Category: Analysis

NAB2018: Radio. Always on. Always in Range.

| April 9, 2018

By Holland Cooke
Media Consultant

 

LAS VEGAS — Among pep-talk signage here: “Radio has historically defined the in-car experience.  Now, radio can define any experience on the go, regardless of location.”

Nowhere did that ring truer than in the Digital Futures session on Sunday morning…packed, even after Saturday night in Vegas…

Newspapers are playing radio.

“Newspapers are struggling” isn’t news, but Mike Barthel from Pew Research told us just how badly.  USA newspaper ad revenue was near $50 billion in 2000, now it’s fallen to $18 billion and change.  Of all interloper media, newspapers make a greater percentage of their haul from digital, 29%; compared to local TV, which realizes 4-5% of its ad revenue from digital.

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February 2018 PPM Analysis: News/Talk

| April 2, 2018

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — Our extensive four-part special feature summary of February 2018 ratings overviews concludes with commercial, English language news/talk outlets.

Sports talk facilities were highlighted last Wednesday (3/28); public news/talk on Thursday (3/29); and classic rock last Friday (3/30).

To be included in this summary, a PPM-market commercial, English language news/talker needs to register at least a .5 (6+) in the February 2018 ratings period, which covered February 1 – 28.

The ratings requirement for sports talk, public news/talk, and classic rock is a top-twenty finish (6+) in any PPM-market.

Albeit the methodology used is different among the genres, however, for comparison purposes, a commercial news/talk station in our February 2018 sample usually has a Monday-Sunday (6+) average-quarter-hour share of 3.24 and ranks fourteenth (#14.35), whereas a public news/talk outlet is 3.86/#10.61 (6+), and a representative qualifying sports/talk property is 2.64 #14.17 (6+).

Nielsen Audio releases audience estimates for facilities that subscribe to its services. Owing to that reason, ratings stats in this exclusive overview are limited to stations that pay Nielsen Audio for its data.

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February 2018 PPM Analysis:
Classic Rock

| March 30, 2018

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — After having posted special feature February 2018 ratings overviews of sports talk stations (Wednesday, 3/28) and public news/talk outlets (yesterday, Thursday, 3/29), we turn our attention to classic rock.

This summary is comprised of PPM-market classic rockers that rank in the top 20 (6+) in the February 2018 ratings period, which covered February 1 – February 28.

Nielsen Audio only releases audience estimates for facilities that subscribe to its services. Owing to that reason, ratings stats in this exclusive analysis are limited to stations that pay Nielsen Audio for its data.

Bottom-line matchup: The typical PPM-market classic rock station in February 2018 generally notches a 6+-share of 4.98 and finishes in sixth/seventh place (#6.54), stats exceeding what we noted in sports talk and public news/talk.

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February 2018 PPM Analysis:
Public News/Talk

| March 29, 2018

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — As a follow-up to yesterday’s analysis of sports talk (Wednesday, 3/28), we carry on our extensive overview of the February 2018 sweep with a look at public-owned stations whose primary focus is news/talk.

Breakouts shown here consist of data from public news/talk stations that rank in the top 20 in any PPM market (6+, February 2018).

Over and above that particular ratings caveat, Nielsen Audio only releases audience estimates for stations that subscribe to its services. Thus, ratings stats in this analysis are limited to facilities that pay the company for its information.

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February 2018 PPM Analysis:
Sports Talk

| March 28, 2018

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — Our four-part series of detailed February 2018 PPM overviews commences with sports talk, which had far better season-to-season results (February 2017 – February 2018) than its month-to-month (January 2018 – February 2018) performance.

The following scoreboards are comprised of sports talk facilities that rank in the top 20 in any of the 48 PPM-markets (6+, February 2018).

Given that Nielsen Audio only releases audience estimates for stations that subscribe to its services, ratings information in this exclusive analysis are limited to properties that pay that company for its data.

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Smart Speakers Are Exploding

| March 19, 2018

By Holland Cooke
Media Consultant

 

BLOCK ISLAND, RI — That headline is NOT an April Fool’s joke…and they’re not literally exploding.  That’s simply the enthused headline atop the recent NuVoodoo research summary.

Even with so many smart speakers under the Christmas tree, we’re still early-on in the adoption curve, so this will only become more opportune for broadcasters.

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PPM Analysis: January 2018’s
Highs & Lows

| March 12, 2018

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — This time last month, we highlighted “Holiday” 2017 success achieved by stations programming all-Christmas music, as well as the significant consequence that proven programming strategy had across-the-board.

The following recaps the falloff (in some cases, particularly steep) that many of those all-Christmas music stations (the majority of which are adult contemporary) experienced in January 2018 and how stations in certain formats, including those in the spoken-word arena, have quickly rebounded.

Included below are all PPM-stations that either improved – or decreased – by one full-share (“Holiday” 2017 – January 2018, 6+).

We have broken out this interesting data market-by-market; format-by-format; highs to lows; and (6+) AQH share and ranking.

This supplements our earlier in-depth January 2018 ratings overviews of all-news (Wednesday, 2/28); sports talk (Thursday, 3/1); commercial news/talk (Friday, 3/2); and rhythmic CHR (Monday, 3/5).

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January 2018 PPM Analysis:
Rhythmic CHR

| March 5, 2018

By Mike Kinosian
Managing Editor
TALKERS

Our four-part series reviewing January 2018 ratings performances concludes with a thorough examination of rhythmic CHR.

Earlier recaps addressed all-news (Wednesday, 2/28); sports talk (Thursday, 3/1); and commercial news/talk (Friday, 3/2).

Our rhythmic CHR analysis is comprised of data from PPM-market facilities that rank in the top 20 (6+, January 2018).

Nielsen Audio only releases audience estimates for facilities that subscribe to its services. Owing to that reason, ratings stats in this exclusive rhythmic CHR breakdown are limited to stations that pay Nielsen Audio for its data.

The company’s January 2018 ratings period covered January 4 – 31.

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January 2018 PPM Analysis: News/Talk

| March 2, 2018

By Mike Kinosian
Managing Editor
TALKERS

The third in our four-part special feature summary of January 2018 ratings overviews deals with (commercial, English language) news/talk outlets.

All-news was addressed on Wednesday (2/28) and sports talk facilities were highlighted yesterday (3/1).

Heightening the scope of our already expansive analysis, we’ve extended the ratings criteria for PPM-market news/talk facilities to those registering at least a .5 (6+) in the January 2018 ratings period, which covered January 4 – 31.

While at the same time robustly inflating the eligible news/talk sample base by approximately one-third, it slightly lowers the format’s (6+) AQH share and raises the typical (6+) market rank.

By way of perspective, an all-news station in our January 2018 sample usually has a Monday-Sunday (6+) average-quarter-hour share of 4.74 and ranks eighth (#8.29), whereas a sports talk outlet is 3.06/#13.00 (6+), and a representative qualifying news/talk property is 3.19/#14.67 (6+).

It’s imperative to note that the threshold for inclusion for all-news and sports talk remains the same from past overviews – a top-twenty finish (6+) in any PPM-market; this marks the first time we are implementing the .5 or higher yardstick (6+) for news/talk (only).

Nielsen Audio releases audience estimates for facilities that subscribe to its services. Owing to that consistent reason, ratings stats in this exclusive overview are limited to stations that pay Nielsen Audio for its data.

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January 2018 PPM Analysis: Sports Talk

| March 1, 2018

By Mike Kinosian
Managing Editor

LOS ANGELES — Our extensive four-part series of January 2018 PPM overviews continues with sports talk; a look at all-news operations was posted yesterday (Wednesday, 2/28).

The following scoreboards are comprised of sports talk facilities that rank in the top 20 (6+, January 2018) in any of the 48 PPM-markets.

Nielsen Audio only releases audience estimates for stations that subscribe to its services.

Owing to that reason, ratings information in this exclusive analysis are limited to properties that pay Nielsen Audio for its data.

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January 2018 PPM Analysis: All-News

| February 28, 2018

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — Bidding adieu to the shortest month of the year, we commence our four-part series of January 2018 ratings recaps with an overview of all-news operations.

The following scoreboards reflect data from all-news stations that appeared in the top 20 (6+) in January 2018, a ratings period that covered January 4- 31.

Nielsen Audio only releases audience estimates for facilities that subscribe to its services. As a result, ratings stats in this exclusive analysis are limited to stations that pay Nielsen Audio for its data.

With the exception of WBZ-AM, Boston and KFBK, Sacramento (both iHeartMedia); WTOP, Washington, DC (Hubbard); and KOMO, Seattle (Sinclair Broadcast Group), all stations listed here are Entercom-owned properties.

The vast majority of stations shown here do – indeed – program news around the clock; however, a few run talk blocks, making them genuine news – talk hybrids.

Appearing in the Baltimore report, Bloomberg-operated WDCH airs a business news format.

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PPM Analysis: 2017 in Review

| February 13, 2018

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — As was once again documented in exhaustive detail in our exclusive series of “Holiday” 2017 overviews posted here last week, the “Holiday” sweep is without question the most volatile of Nielsen Audio’s 13 ratings periods per calendar year, particularly as it relates to music radio. 

Historically, the December and January survey periods produce the next wildest activity as they directly lead up to and follow the “Holiday” momentum; things tend to quickly shake back to a sense of “normalcy” in the January report.

Owing to major programming modifications (primarily all-Christmas music), listening patterns change significantly, of course, in November and December.

Given that a variety of formats are impacted, pronounced ratings swings in the aforementioned survey periods are hardly limited though to music-intensive formats.

In anticipation of next week’s January 2018 results, let’s examine the extent and 2017 timeline of high/low fluctuations registered by a comprehensive cross-section of spoken-word stations.

Each facility shown here (a) appeared in all 13 ratings periods (January 2017 through “Holiday” 2017), notching a minimum of .1 (6+) each time and (b) reached 1.0 or higher (6+) at least once in the last 13 sweeps.

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PPM Analysis: A Closer Look at “Holiday” 2017

| February 9, 2018

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — Analogous to the ocean of red minus marks we have been witnessing in the stock market since last Friday (2/2), the “Holiday” 2017 ratings report contains a plentiful percentage of striking downward moves as well.

There are, of course, obvious differences in the two scenarios.

Unlike Wall Street’s massive negative “correction” (as they prefer to call it), the radio industry knew 12 months in advance exactly what was going to happen; when; and why.

For many years, it has been common knowledge that one particular blue-chip “stock,” the one that plays wall-to-wall Christmas music for a roughly four-week period leading up to Christmas Day, balloons in the “Holiday” ratings period.

Furthermore, unlike Wall Street investors in extreme angst regarding what/when constitutes the market’s “bottom,” history indicates radio ratings usually shake right back out in January or February, at the latest.

