March 2020 PPM Ratings Takeaways – Round Two

| April 17, 2020

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March 2020 PPM Data. Information for the March 2020 ratings period has been released for Washington (DC), Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa, Denver, Baltimore, and St. Louis. Nielsen Audio’s March 2020 survey period covered February 27 – March 25. Managing editor Mike Kinosian (Kinosian@TALKERS.com) provides his “Takeaways” from the PPM-markets below.

 Washington, DC

Spoken-Word Formats – As was the case in February, spoken-word claims the top three March 2020 finishers in the Nation’s Capital. That trio includes Cumulus Media news/talk WMAL, which is a collective +2.8 in three straight upticks (5.0 – 6.9 – 7.3 – 7.8, steady at #3, 6+). Moreover, March’s 7.8 represents the best 6+-stat in its PPM-history, eclipsing 7.3 posted this time last month. This marks the 21st sweep in succession that Radio One’s WOL “News Talk – Where Information Is Power” is unlisted.

Rebounding from February’s -.6 (2.6 – 2.0, 6+) with a March gain of one-tenth to 2.1 (6+), Entercom sports talk WJFK-FM “106.7 The Fan” advances from #17 to #16. “The Fan” posted six straight positive or neutral moves for an overall +1.7 (3.1 – 3.4 – 3.4 – 3.4 – 3.5 – 4.3 – 4.8, 6+), including the highest 6+-share (4.8, November 2019) by any D.C. sports talk outlet in the PPM-era. Having lost four-tenths via five sweeps in succession without an increase (1.1 – 1.0 – 1.0 – .8 – .8 – .7, 6+), Radio One’s similarly-formatted WTEM “980 The Team” ends the slide with an improvement of three-tenths to 1.0 (#21 to #20, 6+).

Despite notching its third increase in a row for a net gain of +1.3 (6.9 – 7.4 – 7.8 – 8.2, 6+), Hubbard Broadcasting’s all-news WTOP-FM backslides from a first-place tie to the runner-up slot. WTOP-FM segued to #2 in July, following six straight months at #1. Entercom business news WDCH is up three-tenths in February/March (.4 – .5 – .7, #23 to #22, 6+).

Seven recent (6+) shifts by American University-owned public radio news/talk WAMU include: -.8 (8.2 – 7.4, September, 6+); +.7 (7.4 – 8.1, October, 6+); +.8 (8.1 – 8.9, November, 6+); -2.3 (8.8 – 6.5, “Holiday” 2019); +.8 (6.5 – 7.3, January 2020); +.5 (7.3 – 7.8, February 2020); and now +.9 in March (7.8 – 8.7, 6+). As a result, “The Mind Is Our Medium,” which was in a first-place tie with WTOP-FM, now has sole possession of the lead. Before dropping to fourth in “Holiday” 2019, WAMU was on top the previous three reports.

Washington, DC Music Formats – Unlisted in January and logging a .3 (6+) in February, Educational Media Foundation contemporary Christian WLVW “Positive & Encouraging K-Love” erupts with a +.9 to 1.2 (6+) and cracks the top twenty (#19). Up eight-tenths in “Holiday” 2019/January 2020 (5.2 – 5.8 – 6.0, 6+) and then surrendering two-tenths in February (6.0 – 5.8, 6+), Howard University urban AC WHUR dials up a half-share increase to 6.3 (sixth to fifth, 6+). One-half share ahead of WHUR is Radio One-owned/similarly-formatted WMMJ (6.7 – 6.8, +.1, steady at #4, 6+). After a January 2020-only visit to the top spot, “Majic” sputtered by eight-tenths in February. Recent (6+) moves by WMMJ include: -.8 (8.2 – 7.4, September 2019, 6+); +.6 (7.4 – 8.0, October, 6+); -.6 (8.0 – 7.4, November, 6+); and -.8 (7.5 – 6.7, February). After being an overall +2.2 through three straight spikes (5.0 – 5.9 – 6.2 – 7.2, 6+), Atlantic Gateway Communications contemporary Christian WGTS “91.9 Christian Music Radio” forfeits exactly half (-3.6) its 6+ AQH share in February/March (7.2 – 4.7 – 3.6, seventh to ninth, 6+). Dropping one-half share each are iHeartMedia adult contemporary WASH “Variety of the 80s, 90s, & Today” (fifth to sixth) and Radio One gospel WPRS “Praise 104.1” (1.7, #16 to #17, 6+). WASH has lost roughly 56% (-7.2) of its 6+ AQH share in three straight dips (12.9 – 6.7 – 6.2 – 5.7, 6+). Down seven-tenths in November, WASH answered with a combined +7.5 in December/“Holiday” 2019 (5.4 – 8.1 – 12.9, 6+) and was #1 in “Holiday” 2019. WPRS was up four-tenths in January/February (1.8 – 2.0 – 2.2, 6+).

