April 2020 PPM Ratings Takeaways – Round Four

| May 15, 2020

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April 2020 PPM Data – Information for the April 2020 ratings period has been released for Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford. Nielsen Audio’s April 2020 survey period covered March 26 – April 22. Managing editor Mike Kinosian (Kinosian@TALKERS.com) provides his “Takeaways” from the PPM-markets below.

Austin

Spoken-Word Formats – Advancing from fourth to third, Waterloo Media Group-owned KLBJ-AM “News Radio 590” is +2.8 in four consecutive gains and crosses the six-share level (3.6 – 4.5 – 4.6 – 4.8 – 6.4, 6+). In a bit of a statistical oddity, Entercom’s KJCE has logged either a .3 (6+) or a .4 (6+) in each of the past 15 ratings periods. Flat at #26, “Talk Radio 1370” records a .3 (6+) the third time in a row.

Off one-half share in March/April (1.6 – 1.3 – 1.1, 6+), Genuine Austin Radio sports talk KTXX “The Horn” repeats at #21. Similarly-formatted/iHeartMedia-owned KVET-AM “1300 AM The Zone” is up one-tenth in March/April (.5 – .5 – .6, flat at #25, 6+).

Following three successive spikes for a +2.9 and hitting double-digits for the first time in its PPM-history (7.4 – 8.9 – 9.5 – 10.3, 6+), University of Texas at Austin-owned public radio news/talk outlet KUT forfeits one-half share to 9.8 (6+) but is #1 the fourth month in a row. Recent (6+) fluctuations include: -2.0 (April 2019); -1.6 (June); +.9 (July); +1.2 (August); +2.0 (October); -1.9 (“Holiday” 2019); +1.5 (January 2020); +.6 (February); and +.8 (March).

Austin Music Formats – A combined +1.0 in March/April (1.2 – 1.3 – 2.2, 6+), Genuine Austin Radio-owned KOKE-FM “Austin’s Country Alternative” reenters the top twenty (#21 to #15). Sinclair Telecable-owned regional Mexican KLZT “107.1 La Z” continues an alternating up/down pattern that began last August and includes its current increase of seven-tenths (4.3 – 5.3 – 4.8 – 4.9 – 4.8 – 5.0 – 4.7 – 4.8 – 4.0 – 4.7, seventh to fifth, 6+). Up four-tenths in March (3.4 – 3.8, 6+) co-owned KROX “101-X Alternative Austin” is down six-tenths to 3.2 (6+) and exits the top ten (#10 to #11). A March increase of one-tenth to 6.4 (6+) by Entercom-owned adult contemporary KKMJ followed its January/February -5.5 (11.8 – 6.7 – 6.3, 6+). In April, however, “Majic 95.5 Better Music for a Better Workday” falters by -1.2 to 5.2 (third to fourth, 6+). KKMJ was a combined +6.7 in December/“Holiday” 2019 (5.1 – 6.3 – 11.8, 6+) and had a “Holiday” 2019-only stay at #1. In that sweep, KKMJ became the first Austin station to record double-digits (11.8, 6+) since it did so in “Holiday” 2017 (12.4). Sinclair Telecable’s similarly-formatted KGSR “Star 93.3” follows “Holiday” 2019’s increase of seven-tenths (2.0 – 2.7, 6+) with four downturns in a row for a -1.2 (2.7 – 2.6 – 2.1 – 1.7 – 1.5, #17 to #18, 6+). In addition to being -2.6 in six straight decreases and falling below a four-share (5.7 – 4.6 – 4.4 – 4.3 – 4.1 – 4.0 – 3.1, 6+), iHeartMedia CHR KHFI “96.7 Kiss-FM” departs the top ten (#7 to #13). Co-owned rhythmic CHR KPEZ “102.3 The Beat” has lost eight-tenths in three straight slips (4.6 – 4.5 – 4.3 – 3.8, sixth to seventh, 6+).

Raleigh

Spoken-Word Formats – Despite being down eight-tenths in March/April (7.6 – 6.9 – 6.8, 6+), iHeartMedia news/talk WTKK “106.1 Stay Connected” progresses from fourth to third. WTKK was a combined +2.3 in January/February (5.3 – 7.1 – 7.6, 6+). After dropping two-tenths in March, Curtis Media Group’s WPTF answers with a +.9 to 2.7 (#16 to #15, 6+). “News Radio 680” was unlisted in January and reappeared in February with a 2.0 (6+).

As a result of three consecutive slips, Capitol Broadcasting sports talk WCMC “99.9 The Fan” is –2.6 and falls under a two-share (3.7 – 3.0 – 2.2 – 1.1, #15 to #17, 6+).

Following three straight spikes that generated a +1.1 (6.0 – 6.6 – 6.8 – 7.1, 6+), University of North Carolina at Chapel Hill news/talk WUNC “91.5 North Carolina Public Radio” falters by -1.0 to 6.1 (second to fourth, 6+).

