August 2020 PPM Ratings Takeaways – Round Three

| September 3, 2020

Warning: Illegal string offset 'video_embed' in /home/talkers/public_html/wp-content/themes/wp-prosper-prem/functions.php on line 1011

August 2020 PPM Data – Information for the August 2020 ratings period has been released for Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus. Nielsen Audio’s August 2020 survey period covered July 16 – August 12.

Managing editor Mike Kinosian (Kinosian@TALKERS.com) provides his “Takeaways” for spoken-word formats from these 12 PPM-markets.

PORTLAND

News/Talk

  • An August loss of six-tenths to 5.9 (6+) by Alpha Media-owned KXL expunges its June/July +.5 (6.0 – 6.4 – 6.5, 6+) as “FM News 101 – Stay Connected” slips from third to fourth. This (5.9) is KXL’s lowest 6+-stat since February’s 4.9.
  • Following a July gain of two-tenths to 3.8 (6+), iHeartMedia’s KEX “News Radio 1190 – Depend On Us” plummets by -1.1 to 2.7 (#12 to #17, 6+). Its June drop of three-tenths followed nine straight up or flat moves that generated an overall +1.6 (2.3 – 2.3 – 2.4 – 2.5 – 2.5 – 2.5 – 2.8 – 3.2 – 3.8 – 3.9, 6+).
  • Locked on 1.4 (6+) in June and July, Alpha Media’s KUFO “Freedom 970” sputters by two-tenths to 1.2 (6+) but repeats at #21.
  • After logging either a .4 (6+) or .5 (6+) in each of the last eleven survey periods, Salem Media Group’s KPAM breaks the streak with a .6 (6+). Moreover, in three reports in a row without a loss, “AM 860 The Answer” nets two-tenths (.4 – .4 – .5 – .6, #27 to #25, 6+).

Sports Talk

  • For the fourth time in the last five survey periods, Entercom-owned KFXX “1080 The Fan” notches a 1.1 (1.1 – 1.1 – .9 – 1.1 – 1.1, flat at #22, 6+).
  • Directly after scoring four-tenths in three consecutive gains (1.5 – 1.7 – 1.8 – 1.9, 6+), Alpha Media’s KXTG “The Game” is -1.1 in three down or flat moves in a row (1.9 – 1.6 – .8 – .8, unchanged at #23, 6+).
  • Advancing from #30 to #28, iHeartMedia-owned KPOJ “Sports Radio 620” (Trailblazers) notches its fourth straight report without a loss for a net increase of three-tenths (.2 – .2 – .2 – .3 – .5, 6+).

Public Radio News/Talk

  • Despite posting a fourth consecutive decrease for an overall -1.7 (10.1 – 9.3 – 9.1 – 8.8 – 8.4, 6+), Oregon Public Broadcasting’s KOPB is #1 the fifth time in a row. KOPB was a combined +1.9 in March/April (8.2 – 9.9 – 10.1, 6+). The May 2020 through August 2020 topline for its internet stream is: .9 – .7 – .6 – .8 (#24 to #23, 6+).

 CHARLOTTE

 News/Talk

 Down or flat the fourth time in a row for a -1.2 (7.1 – 6.3 – 6.0 – 5.9 – 5.9, 6+), Entercom-owned WBT slips from third to fifth. Just prior, “Charlotte’s News Talk” had more than doubled (+3.6) its 6+ AQH share through four increases in a row (3.5 – 4.9 – 5.3 – 5.7 – 7.1, 6+).   Sports Talk

  • After being down or flat the past four months for a net loss of seven-tenths (1.8 – 1.7 – 1.7 – 1.3 – 1.1, 6+), co-owned WFNZ “The Fan – Charlotte’s Sports Leader” (Hornets) ends the slide with an improvement of one-tenth (1.2, #18 to #17).
  • A no-show in July, following a .1 (6+) in May and June, Beasley Media Group’s WBCN “Fox Sports Charlotte” reappears with a .1 (#21, 6+).

News

  • The very consistent January 2020 through July 2020 topline for iHeartMedia’s WRFX-HD2 was: .2 – .2 – .2 – .2 – .1 – .2 – .1 (6+). As of June 29, it flipped from contemporary Christian to iHeartMedia’s Black Information Network and is unlisted in August 2020.

