Industry News

Brewer Media to Sell Two Chattanooga Signals to Religious Broadcaster

According to the Times-Free Press, Brewer Media is committed to selling sports talk WALV-FM “ESPN Chattanooga” and FM translator W295BI at 106.9 to Lakeland, Florida-based Radio Training Network for $900,000. Brewer sold two other signals to American Family Association in 2021. Company VP Kira Brewer Headlee tells the paper, “Just like any other business, we have to evaluate our operations and make upgrades and changes in our missions.” The company is also planning to move from its current downtown Chattanooga office space to a smaller space in East Brainerd. See the Times-Free Press story here.

Industry Views

Monday Memo: ChatGPT – Threat and Tool

By Holland Cooke
Consultant

imAfter post-consolidation cutbacks have whacked local on-air content, there’s now angst that Artificial Intelligence can – literally – dehumanize radio (and other media – HUGE issue in the SAG-AFTRA strike). Voice cloning is child’s play; and several vendors are already peddling AI gimmicks to radio stations.

Glass-half-full: When I asked, “How talk radio hosts and DJs can use ChatGPT to prepare shows,” the robot replied instantly…

“Talk radio hosts and DJs can leverage ChatGPT to enhance their show preparation, generate engaging content, and connect with their audience more effectively. Here’s a guide on how they can use ChatGPT effectively:

— Show Topic Generation: Use ChatGPT to brainstorm and generate unique and interesting show topics. Input keywords related to your show’s theme or current events to get topic suggestions.

— Content Research: Ask ChatGPT to provide background information on a particular topic or guest. It can summarize recent news, provide historical context, or even suggest relevant questions.

— Interview Preparation: Use ChatGPT to generate interview questions and talking points. Input information about your guest or their expertise, and ChatGPT can help you create a list of thoughtful and engaging questions.

im

— Script Writing: When scripting segments or promotional materials, you can collaborate with ChatGPT to draft scripts. It can provide creative ideas for introductions, transitions, and promotional announcements.

— Audience Engagement: Ask ChatGPT to generate polls, questions, or discussion points to engage with your audience during live shows. It can also help create intriguing teasers to promote upcoming segments.

— Fact-Checking: Use ChatGPT to fact-check information before presenting it on air. This ensures the accuracy of your content and maintains your credibility.

— Content Expansion: If you need to expand on a topic or provide additional information during a show, ChatGPT can help by generating elaborative content or explanations.

— Generating Show Summaries: After the show, ChatGPT can assist in creating summaries or show notes for your listeners, making it easier for them to catch up on missed episodes.

— Storytelling and Narration: DJs can use ChatGPT to help craft engaging stories or narratives to share with their audience, making their radio shows more entertaining and relatable.

— Creative Segment Ideas: Ask ChatGPT for creative ideas for segments, games, or challenges to keep your show fresh and exciting.

— Language Assistance: For DJs hosting shows in multiple languages, ChatGPT can help with translation, pronunciation, and language learning, ensuring smooth communication.

— Show Promotion: Collaborate with ChatGPT to create compelling social media posts, newsletters, or blog content to promote your shows and engage with your audience online.

— Handling Caller Questions: If you take live caller questions, ChatGPT can assist in formulating responses or clarifying complex issues for your callers.

— Real-Time Updates: For breaking news or sudden changes, ChatGPT can provide real-time updates and help you adapt your show’s content on the fly.”

Remember how those Terminator movies warned-against SkyNet A.I. becoming self-aware? While there’s no question that ChatGPT is the cure for writer’s block, its response ended with some impressive self-awareness, a reminder that YOU are the author of your show: “Remember to review and edit the content generated by ChatGPT to ensure it aligns with your show’s tone, style, and audience preferences. ChatGPT can be a valuable tool for radio hosts and DJs, streamlining the preparation process and enhancing the overall quality of their shows.”

