August 2020 PPM Ratings Takeaways – Round Four

| September 4, 2020

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August 2020 PPM Data – Information for the August 2020 ratings period has been released for Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford. Nielsen Audio’s August 2020 survey period covered July 16 – August 12.

Managing editor Mike Kinosian (Kinosian@TALKERS.com) provides his “Takeaways” for spoken-word formats from these 12 PPM-markets.

AUSTIN

News/Talk

  • After picking up two-tenths to 5.7 (6+) this time last month, Waterloo Media Group-owned KLBJ-AM surrenders seven-tenths to 5.0 (third to fourth, 6+). “News Radio 590” was stuck on 5.5 (6+) in May and June.
  • The February 2020 through August 2020 topline for Entercom’s KJCE “Talk Radio 1370” is: .3 – .3 – .3 – .2 – .3 – .2 – .2 (#26 to #27, 6+).

Sports Talk

  • Off one-half share via three decreases in succession (1.3 – 1.2 – 1.0 – .8, 6+), Genuine Austin Radio’s KTXX “The Horn” slips from #22 to #24.
  • Losing one-tenth in back-to-back reports (.5 – .4 – .3, 6+), iHeartMedia-owned KVET-AM “1300 AM The Zone” falls from #25 to #26.

Public Radio News/Talk

  • An overall -3.0 in four straight downturns (10.3 – 9.8 – 8.5 – 7.8 – 7.3, 6+), University of Texas at Austin-owned KUT purges 30% of that loss with a +.9 to 8.2 (6+). KUT set the pace five sweeps in a row before segueing to the runner-up slot in June (where it remains in July and August). Three successive increases yielded a +2.9, enabling KUT to hit double-digits for the first time in its PPM-history (7.4 – 8.9 – 9.5 – 3, 6+). Recent (6+) fluctuations include: +1.2 (August 2019); +2.0 (October); -1.9 (“Holiday” 2019); +1.5 (January 2020); +.8 (March); -1.3 (May); -.7 (June); and +.9 (August 2020).

RALEIGH

News/Talk

  • Although down one-tenth (6.8 – 6.7, 6+), iHeartMedia’s WTKK “106.1 Stay Connected” repeats in third-place. Its +.6 this time last month curtailed four consecutive decreases that resulted in an overall -1.4 (7.6 – 6.9 – 6.8 – 6.6 – 6.2, 6+).
  • A collective -1.2 in three straight drops (2.7 – 2.2 – 1.8 – 1.5, 6+), Curtis Media Group’s WPTF ends the slide with an improvement of three-tenths to 1.8 (6+); “News Radio 680” continues at #16.

 Sports Talk

  • Having logged a 1.1 (6+) three times in the last four sweeps (1.1 – 1.2 – 1.1 – 1.1, 6+), Capitol Broadcasting’s WCMC “99.9 The Fan” (Carolina Hurricanes) adds two-tenths to 1.3 (6+), yet backslides from  #17 to #18. Co-owned WCMC-HD2 has a May 2020 through August 2020 topline of: .2 – .0 – .2 – .1 (#25, 6+).
  • In that same timeframe, co-owned WDNC “620 The Ticket” is trending .2 – .2 – .2 – .1 (#25, 6+).

 Public Radio News/Talk

  • Posting its fourth straight gain for a collective +1.5 (6.1 – 6.7 – 6.8 – 7.1 – 7.6, 6+), University of North Carolina at Chapel Hill’s WUNC “91.5 North Carolina Public Radio” is steady in the runner-up slot.
  • Co-owned WRQM has a May 2020 through August 2020 topline of: .2 – .3 – .3 – .1 (#25, 6+).

INDIANAPOLIS

News/Talk

  • Adding one-half share to July’s increase of one-tenth (7.4 – 7.5 – 8.0, 6+), Emmis-owned WIBC “Indy’s Mobile News 93.1” progresses from fourth to third. WIBC was -2.9 in May/June (10.3 – 8.9 – 7.4, 6+), directly after notching four straight increases for a +4.9 (5.4 – 7.6 – 8.0 – 8.8 – 10.3, 6+).