Raleigh Music Formats – Doubling (+2.1) its 6+ AQH share in five straight sweeps without a loss (2.1 – 2.1 – 2.2 – 2.9 – 3.0 – 4.2, 6+), Educational Information Corporation’s WCPE “The Classical Station” climbs from #14 to #11. Displaying increases of eight-tenths each are Radio One gospel WNNL “103.9 The Light” (eighth to fourth) and Curtis Media Group adult hits WBBB “96.1 BBB Your Life/Your Music” (5.7, ninth to seventh, 6+). “The Light” continues an alternating up/down pattern of 6.2 – 7.0 – 5.4 – 5.7 – 5.3 – 6.1 (6+). Entering the April sweep, WBBB was off one-half share in three losses in a row (5.4 – 5.2 – 5.1 – 4.9, 6+). In the country skirmish, Curtis Media Group-owned WQDR-FM. “Today’s Best Country 94.7 QDR” improves by one-half share (unchanged at #2) and iHeartMedia’s WNCB “B-93.9 #1 For New Country” notches an increase of six-tenths (#12 to #11). WQDR-FM follows February’s loss of six-tenths (5.8 – 5.2, 6+) with a combined +2.4 in March/April (5.2 – 7.1 – 7.6, 6+). Unlisted in January, WQDR-FM was previously a collective -1.9 through five successive decreases (6.8 – 6.5 – 6.3 – 5.8 – 5.2 – 4.9, 6+). Meanwhile, WNCB logs its fifth sweep in a row without a loss for a net gain of +1.3 (2.9 – 3.1 – 3.1 – 3.1 – 3.6 – 4.2, 6+). By posting a +.6 to 4.4 (steady at #10, 6+), iHeartMedia CHR WDCG “G-105 Raleigh’s #1 Hit Music Station” pulls the plug on seven consecutive sweeps without an increase that accounted for a -1.6 (5.4 – 5.1 – 4.8 – 4.8 – 4.5 – 4.4 – 4.2 – 3.8, 6+). In six straight down or flat trends, Curtis Media Group’s similarly-formatted WPLW-FM “Pulse FM” is a collective -2.2 (5.2 – 5.1 – 4.4 – 4.4 – 4.3 – 3.4 – 3.0, flat at #13, 6+). Not only is Radio One urban AC WFXC +2.5 through four consecutive gains (7.2 – 8.7 – 8.9 – 9.2 – 9.7, 6+), “Foxy – Today’s R&B and Classic Soul” is #1 the fourth time in a row. After four straight sweeps on top, WFXC shifted to the runner-up slot in “Holiday” 2019. January 2019’s +1.1 took WFXC to 11.0, its highest 6+-stat in the PPM-era. A combined -2.7 in March/April (7.5 – 6.6 – 4.8, 6+), Capitol Broadcasting adult contemporary WRAL “Mix 101.5 – The Variety That Makes You Feel Good” stumbles from fifth to ninth. “Mix” was +2.2 (“Holiday” 2019) and -1.7 (January). As a result of five consecutive down or flat trends, iHeartMedia Greensboro’s similarly-programmed WMAG is -2.0 (2.2 – 1.9 – .5 – .5 – .5 – .2, #22 to #23, 6+). After being +1.1 in three straight bumps (2.6 – 3.5 – 3.6 3.7, 6+), Curtis Media Group classic hits-oldies WKIX “Carolina’s Greatest Hits KIX 102.9” falters by eight-tenths (2.9, #11 to #14, 6+). Prior to gaining four-tenths in March, Radio One urban contemporary WQOK was an overall -2.5 in four straight downturns (7.5 – 6.8 – 6.3 – 5.1 – 5.0, 6+). In April, “K-97.5” sputters by one-half share to 4.9 (seventh to eighth, 6+). Down one-half share as well is iHeartMedia alternative WDCG-HD2 (.9 – .4, #19 to #21, 6+).

Indianapolis

Spoken-Word Formats – Not quite doubling (+4.9) its 6+ AQH share through four straight upticks, Emmis news/talk WIBC “Indy’s Mobile News 93.1” achieves double-digits (6+) and progresses from second to first (5.4 – 7.6 – 8.0 – 8.8 – 10.3, 6+). Its recent (6+) shifts include: -1.2 (April 2019); +.9 (June); -1.3 (“Holiday” 2019); +2.2 (January 2020); +.8 (March); and +1.5 (April 2020).

Its sports talk cluster-mate WFNI “The Fan – Indy’s Sports Center,” however, is -1.2 via three straight slips (3.0 – 2.8 – 2.7 – 1.8, #14 to #15, 6+). Regaining the two-tenths it lost in March (1.2 – 1.0 – 1.2, 6+), iHeartMedia-owned WNDE “Indy’s Sports Station” repeats at #17.

Three straight improvements by WFYI led to an overall +1.6 (3.7 – 4.6 – 4.8 – 5.3 , 6+), but the Metropolitan Indianapolis Public Broadcasting news/talk station spirals by -1.3 to 4.0 (seventh to ninth, 6+).

Indianapolis Music Formats – The wild ride plays on for Cumulus Media classic hits-oldies WJJK “Classic Hits 104.5,” which boasts an April +2.2 (6.9 – 9.1, fifth to third, 6+). Having occupied the top spot 11 sweeps in a row, WJJK dropped to second in December. Its 11.1 (July and September) represents the highest 6+-share in the station’s PPM-history. Among WJJK’s recent (6+) fluctuations are: +1.7 (April 2019); +1.4 (July); -1.1 (August); +1.1 (September); -2.2 (December); -1.4 (“Holiday” 2019); +1.1 (January 2020); -1.0 (March); and +2.2 (April 2020). Bettering March’s +1.4 with an April +1.5, iHeartMedia-owned WFBQ “Q-95 Rocks” reaches the ten-share level (7.2 – 8.6 – 10.1, third to second, 6+). A combined -1.1 in February/March (6.9 – 6.6 – 5.8, 6+), Cumulus Media-owned WFMS “95.5 The Country Station” erases that deficit with a +1.3 to 7.1 (6+) and continues in sixth-place. Off two-tenths in March (7.5 – 7.3, 6+), WFMS’ format rival – Emmis-owned WLHK “Country 97.1 Hank-FM” – dials up a +1.0 to (8.3, 6+) and remains at #4. Radio One urban AC WTLC-FM purges February/March’s half share decrease (5.8 – 5.4 – 5.3, 6+) with a +.7 to 6.0 (steady at #7, 6+). On top the past five reports, Emmis adult contemporary WYXB “B-105.7” segues to fourth (9.5 – 8.3, -1.2, 6+). WYXB was an overall +10.8 through three increases in succession (7.4 – 8.8 – 10.2 – 18.2, 6+), but was then -9.3 in January/February (18.2 – 9.1 – 8.9, 6+). Its 18.2 (“Holiday” 2019) represents the strongest 6+-performance by any Indianapolis station in the PPM-era. Regressing by eight-tenths and seven-tenths, respectively, are Cumulus Media hot AC WNTR “107.9 The Mix” (#10 to #14) and Sarkes Tarzian triple A “WTTS “92.3 Experience The Music” (#10 to #11). In an alternating down/up sequence that began last August, “The Mix” is 3.7 – 2.9 – 3.3 – 2.9 – 3.4 – 2.9 – 3.1 – 2.7 – 2.8 – 2.0 (6+). As a result of three drops in a row, WTTS is -1.6 (4.7 – 4.0 – 3.8 – 3.1, 6+). Despite being down two-tenths to 4.3 (6+), Entercom CHR WZPL “99.5 ZPL” advances from ninth to eighth. The loss, however, suspends three straight gains that yielded a +1.3 (3.2 – 3.8 – 4.2 – 4.5, 6+). Educational Media Foundation contemporary Christian WKLU “Positive & Encouraging K-Love” posted a 3.4 (6+) in June but is unlisted the eleventh time in a row.

