Industry News

BIA Advisory: ’24 Political Ad Spend to Hit $11.1 Billion

BIA Advisory Services reveals its forecast for the political ad spend in the U.S. for the 2024 election cycle and it expects the total to be just over $11 billion – that’s $1.5 billion more than was spent in the 2020 elections. BIA states, “While local ad spending on digital is growing, traditional advertising isim forecast to account for 70.2% of political ad spend in 2024, down from 77.9% in 2020. As with past presidential elections, in 2024 over-the-air TV (TV OTA) will get the largest share of political ad dollars in local with an estimated $4.6 billion in forecast spending. Add in TV Digital, and the number rises to $4.9 billion. PC/Laptop will be the second highest at $1.3 billion, followed by Cable TV at $1.1 billion. Cable TV is the only media channel forecast to be down from 2020 in this category, by nearly $183 million. Coming in fourth is relative newcomer Connected TV/Over-the-top TV (CTV/OTT), which is forecast to grow to $1.0 billion in 2024 from only $74 million in 2020. Over-the-air radio remains steady with $536 million in 2024, up 16% from 2020.”

Industry News

Sports Talk “105.7 The Fan” in Baltimore Celebrates 15 Years

Audacy sports talk outlet WJZ-FM, Baltimore “105.7 The Fan” is celebrating 15 years as a sports talker with its “Fanniversary.” Through May 31, the station will launch special “FAN 15” content to honor the past 15 years by highlighting key interviews, contributors’ top moments, vignettes that capture the mostim important sports moments and “105.7 The Fan” personalities’ favorite memories. Celebratory programming includes two live broadcasts of the “Big Bad Morning Show” hosted by Ed Norris, Rob Long and Jeremy Conn. The celebration begins tonight (3/21) with a 15th Anniversary Kick-Off Party at Ryleigh’s Oyster House. Audacy Baltimore SVP and market manager Tracy Brandys comments, “105.7 The Fan’s beloved personalities have consistently delivered high-quality sports coverage fueled by passion. We’re ready to replay 105.7 The Fan’s history on and off the air and recognize the programming, personalities and listeners that have helped serve up the best in sports talk to Baltimore.”

Industry News

Phil Hendrie Documentary Now Streaming

A new video documentary of radio maverick Phil Hendrie is currently streaming on Amazon Prime andim other platforms. Titled, Hendrie, and produced by Freestyle Digital Media and directed by Patrick Reynolds, the film features people like Hendrie’s one-time program director David Hall as well as comedians and Hollywood figures talking about the unique radio program Hendrie launched in 1990 in which he held kooky conversations with offbeat characters – all played by Hendrie himself – in real time. Hendrie tells KCAL-TV, “It was completely original… and it satirized something that I thought needed satirizing – talk radio.” See the trailer here.

Industry News

Round Three of February PPMs Released

imThe third of four rounds of ratings data from Nielsen Audio’s February 2024 PPM survey has been released for 12 markets including Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus. The survey period covered February 1 – 28. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Portland, Alpha Media’s news/talk KXL-FM slips one-tenth to finish with a 6.9 share (6+, weekly AHQ share) but remains ranked #2 in the market, while iHeartMedia’s news/talk KEX-AM adds three-tenths for a 1.5 share finish good for the #21 rank. In San Antonio, iHeartMedia’s news/talk WOAI sheds three-tenths to finish with a 2.7 share and falls one spot to the #14 rank, while Alpha Media’s news/talk KTSA is steady at a 2.3 share but rises two spots to the #16 rank. In Salt Lake City, Bonneville’s news/talk KSL-AM/FM rises nine-tenths for a 6.4 share finish but remains ranked #2, while iHeartMedia’s KNRS-AM/FM dips four-tenths to a 3.1 share but stays put at the #13 rank. See Mike Kinosian’s complete Ratings Takeaways from this group of markets here.