Sports Talk

  • Cluster-mate WFNI (Pacers) has lost six-tenths owing to three drops in a row (2.5 – 2.2 – 2.0 – 1.9, 6+), but “The Fan – Indy’s Sports Center” remains at #15.
  • After having its 6+ AQH share sliced by 50% (-.7) in June/July (1.4 – 1.1 – .7, 6+), iHeartMedia-owned WNDE “Indy’s Sports Station” gains one-tenth in August to .8 (flat at #19, 6+).
  • Unlisted the third sweep in a row is Emmis’ WIBC-HD3, which logged a .1 (6+) in May.

Public Radio News/Talk

  • Four consecutive downturns by WFYI have accounted for a -1.7 (5.3 – 4.0 – 3.9 – 3.7 – 3.6 – 3.5, 6+), as the Metropolitan Indianapolis Public Broadcasting facility exits the top ten (#9 to #11). This follows three gains in a row that netted a +1.6 (3.7 – 4.6 – 4.8 – 5.3 , 6+).

MILWAUKEE

News/Talk

  • A collective -2.4 as a result of three declines in succession (9.3 – 8.6 – 7.2 – 6.8, 6+), iHeartMedia’s WISN not only roars back with a +1.8 to 8.6 (6+), “News/Talk 1130” leaps from fourth to first. WISN was on top in April and May, as well. The just-concluded negative streak immediately followed four straight upticks that accounted for a +5.3 (4.0 – 4.2 – 5.2 – 5.8 – 9.3, 6+).
  • In a somewhat similar vein, Good Karma Brands’ WTMJ “Wisconsin’s Radio Station,” which was without an increase three times in a row for a net loss of eight-tenths (6.3 – 6.1 – 5.5 – 5.5, 6+), erases that deficit with a +1.2 to 6.7 (unchanged at #5, 6+). The flagship of the Brewers and Bucks was a combined +1.2 in March/April (5.1 – 5.7 – 6.3, 6+). Following back-to-back postings of .3 (6+), WTMJ’s internet stream has disappeared from print the second month in a row.
  • Alpha Media-owned WLIP had a repetitive March 2020 through July 2020 topline of: .5 – .6 – .5 – .6 – .5 (#18, 6+), but “AM 1050 Kenosha’s News & Talk” is unlisted in August.

Sports Talk

  • Three of Milwaukee’s four sports talkers improve by two-tenths in August, including Good Karma Brands’ WKTI “94.5 ESPN” (.4 – .6, 6+), which advances from #20 to #17.
  • WKTI is now tied with iHeartMedia-owned WRNW “97.3 The Game – Milwaukee’s Sports Talk That Rocks,” which posts a .6 (6+) the fifth time in the last six reports: (.6 – .7 – .6 – .6 -.6 – .6, flat at #17, 6+).
  • By gaining two-tenths (.3 – .5, 6+), Entercom’s WSSP “Sports Radio 105.7 The Fan” cracks the top twenty (#21 to #20).
  • After ten straight sweeps without an increase for a net loss of one-half share (.7 – .6 – .5 – .4 – .4 – .4 – .4 – .3 – .3 – .3 – .2, 6+), iHeartMedia’s WOKY “The Big 920” pulls the plug with a +.2 to .4 (#23 to #21, 6+).

Public Radio News/Talk

  • Trending 6 – 3.9 – 3.5 (June – July – August, 6+), University of Wisconsin-owned WUWM slips from ninth to tenth.
  • Off one-half share through three straight down or flat reports (1.4 – 1.4 – 1.0 – .9, 6+), Wisconsin Public Radio‘s WHAD is now a combined +.4 in July/August (.9 – 1.0 – 1.3, #16 to #12, 6+). Stuck on .2 (6+) the past three months, WHAD’s internet stream improves to .3 (#23, 6+).   

