March 2020 PPM Ratings Takeaways – Round Four

| April 21, 2020

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March 2020 PPM Data – Information for the March 2020 ratings period has been released for Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford. Nielsen Audio’s March 2020 survey period covered February 27 – March 25. Managing editor Mike Kinosian (Kinosian@TALKERS.com) provides his “Takeaways” from the PPM-markets below.

Austin

Spoken-Word Formats – Directly following three straight decreases that led to a collective -1.4 (5.0 – 4.6 – 4.5 – 3.6, 6+), Sinclair Telecable-owned KLBJ-AM “News Radio 590” is +1.2 in three consecutive gains (3.6 – 4.5 – 4.6 – 4.8, seventh to fourth, 6+). After being up or flat five successive sweeps for a net gain of one-tenth (.3 – .3 – .3 – .4 – .4 – .4, 6+), Entercom’s KJCE “Talk Radio 1370” logs a .3 (6+) in back-to-back reports and remains at #26.

In addition to dropping three-tenths (1.6 – 1.3, 6+), Genuine Austin Radio sports talk KTXX “The Horn” exits the top twenty (#18 to #21, 6+). Anchored at #25, iHeartMedia-owned/similarly-formatted KVET-AM “1300 AM The Zone” notches a .5 (6+) the fourth time in the last five sweeps (.5 – .5 – .6 -.5 – .5, 6+).

Not only is KUT #1 the third month in a row, the University of Texas at Austin-owned public radio news/talk outlet has its third successive spike for a +2.9 and hits double-digits for the first time in its PPM-history (7.4 – 8.9 – 9.5 – 10.3, 6+). Its recent (6+) fluctuations include: -2.0 (April 2019); -1.6 (June); +.9 (July); +1.2 (August); +2.0 (October); -.5 (November); +.5 (December); -1.9 (“Holiday” 2019); +1.5 (January 2020); +.6 (February); and +.8 (March).

Austin Music Formats – Off three-tenths via three down or flat moves in a row (1.2 – 1.0 – 1.0 – .9, 6+), Township Media triple A KTSN logs a half-share gain to 1.4 (6+). In addition to having its best 6+-stat since May 2019 (1.4, as well), “Sun Radio” cracks the top twenty (#19). After forfeiting approximately 47% (-5.5) of its 6+ AQH share in January/February (11.8 – 6.7 – 6.3, 6+), Entercom-owned adult contemporary KKMJ “Majic 95.5 Better Music for a Better Workday” picks up one-tenth to 6.4 (6+) and continues in third-place. KKMJ was a combined +6.7 in December/“Holiday” 2019 (5.1 – 6.3 – 11.8, 6+) and had a “Holiday” 2019-only stay at #1. In “Holiday” 2019, “Majic” became the first Austin station to record double-digits (11.8, 6+) since it did so in “Holiday” 2017 (12.4). Sinclair Telecable’s similarly-formatted KGSR “Star 93.3” follows “Holiday” 2019’s increase of seven-tenths (2.0 – 2.7, 6+) with three downturns in a row for a -1.0 (2.7 – 2.6 – 2.1 – 1.7, #15 to #17, 6+). A combined +.2 in January/February (5.0 – 5.0 – 5.2, 6+), Crista Ministries contemporary Christian KFMK “Spirit 105.9” craters by -1.9 to 3.3 (6+) and fades from the top ten (#4 to #13). It is the first time KFMK is below a four-share (6+) since July 2019 (3.1). Surrendering in full the +1.1 in gained in January/February (3.5 – 4.0 – 4.6, 6+) with a March -1.1 to 3.5 (6+), Sinclair Telecable-owned KLBJ-FM “93.7 The Rock of Austin” exits the top ten (#7 to #11). Co-owned regional Mexican KLZT “107.1 La Z” continues an alternating up/down pattern that began last August and includes its current loss of eight-tenths (4.3 – 5.3 – 4.8 – 4.9 – 4.8 – 5.0 – 4.7 – 4.8 – 4.0, sixth to seventh, 6+). Following a January/February +1.0 (4.2 – 4.8 – 5.2, 6+), iHeartMedia’s KVET-FM “98.1 The Austin Texas Original” returns 60% of the increase (4.6, -.6, fourth to fifth, 6+). Its January +.6 halted three drops in a row that led to an overall -1.2 (5.5 – 5.3 – 5.2 – 4.2, 6+). Co-owned KASE “Austin’s #1 For New Country” is down three-tenths in February/March (3.7 – 3.6 – 3.4, 6+) and repeats at #12. Up one-tenth in January, KASE was -.9 (November); +.9 (December); and -1.5 (“Holiday” 2019). Elsewhere in the country format, Genuine Austin Radio-owned KOKE-FM “Austin’s Country Alternative” regains the one-tenth it lost in February (1.3 – 1.2- 1.3, #22 to #21, 6+).

Raleigh

Spoken-Word Formats – A combined +2.3 in January/February (5.3 – 7.1 – 7.6, 6+), iHeartMedia news/talk WTKK “106.1 Stay Connected” returns seven-tenths to 6.9 (second to fourth, 6+). Unlisted in January, Curtis Media Group news/talk WPTF “News Radio 680” reappeared with a 2.0 (6+) in February and drops two-tenths in March (1.8, flat at #16, 6+).

After logging a +1.0 in January, Capitol Broadcasting sports talk WCMC “99.9 The Fan” is –1.5 in February/March (3.7 – 3.0 – 2.2, 6+), dropping from #14 to #15.

In addition to being +1.1 in three straight spikes (6.0 – 6.6 – 6.8 – 7.1, 6+), University of North Carolina at Chapel Hill news/talk WUNC “91.5 North Carolina Public Radio” progresses from fourth to second.