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Confidential: Negotiation Checklist for Weekend Talk Radio;” and “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins.” Follow HC on Twitter @HollandCooke

Industry News

WGOW-FM, Chattanooga Make Morning Programming Changes

Cumulus Media news/talk outlet WGOW-FM, Chattanooga unveils its new morning lineup that includes new morning drive show “Jed and JR Mornings,” hosted by Jed Mescon and Jim “JR” Reynolds that airs from 6:00 am to 9:00 am. Joining the morning drive show is Brad Giese as producer and contributorim along with Captain Max with Right Now Traffic, Greg Schaeffer with weather, and Louis Lee as news contributor. From 9:00 am to 10:00 am is “The Brad Giese Show” with Max O’Brien as producer and contributor. From 10:00 am to 12:00 noon is the new “Brian Joyce Unfiltered” program with Jim Stevens as producer. Cumulus Chattanooga operations manager Scott Chase comments, “Jed and JR are among the most recognizable and trusted talents in the market. The combination of their energy, enthusiasm and positivity is perfectly suited for morning drive. Brian Joyce has a lot to say, and this new time slot gives him the opportunity to dig into the issues that the community is talking about.”

Industry News

Former WGOW-AM/FM, Chattanooga PD Kevin West Dies Unexpectedly

According to a report by WDEF-TV, Chattanooga, former news/talk WGOW-AM/FM program directorim Kevin West died yesterday morning (9/18) at the age of 62 after suffering a medical emergency. West retired from the Cumulus Media station in June and had begun working as the public affairs director for the Chattanooga Police Department. West was a 24-year veteran of the U.S. Navy, retiring two years ago with the rank of captain. He is survived by his wife Carlene and five children.

Industry News

Mescon to Lead Programming at WGOW-AM/FM, Chattanooga

Cumulus Media announces that Jed Mescon is named program pirector and on-air host for news/talk WGOW-AM/FM, Chattanooga. Mescon will debut as morning drive host on Monday (8/21). Cumulus says, “Mescon brings 28 years of morning programming experience on local television to WGOW, and most recently worked inim marketing and community engagement for Chattanooga’s Erlanger Health System, TVFCU, and the Skyuka Hall School. A beloved media personality, Mescon’s signature style, boundless energy, and passion for the community have made him a household name throughout the Chattanooga region.” Cumulus Chattanooga VP and market manager John Lewis states, “We are thrilled to welcome Jed to WGOW and our Cumulus Chattanooga team. Jed has amassed an impressive career in media and his unique perspective, connection to the community, and skillset will undoubtedly take WGOW to the next level.” Mescon comments, “I spent 28 years waking up at 2:45 am to bring the news to Chattanooga. This brings me back to my roots, doing both news and co-hosting mornings from 6-10am on WGOW Talk Radio 102.3.”

Industry News

TALKERS 2023 Video Posted: Fireside Chat with Connoisseur Media CEO Jeff Warshaw

One of the many highlights of the TALKERS 2023 conference held at Hofstra University on Long Island on June 2 was a fireside chat conducted between Michael Harrison and Connoisseur Media CEO Jeff Warshaw. The video of that informative conversation is posted here today (6/19). Jeff Warshaw describes himself as a “lifelong broadcaster.” He built his first station while still a student at the Wharton School of Business at the University of Pennsylvania. In 1993, he founded Connoisseur Communications Partnersim LP, a 39-station group which he later sold to Cumulus Broadcasting in 2000 for $258 million. At this time, he pioneered notable progress in integrating legacy media with emerging digital technology. In 2004, he formed Connoisseur Media which now operates 13 radio station brands and digital assets in five markets. Highly respected and celebrated industry-wide for his outspoken candor and bullish approach to radio station ownership, Jeff Warshaw serves on the board of directors of the National Association of Broadcasters, the executive committee of the Radio Advertising Bureau, and is chairman of the Nielsen Audio advisory council. Harrison describes Warshaw as “one of the most knowledgeable, emerging forces to be reckoned with among radio industry leaders and a potential leader in the next wave of radio station consolidation.” The two discuss the intersection between ratings, revenue, and corporate culture. Not to be missed. See the video here.

Industry News

VIDEO POSTED: Newsmax CEO Christopher Ruddy Interviewed in Fireside Chat at TALKERS 2023

One of the talk media industry’s most impactful movers and shakers, Christopher Ruddy, CEO of Newsmax Media spoke at TALKERS 2023 on June 2 at Hofstra University on Long Island. Ruddy engaged in one of the conference’s two “fireside chats” hosted by TALKERS publisher  Michael Harrison. According to Harrison, “There isn’t a day that Chris Ruddy isn’t in or behind

im

the media news. The growth of Newsmax on the television, radio, print and digital fronts has been nothing short of phenomenal. He is extraordinarily connected and his influence on this business as well as the national conversation is on a non-stop upward trajectory. I was
imdelighted to have him as a guest in this setting and at this time.” In a fast-paced session sponsored by Collette guided travel tour specialists, Ruddy and Harrison engaged in a candid conversation about positioning, programming and navigating the infrastructure of modern media including print, digital and radio as well as cable news/talk television. See the exclusive video of the session here.