Public Radio News/Talk

  • Following three straight sweeps without a loss that yielded seven-tenths (2.7 – 3.2 – 3.2 – 3.4, 6+), University Radio Foundation news/talk WFAE surrenders one-half share to 2.9 (#11 to #13, 6+).
  • This is the third time in the last four sweeps that South Carolina Educational TV’s WRJA “South Carolina Public Radio” is unlisted (.0 – .0 – .1 – .0, 6+).

 SAN ANTONIO

News/Talk

  • The seven most recent fluctuations by iHeartMedia-owned/Spurs flagship WOAI “News Radio 1200 – San Antonio’s News, Traffic, & Weather” are: +1.0 (5.3 – 5.7 – 6.3, January/February, 6+); -.5 (6.3 – 5.8, March, 6+); +2.1 (5.8 – 7.9, April, 6+); -.8 (7.9 – 7.1, May, 6+); -.6 (7.1 – 6.5, June, 6+); -1.0 (6.5 – 5.5, July, 6+); and now +.5 in August (5.5 – 6.0, steady at #2, 6+).
  • Remaining at #20, Alpha Media news/talk KTSA “Stay Connected” has its fourth successive up or flat trend for a +.7 (1.4 – 1.5 – 1.7 – 2.1 – 2.1, 6+).

Sports Talk

  • Returning the two-tenths it picked up this time last month (.4 – .6 – .4, #27, 6+), iHeartMedia-owned KTKR “Ticket 760 – San Antonio’s Sports Station” drops from #27 to #29.
  • Meanwhile, Alpha Media’s KZDC “ESPN San Antonio” is off three-tenths (.5 – .2, #29 to #32, 6+).
  • KTKR and KZDC were deadlocked at #28 in May and at #30 in June.

Public Radio News/Talk

  • Within 2.5 – 2.9 range (6+) in each of the last five sweeps (9 – 2.6 – 2.5 – 2.8 – 2.7, 6+), Texas Public Radio’s KSTX drops from #16 to #17.

 SACRAMENTO

 News Talk

  • By gaining one-tenth to 8.0 (third to second, 6+), iHeartMedia-owned KFBK applies the brakes to three successive declines that totaled a -3.7 (11.6 – 9.4 – 8.9 – 7.9, 6+). Immediately before shifting to #3 this time last month, “Sacramento’s News, Weather and Traffic Station” spent six straight sweeps at #1. KFBK was +2.7 in January and a combined +3.2 in March/April (8.4 – 10.3 – 11.6, 6+). April 2020’s 6 is its highest 6+-stat in the PPM-era, besting the previous high (10.3) set in March 2020.
  • After exploding with a +1.2 to 3.0 (6+) this time last month, cluster-mate KSTE “Talk 650” forfeits one-half share to 2.5 (#13 to #14, 6+). Prior to July’s 3.0 (6+), KSTE last reached the three-share level in September 2019 (3.0, as well).

Sports Talk

  • As a result of four straight reports without an increase, Entercom’s KIFM-AM “ESPN Radio 1320” has lost nearly half (-.5) its 6+ AQH share (1.1 – .8 – .6 – .6 – .6, 6+) but repeats at #21.
  • Off three-tenths in June/July (.8 – .6 – .5, 6+), Bonneville-owned KHTK “Sports 1140” (Kings) adds one-tenth to .6 (6+) and catches KIFM at #21.

Public Radio News/Talk

  • Three modest increases by KXJZ accounted for a half-share increase (4.5 – 4.8 – 4.9 – 5.0, 6+); however, the Capital Public Radio facility falters by six-tenths to 4.4 (sixth to seventh, 6+).
  • Doubling July’s .2 to .4 (6+), KQED, Inc.’s KQEI checks in at #25.
  • Unlisted the past three sweeps, California State University-Sacramento’s KUOP logs a .1 (#28, 6+).

PITTSBURGH 

News/Talk

  • Erasing July’s gain of three-tenths with August’s dip of four-tenths (5.1 – 5.4 – 5.0, 6+), Entercom-owned KDKA-AM “News Radio 1020” shifts from fourth to fifth. KDKA-AM was a combined -2.2 in May/June (7.3 – 6.5 – 5.1, 6+), immediately after being +4.2 via four straight upticks (3.1 – 4.0 – 4.3 – 5.6 – 7.3, 6+).

