When Your Voice Becomes the Product
By Matthew B. Harrison
TALKERS, VP/Associate Publisher
Harrison Legal Group, Senior Partner
Goodphone Communications, Executive Producer
For years, Harrison Legal Group has informed media creators about the legal risks of using copyrighted clips, songs, images, and broadcasts without permission. The issue became central enough to inspire my book, Playing the Clip: The Definitive Digital Media Creator’s Guide to Fair Use (TALKERS Books, 2026). The premise was straightforward: modern media runs on borrowed material, but borrowing comes with legal exposure.
Now the fight is shifting toward something more personal.
The voice itself.
Not the recording. Not necessarily the script. The identity embedded in the sound.
That distinction is becoming increasingly important as AI voice systems improve to the point where listeners can recognize a performer even when the company insists it used a “different actor” or synthetic generation. The Scarlett Johansson dispute with OpenAI may become the defining example. Johansson alleged that OpenAI created a voice assistant that sounded “eerily similar” to her after she declined the company’s request to license her actual voice. OpenAI denied intentionally imitating her and stated the voice belonged to another actress but still paused what they branded the “Sky” voice after backlash intensified.
The case matters because it exposes a legal gray area many creators misunderstand.
A voice is generally not protected by copyright law in the same way a song recording is. But a recognizable voice may still trigger claims involving the right of publicity, false endorsement, unfair competition, or misappropriation of identity. In other words, the legal risk is often not “you copied audio.” The risk is “you exploited identity.”
That distinction matters for broadcasters, podcasters, advertisers, and AI companies experimenting with synthetic hosts, cloned announcers, or celebrity-style narration.
If listeners reasonably believe a celebrity endorsed, participated in, or authorized the content, the legal exposure changes dramatically.
Read more….
Another recent example involves Dua Lipa and Samsung. According to reports, Lipa alleges Samsung used her image on television packaging without authorization, creating the impression she endorsed the product. Samsung reportedly claims the image came from a third-party provider that assured the company all rights were cleared.
That defense may sound familiar to media professionals.
“We got it from somebody else.”
Legally, that is often not enough.
A broadcaster cannot avoid defamation liability merely because a guest made the statement. A publisher cannot automatically avoid infringement exposure because a freelancer supplied the material. And a company may not avoid publicity-rights claims simply because a vendor promised the paperwork existed.
The underlying legal theme is the same: delegation is not immunity.
The AI layer complicates things further because modern systems do not necessarily reproduce exact copies. Instead, they generate approximations that may still evoke a specific person strongly enough to create marketplace confusion.
Courts have dealt with similar issues before. Bette Midler and Tom Waits both successfully sued over soundalike performances used in advertising after declining to participate themselves. The principle is not new. AI simply makes imitation faster, cheaper, and easier to distribute.
That should concern media creators who assume these disputes only affect billion-dollar tech companies.
They do not.
A local station, podcast producer, YouTube creator, or advertiser can now generate celebrity-adjacent voices in seconds. The barrier to entry collapsed. The liability did not.
The safest question is no longer merely “Do we own the audio?”
It is: “Whose identity does this remind people of?”
That answer may determine whether the next lawsuit is really about technology at all.
Or simply old-fashioned commercial exploitation wearing futuristic clothing.
Get your copy of “Play the Clip: The Definitive Digital Media Creator’s Guide to Fair Use” by filling out the request form at HarrisonMediaLaw.com.
Matthew B. Harrison is a media and intellectual property attorney who advises radio hosts, content creators, and creative entrepreneurs. He has written extensively on fair use, AI law, and the future of digital rights. Reach him at Matthew@HarrisonLegalGroup.com or read more at TALKERS.com.
broadcasting is at its best when it informs, connects and serves the community. Our goal is to provide timely, relevant information that keeps the Spokane-Coeur d’Alene metropolitan area well informed, whether it’s breaking news, traffic slowdowns, severe weather or the stories shaping our region each day.” Nelson adds, “After more than 25 years in Spokane broadcasting, I’ve seen how important live and local news is when people need it most. News Radio KBNW is built to be present at the start and end of every weekday, delivering reliable information people can depend on, along with engaging and entertaining talk programs the rest of the broadcast day.” The two say the news staff will consist of Steve Wilke, Joe Paisley, Erich Ebel and Scott Carlon. Talk programs will include: Dave Ramsey, Mike Gallagaher, Lars Larson, and Armstrong & Getty. 