Raleigh Music Formats – The market’s (6+) country share swells by +2.4, with the bulk of that increase coming from Curtis Media Group-owned WQDR-FM. “Today’s Best Country 94.7 QDR” answers February’s loss of six-tenths (5.8 – 5.2, 6+) with a whopping +1.9 to 7.1 (seventh to second, 6+). Unlisted in January, WQDR-FM was previously a collective -1.9 through five successive decreases (6.8 – 6.5 – 6.3 – 5.8 – 5.2 – 4.9, 6+). This (7.1) is its best 6+-stat since June (7.3). Meanwhile, iHeartMedia’s WNCB “B-93.9 #1 For New Country” records its fourth sweep in a row without a loss for a net gain of seven-tenths (2.9 – 3.1 – 3.1 – 3.1 – 3.6, #13 to #12, 6+) and has its highest 6+-figure (3.6) since October (4.1). The internet stream of WQDR-FM was unlisted in January; reappeared in February with a .5 (#21, 6+); and is unlisted in March. Having dropped one-half share in February to 5.4 (6+), iHeartMedia-owned WRDU answers with a March +.8 (6.2, steady at #6, 6+); “100.7 Raleigh’s Classic Rock” was a combined +.8 in “Holiday” 2019/January 2020 (5.1 – 5.6 – 5.9, 6+). Unlisted in January and February, Curtis Media Group regional Mexican WYMY “La Ley 101.1” returns with a 1.4 (#17, 6+). Setting the pace the third time in a row, Radio One urban AC WFXC “Foxy – Today’s R&B and Classic Soul” is +2.0 via three straight upticks (7.2 – 8.7 – 8.9 – 9.2, 6+). After four straight sweeps on top, WFXC shifted to the runner-up slot in “Holiday” 2019. “Foxy” spent 12 consecutive survey periods at #1; had an August-only stay at #2; and returned to #1 in September. January 2019’s +1.1 took WFXC to 11.0, its highest 6+-stat in the PPM-era. An overall -2.5 in four straight downturns (7.5 – 6.8 – 6.3 – 5.1 – 5.0, 6+), urban contemporary cluster-mate WQOK “K-97.5” ends the slide with a +.4 to 5.4 (ninth to seventh, 6+). Faltering by nine-tenths each are Capitol Broadcasting adult contemporary WRAL “Mix 101.5 – The Variety That Makes You Feel Good” (6.6, third to fifth, 6+) and Curtis Media Group CHR WPLW-FM “Pulse FM” (#10 to #13). “Mix” was up one-tenth in February; -1.7 (January); +2.2 (“Holiday” 2019); and a combined -.8 in November/December. In five straight sweeps without an increase, “Pulse” is a collective -1.8 (5.2 – 5.1 – 4.4 – 4.4 – 4.3 – 3.4, 6+). As a result of four consecutive down or flat trends, iHeartMedia Greensboro adult contemporary WMAG is -1.7 (2.2 – 1.9 – .5 – .5 – .5, #21 to #22, 6+).

Indianapolis

Spoken-Word Formats – Winning ways continue for Emmis news/talk WIBC “Indy’s Mobile News 93.1,” which is +3.4 via three straight positive spikes (5.4 – 7.6 – 8.0 – 8.8, steady at #2, 6+). Its recent (6+) shifts include: -1.2 (April 2019); +.9 (June); +.5 (August); -.5 (October); +.6 (November); -1.3 (“Holiday” 2019); +2.2 (January 2020); and +.8 (March).

Dropping from #12 to #14, sports talk cluster-mate WFNI “The Fan – Indy’s Sports Center” is down three-tenths in February/March (3.0 – 2.8 – 2.7, 6+). Following three straight sweeps without a loss which yielded three-tenths (.9 – 1.0 – 1.2 – 1.2, 6+), iHeartMedia-owned WNDE “Indy’s Sports Station” is off two-tenths to 1.0 (6+) but advances from #18 to #17.

An overall +1.6 through three straight improvements (3.7 – 4.6 – 4.8 – 5.3 , 6+), Metropolitan Indianapolis Public Broadcasting news/talk WFYI progresses from eighth to seventh with its best 6+-stat since August (5.3, as well).

Indianapolis Music Formats – A robust +1.4 elevates iHeartMedia-owned WFBQ from fifth to third as “Q-95 Rocks” continues an alternating down/up pattern that commenced in June (6.7 – 5.9 – 6.4 – 6.3 – 6.9 – 6.1 – 7.1 – 6.6 – 7.5 – 7.2 – 8.6, 6+). Having posted a 2.3 in three of the last five reports (2.3 – 2.7 – 2.3 – 2.1 – 2.3, 6+), iHeartMedia alternative WOLT “Alt 103.3” breaks out a gain of seven-tenths to 3.0 (#15 to #12, 6+). Following seven successive decreases that accounted for a roughly 48% decline (-3.0) of its 6+ AQH share (6.2 – 6.0 – 5.8 – 4.9 – 4.7 – 4.4 – 4.2 – 3.2, 6+), Entercom CHR WZPL “99.5 ZPL” is +1.3 in three straight bumps (3.2 – 3.8 – 4.2 – 4.5, steady at #9, 6+). Up six-tenths to 9.5 (6+), Emmis adult contemporary WYXB “B-105.7” is #1 the fifth time in a row. WYXB was an overall +10.8 through three increases in succession (7.4 – 8.8 – 10.2 – 18.2, 6+) but then -9.3 in January/February (18.2 – 9.1 – 8.9, 6+). Its 18.2 (“Holiday” 2019) represents the largest 6+-performance by any Indianapolis station in the PPM-era. Significant shifts continue for Cumulus Media classic hits-oldies WJJK “Classic Hits 104.5” (7.9 – 6.9, -1.0, third to fifth, 6+). Having occupied the top spot 11 sweeps in a row, WJJK dropped to second in December. Its 11.1 (July and September) represents the highest 6+-share in the station’s PPM-history. Among WJJK’s recent (6+) fluctuations are: +1.7 (April 2019); +1.4 (July); -1.1 (August); +1.1 (September); -.7 (October); -2.2 (December); -1.4 (“Holiday” 2019); +1.1 (January 2020); and -1.0 (March). Co-owned WFMS “95.5 The Country Station” is -1.1 in February/March and falls below a six-share (6.9 – 6.6 – 5.8, flat at #6, 6+). Educational Media Foundation contemporary Christian WKLU “Positive & Encouraging K-Love” posted a 3.4 (6+) in June but is unlisted the tenth time in a row.

