PPM Analysis: All-News

| December 3, 2020

By Mike Kinosian
TALKERS magazine
Managing Editor

 

LOS ANGELES — Nielsen Audio’s November 2020 ratings period commenced on October 8 and ended (Wednesday) November 4 – one day after Election Day.

The following scoreboards are comprised of all-news operations that rank in the top 20 (6+) in any of the 48 PPM-markets during that very important sweep.

Year-to-year progression in this format has been consistent recently.

To the point, 62.5% of news stations displayed November 2019 – November 2020 upticks; a virtual identical 63% of our panelists chalked up October 2019 – October 2020 improvement; and 69% of our sample experienced September 2019 – September 2020 growth.

Ratings stats in this exclusive analysis are limited to stations paying Nielsen Audio for its data.

News Stations Market-by-Market (November 2020, 6+)

Each qualifying news outlet is shown below, along with its past six ratings trends (6+).

This list appears in descending order of PPM-market size.

 

Calls, City                                                June    July     Aug     Sep      Oct      Nov                            

WINS, New York                                           4.2       3.8       4.3       4.0       3.2       3.4

WCBS-AM, New York                                  3.4       2.8       3.1       2.7       2.7       2.6

KNX, Los Angeles                                         3.9       3.2       3.1       3.0       2.9       2.9

WBBM-AM & WCFS, Chicago                    6.9       7.0       7.3       6.4       6.9       6.5

KCBS-AM & KFRC, San Francisco              8.9       8.3       7.5       8.0       7.6       7.8

WTOP &WTLP, Washington, DC                 7.6       7.7       8.5       9.5       10.3     9.3

KYW, Philadelphia                                        6.1       5.7       6.1       5.9       4.6       4.6

WBZ-AM, Boston                                         6.6       6.7       6.6       6.1       7.2       7.0

KOMO, Seattle                                               4.6       4.9       4.4       5.0       5.0       5.1

WWJ, Detroit                                                  5.4       5.5       5.3       4.5       4.8       5.4

WCBS-AM, Long Island                                2.5       2.6       2.9       2.8       3.0       3.2

WINS, Long Island                                         4.1       3.9       4.3       3.5       3.0       3.1

WDCH, Baltimore                                         1.5       1.2       1.0       0.9       1.1       1.3

WMMS-HD2, Cleveland                                0.9       0.5       0.0       0.0       0.0       0.1

KCBS-AM & KFRC, San Jose                      5.6       4.7       4.1       5.3       5.2       5.7

WCBS-AM, Middlesex                                  1.9       2.0       2.4       1.9       2.0       2.0

WBZ-AM, Providence                                  1.5       1.5       1.3       1.3       1.2       1.2

WNOH, Norfolk                                             1.5       0.7       0.6       0.6       0.8       0.6

News Stations October 2020 – November 2020 Fluctuations (6+)

 Entercom Detroit’s WWJ “News Radio 950” is a combined +.9 in October/November (4.5 – 4.8 – 5.4, 6+) and zooms from eighth to fourth.

Steady at #3 in San Jose, co-owned KCBS-AM & KFRC continues an alternating down/up sequence which includes November’s +.5 (4.7 – 4.1 – 5.3 – 5.2 – 5.7, 6+).

Calls, City                                                      Oct      Nov     Gain

WWJ, Detroit                                                  4.8       5.4       +.6

KCBS-AM & KFRC, San Jose                      5.2       5.7       +.5

WINS, New York                                           3.2       3.4       +.2

KCBS-AM & KFRC, San Francisco              7.6       7.8       +.2

WCBS-AM, Long Island                                3.0       3.2       +.2

WDCH, Baltimore                                         1.1       1.3       +.2

KOMO, Seattle                                               5.0       5.1       +.1

WINS, Long Island                                         3.0       3.1       +.1

WMMS-HD2, Cleveland                                0.0       0.1       +.1

 Calls, City                                                      Oct      Nov     Loss

WTOP &WTLP, Washington, DC                 10.3     9.3       -1.0

WBBM-AM & WCFS, Chicago                    6.9       6.5       -.4

WBZ-AM, Boston                                         7.2       7.0       -.2

WNOH, Norfolk                                             0.8       0.6       -.2

WCBS-AM, New York                                  2.7       2.6       -.1

 Calls, City                                                      Oct      Nov     Move

KNX, Los Angeles                                         2.9       2.9       Flat

KYW, Philadelphia                                        4.6       4.6       Flat

WCBS-AM, Middlesex                                  2.0       2.0       Flat

WBZ-AM, Providence                                  1.2       1.2       Flat

  • Exactly half (50%) the news panelists improve October 2020 – November 2020, while 28% regress; the remaining 22% are unchanged month-to-month.
  • Representative October 2020 – November 2020 (6+) gains are +.24, versus typical declines of -.38.   
  • Three of every five losses (60%) are by -.3, -.2, or -.1; 78% of increases are by +.3, +.2, or +.1.