Industry News

WFLI, Chattanooga Flips to News/Talk

Tri-State Radio’s WFLI-AM/W262DQ launches a news/talk/sports format, flipping back to spoken-word from the classic hits format it’s been airing. The station’s lineup includes a simulcast of WTVC-TV’s “Good Morning Chattanooga” from 4:30 am to 7:00 am, followed by the syndicated “Rick & Bubba” show from 7:00 am to 10:00 am. Real estate expert Del Walmsleyim hosts “Lifestyles Unlimited” from 10:00 am to 12:00 noon, followed by Premiere Networks’ “The Clay Travis and Buck Sexton Show” from 12:00 noon to 3:00 pm, “The Sean Hannity Show” from 3:00 pm to 7:00 pm and Outkick’s “Hot Mic” with Chad Withrow and Jonathan Hutton from 7:00 pm to 10:00 pm. Tri-State Radio president Evan Stone says, “We felt like there was a void for more regional and local news, talk and sports – that was the motivation behind putting this lineup together. The ability to add the two biggest shows in conservative talk in Hannity and Clay and Buck was a no-brainer. It’s hard to find a bigger name in news talk than Sean Hannity and Clay Travis with his connection to the state of Tennessee… aligns us very well for success. Throughout the day we’ll feature local and regional newscasts and sportscasts every hour.”

Industry News

Two Leading Edge CEO Fireside Chats Set for TALKERS 2023

Two leading CEO “Fireside Chats” have been scheduled for TALKERS 2023 adding to the impact of a power-packed day of sessions and presentations set for the talk media industry’s major annual gathering. The event will feature approximately 60 outstanding speakers on Friday, June 2 at Hofstra University on Long Island.

Connoisseur Media CEO/founder Jeff Warshaw and Newsmax Media CEO/founder Christopher Ruddy will each engage in candid one-on-one conversations with TALKERS publisher/founder Michael Harrison about the present and future state of talk media.

Jeff Warshaw describes himself as a “lifelong broadcaster.” He built his first station while still a student at the Wharton School of Business at the University of Pennsylvania. In 1993, he founded Connoisseur Communications Partners LP, a 39-station group which he later sold to Cumulus Broadcasting in 2000 for $258 million. At this time, he pioneered notable progress in integrating legacy media with emerging digital technology. In 2004, he formed Connoisseur Media which now operates 13 radio station brands and digital assets in five markets. Highly respected and celebrated industry-wide for his outspoken candor and bullish approach to radio station ownership, Jeff Warshaw serves on the board of directors of the National Association of Broadcasters, the executive committee of the Radio Advertising Bureau, and is chairman of the Nielsen Audio advisory council. Harrison describes Warshaw as “one of the most knowledgeable, emerging forces to be reckoned with among radio industry leaders.”

Christopher Ruddy founded Newsmax in 1998 to publish online and offline content in the fields of news, politics, health and finance. Newsmax.com ranks consistently as one of the country’s most-trafficked news websites. Newsmax TV, a cable and over-the-top media service news channel started in 2014, has shown remarkable growth becoming one of the nation’s leading television news and political opinion sources.  Newsmax recently entered the field of talk radio with a syndication arm and is reportedly exploring expansion into radio station ownership. As a journalist, Christopher Ruddy previously worked at the New York Post and the Pittsburgh Tribune Review. He was also awarded a Media Fellowship at the Hoover Institution on War, Revolution and Peace at Stanford University. He holds a BA summa cum laude in history from St. John’s University and a Master’s in Public Policy from the London School of Economics. Harrison describes Ruddy as “a key player in emerging 21st century media.”