Milwaukee

Spoken-Word Formats – Directly after a combined -1.1 in December/“Holiday” 2019 (5.1 – 4.8 – 4.0, 6+), iHeartMedia’s WISN “News/Talk 1130” is a collective +1.8 via three straight spikes (4.0 – 4.2 – 5.2 – 5.8, 6+) and advances from fifth to fourth. Up six-tenths as well in March is Good Karma Brands’ news/talk WTMJ (5.1 – 5.7, steady at #6, 6+). “Wisconsin’s Radio Station” was off eight-tenths in January/February (5.9 – 5.3 – 5.1, 6+).

Locked in a three-way tie at #17 are iHeartMedia’s WRNW “97.3 The Game – Milwaukee’s Sports Talk That Rocks,” which is -.4 in February/March (1.0 – .9 – .6, #14 to #17, 6+); Good Karma Brands’ WKTI “94.5 ESPN,” also -.4 in that timeframe (1.0 – .8 – .6, 6+); and Entercom’s WSSP “Sports Radio 105.7 The Fan,” off two-tenths in February/March (.9 – .8 – .6, -.2, 6+). Dropping from #21 to #22 is iHeartMedia’s WOKY “The Big 920,” which has lost three-tenths in six straight sweeps without an increase (.7 – .6 – .5 – .4 – .4 – .4 – .4, 6+).

Up one-half share through three straight bumps (4.0 – 4.2 – 4.4 – 4.5, 6+), University of Wisconsin news/talk WUWM repeats in eighth-place. Despite gaining one-tenth (1.3 – 1.4, 6+), Wisconsin Public Radio news/talk WHAD slips from #12 to #13.

Milwaukee Music Formats – Notching increases of eight-tenths each are Magnum Radio cluster-mates WMBZ “92.9 Buzz Country” (2.1, #13 to #11, 6+) and WVTY “92.1 VTY Country” (1.6, #16 to #12, 6+). “Buzz Country” hadn’t had an increase the past four sweeps for a net loss of four-tenths (1.7 – 1.4 – 1.3 – 1.3 – 1.3, 6+); WVTY’s December 2019 through February 2020 topline was .9 – .7 – .9 – .8 (6+). Albeit #1 the sixth time in a row, iHeartMedia classic hits-oldies WRIT “95.7 Big FM Milwaukee’s Greatest Hits” spirals by -1.2 (8.9 – 7.7, 6+). WRIT spent four straight months at #1 before slipping to the runner-up slot in October. “Holiday” 2019’s 11.8 is the strongest 6+-stat for any Milwaukee station since WRIT’s 11.6 in “Holiday” 2017. Its recent (6+) moves include: +.7 (April 2019); -1.5 (May); +.8 (June); -1.3 (October); -.5 (November); +4.0 (“Holiday” 2019); -3.9 (January 2020); +1.0 (February); and -1.2 (March). In addition to WRIT, Milwaukee Radio Alliance adult contemporary WLDB “B-93.3” plummets by -1.2 in March and has lost roughly half (-5.6) its 6+ AQH share in three setbacks in succession (11.4 – 7.3 – 7.0 – 5.8, second to fourth, 6+). “B-93.3” was a cumulative +6.2 as a result of three bumps in a row (5.2  – 5.7 – 6.8 – 11.4, 6+). Off one-half share each are Entercom hot AC WMYX “99.1 The Mix” (flat at #2, 6+) and iHeartMedia-owned WMIL “FM 106.1 Milwaukee’s Best Country” (6.0, fourth to third, 6+). WMYX had a January-only stay at the top but is a combined -1.4 in February/March (7.9 – 7.0 – 6.5, 6+). After posting an increase of seven-tenths in back-to-back sweeps (6.2 – 6.9 – 7.6, 6+), “Mix” faltered by -1.5 in “Holiday” 2019 before notching a +1.8 in January (6.1 – 7.9, 6+). Prior to December (7.6), the last time WMYX reached the seven-share level was in November 2015 (7.0, 6+). Immediately in advance of being +1.4 in January/February (5.1 – 6.2 – 6.5, 6+), WMIL was a collective -2.1 in three decreases in a row (7.2 – 7.0 – 6.5 – 5.1, 6+). With their “Holiday” 2019 (6+) AQH share and market rank information in parentheses, the following Saga Communications stations are unlisted the third month in a row: WKLH “96.5 Milwaukee’s Hometown Rock” (5.6, fifth, 6+); WHQG “102.9 The Hog Everything That Rocks” (4.7, eighth, 6+); urban AC WJMR “Jammin’ 98.3” (3.2, #13, 6+); and rhythmic CHR WNRG “Energy 106.9” (1.5, #15, 6+).