News Stations November 2019 – November 2020 Fluctuations (6+ )

Soaring nine rankers November 2019 – November 2020 are Sinclair Broadcast Group Seattle’s KOMO “News 1000 AM & 97.7 FM” (#14 to #5, 3.1 – 5.1, +2.0, 6+) and Entercom business news WDCH “Bloomberg 99.1 and 105.7 HD2” in the Baltimore report (#27 to #18, .5 – 1.3, +.8, 6+).

Meanwhile, iHeartMedia Boston’s WBZ-AM “News Radio 1030” (seventh to first, 4.8 – 7.0, +2.2, 6+) and Entercom-owned WCBS-AM in the Long Island report (#17 to #11, 2.4 – 3.2 +.8, 6+) improve six notches year-to-year.

The first stat in the following scoreboard is a news station’s November 2019 6+ share. It is followed by its comparable November 2020 figure; year-to-year fluctuation; November 2019 6+ market rank; and November 2020 6+ market rank.

Calls, City                                                      2019    2020    Gain    2019    2020

WBZ-AM, Boston                                         4.8       7.0       +2.2     #7        #1

KOMO, Seattle                                               3.1       5.1       +2.0     #14      #5

WBBM-AM & WCFS, Chicago                    5.1       6.5       +1.4     #1        #2

WTOP &WTLP, Washington, DC                 8.1       9.3       +1.2     #2        #1

WWJ, Detroit                                                  4.4       5.4       +1.0     #9        #4

WCBS-AM, Long Island                                2.4       3.2       +.8       #17      #11

WDCH, Baltimore                                         0.5       1.3       +.8       #27      #18

KYW, Philadelphia                                        3.9       4.6       +.7       #10      #7

WCBS-AM, Middlesex                                  1.8       2.0       +.2       #22      #19

WCBS-AM, New York                                  2.5       2.6       +.1       #15      #15

Calls, City                                                      2019    2020    Loss    2019    2020

WBZ-AM, Providence                                  1.8       1.2       -.6        #12      #16

KCBS-AM & KFRC, San Francisco              8.2       7.8       -.4        #1        #2

WINS, New York                                           3.6       3.4       -.2        #9        #10

KCBS-AM & KFRC, San Jose                      5.9       5.7       -.2        #3        #3

KNX, Los Angeles                                         3.0       2.9       -.1        #10      #11

WINS, Long Island                                         3.2       3.1       -.1        #11      #12

  • More than three of every five eligible news panelists display year-to-year growth (62.5%, November 2019 – November 2020, 6+), while 37.5% sputter.
  • Average (6+) year-to-year spikes are four times greater than customary losses: +1.04 versus -.26.
  • WMMS-HD2, Cleveland and WNOH, Norfolk became Black Information Network affiliates in late-June (2020) and are excluded from this chart only.

 News Stations Market Rank (November 2020, 6+)

 Following three straight spikes that resulted in a collective +2.6 (7.7 – 8.5 – 9.5 – 10.3, 6+), Hubbard Broadcasting’s WTOP-FM & WTLP-FM falters by -1.0 in November to 9.3 (6+); however, “Washington’s Top News” is #1 the fourth month in a row.

Despite November’s loss of two-tenths, iHeartMedia Boston’s WBZ-AM “News Radio 1030” repeats at #1 as it continues a rotating down/up/down pattern (6.6 – 6.1 – 7.2 – 7.0, 6+).

 Down four-tenths, Entercom-owned WBBM-AM & WCFS-FM “News Radio 780 AM & 105.9 FM” (Bears) is in alternating up/down sequence (7.0 – 7.3 – 6.4 – 6.9 – 6.5, 6+) and holds Chicago’s runner-up slot the third month in a row.

San Francisco sibling KCBS-AM & KFRC is in a rotating up/down pattern as well (8.3 – 7.5 – 8.0 – 7.6 – 7.8, 6+) and continues in second-place.

Calls, City                                                Sep      Oct      Nov     November 2020 Rank

WTOP &WTLP, Washington, DC                 9.5       10.3     9.3       #1

WBZ-AM, Boston                                         6.1       7.2       7.0       #1

WBBM-AM & WCFS, Chicago                    6.4       6.9       6.5       #2

KCBS-AM & KFRC, San Francisco              8.0       7.6       7.8       #2

KCBS-AM & KFRC, San Jose                      5.3       5.2       5.7       #3

WWJ, Detroit                                                  4.5       4.8       5.4       #4

KOMO, Seattle                                               5.0       5.0       5.1       #5

KYW, Philadelphia                                        5.9       4.6       4.6       #7

WINS, New York                                           4.0       3.2       3.4       #10

KNX, Los Angeles                                         3.0       2.9       2.9       #11

WCBS-AM, Long Island                                2.8       3.0       3.2       #11

WINS, Long Island                                         3.5       3.0       3.1       #12

WNOH, Norfolk                                             0.6       0.8       0.6       #14

WCBS-AM, New York                                  2.7       2.7       2.6       #15

WBZ-AM, Providence                                  1.3       1.2       1.2       #16

WDCH, Baltimore                                         0.9       1.1       1.3       #18

WMMS-HD2, Cleveland                                0.0       0.0       0.1       #18

WCBS-AM, Middlesex                                  1.9       2.0       2.0       #19

  • November 2020’s average market rank for this panel of news facilities is #9.38 (6+).
  • Precisely half the qualifying news outlets can be found in their respective markets’ top ten (50%, November 2020, 6+).

