June 2020 PPM Analysis:
The News Format

| July 15, 2020

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — Our detailed four-part series of June 2020 ratings summaries commences with an overview of news stations.

Every news station meeting our ratings criteria of a top 20 finish in any PPM-market posted a 6+ February 2020 – March 2020 improvement, with nearly half doing so by at least one full-share.

Naturally, no format could hope to sustain that sort of success: As noted below, half our news stations experience May 2020 – June 2020 erosion (6+).

In terms of year-to-year comparisons, just over four of every five news stations on our panel notched April 2019 – April 2020 increases (82%, 6+). That compares to 69% (6+) in both May 2019 – May 2020 and June 2019 – June 2020.

Entercom owns all but three stations listed in this format analysis.

Non-Entercom operations in this report are iHeartMedia Boston’s WBZ-AM (also listed in Providence); Hubbard Broadcasting Washington, DC’s WTOP-FM; and Sinclair Broadcast Group Seattle’s KOMO.

Ratings stats in this exclusive analysis are limited to stations paying Nielsen Audio for its data.

Up next: June 2020 results for sports talk; alternative; and then, the comprehensive news/talk overview; email managing editor Mike Kinosian at Kinosian@TALKERS.com 

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Category: Analysis

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