Milwaukee

Spoken-Word Formats – The news/talk station on top in this Wisconsin market in April 2020 is iHeartMedia’s WISN. “News/Talk 1130” is an astonishing +5.3 via four straight spikes including April’s mammoth +3.5 and crosses the nine-share level (4.0 – 4.2 – 5.2 – 5.8 – 9.3, fourth to first, 6+). Replicating March’s +.6 (5.1 – 5.7 – 6.3, 6+), Good Karma Brands’ WTMJ jumps from sixth to third. “Wisconsin’s Radio Station” was off eight-tenths in January/February (5.9 – 5.3 – 5.1, 6+). In six straight sweeps without a loss, Alpha Media’s Kenosha-licensed WLIP doubles (+.3) its 6+ AQH share (.3 – .3 – .3 – .3 – .4 – .5 – .6, #20 to 18, 6+).

It’s a mixed-bag for the market’s four sports talkers. On the plus side, iHeartMedia’s WRNW “97.3 The Game – Milwaukee’s Sports Talk That Rocks” is up one-tenth (.6 – .7, #17 to #16, 6+) and Good Karma Brands’ WKTI “94.5 ESPN” is flat at .6 (#17 to #18, 6+). Dropping one-tenth are Entercom’s WSSP “Sports Radio 105.7 The Fan” (.6 – .5, #17 to #20, 6+) and iHeartMedia’s WOKY “The Big 920” (.4 – .3, flat at #22, 6). The latter has lost four-tenths in seven straight sweeps without an increase (.7 – .6 – .5 – .4 – .4 – .4 – .4 – .3, 6+).

As a result of four straight gains, University of Wisconsin news/talk WUWM is a collective +1.0 (4.0 – 4.2 – 4.4 – 4.5 – 5.0, eighth to fifth, 6+). Repeating March’s 1.4 (6+), Wisconsin Public Radio news/talk WHAD climbs from #13 to #12.  

Milwaukee Music Formats – In the Magnum Radio cluster, WVTY “92.1 VTY Country” more than triples (+1.8) its 6+ AQH share in March/April (.8 – 1.6 – 2.6, #12 to #11, 6+); however, WMBZ “92.9 Buzz Country” surrenders all but one-tenth of March’s +.8 (2.1 – 1.4, -.7, #11 to #12, 6+). The December 2019 through February 2020 topline for WVTY was .9 – .7 – .9 – .8 (6+). Prior to March, “Buzz Country” hadn’t had an increase the previous four sweeps for a net loss of four-tenths (1.7 – 1.4 – 1.3 – 1.3 – 1.3, 6+). An overall -3.0 in three straight setbacks (7.9 – 7.0 – 6.5 – 4.9, 6+), Entercom hot AC WMYX “99.1 The Mix” falls from second to eighth. WMYX had a January-only stay at the top. After posting an increase of seven-tenths in back-to-back sweeps (6.2 – 6.9 – 7.6, 6+), it faltered by -1.5 in “Holiday” 2019 before notching a +1.8 in January (6.1 – 7.9, 6+). Co-owned CHR WXSS “103.7 Kiss FM” is in an alternating up/down pattern which includes April’s -1.1: 4.0 – 4.4 – 3.8 – 4.1 – 3.9 – 4.2 – 3.1 (ninth to tenth, 6+). In March, iHeartMedia classic hits-oldies WRIT “95.7 Big FM Milwaukee’s Greatest Hits” and Milwaukee Radio Alliance adult contemporary WLDB “B-93.3” each plummeted by -1.2. Now in April, both falter by eight-tenths. After spending the past six reports at #1, WRIT segues to #2 (7.7 – 6.9, 6+). Previously, “Big FM” spent four straight months on top before slipping to the runner-up slot in October. “Holiday” 2019’s 11.8 is the strongest 6+-stat for any Milwaukee station since WRIT’s 11.6 in “Holiday” 2017. Its recent (6+) moves include: -1.5 (May 2019); -1.3 (October); +4.0 (“Holiday” 2019); -3.9 (January 2020); +1.0 (February); and -1.2 (March). Meanwhile, in four straight downturns, “B-93.3” has lost roughly 56% (-6.4) of its 6+ AQH share (11.4 – 7.3 – 7.0 – 5.8 – 5.0, fourth to fifth, 6+). “B-93.3” was a cumulative +6.2 as a result of three bumps in a row (5.2 – 5.7 – 6.8 – 11.4, 6+). With their “Holiday” 2019 (6+) AQH share and market rank information in parentheses, the following Saga Communications stations are unlisted the fourth month in a row: WKLH “96.5 Milwaukee’s Hometown Rock” (5.6, fifth, 6+); WHQG “102.9 The Hog Everything That Rocks” (4.7, eighth, 6+); urban AC WJMR “Jammin’ 98.3” (3.2, #13, 6+); and rhythmic CHR WNRG “Energy 106.9” (1.5, #15, 6+).

