Category: Analysis

September 2020 PPM Analysis: News/Talk

| October 15, 2020

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES —  An across-the-board news/talk recap finalizes our three-part series of September 2020 ratings summaries.

Posted earlier this week were full reviews of the news format (Tuesday, 10/13) and sports talk (yesterday, 10/14).

This detailed synopsis highlights all commercial, English-language news/talk outlets (including online streams, if applicable) that appeared with at least a .5 (6+) in any of Nielsen Audio’s 48 PPM-markets during the September 2020 ratings period (August 13 – September 9).

Unless otherwise noted, information for each news/talk station and stream was factored into all of our highlighted charts.

The percentage of news/talk stations logging a September 2019 – September 2020 upswing (71%) remains consistent with August 2019 – August 2020’s (64%); July 2019 – July 2020’s 65%; and June 2019 – June 2020’s 68%.

Nielsen Audio only releases audience estimates for facilities that subscribe to its services.

Owing to that reason, ratings stats in this exclusive analysis are limited to stations that pay Nielsen Audio for its data.

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September 2020 PPM Analysis:
Sports Talk

| October 14, 2020

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES —  Sports talk is the focus of the second in our three-part series of detailed September 2020 PPM overviews.

The following scoreboards are comprised of sports talk facilities that rank in the top 20 (6+) in any of the 48 PPM-markets during the September 2020 ratings period, which covered August 13 – September 9.

After a lengthy coronavirus-related absence, Major League Baseball, the NBA, and NHL resumed their respective seasons in various abbreviated fashions, with all three leagues successfully progressing to the post-season.

The Tampa Bay Lightning defeated the Dallas Stars four games to two to win the Stanley Cup (9/28), while the Los Angeles Lakers clinched the NBA title this past Sunday night (10/11) by besting the Miami Heat in a series that went six games as well.

Thus, franchises in Tampa and Los Angeles already have one 2020 title each and could add at least one more, as MLB’s two Championship Series find the Tampa Bay Rays pitted against the Houston Astros and the Los Angeles Dodgers squaring off against the Atlanta Braves.

As far as the NFL is concerned, the first regular season game was (Thursday) September 10, the day after the September 2020 sweep concluded. Fourteen (14) more contests were played (Sunday) September 13, followed by two Monday night affairs (9/14).

Ratings information in this exclusive analysis is limited to sports talk properties that subscribe to Nielsen Audio’s audience estimates.

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The Spoken Word Audio Report

| October 14, 2020

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — Like telling the punchline at the beginning of the joke, I’ll bottom-line it for you. Ready?

Talk, on the phone. Digest what follows, and you will understand why to take those four words literally.

Worth your time.

This 2nd annual study from NPR and Edison Research mashes-up a 4000+ Edison Share of Ear survey sample, and another thousand interviews with 18+ monthly spoken-word audio consumers, and video from Zoom-focus-group type interviews.

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September 2020 PPM Analysis:
The News Format

| October 13, 2020

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — Our detailed series of September 2020 ratings summaries begins with an overview of news stations.

The following scoreboards are comprised of news operations that rank in the top 20 (6+) in any of the 48 PPM-markets during the September 2020 ratings period (August 13 – September 9).

While only roughly one of every four news stations in our sample experiences month-to-month improvement (23%, 6+), three times as many notch year-to-year gains (69%).

Ratings stats in this exclusive analysis are limited to stations paying Nielsen Audio for its data.

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Radio Show 2020: Noon Is ‘the new Morning Drive’

| October 9, 2020

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — In olden times, when the boss asked what the station got for its money by sending you to the convention, THIS is what you’d show-off.

“Radio Listening During Covid-19: What’s Changed,” presented by Nielsen Audio Senior VP/Client Services John Snyder, draws the road map to radio’s New Normal.

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Radio Show: Broadcast Finance 2020 – The Pandemic Edition

| October 8, 2020

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — Before conventions went-virtual, I was always impressed by how – even after a night of revelry – this first-thing-in-the-morning session was standing room only. And this year’s version lost nothing in translation to Zoom.

Moderated by Pillsbury Winthrop Shaw Pittman LLP partner Scott Flick, remote panelists Hubbard Radio CEO Ginny Morris and Connoisseur Media CEO Jeff Warshaw reflected on their stations’ response to the pandemic shutdown, and projected their sense of where we go from here.

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2020 Radio Show: ‘What Business Are You in Now?’

| October 7, 2020

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — Day 2 video of the NAB/RAB virtual Radio Show is now available on-demand (radio.nabshow.com), and you might want to register just to see this session.

For years, as digital competitors have horned-in-on radio’s Time Spent Listening and enchanted advertisers, convention panels have talked-the-talk that we can’t just be a radio station any more…as cutbacks compromised the local content that will always be broadcasters’ silver bullet.