Industry News

Edison Research: Which Podcasts Women Listen To

Based on data from Edison Research’s Q4 2023 Share of Ear study, the podcast most listened to by women (13+) is audiochuck’s “Crime Junkie,” hosted by Ashley Flowers and Brit Prawat. Edison notes, “Podcasts with women hosts take five of the top 10 spots, including “Crime Junkie,” “The Daily”im with Michael Barbaro and Sabrina Tavernise (#4), “Call Her Daddy” with Alex Cooper (#5), “Morbid” with Alaina Urquhart and Ash Kelley (#7), and “My Favorite Murder” with Karen Kilgariff and Georgia Hardstark (#8). And Dateline NBC’s (#3) 20-year veteran Andrea Canning is part of the team of correspondents on the true crime pod.” However, women to listen to male-hosted shows as the study reveals “The Joe Rogan Experience” was #2 on the most recent chart. “New Heights with Jason and Travis Kelce” was #6 on the chart and was lifted to this “new height” by the obvious Taylor Swift connection.

Industry News

NAB Names Sibori Senior Director of Communications

The National Association of Broadcasters announces that Gabriela Sibori joins the organization as senior director of communications on the NAB Public Affairs team. Sibori, who most recently served as aim senior adviser at the U.S. Department of Health and Human Services, will serve as a spokesperson for the association and will help develop and execute messaging strategies to advance broadcasters’ policy agenda before Congress and the Federal Communications Commission. NAB EVP, public affairs and chief of staff Michelle Lehman says, “Gaby is a seasoned policy communicator whose years of government service have equipped her with a profound understanding of effective and strategic communications. Broadcasters will benefit from Gaby’s deep expertise in shaping messaging on the most important issues facing our industry, and we are thrilled to have her on the team.”

Industry News

Yesterday’s (3/20) Top News/Talk Media Stories

The presidential race; former President Donald Trump’s legal battles and his bond problem; the economy, including the record high financial markets and the Fed keeps interest rates on hold; the Israel-Hamas war and Secretary of State Anthony Blinken in Egypt for ceasefire talks; the $1.2 trillion funding package to keep the federal government operating; the U.S. migrant crisis; California passes Proposition 1 to tackle homelessness; the U.S. conducts tests on hypersonic missiles; the clashes between violent gangs and civilians in Haiti were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

Marc Ryan Joins “97.1 The Ticket” in Detroit

Sports media personality Marc Ryan moves from Audacy’s Greenville-Spartanburg, South Carolina sports talker WYRD-AM/W249DL/W246CV “The Fan Upstate” where he hosted “Offsides with Marcim Ryan,” to the company’s sports talk WXYT-FM, Detroit “97.1 The Ticket.” In Detroit, Ryan will serve as network pregame, postgame and weekday fill-in host, beginning April 1. Ryan comments, “I’ve carried around a post-it note for 14 years with three sports stations written on it, including ‘97.1 The Ticket.’ My longterm goal was to get a full-time job at one of them. I am so excited to join one of the best media teams in the country as I unlock this long-awaited achievement.”

Industry News

Audacy Names Hartman to Lead Memphis Stations

Sales and management pro Nichole Hartman is named market manager for Audacy’s Memphis station group that includes sports talk WMFS-AM/FM, sports betting WMC-AM “The Bet 790,” and two musicim outlets. Hartman currently serves in the same role for the company’s Chattanooga stations, a position she will continue to hold. In Memphis, Hartman succeeds Dan Barron, who was recently named SVP and market manager in New Orleans. Audacy regional president Claudia Menegus comments, “Memphis and Chattanooga are lucky to have Nichole’s leadership as a vital building block to local market success. She continues on a path of consistent career growth and will elevate our Memphis market by delivering exceptional performance for our team, partners, and audiences.”