Jason Reddick’s The Complete Guide to AI Side Hustles is aimed at beginners trying to build passive income. But read it through a broadcaster’s lens and it suggests a blueprint for how radio talent and podcasters can leverage AI to expand their influence, diversify revenue, and stay indispensable in a media economy that rewards relevance and speed.
listeners and spark meaningful conversations around mental well-being. Throughout the month, Beasley stations nationwide will deliver on-air PSAs, share informative and relatable online stories, and extend supportive messaging through Quu dashboard displays. Beasley chief communications officer Heidi Raphael says, “Mental health touches everyone in some way. If we can use our platforms – on-air, online, and in the car – to encourage even one person to check in, reach out, or take a moment for themselves, then we’re making a difference – and that’s what Community of Caring is all about.”
KFYO’s morning show. In 2021, ‘The Chad Hasty Show’ moved to late afternoons, where he continued informing and entertaining audiences across the region. Whether cutting through the news of the day or interviewing some of the most prominent political figures in the state and country, Chad always delivered an engaging and thought-provoking show for his loyal listeners.” Townsquare Media Lubbock market president Dan Endom adds, “We are stunned and heartbroken by the sudden passing of our beloved KFYO family member, Chad Hasty. Chad was not only a brilliant on-air host, but an even better friend. Our deepest condolences go out to [his wife] Jennifer and his baby girl, Ava. It’s hard to imagine not seeing his welcoming presence roaming the halls of Townsquare Media Lubbock.” 
2025. The company reports declines in all segments of its business; even digital revenue was off 8.3% ($33.5 million). Network spot revenue was down 25% ($33 million), and broadcast spot revenue was $67.7 million, a decline of 16.3% from Q1 of 2025. Cumulus president and CEO Mary G. Berner says, “We are pleased to report first quarter earnings. The Court’s recent approval of our reorganization plan marks a pivotal milestone in strengthening our financial foundation and positioning the company to compete in the evolving media landscape. While we await FCC approval of the plan, we remain focused on leveraging our core strengths to drive long-term value creation.”
assumed the operations manager role at the company’s WMAL-FM, Washington. Cumulus regional vice president Larry Blumhagen states, “Art has proven to be exceptionally dedicated and creative in his years as APD for KABC. We are eager to watch him bring those qualities to the role of program director for KABC and KSFO.” Webb comments, “I’m excited to step into this role and build on the strong foundation already in place at both stations. Our focus remains on creating engaging, relevant content that truly connects with California listeners while continuing to elevate the incredible work of our talented teams. With such outstanding rosters in Los Angeles and San Francisco, I’m looking forward to sharing in much success together.”
contributing their time, expertise, and resources. Honorees are true champions of service, demonstrating an unwavering commitment to fostering growth and progress within the industry.” McVay was presented with the award by Erica Farber on April 20, at the MIW Lipstick & Lobster Dinner at Maggiano’s. MIW board president Sheila Kirby states, “Mike McVay has been a consistent and powerful advocate for both the radio industry and the advancement of women within it. His willingness to share his time, expertise, and influence has made a lasting impact on MIW and the broader community we serve. Mike doesn’t just support the mission, he actively helps move it forward, and that kind of leadership is exactly what the Erica Farber Impact Award represents.”
role with Crossover, Murphy will work to secure new content as well as to expand the company’s client portfolio. Crossover managing member Sue Freund says, “We’ve known and worked with John for many years; his excellent relationships throughout the content and advertising communities make him a tremendous addition to our team in building strategic partnerships with clients, agencies, and content providers as we continue to grow. He has a proven track record of building high-performing sales organizations, monetizing premium content, and delivering performance-driven advertising solutions for brands, agencies and media partners.” Murphy comments, “I’m excited to be joining Crossover Media Group. The team has built a strong reputation for delivering results-driven solutions for both creators and advertisers, and I look forward to contributing to that momentum. There’s a clear opportunity to unlock new growth across partnerships, and I’m eager to help scale the business while driving meaningful value for clients.”
