somehow responsible for an afternoon ‘crash’ — or that delaying consumption would somehow prevent this if it did occur.”

Tech can be a foe. Screens are making us jittery. The quantity of information they deliver can hinder the quality of our ideas. Did you ever read an email… see red… then fire-off an ill-advised reply? And social media “has this power to distort space and time,” causing us to feel “that something we are seeing is happening now and near to us. The problem is if this event is taking place halfway around the world, you cannot do anything to make the situation better.”

Practice paying attention. “It takes some effort to focus. If I were to say, ‘Focus on that spot on the blank wall’, you’d need to work at it,” Storoni says. “Now information is cheap and attention is expensive, so everything is competing to grab our attention.”

Never ignore mental fatigue. If you do more than four hours of “mental heavy lifting” every day, Storoni says the mind can’t recover even after a night’s rest, and fatigue drags into the next day.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

Erick Erickson Partners with KRMG on Listener Event

Erikson
Yesterday afternoon (11/7) syndicated talk show host Erick Erickson partnered with 102.3 KRMG  (KRMG-FM) for a listener event in Tulsa, OK. The casual and intimate meet and greet experience was held at the We Street Ice Center and was open to KRMG listeners and Erickson fans. Leading up to the event, listeners had an opportunity to submit questions for Erickson to address during the event.  He touched on some of the questions before taking pictures and interacting with listeners. “This was a great opportunity to get to Oklahoma.  Working with all my affiliates to be present and local with them is a core part of how I do radio,” Erickson tells TALKERS.  “KRMG turned out a giant crowd and, just after this election outcome, it made for a great time.”  The KRMG Erick Erickson Experience brought in about 300 people.  “The turnout at an event like this shows the influence Erick Erickson has in our market and we are thrilled to be able to offer this one-of-a-kind experience to our listeners,” says Levi May, KRMG director of branding and programming.  Erickson broadcasts on KRMG weekdays 11:00 am – 2:00 pm. Learn more at krmg.com.

Industry News

Yesterday’s (11/6) Top News/Talk Media Stories

ELECTION POST MORTEM:  “Monday Morning Quarterback” analysis of the presidential election was dominant on the top talk media stories list yesterday (11/7) as the dust slowly settles on an industry that just ran a marathon.  Other top issues of discussion emanating from that included abortion rights, the economy, media bias, war and rising tensions in the Middle East and Central Europe, and the ever-present migrant/border crisis according to ongoing TALKERS research.