Ever since the all-Christmas music phenomenon became a genuine “thing,” several natural curiosities have surfaced, such as:

  • When will the widespread popularity for around-the-clock holiday music reach its ceiling?
  • Which formats are most susceptible to the all-Christmas strategy?
  • Can a market sustain multiple all-Christmas music stations?
  • Especially in light of CBS’s “Big Brother” getting Omarosa to take on NBC’s Olympics coverage, is there counter-programming solution to all-Christmas music?
  • How can an all-Christmas music station extend its brand past the January or February sweep?

Those last two questions are ongoing daunting challenges left up to the programmers; however, in this overview and the adult contemporary ratings analysis posted earlier this week (Wednesday, 2/7), you might find, at least, a glimmer of insight to the first three queries.

In addition to Wednesday’s in-depth analysis of adult contemporary – the dominant all-Christmas music format – we have also addressed the “Holiday” 2017 sweep as it relates to public news/talk; commercial news/talk; and urban contemporary.

Included below are all PPM-stations that either improved – or decreased – by one full-share (December 2017 – “Holiday” 2017, 6+) and this special report ends with even bonus coverage to the bonus coverage.

We have broken out this interesting data market-by-market; format-by-format; highs to lows; and (6+) AQH share and ranking.

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“Holiday” 2017 PPM Analysis: Adult Contemporary

| February 7, 2018

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — We purposefully reserved the fourth installment of our comprehensive look at “Holiday” 2017 overviews for adult contemporary – the format that leads the way in the all-Christmas music programming strategy.

While a representative or two from some other formats engage in wall-to-wall Christmas music, adult contemporary was the originator and, by an overwhelming majority, it remains the most common proponent.

To be clear though, not every adult contemporary station listed here plays all-Christmas music during “Holiday” sweeps and some ACs even register a December 2017 – “Holiday” 2017 decline.

You will, however, see that the great majority of PPM-market adult contemporary stations are up month-to-month.

Whether or not they program all-Christmas music roughly between Thanksgiving week and Christmas Day, adult contemporary facilities that rank in the top 20 in a PPM-market (6+, “Holiday” 2017) comprise the following scoreboards in the industry’s most extensive overview of a “Holiday” ratings sweep.

Nielsen Audio only releases audience estimates for stations that subscribe to its services. Owing to that reason, ratings information in this “Holiday” 2017 report are limited to stations that pay Nielsen Audio for its data.

To add perspective throughout this analysis, we are including several “Flashback” ratings comparisons from previous “Holiday” sweeps.

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“Holiday” 2017 PPM Analysis:
Urban Contemporary

| February 6, 2018

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — A thorough examination of stations under the urban contemporary umbrella represents the third in our series of “Holiday” 2017 ratings overviews.

Previously posted were “Holiday” 2017 ratings summaries of public news/talk stations (Friday, 2/2) and commercial news/talk (yesterday, 2/5).

This urban contemporary analysis is comprised of PPM-market facilities that rank in the top 20 (6+) in the “Holiday” 2017 ratings period, which covered December 7 (2017) through January 3 (2018).

Nielsen Audio only releases audience estimates for facilities that subscribe to its services. For that reason, ratings stats and information in the following urban contemporary charts are limited to stations that pay Nielsen Audio for its data.

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“Holiday” 2017 PPM Analysis: Commercial News/Talk

| February 5, 2018

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — Our series of thorough recaps of “Holiday” 2017 PPM results kicked off last Friday (2/2) with public news/talk outlets.

We continue with commercial news/talkers, whose average (6+) “Holiday” 2017 share is 3.21 compared to public news/talk’s 3.38; the typical commercial news/talk station in our sample finishes at #12.02 (6+), versus #11.07 for public news/talk.

Parameters used for these news/talk scoreboards are that facilities must appear in a PPM-market’s top 20 (6+, “Holiday” 2017).

Included as well is a list of commercial news/talk stations that ranked below #20 (6+) in “Holiday” 2017, although their stats are not incorporated in any charts in this analysis.

Given that Nielsen Audio only releases audience estimates for subscribers to its services, ratings stats in this exclusive news/talk overview are limited to stations that pay Nielsen Audio for its data.

As a reminder, this particular “Holiday” 2017 PPM overview/analysis deals only with commercial news/talk outlets.

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“Holiday” 2017 PPM Analysis:
Public News/Talk

| February 2, 2018

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — We commence our extensive overview of the “Holiday” 2017 sweep with a look at public-owned stations that primarily focus on news/talk.

Breakouts shown here consist of data from public news/talk stations that rank in the top 20 in any PPM market (6+, “Holiday” 2017).

Over and above that particular ratings caveat, Nielsen Audio only releases audience estimates for stations that subscribe to its services. Thus, ratings stats in this analysis are limited to facilities that pay the company for its information.

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PPM Analysis: December 2017’s Ups & Downs

| January 15, 2018

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — Each month, we analyze PPM ratings performances of two spoken-word formats and two music-intensive formats. In the December 2017 sweep, for example, we have already addressed all-news; sports talk; hot AC; and country.

Given the fact, however, that the December 2017 ratings period (November 9 through December 6) again featured many (primarily) adult contemporary stations transitioning to all-Christmas music, we are adding bonus coverage to gauge the overall impact of this annual programming strategy.

This particular overview addresses all PPM-stations that either improved – or decreased – by one full-share (November 2017 – December 2017, 6+).

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December 2017 PPM Analysis: Country

| January 10, 2018

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — The fourth and final installment of our special feature December 2017 ratings overviews summarizes the format with the most qualifying stations of any musical genre – country.

Our previous analyses dealt with all-news (Friday, 1/5); sports talk (Monday, 1/8); and hot AC (yesterday, Tuesday, 1/9).

This summary is comprised of PPM-market country facilities that rank in the top 20 (6+) in the December 2017 ratings period, which covered November 9 – December 6.

Bottom-line matchup: In terms of (6+) AQH share, results for our country panel (4.29, 6+) are very similar to all-news (4.46, 6+) and hot AC (4.34, 6+).                               

Nielsen Audio only releases audience estimates for facilities that subscribe to its services. Owing to that reason, ratings stats in this exclusive analysis are limited to stations that pay Nielsen Audio for its data.

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CES 2018: Robo-Car Revs Up

| January 10, 2018

By Holland Cooke
Media Consultant

 

LAS VEGAS — In his opening keynote, Consumer Technology Association President/CEO Gary Shapiro told us that:

  • In 1960, one third of Americans lived in cities.
  • Today half do.
  • In 2050, two-thirds will.

He introduced Ford Motor Company CEO Jim Hackett, who reckons that “roads that were built for cars replace streets that were built for living.”  Hackett’s mission is “a total redesign of the surface transportation system.”  In his view, “these already stressed systems are collapsing.”  And “the living street” depicted in his multimedia presentation foretells gentrified urban space that’s a throwback to more convivial times.  A key component in this transformation will be autonomous vehicles.

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December 2017 PPM Analysis: Hot AC

| January 9, 2018

By Mike Kinosian,
Managing Editor
TALKERS

LOS ANGELES — Following two extensive December 2017 overviews in the spoken-word arena (all-news, Friday 1/5 and sports talk yesterday, 1/8), we turn our attention to hot AC.

Breakouts shown here consist of data from hot ACs that rank in the top 20 in any PPM market (6+, December 2017).

Over and above that particular ratings caveat, Nielsen Audio only releases audience estimates for stations that subscribe to its services. Thus, ratings stats in this analysis are limited to facilities that pay Nielsen Audio for its data.

Bottom-line comparison: Based on our parameters and analysis, hot AC (#8.81) and all-news (#8.41) are similar in average 6+ rank in December 2017, as well as typical 6+share (4.34, hot AC/4.46, all-news).   

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CES 2018: Software, Hardware, Hard Feelings

| January 9, 2018

By Holland Cooke
Media Consultant

 

LAS VEGAS — As some 180,000 of us – from 150 countries — swarm Las Vegas this week, we media are under strict instructions FROM the Consumer Electronics Show not to SAY “Consumer Electronics Show” in our reports. They want us to say “C.E.S.,” which, to me, sounds like a disease.

The Consumer Electronics Association even changed its name to “Consumer Technology Association,” because the way we use smartphones and Amazon and Uber and AirBnB – and with Bitcoin and presidential Tweets grabbing headlines – it’s clear that technology is no longer just gadgets.

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December 2017 PPM Analysis: Sports Talk

| January 8, 2018

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — Our four-part series of thorough December 2017 PPM overviews continues with sports talk.

This chain of recaps began last Friday (1/5) with a look at all-news operations.

The following scoreboards are comprised of sports talk facilities that rank in the top 20 in any of the 48 PPM-markets (6+, December 2017).

Nielsen Audio only releases audience estimates for stations that subscribe to its services.

Owing to that reason, ratings information in this exclusive analysis are limited to properties that pay Nielsen Audio for its data.

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December 2017 PPM Analysis: All-News

| January 5, 2018

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — An overview of all-news operations commences the first in our four-part series of December 2017 ratings recaps.

The following scoreboards are comprised of all-news stations that appeared in the top 20 (6+) in any of the 48 PPM-markets in December 2017, a ratings period that covered November 9 to December 6.

Nielsen Audio only releases audience estimates for facilities that subscribe to its services.

Owing to that reason, ratings stats in this exclusive analysis are limited to stations that pay Nielsen Audio for its data.

With the exception of WTOP, Washington, D.C. (Hubbard); KOMO, Seattle (Sinclair Broadcast Group); and KFBK, Sacramento (iHeartMedia), all stations listed here are Entercom-owned properties.

The vast majority of the properties shown here program news around the clock; a few, however, run talk blocks and could be considered genuine news – talk hybrids.

Appearing in the Baltimore report, Bloomberg-operated WDCH airs a business news format.

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November 2017 PPM Analysis: Mainstream CHR

| December 13, 2017

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — A thorough examination of mainstream CHR will put a bright seasonal bow around our four-part series reviewing November 2017 ratings performances.

Earlier recaps addressed news/talk (last Friday, 12/8); NBA flagships (Monday, 12/11); and adult hits (yesterday, 12/12).

As was the case with those other three overviews, our mainstream CHR analysis is comprised of data from PPM-market facilities that rank in the top 20 (6+, November 2017).

Bookends for these four recaps (news/talk and mainstream CHR) represent two of the three largest sample bases (historically) in the medium, with country being the other.

Nielsen Audio only releases audience estimates for facilities that subscribe to its services. Owing to that reason, ratings stats in this exclusive mainstream CHR breakdown are limited to stations that pay Nielsen Audio for its data.

The company’s November 2017 ratings period covered October 12 – November 8.

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November 2017 PPM Analysis: Adult Hits

| December 12, 2017

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — Our four-part series of November 2017 ratings overviews continues with an in-depth examination of adult hits.