For more information about TALKERS 2023, see story below

TALKERS 2024 Uncategorized

Powerful Agenda Being Set for TALKERS 2024: Radio and Beyond

The forthcoming 27th annual installment of  the talk media industry’s longest running and most important national gathering will be meticulously documented on video for posterity. TALKERS publisher Michael Harrison states, “Because the entire agenda of this year’s event will take place on the state of the art television soundstage ‘A’ at Hofstra University’s Lawrence Herbert School of Communication and a special staging area for individual interviews will be set up on the adjacent TV soundstage ‘B,’ the opportunity to create an in-depth video time capsule of this remarkably transitional moment in talk media history will be unprecedented.”  Harrison adds, “The number of heavyweight players from all ends of the business gathered in one place for one day on a television soundstage will be of tremendous historical significance.  We will grab the opportunity to save everything we can for posterity. This conference will be more than just another industry ‘convention.’  It will be a ‘symposium’ for the ages reflecting and preserving a remarkably colorful and historic era in American media and culture. People all over the world and for years to come will bear witness to this ‘happening.’”

All TALKERS 2024 activities take place in the Lawrence Herbert School of Communication on the campus of Hofstra University

REGISTRATION DESK OPEN

7:30 am to 5:00 pm

Registration Director: Barbara Kurland, Business Manager, TALKERS

Assistant Registration Director: Debbie Bernstein, Associate, TALKERS

EXHIBITION DISPLAYS OPEN

8:00 am to 5:00 pm

Backbone Networks

Representatives: George N. Capalbo, CTO; George L. Capalbo, Marketing Communications Director; Richard Cerney, President

Broadcasters General Store

Representatives: David Antoine, CBRE/CBNT, Sales Engineer; Buck Waters, Outside Sales Rep

Comrex

Representative: Chris Crump, CBNE, Senior Director of Sales & Marketing

BREAKFAST

8:00 am to 9:00 am

“Studio A” Television Sound Stage

Master of Ceremonies: Kevin Casey, VP/executive editor, TALKERS

Presentation of the Lifetime Achievement Award

Presenter: TBA

Recipient: TBA

Sponsored by Sean Hannity / Premiere Networks

OPENING SESSION

9:00 am to 9:40 am

“Studio A” Television Sound Stage

Singing of the National Anthem 

Performed by: Daliah Wachs M.D., Host, “The Dr. Daliah Show”

Welcoming Greetings: “Radio and Beyond”

Speaker: Michael Harrison, Publisher, TALKERS

Presentation of the Woman of the Year Award

Special Remarks: Dave Gorab, VP/GM Talk Programming, SiriusXM Satellite Radio

Presenter: Larry Young, Host, WOLB, Baltimore

Recipient: Sharon “Sherry” Madison, Executive Producer, the Joe Madison Show, SiriusXM Satellite Network

Award Acceptance: TBA

Special Presentation: The Case for AM Radio

Introducer: Alex Fife, VP/operations, Southeast, iHeartMedia, Total Traffic & Weather Network

Speaker: Bill Brady, owner/host, KFNX, Phoenix

Sponsored by the Doctor Asa Show

PANEL DISCUSSION: “GENERATING NEWS/TALK REVENUE IN THE DIGITAL ERA”

9:45 am to 10:25 am

“Studio A” Television Sound Stage

Introducer: Joe Thomas, owner/PD/host, WTON, Staunton, VA

Moderator: Steve Lapa, President, Lapcom Communication Corp.​

Panelists: Vince Benedetto, CEO, Bold Gold Media Group; John Caracciolo, President/CEO, JVC Broadcasting; Kathy Carr, President, Howie Carr Radio Network; Ron Hartenbaum, Managing Member, Crossover Media; Julie Talbott, President, Premiere Networks

Sponsored by The Martha Zoller Show

FIRESIDE CHAT: “THE STATE OF SPORTS TALK RADIO”

10:30 am to 10:55 am

“Studio A” Television Sound Stage

Host: Michael Harrison, Publisher, TALKERS

Guest: Fred Toucher, Co-host, morning show, WBZ-FM (98.5 The Sports Hub), Boston

Sponsored by Backbone Networks

PANEL DISCUSSION: “BRAVE NEW WORLD”

11:00 am to 11:35 am

“Studio A” Television Sound Stage

Moderator: Harry Hurley, Morning Host, WPG, Atlantic City

Panelists:  Scot Bertram, GM, WRFH/Radio Free Hillsdale 101.7 FM; Heather Cohen, President, The Weiss Agency; Steven Goldstein, CEO, Amplifi Media; Matthew B. Harrison, Esq., VP, associate publisher TALKERS / senior partner, Harrison Media Law; John T. Mullen, GM, WRHU-FM/WRHU.org, Hofstra University.