Nashville

Spoken-Word Formats – Repeating in sixth-place, Cumulus Media’s WWTN “Super Talk 99.7” is up seven-tenths in March/April (4.7 – 5.3 – 5.4, 6+). WWTN was -.7 (December/“Holiday” 2019) and then +.7 (January 2020). Up one-half share in March/April (2.2 – 2.3 – 2.7, 6+), iHeartMedia’s WLAC “Talk Radio 1510” progresses from #16 to #13.

Cumulus Media-owned sports talk WGFX “104.5 The Zone” is an overall -2.8 in three drops in succession (4.7 – 3.2 – 2.0 – 1.9, 6+). In that same timeframe, Cromwell Group-owned/similarly-formatted WPRT “102.5 The Game” has lost more than half (-.6) its 6+ AQH share (1.0 – .6 – .4 – .4, flat at #22, 6+).

Following January’s +1.1 (4.6 – 5.7, 6+), Nashville Public Radio’s WPLN-FM “NPR News and Classical Music” forfeits -1.7 in three straight slips (5.7 – 5.5 – 5.0 – 4.0, eighth to tenth, 6+).

Nashville Music Formats – Not only is Midwest Communications-owned adult hits WCJK an overall +3.0 in four straight spikes allowing it to cross the nine-share level (6.2 – 6.5 – 7.5 – 8.3 – 9.2, 6+), “96.3 Jack FM – Playing What We Want” advances from second to first. The last time Nashville’s version of “Jack-FM” occupied the top spot was November 2019. Knocked out of the penthouse after five consecutive sweeps there is WCJK’s adult contemporary sibling WJXA “Mix 92.9 – Your Life, Your Music” (9.7 – 8.1, -1.6, first to second, 6+). A combined +8.3 in December/“Holiday” 2019 (7.5 – 9.7 – 15.8, 6+), WJXA has been: +1.0 (May 2019); -1.6 (October); +2.2 (December); +6.1 (“Holiday” 2019); -5.5 (January 2020); +1.3 (February); -1.9 (March); and -1.6 (April). Winning ways continue for iHeartMedia’s WNRQ “105.9 The Rock,” which more than doubles (+3.4) its 6+-stat via four successive upticks including April’s hefty +2.1 (3.3 – 3.8 – 4.0 – 4.6 – 6.7, tenth to fifth, 6+). Advancing from fourth to third, co-owned urban contemporary WUBT 101.1 “The Beat” posts its fifth straight spike for a collective +2.2 (5.1 – 5.5 – 5.6 – 5.9 – 6.4 – 7.3, 6+). As a result of three straight boosts, Cumulus Media country outlet WKDF “Nash FM 103.3” is +1.7 (3.3 – 3.5 – 4.2 – 5.0, 6+) and reenters the top ten (#11 to #7).  Middle Tennessee State University’s WMOT “Roots Radio 89.5,” which lost three-tenths in three straight down or flat moves (.7 – .6 – .6 – .4, 6+), triples March’s .4 and enters the top twenty (1.2, +.8, #18, 6+). Three straight down or flat moves by Educational Media Foundation’s WLVU resulted in a -1.0 (2.4 – 1.9 – 1.9 – 1.4, 6+), but “Positive & Encouraging K-Love” is +.9 in March/April (1.4 – 1.8 – 2.3, #18 to #16, 6+). Drifting from fourth to tenth, iHeartMedia CHR WRVW “107.5 The River” is -3.1 in March/April (7.1 – 6.4 – 4.0, 6+), following January/February’s +1.5 (5.6 – 6.5 – 7.1, 6+). Just prior to the December 2019 report, WRVW netted nine-tenths via five straight sweeps without a loss (5.3 – 5.3 – 5.5 – 5.7 – 6.2 – 6.2, 6+), but was then -.6 in December/“Holiday” 2019 (6.2 – 6.1 – 5.6, 6+). Without an increase the past eight reports for a -1.2 (1.3 – 1.1 – .9 – .7 – .5 – .2 – .1 – .1 – .1, 6+), TBLC Media’s Spanish contemporary WNVL “Activa” disappears from print.

Providence

Spoken-Word Formats – In four straight positive or neutral trends – highlighted by April’s +2.3 – WPRO-AM “News Talk 630” has more than doubled (+3.6) its 6+ AQH share. The Cumulus Media-owned outlet  crosses the six-share level (2.5 – 3.7 – 3.7 – 3.8 – 6.1, 6+) and advances from seventh to fifth. Gaining nine-tenths in five straight sweeps without a loss (.4 – .6 – .8 – 1.1 – 1.1 – 1.3, 6+), iHeartMedia news/talk WHJJ “News Radio 920” progresses from #16 to #14. Cumulus Media’s WPRV “AM 790 Talk & Business” is up two-tenths (.4 – .6, #20 to #19, 6+).

Dropping from ninth to tenth, Entercom sports talk WVEI is a cumulative -1.7 in three straight slumps (4.1 – 3.4 – 3.1 – 2.4, 6+).

Following three improvements in a row for a +1.0 (1.2 – 1.5 – 1.6 – 2.2, 6+), iHeartMedia Boston news-talk hybrid WBZ-AM “News Radio 1030” surrenders 70% of the windfall (1.5, -.7, #12 to #13, 6+).

After three straight up or flat moves yielded nine-tenths (2.3 – 2.8 – 2.8 – 3.2, 6+), WGBH Educational Foundation Boston news/talk WGBH drops two-tenths to 3.0 (eighth to ninth, 6+). More than doubling (+1.2) its 6+ AQH share in March/April (.9 – 1.4 – 2.1, 6+), Rhode Island Public Radio news/talk WNPN progresses from #13 to #11.