Nashville

Spoken-Word Formats – Down one-tenth in February (4.8 – 4.7, 6+), Cumulus Media’s WWTN bounces back with a gain of six-tenths to 5.3 (seventh to sixth, 6+). “Super Talk 99.7” was -.7 (December/“Holiday” 2019) and then +.7 (January 2020). Trending 2.0 – 2.3 – 2.2 – 2.3 (“Holiday” 2019 – January – February – March, 6+), iHeartMedia’s WLAC “Talk Radio 1510” pushes up from #17 to #16. When WLAC logged a 2.4 (6+) in December, it marked the first time the station reached the two-share level since October 2015 (2.0).

Slumping from #13 to #17, Cumulus Media-owned sports talk WGFX “104.5 The Zone” is a combined -2.7 in February/March (4.7 – 3.2 – 2.0, 6+), following January’s gain of seven-tenths. Cromwell Group-owned/similarly-formatted WPRT “102.5 The Game” has lost more than half (-.6) its 6+ AQH share in February/March (1.0 – .6 – .4, flat at #22, 6+).

Following January’s +1.1 (4.6 – 5.7, 6+), Nashville Public Radio’s WPLN-FM “NPR News and Classical Music” forfeits seven-tenths in February/March (5.7 – 5.5 – 5.0, sixth to eighth, 6+); WPLN-FM was -1.2 in “Holiday” 2019.

Nashville Music Formats – Notwithstanding that it continues in the runner-up slot, Midwest Communications-owned adult hits WCJK “96.3 Jack FM – Playing What We Want” records its third spike in succession for an overall +2.1 (6.2 – 6.5 – 7.5 – 8.3, 6+). Its three drops in a row for an overall -2.7 (8.9 – 7.8 – 6.6 – 6.2, 6+) directly followed three successive improvements for +2.1 (6.8 – 8.0 – 8.1 – 8.9, 6+). A collective -1.6 in three straight downturns (4.9 – 4.8 – 4.4 – 3.3, 6+), Cumulus Media country outlet WKDF “Nash FM 103.3” is now +.9 in February/March (3.3 – 3.5 – 4.2, (6+) and carries on at #11. Co-owned/similarly-formatted WSM-FM “95.5 Nash Icon” wipes away February’s loss of three-tenths with a half-share increase (4.7 – 5.2, unchanged at #7, 6+). WSM-FM was +1.6 in October/November (4.5 – 5.0 – 6.1, 6+) and -1.4 in December/“Holiday” 2019 (6.1 – 5.5 – 4.7, 6+). Following its January/February +2.5 (4.7 – 6.4 – 7.2, 6+), iHeartMedia’s WSIX “The Big 98 – Nashville’s #1 for New Country” dips one-tenth to 7.1 (6+) and remains at #3. WSIX previously was down or flat six times in a row for a collective -1.5 (6.2 – 5.6 – 5.4 – 5.2 – 5.2 – 4.9 – 4.7, 6+). Logging March increases of six-tenths each are Cumulus Media urban AC WQQK “92-Q” (4.8, 6+) and iHeartMedia’s WNRQ “105.9 The Rock,” which remain at ninth and tenth, respectively. WQQK was off nine-tenths in January/February (5.1 – 4.4 – 4.2, 6+), while WNRQ is +1.3 via three successive gains (3.3 – 3.8 – 4.0 – 4.6, 6+). Gospel WNRQ-HD2 is down six-tenths (.7 – .1, #21 to #26, 6+). Four upticks in succession by co-owned urban contemporary WUBT 101.1 “The Beat” account for a collective +1.3 (5.1 – 5.5 – 5.6 – 5.9 – 6.4, fifth to fourth, 6+). Three straight down or flat moves by Educational Media Foundation’s WLVU resulted in a -1.0 (2.4 – 1.9 – 1.9 – 1.4, 6+), but “Positive & Encouraging K-Love” picks up four-tenths to 1.8 (steady at #18, 6+). Although plummeting by -1.9 (11.6 – 9.7, 6+), Midwest Communications adult contemporary WJXA “Mix 92.9 – Your Life, Your Music” is #1 the fifth consecutive report. A combined +8.3 in December/“Holiday” 2019 (7.5 – 9.7 – 15.8, 6+), WJXA has been: +1.0 (May 2019); -1.6 (October); +2.2 (December); +6.1 (“Holiday” 2019); -5.5 (January 2020); +1.3 (February); and -1.9 (March). A combined +1.5 in January/February (5.6 – 6.5 – 7.1, 6+), iHeartMedia CHR WRVW “107.5 The River” forfeits roughly half that increase (6.4, -.7, flat at #4, 6+). Just prior to the December 2019 report, WRVW netted nine-tenths via five straight sweeps without a loss (5.3 – 5.3 – 5.5 – 5.7 – 6.2 – 6.2, 6+), but was then -.6 in December/“Holiday” 2019 (6.2 – 6.1 – 5.6, 6+).

Providence

Spoken-Word Formats – Three straight up or flat trends by Cumulus Media-owned WPRO-AM “News Talk 630” yield a +1.3 (2.5 – 3.7 – 3.7 – 3.8, unchanged at #7, 6+). Nearly tripling (+.7) its 6+ AQH share in four straight sweeps without a loss (.4 – .6 – .8 – 1.1 – 1.1, 6+), iHeartMedia news/talk WHJJ “News Radio 920” repeats at #16. Progressing from #21 to #20, Cumulus Media’s WPRV “AM 790 Talk & Business” repeats February’s .4 (6+).

A combined -1.0 in February/March (4.1 – 3.4 – 3.1, 6+), Entercom sports talk WVEI slips from eighth to ninth.

Conversely, iHeartMedia Boston news-talk hybrid WBZ-AM “News Radio 1030” is +1.0 in three spikes in succession (1.2 – 1.5 – 1.6 – 2.2, #13 to #12, 6+).

