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February 2020 PPM Analysis:
Public Radio News/Talk

| March 26, 2020

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES —  Our thorough four-part February 2020 ratings summary continues with a detailed look at public radio news/talk stations.

Breakouts shown here consist of data from public radio news/talk facilities that rank in the top 20 (6+) in any PPM-market during the February 2020 sweep (January 30 – February 26).

Nielsen Audio only releases audience estimates for stations subscribing to its services. As a result, ratings stats in this analysis are limited to facilities paying that company for its information.

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Monday Memo: Coronavirus, Mental Health Crisis

| March 16, 2020

By Holland Cooke
Consultant

WASHINGTON, DC — Schools and colleges are shutting down, games-not-canceled are played in empty arenas, some store shelves are bare, and people are walking around wearing surgical masks.  St. Patrick’s Day parades were canceled in Ireland! Ireland!

While we fear a deadly respiratory disease for which there is no vaccine, Coronavirus is also a MENTAL health threat.

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April 2019 PPM Analysis:
Classic Hits-Oldies

| May 24, 2019

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — The first two installments of this comprehensive four-part special feature series of April 2019 ratings overviews dealt with spoken-word formats.

Specifically, an all-news overview was posted Wednesday (5/22) and our analysis of Major League Baseball flagships (all of which are either sports talkers, news/talk, or all-news) appeared yesterday (5/23).

On deck Monday is the all-inclusive look at commercial news/talk.

Our attention right now though is on classic hits-oldies, with this summary comprised of PPM-market facilities that rank in the top 20 (6+, April 2019).

Bottom-line matchup: In April 2019, the typical PPM-market classic hits-oldies station generally notches a 6+-share of 5.30 and finishes sixth/seventh (#6.70). Those (6+) rank and share stats exceed both all-news (4.00/#9.76) and our particular panel of MLB flagships (3.98/#12.17).

Nielsen Audio only releases audience estimates for facilities that subscribe to its services. Owing to that reason, ratings stats in this exclusive analysis are limited to stations that pay Nielsen Audio for its data.

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“Holiday” 2017 PPM Analysis:
Urban Contemporary

| February 6, 2018

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — A thorough examination of stations under the urban contemporary umbrella represents the third in our series of “Holiday” 2017 ratings overviews.

Previously posted were “Holiday” 2017 ratings summaries of public news/talk stations (Friday, 2/2) and commercial news/talk (yesterday, 2/5).

This urban contemporary analysis is comprised of PPM-market facilities that rank in the top 20 (6+) in the “Holiday” 2017 ratings period, which covered December 7 (2017) through January 3 (2018).

Nielsen Audio only releases audience estimates for facilities that subscribe to its services. For that reason, ratings stats and information in the following urban contemporary charts are limited to stations that pay Nielsen Audio for its data.

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April 2017 PPM Analysis: Public News/Talk

| May 24, 2017

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — The first of our four-part series of April 2017 PPM overviews commences with a thorough look at ratings results for public news/talk outlets in that sweep.

This analysis is comprised of PPM-market (public) news/talk facilities that rank in the top 20 (6+) for the April 2017 sweep, which covered March 30 – April 26.

This is not an overview of all public outlets in PPM-markets, but rather a focus on those that are primarily news/talk. By the very nature of being public stations, programming can be multi-faceted, meaning some on our “public news/talk” panel could incorporate music blocks (jazz, classical, folk, bluegrass, etc.).

Purposefully excluded from this list are noncommercial public stations that are exclusively or principally music-reliant.

Nielsen Audio only releases audience estimates for facilities that subscribe to its services. Owing to that reason, ratings stats in this exclusive analysis are limited to stations that pay Nielsen Audio for its data.

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“Holiday” 2016 PPM Analysis: Country

| February 16, 2017

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — Our in-depth overview of “Holiday” 2016 PPM results concludes with a summary of country.

Previous similar spotlights focused on adult contemporary (Monday, 2/6) and hot AC (Tuesday, 2/7).

An overwhelming majority of adult contemporary stations played all-Christmas music the majority of this sweep. It is therefore hardly surprising that, among these three formats, AC claims the most prolific (6+) market rank (#3.15) and boasts the strongest (6+) share (10.12). In an especially stunning stat, 83% of ACs in our sample rank in their respective markets’ top five (6+).

Meanwhile, hot AC (#9.41 and 4.11, 6+) edges out country (#10.04 and 3.85, 6+) for second-place in (6+) market rank and market share, respectively.

Even though it has the largest sample size, country is the only one of these three formats without a #1 representative in any of the 48 PPM-markets (“Holiday” 2016, 6+): AC is #1 in an astonishing 38 cases, while a hot AC ranks first in three PPM-markets (6+, “Holiday” 2016).

