May 2020 PPM Analysis: The News Format

| June 17, 2020

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — The following overview of news stations initiates our thorough four-part series of May 2020 ratings summaries.

Whereas in the highly unusual statistical oddity from the March 2020 sweep in which every news station meeting our ratings criteria managed to post a 6+ improvement, all but two eligible news outlets experienced some degree of erosion in the May 2020 survey period (April 23 – May 20).

As noted this time last month, 82% of our panel registered April 2019 – April 2020, 6+ increases; that compares to 69% notching May 2019 – May 2020 gains.

Entercom owns all but three stations listed in this format analysis.

Non-Entercom all-news operations in this report are iHeartMedia Boston’s news – talk hybrid WBZ-AM (also listed in Providence); Hubbard Broadcasting Washington, DC’s WTOP-FM; and Sinclair Broadcast Group Seattle’s KOMO.

Ratings stats in this exclusive analysis are limited to stations paying Nielsen Audio for its data.

Up next: May 2020 results for sports talk; urban AC; and then, the comprehensive news/talk overview; email managing editor Mike Kinosian at Kinosian@TALKERS.com 

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Category: Analysis

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