Ed Herman Joins Big Toe Media, LLC as Partner in Ownership of KLIS Radio, St. Louis
St. Louis-based Big Toe Media, LLC, the recently launched media company behind The Lou Information Station (KLIS 590 AM), has announced that Ed Herman, managing partner of Brown & Crouppen Law Firm, has officially joined the company as a partner (8/12). The company tells TALKERS that Herman, a prominent voice in the St. Louis legal and media communities, brings with him a wealth of experience in brand development, audience engagement, and community impact. Herman’s investment in Big Toe Media signals a bold step forward in the company’s mission to reshape local talk radio and digital content. “Ed has been part of building one of the most recognizable brands in St. Louis through innovation and an unwavering focus on connecting with people,” says Dave Greene, cofounder of Big Toe Media. “His belief in our vision—and his decision to invest in it—gives us the momentum and credibility to take KLIS to the next level.” KLIS 590 AM, now branded as The Lou Information Station, is being reimagined as a locally driven platform for talk radio, live video streaming, podcasts, and real-time digital engagement. Programming focuses on the people and stories that matter most to the St. Louis region. “I’ve always believed in using media to empower and inform,” says Herman. “While I’ll continue serving as managing partner at Brown & Crouppen, joining Big Toe Media gives me the chance to be part of something that’s not just entertaining – but truly meaningful. This is local media done right.” With Herman on board, Big Toe Media plans to continue expanding original programming, investing in local talent, and creating new advertising and sponsorship opportunities that serve both listeners and the region’s business community.
Imagine SiriusXM acquires the complete Howard Stern archive – every show, interview, and on-air moment. Months later, it debuts “Howard Stern: The AI Sessions,” a series of new segments created with artificial intelligence trained on that archive. The programming is labeled AI-generated, yet the voice, timing, and style sound like Stern himself.
Awards. The winners will be presented on October 21 at The Edison Ballroom, the evening before NAB Show New York. Finalists for Legendary Station of the Year include news/talk WABC, New York. Finalists for News/Talk Station of the Year are: KFI-AM, Los Angeles; WABC-AM, New York; WBAL-AM, Baltimore; WBBM-AM, Chicago; and WENG-AM, Englewood, Florida. 
a partnership between NewsTalkSTL and Newsmax. NewsTalkSTL says this will be Chris Arps’s second visit to Israel in the past month. His previous trip, which took place during Iranian airstrikes, was a sightseeing tour. This time, he returns as part of a diplomatic delegation organized by Newsmax in coordination with the Israeli government. Tim Jones says, “Traveling to Israel, especially during this consequential time, will be a life changing trip. Experiencing the Holy Land, visiting with top Israeli officials, all while literally walking in the footsteps of Jesus, will be an incredible experience for all of us in NewsTalkSTL nation.” NewsTalkSTL president of programming Jeff Allen says, “It should be an incredible week of content from Tim and Chris. They won’t just be sharing their impressions; they’ll have stories you can only get by being there on the ground.”
Stevens anchored weekday mornings on SportsGrid. VSiN EVP Steve Cohen says, “Ben is a terrific addition to the most trusted brand in sports betting information at a time when sports fans across the country look to us for information that helps them make informed college football wagering decisions. A seasoned on-air sports betting talent that can speak across all major sports, ‘Big 10 Ben’ has deep expertise in college football that our viewers and listeners will enjoy.”
place. This new data fusion will integrate the industry-leading Edison Podcast Metrics into Nielsen’s widely used media planning tool, Nielsen Media Impact 
(NMI).” Nielsen adds, “As podcast listenership continues to grow, it is critical for advertisers to have sophisticated tools and data to effectively plan, measure and optimize their audio investments. Nielsen Podcast Fusion in NMI will provide an even more holistic view of media planning and help users uncover valuable insights and demonstrate the effectiveness of their campaigns. NMI users will also be able to optimize media plans by specific podcast networks and genres, as well as top podcast programs.” NPR and Ocean Media are among the charter subscribers at launch.
change; it’s the launch of a dynamic new digital platform delivering hard-hitting conservative news, thought provoking opinions, and exclusive investigative reports headlined by Jason Rantz. ‘Seattle Red’ will be the definitive home for conservative content, expanding our reach, sharpening our brand, and doubling down on our mission to challenge the status quo.” It adds, “At the heart of ‘Seattle Red’ is Jason Rantz, whose live and local content brings a distinctly Seattle perspective to issues that matter most.” KTTH program director Jason Antebi says, “Our new identity as Seattle Red introduces a thriving community and home for conservatives in the Pacific Northwest. We’re building a media platform that amplifies bold voices, breaks real news, and isn’t afraid to challenge the narrative.”