Up nine-tenths via three straight up or flat moves (2.3 – 2.8 – 2.8 – 3.2, 6+), WGBH Educational Foundation Boston news/talk WGBH pushes up from ninth to eighth. Ever since appearing in print (December 2019), Rhode Island Public Radio news/talk WNPN is trending 1.5 – .8 – 1.2 – .9 – 1.4 (#17 to #13, 6+). The Wheeler School-owned news/talk WELH “89.3 The Public’s Radio” has lost three-tenths in February/March (.7 – .6 – .4, flat at #20, 6+).

Providence Music Formats – After having its 6+ AQH share erode by approximately 50% (-8.3) in January/February (16.8 – 8.9 – 8.5, 6+), Cumulus Media adult contemporary WWLI “Lite Rock 105” responds with a March uptick of +1.3 to 9.8 (steady at #2, 6+). Not only is iHeartMedia-owned WHJY  on top the third month in a row, “94 HJY Providence’s Home of Rock & Roll” is a collective +2.6 through three successive bumps (8.0 – 9.4 – 10.2 – 10.6, 6+). After four consecutive months at #1, WHJY segued to the runner-up slot in “Holiday” 2019, when it was -1.3. A December gain of six-tenths wiped away October/November’s loss of equal magnitude (9.3 – 9.2 – 8.7, 6+). Forfeiting six-tenths each are Hall Broadcasting’s WCTK “Cat Country 98.1” (7.9, second to third, 6+) and iHeartMedia hot AC WSNE “Coast 93.3” (4.4, fifth to sixth, 6+). “Cat Country” was +2.1 in January/February (6.4 – 7.8 – 8.5, 6+), directly after “Holiday” 2019’s -1.9 (8.3 – 6.4, 6+). “Coast 93.3” had been a combined +1.1 in January/February (3.9 – 4.1 – 5.0, 6+). Unlisted the tenth month in a row are Red Wolf Broadcasting Spanish tropical WKKB “Latina 100.3,” which posted a 1.2 in June (#16, 6+) and classic hits-oldies sibling WSKP “Good Times … Great Oldies” (.8, #19, June 2019, 6+).

Norfolk

Spoken-Word Formats – Without an increase the sixth straight time for a net loss of one-half share (2.2 – 2.2 – 2.2 – 2.1 – 1.9 – 1.9 – 1.7, 6+), Max Broadcast Group sports talk WVSP “ESPN Radio 94.1” exits the top ten (#9 to #11).

Norfolk Music Formats – Progressing from eighth to sixth, Max Broadcast Group CHR WVHT “Hot 100 Today’s Hits Now” is +1.6 in three consecutive jumps (2.0 – 2.4 – 2.7 – 3.6, 6+) and crosses the three-share level (3.6) for the first time since July (3.1). Dusting itself off from February’s -1.5 with a March increase of seven-tenths (12.9 – 13.6, 6+), Entercom urban AC WVKL “Smooth R&B from Yesterday & Today” is #1 the 16th consecutive ratings period. Just prior to February, WVKL was an overall +2.7 in three straight gains (11.7 – 12.7 – 14.1 – 14.4, 6+). WVKL’s 9.1 (6+) in August marked the first time since January 2014 (9.8) that the station failed to log double-digits (6+). Its August 2018 15.5 holds the record for highest 6+-performance by any Norfolk station in the PPM-era. An increase of six-tenths enables WNSB to reach the two-share level and the top ten; the Norfolk State University urban contemporary outlet is +.9 in February/March (1.1 – 1.4 – 2.0, #12 to #10, 6+). Sputtering by one-half share each are Entercom adult contemporary WWDE “101.3 2WD” (flat at #3) and its format rival, Max Broadcast Group’s WVBW “92.9 The Wave” (3.8 – 3.3, seventh to eighth, 6+). WWDE has lost roughly 62% (-7.7) of its 6+ AQH share via three straight declines (12.4 – 5.2 – 5.2 – 4.7, 6+). It was +8.1 in December/“Holiday” 2019 (4.3 – 6.9 – 12.4, 6+), before faltering by -7.2 in January. Immediately prior to its February +.2, “The Wave” was a collective -1.5 via three drops in a row (5.1 – 4.6 – 3.7 – 3.6, 6+). Immediately before gaining two-tenths in February, “The Wave” was a collective -1.5 through four consecutive sweeps without an increase (5.1 – 5.1 – 4.6 – 3.7 – 3.6, 6+). These three Saga Communications-owned properties are unlisted the third month in a row: WAFX “106.9 The Fox – Hampton Roads’ Classic Rock”; WNOR “FM 99 Rocks”; and adult standards WJOI “Joy FM – Great Songs/Great Memories.” WAFX was -1.5 in December/“Holiday” 2019 (7.3 – 6.7 – 5.8, #4, 6+); WNOR lost basically half (-4.5) its 6+ AQH share via four consecutive downturns (9.1 – 7.5 – 7.2 – 5.4 – 4.6, 6+), finishing fifth in “Holiday” 2019; and WJOI logged a .2 in “Holiday” 2019 (#17, 6+).

Jacksonville

Spoken-Word Formats – Continuing on a roll, Cox Media Group news/talk WOKV-FM “104.5 Jacksonville’s News, Weather, and Traffic” is +3.7 through four consecutive spikes (8.1 – 8.3 – 9.8 – 10.4 – 11.8, 6+) and advances from second to first.

Recapturing the four-tenths it lost in February (1.2 – .8 – 1.2, 6+), iHeartMedia sports talk WFXJ “930 The Game – Jacksonville’s Sports Leader” pushes up from #18 to #17. Cox Media Group sports talk WOKV-AM “690 AM ESPN Jacksonville” repeats February’s .3 (#22 to #21, 6+).

