Industry Views

Sabo Sez: Consolidation Has Been Radio’s Savior

By Walter Sabo
Consultant, Sabo Media
A.K.A. Walter Sterling
Radio Host, Sterling On Sunday
Talk Media Network

imHALF of all radio stations in the United States lose money – at least they did back in 1991. The NAB used to put out an annual report revealing how many radio stations were profitable. Usually half the stations in America lost money. Since consolidation, the NAB stopped putting out that report. It is reasonable to believe that far, far fewer stations lose money today.  Shared costs, real estate, technical economies due to digital equipment versus analog all indicate that there must be fewer money-losing properties.

The business of radio is very strong and appealing to investors. Apollo Advisers was the first money-in Sirius. The Apollo fund recently bought Cox radio. Marc Rowan, Apollo’s CEO is the smartest guy in any room. Rowan doesn’t invest in hunches; he buys businesses that grow return on investment.

In 1970, 7% of all ad dollars went to radio. Today, 7% of all ad dollars go to radio.  In 1970, Procter & Gamble spent almost zero dollars in radio. Thanks to consolidation and the vision of Randy Michaels, radio has shifted from a “frequency” ad buy to a “reach”  buy. Reach commands higher rates and more sophisticated advertisers. The RAB’s Erica Farber and Sound Mind’s Kraig Kitchin focused on winning P&G dollars. Today, Procter & Gamble is a top-five radio advertiser.

Are you sick and tired of “experts” saying that radio is slow to digital?  Radio is not slow, radio was first-in. Mark Cuban put thousands of stations on Broadcast.com in the 1990s. Today radio leads the list of most downloaded podcasts. NPR has been the leader in podcasting since Alex Bennett started the industry. Under Bob Pittman and Jarl MohniHeart and NPR dominate downloads.

Why the pessimism and anxiety in the hallways?  It started with the management of consolidation. There are major consulting firms to help employees go through mergers. Consolidating an industry and its workforce is both an art and science. No radio company sought or engaged experienced expertise to manage consolidation. Instead, when a quarter’s revenue was missed, people were fired. Your friends in the next office were suddenly out of work. Layoffs should have happened all at once, based on a strategic plan. There is no plan. Firings are executed on random dates, with no notice; a horrible practice that continues. That’s why you’re miserable. No plan.

Radio stations in Canada, Europe, Australia and the UK are having excellent years. Canadian Music Week conventions, Commercial Broadcasters of Australia and European conferences are bursting with optimism and good news about radio. Why? Consider this possibility: Most radio companies outside the US are owned and managed by executives with a programming background. To do their jobs, programmers must be optimistic about the future. A salesperson’s job requires them to spend their days listening to media buyers’ objections to advertising on radio – negotiators! It sucks.

Consumers like or love radio. The reason SiriusXM Satellite Radio has 34 million listeners PAYING for radio is that listeners want MORE stations. Much, perhaps most, “music discovery” comes from radio listening. 53% of Americans will listen to radio today. In 1970, 53% of Americans listened to radio daily.

Walter Sabo was the youngest executive vice president in the history of NBC. The youngest VP in the history of ABC. He was a consultant to RKO General longer than Bill Drake. Walter was the in-house consultant to Sirius for eight years. He has never written a resume. Contact him at walter@sabomedia.com. or mobile 646-678-1110. Hear Walter Sterling at www.waltersterlingshow.com.

Front Page News Industry News

Wednesday, July 20, 2022

Michael La Crosse to Lead Programming at iHeartMedia Sacramento. Programming pro Michael La Crosse is named SVP of programming for iHeartMedia’s Sacramento station group that includes news/talk outlets KFBK and KSTE and five music outlets. La Crosse will continue to oversee the iHeartMedia Portland market as vice president of programming and will serve as program director for adult contemporary KBEB “92.5 The Breeze.” iHeartMedia National Programming Group EVP Maynard says, “Michael is an outstanding programmer and human. He has worked closely with Sacramento and many other iHeartMedia markets over the past few years and I couldn’t be more excited to formally expand his leadership responsibilities and influence.” La Crosse comments, “I’m very humbled to get the chance to work with the amazing team in Sacramento. With a brand-new station like ‘KISS 107.9’ and a station like NewsRadio KFBK, that is celebrating its 100th anniversary, our stations are as diverse as Sacramento itself.”