Sponsored by Premiere Networks

PANEL DISCUSSION: “PROGRAMMING NEWS/TALK RADIO”

11:40 am to 12:20 pm

“Studio A” Television Sound Stage

Introducer: Paul Vandenburgh, Owner/Host, WGDJ (Talk 1300), Albany

Moderator: Mike McVay, President, McVay Media Consulting

Panelists: Grace Blazer, VP, National NTS Brand Coordinator, Director of News and AM Programming Florida Region, iHeartMedia Miami; Phil Boyce, SVP, spoken word format, Salem Media Group; Ops VP, New York region/WMCA/ AM 970 The Answer; Bill Hess, Corporate PD, News/Talk, Cumulus Media / PD WMAL, Washington, DC; Scott Lakefield, APD, WOR, New York; Doug Stephan, CEO/founder, Stephan Multimedia/host “Good Day” morning show; Greg Stocker, Brand Manager, WPHT, Philadelphia.

Sponsored by The Ramsey Show

KEYNOTE ADDRESS: GLENN BECK 

12:25 am to 12:55 pm

“Studio A” Television Sound Stage

Speaker: Glenn Beck, Host, “The Glenn Beck Show” / Premiere Networks

Sponsored by Comrex

LUNCH

1:00 pm to 2:25 pm

“Studio A” Television Sound Stage

Lunch Master of Ceremonies: Michael Harrison, Publisher, TALKERS

Dean’s Message: “Welcome to Hofstra”

Speaker: Mark Lukasiewicz, Dean, Lawrence Herbert School of Communication, Hofstra University

Special Greeting: “In Front of the Camera” 

Speaker: Rob Finnerty, host, “Wake Up America,” Newsmax TV

Presentation of the Humanitarian of the Year Award

Recipient: John Curley, Host, KIRO, Seattle

Broadcasters Foundation of America Donation/Spotlight

Presenter: Harry Hurley, Morning Show Host, WPG, Atlantic City

Acceptance: Scott Herman, Chairman, Broadcasters Foundation of America

Sponsored by Newsmax TV

SPECIAL PRESENTATION: “THE GREAT DEBATE”

2:30 pm to 3:00 pm

“Studio A” Television Sound Stage

Debaters:  Mike Gallagher, Host, Salem Radio Networks; Thom Hartmann, Host, WYD Media

Moderator: Lee Harris, Director, Integrated Operations, NewsNation / WGN, Chicago

Sponsored by Our American Stories 

PANEL DISCUSSION: “BEYOND POLITICS”

3:05 pm to 3:40 pm

“Studio A” Television Sound Stage

Moderator: David Bernstein; GM, Broadcast Operations, TALKERS

Panelists: Asa Andrew, M.D., Host, the Doctor Asa Show; Mike “Bax” Baxendale, Co-host, Morning Show, WAQY (Rock 102), Springfield, MA; Lee Habeeb, CEO/Host/Producer, “Our American Stories”/American Private Radio; Danielle Lin, Producer/Host, “The Art of Living and the Science of Life”; Walter Sabo, consultant, Sabo Media Implementers/host “Sterling On Sunday”; Daliah Wachs, M.D., Host, “The Dr. Daliah Show.”

Sponsored by Doug Stephan’s “Good Day”

PANEL DISCUSSION: “BEHIND THE MIC”

3:45 pm to 4:20 pm

“Studio A” Television Sound Stage

Moderator: Joe “Pags” Pagliarulo, Host, “The Joe Pags Show”

Panelists: Howie Carr, Host, Howie Carr Radio Network; Dom Giordano, Host, WPHT, Philadelphia; Jeff Katz, host, WRVA, Richmond; Chris Krok, Host, WBAP, Dallas; Frank Morano, Host, WABC, New York/Red Apple Audio Networks; Martha Zoller, Host, WDUN, Gainesville, GA

Sponsored by Radio America

PANEL DISCUSSION: “THE BIG PICTURE”

4:25 pm to 5:05 pm

“Studio A” Television Sound Stage

Moderator: Michael Harrison, Publisher, TALKERS

Panelists: Kraig T. Kitchin, CEO, Sound Mind, LLC; Chad Lopez, President, WABC, New York/Red Apple Audio Network; Chris Oliviero, Market President, Audacy New York; Deborah Parenti, Publisher, Radio Ink RBR+TVBRTavis Smiley, Host / Owner, KBLA, Los Angeles/Smiley AudioMedia; Lisa Wexler, Host, WICC, Bridgeport.