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2020 Radio (Virtual) Show

| October 6, 2020

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — Long-time-no-convention, pick an industry, any industry. Ours hopes to rally again for an October 2021 NAB Show in Las Vegas, a town that would kill for a crowd. Meantime, as Zoom stock has nearly quintupled in six months, we convene the way we work, online.

Radio Show – Audio/Streaming/Podcasting – Produced by RAB and NAB

The weeklong cyber-conference kicked-off yesterday with NBC senior business correspondent and MSNBC anchor Stephanie Ruhle moderating “CEO Town Hall,” a panel discussion with Cumulus Media’s Mary Berner, Entercom Communications’ David Field and iHeartMedia’s Bob Pittman; dress code Coronavirus Casual.

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August 2020 PPM Analysis: News/Talk

| September 15, 2020

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES —  A comprehensive news/talk recap – including a complete section of cume data – concludes our three-part series of August 2020 ratings summaries.

Posted last week were full reviews of the news format (Thursday, 9/10) and MLB flagships (Friday, 9/11).

This detailed synopsis highlights all commercial, English-language news/talk outlets (including online streams, if applicable) that appeared with at least a .5 (6+) in any of Nielsen Audio’s 48 PPM-markets during the August 2020 ratings period (July 16 – August 12).

Unless otherwise noted, information for each news/talk station and stream was factored into all of our highlighted charts.

The percentage of news/talkers recording August 2019 – August 2020 growth (64%) remains remarkably consistent with July 2019 – July 2020’s 65% and June 2019 – June 2020’s 68%.

Nielsen Audio only releases audience estimates for facilities that subscribe to its services.

Owing to that reason, ratings stats in this exclusive analysis are limited to stations that pay Nielsen Audio for its data.

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August 2020 PPM Analysis:
Major League Baseball Flagships

| September 11, 2020

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — To say this has been the wackiest baseball season on record – and perhaps the strangest, most challenging year, in general, in our lifetime – would be the height of understatement.

Yes, we’ve previously witnessed MLB strikes that cancelled games (1972 and 1982).

One in 1994 actually wiped out the post-season, including that year’s World Series.

Lockouts have occurred in 1973, 1976, and 1990.

Owing to the coronavirus pandemic, however, 2020’s entire 162-game season was whittled down to just 60 games.

Fingers remain crossed, but there’s no guarantee that reduced slate will be fulfilled.

Moreover, games are being played with no fans in the stands.

Preceded by two games on (Thursday) July 23, MLB teams gave it a go on (Friday) July 24 and their respective radio flagships returned to action as well, although some broadcast teams are doing play-by-play from remote studios.

With that as a backdrop, we present our exceptionally tardy first-of-the-year overview of MLB flagships.

As usual, this analysis comes with some unique ground rules and fine-print.

Leading off, the following scoreboards are for an MLB team’s English-language, Nielsen Audio subscribing key station during the August 2020 sweep (July 16 – August 12).

Some MLB teams have an AM and FM flagship and/or an emergency alternative (backup); however, our lineup card only shows one “designated hitter” per team.

In cases where the multiple flagships include music FMs, we have selected the spoken-word station. If both flagships are from the spoken-word arena, the sports talk outlet gets the nod.

Mirroring the one-station-per-team model, MLB flagships listed here have ratings data from one Nielsen Audio metro.

For example, information is limited for the flagships of the Mets (news WCBS-AM) and Yankees (sports talk WFAN) to their home market of New York City, even though they may appear in Nassau-Suffolk (Long Island) and/or Middlesex-Somerset-Union.

Likewise, key stations for the Giants (sports talk KNBR) and A’s (business news KNEW-AM in its first-year) appear in San Francisco and San Jose, but only the San Francisco data is used here.

The primary flagship for the Los Angeles Angels, (sports talk) KLAA, is unlisted (August 2020) in both the Los Angeles and Riverside-San Bernardino-Ontario reports. Therefore, we are using the team’s secondary outlet, (sports talk) KSPN, throughout this entire overview.

No ratings information is available/shown for the main outlet of the American League East’s Toronto Blue Jays (sports talk CJCL).

Data cited here is not limited to any specific day-part. All stats are full-week, Monday – Sunday, 6:00 am – 12:00 midnight (6+).

Since the season was delayed from late-March until July 23 – 24, we are foregoing our usual year-to-year comparisons; however, we are adding cume as a new component.

Spoiler Alert: So, how did fans react after being in lockdown mode in the ongoing COVID-19 crisis with no baseball as a diversion?

Did they miss MLB on radio, or have they moved on and lost interest in our “National Pastime?”

In results reminiscent of how adult contemporary outlets obliterate the competition when they play all-Christmas music, not one of our MLB flagships showed July 2020 – August 2020 erosion (90% improved/10% were unchanged).

If not even more so, cume results are equally as impressive – as every MLB key station registers a month-to-month cume uptick.

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