October 2020 PPM Analysis: News/Talk

| November 5, 2020

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — Our three-part series of October 2020 ratings recaps concludes with a thorough news/talk analysis.

This detailed synopsis highlights all commercial, English-language news/talk outlets (including online streams, if applicable) that appeared with at least a .5 (6+) in any of Nielsen Audio’s 48 PPM-markets during the October 2020 ratings period (September 10 – October 7).

Unless otherwise noted, information for each news/talk station and stream was factored into all of our highlighted charts.

Owing to such obvious contributing factors as a presidential election campaign and a global pandemic, the format’s recent year-to-year upswings have been extremely strong/consistent:

  • October 2019 – October 2020, 68% (6+)
  • September 2019 – September 2020, 71% (6+)
  • August 2019 – August 2020, 64% (6+)
  • July 2019 – July 2020, 65% (6+)
  • June 2019 – June 2020, 68% (6+)
  • May 2019 – May 2020, 65% (6+)
  • April 2019 – April 2020, 67% (6+)
  • March 2019 – March 2020, 64% (6+)

Nielsen Audio only releases audience estimates for facilities that subscribe to its services.

Owing to that reason, ratings stats in this exclusive analysis are limited to stations that pay Nielsen Audio for its data.

Email managing editor Mike Kinosian at Kinosian@TALKERS.com.

 

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Category: Analysis

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