By Jeff McKay
Special Features Correspondent
Continuing today (11/5), TALKERS presents a multi-part feature story about the status of female talk show hosts in the radio business that will run throughout this week.
Part 4: Where is it going?
NEW YORK – It was established in the first three installments of this article about the state of women on talk radio – particularly “news/talk” radio – that although there are many successful female practitioners of the art heard around the country, male hosts continue to outnumber females by a startling ratio of approximately seven-to-one. The question is why?
Another question: Where is it all going?
Would an increase in the number of women on news/talk radio change the “nature” of the medium?
And, of course, that leads to the bigger question, should talk radio be looking to expand its nature and target audiences by hiring more women?
Can the spoken word medium successfully expand into more of a variety of directions and attract new female-skewing audiences via an increase in females on the air? Is that a risky move?
What do women want to hear enough to make talk radio of any genre part of their daily habit and routine?
Pioneer Valley Radio Teams Up with Longmeadow Community Television to Produce “Regional Roundtable with Brad Shepard.” Pioneer Valley Radio has entered into an agreement with Longmeadow Community Television (LCTV) to produce a monthly television discussion program titled “Regional Roundtable with Brad Shepard.” According to the show’s co-executive producer Michael Harrison, “The program’s mission is to bring together various personalities and leaders from all aspects of the Western Massachusetts community to discuss a range of important issues including politics, the economy, business, health care, public safety, transportation, senior services, education, recreation and the arts in a congenial and friendly environment.” The series’ debut installment that was produced at the LCTV studios on Wednesday evening August 19 features a general discussion titled “Life in the Pioneer Valley.” It debuts today (8/21) on both Pioneer Valley Radio (below) as well as LCTV (channel 12 on Longmeadow’s cable system). Participants include Springfield seven-term City Councilor Kateri Walsh, Rock 102 morning show co-host Mike “Bax” Baxendale, and Pioneer Valley Radio co-founder Michael Harrison. Brad Shepard serves as host and moderator. The program is available to be carried by any and all other Western Massachusetts public access television stations as well as the websites of recognized area media outlets at no charge. Harrison states, “This is a true, cooperative community effort and it is a pleasure working with LCTV’s enlightened management including board chairman Dr. Steven Wolman and LCTV station manager Dave Bartlett.” Local media outlets interested in carrying the program and businesses interested in sponsoring it can contact Michael Harrison at firstname.lastname@example.org.
Dr. Mikal Barchenger is a practicing chiropractor and has been for over 30 years and is an expert in geriatrics. He also has taught courses in human anatomy and physiology, molecular chemistry, cellular biology and environmental sciences, and is qualified by the judiciary in Nevada as an expert witness in physical medicine and permanent impairment. After studying a report from the Center for Disease Control which defined sleeplessness as an “epidemic” affecting 50 to 70 million people in the United States, Dr. Barchenger went about developing a product to combat it and in 2014 came up with “Athea Supplements.” In addition to his medical offices in Nevada, he owns and operates a coffee plantation in Hawaii. To book Dr. Barchenger call Tracy@ 866-735-6800 or email: email@example.com.
She Said “Yes.” Someone must have mentioned to Mark Brill that, when done correctly, radio is perhaps the most effective one-one-one communications platform. In just 22 warm-and-fuzzy seconds, the loyal partisan of Hubbard Washington, DC all-news operation WTOP fully underscored that unique strength of the medium. WTOP was clearly the centerpiece and most integral participant in this story – which has several moving parts – but a few other key players aided Brill in the performance of his life. This past Saturday (8/8) at precisely 6:07 am, Brill and his girlfriend, Phyllis Liebman, were in Bethany Beach, Delaware. While not out-of-the-ordinary for Brill to be tuned to WTOP (in this case, more accurately streaming the station online), Liebman, ostensibly, thought she was doing so at the request of her employer MRP Realty. Liebman’s boss asked that she listen at that specific time to verify that an ad the company purchased on WTOP ran as scheduled. One slight detail: There was no MRP Realty spot. What Liebman – and every other WTOP listener – heard at that time, however, was this marriage proposal from Brill (listen here). Brill first saw Liebman three years ago (7/16/2012) at the concession stand of a tennis match. “Later, I saw her sitting behind me and it looked like she was looking at me,” he recalls. “I did get up the nerve to give her my business card and said if she wasn’t dating anyone to call me.” Several weeks later, the two had their first date and Liebman informed Brill she wasn’t looking at him but at Michelle Obama, who was seated a few rows opposite him. WTOP sales manager Skip Quast‘s responsibility was to have Brill’s proposal air exactly at sunrise, which that particular day was 6:07 am. Many businesses contact Quast regarding advertising information on WTOP (the market’s #1 station for the seventh straight month, 6+, Nielsen Audio PPM) but when he received Brill’s call in May, Quast states, “It was a first. Mark explained how WTOP was his favorite station and said he was planning to ask her [to marry him] in August. I let him know we might be able to help him out and asked him to give me a call when he was ready. I wasn’t sure I would hear back from him, but he called again in July and set a date. I am happy we were able to help and make it a special day for both of them.” Score another victory for the power of radio.