Sponsored by The Michael Berry Show 

CLOSING RECEPTION

5:10 pm to 6:15 pm

“Studio A” Television Soundstage

Presentation of Freedom of Speech Award

Closing Reception Master of Ceremonies: Harry Hurley, Host, WPG, Atlantic City

Special Guest Speaker: Brian Kilmeade, Host, FOX News Radio / FOX News Channel

Presenter: Michael Harrison, Publisher, TALKERS

Recipient: John Catsimatidis, CEO/Owner, WABC, New York / Red Apple Audio Network

Sponsored by C. Crane

More TBA

Program agenda subject to change without notice

Attendance at the conference is limited to members of the working media and directly associated industries as well as communication students enrolled in accredited learning institutions. All attendees will be required to register in advance on the phone payable by credit card. Because attendance will be limited and the agenda outstanding, the conference is again expected to be an early sellout. The all-inclusive registration fee covering convention events, exhibits, food, and services for the day is $379. Because space will be limited and a sellout is anticipated, all registrations are non-refundable. To register for TALKERS 2024 or to obtain sponsorship information, call Barbara Kurland at 413-565-5413. The closest hotel to the conference is the nearby Long Island Marriott-Uniondale but it is nearly sold out. For a list of area hotels within a short drive to Hofstra, please click here.

Industry Views

Monday Memo: It’s Artificial Intelligence

By Holland Cooke
Consultant

imI asked ChatGPT: “Vendors are now offering radio stations a service that delivers advertising commercial copy generated by AI. Because AI draws from what’s already been done, this risks sound-alike scripts. Is there a list of commercial clichés users should instruct AI to exclude?”

Instantly, the robot replied: “While there isn’t a definitive list of commercial clichés, as they can vary depending on industry, audience, and cultural context, here are some common examples to consider instructing AI to avoid:

1. Don’t miss out!

2. Limited time offer!

3. One-of-a-kind deal!

4. Act now!

5. For a limited time only!

6. Unbeatable prices!

7. Revolutionary product!

im

8. Best in class!

9. Cutting-edge technology!

10. Guaranteed satisfaction!

11. Change your life today!

12. Once in a lifetime opportunity!

13. Hurry, while supplies last!

14. Get yours today!

15. New and improved!

These are just a few examples, and there are many more clichés that could be included in such a list. It’s also important to consider the specific audience and context when identifying and excluding cliches from AI-generated advertising commercial copy.”

Skynet has become self-aware. 

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins,” and  The Local Radio Advantage: Your 4-Week Tune-In Tune-Up,” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke and connect on LinkedIn.

Industry Views

NAB Show: Directing Real People on Camera

By Holland Cooke
Consultant 

imIf you’re looking to jump-start – or optimize – your video interview technique, this session alone was worth the trip to Las Vegas. Washington-based video content strategist/producer/interviewer Amy DeLouise and cinematographer/gaffer Anne Saul delivered a soup-to-nuts “Boot Camp” session to an overflow crowd.

For the decks, hit AmyDeLouise.com, click Slide Decks then Real People Boot Camp, parts 1 and 2. You can devour an impressive tutorial of production techniques, including specifics about equipment and how-to-use-it.

Even if you’re just doing radio or podcast interviews, Amy offered some useful tips:

“Nervous Speaker Technique”: Before the interview, chat ‘em up, perhaps asking for a personal anecdote, i.e., “Why did you decide to become a _____?” If you are shooting video, do the B-roll and walk-and-talk shots first. Then, when they’ve gotten used to you and the set-up, start the interview. “Worst case: Let them take a break, ‘Go do some emails,’ then resume in 20 minutes.”

“The Contradict Me Technique”: Because “some speakers are very reserved, they won’t show emotion unless they feel they need to correct your misunderstanding.” So, bait them: “Isn’t A.I. just a gimmick?”

“The Shorter Answer Technique”: Some speakers have a LOT to say,’ so Amy says let them get it out of their system, THEN ask “How would I explain this to my children?”

