Category: Research

News/Talk Radio & The Oversaturated News Cycle

| October 14, 2014

An analysis of today’s news consumer by research firm Bridge Ratings

Bridge Ratings, the media consumption analysis firm, has been annually monitoring the consumption patterns of News/Talk radio and this is the first year we are able to publish part of the latest trending related to this historically important radio format.

When we research the “News/Talk” format, we are focusing on talk radio stations that deliver programming that is topical and generally covers a range of topics germane to the current news cycle.

While there are elements of information related to News stations, for the sake of this discussion, News-only stations are not included.

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How Much is a Listener Worth? Here’s How to Figure it Out (Using, Ugh, Math!)

| July 2, 2013

Chris Pendl
Bonneville Seattle
Creative Director

SEATTLE — What if you knew how much an average listener contributed in daily, monthly, or even annual revenue to your station?  And what if you could use that data to help drive decisions in what promotions make sense for existing listeners and which marketing channels are best for new listeners?  You can, and here’s how to do it.

The ratings data used in the example below is standard for all Arbitron subscribers.  The revenue figures are fictional.

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Talk Radio Research Project

| October 27, 2011

2013 TRRP rev.