The rise of independent, talk show-style political commentary on YouTube has created a new class of media actors who do not see themselves as broadcasters, journalists, or publishers. They see themselves as creators. That distinction is real in terms of identity, tone, and platform. It is not real where it matters most: liability.
news content, report on breaking news events, serve as board operator for special programming, and produce special projects and programming as assigned. This position does feature regular hours of board operator work, writing, producing, as well as anchoring newscasts. On occasion the position will offer extra hours during the week to cover shifts for those who are ill or on vacation. 
advertising market that was partially offset by the continued expansion of our high-margin, owned-and-operated direct digital revenues. Beasley recorded an operating loss of approximately $230.0 million in the fourth quarter of 2025, compared to operating income of $7.6 million in the fourth quarter of 2024, driven primarily by a non-cash FCC license impairment charge of $224.8 million, reflecting the company’s updated assessment of the fair value of its broadcast licenses in light of continued secular pressures on the radio industry, as well as $1.7 million in other operating expenses.”
we made tangible progress reshaping this company for long-term value creation. Our digital business delivered record performance, with digital revenue representing approximately 24% of net revenue, up from roughly 19% of net revenue in 2024, and digital segment operating margins reached record levels as our continued shift toward owned-and-operated and programmatic products gained traction across our markets… Building on this progress, we recently announced a debt exchange transaction with our second lien bondholders, pursuant to which we expect to reduce our second lien debt by approximately 50% and repay roughly $15 million of our first lien debt. Upon completion of the transaction, which is subject to bondholder participation and expected to close by the end of April, we anticipate total outstanding debt will be reduced to approximately $110 million from $220 million today. We believe this transaction will meaningfully strengthen our balance sheet, enhance financial flexibility, and better position the Company to execute on its strategic priorities. Following its completion, our focus will shift toward further deleveraging through EBITDA growth and continued portfolio optimization.”
signals as WSCR-AM/FM “The Score” and news/talk WCCO-AM. Audacy president and CEO Kelli Turner comments, “Debbie Kenyon has been a pillar of our business for over a quarter century, and her elevation to regional president for our Central region is a testament to her ability to drive innovation and deliver consistent performance. Her appointment supports our commitment to empower our teams and build on our unmatched presence in local markets and communities while fully leveraging our scale and reach.” Kenyon joins Jeff Federman, Mark Hannon, Claudia Menegus and chief business officer Chris Oliviero in regional president roles overseeing key Audacy markets.
hosting his radio show on Cumulus Media’s WXNT-AM, Indianapolis “Indy’s Sports Ticket 1430 AM” and he will be exclusive to OutKick starting April 1. OutKick senior vice president and managing editor Gary Schreier says, “Dan Dakich has been a vital part of OutKick’s success. He provides unique insight and never hides from sharing his opinion. That combination is what OutKick stands for and we’re thrilled to have him for the years to come.” Dakich comments, “I’m beyond thrilled to continue as the host of ‘Don’t @ Me.’ This journey with OutKick has been incredible and has allowed me to share my opinion unapologetically. I can’t wait for what’s to come as my OutKick show continues to stand out among other sports shows that are afraid to speak their minds.”
Let’s start with what NOT to do, The 7 Deadly Sins Of Small Business Advertising:
“conducting a search for a new director of sales, a dynamic leader who values their connection with the Long Island community. The ideal candidate will be a high-energy seller experienced in developing custom marketing solutions leveraging assets like broadcast media, digital capabilities, and event marketing. Leadership experience, a passion for driving results, and a talent for building strong client relationships are essential.” 
