Industry News

Yesterday’s (3/6) Top News/Talk Media Stories

Nikki Haley’s suspension of her campaign and the 2024 presidential race; tonight’s State of the Union address; the U.S. migrant crisis; the Alabama embryo-IVF legislation; the Israel-Hamas war and the humanitarian crisis in Gaza; the Russia-Ukraine war and the attack on Volodymyr Zelensky’s convoy; the spending package to keep the federal government operating; the bill to ban TikTok in the U.S. gains steam; and Rust armorer Hannah Gutierrez Reed is found guilty of involuntary manslaughter were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

Mary Ayala Named PD for iHM’s San Diego Talkers

iHeartMedia San Diego promotes Mary Ayala to program director for news/talk KOGO-AM “Newsradio 600,” talk KLSD-AM “The Patriot AM 1360,” and sports talk KGB-AM “San Diego Sports 760.” Ayala hasim been serving as assistant program director and executive producer. iHeartMedia San Diego market president Noreen Ippolito says, “Mary has been a part of our cluster for many years and is more than ready to take the lead role of our talk stations. She’s smart, experienced, and incredibly detailed with her work.” Ayala comments, “This is an exciting time to be taking over the program director position for these brands. Each station has its own distinct flavor, and all of them are filled with great talent I’m looking forward to working with.”

Industry News

JVC Expands Florida Man Radio in Orlando and Ocala

JVC Broadcasting expands its Florida Man Radio format to two FM signals – Class C2 WFYY-FM, Windermere in the Orlando market and translator W266DY at 101.1 FM in Dunnellon in the Ocalaim market (fed by WXUS-HD3). Florida Man Radio continues to air on WZLB-FM, Fort Walton Beach. The programming includes Bubba the Love Sponge in morning drive, Don Miller in middays, and Shannon Burke in afternoon drive. JVC president and CEO John Caracciolo says, “Programming like FMR is what makes terrestrial radio relevant and strong. We have to dare to be different and produce content that drives listeners to our platform and that entertains, educates and sometimes just makes us laugh out loud. The vision of a locally based talk station that isn’t afraid to confront the big topics while not taking itself too seriously, screams the mantra of JVC. We need to keep live and local radio working for our clients and listeners.”

Industry Views

SABO SEZ: Here are Five Original Ideas Worth Stealing

By Walter Sabo
Consultant, Sabo Media Implementers
A.K.A. Walter Sterling
Radio Host, “Sterling On Sunday”
Talk Media Network

imOriginal ideas are golden and rare. Here are five ideas worth stealing because of their novelty, success and oh-wow factor!

THE SECRET OF A GREAT TALK STATION – Tom Bigby founding program director of WIP Philadelphia.  Tom turned up a large black knob to his left and it fed the phone screeners doing their work. He could monitor all calls coming in and how they were screened. He recorded all screener conversations and “I do air check sessions with the screeners.” declared Mr. Bigby.

ENTER AND YOU COULD WIN ALL THE CLOTHES – FOX FM Melbourne Australia. Every year FOX FM hosted the FOX FASHION SHOW at a mall. The event drove entries for a contest that awarded tickets to the show. Ok, normal.

Surprise: “And one listener will win all the clothes.” At the time, 2002, Brad March was the head of programming for owner, Austerio.

WE’LL BOOST SECURITY. When New Jersey 101.5 started, John and Ken hosted PM Drive – yes that John and Ken of KFI deserved fame. The hot topic was the station’s fantasy to eliminate tolls on the Jersey Turnpike. No one considered that eliminating tolls would mean firing unionized toll takers… in New Jersey.Somebody thought that was a bad idea and slashed the tires in the station’s parking lot. Lame owners would have shut down the topic. Bob McAllan, CEO of Press Broadcasting had no problems with the topic. His response:  Heavy investing in hurricane fencing and super-bright lights for the building’s exterior. Bob kept the staff fearless and that is why the station is a success to this minute.