From Western Mass. to Alaska and the Bering Sea, Nick Tokman has realized his dream to sail into adventures on the high seas!
[mp3j track=”Radio Show #40 – Nick Tokman@http://www.pioneervalleyradio.com/audio/111-05-21-15-Shepard.mp3
A Good Listen to a Good Guy
By Mike Kinosian
Managing Editor/West Coast Bureau Chief
LOS ANGELES — Some view their own age and/or that of others as a roadblock – a barrier to achieving an untold number of additional hopes and dreams.
To others, age – more correctly – is merely a meaningless number with no attached strings or restrictions.
It would have been quite easy and understandable for Alex Bennett to take leave and retreat from the business in which he has been an integral part for several decades. After all, the legendary broadcaster was 73 years old when Sirius XM unceremoniously pink-slipped him last June after more than nine years of service at the satcaster (he turned 74 two months ago).
Notwithstanding an imposing and lengthy list of accomplishments and vitae, which the native Californian could trumpet as an entree to retirement, he has become an entrepreneur with “Alex Bennett’s Great American Broadcasts” being the centerpiece of his novel take to talk radio.
Schnitt vs Bubba Trial Delayed for One Day After Schnitt’s Attorney Arrested for DUI. It’s a rather bizarre twist in what is a high-profile case in Tampa. The judge in the case granted a one-day delay in the trial after Charles Philip Campbell, Jr. was taken into custody Wednesday evening on suspicion of DUI. He refused to take a blood alcohol test and was released on $500 bond. The trial will resume today as nationally syndicated talk host Todd Schnitt is suing Bubba the Love Sponge (Todd Clem) for defamation. Schnitt spent most of two days on the witness stand Tuesday and Wednesday. Clem’s attorney tried to score a few public sympathy points telling Fox 13 Tampa, “I’m shocked that the case was continued. I feel horrible for this jury that has been sequestered and pulled from their jobs, their lives and their families.” He told the TV station he didn’t understand why Schnitt’s other attorneys couldn’t handle the case.
KFI, Los Angeles Adds J.R. Martinez for Sunday Evening Program. The “Dancing with the Stars” champ, best-selling author and retired U.S. Army soldier begins his permanent role as host of the 6:00 pm to 8:00 pm Sunday program on Clear Channel’s KFI, Los Angeles this Sunday. J.R. Martinez was deployed to Iraq in 2003 and, shortly after arriving, his Humvee hit a roadside bomb that trapped him inside the burning vehicle. He suffered severe burns over 34% of his body and spent 34 months at Brooke Army Medical Center recovering. In October of 2012 he published Full of Heart: My Story of Survival, Strength and Spirit (Hyperion 2012) that became a New York Times best-seller. KFI program director Robin Bertolucci says, “He’s so inspirational and dynamic. He filled in for Bill Carroll during the holidays and I just had to have him join our line up! I’m thrilled he jumped at the opportunity and I’m excited to see what he will do with his own show.” Martinez replaces the David Cruz program. Cruz is concentrating on his four-hour daily program on sister progressive talk station KTLK.
WCNN, Atlanta Goes Local in Late Mornings. Dickey Broadcasting’s sports talker WCNN, Atlanta “Sports Radio 680 The Fan” is adding the new local show “The Front Row” for the 9:00 am to 12:00 noon daypart. The show stars Ray Mariner, Sandra Golden and Brian Finneran (pictured here from left to right). Golden and Finneran are also part of the “Rude Awakening” AM drive show (which will be trimmed by an hour to a 9:00 am stop beginning Monday). Mariner was co-host of the morning show on Lincoln Financial Media’s crosstown CHR WSTR “Star 94” until he exited that post back in May of 2012. The show replaces Fox Sports Radio/DirecTV’s Dan Patrick program.
Are You Ready for Some Baseball? Okay, so much of the country is in Super Bowl mode right now, but radio consultant Holland Cooke reports to TALKERS that with so many news/talk stations (as well as sports talk signals) carrying MLB play-by-play in their markets, now’s a good time to begin preparing to take advantage of those expensive rights. Cooke writes about ways to take ownership of the play-by-play beginning during spring training. Once the season starts, use brief promotional slots – like top-of-the-hour IDs – to promote the next game. Check out more on this in Holland Cooke’s Friday piece here.