“Two Do-Over Techniques”: If you want to re-ask a question, fib: “The part about X was really great. But we had a little bit of noise, do you mind if I ask you that one more time?” Or “lean in as if you didn’t quite hear the answer, and they will repeat it;” a ploy which “only works for the last part of what they said.”

“The Finish My Sentence Technique”: Amy says “When all else fails, ask ‘Finish this sentence: The biggest value we bring at ABC Company is…’” 

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins,” and  The Local Radio Advantage: Your 4-Week Tune-In Tune-Up,” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke and connect on LinkedIn.

Industry News

“No Sound Effect Added” – WBT-AM/FM’s Mark Garrison

im

A day after being accused by the White House of doctoring a radio interview with Press Secretary Karine Jean-Pierre, WBT morning host and news director Mark Garrison tells TALKERS magazine that it’s not true and explains the station’s approach to the interview segment. “Regarding our interview with Karine Jean-Pierre. There was no sound effect added. She hung up the phone and there was immediately the sound of a dial tone. As for time, we had been told the day before that we would chat with her for anywhere from 5-10 minutes. She hung up just after six minutes. Our goal was to discuss several issues including the president’s mental sharpness because polls indicate that voters of both parties in our state are concerned about that. And we explained that point to Jean-Pierre.” Not surprisingly, the interview caught the attention of the talk media industry and Garrison appeared on FOX News Channel’s “The Ingraham Angle” with Laura Ingraham last night (3/27) to talk about the interview.

Industry News

Audacy Names Hartman to Lead Memphis Stations

Sales and management pro Nichole Hartman is named market manager for Audacy’s Memphis station group that includes sports talk WMFS-AM/FM, sports betting WMC-AM “The Bet 790,” and two musicim outlets. Hartman currently serves in the same role for the company’s Chattanooga stations, a position she will continue to hold. In Memphis, Hartman succeeds Dan Barron, who was recently named SVP and market manager in New Orleans. Audacy regional president Claudia Menegus comments, “Memphis and Chattanooga are lucky to have Nichole’s leadership as a vital building block to local market success. She continues on a path of consistent career growth and will elevate our Memphis market by delivering exceptional performance for our team, partners, and audiences.”

Industry Views

Monday Memo: Happy Campers

By Holland Cooke
Consultant

imFor spring break this year, Sarah and I revisited Sandals Grand Bahamian all-inclusive resort – NOT inexpensive, and very worth it. We’ve already booked same-week-next-year, and we think we know who we’ll see there then.

Among those we chatted-up at beach bars: Owner of a HVAC service company in Iowa. He arrived ahead of 16 employees and +ones (“the other 16 are back there keepin’ the heat on”). And get this: He said that, for some, it’s their first airplane travel. And they land in Nassau! WHAT a boss, eh?

Another business owner we met topped that! He had 38 inbound next-day for a long weekend. To qualify for this “President’s Club” trip, those 19 reps each moved a million dollars of product in 2023.

“Selling what?” I had to ask. “All the things nobody wants to buy,” he quipped. His company is a rack jobber, meaning it has agreements with retailers to display and sell products in-store. Think cigarette lighters and the thousand other items you see at gas stations and convenience stores.

Going right into Larry King mode, I learned about those sunglasses that retail for $19.99. He buys ‘em by the palette, 19 cents each. And when I asked “What was HOT 2 years ago, and is NOT now?” he replied, without hesitation, “masks.”

im

He caught my ear when he used the term “liberal” to describe regions. In talk radio, that’s a political term. But the way he used it reflects Michael Jordan’s famous quote, “Republicans buy sneakers, too.” Like politics, commerce is regionalized. And he spoke in practical terms: Phone charger cords sold in the northeast are predominantly iPhone-compatible. “Get much-south-of New York,” and Android cords are also popular.

Contributing to inflation: Pre-pandemic, the usual business model was that the store paid for what his company delivered. Some clients were big-enough to change that, to paying-upon-SALE, which bar codes enable. So, the rack jobber is on-the-hook for “inventory shrinkage” (shoplifting and pilferage). But the arm-wrestling continues… and at least 19 reps are winning.