NASHVILLE

News/Talk

  • Piling on a +.9 to July’s gain of two-tenths (4.6 – 4.8 – 5.7, 6+), Cumulus Media-owned WWTN jumps from ninth to fifth. “Super Talk 99.7” was -.8 in May/June (5.4 – 5.3 – 4.6, 6+), following March/April’s +.7 (4.7 – 5.3 – 5.4, 6+).
  • In three downturns in succession, iHeartMedia’s WLAC was -1.0 (2.7 – 2.4 – 2.0 – 1.7, 6+); however, “Talk Radio 1510” wipes away precisely half that shortfall with a +.5 to 2.2 (#17 to #16, 6+). WLAC was a combined +.5 in March/April (2.2 – 2.3 – 2.7, 6+).

Sports Talk

  • Despite being up eight-tenths in July/August (2.4 – 2.9 – 3.2, 6+), Cumulus Media’s WGFX “104.5 The Zone” backslides from #13 to #14.
  • Without an increase the past six sweeps for a 70% loss (-.7) of its 6+ AQH share (1.0 – .6 – .4 – .4 – .3 – .3 – .3, 6+), Cromwell Group-owned WPRT “102.5 The Game” (Predators) applies the brakes with a +.3 to .6 (#23 to #21, 6+).
  • May 2020 through August 2020, co-owned WBUZ-HD3 is trending: .2 – .2 – .2 – .1 (#24, 6+).

News

  • Locked on .2 (6+) in June and July while in its contemporary Christian format, iHeartMedia’s WNRQ-HD2 has since flipped to the Black Information Network and posts a .1 in August (#24, 6+).

Public Radio News/Talk

  • Continuing an alternating up/down sequence that began in April and includes August’s positive spike of four-tenths (4.0 – 3.7 – 4.0 – 3.8 – 4.2, 6+), Nashville Public Radio’s WPLN-FM “NPR News and Classical Music” remains at #11.

PROVIDENCE

News/Talk

  • Notwithstanding that it is an overall -1.9 in four drops in succession (6.1 – 5.6 – 4.7 – 4.4 – 4.2, 6+), Cumulus Media-owned WPRO-AM advances from seventh to sixth. “News Talk 630” had more than doubled (+3.6) its 6+ AQH share in four straight up or flat trends (2.5 – 3.7 – 3.7 – 3.8 – 6.1, 6+).
  • Up one-tenth (1.2 – 1.3, 6+), iHeartMedia’s WHJJ “News Radio 920” progresses from #16 to #14.
  • Conversely, Cumulus Media’s WPRV “AM 790 Talk & Business” drops one-tenth (.5 – .4, 6+) and repeats at #22.

 Sports Talk

  • After essentially losing half its 6+ AQH share (-2.1) in six straight down or flat survey periods (1 – 3.4 – 3.1 – 2.4 – 2.4 – 2.1 – 2.0, 6+), Entercom’s WVEI “Sports Radio 103.7” (Red Sox affiliate of co-owned flagship WEEI-FM) dials up a half-share increase to 2.5 (ninth to eighth, 6+).

News-Talk

  • Frozen on 1.5 (6+) in June and July, iHeartMedia Boston’s WBZ-AM “News Radio 1030” drops two-tenths to 1.3 (6+) and is unchanged at #14.

Public Radio News/Talk

  • Following four straight sweeps without an increase for a net loss of -1.3 (3.2 – 3.0 – 2.3 – 2.3 – 1.9, 6+), WGBH Educational Foundation Boston’s WGBH wipes away roughly half that shortfall with a +.6 to 2.5 and enters the top ten (#11 to #8, 6+).
  • Down one-half share in three straight negative or neutral moves (2.1 – 1.6 – 1.6 – 1.6 , 6+), Rhode Island Public Radio’s WNPN purges the deficit with a +.5 (2.1, #12 to #11, 6+).
  • Flat at #23, The Wheeler School-owned WELH “89.3 The Public’s Radio” has a March 2020 through August 2020 topline of: .4 – .6 – .4 – .4 – .3 – .3 (6+).