SOMEBODY’S GOT TO BE IN THE BUILDING ALL NIGHT.  Thanks to the kindness of strangers, Sterling On Sunday and my guest host appearances for Westwood One have originated from great radio facilities throughout the northeast. Great empty facilities. After 10:00 pm clusters of stations housed in state of the art installations operate without one human body in the building. Not one, not a board op, or night editor, or anybody. It’s spooky and irresponsible. What if?? Dave LaBrozzi, Program Director of KDKA engaged a group of eager interns to work in the beautiful KDKA newsroom all night. Great training for the students and smart service to Pittsburgh.

WEBSITES ARE DIFFERENT. Radio 538 is the hot top 40 in the Netherlands. Dan Mason and I consulted them and learned that they recognized that a website is not a radio station. They built web content that had nothing to do with the radio station, except in spirit, but was very appealing to online consumers. Note that all of the stars on online video are native to the medium. Hollywood stars who tried to cross to digital, failed. Different medium. Build web-only content for traffic success.

Walter Sabo hosts “Sterling On Sunday” – a 10-year network success heard on stations such as KMOX, St Louis; WPHT, Philadelphia; KFBK, Sacramento; and KDKA, Pittsburgh. His company, Sabo Media has delivered audience growth for SiriusXM, Hearst, FOX Television and other media titans. He can be reached at walter@sabomedia.com www.waltersterlingshow.com

Industry News

Podtrac’s February 2024 Podcast Ranker

The New York Times’ “The Daily” remains in the #1 spot on Podtrac’s U.S. Podcast ranker for February (based on unique U.S. monthly audience for participating podcasts) NPR’s “NPR News Now” and “Upim First” are #2 and #3, respectively, with NBC News’ “Dateline NBC” at #4. Other talk radio-related podcasts of note include The Daily Wire’s “The Ben Shapiro Show” rising two spots to #7, iHeartPodcasts’ “Stuff You Should Know” up two places to #9, and Dan Bongino’s “The Dan Bongino Show” up one spot to #11. You can see the complete ranker here.

Industry News

Wertlieb and Norville Honored at BFoA Golden Mic Gala

The Broadcasters Foundation of America honored Hearst EVP and COO Jordan Wertlieb with its Golden Mic Award at a gala event at the Plaza Hotel in New York City last night (3/5). The organizationim also bestowed its 2024 Edward F. McLaughlin Lifetime Achievement Award upon Emmy-winning news anchor Deborah Norville. The annual gala is a major fundraiser for the BFoA, which provides financial assistance to broadcasters in acute need. One of last night’s most poignant moments was a video of Foundation grant recipient Terrie Commare bravely sharing of the death of her TV general sales manager husband Luke Commare losing his life to brain cancer and how the BFoA stepped in with a monthly grant to help the family make ends meet. 

Industry News

Joey Reynolds Recovering from Fall

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Radio personality Joey Reynolds is pictured here at a New York hospital recovering from a fall at his Manhattan apartment on February 28. Reynolds’ friend Art Vuolo tells TALKERS thatim Reynolds fell from his bed, head-first onto a hardwood floor where remained in various stages of unconsciousness for more than 20 hours before being found by his landlord. Vuolo will travel to New York in two weeks. Well-wishers may send cards for Reynolds to: PO Box 55 Walled Lake, MI 48390. Emails are being collected by Vuolo at artvuolo@aol.com. Pictured with Reynolds here are: Reynolds’ daughter Kristen Marti on his right and friend Karen King behind Reynolds’ sister Judy.

Industry News

FCC Approves WMVP-AM, Chicago Transmitter Move

The Federal Communications Commission approves the transmitter moves and nighttime power reduction requested by Good Karma Brands for WMVP-AM, Chicago. The FCC denied the objectionim filed by Albert Adam David, who claimed the changes would create interference for other licensees. Good Karma proposes to relocate the WMVP facility approximately 31 kilometers to the currently licensed nighttime transmitter site of WCPT-AM, Willow Springs, Illinois. Good Karma proposes to retain WMVP’s Class A designation, operating frequency (1000 kHz), and 50 kW daytime operating power, but reduce nighttime operating power to 37 kW while diplexing nighttime transmissions with WCPT (WCPT broadcasts at 1.5 kW on a different frequency).