Ernie Brown Moves to Morning Drive on WBAP, Dallas-Fort Worth. News and talk radio pro Ernie Brown moves from his late morning daypart to morning drive on Cumulus Media’s news/talk WBAP, Dallas-Fort Worth. Brown joins Hal Jay as co-host of “WBAP’s Morning News” from 5:00 am to 9:00 am. WBAP program director Bruce Collins says, “Ernie is exactly what we were looking for. He’s the ultimate professional broadcaster that knows how to relate to the audience and understands the biggest stories of the day that resonate with our target audience. We’re excited to have him as our new morning show leader.” Brown comments, “We’ll talk about the issues that matter to WBAP listeners: inflation, gas prices, grocery prices, supply chain shortages, your money, covid, and of course the Cowboys! I’ve worked at great stations and organizations all over the country including KOGO in San Diego, ‘America’s Radio News’ in Washington, D.C., Western Journal – Phoenix, and KOMO in Seattle and hosted a national late night talk show called ‘America at Night.’ This is an incredible opportunity to get to work with Hal Jay and the talented WBAP morning team. I want to thank Cumulus DFW RVP/market manager Dan Bennett and PD Bruce Collins.”

Podtrac Announces Top Podcast Publishers for June 2022. The ranking of top podcast publishers for June of this year from Podtrac based on unique monthly audience (UMA) has been released and iHeartRadio holds down the top spot with a U.S. unique monthly audience of 30.3 million. At #2 is Wondery with a UMA of 23.8 million. NPR follows at #3 (UMA 18 million), The New York Times is #4 (UMA 11 million), and NBC News is #5 (UMA 9.1 million). You can see the complete ranking of the top 20 here.

Audacy Unveils Updates to App and Website. The company announces that it has begun to make updates to its digital platform in the form of new features on the Audacy app and website. The company says, “We’ll be rolling out these enhancements over the coming weeks and months, with each release focused on positively impacting Audacy’s digital, podcasting, data, analytics, and ad tech capabilities. At the heart of these updates lives truly interactive radio. We’re giving our listeners even more control over streaming radio with additional interactivity to both live and on-demand content. We’re also improving the discovery and curation of our radio and podcast content, presented seamlessly together within an evolved interface and user experience.” Initial updates include: 1) enhanced rewind in which listeners can rewind live news, sports, and news/talk stations and hear it all again; 2) curated discovery of content in which listeners are immersed into a personalized, interactive experience that is customizable, based not just on their favorite stations or podcasts, but also on their topical interests across news, sports and music; and 3) enriched podcast listening giving listeners access to nearly 3 million podcasts plus exclusive binging of Audacy Originals. The app also now presents radio and podcast content together, allowing listeners to consume the latest content from the shows they love along with the topics they’re interested in.

NAB Reveals 2022 Marconi Award Finalists. The finalists for the NAB’s 2022 Marconi Awards in numerous categories have been revealed. In the category of Legendary Station of the Year, three spoken-word stations made the cut: Audacy’s all-news KCBS-AM, San Francisco; Audacy’s all-news KRLD-AM, Dallas; and Bonneville’s news/talk KTAR-FM, Phoenix. Network/Syndicated Personality of the Year nominees include: Ramsey Media’s Dave Ramsey, Premiere NetworksGeorge Noory, and Premiere’s Dan Patrick. News/talk and sports talk personalities making the finalist round include, in the Major Market Personallity of the Year category: Mike Felger and Tony Massorotti, WBZ-FM, Boston; Greg Hill, WEEI-FM, Boston; and Danny Parkins and Matt Spiegel, WSCR-AM, Chicago. In the Large Market Personality of the Year category, finalists include: C4 and Bryan Nehman, WBAL-AM, Baltimore and Tony Katz, WIBC-FM, Indianapolis. In the Medium Market Personality of the Year category, finalists include: Harlen the Sports Guy & Pigskin Bob, KYKX-FM, Tyler, Texas and Kevin Miller, KIDO-AM, Boise, Idaho. The five finalists in the News/Talk Station of the Year category are: Audacy’s KNX-AM, Los Angeles; Hubbard Radio’s KTMY-FM, Minneapolis-St. Paul; Townsquare Media’s WKXW-FM, Trenton; iHeartMedia’s WLW-AM, Cincinnati; and Cox Media Group’s WSB-AM, Atlanta. And the five finalists in the Sports Station of the Year category are: Cumulus Media’s KNBR-AM, San Francisco; Beasley Media Group’s WBZ-FM, Boston; Audacy’s WIP-FM, Philadelphia; WMFS-FM, Memphis; and WXYT-FM, Detroit.