NORFOLK

Sports Talk

  • After sputtering by one-half share in June, Max Broadcast Group’s WVSP “ESPN Radio 94.1” expunges the loss with a July/August +.5 (1.0 – 1.3 – 1.5, #12 to #11, 6+). May’s increase of two tenths interrupted seven straight down or flat reports that accounted for a net loss of nine-tenths (2.2 – 2.2 – 2.2 – 2.1 – 1.9 – 1.9 – 1.7 – 1.3, 6+).

News

  • An alternating down/up pattern by iHeartMedia alternative WNOH included July’s -.8, which took “Alt 105.3” below a one-share: 1.8 – 1.5 – 1.6 – 1.4 – 1.5 – .7 (6+). Now part of iHeartMedia’s Black Information Network, WNOH recorded a .6 in the August report (#14, 6+).

JACKSONVILLE

News/Talk

  • An overall -3.9 via three drops in a row (13.4 – 10.4 – 9.9 – 9.5, 6+), Cox Media Group’s WOKV-FM ends the skid with an August +.9 to 10.4 (6+) and remains in the runner-up slot. Immediately prior, “104.5 Jacksonville’s News, Weather, and Traffic” netted a +5.3 in five consecutive increases (8.1 – 8.3 – 9.8 – 10.4 – 11.8 – 13.4, 6+).

Sports Talk

  • Recapturing the three-tenths it squandered this time last month (.9 – .6 – .9, 6+), iHeartMedia-owned WFXJ “930 The Game – Jacksonville’s Sports Leader” climbs from #19 to #18. “The Game” was a combined +.6 in March/April (.8 – 1.2 – 1.4, 6+) but surrendered that entire increase in May.
  • Up two-tenths (.1 – .3, 6+), Cox Media Group’s WOKV-AM “ESPN Jacksonville 690 AM” checks in at #22.

Public Radio News/Talk

  • A combined +1.5 in June/July (2.5 – 3.7 – 4.0, 6+), WJCT forfeits four-tenths to 3.6 (6+) and departs the top ten (#10 to #12). WJCT previously posted back-to-back losses of seven-tenths (3.9 – 3.2 – 2.5, 6+).

WEST PALM BEACH

News/Talk

  • Without an increase the fourth time in a row for a net forfeiture of -1.1 (4.7 – 4.6 – 3.9 – 3.9 – 3.6, 6+), iHeartMedia-owned WJNO “1290 The Palm Beaches’ News & Talk” repeats in seventh-place. Four consecutive up or flat reports generated an overall +1.9 (8 – 3.2 – 3.2 – 3.5 – 4.7, 6+).
  • By gaining one-tenth to 2.0 (6+), co-owned WZZR not only returns to the top ten (#12 to #10), “Real Radio 94.3” halts three consecutive down or flat sweeps that produced a net decrease of three-tenths (2.2 – 2.0 – 1.9 – 1.9, 6+).
  • More than doubling (+.9) its 6+ AQH share in four straight improvements (.7 – 1.1 – 1.2 – 1.3 – 1.6, 6+), Hubbard Broadcasting’s WFTL “News Talk 850” inches up from #15 to #14.
  • Locked on .7 (6+) in April and May, iHeartMedia Miami’s WIOD is stuck on .6 (6+) the third time in a row; “610 News Radio” exits the top twenty (#19 to #21).

 Sports Talk

  •  For the fourth time in the last five reports, Hubbard Broadcasting’s WMEN “Fox Sports 640 AM South Florida” logs a .2 (.2 – .7 – .2 – .2 – .2, flat at #24, 6+).

Public Radio News/Talk

  • Flat at #8, Dade County School Board’s WLRN is down three-tenths in July/August (3.5 – 3.4 – 3.2, 6+). Prior to May’s loss of one-tenth, WLRN was an overall +.9 in four straight up or flat reports (2.0 – 2.5 – 2.9 – 2.9 – 2.9, 6+).
  • Unlisted in June and July, WLRN-HD2 resurfaces with a .2 (#24, 6+).