detective story. It takes someone who is an exceptional journalist with seasoned and sharp instincts like Geoff to follow the plot. I’m excited to see how he continues to build on the legacy that Craig Dellimore left behind and how his presence strengthens our multi-platform political coverage to better serve our Chicago area listeners.” Buchholz comments, “Chicago and Illinois are entering a critical era, and it’s more important than ever that our audience understands how the actions at City Hall, in Springfield and Washington affect their lives. I’m so grateful for our listeners’ trust, and I’m looking forward to being our station’s politics-to-English translator and excited to get to work.”
advertising opportunities for brand partners, packaging assets across each portfolio to create unique and exclusive multi-platform solutions. Westwood One will also distribute audio and video content on Rumble’s video platform. Westwood One president and Cumulus EVP corporate strategy and development Collin Jones says, “This partnership represents a powerful alignment between two media innovators. By combining our premium podcast inventory with Rumble’s dynamic creator ecosystem, we’re creating a new frontier for host-read advertising that delivers authenticity, scale, and brand safety.” Rumble CEO Chris Pavloski, adds, “We’re excited to partner with Cumulus Media and Westwood One to bring advertisers closer to the creators and audiences they care about. This collaboration allows us to create new monetization opportunities for our creators while offering brands a trusted and effective way to connect with engaged communities.”
You did everything right – or so you thought. You used a short clip, added commentary, or reshared something everyone else was already posting. Then one day, a notice shows up in your inbox. A takedown. A demand. A legal-sounding, nasty-toned email claiming copyright infringement, and asking for payment.
exploring the audio strategies behind real business success to provide behind-the-scenes insights, creative inspiration, and tips from brands that are scaling with sound. Topics being addressed include: 1) What makes audio such an effective channel for performance and brand-building. 2) How local advertisers are using radio to stand out and win more wallet share. 3) Why podcast hosts have become some of the most trusted voices in advertising. And 4) Lessons learned: real-world advice from brands turning listeners into loyal customers. 
“Hi, there, everyone – Greg Papa here, host of KNBR The Sports Leader’s “Papa & Silver” and voice of the San Francisco 49ers. I want to share some personal news with Bay Area sports fans and my friends and colleagues. I have been diagnosed with cancer and am currently undergoing treatment. As I fully focus on my treatment and work toward a full recovery, I’m stepping away from my broadcasts but look forward to returning soon. In the meantime, I am handing The Sports Leader broadcast ball to my co-host and friend Greg Silver, and I know he and his guest co-hosts will keep our listeners entertained and informed – and I’ll be among them; I’ll be listening! Thanks to everyone for your prayers and good wishes as I begin this fight. Go Niners!!” Photo: KNBR The Sports Leader
podcast consumption in the past week was through video.) The top five podcasts didn’t change from Q1 data. They are: “The Joe Rogan Experience,” “Crime Junkie,” “The Daily,” “Call Her Daddy,” and “This Past Weekend w/Theo Von.” Some talk radio-related podcasts of note include: NPR’s “Up First” at #22; The Daily Wire’s “Ben Shapiro Show”; Ramsey Network’s “The Ramsey Show” at #29; and Charlie Kirk’s “The Charlie Kirk Show” at #49. 
She brings to the microphone more than two decades of experience in communications and marketing across both commercial and political sectors, with commentary featured on FOX News Channel and Univision, as well as published opinion pieces in The Baltimore Sun. She grew up attending Maryland schools while her father served as an Army officer and returned home after graduating from the University of South Florida.” Aviles comments, “As WBAL celebrates its 100th year on the air, I’m incredibly honored to join this legacy of broadcasting and to bring my voice to Maryland’s afternoon drive. This show will be about real conversations – local, national, cultural – I’m excited to connect with listeners every day.”
Musers” – starring George Dunham, Craig Miller, and Gordon Keith – is joining the Cumulus Podcast Network. Calling it a natural extension of the daily radio program, Cumulus says “The Musers: The Podcast” will deliver exclusive podcast-only segments that fans won’t hear anywhere else. A new episode drops each Wednesday.