Previously posted were similar ratings summaries for news/talk operations (12/8) and NBA flagships (yesterday, 12/11).

This analysis of adult hits stations is comprised of PPM-market facilities that rank in the top 20 (6+) in the November 2017 ratings sweep, which covered October 12 through

November 8.

Nielsen Audio only releases audience estimates for facilities that subscribe to its services. For that reason, ratings stats and information in the following charts are limited to stations that pay Nielsen Audio for its data.

Bottom-line: While there may not be a great many PPM-market adult hits stations, the vast majority in our November 2017 sample did quite well. In fact, the adult hits format claims the strongest 6+-share (5.43) and best average 6+-rank (#6.47), easily outdistancing news/talk (3.80/#11.02) and the NBA flagships (2.63/#17.30) in those areas.

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November 2017 PPM Analysis:
NBA Flagships

| December 11, 2017

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — This time last month, we did our first-ever PPM-era assessment of National Football League radio flagships.

As a follow-up, here is the initial overview of radio flagships of National Basketball Association franchises.

The following is comprised of the performance of (certain, English-language) NBA radio flagships in the November 2017 sweep.

Several stations listed below serve as key stations for multiple big league teams.

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November 2017 PPM Analysis: News/Talk

| December 8, 2017

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — Our four-part series of November 2017 ratings analyses commences with a thorough overview of news/talk outlets.

The following breakouts are comprised of PPM-market news/talk facilities that rank in the top 20 (6+) in the November 2017 ratings period, which covered October 12 through November 8.

It is typical for an eligible news/talk station in our sample to have a November 2017 Monday-Sunday (6+) average-quarter-hour share of 3.80 and to finish at #11.02.

Nielsen Audio only releases audience estimates for facilities that subscribe to its services. Owing to that reason, ratings stats in this exclusive overview are limited to stations that pay Nielsen Audio for its data.

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October 2017 PPM Analysis: Urban AC

| November 13, 2017

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — Urban AC takes center stage for our fourth and final installment of October 2017 ratings overviews.

Previous special feature analyses of the most recent PPM sweep dealt with public news/talk (last Wednesday, 11/8); National Football League flagships (Thursday, 11/9); and alternative or modern rock (Friday, 11/10).

This summary is comprised of PPM-market urban ACs that rank in the top 20 (6+, October 2017).

Nielsen Audio only releases audience estimates for facilities that subscribe to its services. Owing to that reason, ratings stats in this exclusive analysis are limited to stations that pay Nielsen Audio for its data.

Bottom-line matchups: The typical PPM-market urban AC meeting the above-stated criteria in October 2017 registers a 6+-share of 5.38, the best among the four genres we examined from that ratings period; NFL flagships (the runner-up) have a 4.10 (6+).

Additionally, it is customary for a qualifying urban AC to rank seventh (#7.25), which is not only the strongest of these four categories but the only one under #10 (6+); public news/talk is second (#11.09, 6+).

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October 2017 PPM Analysis: Alternative

| November 10, 2017

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — Having already posted October 2017 ratings overviews for public news/talk stations (Wednesday, 11/8) and NFL flagships (yesterday, Thursday, 11/9), we turn our attention to a similar analysis for alternative – occasionally referred to as “modern rock” or “new rock.”

Facilities that rank in the top 20 in a PPM market (6+, October 2017) comprise the following alternative scoreboards.

Nielsen Audio only releases audience estimates for facilities that subscribe to its services, so owing to that reason, ratings stats in this exclusive analysis are limited to stations that pay Nielsen Audio for its data.

Bottom-line comparison: Among the three eligible sample bases we’ve addressed so far, alternative has the highest (October 2017, 6+) market rank (#13.44) and lowest (October 2017, 6+) market share (3.02). The NFL flagships we used as our sample score the best (October 2017, 6+) share (4.10), while the qualifying public news/talk facilities accounted for the lowest (October 2017, 6+) market rank (#11.09).

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October 2017 PPM Analysis: NFL Flagships

| November 9, 2017

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES —Now might be the perfect time to do our first-ever PPM-era assessment of National Football League radio flagships.

While we will not address in any way the recent heated controversy surrounding certain NFL players (vis-à-vis the national anthem), it is worth mentioning that earlier this week, Bob Costas, who hosted “Football Night in America” on NBC-TV for more than a decade, said the decline of football, once “a cash machine,” is the most significant story in American sports.

The following analysis is comprised of the performance of (certain) NFL radio flagships in the October 2017 sweep, which covered September 14 – October 11.

Whereas Major League Baseball flagships deal with a 162-game regular season schedule that stretches over the course of six months, their NFL counterparts cover a team that (generally) plays once per week. This year’s NFL 16-game regular season schedule runs from early-September through the final day of 2017.

Moreover, unlike what we see throughout the vast majority of MLB, nearly half the NFL teams have multiple radio flagships, so highlighting one flagship per team is much more daunting with the NFL than MLB.

Add to that this full disclosure: In our trade paper arrangement with Nielsen Audio, we are strictly limited to use only 6+ Monday-Sunday 6:00 am – 12:00 midnight stats. Thus, we cannot isolate day-part or demo information for any station – or group of stations.

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October 2017 PPM Analysis: Public News/Talk

| November 8, 2017

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — Our four-part series of October 2017 PPM ratings overviews leads off with a thorough look at public news/talk outlets.

This analysis is comprised of PPM-market public news/talk facilities that rank in the top 20 (6+) for the October 2017 sweep, which covered September 14 – October 11.

This is not an overview of all public outlets in PPM-markets, but rather a focus on those that are primarily news/talk.

Given that programming on public stations is generally multi-faceted, some listed on our “public news/talk” panel might be incorporating music blocks (jazz, classical, folk, bluegrass, etc.); however, noncommercial public stations that are exclusively or principally music-reliant are purposefully excluded from this list.

One more noteworthy disclaimer: Nielsen Audio only releases audience estimates for facilities that subscribe to its services. For that reason, ratings stats in this exclusive analysis are limited to stations that pay Nielsen Audio for its data.

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September 2017 PPM Analysis:
Adult Contemporary

| October 16, 2017

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — Our four-part series of September 2017 ratings overviews concludes with an in-depth examination of adult contemporary.

Posted last week were similar ratings summaries for all-news operations (Wednesday, 10/11); news/talk (Thursday, 10/12); and classic hits-oldies (Friday, 10/13).

This adult contemporary analysis is comprised of PPM-market facilities that rank in the top 20 (6+) in the September 2017 ratings sweep, which covered August 17 – September 13.

Nielsen Audio only releases audience estimates for facilities that subscribe to its services. For that reason, ratings stats and information in the following charts are limited to stations that pay Nielsen Audio for its data.

Bottom-line: Among the two-aforementioned spoken-word formats and two music-intensive genres, our classic hits-oldies base claims both the strongest 6+-share (5.13) and best average 6+-rank (#6.33), narrowly edging out adult contemporary, which is 5.05 and #6.88, respectively, in those two categories.

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September 2017 PPM Analysis:
Classic Hits – Oldies

| October 13, 2017

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — The first two installments of this four-part special feature series of September 2017 ratings overviews dealt with spoken-word formats. Specifically, our all-news overview was posted Wednesday (10/11) and news/talk yesterday (10/12).

We now turn our attention to classic hits-oldies and – as was the case with this week’s two previous special feature pieces – this summary is comprised of PPM-market facilities that rank in the top 20 (6+) in the September 2017 ratings period.

Bottom-line matchup: The typical PPM-market classic hits-oldies station in September 2017 generally notches a 6+-share of 5.13 and finishes in sixth-place (#6.33). Those (6+) rank and share stats are better than both of its aforementioned spoken-word counterparts.

Nielsen Audio only releases audience estimates for facilities that subscribe to its services. Owing to that reason, ratings stats in this exclusive analysis are limited to stations that pay Nielsen Audio for its data.

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September 2017 PPM Analysis: News/Talk

| October 12, 2017

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — As a follow-up to our special feature summary of all-news outlets which was posted yesterday (Wednesday, 10/11), we present the second in a four-part series of September 2017 ratings overviews – this one deals with news/talk outlets.

This analysis is comprised of PPM-market news/talk facilities that rank in the top 20 (6+) in the September 2017 ratings period, which covered August 17 through September 13.

It is typical for an all-news station in our sample to have a September 2017 Monday-Sunday (6+) average-quarter-hour share more than one full-point higher than its news/talk counterpart (4.73 versus 3.67, 6+) and to finish roughly four rankers better in that sweep (#7.50 for all-news compared to #11.43 for news/talk, 6+).

Nielsen Audio only releases audience estimates for facilities that subscribe to its services. Owing to that reason, ratings stats in this exclusive overview are limited to stations that pay Nielsen Audio for its data.

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September 2017 PPM Analysis: News

| October 11, 2017

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — The first in a four-part series of September 2017 ratings recaps begins with all-news operations, where our qualifying panel posts strong month-to-month and year-to-year gains.

The following scoreboards are comprised of all-news stations that appeared in the top 20 (6+) in any of the 48 PPM-markets in September 2017, a ratings period that covered August 17 – September 13.

Nielsen Audio only releases audience estimates for facilities that subscribe to its services.

Owing to that reason, ratings stats in this exclusive analysis are limited to stations that pay Nielsen Audio for its data.

With the exception of WTOP-FM, Washington, D.C. (Hubbard); KOMO, Seattle (Sinclair Broadcast Group); and KFBK, Sacramento (iHeartMedia), all stations listed here (strictly by coincidence) are CBS Radio-owned properties.

While principally all-news the majority of a 24-hour day, a few stations shown here run talk blocks and could be considered news – talk hybrids.

Appearing in the Baltimore report, WDCH airs a business news format and is operated by Bloomberg.

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August 2017 PPM Analysis:
Rhythmic CHR

| September 18, 2017

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — Our four-part series reviewing August 2017 ratings performances concludes with a thorough examination of rhythmic CHR.

Earlier recaps addressed public news/talk (Wednesday, 9/13); sports talk (Thursday, 9/14); and mainstream rock (Friday, 9/15).

As was the case with those other three overviews, our rhythmic CHR analysis is comprised of data from PPM-market facilities that rank in the top 20 (6+, August 2017).

Nielsen Audio only releases audience estimates for facilities that subscribe to its services. Owing to that reason, ratings stats in this exclusive rhythmic CHR breakdown are limited to stations that pay Nielsen Audio for its data.

The company’s August 2017 ratings period covered August 17 – September 13.

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August 2017 PPM Analysis: Rock

| September 15, 2017

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — Earlier this week, we reviewed the August 2017 ratings performance of two spoken-word formats – sports talk (Wednesday, 9/13) and public news/talk yesterday (Thursday, 9/14).