Industry News

Yesterday’s Top News/Talk Media Stories

The Super Tuesday primary elections and Nikki Haley’s expected exit from the presidential race; Kyrsten Sinema announces retirement from the U.S. Senate at the end of this term; the Israel-Hamas war and the humanitarian crisis in Gaza; former President Donald Trump’s legal battles and the disqualification case against Fulton County DA Fani Willis; the U.S. migrant crisis; attempts to avert the looming government shutdown; the Russia-Ukraine war and Western aid to Ukraine; Miami Beach implements strict rules on spring break crowds; and the Dartmouth men’s basketball team votes to unionize were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

Nashville’s “104.5 The Zone” Renews Buck Reising Show

Nashville sports talk host Buck Reising renews his contract with Cumulus Media to continue as host of the midday program, “The Buck Reising Show,” on WGFX-FM “104.5 The Zone.” Reising also hosts an NFL podcast called “The Install Live,” with executive producer and co-host Greg Cosell, in addition toim other content he creates with the station’s partnership with A to Z Sports. Cumulus Nashville VP and market manager Allison Warren says, “In the heart of Middle Tennessee, where sports pulse through our veins, we proudly announce the contract extension for our dynamic midday host, Buck Reising. Our airwaves resonate with the thrill of victory, the agony of defeat, and the unwavering passion of fans. As the must-listen sports station, we’re more than a frequency; we’re the heartbeat of every game, every play, and every championship.” Reising comments, “I’m so grateful to ‘The Zone’ and Cumulus for believing in and investing in Lucas, Jackson, and me. We could not be happier to continue to do the show for such an incredibly supportive audience and the city that we love. We’re just getting started.”

Industry News

WRVA, Richmond’s Jeff Katz Raises Funds for The Friendship Circle

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Pictured above is WRVA, Richmond afternoon talk host Jeff Katz (right) alongside former President Donald Trump (left) during Trump’s March 2 visit to Richmond. Katz is presenting Trump with a “Julia Katz Bracelet” created by Emily Morrissey of Emily’s Bracelets.  Morrissey and Julia Katz are young women with a variety of special needs and disabilities who have received services from The Friendship Circle. During the month of March, Morrissey is offering “The Julia Katz Bracelet” as a fundraiser for The Friendship Circle of Virginia in recognition of Julia’s 21st birthday on March 7. Jeff Katz recently helped raise more than $17,000 for The Friendship Circle and to kick off the special Julia Katz bracelet he personally presented one to Trump. They are available at www.emilysbracelets.com

Industry News

KYW, Philadelphia Honors 2024 GameChangers

Audacy’s all-news KYW, Philadelphia awarded its annual GameChangers honors, recognizing 10 people making a difference in communities of color around the Philadelphia region at a ceremony at the company’s Philadelphia office on February 28. KYW Newsradio community impact reporter Racquelim Williams, who has been highlighting the GameChangers honorees throughout February, hosted the ceremony. The 2024 recipients were nominated by audience members, selected by a panel of previous honorees and vetted by KYW Newsradio editorial staff. Audacy Philadelphia SVP and market manager David Yadgaroff says, “We are delighted to honor the exceptional individuals who are driving positive change and making a profound impact within communities of color across Philadelphia. This yearly program highlights their unwavering dedication to making lasting contributions to this community, and we’re proud to leverage our platform to shine a light on their great work.”  See more about GameChangers here.

Industry News

TALKERS News Notes

Audacy’s WRVA, Richmond adds FOX News Radio’s “The Brian Kilmeade Show” to its daily lineup airing from 10:00 am to 2:00 pm.

PodcastOne acquires the exclusive sales and distribution rights to Jackie Schimmel’s “The Bitch Bible Podcast.” PodcastOne president and co-founder Kit Gray comments, “PodcastOne is thrilled to welcome Jackie and ‘The Bitch Bible’ to the network. From our very first meeting there was an instant connection and our visions for growth were aligned, and we immediately offered Jackie equity in PodcastOne understanding the value she brings to PodcastOne and our partners. Our team at PodcastOne will provide the support needed to improve and expand the show, and we’re incredibly excited to work together to achieve and surpass our mutual goals.”

iHeartPodcasts and host and creator Emily Tisch Sussman announce that the award-winning podcast, “She Pivots,” is now a part of the iHeartPodcast Network. Sussman says, “‘She Pivots’ is changing the cultural conversation around how women talk about and think about their careers. I am excited to join forces with the No. 1 podcast publisher, iHeartPodcasts, and continue to make a show that inspires and empowers women to trust their instincts and skills. I want women to know that everything you have done has given you the toolkit you need to make your pivot. You have everything you need inside of you, and I can’t wait to showcase the stories of women who have proven just that in season three.”