Boomer Esiason Tackles TV and Radio on Super Bowl Sunday; Dial Global Handles Exclusive Radio Coverage. The NFL’s Super Bowl is usually the biggest TV event of the year but for the millions of Americans who can’t be near a TV, Dial Global’s exclusive radio play-by-play delivers the game. This year, Boomer Esiason and Kevin Harlan will be in the booth calling the game for Dial Global. But Boomer is also a CBS Sports employee (in addition to his AM drive work on WFAN, New York) and he’ll be on CBS TV as part of the pre-game show and the halftime broadcast. After he finishes the pre-game show from the field, he’ll move upstairs to the radio booth to call the game with Harlan. Talk about a busy day for Boomer! Dial Global’s coverage of the event also includes such experienced talent as James Lofton, Mark Malone, Jim Gray and Scott Graham. Joining Jim Gray for pre-game and halftime programming are NFL stars Tom Brady and Larry Fitzgerald. Hall of Fame defensive back Rod Woodson will also be part of the extended pre-game program.
WFVA, Fredericksburg, Virginia Returns to News/Talk on Monday. After two years as an adult standards-formatted station, Centennial Broadcasting’s WFVA, Fredericksburg returns to airing a news/talk format using largely syndicated talent. The program schedule will include: Cumulus Media Networks’ Don Imus, Mike Huckabee, Mark Levin and Michael Savage as well as Premiere Networks’ Glenn Beck. Ten year WFVA veteran Ted Schubel will continue as the station’s news director and will also host a one-hour local program titled, “Town Talk With Ted,” airing weekdays at 8:00 am. The show will introduce listeners to local businesses, non-profit leaders, and political figures who influence the Fredericksburg region. Centennial Fredericksburg market manager Tom Hamilton says, “It has been nearly two full years since WFVA changed from a news/talk station to adult standards format. During that time, we have paid attention to what our listeners have said. Overwhelmingly, they told us they wanted news/talk back on WFVA. By providing many of the most-listened-to talk show hosts in the nation, along with community involvement, local news and public affairs programming, we will better serve our listeners, our local businesses and our community.”
KFNX, Phoenix Adds New Syndicated Programming. Genesis Communications Network’s Alex Jones is part of the new lineup at Francis Battaglia-owned KFNX, Phoenix where he airs in the overnight time slot. Also added to the station’s program schedule is Dial Global and Cox Media’s Herman Cain from 5:00 pm to 7:00 pm; Dial Global’s Dennis Miller from 10:00 am to 12:00 noon; and Cumulus Media Networks’ Michael Savage who returns to the station to air in the 7:00 pm to 9:00 pm slot.
Obama Second Term Agenda Top News/Talk Story During Week of January 21-25. The second term agenda of President Obama as outlined in his Inauguration Day speech was the top story on news/talk radio this week, landing atop the Talkers TenTM. Following at #2 this week was Secretary of State Hillary Clinton’s Benghazi testimony. At #3 was the battle in Washington over reducing the deficit and at #4 was the North Korea nuclear threat. The Talkers TenTM is a weekly chart of the top stories and people discussed on news/talk radio across America and is based on ongoing research from TALKERS. View this week’s entire chart here.
Part Two of a Special Feature
By Mike Kinosian
Managing Editor/West Coast Bureau Chief
LOS ANGELES — As sure as 2013 has arrived, personal resolutions have been made, and a plethora of prognostications will bombard us.
Here, however, is something that could actually be a trend this year: Don’t be surprised if clusters with multiple talk stations jettison one of those signals to sports.
Associated with that, we very well might witness a spate of under-performing (primarily talk) outlets transition to sports.
By Chris Miller
Chris Miller Digital
SHAKER HEIGHTS, OH – President Barack Obama has been appearing on radio morning shows lately … not on talk stations, but on stations that play music. On September 17, TALKERS magazine’s sister publication RadioInfo covered how one of these appearances came together for Cox’s hip hop station in Orlando. The President has shown up on alternative and Spanish language stations, too. Politics aside, this is a success story for radio! Obama’s campaign has been targeting certain messages to appeal to certain voter blocks. They have microsites on the web, different social media groups, and targeted, focused e-mail lists. However, what did they use to present the President in both a targeted and a personal way? They used RADIO!
Radio is the original targeted medium. It’s potentially even more targeted in this new media world. Having digital inventory to sell on our streams and websites only makes us a stronger business partner for clients who want to hyper-focus their message. That’s the power of broadcast plus digital! To maximize that power, you can follow three steps.
Power-Packed Agenda Set for New Media Seminar June 7. According to TALKERS magazine VP/managing editor Kevin Casey, “In all the years we have been presenting radio industry conferences, I do not remember one quite like this in which so many outstanding speakers were packed into a single day’s event. Our innovative model designed for an economically challenging era seems to be striking a very positive chord. The New York City installment of 2012’s bi-coastal conference is only a few days away from being sold out.” More than 60 industry leaders will address the key issues facing talk media between 9:00 am to 6:30 pm on Thursday, June 7 at the Concierge Conference Center on Manhattan’s East Side. For registration and sponsorship information for this industry-only event call 413-565-5413. To see the agenda click here.
