Category: Analysis

June 2020 PPM Analysis: Cume
(Part Four, The #1 Club)

| July 27, 2020

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — Our three previous overviews of June 2020 cume results were spoken-word genre-specific: The news format (Tuesday, 7/21); sports talk (Wednesday, 7/22); and news/talk (Thursday, 7/23).

In the fourth and final installment, we address each PPM market’s top-cuming station.

Nielsen Audio only releases audience estimates for stations subscribing to its services.

As a result, ratings stats in this analysis are limited to outlets paying that company for its information.

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June 2020 Analysis: Cume & Coronavirus
(Part Three, News/Talk)

| July 23, 2020

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — Stations under the news/talk banner are highlighted in the third of a special four-part series concentrating on June 2020 cume results.

Similar installments were posted earlier this week for the news format (Tuesday, 7/21) and sports talk (yesterday, 7/22).

Included in this comprehensive cume-centered summary are all commercial, English-language news/talk outlets (including online streams, if applicable) that appeared with at least a .1 (6+) in any of Nielsen Audio’s 48 PPM-markets during the June 2020 ratings period (May 21 – June 17).

Nielsen Audio only releases audience estimates for facilities that subscribe to its services.

Owing to that reason, ratings stats in this exclusive analysis are limited to stations that pay Nielsen Audio for its data.

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June 2020 PPM Analysis: Cume & Coronavirus (Part Two, Sports Talk)

| July 22, 2020

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — The second of our multi-part series addressing cume results in the COVID-19/coronavirus-era deals with sports talk.

In order for a sports talk station to appear in any of the below-listed charts, it needed to score a top 20 ranking in any PPM-market (June 2020, 6+).

Keep in mind that, owing to the coronavirus outbreak, all MLB, NBA, and NHL teams have been out of action for several months.

Nielsen Audio only releases audience estimates for stations subscribing to its services. For that reason, ratings stats in this analysis are limited to outlets paying that company for its information.

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June 2020 Analysis: Cume & Coronavirus
(Part One, The News Format)

| July 21, 2020

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — The news format takes center-stage in the first of a multi-part series focusing on June 2020 cume results in this uniquely challenging  coronavirus-era.

A top 20 ranking by a news operation in any of the 48 PPM-markets (June 2020, 6+) is the inclusion threshold for breakouts that appear below.

Nielsen Audio only releases audience estimates for stations subscribing to its services.

As a result, ratings stats in this analysis are limited to outlets paying that company for its information.

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June 2020 PPM Analysis: News/Talk

| July 20, 2020

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES —  Our four-part series of June 2020 ratings summaries concludes with a widespread recap of news/talk.

Included in this detailed synopsis are all commercial, English-language news/talk outlets (including online streams, if applicable) that appeared in any of Nielsen Audio’s 48 PPM-markets during the June 2020 ratings period (May 21 – June 17).

Unless otherwise noted, information for each news/talk station and stream was factored into all of our highlighted charts.

Whereas 61% of news/talk stations on our panel had month-to-month erosion (May 2020 – June 2020, 6+), 68% experienced year-to-year improvement (June 2019 – June 2020, 6+).

Nielsen Audio only releases audience estimates for facilities that subscribe to its services. Owing to that reason, ratings stats in this exclusive analysis are limited to stations that pay Nielsen Audio for its data.

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June 2020 PPM Analysis: Alternative

| July 17, 2020

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — Having already posted thorough June 2020 ratings overviews for the news format (Wednesday, 7/15) and sports talk stations (yesterday, 7/16), we turn our attention to a similar analysis for alternative – occasionally referred to as “modern rock.”

The following scoreboards are comprised of alternative-formatted facilities that rank in the top 20 (6+) in any PPM-market during the June 2020 ratings period.

Nielsen Audio only releases audience estimates for facilities that subscribe to its services. Owing to that reason, ratings stats in this exclusive analysis are limited to stations that pay that company for its data.

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June 2020 PPM Analysis: Sports Talk

| July 16, 2020

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES —  A comprehensive summary of the sports talk format is the centerpiece of the second in our four-part series of June 2020 PPM overviews.

Coronavirus-related challenges affecting sports talk facilities include the fact that the MLB; NBA; and NHL seasons were put on hold several months ago.

After starting exhibition contests on schedule, MLB pulled the plug in mid-March. The official season is slated to begin next Thursday (7/23) in Washington, DC (Yankees versus National), and Los Angeles (Giants versus Dodgers); the NBA season is set to resume one week later (7/30).

Meanwhile, the NHL plans to return August 1 with 24 teams competing for the Stanley Cup in a best-of-five series of round-robin games.

The following scoreboards are comprised of sports talk facilities that rank in the top 20 (6+) in any of the 48 PPM-markets during the June 2020 ratings period, which covered May 21 – June 17.

Ratings information in this exclusive analysis is limited to sports talk properties that subscribe to Nielsen Audio’s audience estimates.

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June 2020 PPM Analysis:
The News Format

| July 15, 2020

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — Our detailed four-part series of June 2020 ratings summaries commences with an overview of news stations.

Every news station meeting our ratings criteria of a top 20 finish in any PPM-market posted a 6+ February 2020 – March 2020 improvement, with nearly half doing so by at least one full-share.

Naturally, no format could hope to sustain that sort of success: As noted below, half our news stations experience May 2020 – June 2020 erosion (6+).

In terms of year-to-year comparisons, just over four of every five news stations on our panel notched April 2019 – April 2020 increases (82%, 6+). That compares to 69% (6+) in both May 2019 – May 2020 and June 2019 – June 2020.

Entercom owns all but three stations listed in this format analysis.

Non-Entercom operations in this report are iHeartMedia Boston’s WBZ-AM (also listed in Providence); Hubbard Broadcasting Washington, DC’s WTOP-FM; and Sinclair Broadcast Group Seattle’s KOMO.

Ratings stats in this exclusive analysis are limited to stations paying Nielsen Audio for its data.

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Has Pandemic-Related Listening Peaked?

| June 30, 2020

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — Radio’s roughly mid-March through June COVID-19 coverage has at least one thing in common with the novel virus itself: More questions are raised about each than we have answers.

In a matter of just several months, the number of Americans who have perished owing to the widespread coronavirus is rapidly hurtling toward 130,000. It is absolutely numbing that some medical experts are now upwardly revising USA fatalities to a quarter of a million by the end of the year, as each new day sets a record for reported cases..

The nation’s unemployment rate has soared to double-digits – those filing for claims continues at a staggering rate. The economy has taken a substantial hit, and millions of Americans continue to institute self-imposed quarantine practices.

Heretofore seldom-used expressions in our country such as “stay-in-place” and “flattening the curve” are recited daily, as have “returning back to normal,” and  adjusting to life in the “new normal.”

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Coronavirus’ Cume Factor (Part Two)

| June 25, 2020

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — Cume, the Rodney Dangerfield stat of the ratings world, is the focal point of our expanded coverage of radio listening habits during the May 2020 survey period (April 23 – May 20).

Posted yesterday (Wednesday, 6/24), our previous cume-centered piece dealt with news-formatted and sports talk stations.

Now, news/talk takes center stage in this follow-up overview of a sweep in which the singular national conversation was, once again, COVID-19.

All commercial, English-language news/talk stations registering at least a .1 (6+) in a PPM-surveyed market in the May 2020 report automatically qualify to be included in the below-listed breakouts.

Nielsen Audio only releases audience estimates for stations subscribing to its services. As a result, ratings stats in this analysis are limited to outlets paying that company for its information.

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