April 2020 PPM Analysis: Sports Talk

| May 21, 2020

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — This past Tuesday (5/19), TALKERS posted 2020’s “100 Most Important Sports Talk Radio Hosts in America” and, as executive editor Kevin Casey points out, “The publication of this year’s list was delayed by the coronavirus pandemic. Although we were prepared to publish the list in March, we delayed publication in order to focus on the pandemic’s effect on the radio industry.”

Owing to COVID-19, the NBA and NHL seasons were put on hold roughly two months ago.

After starting exhibition contests on schedule, MLB pulled the plug in mid-March and the official season has yet to get underway.

Only time will tell when – or if – we will see any MLB, NBA, NHL, and/or NFL games this calendar year.

Sports talk stations with pro (or college) play-by-play commitments have been scrambling to air longform replacement content.

Never has the creativity for sports talk hosts been so challenged for such a prolonged period; they continue earning well-deserved high-mark industry acknowledgement.

Associated in further recognition of important sports talk hosts, we present the second in our four-part series of April 2020 PPM overviews – an examination of the sports talk format.

The following scoreboards are comprised of sports talk facilities that rank in the top 20 (6+) in any of the 48 PPM-markets during the April 2020 ratings period, which covered March 26 – April 22.

Ratings information in this exclusive analysis is limited to sports talk properties that subscribe to Nielsen Audio’s audience estimates.

Up next: April 2020 results for classic hits-oldies and then, the comprehensive news/talk overview; email managing editor Mike Kinosian at Kinosian@TALKERS.com 

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Category: Analysis

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