Industry News

Round Two of February PPMs Released

imThe second of four rounds of ratings data from Nielsen Audio’s February 2024 PPM survey has been released for 12 markets including Washington, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa, Denver, Baltimore, and St. Louis. The survey covered February 1 – 28. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways for this group of markets. In Washington, Cumulus Media’s news/talk WMAL-FM is steady at a 4.5 share (6+, weekly AQH share) and remains ranked #7, while Hubbard Broadcasting’s all-news WTOP-FM, sheds seven-tenths for a 7.6 share but stays ranked #2 in the market. In Boston, iHeartMedia’s news/talk WRKO adds four-tenths to finish with a 3.2 share that lifts it to the #13 rank, while sister all-news WBZ-FM rises three-tenths for a 4.9 share but remains ranked #6. In Detroit, Cumulus Media’s news/talk WJR tacks on four-tenths to finish the survey with a 2.5 share and moves up to the #14 rank, while Audacy’s all-news WWJ loses three-tenths, wrapping the survey with a 5.3 share and falling one spot to the #9 rank. See Mike Kinosian’s complete Ratings Takeaways from this group of markets here.

Industry News

WLS-AM, Chicago’s Steve Cochran Lands Sosa Interview

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WLS-AM, Chicago morning drive host Steve Cochran (left) interviewed former Chicago Cubs star Sammy Sosa (center) on March 15 as the controversial former ballplayer returned to the Windy City. Sosa left Chicago and the Cubs after the 2004 season and, in 2009, it was revealed that Sosa was among MLB players found to have tested positive for PEDs in 2003 in baseball’s steroids scandal. Last Friday, fans were treated to Sosa’s first interview with Chicago media in many years. WLS allowed local TV cameras into Cumulus Chicago studios to capture Sosa’s return to Chicago media. Also pictured here is Cochran’s co-host Andrea Darlas (right). See the interview here.

Industry News

FOX News Digital Beats CNN.com in Multiplatform Unique Visitors

FOX News Digital finished February leading CNN.com with total digital multiplatform unique visitors for the first time ever, according to Comscore. FOX News Digital had 115.4 million (up 18% over last year)im unique visitors and CNN.com had 110.9 million (down 6% from last year). FOX News Digital has led CNN.com and NYTimes.com in multiplatform total views and multiplatform total minutes in recent years but CNN.com relinquishes the lead in multiplatform unique visitors (similar to radio’s cume) for the first time since Comscore has been reporting digital ratings.

Industry News

Hillsdale College Student Wins Best Documentary from IBS

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Pictured above is Hillsdale College student Thérèse Boudreaux (’24) who won first place for Best Documentary at this year’s Intercollegiate Broadcasting System Awards presented at the organization’s conference hosted in New York City. Boudreaux’s entry was PFAS: Forever Chemicals,” and this award marks WRFH/Radio Free Hillsdale 101.7 FM’s eighth national first-place award from the Intercollegiate Broadcasting System. WRFH general manager Scot Bertram states, “Our students produce impressive content, and once again their hard work has been recognized. Our students have a passion for audio and storytelling. They’ve dedicated themselves to creating high-quality programming and that effort is reflected in their accomplishments.”

Industry News

TALKERS News Notes

The NAB launches the 2024 Election Toolkit – an online resource that provides local television and radio broadcasters with tips and resources to combat misinformation, drive get-out-the-vote efforts and cover local, state and federal elections. NAB president and CEO Curtis LeGeyt states, “Research suggests only about a third of Americans believe the upcoming 2024 election will be both honest and open, and nearly two-thirds believe that disinformation will influence the outcome. Broadcasters’ trusted local journalism combats the overwhelming tide of misinformation and disinformation online, making our role in providing accurate information this election season more important than ever.” Check it out here.

Former President Donald Trump sat down for a wide-ranging interview with WABC, New York’s Sid Rosenberg, on the “Sid and Friends in the Morning” program. Trump talked about his stance on abortion, the war in Gaza and his bid to win the White House this November.

Cumulus Media and MLB’s Los Angeles Dodgers agree to renew their partnership to air Dodgers games on KYVB, Oxnard-Ventura.

Cumulus Media’s Westwood One is the official network audio broadcast partner of the NCAA, and will once again be home to every game in the NCAA Division I Men’s Basketball Tournament. Westwood One will present each game through the National Championship on April 8.