Down three-tenths in February/March (.7 – .6 – .4, 6+), The Wheeler School-owned news/talk WELH “89.3 The Public’s Radio” regains two-tenths to .6 (#20 to #19, 6+).

Providence Music Formats – On the heels of regressing six-tenths in March, Hall Broadcasting’s WCTK roars back with a +1.9 (7.9 – 9.8, third to second, 6+). “Cat Country 98.1” was +2.1 in January/February (6.4 – 7.8 – 8.5, 6+), directly after “Holiday” 2019’s -1.9 (8.3 – 6.4, 6+). Up two-tenths in March (2.1 – 2.3, 6+), Townsquare Media CHR WFHN “Fun 107 The Southcoast’s #1 Hit Music Station” adds a +1.0 to 3.3 (6+) and enters the top ten (#11 to #8). After being an overall +2.6 through three successive increases (8.0 – 9.4 – 10.2 – 10.6, 6+), iHeartMedia-owned WHJY drops four-tenths to 10.2 (6+). Nonetheless, “94 HJY Providence’s Home of Rock & Roll” is #1 the fourth time in a row. On top four consecutive months, WHJY segued to the runner-up slot in “Holiday” 2019, when it was -1.3. The three latest shifts by Cumulus Media adult contemporary WWLI “Lite Rock 105” are: -8.3 (16.8 – 8.9 – 8.5, January/February, 6+); +1.3 (8.5 – 9.8, March, 6+); and now -1.9 in April (9.8 – 7.9, second to third, 6+). Sputtering by six-tenths and one-half share, respectively, are WWLI’s rhythmic CHR sibling WWKX “Hot 106” (#10 to #12) and iHeartMedia’s similarly-formatted WJMN “JAM’N 94.5” (#15 to #17). “Hot” is off eight-tenths in March/April (2.6 – 2.4 – 1.8, 6+), while WJMN is down the third time in a row for a -1.0 (1.7 – 1.4 – 1.2 – .7, 6+). Unlisted the 11th month in a row are Red Wolf Broadcasting Spanish tropical WKKB “Latina 100.3,” which posted a 1.2 in June (#16, 6+) and classic hits-oldies sibling WSKP “Good Times … Great Oldies” (.8, #19, June 2019, 6+).

Norfolk

Spoken-Word Formats – Slipping from #11 to #13, Max Broadcast Group sports talk WVSP “ESPN Radio 94.1” is down or flat the seventh straight time for a net loss of nine-tenths (2.2 – 2.2 – 2.2 – 2.1 – 1.9 – 1.9 – 1.7 – 1.3, 6+).

Norfolk Music Formats – Expunging February/March’s -1.0 (7.4 – 6.7 – 6.4, 6+) with an April +1.1 to 7.5 (6+), iHeartMedia’s WOWI “103 Jamz” continues in the runner-up slot. More than five full-shares ahead of WOWI is Entercom urban AC WVKL (13.6 – 12.6, -1.0, 6+), which is #1 the 17th consecutive ratings period. “Smooth R&B from Yesterday & Today” was –1.5 in February and +.7 in March. Just prior to February, WVKL was an overall +2.7 in three straight gains (11.7 – 12.7 – 14.1 – 14.4, 6+). Its August 9.1 (6+) marked the first time since January 2014 (9.8) that WVKL failed to log double-digits (6+). The 15.5 it posted in August 2018 holds the record for highest 6+-performance by any Norfolk station in the PPM-era. After losing more than 60% (-7.7) of its 6+ AQH share through three straight downturns (12.4 – 5.2 – 5.2 – 4.7, 6+), adult contemporary sibling WWDE “101.3 2WD” picks up one-tenth to 4.8 (6+) and continues at #3. Faltering by seven-tenths each are Max Broadcast Group country WGH-FM “97.3 The Eagle” (fourth to fifth) and iHeartMedia rhythmic hot AC WMOV “MOViN’ 107.7” (1.0, #11 to #14, 6+). “The Eagle” is without an increase the third time in a row for a -1.0 (4.2 – 4.2 – 3.9 – 3.2, 6+); WMOV was up six-tenths in February/March (1.1 – 1.3 – 1.7, 6+). Off one-half share each are Entercom rhythmic CHR and hot AC cluster-mates WNVZ “Z-104 Norfolk Rhythmic Music” (fifth to sixth) and WPTE “94.9 The Point” (flat at #7). In March/April, “Z-104” is down seven-tenths (3.9 – 3.7 – 3.2, 6+), while “The Point” has lost nine-tenths in the same stretch (3.9 – 3.5 – 3.0, 6+). In three consecutive increases, Max Broadcast Group CHR WVHT was +1.6 (2.0 – 2.4 – 2.7 – 3.6, 6+) and crossed the three-share level (3.6) for the first time since July (3.1). While down one-tenth in April to 3.5 (6+), “Hot 100 Today’s Hits Now” nonetheless advances from sixth to fourth. These three Saga Communications-owned properties are unlisted the third month in a row: WAFX “106.9 The Fox – Hampton Roads’ Classic Rock”; WNOR “FM 99 Rocks”; and adult standards WJOI “Joy FM – Great Songs/Great Memories.” WAFX was -1.5 in December/“Holiday” 2019 (7.3 – 6.7 – 5.8, #4, 6+); WNOR lost basically half (-4.5) its 6+ AQH share via four consecutive downturns (9.1 – 7.5 – 7.2 – 5.4 – 4.6, 6+), finishing fifth in “Holiday” 2019; and WJOI logged a .2 in “Holiday” 2019 (#17, 6+).

Jacksonville

Spoken-Word Formats – A whopping +5.3 through five consecutive upticks (8.1 – 8.3 – 9.8 – 10.4 – 11.8 – 13.4, 6+), Cox Media Group news/talk WOKV-FM “104.5 Jacksonville’s News, Weather, and Traffic” repeats at #1.

