Category: Analysis

February 2020 PPM Analysis: Extra

| April 7, 2020

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES —  Given that “coronavirus” and “COVID-19” thoroughly dominate virtually every one of today’s conversations, it’s worth remembering that – as shocking as it is – the nation as a whole has been familiar with those terms for only the last few months.

Stations in all formats are stepping up coverage of what has become a pandemic; however, spoken-word outlets are naturally leading the way.

Thus, for (at least) the next several months, our “Extra” coverage of each PPM sweep will detail month-to-month shifts among news/talk; all-news; public radio news/talk; and sports talk stations. Regarding the latter, with the cancellation/postponement of NBA, NHL, and MLB games (as well as signature sports events such as March Madness, Kentucky Derby, etc.), it will be interesting to see what fluctuations (if any) occur in sports talk.

These “Extra” overviews will supplement our detailed analyses via individual format scoreboards, which will be posted as usual.

We are beginning with the February 2020 ratings period (January 30 – February 26).

For timeline/context purposes only (and not in any way meant as a political commentary), the President – at a February 28 South Carolina rally –  referred to what was becoming accelerated mention of coronavirus (if not COVID-19 itself) as a “hoax.” That was two days after the final day of the February sweep. As a result, “coronavirus” was certainly in mainstream discussions at that time and could have influenced radio listening.

News/talk and all-news stations (including business news) appearing with at least a .1 (6+) in the February 2020 sweep are noted below, while the threshold for inclusion by public radio news/talk and sports talk stations is a top 20 ranking (6+).

Nielsen Audio only releases audience estimates for stations subscribing to its services. As a result, ratings stats in this analysis are limited to facilities paying that company for its information.

Read More

February 2020 PPM Analysis: News/Talk

| March 30, 2020

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — A wide-ranging news/talk analysis concludes our four-part series of February 2020 overviews.

Included in this thorough synopsis are all commercial, English-language news/talk outlets (including online streams, if applicable) that appeared in any of Nielsen Audio’s 48 PPM-markets during the February 2020 ratings period (January 30 – February 26).

Unless otherwise noted, information for each station and stream was factored into all of our highlighted charts.

Read More

February 2020 PPM Analysis: Classic Rock

| March 27, 2020

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — Having posted February 2020 ratings overviews of sports talk (Wednesday, 3/25) and public radio news/talk (yesterday, 3/26), we now turn our attention to classic rock.

This summary is comprised of PPM-market classic rockers that rank in the top 20 (6+) in the February 2020 ratings period, which covered January 30 – February 26.

Nielsen Audio only releases audience estimates for facilities that subscribe to its services. Owing to that reason, ratings stats in this exclusive analysis are limited to stations that pay Nielsen Audio for its data.

Bottom-line matchup: The typical PPM-market classic rock station in February 2020 generally notches a 6+-share of 4.70 and finishes at #7.35 (6+), stats exceeding what we noted in sports talk and public radio news/talk.

Read More

February 2020 PPM Analysis:
Public Radio News/Talk

| March 26, 2020

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES —  Our thorough four-part February 2020 ratings summary continues with a detailed look at public radio news/talk stations.

Breakouts shown here consist of data from public radio news/talk facilities that rank in the top 20 (6+) in any PPM-market during the February 2020 sweep (January 30 – February 26).

Nielsen Audio only releases audience estimates for stations subscribing to its services. As a result, ratings stats in this analysis are limited to facilities paying that company for its information.

Read More

February 2020 PPM Analysis: Sports Talk

| March 25, 2020

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — Our comprehensive four-part series of February 2020 PPM overviews initiates with a look at sports talk.

The following scoreboards are comprised of sports talk facilities that rank in the top 20 (6+) in any of the 48 PPM-markets during the February  2020 ratings period, which covered January 30 – February 26.

“Coronavirus” and “COVID-19” were being introduced to our vocabularies at the beginning of that sweep; the NBA and NHL seasons were put on hold (roughly) in mid-March.