Breakouts below consist of data from country outlets that rank in the top 20 in any PPM market (6+, “Holiday” 2016).

Over and above that particular ratings caveat is another parameter: Nielsen Audio only releases audience estimates for stations that subscribe to its services. For that reason, ratings stats in this analysis are limited to stations that pay Nielsen Audio for its data.

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April 2016 PPM Analysis: MLB Flagships

| May 26, 2016

By Mike Kinosian
Managing Editor
TALKERS

kinosianlgMLB Logo2LOS ANGELES — Listed below are April 2016 6+-ratings results for Major League Baseball flagship stations.

The following MLB scoreboards are for English-language flagships that are Nielsen Audio subscribers appearing in print.

In addition to their main flagship, some MLB teams have a secondary outlet and/or an emergency alternative. Rather than showing multiple stations, however, we have chosen each team’s primary, 162-game flagship.

Key outlets of the two New York franchises (Mets and Yankees) appear in three PPM-rated markets (New York, Long Island, and Middlesex); the Angels’ flagship is listed in Los Angeles and Riverside; and key stations of the San Francisco and Oakland franchises (Giants and A’s) appear in San Francisco and San Jose.

In these instances, ratings information is limited to New York City for the Mets (WOR) and Yankees (WFAN) flagships; only Los Angeles ratings stats are used for the Angels’ key station (KLAA) ; and flagships for the two Bay Area teams – Giants (KNBR) and A’s (KGMZ) – have San Francisco ratings info only.

No ratings information is shown for the flagship for the American League East’s Toronto Blue Jays (CJCL).

Ratings data cited here is Monday-Sunday, 6:00 am – 12:00 midnight (6+, April 2016) and is not limited to a specific day-part.

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The State of Women on Talk Radio – Part 4

| November 5, 2015

The Two Toned Talker(2015) revWhy aren’t there more?

By Jeff McKay
TALKERS
Special Features Correspondent

Continuing  today (11/5), TALKERS presents a multi-part feature story about the status of female talk show hosts in the radio business that will run throughout this week.

Part 4:  Where is it going?

mckayjeffNEW YORK – It was established in the first three installments of this article about the state of women on talk radio – particularly “news/talk” radio – that although there are many successful female practitioners of the art heard around the country, male hosts continue to outnumber females by a startling ratio of approximately seven-to-one.  The question is why?

Another question: Where is it all going?

Would an increase in the number of women on news/talk radio change the “nature” of the medium?

And, of course, that leads to the bigger question, should talk radio be looking to expand its nature and target audiences by hiring more women?

Can the spoken word medium successfully expand into more of a variety of directions and attract new female-skewing audiences via an increase in females on the air?   Is that a risky move?

What do women want to hear enough to make talk radio of any genre part of their daily habit and routine?

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HMM Snapshot Proofs

HMM Snapshot Proofs

| August 25, 2015

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PVR-LCTV Monitor Logo_575_wood 2Pioneer Valley Radio Teams Up with Longmeadow Community Television to Produce “Regional Roundtable with Brad Shepard.”  Pioneer Valley Radio has entered into an agreement with Longmeadow Community Television (LCTV) to produce a monthly television discussion program titled “Regional Roundtable with Brad Shepard.”  According to the show’s co-executive producer Michael Harrison, “The program’s mission is to bring together various personalities and leaders from all aspects of the Western Massachusetts community to discuss a range of important issues including politics, the economy, business, health care, public safety, transportation, senior services, education, recreation and the arts in a congenial and friendly environment.”  The series’ debut installment that was produced at the LCTV studios on Wednesday evening August 19 features a general discussion titled “Life in the Pioneer Valley.” It debuts today (8/21) on both Pioneer Valley Radio (below) as well as LCTV (channel 12 on Longmeadow’s cable system).  Participants include Springfield seven-term City Councilor Kateri Walsh, Rock 102 morning show co-host Mike “Bax” Baxendale, and Pioneer Valley Radio co-founder Michael Harrison.  Brad Shepard serves as host and moderator.  The program is available to be carried by any and all other Western Massachusetts public access television stations as well as the websites of recognized area media outlets at no charge. Harrison states, “This is a true, cooperative community effort and it is a pleasure working with LCTV’s enlightened management including board chairman Dr. Steven Wolman and LCTV station manager Dave Bartlett.”  Local media outlets interested in carrying the program and businesses interested in sponsoring it can contact Michael Harrison at michael@talkers.com.