Mike Missanelli to Co-Host Eagles Postgame Show. The Philadelphia Inquirer reports that longtime Philadelphia sports media personality Mike Missanelli, who exited Beasley Media Group’s WPEN-FM “97.5 The Fanatic” in May of this year, is working with JAKIB Media Partners to co-host a Philadelphia Eagles post-game show beginning this fall. The paper says that Missanelli and former NBC Sports Philadelphia analyst Seth Joyner are joining Derrick Gunn and Devan Kaney on JAKIB’s YouTube channel. The program will stream after each Eagles game this fall. As the Inquirer notes in its story, JAKIB Sports streams three daily live programs including “Birds 365,” hosted by John McMullen and WIP host Jody McDonald; “Sports Take,” hosted by Gunn, Barrett Brooks, and Rob Ellis; and “The National Football Show” hosted by Dan Sileo.

Audacy: Study Confirms Ad Engagement Increases with Each Audio Exposure. The results of an audio study conducted by independent market research consultancy Alter Agents in partnership with Audacy and media agency Spark Foundry, show that ad engagement climbs with each audio exposure across industry categories, audio platforms and genres. Audacy says that this distinctive content peak study shows that “exposing audiences to audio messages consistently offers resounding benefits in brand equity and sales. Audio seizes attention and builds intention, frequency after frequency. It offers brands opportunities for engagement and impact throughout the life of a campaign.” Audacy and Spark Foundry devised a custom neuroscience study in partnership with Alter Agents to gauge audiences’ second-by-second engagement (i.e., Immersion) with audio content and advertising, across advertiser categories, audio platforms, and genres. Spark Foundry provided samples of its clients’ advertisements in the retail, financial services and QSR industries. Over the course of a week, participants (national sample of P18-54) were exposed to a randomized rotation of audio content and advertisements up to 15 times. The team measured brand KPIs (e.g., brand opinion and intention to purchase) through a follow-up survey. Audacy SVP of research and insights Idil Cakim says, “The study, based on an incredibly rigorous design that combines neuroscience and survey methodologies, proves the strength of audio in the media mix. Audio’s ability to scale its effect through higher frequencies shows its unique ability to engage and drive value.”

Squad SCOTUS Protest, January 6 Hearings/Georgia Probe/Bannon Trial, Biden Approval Ratings, Midterms/2024 Race, The Economy, House Same-Sex Marriage Bill, COVID-19, Russia-Ukraine War, and Heatwave/Climate Change Among Top News/Talk Stories Yesterday (7/19). The Supreme Court Roe v Wade protest at which U.S. Rep. Alexandra Ocasio-Cortez and others were arrested; the ongoing January 6 hearings, the investigation into former President Donald Trump’s alleged attempt to change Georgia’s 2020 election results, and the contempt of congress trial of former White House strategist Steve Bannon; President Joe Biden’s low approval ratings; the November midterm elections and speculation about the 2024 presidential nominees; the state of the U.S. economy as inflation and falling financial markets affect Americans; the U.S. House passes a bill protecting same-sex marriages; the rising rate of BA.5 subvariant COVID-19 cases; Russia’s ongoing invasion of Ukraine; and the record-setting European heatwave were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.

Features

A Radio News Junkie’s Regret

By Bruce Putterman
The CT Mirror
Publisher

 

HARTFORD — I remember the moment I first fell in love.

I’m in college. It’s September 6, 1980… I find my way to WVBR, a commercial FM radio station, in Ithaca, NY, staffed largely by Cornell University students.

I am immediately infatuated with everything about radio: the records spinning on the studio turntable, the red “On Air” sign, the disc jockey introducing songs with casual wit, shelves lined with thousands of albums.  But what really stirs my imagination is the UPI teletype machine… rat-tat-tatting news from around the world.

