Category: Advice

Monday Memo: 2 Magic Words

| August 3, 2020

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — Your Mom and Dad were right.  “Please” and “Thank you” will distinguish you, particularly in these coarse, troubled times.

And there are two more “Magic words” broadcasters and podcasters should use as often as possible: “You” and “Your.”

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Monday Memo: About Pottymouth

| July 27, 2020

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — Fine. Call me a prude. Because I still cringe when I hear a radio voice say “pissed-off.” What gets lost if, instead, you say “irked” or “miffed” or “dissatisfied” or some other more-specific and safe-for-the-whole-family synonym?

There are lots of common expressions Mom and Dad use, but not in front of the munchkins. But when a single diary or PPM meter represents thousands as Nielsen numbers crunch, every…Quarter Hour…counts. And with advertisers increasingly wary of content that can appear alongside their digital ads, AM/FM radio has nothing to fear from manners.

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Monday Memo: Profiting from the Pandemic, Part Deux

| July 20, 2020


By Holland Cooke
Consultant

BLOCK ISLAND, RI — A month ago here, I outlined six sales tactics my client stations are monetizing. ICYMI: http://www.talkers.com/2020/06/15/monday-memo-profiting-from-the-pandemic/

And since then on my TV show we discussed opportunities now and in the foggy New Normal, with outspoken economist Richard Wolff: https://www.rt.com/shows/big-picture/493746-pandemic-economic-landscape-reshaping/

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Monday Memo: Broadcasters, Podcasting?

| July 13, 2020

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — If you saved back issues from when TALKERS was a print tabloid, dig-down about 20 years into the stack. A couple times a year beginning then, I was reporting from conferences then called The Podcast and New Media Expo, which later evolved into NMX and BlogWorld and other incarnations.

As I was typing-as-fast-as-I-could in the back row, I was hearing a new medium take shape.

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Monday Memo: 1,000 True Fans

| July 6, 2020

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — I’m hearing from lots of podcasters reacting to “Mainstream Media, Redefined,” the TV segment I did with TALKERS publisher Michael Harrison. ICYMI: https://youtu.be/HpE_iwSvIYE

They’re enthused, but frustrated. A common concern is “How do I get more downloads?”

I tell them they’re asking the wrong question, for reasons broadcasters understand.

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Monday Memo: Curing the Radio Advertising Pandemic

| June 29, 2020

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — If you’re reading this in Arizona, PLEASE be careful. As I file this week’s column on Sunday, the Active Infection rate there is 23%. Florida and Texas (14%) closed the bars, and other states that now seemed to have jumped the gun are slamming the brakes on re-opening. Wherever you are, you’re witnessing an ongoing challenge to public health…and advertiser-supported media.

“Local-Local-Local” has been the desperate plea of programmers, as corporate bloodletting whacked station staffs. Independent Texas owner Paul Gleiser, my longest-suffering client, weathered the coronavirus pandemic better than absentee-owned competitors because his sales strategy is so grassroots and focused on the service retailers deemed “essential” during the shutdown.

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Monday Memo: ‘Mainstream Media’ Redefined

| June 22, 2020

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — For several decades, the term “Mainstream Media” has been weaponized, first by scrappy fringe voices railing against legacy networks and newspapers; more recently by FOX News Channel and Rush Limbaugh…ironic, since ratings qualify them as “mainstream.” But never has the obsolescence of the term been more painfully obvious than lately, especially during the George Floyd episode.

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Monday Memo: Profiting from the Pandemic

| June 15, 2020

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — You know the story. You’ve probably told it for years. “WHO made money during the 1849 Gold Rush?” It was the guys who sold the maps and picks and shovels… and Levi Strauss.

I thought of Levi the other day when I was having some printing done at FedEx Office, where they sell “Social Distancing Floor Decals,” those big dots we stand on everywhere now. Next door at the gas station, a big sign between pumps: “Feel safe in your car,” with their viral disinfectant “Interior Fogging Service.”

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Monday Memo: New Normal HR? NOT Normal

| June 8, 2020

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — If you’ve been broadcasting remotely during the shutdown, and are daydreaming about getting back to what was left of radio station camaraderie, I’ll quote Cher from “Moonstruck:” “SNAP OUT OF IT!”

First the Good News: The reason you’re working remotely is because you’re still working.

They’ve fired everyone else, and more cutbacks are on the way; the bigger the company you work for, the more brutal it’ll be.

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Monday Memo: June? So Soon?

| June 1, 2020

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — I’d say “QUICK! What day is it?” But I just told you. Although by Wednesday many among us might need to double-check. Early March seems forever-ago, yet like yesterday. Life under quarantine has blurred the listener routines we need to be part of.

Waypoints were wiped-out.

Perennial occasions are life markers, except this year, when rites of spring were wronged.

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