Category: Ratings

September 2017 PPM Analysis:
Adult Contemporary

| October 16, 2017

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — Our four-part series of September 2017 ratings overviews concludes with an in-depth examination of adult contemporary.

Posted last week were similar ratings summaries for all-news operations (Wednesday, 10/11); news/talk (Thursday, 10/12); and classic hits-oldies (Friday, 10/13).

This adult contemporary analysis is comprised of PPM-market facilities that rank in the top 20 (6+) in the September 2017 ratings sweep, which covered August 17 – September 13.

Nielsen Audio only releases audience estimates for facilities that subscribe to its services. For that reason, ratings stats and information in the following charts are limited to stations that pay Nielsen Audio for its data.

Bottom-line: Among the two-aforementioned spoken-word formats and two music-intensive genres, our classic hits-oldies base claims both the strongest 6+-share (5.13) and best average 6+-rank (#6.33), narrowly edging out adult contemporary, which is 5.05 and #6.88, respectively, in those two categories.

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September 2017 PPM Analysis:
Classic Hits – Oldies

| October 13, 2017

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — The first two installments of this four-part special feature series of September 2017 ratings overviews dealt with spoken-word formats. Specifically, our all-news overview was posted Wednesday (10/11) and news/talk yesterday (10/12).

We now turn our attention to classic hits-oldies and – as was the case with this week’s two previous special feature pieces – this summary is comprised of PPM-market facilities that rank in the top 20 (6+) in the September 2017 ratings period.

Bottom-line matchup: The typical PPM-market classic hits-oldies station in September 2017 generally notches a 6+-share of 5.13 and finishes in sixth-place (#6.33). Those (6+) rank and share stats are better than both of its aforementioned spoken-word counterparts.

Nielsen Audio only releases audience estimates for facilities that subscribe to its services. Owing to that reason, ratings stats in this exclusive analysis are limited to stations that pay Nielsen Audio for its data.

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September 2017 PPM Analysis: News/Talk

| October 12, 2017

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — As a follow-up to our special feature summary of all-news outlets which was posted yesterday (Wednesday, 10/11), we present the second in a four-part series of September 2017 ratings overviews – this one deals with news/talk outlets.

This analysis is comprised of PPM-market news/talk facilities that rank in the top 20 (6+) in the September 2017 ratings period, which covered August 17 through September 13.

It is typical for an all-news station in our sample to have a September 2017 Monday-Sunday (6+) average-quarter-hour share more than one full-point higher than its news/talk counterpart (4.73 versus 3.67, 6+) and to finish roughly four rankers better in that sweep (#7.50 for all-news compared to #11.43 for news/talk, 6+).

Nielsen Audio only releases audience estimates for facilities that subscribe to its services. Owing to that reason, ratings stats in this exclusive overview are limited to stations that pay Nielsen Audio for its data.

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September 2017 PPM Analysis: News

| October 11, 2017

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — The first in a four-part series of September 2017 ratings recaps begins with all-news operations, where our qualifying panel posts strong month-to-month and year-to-year gains.

The following scoreboards are comprised of all-news stations that appeared in the top 20 (6+) in any of the 48 PPM-markets in September 2017, a ratings period that covered August 17 – September 13.

Nielsen Audio only releases audience estimates for facilities that subscribe to its services.

Owing to that reason, ratings stats in this exclusive analysis are limited to stations that pay Nielsen Audio for its data.

With the exception of WTOP-FM, Washington, D.C. (Hubbard); KOMO, Seattle (Sinclair Broadcast Group); and KFBK, Sacramento (iHeartMedia), all stations listed here (strictly by coincidence) are CBS Radio-owned properties.

While principally all-news the majority of a 24-hour day, a few stations shown here run talk blocks and could be considered news – talk hybrids.

Appearing in the Baltimore report, WDCH airs a business news format and is operated by Bloomberg.

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September 2017 PPM Ratings

| October 2, 2017

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August 2017 PPM Analysis:
Rhythmic CHR

| September 18, 2017

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — Our four-part series reviewing August 2017 ratings performances concludes with a thorough examination of rhythmic CHR.

Earlier recaps addressed public news/talk (Wednesday, 9/13); sports talk (Thursday, 9/14); and mainstream rock (Friday, 9/15).

As was the case with those other three overviews, our rhythmic CHR analysis is comprised of data from PPM-market facilities that rank in the top 20 (6+, August 2017).

Nielsen Audio only releases audience estimates for facilities that subscribe to its services. Owing to that reason, ratings stats in this exclusive rhythmic CHR breakdown are limited to stations that pay Nielsen Audio for its data.

The company’s August 2017 ratings period covered August 17 – September 13.

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August 2017 PPM Analysis: Rock

| September 15, 2017

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — Earlier this week, we reviewed the August 2017 ratings performance of two spoken-word formats – sports talk (Wednesday, 9/13) and public news/talk yesterday (Thursday, 9/14).

We now shift our attention to mainstream rock for the same August 2017 ratings period, which covered July 20 – August 16.

Mirroring what we did with the two aforementioned summaries, this overview of mainstream rock outlets is comprised of PPM-market facilities that rank in the top 20 (6+, August 2017).

It is typical for PPM-market rock stations meeting August 2017 ratings criteria to rank ninth (#9.45, 6+) with an AQH of 4.35 (6+).

For comparison purposes, the (6+) stats for public/news talk qualifiers are (#11.37 and 3.43, 6+), while it is common in August 2017 for eligible sports talkers to rank 14th (#14.13, 6+) with a 6+-AQH share of 2.40.

Nielsen Audio only releases audience estimates for facilities that subscribe to its services. Owing to that reason, ratings stats in this exclusive analysis are limited to stations that pay Nielsen Audio for its data.

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August 2017 PPM Analysis:
Public News/Talk

| September 14, 2017

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — The second of our four-part series of August 2017 PPM ratings overviews deals with a thorough look at public news/talk outlets; a similar recap of sports talk stations was posted yesterday (Wednesday, September 13).

As was the case with that one, this analysis is comprised of PPM-market public news/talk facilities that rank in the top 20 (6+) for the August 2017 sweep, which covered July 19 – August 16.

This is not an overview of all public outlets in PPM-markets, but rather a focus on those that are primarily news/talk.

Given that programming on public stations is generally multi-faceted, some listed on our “public news/talk” panel might be incorporating music blocks (jazz, classical, folk, bluegrass, etc.); however, noncommercial public stations that are exclusively or principally music-reliant are purposefully excluded from this list.

One more noteworthy disclaimer: Nielsen Audio only releases audience estimates for facilities that subscribe to its services. For that reason, ratings stats in this exclusive analysis are limited to stations that pay Nielsen Audio for its data.

Compared to their sports talk counterparts, eligible PPM-market public news/talk outlets in August 2017 typically have a 6+-AQH share one full-point higher (3.43 versus 2.40) and rank 11th (#11.37), compared to 14th (#14.13).

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August 2017 PPM Analysis: Sports Talk

| September 13, 2017

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — With the baseball season heading into the home stretch and football season underway, it seems appropriate that our four-part series of thorough August 2017 PPM overviews kicks off with sports talk.

The following “scoreboards” are comprised of stats compiled by sports talk facilities that rank in the top 20 in any of the 48 PPM-markets (6+, August 2017).

Nielsen Audio only releases audience estimates for stations that subscribe to its services.

Owing to that reason, ratings information in this exclusive analysis are limited to properties that pay Nielsen Audio for its data.

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August 2017 PPM Ratings

| September 6, 2017

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