Reviewing radio’s challenges:
of Atlanta. And raised an event record of more than $2.1 million. WSB director of operations Ken Charles says, “95.5 WSB has the most generous listeners in the country, without them this is not possible. I am blessed to work with the most passionate, dedicated and hardworking team in the business. I couldn’t be prouder of what we achieved over these incredible and inspirational 38 hours.”
media users, and linear TV viewers. Ad-supported audio listeners are more likely to be Amazon Prime members, spend more, and were more aware of Amazon Prime Day 2025; 2) Ad-supported audio (AM/FM radio, music streaming, and podcasts) are ideal media platforms for retailers and e-commerce brands: Heavy audio listeners are more likely to shop online. Heavy AM/FM radio and podcast listeners spend more online than TV viewers; 3) AM/FM radio makes your TV better – “20 gets you 50”: A 20% shift of a TV media budget to AM/FM radio generates a +50% increase in campaign reach. Nielsen Media Impact campaign optimizations reveal shifting media weight to AM/FM radio generates significantly more reach, especially among younger 18-49 demographics. AM/FM radio does an extraordinary job in increasing campaign reach among light TV viewers who will not see retailer TV ads; and 4) Audio holiday AM/FM radio campaigns work: Consumers exposed to an Amazon holiday AM/FM radio campaign have higher brand equity (awareness, ad recall, prior purchase, and purchase intent). Nielsen sales effect studies reveal AM/FM radio campaigns for retailers generate significant return on advertising spend: $15 dollars of incremental sales for every dollar of AM/FM radio advertising. 
streams) make up 34% of the daily audio time of U.S. consumers ages 13+. Looking at what makes up the other 66% of daily audio time it’s interesting to note that media platforms that didn’t exist (or were very new) 20 years ago make up a combined 54% of daily audio time. Those media platforms are streaming music (23%), YouTube (14%), podcasts (10%), and SiriusXM (7%). 
station ownership. NAB president and CEO Curtis LeGeyt issued a statement expressing his pleasure with that move but said he’s disappointed the Court didn’t do the same for radio. LeGeyt says, “At the same time, we are disappointed that the court stopped short of addressing the decades-old radio ownership restrictions that defy economic reality and weaken broadcasters’ ability to compete, invest in local journalism and serve their communities. Fortunately, FCC Chairman Brendan Carr has long been a champion for empowering local stations, and we look forward to working with this FCC to modernize its local radio ownership rules and ensure local broadcasters can thrive in the communities they serve across the nation.”
Mark Walters
iHeartMedia Norfolk announced today (7/25) the debut of BIN 92.1 FM, Norfolk’s Black Information Network, effective immediately. The Black Information Network has transitioned from 105.3 FM (WNOH) to its new home at 92.1 FM (WHBT), where it will continue delivering what is described as “nonstop, reliable news coverage shaped by the Black community.” According to iHeartMedia Norfolk market president, Denene Moore, “Listeners can count on the same high-quality journalism, in-depth reporting, and culturally relevant storytelling—now on 92.1 FM and available on the iHeartRadio app.” Moore continues, “BIN has become a vital voice in communities across the country, and we’re proud to continue that trusted news and perspective here in Norfolk. This move ensures that our listeners have access to the stories that matter most, told through a lens that reflects their experiences and voices.”
local communities and civic issues.” According to a press statement, Bolling will assist in guiding Re:Public’s strategic communications, serve as voice of the platform in national and regional media, and assist with outreach as Re:Public expands throughout the United States. Bolling says, “Re:Public is an innovative new platform that returns the voice of ordinary Americans to the center of our public life. Local news has been dominated by goliath corporations for too long. Re:Public empowers people with the ability to report what is important in their own neighborhoods — unfiltered, uncensored, and held accountable.”
newsprint tabloid, TALKERS proclaimed that “talk radio” was, indeed, an “industry within an industry” and worthy of its own, unique full-service trade publication. Founded by pioneering radio broadcaster (KMET, WNEW-FM, WLIR-FM, WCBS-FM, WPIX, KPRI, CBS, Westwood One, RKO) Michael Harrison, who also brought his experience with publications including Radio & Records, Goodphone Weekly, and Billboard to the table, the independent journal went on to produce annual conferences, numerous radio shows, and contribute to the ongoing success and influence of a variety of spoken word formats and talk media offshoots.
Conventional industry wisdom: “If our morning star leaves, we’re dead. How could we replace them?”