Tuesday, May 19, 2020

| May 19, 2020

Report: WIND-AM, Chicago’s Amy Jacobson Barred from Governor’s Pressers. A report by Chicago media writer Robert Feder reveals Illinois Governor J.B. Pritzker has ordered reporter Amy Jacobson barred from his daily COVID-19 press briefings after she was one of the prominent speakers at Saturday’s Freedom Movement USA-sponsored protest of his stay-at-home order. Jacobson is news anchor and morning co-host on Salem Media Group’s WIND-AM. The governor’s press secretary emailed Jacobson saying her participation in a political rally “attended by people holding hateful Nazi imagery” means she’s forfeited her status as an impartial journalist. Salem regional VP and general manager Jeff Reisman told Feder he’s disappointed the governor is trying to limit the scope of questions at the briefings and hopes Pritzker will change his mind.

Entercom’s RADIO.COM Experiencing ‘Double-Digit Growth’; Launches App Updates. According to Entercom, its digital platform RADIO.COM is experiencing “continued double-digit audience growth.” The company says, “Demand for RADIO.COM’s premium audio content continued to grow and in March, time spent listening increased by 22% month-over-month. It also delivered double-digit growth in total listening hours (TLH) for nine straight months continuing in April. And Entercom’s portfolio of all-news and news/talk stations are up 61% year-over-year in TLH. Updates to the app include new personalized recommendation features to the platform. “The update elevates the audio consumption experience by offering users a personalized homepage tailored with additional stations and podcasts based on listening habits. The enhanced experience will allow advertisers the opportunity to target listeners more precisely than ever before and serve more contextually relevant messages. The platform has also added a new discovery experience where users can easily browse hundreds of radio stations and over 15,000 podcasts grouped by themes, category and location, as well as ‘City’ pages for the top 25 U.S. markets that aggregate local news and sports content, local stations and relevant podcasts to the respective city.”

WWO: Five Strategies Using Apple Metrics. If you are a podcast producer using Apple metrics, Westwood One Podcast Network executive editor John Wordock has some tips for you in this week’s Westwood One blog. He says the best way to fight the misperception that podcast consumption is declining is with Apple’s metrics that give you a look at past episodes, duration, devices, total time listened, time per device, and average consumption (a.k.a. completion rates). He boils it down to five strategies: Strategy #1: Focus on storytelling and preparation. If publishing an interview podcast, podcasters should do their homework, know their questions beforehand, and anticipate the answers. If producing a scripted show, podcasters should do table reads with their producer, pick apart their episode, and look for ways to improve their story. Strategy #2: Get creative with pre-roll ads. Because listening decisions are made so quickly, podcasters should avoid starting an episode with ad copy if possible. Strategy #3: Experiment. Podcasters can use Apple metrics as instant insight into how content performs, how listeners react, and how ads are received. Strategy #4: Hold the audience. Podcasters should strive to hold 80% of their audience to the mid-roll position and use it as a draw for advertisers. Strategy #5: Deal with dips. Through the Apple dashboard, podcasters will spot potholes in the listening pattern. How can podcasters stop listeners from fast-forwarding through the ads and leaving large divots on the data screen? The best podcast reads are often seamless and connect with the topics being discussed. See more here.