Sports Talk

  • On the heels of June/July’s -1.9 (6.3 – 4.5 – 4.4, 6+), co-owned KDKA-FM “93.7 The Fan” (Pirates) dials up a +1.3 to 5.7 (ninth to fourth, 6+). A May increase of four-tenths interrupted three straight decreases that resulted in a -2.0 (7.9 – 7.5 – 6.7 – 5.9, 6+).

Public Radio News/Talk

  • After trending 5.4 – 5.1 – 5.4 (May – June – July, 6+), Essential Public Media’s WESA “90.5 Pittsburgh’s NPR Station” falters by seven-tenths to 4.7 (fourth to sixth, 6+).

SALT LAKE CITY

News/Talk

  • Stacking three-tenths onto July’s half-share increase (5.3 – 5.8 – 6.1, 6+), iHeartMedia-owned KNRS “Talk Radio 105.9 – Listen And You’ll Know” continues in fifth-place. KNRS was -1.0 in May/June (6.3 – 5.4 – 5.3, 6+), directly after posting four consecutive sweeps without a loss for a +2.2 (4.1 – 5.0 – 5.2 – 5.2 – 6.3, 6+).
  • Even though Bonneville’s KSL is down the fourth straight month for an overall -3.7 (8.8 – 6.0 – 5.5 – 5.2 – 5.1, 6+), “News Radio 102.7 FM & 1160 AM” progresses from eighth to seventh. A combined +3.9 in March/April (4.9 – 6.0 – 8.8, 6+), KSL had an April-only stay at #1.
  • Owing to four negative or neutral trends in a row, Cumulus Media-owned KKAT has its 6+ AQH share reduced by exactly 50% (1.0 – .7 – .5 – .5 – .5, 6+). Conversely, “860 AM – Utah’s Big Talker” more than tripled (+.7) its 6+ AQH share through four straight sweeps without a loss (.3 – .6 – .8 – .8 – 1.0, 6+).

Sports Talk

  • Ever since resurfacing in print this past June – after an approximately three-year hiatus – Larry H. Miller Communications Corporation’s KZNS-AM “The Zone Sports Network 1280 AM” (Utah Jazz) is trending .6 – .6 – .8 (#19 to #18, 6+).
  • In the matching three-sweep period (and under the same scenario), co-owned KZNS-FM “The Zone Sports Network 97.5” has a topline of .4 – .3 – .6 (#22, 6+). KZNS-FM’s internet stream pops on with a .2 (#24, 6+).

Public Radio News/Talk

  • Continuing an alternating down/up sequence that includes August’s +.1 (2.4 – 2.0 – 2.3 – 2.2 – 2.3, 6+), University of Utah’s KUER continues at #15. KUER was down nine-tenths in April/May (2.9 – 2.4 – 2.0, 6+).
  • Stuck on .5 (6+) in June and July, Brigham Young University-owned KUMT picks up two-tenths to .7 (#21 to #19, 6+).
  • For the third time in the last four sweeps, Brigham Young University’s KBYU-HD2 posts a .1 (.1 – .0 – .1 – .1, #26, 6+).
  • Meanwhile, Wasatch Public Media’s KCPW notches its third straight .1 (#26, 6+).

LAS VEGAS

News Talk

  • An increase of six-tenths (2.4 – 3.0, 6+) enables Entercom-owned KXNT “News Talk Radio 840” to leap from #18 to #13.
  • Up one-tenth in back-to-back reports (2.2 – 2.3 – 2.4, 6+ ), Beasley Media Group’s KDWN “AM 720 Where Las Vegas Comes to Talk” progresses from #20 to #18.
  • Locked on .5 (6+) in June and July, Kemp Broadcasting’s KMZQ “AM 670 The Right Talk for Vegas” adds two-tenths to .7 (#27 to #25, 6+).

Sports Talk

  • After having its AQH share split in half (.8 – .4 – .4, 6+), Lotus Communications’ KWWN “ESPN Radio 1100” gains three-tenths to .7 (#29 to #25, 6+).
  • Cluster-mate KRLV “Raider Nation 920” gains one-tenth (.1 – .2, #31, 6+).
  • At the same time, Entercom’s KXST “CBS Sports Radio 1140 AM” is down one-tenth (.2 – .1, 6+) and checks in at #33.