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barchenger - EG PicDr. Mikal Barchenger is a practicing chiropractor and has been for over 30 years and is an expert in geriatrics. He also has taught courses in human anatomy and physiology, molecular chemistry, cellular biology and environmental sciences, and is qualified by the judiciary in Nevada as an expert witness in physical medicine and permanent impairment. After studying a report from the Center for Disease Control which defined sleeplessness as an “epidemic”  affecting 50 to 70 million people in the United States, Dr. Barchenger went about developing a product to combat it and in 2014 came up with “Athea Supplements.” In addition to his medical offices in Nevada, he owns and operates a coffee plantation in Hawaii. To book Dr. Barchenger call Tracy@ 866-735-6800 or email: info@atheasupplements.com.
Website: www.atheasupplements.com

 

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WTOP Brill-Liebman 3She Said “Yes.” Someone must have mentioned to Mark Brill that, when done correctly, radio is perhaps the most effective one-one-one communications platform. In just 22 warm-and-fuzzy seconds, the loyal partisan of Hubbard Washington, DC all-news WTOP2operation WTOP fully underscored that unique strength of the medium. WTOP was clearly the centerpiece and most integral participant in this story – which has several moving parts – but a few other key players aided Brill in the performance of his life. This past Saturday (8/8) at precisely 6:07 am, Brill and his girlfriend, Phyllis Liebman, were in Bethany Beach, Delaware. While not out-of-the-ordinary for Brill to be tuned to WTOP (in this case, more accurately streaming the station online), Liebman, ostensibly, thought she was doing so at the request of her employer MRP Realty. Liebman’s boss asked that she listen at that specific time to verify that an ad the company purchased on WTOP ran as scheduled. One slight detail: There was no MRP Realty spot. What Liebman – and every other WTOP listener – heard at that time, however, was this marriage proposal from Brill (listen here). Brill first saw Liebman three years ago (7/16/2012) at the concession stand of a tennis match. “Later, I saw her sitting behind me and it looked like she was looking at me,” he recalls. “I did get up the nerve to give her my business card and said if she wasn’t dating anyone to call me.” Several weeks later, the two had their first date and Liebman informed Brill she wasn’t looking at him but at Michelle Obama, who was seated a few rows opposite him. WTOP sales manager Skip Quast‘s responsibility was to have Brill’s proposal air exactly at sunrise, which that particular day was 6:07 am. Many businesses contact Quast regarding advertising information on WTOP (the market’s #1 station for the seventh straight month, 6+, Nielsen Audio PPM) but when he received Brill’s call in May, Quast states, “It was a first. Mark explained how WTOP was his favorite station and said he was planning to ask her [to marry him] in August. I let him know we might be able to help him out and asked him to give me a call when he was ready. I wasn’t sure I would hear back from him, but he called again in July and set a date. I am happy we were able to help and make it a special day for both of them.” Score another victory for the power of radio.

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From Western Mass. to Alaska and the Bering Sea, Nick Tokman has realized his dream to sail into adventures on the high seas!

[mp3j track=”Radio Show #40 – Nick Tokman@http://www.pioneervalleyradio.com/audio/111-05-21-15-Shepard.mp3

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Show 37: David Powers

David Powers@http://www.pioneervalleyradio.com/audio/096-05-06-15-powers.mp3

Show 36: Kathleen Delaney

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January 2015 PPM Analysis:
Talk (Part One of Two)

| March 4, 2015

By Mike Kinosian
Managing Editor
TALKERS

kinosianLOS ANGELES This past Monday (3/1) and Tuesday (3/2), we presented overviews of the truly astonishing January 2015 PPM ratings performances turned in by news and sports outlets.

Those extraordinary stats notwithstanding (especially with all-news), we have quite possibly saved the best for last in analyzing the most omnipresent genre under the spoken-word umbrella, talk stations.

For several reasons, we have separated “talk” into two groups – commercial, and non-commercial/public.

The January 2015 ratings overview of commercial talkers appears today, while the companion piece for non-commercial/public talk stations will be posted tomorrow.

Either way you slice it though, it was a strong sweep for both groups and the numbers will confirm that as being the height of understatement.

Spoiler Alert: Our “commercial” talk category consists of nearly the combined total of the sports and news samples from Monday and Tuesday, yet all but three stations in the commercial talk group show sweep-to-sweep growth (6+).

Same parameters apply in the following charts as with the news and sports overviews. Specifically, commercial talk outlets that rank in the top 20 in a PPM market (6+, January 2015) are included.

Nielsen Audio only releases audience estimates for stations that subscribe to its services.

Owing to that reason, ratings stats in this TALKERS analysis are limited to stations that pay Nielsen Audio for its data.

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