We now shift our attention to mainstream rock for the same August 2017 ratings period, which covered July 20 – August 16.

Mirroring what we did with the two aforementioned summaries, this overview of mainstream rock outlets is comprised of PPM-market facilities that rank in the top 20 (6+, August 2017).

It is typical for PPM-market rock stations meeting August 2017 ratings criteria to rank ninth (#9.45, 6+) with an AQH of 4.35 (6+).

For comparison purposes, the (6+) stats for public/news talk qualifiers are (#11.37 and 3.43, 6+), while it is common in August 2017 for eligible sports talkers to rank 14th (#14.13, 6+) with a 6+-AQH share of 2.40.

Nielsen Audio only releases audience estimates for facilities that subscribe to its services. Owing to that reason, ratings stats in this exclusive analysis are limited to stations that pay Nielsen Audio for its data.

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August 2017 PPM Analysis:
Public News/Talk

| September 14, 2017

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — The second of our four-part series of August 2017 PPM ratings overviews deals with a thorough look at public news/talk outlets; a similar recap of sports talk stations was posted yesterday (Wednesday, September 13).

As was the case with that one, this analysis is comprised of PPM-market public news/talk facilities that rank in the top 20 (6+) for the August 2017 sweep, which covered July 19 – August 16.

This is not an overview of all public outlets in PPM-markets, but rather a focus on those that are primarily news/talk.

Given that programming on public stations is generally multi-faceted, some listed on our “public news/talk” panel might be incorporating music blocks (jazz, classical, folk, bluegrass, etc.); however, noncommercial public stations that are exclusively or principally music-reliant are purposefully excluded from this list.

One more noteworthy disclaimer: Nielsen Audio only releases audience estimates for facilities that subscribe to its services. For that reason, ratings stats in this exclusive analysis are limited to stations that pay Nielsen Audio for its data.

Compared to their sports talk counterparts, eligible PPM-market public news/talk outlets in August 2017 typically have a 6+-AQH share one full-point higher (3.43 versus 2.40) and rank 11th (#11.37), compared to 14th (#14.13).

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August 2017 PPM Analysis: Sports Talk

| September 13, 2017

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — With the baseball season heading into the home stretch and football season underway, it seems appropriate that our four-part series of thorough August 2017 PPM overviews kicks off with sports talk.

The following “scoreboards” are comprised of stats compiled by sports talk facilities that rank in the top 20 in any of the 48 PPM-markets (6+, August 2017).

Nielsen Audio only releases audience estimates for stations that subscribe to its services.

Owing to that reason, ratings information in this exclusive analysis are limited to properties that pay Nielsen Audio for its data.

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Radio Show: Creating Unforgettable User Experiences

| September 8, 2017

By Holland Cooke
Media Consultant

 

AUSTIN — We’ve always talked-the-talk about being “less transmitter-focused, more receiver-focused.”  New competition and scant attention now force us to walk-the-walk.

Lingo:

  • User Interface, referred to nonchalantly as “UI:” What people interact with, i.e., your on-air product, web site, social media, events (“the bartender,” one Radio Show panelist quipped).
  • User Experience, “UX:” What people take-away from using your UI (“How you feel the next morning”).

“We try to do creative advertising that’s a joy to listen to.”

Nikki Nite is VP programming & operations, Entercom Austin, panelist in the NAB/RAB Radio Show session “Creating Unforgettable User Experiences.”  Her point: There are no “stopsets.”  Listeners experience whatever comes out the speaker at any given moment.

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NAB + RAB = Radio Show

| September 7, 2017

By Holland Cooke
Media Consultant

 

AUSTIN — The 8:00 am start time means an early reveille for night-before convention revelers, but the Pillsbury law firm’s Leadership Breakfast is always packed, and always sound-bite-rich.  Session theme: “Is Radio Ready for a New Deal?”

Again this year, the SRO crowd paid rapt attention to Wells Fargo Securities debt analyst Davis Hebert, whose outlook was rosier last year:

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Sports Talk Host Could Face Tough Penalties

| September 6, 2017

By Steven J.J. Weisman
TALKERS
Legal Editor

 

BOSTON — Earlier today, WFAN sports talk host Craig Carton, half of the extremely popular morning talk show “Boomer and Carton” was arrested by FBI agents and charged along with Michael Wright with securities fraud, wire fraud and conspiracy to commit those crimes.  The criminal complaints also describe an unnamed third person designated in the complaints as “CC-1” who is alleged to have conspired with Wright and Carton.    In a separate action involving the same alleged scam, the Securities and Exchange Commission (SEC) brought civil charges against Carton and Joseph Meli.  Most likely it is Meli who is “CC-1” from the criminal complaints.

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Report from the RAIN Summit

| September 6, 2017

By Holland Cooke
Media Consultant

 

AUSTIN — The declining number of radios per household is a big deal, in the view of RAIN News publisher Kurt Hanson.  Smart speakers “are replacing the clock radio and kitchen radio.”

From his State of the Industry remarks at a well-attended event:

  • As sales plateau, “everyone who wants [a smartphone] now has one.”
  • New smart watches will have self-standing connections, not tethered to a nearby smartphone like Apple Watch.
  • Bluetooth headphones are selling well, having a big impact on users’ experience.
  • In-car? “Broadcast radio will be moved down to a second-class position in the center stack,” as so-called connected dashboards proliferate.  There are 38 thousand in the USA today; 118K+ are forecast by 2022.  Ford has open-sourced its groundbreaking Sync system, and will now handshake the driver’s smartphone, so familiar phone app icons appear on the dashboard.
  • For stations, streaming “simulcasts are not a strategy.” Consumption is down from last year.
  • “Podcasting revenue numbers are great.”

 For AM/FM broadcasters that’s whack-on-the-side-of-the-head stuff.  But RAIN Summit topic one was a name we’re hearing lots lately…

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July 2017 PPM Analysis: Country

| August 25, 2017

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — The fourth and final installment of our special feature July 2017 ratings overviews addresses the format with the most qualifying stations of any musical genre – country.

Our previous analyses dealt with all-news (Tuesday, 8/22); MLB flagships (Wednesday, 8/23); and classic rock (yesterday, Thursday, 8/24).

This summary is comprised of PPM-market country facilities that rank in the top 20 (6+) in the July 2017 ratings period, which covered June 22 – July 19.

Bottom-line matchup: On average, a PPM-market country station in July 2017 registers a 6+-share of 4.54 and finishes in eighth- or ninth-place (#8.63). By way of perspective, among the four aforementioned groupings we have summarized, country’s July 2017 (6+) rank and AQH-share stats are second – in both cases – to classic rock’s 5.17 and #6.34.

Nielsen Audio only releases audience estimates for facilities that subscribe to its services. Owing to that reason, ratings stats in this exclusive analysis are limited to stations that pay Nielsen Audio for its data.

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July 2017 PPM Analysis: Classic Rock

| August 24, 2017

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — After having posted special feature July 2017 ratings overviews of all-news stations (Tuesday, 8/22) and Major League Baseball flagships (yesterday, Wednesday, 8/23), we turn our attention to classic rock.

This summary is comprised of PPM-market classic rockers that rank in the top 20 (6+) in the July 2017 ratings period, which covered June 22 – July 19.

Bottom-line matchup: The typical PPM-market classic rock station in July 2017 generally notches a 6+-share of 5.17 and finishes in sixth-place (#6.34). Those (6+) rank and (6+) AQH-share stats are better than its all-news and MLB flagship counterparts.

Nielsen Audio only releases audience estimates for facilities that subscribe to its services. Owing to that reason, ratings stats in this exclusive analysis are limited to stations that pay Nielsen Audio for its data.

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July 2017 PPM Analysis: MLB Flagships

| August 23, 2017

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — The second in our four-part series of July 2017 recaps is this year’s second ratings overview of Major League Baseball’s radio flagships.

More specifically, the following scoreboards are for each MLB team’s English-language, Nielsen Audio-subscribing key station.

While some MLB teams have a secondary outlet and/or an emergency alternative, we are showing one designated hitter per team.

Key outlets of the two New York franchises (Mets and Yankees) appear in three PPM-rated markets (New York, Long Island, and Middlesex); the Angels’ flagship is listed in Los Angeles and Riverside; and key stations of the San Francisco and Oakland franchises (Giants and A’s) appear in San Francisco and San Jose.

In these instances, ratings information is limited to New York City for the flagships of the Mets (WOR) and Yankees (WFAN); the only ratings stats used for the Angels’ key station (KLAA) is from the Los Angeles report; while flagships for the two Bay Area teams – Giants (KNBR) and A’s (KGMZ) – have San Francisco ratings info only.

No ratings information is shown for the flagship for the American League East’s Toronto Blue Jays (CJCL).

Full-week, Monday-Sunday, 6:00 am – 12:00 midnight (6+) is the ratings data cited here. It is not limited to a specific day-part.

The July 2017 ratings period covered June 22 – July 19.

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July 2017 PPM Analysis: News

| August 22, 2017

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — The first in our four-part series of July 2017 ratings recaps begins with the all-news format, where our qualifying panel did considerably better year-to-year (July 2016 – July 2017) versus month-to-month (June 2017 – July 2017).

The following (6+) scoreboards are comprised of all-news stations that appeared in any of the 48 PPM-markets in July 2017, a ratings period that covered June 22 – July 19.

Nielsen Audio only releases audience estimates for facilities that subscribe to its services.

Owing to that reason, ratings stats in this exclusive analysis are limited to stations that pay Nielsen Audio for its data. In that context, this is practically an overview of only CBS Radio-owned properties, as all stations listed here are under that group’s umbrella – with the exception of WTOP-FM, Washington, DC (Hubbard); KOMO, Seattle (Sinclair Broadcast Group); and KFBK, Sacramento (iHeartMedia).

Designated by an asterisk (*) are those facilities that are all-news throughout the day, but program extended talk blocks as well.

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Smidt: July 2017 PPM Review

| August 21, 2017

By Clark Smidt
Broadcast Advisor

 

BOSTON — Data sells, people tell.  It’s not so terrifying having new ways to receive “radio,” the scary part is not knowing if all listening is properly quantified.

Over the past couple of weeks, we saw published results from all 268 USA radio markets.  Major problem:  Only subscriber results are released, leaving out essential comparative data.

Understandably, subscription has its privileges but just one top line 12+ M-S 6a-12m number adds essential credibility and helps all concerned gain new business: radio, specific stations, different client sectors, entire markets, plus the statistic providers, themselves.

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#Conclave42

| July 28, 2017

By Holland Cooke
Media Consultant

 

MINNEAPOLIS — Each year, “The Conclave Summer Learning Conference” draws a largely Midwest crowd; so – with all the great radio in the region – it’s an opportunity to talk shop with genuinely enthused broadcasters.  Applause to Cumulus/Westwood One VP/social Lori Lewis, this year’s conference chair.