Rush Limbaugh Named “Famous Missourian”; Choice Irks State Democrats. Premiere Networks nationally syndicated talk star Rush Limbaugh was inducted into the Hall of Famous Missourians yesterday in a closed ceremony at the state capitol in Jefferson City. A bronze bust of the talk host was unveiled during the event. State Democrats were disturbed by the ceremony that was not announced until 20 minutes prior to it beginning. It took place in the chambers of the House of Representatives and Democrats were not allowed in. Missouri House Speaker Steven Tilley told the Kansas City Star the ceremony was closed because of the controversy and so that Limbaugh and his family could attend and be “treated respectfully.” Democrats were not invited because earlier they signed a letter protesting the induction. In a speech at the induction Limbaugh stated, “This is something I never, ever thought would happen to me…I want to express my deep gratitude. I’m exceptionally proud to accept this honor, and really very humbled.” Limbaugh joins the ranks of such famous Missourians as Mark Twain, Harry Truman and Dred Scott.
Dial Global’s Dennis Miller to Perform with Adam Carolla in November. Nationally syndicated talk host Dennis Miller had comedian, TV star and podcaster Adam Carolla on his program yesterday (5/14) and the two announced they will perform live on stage together at the City National Grove in Anaheim on November 16. Miller tells Carolla, “You know what I think about the way your mind works – it’s genius.” In addition to his radio program, Dennis Miller has been doing live performances with Fox News Channel’s Bill O’Reilly on their “Bolder and Fresher Tour 2012.” The duo recently performed at New York City’s Town Hall.
Anniversary Bash. Journal Broadcasting’s KQTH-FM, Tucson – 104.1 The Truth – celebrated its fifth anniversary on Saturday, May 12 at the Casino Del Sol Resort. Program director Ryan McCredden tells TALKERS, “The listeners, speakers, staff and sponsor response to the event was tremendous and we’re looking forward to another five great years of ‘The Truth’ in Tucson!” Pictured here are (from l-r): Author and townhall.com writer Katie Pavlich, Radio America’s Roger Hedgecock, author and commentator S.E. Cupp, Talk Radio Network’s Jerry Doyle, KQTH-FM morning host Jon Justice and midday host James T. Harris.
New York Festivals Announces 2012 Radio Program and Promotion Awards World’s Best Radio Programs Finalists. The New York Festivals breaks down the entries by country. For the United States among commercial talk broadcasters, ESPN Radio is named a finalist in the Best Human Interest Story and Best Investigative Reporting categories. “The Sporting Life with Jeremy Schaap” is a finalist for Best Regularly Scheduled Sports Program. SiriusXM’sHoward Stern is a finalist for Best Special Event. Clear Channel Media and Entertainment’s KFBK, Sacramento is a finalist in the Health/Medical category. Winners will be honored at a gala awards ceremony on June 18 at New York City’s Manhattan Penthouse. See the entire slate of finalists here.
Compass Media Networks Names Booth Talent for Baseball Broadcasts. For its 25 broadcasts of the Los Angeles Angels of Anaheim games Compass Media Networks recently announced it would distribute, the company has named its game coverage talent. Former New York Mets general manager and current SiriusXM Mad Dog Radio morning host Steve Phillipswill be analyst for the broadcasts. Others, whose appearance on the broadcasts will be determined by travel schedule and other commitments, include play-by-play announcers Chris Carrino and Steve Quis and analyst and former MLB player and executive Darryl Hamilton.
CBS Radio’s Stacie Schmidt Moves from Las Vegas to Cleveland. Stacie Schmidt currently serves as director of marketing for CBS Radio’s Las Vegas cluster that includes news/talk KXNT-AM/FM. She’s moving back to her home town of Cleveland to take the integrated sales and marketing position at CBS Radio’s cluster there that includes sports WKRK-FM – 92.3 the Fan.
Obama Newsweek Cover, 2012 Presidential Race, Euro Zone Hangs in Balance, JP Morgan Chase Loss and California Debt Crisis Among Top News/Talk Stories Yesterday (5/14). The “first gay president”Newsweek cover; the 2012 presidential race; the future of the euro zone as countries threaten to leave; the $2 billion loss at JP Morgan Chase; and California’s enormous debt problem were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS.
Brooklyn in the House. Sure, it’s easy to get supermodel and actress Brooklyn Decker to visit your radio show when hubby Andy Roddick is co-host of the program. Decker is pictured here in the Fox Sports Radio studios with husband and tennis great Andy Roddick (c) and radio personality Bobby Bones (l). The “Roddick and Bones” show airs on weekends on the FSRN. During the interview Decker promoted her two new films, “Battleship” and “What to Expect When You’re Expecting,” both being released on May 18.