$600 million of debt, “substantially deleveraging its balance sheet and enhancing its ability to execute on strategic priorities.” The company says it will continue operating in the ordinary course throughout the process, with no impact to employees, partners, or listeners.
macroeconomic and industry-wide pressures we have faced have remained unrelenting. Against that backdrop, it became clear that Cumulus’s remaining debt burden limited our ability to fully realize the company’s potential, and this agreement represents a major step forward. The prepackaged process is intended to address the company’s debt efficiently with no disruption to our operations, our people, and our strategies. On emergence, a stronger financial foundation will better position Cumulus to continue investing in premium content, enriched audience experiences, advertiser performance enhancements, and the ongoing growth of our digital marketing offerings.” Cumulus has filed a proposed Plan of Reorganization that incorporates the terms of the RSA and is subject to approval by the Court. The requisite majority of debtholders committed to vote in favor of the Plan, which calls for the cancellation of 100% of the company’s existing funded indebtedness in exchange for 100% of the company’s reorganized equity and $50 million of new convertible notes, as well as the amendment and restatement of the company’s asset-based revolving credit facility to provide continued liquidity. Cumulus expects that the Court will hold a hearing to consider the approval of the Plan within 60 days of the filing date and that the company will emerge from bankruptcy following receipt of required regulatory approvals from the Federal Communications Commission.
Unless you live in Hawaii and Arizona (except the Navajo Nation) or American Samoa, Guam, the Northern Mariana Islands, Puerto Rico and the U.S. Virgin Islands, your clocks will change when we “Spring Forward” on Sunday 3/8.
program audio, and vice president of operations roles. Take On The Day CEO Ron Hartenbaum says, “Dan has been critical to the on-going success of the radio program, podcast, live events, and pushing the growth of the video product to new levels of engagement. His ability to get things done is simply amazing.” Brady comments, “I’m humbled to be recognized in this elevated role by the managing partners and more importantly Dr. Laura as we continue to propel her legendary brand. Continuing to work with our partners at SiriusXM and their team in this new capacity is a true honor.”
AI is now embedded in the modern newsroom. Not as a headline, not as a novelty, but as infrastructure. It drafts outlines, summarizes complex reporting, surfaces background details, and accelerates prep for live conversations. For media creators operating under relentless deadlines, that efficiency is not theoretical. It is practical and daily.
daily lineup: “Daybreak with Brian and Jamie” airing 6:00 am to 9:00 am (starring Brian Noonan and Jamie Martinson); “The Jeff Santos Show,” airing from 2:00 pm to 5:00 pm; and “Nite Lite With Pete Schwaba and Greg Bach” airing from 5:00 pm to 7:00 pm. Civic Media vice president of product Aaron Carreno said, “We’re excited to refresh our programming with the addition of new radio shows and a continuous stream of digital content that meets audiences wherever they are. This growth reflects our commitment to delivering fresh voices, diverse perspectives, and engaging storytelling across every platform. By strengthening both our on-air and digital presence, we’re creating more opportunities for our community to connect, discover, and stay informed—anytime, anywhere.”
“Podcasting’s momentum strengthened in 2025, with audio remaining the foundation of the medium while video helped bring in new audiences. What’s most compelling is the diversity podcasting now delivers across content, platforms, and consumers. Triton’s report highlights where new listeners are engaging and how their evolving behaviors – including shopping and purchase intent – are creating a highly engaged audience that is increasingly attractive for brand investment.” One key finding from the study is that “consumption preferences vary sharply by genre. Categories primarily consumed via audio are Science (58%), History (56%), Fiction (54%), Arts (51%), and True Crime (50%), while Music (34%), Sports (32%), Kids & Family (31%), Comedy (30%), News (30%) skew more heavily toward exclusive video consumption. This emphasizes a need for differentiated content and monetization strategies.” 
Carter Sherman and Kai Wright. Guardian U.S. editor Betsy Reed says, “This project is a major step toward bringing audio and video journalism to American audiences, showcasing the breadth of our global content and reporting muscle. It’s also 
the latest step in our ongoing US expansion, which we’ve seen in recent months across politics, media, sports, culture, breaking news, and more.” Carter has been serving the Guardian as reproductive health and justice reporter since 2023 and recently published the book, The Second Coming: Sex and the Next Generation’s Fight Over Its Future (2025, Gallery). Wright was most recently host and managing editor of Notes From America with Kai Wright and has served with WNYC, New York.