Opening Session: “Ask Me Almost Anything”

Did I say “enthused?”  Sound bites from the suits:

Greg Strassell, SVP/programming, Hubbard Radio

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June 2017 PPM Analysis: Hot AC

| July 26, 2017

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — We conclude our four-part series of extensive overviews of the June 2017 ratings period with a look at hot AC.

Previous such analyses were posted for public news/talk (Friday, 7/21); commercial news/talk (Monday, 7/24); and urban contemporary (yesterday, 7/25).

Breakouts shown here consist of data from hot ACs that rank in the top 20 in any PPM market (6+, June 2017).

Over and above that particular ratings caveat, Nielsen Audio only releases audience estimates for stations that subscribe to its services. Thus, ratings stats in this analysis are limited to facilities that pay Nielsen Audio for its data.

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June 2017 PPM Analysis: Urban Contemporary

| July 25, 2017

By Mike Kinosian,
Managing Editor
TALKERS

LOS ANGELES — A thorough examination of urban contemporary represents the third in our four-part series of June 2017 ratings overviews. Previously posted were June 2017 ratings summaries of public news/talk stations (Friday, 7/21) and commercial news/talk (yesterday, 7/24)

This urban contemporary analysis is comprised of PPM-market facilities that rank in the top 20 (6+) in the June 2017 ratings period, which covered May 25 – June 21.

Nielsen Audio only releases audience estimates for facilities that subscribe to its services. For that reason, ratings stats and information in the following charts are limited to stations that pay Nielsen Audio for its data.

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June 2017 PPM Analysis: News/Talk

| July 24, 2017

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES —The second in our four-part series of June 2017 ratings overviews deals with commercial news/talk outlets; our special feature summary of public news/talk stations was posted last Friday (7/21).

This analysis is comprised of PPM-market news/talk facilities that rank in the top 20 (6+) in the June 2017 ratings period, which covered May 25 – June 21.

In remarkably similar (6+) June 2017 profiles, the typical PPM-market commercial news/talk station has a Monday-Sunday average quarter hour share of 3.65 and finishes at #11.29, compared to a 3.37 AQH/#11.51 ranking for representative public news/talk stations in our sample.

Nielsen Audio only releases audience estimates for facilities that subscribe to its services. Owing to that reason, ratings stats in this exclusive overview are limited to stations that pay Nielsen Audio for its data.

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June 2017 PPM Analysis:
Public News/Talk

| July 21, 2017

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — The first of our four-part series of June 2017 PPM ratings overviews commences with a thorough look at public news/talk outlets.

This analysis is comprised of PPM-market public news/talk facilities that rank in the top 20 (6+) for the June 2017 sweep, which covered May 25 – June 21.

This is not an overview of all public outlets in PPM-markets, but rather a focus on those that are primarily news/talk.

Given that programming on public stations is generally multi-faceted, some on our “public news/talk” panel could incorporate music blocks (jazz, classical, folk, bluegrass, etc.); however, noncommercial public stations that are exclusively or principally music-reliant are purposefully excluded from this list.

One more noteworthy disclaimer: Nielsen Audio only releases audience estimates for facilities that subscribe to its services. For that reason, ratings stats in this exclusive analysis are limited to stations that pay Nielsen Audio for its data.

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May 2017 PPM Analysis: Mainstream CHR

| June 26, 2017

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — In our fourth and final May 2017 in-depth overview, we see that mainstream CHRs ranking in the top 20 in a PPM market typically have a 6+-share of 4.52 and finish #8.73.

With the exception of Riverside-San Bernardino-Ontario (Southern California’s Inland Empire), each of the 48-PPM markets has at least one “qualifying” mainstream CHR/top 40.

Nielsen Audio only releases audience estimates for stations that subscribe to its services. For that reason, ratings stats in this exclusive analysis are limited to stations that pay Nielsen Audio for its data.

Already posted are our three previous May 2017 format scoreboards for all-news (Wednesday, 6/21); sports-talk (Thursday, 6/22); and adult hits (Friday, 6/23).

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May 2017 PPM Analysis: Adult Hits

| June 23, 2017

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — After focusing on two spoken-word formats, all-news (Wednesday, 6/21) and sports talk (Thursday (6/22), we turn our attention of in-depth overviews of May 2017 PPM results to adult hits.

In our sample, adult hits facilities typically finish eighth in May 2017 (#8.00, 6+) with a 6+-share of 4.98.

Scoreboards in the following overview consist of adult hits stations that rank in the top 20 in any of the 48 PPM-markets (6+, May 2017) and are Nielsen Audio subscribers; only Nielsen Audio subscribing stations can appear in print.

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May 2017 PPM Analysis: Sports Talk

| June 22, 2017

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — The second of our four-part series of thorough May 2017 PPM overviews deals with sports talk and it is comprised of such facilities that rank in the top 20 (6+, May 2017) in any of the 48 PPM-markets.

A similar analysis of all-news operations was posted yesterday (Wednesday, 6/21) for the May 2017 ratings period, which covered April 27 – May 24.

Nielsen Audio only releases audience estimates for stations that subscribe to its services. Owing to that reason, ratings stats in this exclusive analysis are limited to properties that pay Nielsen Audio for its data.

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May 2017 PPM Analysis: News

| June 21, 2017

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — The first in our series of May 2017 ratings recaps begins with the all-news format, where our qualifying panel did far better year-to-year (May 2016 – May 2017), versus month-to-month (April 2017 – May 2017).

The following (6+) scoreboards are comprised of all-news stations that appeared in any of the 48 PPM-markets in May 2017, a ratings period that covered April 27 – May 24.

Nielsen Audio only releases audience estimates for facilities that subscribe to its services.

Owing to that reason, ratings stats in this exclusive analysis are limited to stations that pay Nielsen Audio for its data.

Several facilities that are all-news throughout the day, but program extended talk blocks are designated by an asterisk (*).

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April 2017 PPM Analysis: Urban AC

| May 31, 2017

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES The fourth and final installment of our four-part series of April 2017 ratings overviews deals with urban AC.

Previous special feature analyses of the most recent PPM sweep have dealt with public news/talk (last Wednesday, 5/24); Major League Baseball flagships (Thursday, 5/25); and alternative or modern rock (Friday, 5/26)

This summary is comprised of PPM-market urban ACs that rank in the top 20 (6+) in the April 2017 ratings period.

Bottom-line: The typical PPM-market urban AC station meeting the above-stated ratings criteria in April 2017 registers a 6+-share of 5.29, the best among the four genres we examined so far.

Moreover, it is customary for a qualifying urban AC to rank seventh (#7.41), which is not only the strongest of these four categories but the only one under #10 (6+).

Nielsen Audio only releases audience estimates for facilities that subscribe to its services. Owing to that reason, ratings stats in this exclusive analysis are limited to stations that pay Nielsen Audio for its data.

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April 2017 PPM Analysis: Alternative

| May 26, 2017

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES After having posted special feature April 2017 ratings overviews of public news/talk operations this past Wednesday (5/24) and Major League Baseball (MLB) flagships yesterday (Thursday, 5/25), we turn our attention to two music formats.

In today’s spotlight alternative or modern rock.

This summary is comprised of PPM-market alternative facilities that rank in the top 20 (6+) in the April 2017 ratings period.

Bottom-line matchup: The typical PPM-market alternative station in April 2017 notches a 6+-share of 2.98, the lowest of the three genres we have examined so far, and finishes at #13.45, which is better than the representative MLB flagship but not as good as the emblematic ranking for a public news/talker in that same sweep.

Nielsen Audio only releases audience estimates for facilities that subscribe to its services. Owing to that reason, ratings stats in this exclusive analysis are limited to stations that pay Nielsen Audio for its data.

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April 2017 PPM Analysis: MLB Flagships

| May 25, 2017

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — Much like umpires review a ballpark’s ground rules with a visiting manager on a team’s first visit of the year to that particular venue, we need to cover some logistics of our first ratings overview of 2017 for Major League Baseball’s radio flagships.

The following scoreboards are for each MLB team’s English-language – Nielsen Audio subscribing – key station.

While some MLB teams have a secondary outlet and/or an emergency alternative, we are not showing multiple stations for a team; rather, there is one designated hitter per team.

Key outlets of the two New York franchises (Mets and Yankees) appear in three PPM-rated markets (New York, Long Island, and Middlesex); the Angels’ flagship is listed in Los Angeles and Riverside; and key stations of the San Francisco and Oakland franchises (Giants and A’s) appear in San Francisco and San Jose.

In these instances, ratings information is limited to New York City for the flagships of the Mets (WOR) and Yankees (WFAN).

The only ratings stats used for the Angels’ key station (KLAA) is from the Los Angeles report.

Flagships for the two Bay Area teams – Giants (KNBR) and A’s (KGMZ) – have San Francisco ratings info only.

No ratings information is shown for the flagship for the American League East’s Toronto Blue Jays (CJCL).

Full-week, Monday-Sunday, 6:00 am – 12:00 midnight (6+) is the ratings data cited here – it is not limited to a specific day-part.

With the fine print concluded, it is time to throw out the first pitch for this exclusive, TALKERS overview of MLB flagships encompassing the April 2017 ratings period, which covered March 30 – April 26; the 2017 MLB season began on (Sunday) April 2.

Play ball.

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April 2017 PPM Analysis: Public News/Talk

| May 24, 2017

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — The first of our four-part series of April 2017 PPM overviews commences with a thorough look at ratings results for public news/talk outlets in that sweep.

This analysis is comprised of PPM-market (public) news/talk facilities that rank in the top 20 (6+) for the April 2017 sweep, which covered March 30 – April 26.

This is not an overview of all public outlets in PPM-markets, but rather a focus on those that are primarily news/talk. By the very nature of being public stations, programming can be multi-faceted, meaning some on our “public news/talk” panel could incorporate music blocks (jazz, classical, folk, bluegrass, etc.).

Purposefully excluded from this list are noncommercial public stations that are exclusively or principally music-reliant.

Nielsen Audio only releases audience estimates for facilities that subscribe to its services. Owing to that reason, ratings stats in this exclusive analysis are limited to stations that pay Nielsen Audio for its data.

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Moms & Media 2017

| May 12, 2017

By Holland Cooke
Media Consultant

 

BOSTON — Again this year, just in time for Mother’s Day, Edison Research and Triton Digital update their “Moms & Media” study.  Edison VP Melissa DeCesare led Thursday’s webinar through survey data from 248 moms – women with at least one child living at home – interviewed for her company’s ongoing “Infinite Dial” study.

Because Mom is The Secretary of The (family) Treasury, this sample is of real interest to radio:

  • 66% interviewed were 35+
  • 53% work full-time, 14% are employed part time, 19% are homemakers.

What we have come to expect from Mom?