GREENSBORO

News/Talk

  • Following three straight drops that accounted for a -1.4 (5.6 – 5.0 – 4.8 – 4.2, 6+), WPTI “94.5 Your News, Talk, & Sports Station” erases more than half that shortfall with a +.8 to 5.0 (ninth to seventh, 6+). The iHeartMedia outlet had been a collective +2.6 via four consecutive gains (3.0 – 3.9 – 4.7 – 5.1 – 5.6, 6+).

Sports Talk

  • The April 2020 through August 2020 topline for Curtis Media Group-owned WSJS “Triad Sports” is: .5 – .5 -.4 – .6 – .6, unchanged at #15, 6+).

Public Radio News/Talk

  • In addition to being +1.1 through three straight bumps (2.8 – 3.1 – 3.6 – 3.9, 6+), Wake Forest University news/talk WFDD cracks the top ten (#11 to #10).
  • The alternating (May 2020 through August 2020) down/up sequence by University of North Carolina at Chapel Hill’s WUNC includes August’s increase of three-tenths: 1.5 – 1.4 – 1.5 – 1.4 – 1.7 (steady at #13, 6+).

MEMPHIS

News/Talk

  • A combined -1.0 in July/August (5.5 – 5.4 – 4.5, 6+), iHeartMedia-owned WREC “600 AM – Memphis’ News, Traffic, & Weather” slips from seventh to eighth. WREC spiraled by -1.5 in May.

Sports Talk

  • Up seven-tenths in July/August (1.8 – 2.0 – 2.5, steady at #13, 6+), Entercom’s WMFS “ESPN Sports Radio” has its best 6+-stat (2.5) since February’s 3.1. For the fourth time in a row and fifth time in the last six sweeps, its internet stream logs a .3 (.3 – .6 – .3 – .3 – .3 – .3, #18, 6+).
  • Likewise, Entercom-owned WMC-AM “680 AM ESPN Sports Radio” records a .2 (6+) the fourth time in the last five survey periods (.2 – .3 – .2 – .2 – .2, #21 to #19, 6+).

Public Radio News/Talk

  • Continuing that theme, Mid-South Public Communications Foundation-owned WKNO “91.1 NPR For The Mid-South” has notched a 1.5 (6+) three times in the last six sweeps and a 1.0 (6+) the other three reports (1.5 – 1.5 – 1.0 – 1.0 – 1.0 – 1.5, #16 to #15, 6+).

HARTFORD

News/Talk

  • Storming back from July’s -1.7 with an August increase of eight-tenths (6.1- 6.9, 6+), Entercom-owned WTIC-AM vaults from #7 to a three-way tie at #3. Entering the July sweep, “News Talk 1080” was +2.1 via six successive up or flat moves (5.7 – 6.1 – 6.2 – 7.2 – 7.6 – 7.8 – 7.8, 6+).
  • Surrendering half of the six-tenths it gained this time last month (1.3 – 1.0, -.3, 6+), Red Wolf Broadcasting’s WDRC-AM “AM 1360 The Talk of Connecticut” drops from #13 to #14.
  • Despite improving by one-tenth (.2 – .3, 6+), iHeartMedia’s WPOP backslides from #15 to #16. “News Radio 1410” had posted a .2 (6+) in each of the past three survey periods.

Sports Talk

  • Co-owned WUCS “97.9 ESPN Hartford,” which was down one-half share in June/July (1.4 – 1.1 – .9, 6+), picks up one-tenth and one ranker (1.2, #14 to #13, 6+).

Public Radio News/Talk

  • A combined +.4 in July/August (2.6 – 2.9 – 3.0, 6+), Connecticut Public Broadcasting Network-owned WNPR “Connecticut’s Public Media Source for News & Ideas” is steady in tenth-place. Four successive reports without an increase had resulted in a -2.0 (4.6 – 4.3 – 3.0 – 3.0 – 2.6, 6+).
  • Having lost half (-.2) its 6+ AQH share as a result of six consecutive sweeps without an increase (.4 – .3 – .2 – .2 – .2 – .2 – .2, 6+), University of Massachusetts-owned WFCR “New England Public Radio” curtails the skid with a one-tenth bump to .3 (6+) but drops from #15 to #16.

Category: Ratings Takeaways

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