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November 2017 PPM Analysis:
NBA Flagships
By Mike Kinosian
Managing Editor
TALKERS
LOS ANGELES — This time last month, we did our first-ever PPM-era assessment of National Football League radio flagships.
As a follow-up, here is the initial overview of radio flagships of National Basketball Association franchises.
The following is comprised of the performance of (certain, English-language) NBA radio flagships in the November 2017 sweep.
Several stations listed below serve as key stations for multiple big league teams.
Holland Cooke – Grey is Gold
Millennials Schmillennials! Media consultant Holland Cooke presents what he calls an “instant sales meeting” for managers and AEs charged with marketing talk radio. It’s titled, “Grey Is Gold,” and offers some eye-popping facts about the value of upper-end Baby Boomers to retailers. Cooke notes that recent studies indicate fully one-third of 18-34-year-olds have no AM/FM radio at home and that radio’s most habitual users are Baby Boomers. Watch this video and see Cooke’s list of data points that can arm radio reps to pitch this demographic with a ton of disposable income. Then, share it with your sales staff.