Industry News

Yesterday’s (3/4) Top News/Talk Media Stories

Today’s Super Tuesday primary elections; former President Donald Trump’s legal battles; the Fani Willis disqualification case; the Supreme Court temporarily blocks Texas illegal migrant apprehension policy; the Israel-Hamas war and efforts to enforce a cease fire; the Russia-Ukraine war; the attempts in Congress to avoid a government shutdown; France makes abortion a constitutional right; the devastating wildfires in the Texas panhandle; and the gang-led prison breaks creating chaos in Haiti were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

Michael Harrison Advises College Broadcasters to Cautiously Embrace the Artistic Potential of New Technology at IBS Conference

The 85th annual Intercollegiate Broadcasting System (IBS) conference took place this past Friday and Saturday (3/1-2) at the Sheraton Times Square hotel in New York City drawing some 800+ student broadcasters, faculty, and administrators from campus stations across the nation.  TALKERS founder and multi-radio format pioneer Michael Harrison was among the event’s featured speakers. Harrison’s one-hour address titled, “The Next 10 Years of Media and Popular Culture is…?” brought up as manyim questions as it did answers about what young broadcasters entering professional media today should be prepared for in navigating the unpredictably turbulent waters of the next decade and beyond. Among the sweeping panorama of topics covered in his address, Harrison told the students, “When looking to the future, don’t be too sure that current events will follow a predictable script. There are always ‘black swan events’ that change the storyline and our expectations in an instant. Plus, there are multiple outcomes, possibilities, and forks in the road for almost every situation.” Regarding the current focus on artificial intelligence, Harrison advised, “All technology is a double-edged sword and AI will prove to be a particularly consequential one with both positive and negative implications. However, don’t fall into the age-old trap of thinking that productions and performances created or enhanced by new technology are necessarily ‘artificial’ or ‘fake.’ New tools not only create new art, they have an irrepressible influence on giving rise to new culture. The immediate years ahead are likely going to provide us with the challenging question of ‘what does it mean to be truly human?’” Harrison concluded, “As young broadcasting students in 2024 looking to make a difference in the world, be prepared to face the challenge of following your dreams, ideals and inspiration while confronting the harsh realities of making a living in a stressed environment of relentless change. We live our lives in this business at the dangerous intersection between art and commerce.”

Since its inception in 1940, IBS has been led by outstanding volunteers who are passionate about student media. Congratulations to Norm Prusslin, chairperson, IBS board and Chris Thomas, president, IBS as well as conference chairperson Shawn Novatt and the entire board upon the success of this year’s gathering.

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Pictured above is  Michael Harrison (c) with two key executives from Backbone Networks at the innovative company’s display among the exhibits at the annual IBS conference. Representing two generations of the legendary Capalbo family of radio groundbreakers are George N. Capalbo, CTO, Backbone Networks (l) and his son George L. Capalbo, marketing communications director, Backbone Networks (r).  They are the son and grandson of the late WRKO, Boston radio satellite innovator George J. Capalbo.

Industry Views

Pending Business: Baked-In?

By Steve Lapa
Lapcom Communications Corp
President

imIs that host read you are pitching “baked-in?”

No, I am not talking baked in the content, as in before the break with all the produced commercials. I am talking about “baked-in” the audio that will live on as long as that show is available.

Still confused? You should ask someone who has handled an actual audio podcast avail. Some advertisers and their ad agencies are shaping the future and “baked-in” is a fundamental element of the new-think that is pushing the needle on podcast CPM, while your team struggles to compete for low CPM based on old school models that are dropping like flies.

The good news is that host read is still the gold standard that moves the listener to action. The bad news is radio station sellers are hanging onto older strategies that have little room in a future filled with millions of audio podcasts that contain no music and feature comedy, news, talk, opinion, lifestyle, sports, politics, entertainment, financial, medical, legal, self-help, religion, even foreign language – as in nothing but the human voice and a little production.