(more…)

Front Page News Industry News

Friday, February 11, 2022

NOW POSTED: This Weekend’s Installment of “The Michael Harrison Wrap: An Overview of the National Conversation.” The latest installment of the one-hour weekend special, “The Michael Harrison Wrap,” that looks back each week at the hottest topics discussed in American talk media per the research of TALKERS magazine, is now posted. This new episode titled, “Keep On Truckin’,” looks back at this past week of 2/7 to 2/11. The program features guests (in order of appearance): Kevin Casey, executive editor, TALKERSJeff Katz, talk show host, WRVA, Richmond; Michael Olson, talk show host, KSCO, Santa Cruz; Lynn Woolley, talk show host, KJCE, Austin; Claire Carter, commentator, Good For You Radio; and Matthew B. Harrison, attorney/associate publisher, TALKERS. The show airs weekends on WONK-FM, Washington, DC; WTIC, Hartford; KSCO, Santa Cruz, CA; KDFD, Denver; KFNX, Phoenix; KTLK-FM, St. Louis; WPG, Atlantic City, NJ; SuperTalk 99.7 WTN, Nashville; KMZQ, Las Vegas; WVLY, Wheeling, WV; WTRW-FM, Scranton/Wilkes Barre, PA; WVOX, Westchester, NY; KBDT, Dallas; KQSP, Minneapolis; WGDJ, Albany, NY; WJFN-FM, Richmond, VA; WZFG, Fargo; KTGO, Tioga, ND; KWAM, Memphis; K-NEWS, San Luis Obispo; WGMD, Rehoboth Beach, DE; WCHM, Clarkesville, GA; WPHM, Port Huron, MI; KSYL, Alexandria, LA; KTOE, Mankato, MN; WCED, DuBois, PA; K-NEWS 101.3, Owensboro, KY; WWTK, Sebring, FL; WSAR-AM/FM, Fall River, MA; WIZM-AM/FM, La Crosse, WI; WMVA, Martinsville, VA; KQEN, Roseburg, OR; the Virginia Talk Radio NetworkCRN Digital Talk Radio NetworkPodcast Radio, UK and many more. To listen to this week’s episode, please click here. To view the latest TALKERS magazine topic research, please click here. “The Michael Harrison Wrap” is now available in syndication via Talk Media Network to stations across America on a market exclusive basis. For affiliation information, please click here or call 616-884-8616.

Report: Curtis Sliwa and Anthony Weiner to Co-Host Weekend Show on WABC. The radio station has not issued a press release but numerous New York news outlets, including the New York Post, are reporting that longtime New York radio personality Curtis Sliwa and former Democratic Congressman Anthony Weiner are debuting a new weekend show on Red Apple Media’s WABC-AM tomorrow (2/12) at 2:00 pm. Sliwa was a full-time host on the station prior to stepping away last year to run for mayor of New York, and Weiner was an A-list political figure who eventually served 18 months for sending sexually explicit texts to a minor. He is divorced from Huma Abedin, a longtime aid to Hillary Clinton. The new program is titled “The Left vs The Right” and he says he’s fine with being open about his past. He tells the Post, “There’s a lot of water under the bridge. There have been a lot of opportunities for me to process a lot of stuff. A lot of time has passed. I don’t think I would be going on the radio if I didn’t think Curtis or listeners would ask tough questions.” Speaking about the radio program, Sliwa tells the Post, “When it comes to knowledge of New York and how things operate and how bad things are now, between the both of us you will get information and we will balance one another. You get the yin-and-yang. There are very few places where you get two points of view anymore. The listeners can make their own decisions based on all the information we are sharing with them.”