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March 2017 PPM Analysis:
Adult Contemporary

| May 2, 2017

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — A thorough examination of adult contemporary concludes our four-part series of March 2017 ratings overviews.

This AC analysis is comprised of PPM-market facilities that rank in the top 20 (6+) in the March 2017 ratings period, which covered March 2 – 29.

Nielsen Audio only releases audience estimates for facilities that subscribe to its services. For that reason, ratings stats and information in the following charts are limited to stations that pay Nielsen Audio for its data.

Previously posted were March 2017 ratings summaries of all-news operations (Thursday, 4/27); news talk (Friday, 4/28); and classic hits-oldies (yesterday, 5/1).

Bottom-line: Among the two-aforementioned spoken-word formats and two music-intensive genres, our adult contemporary base boasts both the strongest 6+-share (5.56) and best average 6+-rank (#5.45). In each case, classic hits-oldies is the runner-up with 5.11 and #6.38, respectively.

An impressive 85% of the adult contemporary qualifying stations are in their respective markets’ top ten (March 2017, 6+).

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March 2017 PPM Analysis:
Classic Hits-Oldies

| May 1, 2017

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — After having posted special feature March 2017 ratings overviews of all-news stations (Thursday, 4/27) and news/talk outlets (Friday, 4/29), we turn our attention to classic hits-oldies.

This summary is comprised of PPM-market facilities that rank in the top 20 (6+) in the March 2017 ratings period, which covered March 2 – 29.

Bottom-line matchup: The typical PPM-market classic hits-oldies station in March 2017 generally notches a 6+-share of 5.11 and finishes in sixth-place (#6.38). Those (6+) rank and share stats are better than both of its aforementioned spoken-word counterparts.

Nielsen Audio only releases audience estimates for facilities that subscribe to its services. Owing to that reason, ratings stats in this exclusive analysis are limited to stations that pay Nielsen Audio for its data.

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March 2017 PPM Analysis: News/Talk

| April 28, 2017

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES —The second in a series of March 2017 ratings overviews deals with news/talk outlets; our special feature summary of all-news stations was posted yesterday (Thursday, 4/27).

This overview is comprised of PPM-market news/talk facilities that rank in the top 20 (6+) in the March 2017 ratings period, which covered March 2 – 29.

Bottom-line matchup: The typical PPM-market news station in March 2017 tends to produce a 6+-stat that is more than a full-share higher (4.86 to 3.76, 6+) and finish roughly three rankers better (#7.76 versus #10.59, 6+) than the representative news/talk station in our sample.

Nielsen Audio only releases audience estimates for facilities that subscribe to its services. Owing to that reason, ratings stats in this exclusive analysis are limited to stations that pay Nielsen Audio for its data.

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2017 NAB Show: Sound Bites from Sin City

| April 28, 2017

By Holland Cooke
Media Consultant

 

LAS VEGAS — It’s a wrap!  103,000+ of us are headed home, with lots to digest and implement.  Among the ideas I heard – and heard-repeated – here this week, these stand-out:

“We cannot ever, ever take our position for granted.”
Graham Media Group VP for Digital Media Catherine Badalamente, accepting the 2017 Digital Leadership Award at the NAB Show Technical Luncheon.

“The living room will be in the car.”

Scott Burnell, Ford Motor Company Global Lead for Business Development and Partner Management (translation: He’s leading his company’s “connected car” project).

Keynoting NAB’s Radio Luncheon, he explained: “People build their habits outside the vehicle, and we help them bring them into the vehicle,” via new-tech dashboards.

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March 2017 PPM Analysis: News

| April 27, 2017

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — The first in our series of March 2017 ratings recaps begins with the all-news format, where nearly the same number of such outlets were up from February 2017 as were down.

The following (6+) scoreboards are comprised of news stations that appeared in any of the 48 PPM-markets in March 2017, a ratings period that covered March 2 – 29.

Nielsen Audio only releases audience estimates for facilities that subscribe to its services. Owing to that reason, ratings stats in this exclusive analysis are limited to stations that pay Nielsen Audio for its data.

Designated by an asterisk (*) are several facilities that are all-news throughout the day, but program extended talk blocks as well.

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2017 NAB Show: So WHAT IS ‘The M.E.T. Effect?’

| April 27, 2017

By Holland Cooke
Media Consultant

 

LAS VEGAS — Comfortable shoes, Day Three…

“Now that consumers have tasted freedom with regards to choosing their content, there’s no going back.”
Shira Lazar, who emceed Wednesday’s Ted Talk-style M.E.T. Effect presentations.  “Today our phones have become incredibly powerful communication tools and video/photo-capturing devices.  It’s now easier than ever to be both a creator and owner of content.”

Thus the way smart radio stations publish-to – promote-on – engage-with – and solicit-content-from smartphone-toting listeners.

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2017 NAB Show: Cars, Congrats, and Commish #1

| April 26, 2017

By Holland Cooke
Media Consultant

 

LAS VEGAS — At Tuesday’s Radio Luncheon, NAB Crystal Award Winners were announced.  And the winners are: KMOX, St. Louis; WREW-FM, Cincinnati; KRMG-FM, Tulsa; WTOP-FM, Washington; WBLS-FM, New York; WUBE-FM, Cincinnati; WDNS-FM, Bowling Green, KY; WYCT-FM, Pensacola; WHUR-FM, Washington; and WZUS-FM, Decatur, IL.

Also at the luncheon, we heard from jocular Scott Burnell, Ford Motor Company Global Lead for Business Development and Partner Management; or as he explained his job description: “I play with apps.”

“We create habits.”

“People build their habits outside the vehicle,” he explained, “and we help them bring them into the vehicle,” via new-tech dashboards.

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NAB Show: Cast Broader

| April 25, 2017

By Holland Cooke
Media Consultant

 

LAS VEGAS — Because it’s not just a radio show – not even just a broadcasting conference — I’m impressed to see so many radio people here.  They got (or wrote) the memo that just-spots-N-dots isn’t a business any more.

The very first words of Monday morning’s opening session underlined the necessity that broadcasters evolve, when CBS Sunday Morning host Jane Pauley quipped “I come from the 20th Century, when ‘multimedia’ meant 3 networks.”

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February 2017 PPM Analysis:
Rhythmic CHR

| April 3, 2017

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — Our four-part series reviewing February 2017 ratings performances concludes with a thorough examination of rhythmic CHR.

As was the case with the three other overviews that preceded this one, our rhythmic CHR analysis is comprised of data from PPM-market facilities that rank in the top 20 (6+, February 2017).

Nielsen Audio only releases audience estimates for facilities that subscribe to its services. Owing to that reason, ratings stats in this exclusive rhythmic CHR breakdown are limited to stations that pay Nielsen Audio for its data.

The company’s February 2017 ratings period covered February 2 – March 1.

Archived here are our recaps of sports talk (Wednesday, 3/29); (commercial) news/talk (Thursday, 3/30); and mainstream rock (Friday, 3/31).

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February 2017 PPM Analysis: Rock

| March 31, 2017

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — Thus far, we have reviewed the February 2017 ratings performance of two spoken-word formats – sports (Wednesday, 3/29) and (commercial) talk (Thursday, 3/30).

Mainstream rock grabs our attention today for the same February 2017 ratings period, which covered February 2 – March 1.

Mirroring what we did with all-sports and (commercial) talkers, this overview of mainstream rock outlets is comprised of PPM-market facilities that rank in the top 20 (6+, February 2017).

Nielsen Audio only releases audience estimates for facilities that subscribe to its services. Owing to that reason, ratings stats in this exclusive analysis are limited to stations that pay Nielsen Audio for its data.

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February 2017 PPM Analysis: News/Talk

| March 30, 2017

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — The second in our series of February 2017 ratings overviews deals with commercial news/talk outlets; our special feature summary of sports talk stations was posted yesterday (Wednesday, 3/29).

The February 2017 ratings period covered February 5 – March 1 and as is the case with our sports scoreboards for the same sweep, this overview is comprised of PPM-market facilities that rank in the top 20 (6+, February 2017).

Nielsen Audio only releases audience estimates for facilities that subscribe to its services. Owing to that reason, ratings stats in this exclusive analysis are limited to stations that pay Nielsen Audio for its data.

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February 2017 PPM Analysis: Sports

| March 29, 2017

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — Our examination of PPM’s February 2017 ratings period, which covered February 2 – March 1, begins with a thorough look at results for the all-sports format.

This overview is comprised of PPM-market facilities that rank in the top 20 (6+, February 2017).

Nielsen Audio only releases audience estimates for facilities that subscribe to its services. Owing to that reason, ratings stats in this exclusive analysis are limited to stations that pay Nielsen Audio for its data.

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Echo Chamber: Mad About Maddow

| March 22, 2017

By Holland Cooke
Media Consultant

 

BLOCK ISLAND, RI — Seen the flames?  Seen the numbers?

MSNBC’s Rachel Maddow scored the biggest ratings in the history of her show as she displayed a copy of Donald Trump’s 2005 tax return, anonymously mailed to a reporter.  Although many radio talkers – and some radio gurus – were quick to shrug it off as unsustainable, new news since is that Maddow has now beat rival Fox News Channel for a second straight week 25-54.

Admittedly, radio folk tend to do cartwheels when WE spike, and to diss other guys when THEY do.  Still, the social media backlash – from media people — was discouraging.  The unison damned Maddow for sustaining viewers’ attention for two whole quarter hours…as though that’s not how we too get paid.  “Big hype!  Big letdown!  Only two pages!”

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The Infinite Dial 2017

| March 10, 2017

By Holland Cooke
Media Consultant

 

BLOCK ISLAND, RI — 170-million Americans 12+ listen to online radio each month.  That’s 61% reach, according to the Edison Research/Triton Digital “2017 Infinite Dial Study” released yesterday, the latest installment in an series of surveys about consumer usage of media and technology, ongoing since 1998. 

This survey defines “online radio” as “listening to AM/FM radio stations online and/or listening to streamed audio content available only on the Internet” (i.e., Pandora/Spotify/Apple Music/etc). 

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January 2017 PPM Analysis: Classic Rock

| March 6, 2017

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — Last week, spoken-word was the focus of our series of extensive recaps of January 2017 PPM results. We posted overviews of all-news (Wednesday, 3/1); commercial talk (Thursday, 3/2); and talk-oriented public outlets (Friday, 3/3).

Classic rock is in the spotlight today as we shift to the music side.

Parameters used for these classic rock scoreboards are that facilities must appear in the top 20 in a PPM market (6+, January 2017).

Given that Nielsen Audio only releases audience estimates for subscribers to its services, ratings stats in this exclusive classic rock overview are limited to stations that pay Nielsen Audio for its data.