Not to ring a sour note, particularly in this already unsettling time, but sports talk had an absolutely dreadful February 2020 ratings period. Only two stations in our sample notched month-to-month gains (6+) and the combined total from that duo was a scant three-tenths.

If a silver lining exists, it’s that February has traditionally been a weak month for the format.

By way of context, 76% of our sample was down in February 2017 (versus January 2017); 16% up; and 8% flat. A year later (February 2018), the comparable stats were 69% down; 9% up; and 22% flat. February 2019 totals of 73% down; 16% up; and 11% flat virtually mirrored February 2017 results.

Stats from our February 2020 sports talk panel indicate 83% regress; 4% notch improvement; and 13% are unchanged.

Of course, the wild card looking forward this year is the uncertainty of when – or if – we will see any MLB, NBA, and/or NHL games this season.

Time will tell.

In any event, ratings information in this exclusive analysis is limited to sports talk properties that subscribe to Nielsen Audio’s audience estimates.

Read More

Edison Research: The Infinite Dial 2020

| March 20, 2020

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — This 23rd annual survey of who’s-listening-to-what-and-how was derived from a telephone survey of 1,502 Americans age 12+, weighted to the USA population, and – important to note – conducted in January, before the Coronavirus pandemic disrupted habitual listening habits.  More on that in a minute.

Like yours truly, attending yesterday’s webinar, Edison’s Tom Webster and John Rosso from co-sponsor Triton Digital were self-quarantined at home.  If you missed it, a recording is available at EdisonResearch.com.

Read More

PPM Analysis: January 2020 Ratings “Extra”

| March 11, 2020

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES —  This time last month, we recapped wild positive and negative “Holiday” 2019 fluctuations triggered largely by stations that transitioned to all-Christmas music from (roughly) mid-November to December 25.

Turnaround is fair play, so – while perhaps not as precipitous as what we’ve seen on Wall Street the past two weeks or so – here’s a summary of dramatic shifts as soon as the holiday tunes went on hiatus.

The following breakouts reflect PPM-market stations that either improved their 6+-stat by at least one full-share or regressed by that margin or greater in the January 2020 sweep (January 2 – 29).

Read More

January 2020 PPM Analysis: News/Talk

| March 4, 2020

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — Our four-part series of January 2020 overviews wraps up with a comprehensive news/talk analysis, which reflects the format’s solid rebound from “Holiday” 2019.

Included in this thorough synopsis are all commercial, English-language news/talk outlets (including online streams, if applicable) that appeared in any of Nielsen Audio’s 48 PPM-markets during the January 2020 ratings period (January 2 – 29).

Unless otherwise noted, information for each station and stream was factored into all of our highlighted charts.

Read More

January 2020 PPM Analysis:
Rhythmic CHR

| March 3, 2020

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — Having already posted January 2020 overviews of all-news (last Friday, 2/28) and sports talk (yesterday, 3/2), we turn our attention to a music-intensive format; this month, it’s rhythmic CHR.

Likewise with those two aforementioned spoken-word formats, our rhythmic CHR analysis is comprised of data from facilities that rank in the top 20 in any of the 48 PPM-markets (6+, January 2020).

Nielsen Audio only releases audience estimates for facilities that subscribe to its services. Owing to that reason, ratings stats in this exclusive rhythmic CHR breakdown are limited to stations that pay Nielsen Audio for its data.

The company’s January 2020 ratings period covered January 2 – 29.

Read More

January 2020 PPM Analysis: Sports Talk

| March 2, 2020

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — Sports talk is the centerpiece of the second in our comprehensive four-part series of January 2020 PPM overviews.

The following scoreboards are comprised of sports talk facilities that rank in the top 20 (6+) in any of the 48 PPM-markets during the January 2020 ratings period, which covered January 2 – 29.

Ratings information in this exclusive analysis is limited to sports talk properties that subscribe to Nielsen Audio’s audience estimates.

Read More