Sound familiar? I call it the great sales equalizer: the host read.

So how can this magical host read have such a dramatic impact in this super-crowded environment, yet be so underappreciated on radio stations coast to coast? Let us look at the three legs of the sales stool that have never changed.

1. The seller. Most radio sellers are presenting the host read the same way they did since their first order. What is new, different, and exciting in the way you present your talent today?

2. The audience. Size matters, intimacy matters, performance matters. Can you demonstrate how your host-audience relationship fulfills those criteria and generates a response for your advertisers?

3. The inventory. Why do we still have the same number of host reads in every hour of a show? Anyone have the courage to vary the inventory or pricing throughout a show?

The podcast world is leading the way to a future filled with:

1. Baked-In host reads.
2. Pre-roll, mid-roll, and post-roll price differences.
3. Commercial inventory limits.
4. Impression delivery options that demonstrate clear accountability.

There is a bright future in audio sales that will look and feel different from what we take for granted today. Make sure you are on the right side of the wave and not stuck in the mud.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry Views

Monday Memo: The Local Radio Advantage, Part 3

By Holland Cooke
Consultant

imIt’s not your imagination. The world has gone daffy. The USA is all-but boots-on-the-ground in rough neighborhoods around the world. Weather is getting even wackier. The next gun nut could open fire, at any moment, anywhere. 2024 campaign? It’s a long way to November. And even in this rebounding economy, supermarket prices still hit-home… if you can get there.

Here in Southern New England that could take up to an hour longer, as tens of thousands are inconvenienced every day, and will be for months – possibly two years we’re told – after an abrupt bridge closure along Interstate 195. Your daily commute is torture if you live here; and an unpleasant surprise awaits when you head to Cape Cod this summer, or if you’re just passing through this intersection where I-195 joins Maine-to-Miami I-95, the main artery through the most densely populated parts of the USA.

The good news for listeners is that serious structural defects were spotted BEFORE a deadly bridge collapse like we’ve seen in Minnesota and Pennsylvania and elsewhere in recent years. The good news for local media is that information changes throughout the day, and day-to-day, as the Department of Transportation continuously modifies lane merges and detours to cope. If you’re driving, you can’t NOT listen.

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Presume that listeners are wondering “What NEXT???” If your station is known-for-knowing, listeners will keep coming back for more. Last week and the week before here, we demonstrated simple tweaks that make local news copy instantly more and helpful and relevant and understandable. This week: setting an expectation and delivering. Two tips:

Invite overtly. Try this imaging statement that has proven effective for setting a listening appointment to on-hour newscasts: “SO much is changing, SO quickly now. Stay close to the news.” Example: If you’re an affiliate, call it “a quick FOX News update, every half hour, throughout your busy day.” Doing so empowers the customers our local advertisers want pulling into the parking lot.

Then, make it sound different than last hour. Advance the story.

Example: news that “The New York Times is buying Wordle” broke in afternoon drive.

Next morning, same copy, word-for-word.

Better next-morning lead: “Wordle will remain free… for now.”

Avoid the listener thinking, “You already told me that,” by leading with a different aspect than last time. Every effort you make to sound fresh is well worth it.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of The Local Radio Advantage: Your 4-Week Tune-In Tune-Up,” and “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

Cumulus Launches “106.1 The Ticket” in New Orleans

Cumulus Media flips WKRN-FM, New Orleans from country to sports talk as “106.1 The Ticket.” The station will air FOX Sports Radio programming and several local shows. In addition to FSR shows suchim as “Two Pros and a Cup of Joe” and “The Dan Patrick Show,” the station will air “Inside New Orleans with Eric Asher” from 4:00 pm to 6:00 pm, followed by “All Access with Ken Trahan” from 6:00 pm to 7:00 pm. Cumulus Media New Orleans RVP and market manager Pat Galloway says, “The love and passion of New Orleans’ sports fans is amazing. It starts in the playgrounds and ends up in the Superdome and Smoothie King Center, and now we can talk about it all the time on the all-new ‘106.1 The Ticket.’”