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January 2017 PPM Analysis:
Talk-Oriented Public

| March 3, 2017

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — This week’s earlier posts illustrated exceptionally strong January 2017 PPM rebounding by all-news (Wednesday, 3/1) and commercial talk (Thursday, 3/2) properties.

Continuing the positive “Holiday” 2016 – January 2017 ratings trend is a group of stations we are designating “talk-oriented public.”

To be clear, this is not an overview of all public outlets in PPM-markets, but rather a focus on those that are primarily information-intensive.

By the very nature of being public stations, programming can be multi-faceted, meaning some on our “talk-oriented public” panel could incorporate music blocks (jazz, classical, folk, bluegrass, etc.).

Purposefully excluded from this list are noncommercial public stations that are exclusively or principally music-reliant.

The following (6+) “talk-oriented public” scoreboards are comprised of stations that appeared in the top 20 in any of the 48 PPM-markets in January 2017, a ratings period that covered January 5 to February 1.

Nielsen Audio only releases audience estimates for facilities that subscribe to its services. Owing to that reason, ratings stats in this exclusive analysis are limited to stations that pay Nielsen Audio for its data.

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January 2017 PPM Analysis: Talk

| March 2, 2017

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — Our series of extensive recaps of January 2017 PPM results commenced yesterday with all-news outlets (Wednesday, 3/1).

We continue with commercial talkers, whose average January 2017 6+ share is 4.03 compared to all-news’ 4.92, while the typical commercial talk station in our sample finishes at #9.91, versus #8.22 for all-news.

Parameters used for these talk scoreboards are that facilities must appear in the top 20 in a PPM market (6+, January 2017).

Included as well is a list of commercial talk stations that ranked below #20 (6+) in January 2017, although their stats are not incorporated in any charts in this analysis.

Given that Nielsen Audio only releases audience estimates for subscribers to its services, ratings stats in this exclusive talk overview are limited to stations that pay Nielsen Audio for its data.

Keep in mind that this January 2017 PPM overview/analysis deals only with commercial talk outlets.

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January 2017 PPM Analysis: News

| March 1, 2017

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — A new presidential administration about to assume office coupled with the conclusion of all-Christmas music by FM music stations led to a perfect January 2017 ratings storm for all-news outlets to post some particularly strong rebound numbers (compared to “Holiday” 2016 stats).

The following (6+) scoreboards are comprised of news stations that appeared in any of the 48 PPM-markets in January 2017, a ratings period that covered January 5 to February 1.

Nielsen Audio only releases audience estimates for facilities that subscribe to its services. Owing to that reason, ratings stats in this exclusive analysis are limited to stations that pay Nielsen Audio for its data.

Several stations on this list that are primarily news throughout the day but program daily talk blocks are designated by an asterisk (*).

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“Holiday” 2016 PPM Analysis: Sports

| February 20, 2017

 By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES —In advance of the release of January 2017 ratings information, here is a thorough look at PPM results for all-sports outlets in the “Holiday” 2016 ratings period which covered December 1, 2016 through January 4, 2017.

As is the case with our adult contemporary (Monday, 2/6), hot AC (Tuesday, 2/7), and country (Thursday, 2/16) scoreboards for the same sweep, this overview is comprised of PPM-market facilities that rank in the top 20 (6+, “Holiday” 2016).

Nielsen Audio only releases audience estimates for facilities that subscribe to its services. Owing to that reason, ratings stats in this exclusive TALKERS analysis are limited to stations that pay Nielsen Audio for its data.

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“Holiday” 2016 PPM Analysis: Country

| February 16, 2017

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — Our in-depth overview of “Holiday” 2016 PPM results concludes with a summary of country.

Previous similar spotlights focused on adult contemporary (Monday, 2/6) and hot AC (Tuesday, 2/7).

An overwhelming majority of adult contemporary stations played all-Christmas music the majority of this sweep. It is therefore hardly surprising that, among these three formats, AC claims the most prolific (6+) market rank (#3.15) and boasts the strongest (6+) share (10.12). In an especially stunning stat, 83% of ACs in our sample rank in their respective markets’ top five (6+).

Meanwhile, hot AC (#9.41 and 4.11, 6+) edges out country (#10.04 and 3.85, 6+) for second-place in (6+) market rank and market share, respectively.

Even though it has the largest sample size, country is the only one of these three formats without a #1 representative in any of the 48 PPM-markets (“Holiday” 2016, 6+): AC is #1 in an astonishing 38 cases, while a hot AC ranks first in three PPM-markets (6+, “Holiday” 2016).

Breakouts below consist of data from country outlets that rank in the top 20 in any PPM market (6+, “Holiday” 2016).

Over and above that particular ratings caveat is another parameter: Nielsen Audio only releases audience estimates for stations that subscribe to its services. For that reason, ratings stats in this analysis are limited to stations that pay Nielsen Audio for its data.

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“Holiday” 2016 PPM Analysis: Hot AC

| February 7, 2017

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — Following yesterday’s summary (Monday, 2/6) of the “Holiday” 2016 performance by adult contemporary facilities in PPM markets, we turn our attention to hot AC outlets in the same ratings period.

Breakouts shown here consist of data from hot ACs that rank in the top 20 in any PPM market (6+, “Holiday” 2016).

Over and above that particular ratings caveat, Nielsen Audio only releases audience estimates for stations that subscribe to its services. Thus, ratings stats in this analysis are limited to facilities that pay Nielsen Audio for its data.

For this specific “Holiday” 2016 ratings period, adult contemporary-formatted properties tend to have a (6+) market ranking that is more than six positions greater than its hot AC counterparts (#3.15 versus #9.41) and a (6+) market share nearly two-and-a-half times loftier (10.12 compared to 4.11).

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“Holiday” 2016 PPM Analysis: Adult Contemporary

| February 6, 2017

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES— This is the industry’s most extensive and comprehensive overview of a “Holiday” ratings sweep and, of course, it’s for adult contemporary – the format leading the way for the all-Christmas music programming strategy.

While some hot AC, classic hits-oldies, contemporary Christian, country, and urban AC outlets engage in wall-to-wall Christmas music, adult contemporary was the originator and, by an overwhelming majority, it remains the most common proponent.

Not every adult contemporary station listed here, however, plays all-Christmas music during “Holiday” sweeps and, as you’ll see, some ACs register a December 2016 – “Holiday” 2016 decline. Whether or not they program all-Christmas music roughly between Thanksgiving and Christmas Day, adult contemporary facilities that rank in the top 20 in a PPM-market (6+, “Holiday” 2016) comprise the following scoreboards.

Another parameter is that Nielsen Audio only releases audience estimates for stations that subscribe to its services. Owing to that reason, ratings information in this “Holiday” 2016 report are limited to stations that pay Nielsen Audio for its data.

In “Holiday” 2016, an adult contemporary station is #1 (6+) in nearly eight of every ten PPM-markets (79%) and one AC outlet has once again reached the 20-share threshold (6+).

Especially noteworthy as well are the format’s “Holiday” 2015 – “Holiday” 2016 stats.

To add perspective throughout this analysis, we are including several “Rewind” ratings comparisons from previous “Holiday” sweeps.

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AC Augments Audience in Philly, Tampa, Dallas

| January 9, 2017

By Mike Kinosian
Managing Editor
TALKERS

kinosian-2LOS ANGELES Just over two weeks after Christmas and nine days into the new year, admittedly, doesn’t provide much of a sample to gauge an industry “trend.”

At the very least though, it is worth noting three interesting top 20 market developments that contain a common thread.

The last time a major market station transitioned to adult contemporary was in April 2016, when iHeartMedia San Francisco’s urban-rhythmic oldies KISQ became “The Breeze.

Now that the all-Christmas music has come to an end, however, there are three new players under the AC banner.

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December 2016 PPM Analysis: Mainstream CHR

| January 5, 2017

By Mike Kinosian
Managing Editor
TALKERS

kinosian-2chr-artLOS ANGELES — The following December 2016 in-depth overview of mainstream CHR/top 40 indicates that such facilities that rank in the top 20 in a PPM market (6+, December 2016) typically have a 6+-share of 4.49 and finish #8.65.

ppm_125Nielsen Audio only releases audience estimates for stations that subscribe to its services. For that reason, ratings stats in this exclusive Talkers-RadioInfo analysis are limited to stations that pay Nielsen Audio for its data.

With the exception of Riverside, each of the 48-PPM markets has at least one “qualifying” mainstream CHR.

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2017 CES: It’s Getting Hard to Find a Computer Here

| January 5, 2017

By Holland Cooke
Media Consultant

 

cookewriterLAS VEGAS — There are 1,000 more media people here than covered the last Olympics, according to Consumer Technology Association Chief Analyst Shawn Dubravac. And most nod nonchalantly when he says things like “increasingly intelligent systems connecting diverse objects.”

Translation: Little things that we would rather not do and happily let a device handle. “Connections and computations,” he calls it, asking “When’s the last time you changed the temp in you fridge?”  Techy new LG refrigerators on display here monitor temperature-and-humidity – inside-and-outside – constantly adjusting, as needed “so your ice cream is always the consistency you want it.”

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2017 CES: ‘At Home, At Work, in Your Car’

| January 4, 2017

By Holland Cooke
Media Consultant

 

cookewriterLAS VEGAS — Hot buzzwords here at the Consumer Electronics Show are “The Internet of Things,” meaning devices-talking-to-each-other; often referred to as “connected” or “smart” devices. Sensors and software in your home, even your clothing, monitor your environment and your health, and fulfill your needs.

Maybe your washing machine isn’t yet auto-ordering detergent, based on how many loads you’ve run, but new washers already can. Amazon, Sam’s Club, Target, and others are setting up subscription delivery, based on your use patterns. It’s a new-tech throwback to the milkman leaving-and-retrieving bottles from your grandparents’ porch in olden times. And it’s a curveball for the traditional retail advertising broadcasters sell.

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December 2016 PPM Analysis

| January 3, 2017

By Mike Kinosian
Managing Editor
TALKERS

kinosian-2ppmunitLOS ANGELES — Several particularly significant occurrences make Nielsen Audio’s December 2016 PPM ratings period (November 3 – November 30) perhaps the most unique one in calendar year 2016.

It is noteworthy for news and/or talk stations, in that, the period began five days before the highly spirited (to say the least) presidential election; for sports stations, it not only transitions from the MLB post-season, it includes a good chunk of the NFL’s regular season.

Meanwhile in the music-radio realm, the December 2016 sweep reflects a mainly mid-November start by some stations (the overwhelming majority of which are adult contemporary) of a flip to all-Christmas music, which continues to remain a highly successful programming strategy.

So – what happened?

Clearly, the big ratings winners in December 2016 were stations engineering the aforementioned temporary format adjustment to seasonal all-holiday tunes.

The following indicates the margin of those increases and which formats – if indeed applicable – were most impacted.