A combined +.6 in March/April (.8 – 1.2 – 1.4, 6+), iHeartMedia sports talk WFXJ “930 The Game – Jacksonville’s Sports Leader” advances from #17 to #15. After posting a .3 (6+) in February and March, Cox Media Group sports talk WOKV-AM “690 AM ESPN Jacksonville” is unlisted in April.

Public radio news/talk WJCT follows March’s half-share improvement (3.4 – 3.9, 6+) with a loss of seven-tenths and exits the top ten (3.2, #10 to #11, 6+).

Jacksonville Music Formats – Augmenting its March increase of three-tenths (2.5 – 2.8, 6+) with an April +1.0, iHeartMedia’s rock-formatted WWJK “107.3 Planet Radio” enters the top ten (3.8, #13 to #9, 6+). Co-owned urban contemporary WJBT “93.3 The Beat,” which was -1.3 in March (6.1 – 4.8, 6+), rebounds with a gain of six-tenths (5.4, eighth to sixth, 6+). By picking up one-tenth to 1.3 (#17 to #16, 6+), Cox Media Group-owned WXXJ “X-106.5 Jacksonville’s New Alternative” applies the brakes to nine consecutive down or flat sweeps that accounted for a collective -1.7 (2.9 – 2.7 – 2.6 – 2.5 – 2.4 – 2.2 – 2.1 – 1.6 – 1.6 – 1.2, 6+). The market’s (6+) country share softens by -2.0 as Renda Broadcasting’s WGNE “99.9 Gator Country” is -1.4 (sixth to eighth) and iHeartMedia-owned WQIK “Jacksonville’s Country 99.1 is -.6 (ninth to tenth). WGNE continues its alternating down/up pattern: 4.0 – 5.5 – 5.0 – 5.4 – 4.0 (6+). Without an increase the third time in a row, WQIK is -1.0 in that period (4.6 – 4.6 – 4.2 – 3.6, 6+). Flat in seventh-place, Cox Media Group CHR WAPE “95.1 Jacksonville’s #1 Hit Music Station” is a combined -1.0 in March/April (5.3 – 5.1 – 4.3, 6+).

West Palm Beach

Spoken-Word Formats – An overall +1.9 in four consecutive reports without a loss (2.8 – 3.2 – 3.2 – 3.5 – 4.7, 6+), iHeartMedia-owned WJNO “1290 The Palm Beaches’ News & Talk” progresses from fifth to fourth. Following February’s -1.2 (2.9 – 1.7, 6+), co-owned news/talk WZZR “Real Radio 94.3 – Real Talk For The Palm Beaches” is a combined +.5 in March/April (1.7 – 2.0 – 2.2, steady at #11, 6+). Without an increase the sixth time in a row for a one-third loss (-1.4) of its 6+ AQH share (2.1 – 1.4 – 1.1 – 1.1 – .8 – .8 – .7, 6+), Hubbard Broadcasting’s WFTL “News Talk 850” nonetheless climbs from #21 to #16. Tied with WFTL in a four-way scrum at #16 is iHeartMedia Miami news/talk WIOD “610 News Radio” (.6 – .7, +.1, #22 to #16, 6+).

The November 2019 through April 2020 topline for Hubbard Broadcasting’s WMEN “Fox Sports 640 AM South Florida” is: .4 – .4 – .3 – .4 – .3 – .2 – .2 (#25 to #22, 6+).

Despite being an overall +.9 in four straight reports without a loss (2.0 – 2.5 – 2.9 – 2.9 – 2.9, 6+), Dade County School Board public radio news/talk WLRN backslides from eighth to ninth. WLRN was +.8 (December) and -1.0 (Holiday” 2019).

West Palm Beach Music Formats – The four latest fluctuations by Hubbard Broadcasting urban AC WMBX “X-102.3” are +1.8 (January); -2.3 (February); -1.5 (March); and +.8 in April (5.0 – 6.8 – 4.5 – 3.0 – 3.8, steady at #7, 6+). Nearly doubling (+1.7) its 6+ AQH stat in three straight spikes (1.9 – 2.5 – 2.9 – 3.6, 6+), iHeartMedia Spanish contemporary WRLX “Mia 92.1” continues in eighth-place. Co-owned CHR WLDI “WiLD 95.5 The Palm Beaches’ #1 Hit Music Station” gains eight-tenths in three successive sweeps without a loss and reaches the four-share level (3.3 – 3.5 – 3.5 – 4.0, fifth to sixth, 6+). The three stations deadlocked at #1 in March all experience April erosion. Emerging in sole possession of first-place is Hubbard Broadcasting classic hits-oldies WEAT “Sunny 107.9” (7.7 – 7.2, -.5, 6+). “Sunny” was up three-tenths in February/March (7.4 – 7.6 – 7.7, 6+). It now has a half-share lead over iHeartMedia-owned adult contemporary WOLL (7.7 – 6.7, -1.0, first to second, 6+). Immediately prior, “Today’s Kool 105.5” was +3.1 as a result of three consecutive improvements (4.6 – 6.3 – 7.6 – 7.7, 6+), which directly followed five downturns in succession for an overall -2.8 (7.4 – 6.9 – 6.8 – 5.8 – 5.6 – 4.6, 6+). The third part of that March #1 triangle – Hubbard Broadcasting hot AC WRMF “Variety from the 90s and Now” – falters by -1.2 (7.7 – 6.5, 6+) and falls to third. Off -1.0 in March, WRMF had been on top three straight months. WRMF dropped one-tenth in February, following January’s +1.1. After spending 12 ratings periods at #1, WRMF slid to #2 in “Holiday” 2019 (-1.5). It substituted November’s -.6 with December’s +.6  (9.2 – 8.6 – 9.2, 6+). Plummeting by -1.0 each are iHeartMedia classic rock WKGR “Gater 98.7” (4.3, fourth to fifth, 6+) and Spanish contemporary cluster-mate WZTU “Tu 94.9” (#16 to #20). A collective +1.9 in three bumps in a row (3.1 – 3.7 – 3.9 – 5.0, November 2019 through January 2020, 6+), WKGR erased February’s loss of six-tenths with a March +.9 (4.4 – 5.3, 6+). WZTU continues an alternating down/up sequence: 1.5 – 1.3 – 1.4 – .9 – 1.8 – 1.3 – 1.4 – .4 (6+). Remaining at #10, Hubbard-owned WIRK “New Country 103.1” is down or flat the sixth straight sweep for an overall -2.8 (5.5 – 4.7 – 4.6 – 4.4 – 3.7 – 2.7 – 2.7, 6+).

