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He’s spent nearly all of the last 31 years on 660 AM in New York, much of that time near or at the top of the ratings heap. Don Imus came to WNBC in 1971 when it was still playing music. He stayed in the morning drive slot delivering his brand of humorous, cantankerous talk as the station segued to all talk and finally to sports as WFAN in 1987. He is also successful in syndication (Westwood One).

Imus created the prototype morning program that includes comedy bits, banter among the crew and hard-hitting interviews and discussions about serious topics in one big ball of entertainment and information. His wit and voracious appetite for news and current events allows him to get away with this while lesser hosts wouldn’t be able to function so well on as many levels.

His passion for socio-political issues is evident in the high profile guests who frequent his program. Imus’ interview style, unlike so many others, involves not interrupting his guests constantly and that allows him to get a lot of information out to the audience. It’s a tactic that brings the biggest names to his nationally syndicated program back again and again.

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