Fox Corporation Reports Fiscal 2022 Q2 Revenue Up 9%. Financial results from Fox Corporation’s fiscal 2022 second quarter include revenue for the quarter at $4.44 billion, up 9% over the same period in fiscal 2021 Q2. Fox Corporation operates FOX News Media, the parent of FOX News Channel, the FOX Nation digital platform, and FOX News Radio. The company says that advertising revenues increased $13 million or 3%, primarily due to continued pricing strength at FOX News Media, despite the absence of the prior year election cycle, and stronger pricing and additional MLB playoff games at the national sports networks. Other revenues increased $26 million or 22%, driven by higher sports sublicensing revenues, which were impacted by COVID-19 in the prior year quarter, and higher FOX Nation subscription revenues. Cable Network Programming reported quarterly segment EBITDA of $668 million, an increase of $97 million or 17% from the amount reported in the prior year quarter, as the revenue increases noted above were partially offset by higher expenses. The increase in expenses primarily reflects higher programming rights amortization at the national sports networks and increased digital investment at FOX News Media. Executive chair and CEO Lachlan Murdoch comments, “Against the high bar we set in our fiscal second quarter last year, we have once again delivered revenue and Adjusted EBITDA growth in the second quarter of our 2022 fiscal year, while continuing to invest in our digital growth initiatives. These strong results and broad-based operating momentum are underpinned by the most valuable news franchise in the country, the leading live sports franchise, our top broadcast network reinforced by a strategic stations portfolio, as well as the emerging leader in AVOD. This focused portfolio is delivering consistent growth for our shareholders in a thoughtful and disciplined manner.”

Recognizing Reginald Fessenden. The National Inventors Hall of Fame is recognizing AM radio inventor Reginald Fessenden (pictured here) as we celebrate World Radio Day on Sunday (2/13). A piece by the NIHF’s Aaron Bennett lays out the history of Fessenden’s work that included his time spent with the United States Weather Bureau “where he was challenged to adapt radiotelegraphy (radio communication using a coded signal like Morse Code) for use in weather forecasting. Frustrated with the cumbersome and slow process of decoding messages in this way, he began exploring ways to transmit voice. Through his experiments, he realized that combining radio waves with a locally generated wave of a slightly different frequency created an audible frequency that could transmit the human voice.” Fessenden called this the heterodyne principle, “and on Christmas Eve, 1906, he used his technology to successfully transmit human voices from Brant Rock Station, Massachusetts to ships off the Atlantic coast. The ships at sea enjoyed a broadcast that included Fessenden playing “O Holy Night” on his violin and reading a passage from the Bible.” Read the full story here.

TALKERS News Notes. The second season of the podcast “Under the Influence,” hosted by bestselling author, podcast creator, and award-winning journalist Jo Piazza, is announced by iHeartMedia. In season one, Piazza explored the effect that mom influencers have on society, taking listeners on a deep dive behind the scenes of the “Mom Internet” – examining the rise and power of MomInfluencers and how the commodification of motherhood has driven many mothers to the edge of their sanity. Piazza says, “The response to the first season of ‘Under the Influence’ was unlike anything I have ever seen. I still get hundreds of messages a day from women who are eager to know more about how social media has infiltrated every aspect of our lives and how to live a better life in relation to it.”…..Newsweek announces the launch of two new podcasts, adding to its growing roster of audio content. “The Parting Shot,” hosted by writer and comedian H. Alan Scott, brings to life the iconic last page of the print magazine with a weekly show focusing on pop culture. The first two episodes feature interviews with Hilary Duff and Cecily Strong. Additionally, Newsweek is announcing “The Leisure Class,” hosted by musician Jack Sonni, former guitarist for Dire Straits. The show will look at music, spirits, food, and lifestyle through Jack’s distinctive lens, with a nod to his Southern roots. He says, “Through my years spent as a musician, writer, marketing executive, father and grandfather, I’ve learned that you can’t take life for granted. This show is an extension of that philosophy, an ode to the beautiful moments, music, and meals we should savor. I can’t wait to trade stories with my guests and keep learning every week alongside Newsweek’s listeners.”

COVID-19 and the Truckers Protest Top News/Talk Story for Week of February 7-11. The rate of COVID-19 cases in the U.S., the relaxing of mask mandates in some U.S. states, and the Canadian truckers’ Freedom Convoy combined as the most-talked-about story on news/talk radio this week, landing atop the Talkers TenTM. At #2 this week was the January 6 investigation and the RNC’s censure of U.S. Reps Liz Cheney and Adam Kinzinger for serving on the committee, followed by the GOP’s rift over Donald Trump’s influence on the party and the midterm 2022 & 2024 presidential elections at #3. The Talkers TenTM is a weekly chart of the top stories and people discussed on news/talk radio during the week and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart here.