Four… Less… Years

| December 7, 2020

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES —  Presidential elections happen every four years in the United States; however, owing to several extenuating circumstances – none more pronounced than a global pandemic – 2020’s just-concluded contest was indisputably unique.

Putting aside any apples to oranges assertions, we have nonetheless set back the calendar four years to gauge the state of news/talk in the most recent survey period (November 2020, which ended the day after Election Day) versus that of the comparable report in the last presidential year (November 2016).

In order for a news/talk station to be included in these contrasts, it needed to finish in the top twenty (6+) in the November 2020 sweep and be listed anywhere in that corresponding PPM-market in November 2016.

Email managing editor Mike Kinosian at Kinosian@TALKERS.com. 

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Category: Analysis

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