Off three-tenths in February, public radio news/talk WJCT bounces back with a half-share improvement (3.4 – 3.9, unchanged at #10, 6+).

Jacksonville Music Formats – A combined -1.8 in January/February (7.8 – 7.3 – 6.0, 6+), Cox Media Group classic hits-oldies WJGL-FM “Eagle 96.9” breaks out a +.8 in March to 6.8 (fifth to third, 6+). WJGL-FM answered December’s -.5  with a “Holiday” 2019 +1.1. Three successive improvements delivered “Eagle 96.9” a net gain of seven-tenths (6.5 – 6.7 – 6.8 – 7.2, 6+). The +1.3 that iHeartMedia urban contemporary WJBT “93.3 The Beat” accrued in January/February (4.8 – 6.1 – 6.1, 6+) vanishes with a March -1.3 (4.8, fourth to eighth, 6+). The five latest fluctuations by Renda Broadcasting adult contemporary WEJZ are +2.7 (December); +7.6 (“Holiday” 2019); -8.6 (January); +2.2 (February); and -.9 in March (8.1 – 10.8 – 18.4 – 9.8 – 12.0 – 11.0, 6+). After four ratings period in a row at #1, WEJZ shifts to #2. WEJZ shared the lead in January with Cox Media Group news/talk WOKV-FM. “Holiday” 2019’s 18.4 was the highest 6+-showing by any Jacksonville station in four years (WEJZ, 19.7, “Holiday” 2015, 6+). Although down two-tenths to 5.4 (6+), Cox Media Group’s similarly-formatted WEZI “Easy 102.9 advances from sixth to fifth. “Easy” was +1.5 in January/February (4.1 – 5.1 – 5.6, 6+). Its January increase interrupted five successive downturns that accounted for a -2.8 (6.9 – 6.1 – 5.8 – 5.2 – 4.8 – 4.1, 6+). Flat at #17, co-owned WXXJ “X-106.5 Jacksonville’s New Alternative” is a collective -1.7 via nine consecutive down or flat sweeps (2.9 – 2.7 – 2.6 – 2.5 – 2.4 – 2.2 – 2.1 – 1.6 – 1.6 – 1.2, 6+).

West Palm Beach

Spoken-Word Formats – In three consecutive reports without a loss, iHeartMedia-owned WJNO “1290 The Palm Beaches’ News & Talk” is up seven-tenths (2.8 – 3.2 – 3.2 – 3.5, eighth to fifth, 6+). After logging a -1.2 in February (2.9 – 1.7, 6+), co-owned news/talk WZZR “Real Radio 94.3 – Real Talk For The Palm Beaches” regains three-tenths to 2.0 (#13 to #11, 6+). Down or flat the fifth time in a row for a roughly 62% loss (-1.3) of its 6+ AQH share (2.1 – 1.4 – 1.1 – 1.1 – .8 – .8, 6+), Hubbard Broadcasting’s WFTL “News Talk 850” departs the top twenty #20 to #21. After gaining two-tenths through four straight sweeps without a loss (.7 – .7 – .7 – .7 – .9, 6+), iHeartMedia Miami news/talk WIOD “610 News Radio” forfeits three-tenths to .6 (#18 to #22, 6+).

The November 2019 through March 2020 topline for Hubbard Broadcasting’s WMEN “Fox Sports 640 AM South Florida” is: .4 – .4 – .3 – .4 – .3 – .2 (#24 to #25, 6+).

An overall +.9 in three straight positive or neutral reports (2.0 – 2.5 – 2.9 – 2.9, 6+), Dade County School Board public radio news/talk WLRN proceeds from ninth to eighth. WLRN was +.8 (December) and -1.0 (Holiday” 2019).

West Palm Beach Music Formats – There is a three-way tie for the lead position. Making identical moves of 7.6 – 7.7 (+.1, second to first, 6+) are iHeartMedia-owned adult contemporary WOLL “Today’s Kool 105.5” and Hubbard Broadcasting’s similarly-formatted WEAT “Sunny 107.9.” As a result of three consecutive spikes, WOLL is +3.1 (4.6 – 6.3 – 7.6 – 7.7, 6+). This directly follows five downturns in succession for an overall -2.8 (7.4 – 6.9 – 6.8 – 5.8 – 5.6 – 4.6, 6+). Sunny is up three-tenths in February/March (7.4 – 7.6 – 7.7, 6+). The station with which they are deadlocked is Hubbard Broadcasting hot AC WRMF “Variety from the 90s and Now” (8.7 – 7.7, -1.0, 6+), #1 the third straight month. WRMF dropped one-tenth in February, following January’s +1.1. After spending 12 ratings periods on top, WRMF slid to #2 in “Holiday” 2019 (-1.5). It substituted November’s -.6 with December’s +.6  (9.2 – 8.6 – 9.2, 6+). Wiping away February’s loss of six-tenths with a March +.9 (4.4 – 5.3, 6+), iHeartMedia classic rock WKGR “Gater 98.7” pushes up from fifth to fourth. WKGR had been a collective +1.9 in three bumps in a row (3.1 – 3.7 – 3.9 – 5.0, 6+). The three latest shifts by Hubbard Broadcasting urban AC WMBX “X-102.3” are +1.8 (January); -2.3 (February); and -1.5 in March (5.0 – 6.8 – 4.5 – 3.0, fourth to seventh, 6+). Co-owned WIRK “New Country 103.1” notches its fifth straight setback for an overall -2.8 and falls below a two-share (5.5 – 4.7 – 4.6 – 4.4 – 3.7 – 2.7, sixth to tenth, 6+). In three straight up or flat trends, WAY Media contemporary Christian WAYF gained two-two-tenths (1.9 – 2.0 – 2.1 – 2.1, 6+) but “Way-FM” regresses by seven-tenths to 1.4 (#11 to #15, 6+).