News Stations Market Share (November 2020)

Claiming bragging rights for the format’s highest 6+-share the fourth month in a row is Hubbard Broadcasting Washington, DC’s WTOP & WTLP (9.3, November 2020, 6+) whose representative June 2020 through November  2020 AQH share is 8.81 (6+).

WTOP & WTLP was the format leader in September 2019 (7.5, 6+); October (7.4, 6+); and December (7.9, 6+). It ranked second in this category in March 2020 (8.2, 6+); May (8.0, 6+); June (7.6, 6+); and July (7.7, 6+).

Entercom’s KCBS-AM & KFRC (San Francisco report) boasted top honors eight successive months before forfeiting the title in August. It holds the runner-up slot the fourth consecutive month (7.8, November 2020, 6+).

Calls, City                                                June    July     Aug     Sep      Oct      Nov

WTOP &WTLP, Washington, DC                 7.6       7.7       8.5       9.5       10.3     9.3

KCBS-AM & KFRC, San Francisco              8.9       8.3       7.5       8.0       7.6       7.8

WBZ-AM, Boston                                         6.6       6.7       6.6       6.1       7.2       7.0

WBBM-AM & WCFS, Chicago                    6.9       7.0       7.3       6.4       6.9       6.5

KCBS-AM & KFRC, San Jose                      5.6       4.7       4.1       5.3       5.2       5.7

WJ, Detroit                                                     5.4       5.5       5.3       4.5       4.8       5.4

KOMO, Seattle                                               4.6       4.9       4.4       5.0       5.0       5.1

KYW, Philadelphia                                        6.1       5.7       6.1       5.9       4.6       4.6

WINS, New York                                           4.2       3.8       4.3       4.0       3.2       3.4

WCBS-AM, Long Island                                2.5       2.6       2.9       2.8       3.0       3.2

WINS, Long Island                                         4.1       3.9       4.3       3.5       3.0       3.1

KNX, Los Angeles                                         3.9       3.2       3.1       3.0       2.9       2.9

WCBS-AM, New York                                  3.4       2.8       3.1       2.7       2.7       2.6

WCBS-AM, Middlesex                                  1.9       2.0       2.4       1.9       2.0       2.0

WDCH, Baltimore                                         1.5       1.2       1.0       0.9       1.1       1.3

WBZ-AM, Providence                                  1.5       1.5       1.3       1.3       1.2       1.2

WNOH, Norfolk                                             1.5       0.7       0.6       0.6       0.8       0.6

WMMS-HD2, Cleveland                                0.9       0.5       0.0       0.0       0.0       0.1

  • It is customary for a news station in our sample to record a 3.98 (November 2020, 6+).
  • Nearly three of every five news outlets listed (56%) post a November 2020 AQH share between .1 – 3.9 (6+); 27% between 4.0 – 6.9 (6+); and 16% between 7.0 – 10.9 (6+).

News Stations at a Glance (November 2020, 6+)

News stations on this particular panel generally finish at #9.38 (November 2020, 6+), three-quarters of a ranker higher than November 2019’s #8.64 (6+).

The format’s average rank was: #9.00 (October 2020, 6+); #9.23 (September, 6+); #8.50 (August, 6+); #8.12 (July, 6+); #7.31 (June, 6+);  #7.37 (May, 6+); #6.88 (April, 6+); #8.00 (March, 6+); #10.35 (January, 6+); #9.60 (“Holiday” 2019, 6+); and #9.46 (December, 6+).

 Meanwhile, a news outlet’s usual November 2020 share is 3.98 (6+), .30 lower than November 2019’s 4.28 (6+).

Its average stat was 4.20 (6+) in both October 2020 and September 2020; 4.10 (August, 6+); 4.46 (July, 6+); 4.66 (June, 6+); 4.61 (May, 6+); 5.07 (April, 6+); 4.78 (March, 6+); 3.93 (January, 6+); 3.78 (“Holiday” 2019, 6+); and 4.06 (December, 6+).

Average 6+ Rank           #9.38

#1 – #5                          39%

#6 – #10                        11%

#11 – #15                       28%

#16 – #20                       22%

Average 6+ Share           3.98

10.0+                            0%

9.0 – 9.9                        5%

8.0 – 8.9                        0%

7.0 – 7.9                        11%

6.0 – 6.9                        5%

5.0 – 5.9                        17%

4.0 – 4.9                        5%

3.0 – 3.9                        17%

2.0 – 2.9                        17%

1.0 – 1.9                        11%

.1 – .9                            11%

October 2020 – November 2020                   

Up                                50%

Down                            28%

Flat                               22%

Average Gain                 +.24

Average Decrease           -.38

November 2019  – November 2020

Up                                62.5%

Down                            37.5%

Flat                               0%

Average Gain                 +1.04

Average Decrease           -.26

Email managing editor Mike Kinosian at Kinosian@TALKERS.com 

Tags: , , , , ,

Category: Analysis

sextubetubedupeyesxxxtubexokompozmesunpornoxxxdan deneme