TALKERS News Notes. As commercial radio celebrates its 100th anniversary this year, CBS News Radio and the National Press Club are producing “Celebrating a Century of Sound,” a 10-part series that marks the role audio has played in the lives of Americans for the past 100 years. The feature is a part of CBS’ “World News Roundup,” anchored by CBS News correspondent Sam Litzinger and consists of 10 one-minute chapters, plus a mini-documentary, chronicling the history of radio from crystal sets to digital platforms, and from soap operas and symphonies to rock-n-roll, all-news, talk, and sports radio…..iHeartMedia produced a series of speech highlights from “Commencement: Speeches for the Class of 2020” – the special podcast event it created for America’s graduation month that features commencement addresses from some of the most inspiring and accomplished thought leaders impacting culture today. The “Commencement: Speeches for the Class of 2020” podcast was released last Friday (5/15) and, following its digital release, iHeartMedia’s more than 850 broadcast radio stations across the country aired featured clips from “Commencement: Speeches for the Class of 2020” every hour, culminating Sunday night with a series of 30-minute on air commencement specials on all music stations and 60-minute specials on all talk stations…..Lemonada Media debuts its sixth weekly podcast series titled, “In Recovery with Dr. Nzinga Harrison, M.D.” Dr. Harrison co-founded and serves as chief medical officer of Eleanor Health, a revolutionary, evidence-based, outpatient approach to treatment. Lemonada says, “From substances to sex to work, each week Dr. Harrison addresses why addiction should be treated like other chronic medical illnesses and the many complex aspects surrounding treatment and recovery.”…..A new study released by AdLarge Media reveals that NASCAR broadcasts stand to attract a significant number of new fans this year. AdLarge says that fans hungry for live play-by-play “are getting their fix from NASCAR races, which are broadcast live on 435 U.S. radio stations from the Motor Racing Network: The Voice of NASCAR and the Performance Racing Network.” AdLarge partnered with radio research firm NuVoodoo Media Services for the study that concluded: 84% of those who intend to tune in to the live broadcasts this season are existing NASCAR fans; 16% are new to NASCAR this year; and 28% of those new to NASCAR this year share positive impressions of sponsors and advertisers associated with a NASCAR event.

Re-Opening Controversy, Statistics & Projections, Michael Flynn Case/Russia Inquiry, IG Firing, Pressure on China, Trump vs WHO, and MLB’s Opening Proposal Among Top News/Talk Stories Yesterday (5/18). The concerns about re-opening states’ economies; the number of confirmed COVID-19 cases in the U.S., the death toll, and projections for future cases; the DOJ’s decision to drop charges against former Trump national security adviser Michael Flynn and allegations Barack Obama was responsible for the Russia inquiry; the firing of inspector general Steve Linick at the request of Mike Pompeo; some 100 nations pressure China for more transparency on the origins of the coronavirus; President Trump threatens to exit WHO permanently; and Major League Baseball’s proposal to begin the 2020 season in July were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.

Randi Kirshbaum Exits Saga Portland; Station Disputes Her Use of the Word ‘Terminated.’ According to an account in the Portland Press Herald, programmer and air talent Randi Kirshbaum wrote on Facebook that she’s been terminated by Saga Portland for refusing to resume working from the company’s offices. Kirshbaum was programming triple A WCLZ, hot AC WMGX, and worked on air at WCLZ and country WPOR. Saga says she was not terminated but laid off for not following the terms she agreed to for working remotely. Kirshbaum says her doctor recommends she work remotely to prevent contracting pulmonary fibrosis as the result of coming in contact with COVID-19. She says she’s been able to do everything she needs to from home, but Saga Portland SVP of operations Chris Forgy tells the paper it’s “virtually impossible for her to be a supervisor and not come back.” He says her work-from-home deal required the company assess the situation every two weeks and it would be the company’s call when she was to return. Kirshbaum says she did not agree that her return would be up to Saga.

More Music Radio News and Career Moves. In Nashville, Cromwell Media names Chris “Crate” Atticus program director, brand manager, and midday host for rock WBUZ “102.9 The Buzz.” Atticus has been serving as APD and imaging director at iHeartMedia Indianapolis. Atticus was assistant program director and imaging director for WBUZ from 2010 through 2014. He comments, “I’m stoked to come home to Cromwell Media. It’s a dream come true to return to ‘The Buzz’ and take the reins of ‘Nashville’s Rock Station.’” Cromwell also promotes afternoon personality Hayley St. John to assistant program director…..iHeartMedia Atlanta announces that Spanish Hits WBZY “Z105.7” is now also broadcasting on WRDA-FM at 96.7, a signal licensed to Union City located southwest of Atlanta. The company says the signal expansion will “reach thousands of new listeners in the Atlanta community, allowing a larger audience to enjoy its Spanish contemporary hit radio programming.”

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