Greensboro

Spoken-Word Formats – Climbing from eighth to seventh, iHeartMedia news/talk WPTI “94.5 Your News, Talk, & Sports Station” is a collective +2.1 via three straight gains (3.0 – 3.9 – 4.7 – 5.1, 6+).

Unlisted in January, Curtis Media Group sports talk WSJS “Triad Sports” adds one-tenth to February’s  .7 (.8 flat at #15, 6+).

An overall +1.3 as a result of three successive jumps (2.1 – 3.0 – 3.3 – 3.4, 6+), Wake Forest University news/talk WFDD remains in tenth-place. The “Holiday” 2019 through March 2020 topline for University of North Carolina at Chapel Hill public radio news/talk WUNC is: 1.5 – 1.4 – 1.5 – 1.4 – 1.7 (flat at #14,  6+).

Greensboro Music Formats – February’s loss of four-tenths by iHeartMedia-owned WTQR vanishes with a March +.6 (4.2 – 4.8, 6+) as “Q-104.1 – #1 for New Country” inches up from ninth to eighth. Format foe, Entercom’s WPAW “93.1 The Wolf,” picks up one-tenth 5.2 – 5.3 (seventh to sixth, 6+). Both WTQR and WPAW were down six-tenths in December and up six-tenths in January. Over the course of the last 24 sweeps (June 2018 through March 2020), WTQR has triumphed over WPAW 12 times (June 2018, July, August, September, October, November, “Holiday” 2018, January 2019, May, July, November, and December); WPAW has come out on top on ten occasions (December 2018, February 2019, March, April, August, September, “Holiday” 2019, January 2020, February, and March); and there have been two ties (June 2019 and October 2019). Continuing an alternating down/up pattern that began last July and includes its current half-share gain (6.1 – 6.2 – 5.9 – 6.7 – 6.6 – 7.1 – 5.8 – 7.3 – 7.2 – 7.7, 6+), Dick Broadcasting’s WKRR “Rock 92” improves from fifth to fourth. Co-owned CHR WKZL “107.5 KZL The #1 Hit Music Station” is off nine-tenths in February/March (5.7 – 5.5 – 4.8, sixth to eighth, 6+). Owing to three straight setbacks, Entercom urban AC WQMG was -1.1 (11.0 – 10.9 – 10.1 – 9.9, 6+), but “97.1 QMG The Best R&B and Old School” adds nine-tenths in February/March and repeats at #1 (9.9 – 10.5 – 10.8, 6+). In 2019, WQMG was #1 in January, February, April, May, July, and December. Recent (6+) fluctuations for co-owned adult hits WSMW “98.7 Simon Says We Play Everything” include: -1.6 (April 2019); +1.1 (May); +.5 (June); -1.0 (July); +.7 (August); +1.4 (September); +1.0 (November); -1.2 (December); -2.2 (“Holiday” 2019); +1.9 (January 2020); -1.5 (February); and -.8 in March (8.9 – 8.1, unchanged at #2, 6+). In November 2019, “Simon” hit the eleven-share level (11.9, 6+) for the first time since February 2018 (11.4). After improving by seven-tenths in February (7.4 – 8.1, 6+), iHeartMedia adult contemporary WMAG forfeits one-half share to 7.6 (third to fifth, 6+). Following its “Holiday” 2019-only stay at #1, WMAG plummeted by roughly 54% (-8.8) of its 6+ AQH share (16.2 – 7.4, 6+). Immediately before that, four successive spikes netted WMAG a +9.9 (6.3 – 6.4 – 7.5 – 10.2 – 16.2, 6+). This time last month, the internet stream of Curtis Media Group regional Mexican WYMY “La Ley 101.1” popped on with a .7 (#15, 6+) but it vanishes in March.

Memphis

Spoken-Word Formats – Owing to three straight upticks, iHeartMedia news/talk WREC is a collective +1.2 (4.4 – 4.6 – 5.1 – 5.6, sixth to fifth, 6+); “600 AM – Memphis’ News, Traffic, & Weather” reached the five-share level in February (5.1) for the first time since September’s 5.2.

Entercom’s WMFS “ESPN Sports Radio” is -1.1 in February/March (3.4 – 3.1 – 2.3, #12 to #13, 6+). Co-owned WMC-AM “ESPN 790” repeats February’s 6+ AQH share and market rank (.3, #20, 6+).