Greensboro

Spoken-Word Formats – As a result of four straight bumps, iHeartMedia news/talk WPTI “94.5 Your News, Talk, & Sports Station” is a collective +2.6 (3.0 – 3.9 – 4.7 – 5.1 – 5.6, 6+) and pushes up from seventh to sixth.

Unlisted in January, Curtis Media Group sports talk WSJS “Triad Sports” is trending .7 – .8 – -.5 (February – March – April, flat at #15, 6+).

Off four-tenths to 3.0 (6+), Wake Forest University news/talk WFDD exits the top ten (#10 to #11). It had been an overall +1.3 as a result of three successive increases (2.1 – 3.0 – 3.3 – 3.4, 6+). The “Holiday” 2019 through April 2020 topline for University of North Carolina at Chapel Hill public radio news/talk WUNC is: 1.5 – 1.4 – 1.5 – 1.4 – 1.7 – 1.5 (flat at #14,  6+).

Greensboro Music Formats – Off three-tenths in March (3.0 – 2.7, 6+), iHeartMedia’s WVBZ “105.7 Man Up!” answers with an April uptick of eight-tenths to 3.5 (6+) and enters the top ten (#11 to #10). Adding six-tenths to its half-share gain in March (7.2 – 7.7 – 8.3, 6+), Dick Broadcasting’s WKRR “Rock 92” jumps from fourth to second. In addition to being a collective +1.2 in three straight spikes (9.9 – 10.5 – 10.8 – 11.1, 6+), Entercom urban AC WQMG “97.1 QMG The Best R&B and Old School” repeats at #1. This directly follows three consecutive losses that resulted in a -1.1 (11.0 – 10.9 – 10.1 – 9.9, 6+). In 2019, WQMG was #1 in January, February, April, May, July, and December. An overall -1.6 in three successive setbacks (5.7 – 5.5 – 4.8 – 4.1, 6+), Dick Broadcasting CHR WKZL “107.5 KZL The #1 Hit Music Station” falls from eighth to ninth. Meanwhile, iHeartMedia’s similarly-formatted WMKS “100.3 Kiss-FM All The Hits” has lost eight-tenths in March/April (2.8 – 2.6 – 2.0, unchanged at #12, 6+). Forfeiting one-half share each are Entercom adult hits WSMW “98.7 Simon Says We Play Everything” (second to fourth, 6+); iHeartMedia adult contemporary WMAG (flat at #5, 6+); and Entercom’s country WPAW “93.1 The Wolf” (sixth to seventh, 6+). In three straight drops, “Simon” is -2.8 (10.4 – 8.9 – 8.1 – 7.6, 6+). Its recent (6+) fluctuations include: -1.6 (April 2019); +1.1 (May); -1.0 (July); +1.4 (September); +1.0 (November); -1.2 (December); -2.2 (“Holiday” 2019); and +1.9 (January 2020); In November 2019, “Simon” hit the eleven-share level (11.9, 6+) for the first time since February 2018 (11.4). After improving by seven-tenths in February (7.4 – 8.1, 6+), WMAG is -1.0 in March/April (8.1 – 7.6 – 7.1, 6+). Following its “Holiday” 2019-only stay at #1, WMAG plummeted by roughly 54% (-8.8) of its 6+ AQH share (16.2 – 7.4, 6+). Immediately before that, four successive spikes netted WMAG a +9.9 (6.3 – 6.4 – 7.5 – 10.2 – 16.2, 6+). In an alternating up/down pattern that started in December, “The Wolf” is: 4.9 – 5.5 – 5.2 – 5.3 – 4.8 (6+).

Memphis

Spoken-Word Formats – An overall +2.6 via four consecutive spikes, iHeartMedia news/talk WREC “600 AM – Memphis’ News, Traffic, & Weather” hits the seven-share threshold (4.4 – 4.6 – 5.1 – 5.6 – 7.0, fifth to fourth, 6+).

Repeating at #13, Entercom’s WMFS “ESPN Sports Radio” is -1.6 in three straight slips (3.4 – 3.1 – 2.3 – 1.8, 6+). Locked on .3 (6+) in February and March, co-owned WMC-AM “ESPN 790” drops one-tenth to .2 (#20 to #21, 6+).