Heading for our final-night-there dinner, we passed the President’s Club reception in a VIP area; and next morning at breakfast, we spotted President’s Club T-shirts. We expect to see more next year, because, as the boss winked, “those wives want to come back!” and they tend to be supportive of long workdays in the meantime. 😉

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of  The Local Radio Advantage: Your 4-Week Tune-In Tune-Up,” and “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke and connect on LinkedIn.

Industry News

TALKERS News Notes

FOX News Channel chief political anchor and executive editor of “Special Report” Bret Baier will present an exclusive interview with Ukrainian President Volodymyr Zelenskyy tonight (2/22) at 6:00 pm ET from Ukraine. FNC says, “Taking place less than a mile and a half from Russian positions, Baier will speak with the president about the two-year anniversary of the war, the debate in Congress on additional funding to Ukraine and the latest developments in the ongoing conflict. He will also travel with the president as he receives a military briefing, presents medals to some of his troops and visits wounded soldiers in the hospital.”

Benztown president Dave “Chachi” Denes tells TALKERS that the company’s IP attorney and friend David Perry has filed a petition with the state of Pennsylvania in connection to the high-profile case of Tyree Wallace, who has been in prison for the last 26 years due to his alleged connection to a murder and robbery. He notes that Perry has been interviewed by CBS, FOX, and ABC in Philadelphia and if your station is interested in speaking with him, contact Chachi directly at chachi@benztown.com.

Townsquare Media, Inc will release fourth quarter 2023 financial results before the market opens on Friday, March 15. The company will host a conference call to discuss certain fourth quarter 2023 financial results on March 15 at 8:00 am ET.

Videographer and radio history buff Art Vuolo, a.k.a. Radio’s Best Friend, chats about historical aspects of the radio biz with WLW, Cincinnati talk host Gary Jeff Walker. Listen to the segment here.

Industry News

Michael Harrison to Guest on Tomorrow’s Launch of Comrex Series, “Tech Talk Live!”

As reported earlier in TALKERSComrex is launching a new, live web series called “Tech Talk Live!” featuring Chris Crump, senior director of sales & marketing, as the host. The inaugural episode of “Tech Talk Live!” will be tomorrow, Friday, January 19 at 11:00 am ET. Andy Mikutta, sales director fromim Yellowtec, will be discussing new developments and TALKERS founder Michael Harrison will be chatting about the forthcoming United Nations’ World Radio Day 2024 set for February13. “Tech Talk Live!” can be streamed on YouTube Live, LinkedIn Live, StreamYard or the Comrex Facebook page. Harrison states, “I am delighted to participate in this important new program. Comrex is one of the driving forces supporting the amazing technological advancements of audio broadcasting and has been a tremendous friend of the radio industry for more than half a century. I am deeply honored to have served as executive advisor to UNESCO in helping design and organize this installment of World Radio Day and am grateful for the opportunity to talk about this year’s celebration and its theme, Radio: A Century Informing, Educating and Entertaining. A simple way to view “Tech Talk Live!” is via the Comrex YouTube channel here.

Industry News

Comrex Launches “Tech Talk Live!”

Comrex announces the debut of a new, live web series called, “Tech Talk Live!” featuring Chris Crump, senior director of sales & marketing, as the host. The inaugural episode of “Tech Talk Live!” will be Friday (1/19) 11:00 am ET. Andy Mikutta, sales director from Yellowtec, will discuss new developments andim TALKERS founder Michael Harrison will talk about UNESCO’s World Radio Day. “Tech Talk Live!” can be streamed on YouTube Live, LinkedIn Live, Riverside.fm or the Comrex Facebook page. Comrex says, “We are excited to regularly share tech tidbits, unfamiliar product features, some of the inner workings of the industry, and more. ‘Tech Talk Live!’ will feature a new episode monthly with each episode comprising four segments: ‘Ask a Techie’ – featuring a member of the Comrex technical support team to discuss a common problem customers run into and how to fix it; ‘Feature Focus’ – a dive into lesser known features of Comrex products that provide even more functionality and ease of use; ‘The Insiders’ – featuring a guest industry expert to chat about a product/service they offer that is complementary to Comrex codecs and how it makes the job of the end user easier; and ‘Nerd Alert’ – exploring different products, features, happenings and more that may interest those with a more technical background.” Get more information on “Tech Talk Live!” via email at ttl@comrex.com and find out more about Comrex here.