Memphis Music Formats – Winning ways continue in a major way for Cumulus Media urban-rhythmic oldies WRBO, which is a whopping +2.7 in February/March (8.3 – 9.1 – 11.0, 6+). Furthermore, “103.5 The Best Mix of R&B” repeats at #1 and hits double-digits (11.0) for the first time since November 2018 (10.7). Entering the January sweep, WRBO was +1.4 in three straight increases (7.1 – 7.3 – 7.9 – 8.5, 6+). Trending 4.2 – 4.5 – 4.2 (“Holiday” 2019 – February 2020, 6+), co-owned WXMX “98.1 The Max – Maximum Rock” hauls out a +1.3 to 5.5 (seventh to sixth, 6+). Cluster-mate WGKX “Today’s Best Country Kix 106” neutralizes February’s -.5 (4.0 – 3.5, 6+) with a March +.6 to 4.1 (tenth to ninth, 6+). “Kix” 106” was -1.7 in December/“Holiday 2019” (4.8 – 4.4 – 3.1, 6+) and then +.9 in January. Directly prior, it gained +1.4 in five successive sweeps without a loss (3.4 – 3.4 – 4.1 – 4.1 – 4.2 – 4.8, 6+). As WGKX is +.6, Entercom’s similarly-formatted WLFP “94.1 The Wolf” is -.6 (3.5 – 2.9, 6+) and exits the top ten (#10 to #12). WLFP” gained one-half share in February. In four straight negative or neutral sweeps, “The Wolf” was -1.2 (4.2 – 3.7 – 3.6 – 3.0 – 3.0, 6+). Tied in tenth-place this time last month, WLFP and WGKX were deadlocked at #9 in October. Four straight up or flat moves by iHeartMedia’s WDIA “1070 The Heart & Soul of Memphis” yield +1.1 (1.9 – 1.9 – 2.2 – 2.7 – 3.0, #13 to #11, 6+). Climbing one-half share each are WDIA’s urban contemporary sibling WHRK “K-97” (7.3, fourth to third, 6+) and Entercom hot AC WMC-FM “FM 100 Today’s Best Mix” (unchanged at #8). “K-97” was -1.0 in January/February (7.8 – 6.9 – 6.8, 6+). Including its current +.5, “FM 100” continues an alternating up/down pattern (3.9 – 4.8 – 4.5 – 4.9 – 3.8 – 4.3, 6+). Off six-tenths in December and +1.8 “Holiday” 2019/January 2020, iHeartMedia-owned gospel WHAL “Hallelujah 95.7 – Memphis’ Inspiration Station” is now -2.1 in February/March (8.3 – 7.8 – 6.2, third to fourth, 6+). The market’s (6+) adult contemporary share contracts by -1.2, nearly equally divided between Entercom’s WRVR “104.5 The River” (-.7, fifth to seventh, 6+) and Cumulus Media’s WKIM “98.9 The Bridge” (-.5, flat at #15, 6+). WRVR is -4.0 as a result of three consecutive downturns (9.0 – 6.3 – 5.7 – 5.0, 6+). Directly prior to January, WRVR was +2.5 in four consecutive sweeps without a loss (6.5 – 6.7 – 6.9 – 7.2 – 9.0, 6+). “The Bridge” was up three-tenths in February. In addition to WKIM, Mid-South Public Communications classical WKNO drops one-half share (1.5, flat at #14, 6+); WKNO was +.8 in January/February (1.2 – 1.9 – 2.0, 6+). Repeating at #2, iHeartMedia urban AC KJMS is -3.0 in six negative or neutral reports in a row (10.5 – 10.5 – 9.7 – 9.4 – 9.2 – 8.8 – 8.5, 6+). In February, “V-101” exited the top spot after 16 consecutive times there.

Hartford

Spoken-Word Formats – An overall +1.5 via three consecutive gains (5.7 – 6.1 – 6.2 – 7.2, 6+), Entercom-owned WTIC-AM “News Talk 1080” progresses from fifth to fourth. Anchored at #13, Red Wolf Broadcasting news/talk WDRC-AM “AM 1360 The Talk of Connecticut” doubles its 6+ AQH share in February/March (.6 – .8 – 1.2, 6+). Having recorded a .1 (6+) 21 straight times, iHeartMedia’s WPOP “News Radio 1410” notches a .2 in back-to-back reports (#16 to #15, 6+).

WPOP’s sports talk cluster-mate, WUCS “97.9 ESPN Hartford,” has a June 2019 through March 2020 topline of: 1.5 – 1.5 – 1.5 – 1.7 – 1.6 – 1.8 – 1.9 – 1.7 – 1.9 – 1.8 – 1.6 (flat at #12, 6+).

A combined +1.1 in January/February (3.5 – 4.1 – 4.6, 6+), Connecticut Public Broadcasting Network news/talk WNPR “Connecticut’s Public Media Source for News & Ideas” drops three-tenths to 4.3 (6+) but continues at #9. University of Massachusetts-owned WFCR “New England Public Radio” forfeits one-tenth in consecutive sweeps (.4 – .3 – .2, #14 to #15, 6+).

Hartford Music Formats – Off three-tenths in February (6.8 – 6.5, 6+), Red Wolf Broadcasting classic rock WDRC-FM “102.9 The Whale” answers with a +1.1 to 7.6 (6+) and progresses from third to second. Without an increase the past three reports for a net loss of three-tenths (6.4 – 6.1 – 6.1 – 6.1, 6+), iHeartMedia classic hits-oldies WHCN dials up a +1.0 to 7.1 (sixth to fifth, 6+) as “105.9 The River” reaches a seven-share (7.1) for the first time since July 2019 (7.2). Albeit -1.1 in March (11.0 – 9.9, 6+), Entercom adult contemporary WRCH is #1 the 46th consecutive sweep. “Lite 100.5” was a combined +8.6 in December/“Holiday” 2019 (9.8 – 11.5 – 18.4, 6+) and -7.7 in January; 18.4 is the best 6+-showing of any Hartford station since WRCH’s 18.0 in “Holiday” 2018. Recent (6+) WRCH shifts include: -1.3 (April 2019); +1.0 (May); -1.0 (July); +1.2 (September); +1.7 (December); +6.9 (“Holiday” 2019); -7.7 (January 2020); and -1.1 (March). Flat at #8, co-owned hot AC WTIC-FM “96.5 TIC-FM” continues an alternating up/down pattern (6.2 – 7.3 – 6.2 – 6.4 – 5.5 – 5.6, 6+). Down or flat the ninth time in succession – including eight straight times of recording a .3 – for a net loss of two-tenths (.5 – .4 – .3 – .3 – .3 – .3 – .3 – .3 – .3 – .3, 6+), Red Wolf Broadcasting classic hits-oldies WNTY “Kool Radio – Good Times/Great Oldies” repeats at #14.

Category: Ratings Takeaways

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