Memphis Music Formats – In addition to more than doubling (+2.2) its 6+ AQH stat by notching five straight up or flat moves (1.9 – 1.9 – 2.2 – 2.7 – 3.0 – 4.1, 6+), iHeartMedia’s WDIA “1070 The Heart & Soul of Memphis” cracks the top ten (#11 to #8). A combined +1.3 in March/April (6.8 – 7.3 – 8.1, 6+), WDIA’s urban contemporary sibling – WHRK “K-97” – continues in third-place. “K-97” was -1.0 in January/February (7.8 – 6.9 – 6.8, 6+). In six down or flat reports in a row, urban AC cluster-mate KJMS was -3.0 (10.5 – 10.5 – 9.7 – 9.4 – 9.2 – 8.8 – 8.5, 6+); however, “V-101” pulls the plug with a +.2 to 8.7 (6+) and continues at #2. In February, KJMS exited the top spot after 16 consecutive times there. The alternating up/down sequence by Shelby County Schools urban AC WQOX “The Voice of SCS” includes April’s half share increase: 1.3 – 1.0 – 1.5 – 1.1 – 1.4 – 1.2 – 1.7 (#15 to #14, 6+). While adult contemporary endured a very harsh April 2020 sweep, both of Memphis’ ACs notch modest increases: Entercom’s WRVR “104.5 The River” gains four-tenths (5.0 – 5.4, seventh to sixth, 6+), while Cumulus Media’s WKIM “98.9 The Bridge” is up one-tenth (1.2 – 1.3, #15 to #16, 6+). “The River” had been -4.0 as a result of three consecutive downturns (9.0 – 6.3 – 5.7 – 5.0, 6+). The Bridge” was up three-tenths in February and down one-half share in March. In addition to being #1 the third month in a row, Cumulus Media urban-rhythmic oldies WRBO is +2.8 in three straight jumps (8.3 – 9.1 – 11.0 – 11.1, 6+). In March, “103.5 The Best Mix of R&B” hit double-digits (11.0) for the first time since November 2018 (10.7). Entering the January sweep, WRBO was +1.4 in three straight increases (7.1 – 7.3 – 7.9 – 8.5, 6+). A cumulative -3.1 as a result of three successive setbacks (8.3 – 7.8 – 6.2 – 5.2, 6+), iHeartMedia-owned gospel WHAL falls from fourth to seventh. “Hallelujah 95.7 – Memphis’ Inspiration Station” was off six-tenths in December and +1.8 “Holiday” 2019/January 2020. Including its current -.8, Entercom hot AC WMC-FM “FM 100 Today’s Best Mix” continues an alternating up/down pattern: 3.9 – 4.8 – 4.5 – 4.9 – 3.8 – 4.3 – 3.5 (eighth to tenth, 6+). In the country battle, Cumulus Media’s WGKX “Today’s Best Country Kix 106” is down eight-tenths (#9 to #11), while Entercom’s WLFP “94.1 The Wolf” loses seven-tenths (2.2, flat at #12, 6+). The last four moves by “Kix 106” are +.9 (January); -.5 (February); +.6 (March); and -.8 in April (4.1 – 3.3, 6+). WGKX was -1.7 in December/“Holiday 2019.” Meanwhile, “The Wolf” gained one-half share in February and was -.6 in March (3.5 – 2.9, 6+).

Hartford

Spoken-Word Formats – Unchanged at #4, Entercom-owned WTIC-AM “News Talk 1080” is a collective  +1.9 through four consecutive increases (5.7 – 6.1 – 6.2 – 7.2 – 7.6, 6+). After doubling its 6+ AQH share in February/March (.6 – .8 – 1.2, 6+), Red Wolf Broadcasting news/talk WDRC-AM “AM 1360 The Talk of Connecticut” forfeits one-half share to .7 (#13 to #14, 6+). It is tied with iHeartMedia’s WPOP  (.2 – .7, +.5, #15 to #14, 6+).“News Radio 1410” logged a .1 (6+) 21 straight times and then posted a .2 (6+) in back-to-back reports.

In three straight slumps, WPOP’s sports talk cluster-mate, WUCS “97.9 ESPN Hartford,” loses eight-tenths (1.9 – 1.8 – 1.6 – 1.1, #12 to #13, 6+).

A combined +1.1 in January/February (3.5 – 4.1 – 4.6, 6+), Connecticut Public Broadcasting Network news/talk WNPR “Connecticut’s Public Media Source for News & Ideas” is -1.6 in March/April (4.6 – 4.3 – 3.0, #9 to #10, 6+). As a result of three straight sweeps without an increase, University of Massachusetts-owned WFCR “New England Public Radio” loses half (-.2) is 6+ AQH share (.4 – .3 – .2 – .2, #15 to #16, 6+).

Hartford Music Formats –  A combined -.5 in February/March (7.9 – 7.5 – 7.4, 6+), iHeartMedia’s WWYZ “Country 92.5” explodes with a +2.4 to 9.8 (6+) and storms from third to first. As a result, it ends at 46  Entercom adult contemporary WRCH’s consecutive string of #1 finishes. A combined -2.1 in March/April (11.0 – 9.9 – 8.9, 6+), “Lite 100.5” segues to the runner-up slot. WRCH was a combined +8.6 in December/“Holiday” 2019 (9.8 – 11.5 – 18.4, 6+) and -7.7 in January; 18.4 is the best 6+-showing of any Hartford station since WRCH’s 18.0 in “Holiday” 2018. Recent (6+) WRCH shifts include: -1.3 (April 2019); +1.0 (May); -1.0 (July); +1.2 (September); +1.7 (December); +6.9 (“Holiday” 2019); -7.7 (January 2020); -1.1 (March); and -1.0 (April 2020). Off three-tenths in February (6.8 – 6.5, 6+), Red Wolf Broadcasting classic rock WDRC-FM “102.9 The Whale” counters with a +2.4 in March/April (6.5 – 7.6 – 8.9, 6+) and is tied with WRCH at #2. Unchanged at #8, Entercom-owned hot AC WTIC-FM “96.5 TIC-FM” continues an alternating up/down pattern that includes April’s -1.5 (6.2 – 7.3 – 6.2 – 6.4 – 5.5 – 5.6 – 4.1, 6+). Three drops in succession by iHeartMedia CHR WKSS “Kiss 95.7 – All The Hits” result in a -2.6 (7.4 – 6.1 – 5.9 – 4.8, flat at #7, 6+). Reaching the market from New Haven, co-owned/similarly-formatted WKCI “KC-101” is off six-tenths in March/April (2.1 – 2.0 – 1.5, #12, 6+). Without an increase the tenth time in succession for a net loss of three-tenths (.5 – .4 – .3 – .3 – .3 – .3 – .3 – .3 – .3 – .3 – .2, 6+), Red Wolf Broadcasting classic hits-oldies WNTY “Kool Radio – Good Times/Great Oldies” drops from #14 to #16.

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Category: Ratings Takeaways

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