Public Radio News/Talk

  • Immediately following three straight improvements that accounted for a +1.3 (2.6 – 3.1 – 3 – 3.9, 6+), Nevada Public Radio’s KNPR is -1.4 in three drops in succession (3.9 – 3.7 – 2.9 – 2.5, #13 to #17, 6+).

ORLANDO

News Talk

  • A collective -2.6 in three successive setbacks (6.7 – 6.0 – 4.5 – 4.1, 6+), iHeartMedia-owned WTKS “Real Radio 104.1 – We Say What We Want” ends the slide with a +.4 to 4.5 (steady at #8, 6+). WTKS was +2.3 in March/April (4.4 – 5.1 – 6.7, 6+).
  • After being off three times in succession for a -1.3 (8 – 2.2 – 1.6 – 1.5, 6+), co-owned WFLF “News Radio Orlando” dials up a +.6 to 2.1 (#17 to #15, 6+).
  • Approximately 11 days into the July survey period (6/29), Cox Media Group’s WDBO-FM “News 96.5” became Spanish contemporary WOEX “Exitos 5.” Its news/talk programming shifted to WDBO-AM, where “Orlando’s News Talk” replaces sports talk “ESPN 580 Orlando.” In the August sweep, WDBO-AM slumps from 2.4 (6+) to 1.4 (#22, 6+). Its AM signal is simulcast on FM translator W297BB (107.3 FM).

 Sports Talk

  • After trending .9 – .8 – .9 (6+), iHeartMedia-owned WYGM “FM 96.9 The Game – Orlando’s Sports Leader” (Magic) gains three-tenths in back-to-back reports (.9 – 1.2 – 1.5, flat at #20, 6+).

Public Radio News/Talk

  • Tacking on seven-tenths to July’s +.1 (2.3 – 2.4 – 3.1, 6+), Community Communications’ WMFE “90.7 Public Radio for Central Florida” continues at #13.

CINCINNATI

News/Talk

  • Boasting the largest (6+) July 2020 – August 2020 increase (+2.3) by any station in the 36 PPM-markets highlighted thus far, iHeartMedia’s WLW (9.2 – 11.5, 6+) marches from second to first. The flagship of the Reds had been down three times in a row for a collective -3.7 (12.9 – 10.3 – 9.4 – 9.2, 6+). This directly follows four straight gains that netted a +5.8 (7.1 – 8.1 – 8.3 – 10.1 – 12.9, 6+).
  • Despite adding one-tenth to July’s +.4 (3.6 – 4.0 – 4.1, 6+), co-owned WKRC “55 KRC The Talk Station” backslides from eighth to ninth. WKRC was +.8 (May) and -.7 (June).

Sports Talk

  • More than doubling (+.5) its 6+ AQH share in July/August (.4 – .7 – .9, 6+), cluster-mate WCKY “Cincinnati’s ESPN 1530” cracks the top twenty (#21 to #20).
  • Unchanged at #24, co-owned WSAI “Fox Sports 1360” logs a .1 (6+) the third time in a row.

Public Radio News/Talk

  • A cumulative +1.3 via three straight bumps (1.8 – 2.1 – 2.4 – 3.1, 6+), Cincinnati Public Radio’s WVXU “Connecting You To A World of Ideas” leaps from #16 to #11.

 CLEVELAND

 News/Talk

  • Not only does iHeartMedia-owned WTAM (Indians and Cavaliers) vault from fifth to second, “1100 Cleveland’s News Radio” erupts with a whopping +2.0 to 8.6 (6+). The increase halts three downturns in a row that led to a -2.2 (8.8 – 7.7 – 7.1 – 6.6, 6+). The just-concluded negative streak followed a collective +4.6 through four straight spikes (4.2 – 5.3 – 5.8 – 7.2 – 8.8, 6+).