Nielsen Audio releases audience estimates for stations that subscribe to its services. Owing to that reason, ratings stats in this exclusive Talkers analysis are limited to outlets that pay Nielsen Audio for its data.

We begin with the 64 stations that gain at least eight-tenths of a share (6+) between November 2016 and December 2016.

Depicted are those facilities by format; 6+ increase; November 2016 6+-share; December 2016 6+-share; November 2016 market rank; and December 2016 6+ market rank.

For example, iHeartMedia Jacksonville’s country-formatted WQIK increases its November 2016 6+-share of 6.8 by +4.5 to 11.3, lifting it from fifth (November 2016, 6+) to first (December 2016, 6+).

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Corpse Blinks: AM Radio Isn’t Dead

| December 8, 2016

By Mike Kinosian
Managing Editor
TALKERS

kinosian-2radioLOS ANGELES — There’s simply nothing groundbreaking about naysayers writing an obituary for AM radio.

This facet of the medium was supposed to be killed years ago by television and FM, or most recently by satellite radio, the internet, or time in general.

Many who claim AM radio has already passed away also choose to believe that all of terrestrial radio is a ghost or soon will be, but that’s another story entirely.

It would be ridiculous to the point of one existing in extreme denial and/or total lunacy to foolishly proclaim AM radio has never been in better shape, but at the same time, despite its plethora of detractors – the AM band is not in the morgue just yet, either.

An AM radio-geared item that appeared in yesterday’s TALKERS (Wednesday, 12/7) struck a nerve.

Quoting from the TALKERS story, “The Multicultural Media, Telecom and Internet Council is presenting what it calls 12 imperatives to the Trump Administration that ‘address the persistent challenges in closing the digital divide, and advancing multicultural commercial ownership opportunities to create voices and participation in the telecommunications industry.’ Of those 12 imperatives, #12 is ‘Create a Glide Path for the Short-Term Survival and Long-Term Humane Decommissioning of the AM Band in a Manner that Preserves Minority Ownership.’ It states, in part, that the FCC’s future policies ‘should facilitate the preservation of AM radio’s program services when the AM band disappears.’”

A link was provided that included the 12 imperatives and two lines, in particular, jumped out (just as the last five words above did): “AM listenership is on a steep decline, and AM radio stations are feeling the brunt of it. Realistically, AM may disappear in 30 years or less.”

That could very well be the case, although we might note that roughly 30 years ago, AM Stereo was being called the only salvation for AM operators. There are some rare exceptions (see below) but music on AM radio generally did not make it, whereas spoken-word on that band continues to be viable in many markets as we head into 2017.

As far as the revenue side is concerned, according to BIA/Kelsey, four of radio’s top ten 2015 billing properties were AM stations. They are CBS Radio New York all-news WCBS-AM (#5, $45 million); co-owned, similarly-formatted WBBM-AM, Chicago (#6, $43.8 million); all-news New York sibling WINS (#9, $39.5 million); and iHeartMedia talker KFI, Los Angeles (#10, $37.8 million).

It is true the aforementioned stations are from the top three markets, but at the same time, AM stations do in fact comprise 40% of the top ten list of the country’s highest billers.

Extremely curious to see the true temperature of AM radio, we isolated stations that finished in the top 15 in all 48 Nielsen Audio PPM-markets KFI (November 2016, 6+).

Results appear below and it’s a pretty healthy list, with the lone hard-and-fast rule being only Nielsen Audio subscribers are allowed to be in print.

It should also be noted that some of these AM stations have an FM partner, but in all cases, the primary Nielsen Audio ratings listing is the AM.

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October 2016 PPM Analysis: MLB Flagships

| November 11, 2016

By Mike Kinosian
Managing Editor
TALKERS

kinosian-2LOS ANGELES — Now that the Chicago Cubs have ended their 108-year-old drought by beating the Cleveland Indians to win the 2016 World Series, we can circle the bases and head for home with the final 2016 ratings roundup for 29 of the 30 Major League Baseball teams’ primary, 162-game English-language (Nielsen Audio subscriber) flagships. No ratings data is shown for CJCL, the key station of the Toronto Blue Jays.

Unless otherwise noted, all stats cited in these scoreboards are for the total week (Monday-Sunday, 6:00 am – 12:00 midnight, 6+, October 2016).

Ratings information for the flagships of the Mets (WOR) and Yankees (WFAN) is limited to New York City.

Only Los Angeles ratings stats are used for the key stations of the Dodgers (KLAC) and Angels (KLAA).

Flagships for the two Bay Area teams – Giants (KNBR) and A’s (KGMZ) – have San Francisco ratings info only.

With those fine-print parameters out of the way, let us see how the flagships performed.

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NAB Show New York

| November 10, 2016

Convention notes by consultant Holland Cooke

 

By Holland Cooke
Media Consultant

 

cookewriterNEW YORK — It felt eerie stepping into The Javits Center during morning tear-down after Hillary Clinton’s non-celebration the night before.  But two levels down, the place was buzzing.  NAB Show/New York, now in its second year, is not a radio conference, but as media morph there’s plenty here that radio broadcasters need to hear.

“Primetime is now all the time.”

How does Bob Gruters fit his whole title on a business card?  He’s Facebook’s U.S. Group Lead, Tech/Telco, Entertainment, Restaurants, and Multicultural.  He defined a term that’s easy to relate to:  “Nomobiphobia:” the fear of being without your mobile device.  “Mobile has changed us” and “mobile has changed business” he proclaimed.  When he shared that the average person looks at his/her smartphone 30 times a day — and young people 127 times – I felt young again.

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September 2016 PPM Analysis: MLB Flagships

| October 10, 2016

By Mike Kinosian
Managing Editor
TALKERS

kinosian-2LOS ANGELES September 2016 information shown here is for 29 of the 30 Major League Baseball teams primary, 162-game English-language (Nielsen Audio subscriber) flagships.

No ratings data is shown for CJCL, the key station of the Toronto Blue Jays, which last night defeated the Texas Rangers to proceed to the American League Championship Series.

The other six teams remaining in the playoffs are the Boston Red Sox; Cleveland Indians; Washington Nationals; Chicago Cubs; Los Angeles Dodgers; and San Francisco Giants.

All stats cited in these scoreboards are for the total week (Monday-Sunday, 6:00 am – 12:00 midnight, 6+, September 2016).

Ratings information for the flagships of the Mets (WOR) and Yankees (WFAN) is limited to New York City; only Los Angeles ratings stats are used for the Angels’ key station (KLAA); and flagships for the two Bay Area teams – Giants (KNBR) and A’s (KGMZ) – have San Francisco ratings info only.

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The Local Media Company of the Future

| September 28, 2016

By Holland Cooke
Media Consultant

 

cookewriterNASHVILLE — Each year, there’s one session at the NAB/RAB Radio Show I reckon that – alone – was worth the trip.  Researcher Gordon Borrell nailed it this year with his presentation “Reach Beyond Radio: The Local Media Company of the Future.”

He began with a-whack-on-the-side-of-the-head, saying “It’s as if it’s 100 years ago, and we’re blacksmiths, watching our customers ride by in cars.”  Instead, “be in the transportation business.”

Admittedly, I’m a fan of Borrell’s work, and he and I share some client stations.  But the future he described isn’t conjecture.  Specific action steps he detailed flow from proprietary survey data including interviews with 7,500+ of the small businesses radio wants on-air.

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Radio Show Wrap-Up

| September 23, 2016

By Holland Cooke
Media Consultant

cookewriterNASHVILLE – 2,272 of us came to Music City, up from the 2,170 attendees at 2015’s Radio Show in Atlanta, the biggest crowd since the RAB partnered-into NAB’s event in 2010.

If you missed them, here are:

Below: My notes from sessions I attended on Thursday.  And first things first.  Want some money?

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A Snapshot of Where the Radio Industry Is At

| September 22, 2016

By Holland Cooke
Media Consultant

 

cookewriterNASHVILLE — Even after a night-before in Music City, the double Omni meeting room was packed for Wednesday’s Broadcast Finance Forecast 2016 Leadership Breakfast.  Sponsored by Pillsbury Winthrop Shaw Pittman, this perennial session always buzzes.  And Wells Fargo Director of High Yield Media, Cable and Telecommunications research Davis Herbert didn’t disappoint as he ticked-off data and surmise:

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RAIN Summit Nashville 2016

| September 21, 2016

By Holland Cooke
Media Consultant

 

cookewriterNASHVILLE — The NAB/RAB Radio Show is underway today in Music City, but several hundred of us arrived a day early for Tuesday’s Radio And Internet News event.  Some attendees I spoke with came only for the RAIN conference, a full day agenda on state of the art in Internet-delivered audio.

“Embrace the future!”

RAIN publisher Kurt Hanson’s State of the Industry presentation summarized Edison Research and other data I’ve covered here; and he urged that broadcasters show up everywhere listeners now use to consume audio.  Use is migrating from “single-purpose AM/FM receivers to multi-purpose connected devices.”  1 of every 5 audio minutes are now heard via smartphone.

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August 2016 PPM Analysis: MLB Flagships

| September 12, 2016

By Mike Kinosian
Managing Editor
TALKERS

kinosian-2LOS ANGELES — August 2016 information shown here is for 29 of the 30 Major League Baseball teams primary, 162-game English-language (Nielsen Audio subscriber) flagships; no ratings data is shown for CJCL, the key station of the American League East’s Toronto Blue Jays.

All stats cited in these scoreboards are for the total week (Monday-Sunday, 6:00 am – 12:00 midnight, 6+, August 2016).

Ratings information for the flagships of the Mets (WOR) and Yankees (WFAN) is limited to New York City; only Los Angeles ratings stats are used for the Angels’ key station (KLAA); and flagships for the two Bay Area teams – Giants (KNBR) and A’s (KGMZ) – have San Francisco ratings info only.

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July 2016 PPM Analysis: MLB Flagships

| August 17, 2016

By Mike Kinosian
Managing Editor
Talkers

kinosian (2)1280px-Major_League_Baseball.svg (2)LOS ANGELES With the non-waiver trade deadline having passed the first of this month, we turn attention to July 2016 ratings data.

Information shown here is for 29 of the 30 Major League Baseball teams primary, 162-game English-language (C subscriber) flagships; no ratings information is shown for CJCL, the key station of the American League East’s Toronto Blue Jays.

All stats cited in these scoreboards are for the total week (Monday-Sunday, 6:00 am – 12:00 midnight, 6+, July 2016).

Ratings information is limited to New York City for the flagships of the Mets (WOR) and Yankees (WFAN).

Only Los Angeles ratings stats are used for the Angels’ key station (KLAA).

Flagships for the two Bay Area teams – Giants (KNBR) and A’s (KGMZ) – have San Francisco ratings info only.

Read More

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