Industry News

Yesterday’s (3/19) Top News/Talk Media Stories

The presidential race and Tuesday’s primary elections; the legal back-and-forth over Texas’ migrant apprehension law; former President Donald Trump’s legal battles and his efforts to post bond in the E. Jean Carroll judgement; Congressional leaders announce deal to fund the government through the end of the fiscal year; the Israel-Hamas war and the humanitarian crisis in Gaza; federal law enforcement’s warning about cyberattacks on U.S. water systems; Alabama legislators pass anti-DEI policy; and the lawlessness in Haiti were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

Audacy Names New Afternoon Show at “The Fan Upstate”

Starting next Monday (3/25), “WIRE 2 WIRE,” starring Greg “Diesel” Abee (left)and Cole Bryson (right), fills the afternoon drive daypart on Audacy sports talk outlet WYRD-AM/W249DL/W246CV,im Greenville-Spartanburg, South Carolina “The Fan Upstate.” The program takes over for “Offsides with Marc Ryan,” as Ryan moves to the company’s WXYT-FM, Detroit “97.1 The Ticket.” Audacy Greenville-Spartanburg SVP and market manager Steve Sinicropi states, “‘WIRE 2 WIRE’ allows us to elevate Diesel, who has worked alongside Marc for years, and Cole, who has done a great job with every sports assignment we’ve given him. ‘WIRE 2 WIRE’ will be a live, local sports show with knowledgeable, well-known local talent, and I know sports fans will love it.”

Industry News

Round One of February PPMs Released

imThe first of four rounds of ratings data from Nielsen Audio’s February PPM survey has been released for 12 markets including New York, Los Angeles, Chicago, San Francisco, Dallas, Houston, Atlanta, Philadelphia, Nassau-Suffolk (Long Island), Riverside-San Bernardino-Ontario, San Jose, and Middlesex-Somerset-Union (New Jersey). The February survey covered February 1 – 28. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In New York, Red Apple Media’s news/talk WABC adds three-tenths to finish the survey with a 3.8 share (6+, weekly AQH share) but remains ranked #11, while iHeartMedia’s news/talk WOR loses one-tenth for a 1.6 share finish and falls to the #20 rank. In Chicago, Nexstar Media Group’s news/talk WGN tacks on four-tenths to finish with a 3.5 share that lifts it to the #8 rank, while Cumulus Media’s news/talk WLS-AM adds two-tenths for a 2.0 share finish and remains ranked #18. Audacy’s crosstown all-news WBBM-AM/WCFS-FM fell eight-tenths to a 5.4 share but only regressed one spot to the #3 rank. See Mike Kinosian’s complete Ratings Takeaways from this group of markets here.

Industry News

BMI Pays Tribute to Erica Farber

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Erica Farber, the retiring CEO of the Radio Advertising Bureau, is pictured above (right) receiving a BMI gold record from the performing rights organization in appreciation of the support she’s provided BMI’s songwriters and publishers over the years. Presenting the record to Farber is BMI VP of industry relations Dan Spears (left). The inscription reads: “Congratulations on your retirement, Erica! BMI celebrates your 12 years of service leading the RAB and 52 years serving the broadcasting industry. Thank you for many years of friendship and for your continuous support of BMI songwriters and publishers. You will be greatly missed. Your BMI Family”

Industry News

Veritonic Integrates with Adjust

Audio research and analytics platform Veritonic announces an integration with leading measurement and analytics company Adjust. Through this integration, Veritonic’s premier audio attribution solution will receive automated data about in-app conversion actions on mobile devices including installs, purchases,im subscriptions, and more. Veritonic CEO Scott Simonelli comments, “We take pride in our collaborations with visionary leaders, amplifying the impact of our solutions and elevating the value delivered to our clients. This seamless integration empowers us to furnish our clients with even more comprehensive, insightful, and actionable data. It equips them to finely tune their audio campaigns, ensuring optimal results while instilling confidence in the allocation of their advertising budget across channels.”

Industry News

Mike Gallagher First in Line to Vote Today!

Salem Radio Network nationally syndicated talk host Mike Gallagher is pictured here after casting hisim votes in Florida’s primary elections today (3/19). Gallagher was first in line this morning and posted this picture on “X” (formerly Twitter) as he left the polling place, and it received more than 15,000 views in the first 30 minutes. Gallagher adds, “In Chicago, most voters will view it twice. Or more.”