 Sports Talk

  • Off six-tenths in June/July (2.7 – 2.2 – 2.1, 6+), Entercom’s WKRK “Sports Radio 92.3 The Fan” picks up one-tenth and one ranker (2.2, #14 to #13, 6+). In May, WKRK gained three-tenths to suspend three consecutive decreases that accounted for an approximately 52% loss (-2.5) of its 6+ AQH share (4.9 – 3.6 – 3.2 – 2.4, 6+).

News

  • The January 2020 through July 2020 topline for iHeartMedia alternative WMMS-HD2 was: .9 – 1.1 – 1.1 – .9 – 1.1 – .9 – .5 (6+). Now an affiliate of The Black Information Network, WMMS-HD2 is unlisted in August.

Public Radio News/Talk

  • Following a July increase of one-half share to 3.8 (6+), Ideastream-owned WCPN sputters by three-tenths to 3.5 (flat at #11, 6+). WCPN posted three consecutive gains that netted a +2.1 (3.1 – 4.2 – 4.4 – 5.2, 6+), but then recorded three decreases in a row resulting in a -1.9 (5.2 – 4.8 – 3.9 – 3.3, 6+).

KANSAS CITY

News/Talk

  • Bouncing back from June/July’s -2.5 (6.8 – 5.5 – 4.3, 6+) with an August +.7 to 5.0 (6+), Entercom’s KMBZ-FM “98.1 News-Traffic-Weather” jumps from tenth to sixth. KMBZ-FM logged a +1.4 in May (5.4 – 6.8, 6+). Off one-tenth (.3 – .2, 6+), its internet stream slips from #25 to #27.
  • Steady at #16, co-owned KMBZ-AM “Talk 980” has a May 2020 through August 2020 topline of: 2.5 – 2.8 – 2.8 – 2.5 (6+).
  • By gaining one-tenth to 1.2 (6+), Cumulus Media’s KCMO-AM pulls the plug on five straight down or flat reports that resulted in a net loss of three-tenths (1.4 – 1.3 – 1.2 – 1.2 – 1.2 – 1.1, 6+). Nonetheless, “Talk Radio 710 AM” backslides from #20 to #22.

Sports Talk

  • Union Broadcasting’s WHB “Sports Radio 810” echoes July’s AQH share and market rank (2.9, #14, 6+).
  • After losing two-thirds (-2.0) of its 6+ AQH share in five successive slips (3.0 – 2.6 – 1.8 – 1.4 – 1.3 – 1.0, 6+), Entercom-owned KCSP “610 Sports Radio” (Royals) is a combined +1.5 in July/August (1.0 – 1.1 – 2.5, #20 to #16, 6+).
  • Popping on with a .1 (#28, 6+) is Union Broadcasting’s KCTE “ESPN Kansas City.”

Public Radio News/Talk

  • Off two-tenths (4.5 – 4.3, 6+), University of Missouri-owned KCUR slips from ninth to tenth. KCUR was +1.4 in June/July (3.1 – 3.6 – 4.5, 6+) and -1.7 in April/May (4.8 – 3.5 – 3.1, 6+).

COLUMBUS

News/Talk

  • After eroding by -3.0 in May/June (10.6 – 9.0 – 7.6, 6+), iHeartMedia news/talk WTVN responds with a +1.1 in July/August (7.6 – 8.1 – 8.7, 6+) and carries on in the runner-up slot. Immediately prior, “News Radio 610” was a collective +4.6 as a result of five successive increases (6.0 – 6.1 – 8.0 – 8.6 – 9.4 – 10.6, 6+).

Sports Talk

  • The three most recent moves by Tegna’s WBNS-FM “Sports Radio 97.1 The Fan” are: -.7 (June); +.7 (July); and now +1.0 in August (3.6 – 2.9 – 3.6 – 4.6, eighth to sixth, 6+). WBNS-FM (Blue Jackets) was -1.7 in March/April (5.2 – 4.8 – 3.5, 6+).
  • Unlisted in May, co-owned WBNS-AM returned with a .2 (6+) in June and July, but drops one-tenth in August to .1 (flat at #16, 6+).

Public Radio News/Talk

  • Up a combined nine-tenths in July/August (9 – 4.1 – 4.8, 6+), Ohio State University’s WOSU inches up from sixth to fifth.

Category: Ratings Takeaways

sextubetubedupeyesxxxtubexokompozmesunpornoxxxdan deneme