Boston

Spoken-Word Formats – As a result of three straight up or flat trends, iHeartMedia news/talk WRKO “AM 680 – The Voice of Boston” is a combined +1.0 (2.8 – 3.5 – 3.8 – 3.8, eighth to ninth, 6+). After more than doubling (+.4) its 6+ AQH in five straight reports without a loss (.3 – .3 – .4 – .4 – .5 – .7, 6+), co-owned WXKS-AM “Talk 1200” drops one-tenth to .6 (6+) but remains at #26.

Regaining the four-tenths it squandered in February (5.8 – 5.4 – 5.8, 6+), Beasley Media Group-owned WBZ-FM “98.5 The Sports Hub” repeats at #5. “The Sports Hub” was up seven-tenths in “Holiday” 2019/January 2020 (5.1 – 5.5 – 5.8, 6+) and -1.1 in December. After posting a January increase of four-tenths, Entercom-owned sports talker WEEI-FM is -1.0 in February/March (4.2 – 3.5 – 3.2, 6+) and departs the top ten (#10 to #12). WEEI-FM was a combined -1.1 in December/“Holiday” 2019 (4.9 – 4.6 – 3.8, 6+).

Three recent (6+) trends by iHeartMedia’s news-talk hybrid WBZ-AM are: “Holiday” 2019/January 2020’s +1.4 (4.8 – 6.0 – 6.2, 6+); February’s -.6 (6.2 – 5.6, 6+); and +.8 in March (5.6 – 6.4, fourth to third, 6+). This is the best 6+-showing for “News Radio 1030” in exactly two years (6.4, as well, March 2018).

Answering February’s loss of four-tenths with a March increase twice that magnitude (2.9 – 3.7, +.8, 6+), Boston University public radio news/talk WBUR returns to the top ten (#12 to #10). WBUR cut its December/“Holiday” 2019 -1.8 (4.5 – 3.9 – 2.7, 6+) by one-third with a January 2020 +.6. It is one-tenth ahead of WGBH Educational Foundation public radio news/talk WGBH, which is in alternating up/down pattern that begin in September and includes March’s +.7 (3.0 – 3.7 – 3.1 – 3.3 – 2.7 – 3.0 – 2.9, #12 to #11, 6+).

Boston Music Formats – The rollercoaster ride continues for iHeartMedia’s WZLX “100.7 Boston’s Classic Rock,” which has been: -.5 (“Holiday” 2019); +.7 (January 2020); -.5 (February); and now +1.1 in March (5.2 – 6.3, sixth to fourth, 6+). “Holiday” 2019’s 5.0 was the lowest 6+-stat for WZLX since July 2018 (4.8). A combined +2.1 in January/February (6.2 – 8.1 – 8.3, 6+), Beasley Media Group classic hits-oldies WROR “105.7 – 80s & More” erodes by -1.3 to 7.0 (6+). The market leader nine survey periods in a row, before segueing to second in “Holiday” 2019, WROR was a combined -2.3 in December/“Holiday” 2019 (8.5 – 8.1 – 6.2, 6+). While on top the third month in a row, it now shares the lead with iHeartMedia CHR WXKS-FM “Kiss 108,” which is a collective +1.4 in three bumps in a row (5.6 – 6.7 – 6.9 – 7.0, second to first, 6+). Entercom-owned adult contemporary WMJX responded to January’s -9.5 (15.2 – 5.7, 6+) with a February gain of one-half share to 6.2 (6+). In March, however, “Magic 106.7 – Today’s Hits/Yesterday’s Favorites” falters by six-tenths to 5.6 (third to sixth, 6+). Setting the pace in “Holiday” 2019, WMJX entered the January 2020 sweep a collective +10.5 through three jumps in a row (4.7 – 5.8 – 8.0 – 15.2, 6+). Off one-half share (each) are WGBH Educational Foundation-owned WCRB “Classical Radio Boston” and WXKS-FM’s CHR rival, Entercom’s WODS “103.3 Amp Radio.” In five straight sweeps without a loss, WCRB picked up eight-tenths (1.1 – 1.5 – 1.8 – 1.8 – 1.8 – 1.9, 6+). WODS continues an alternating down/up pattern: 1.6 – 1.4 – 1.7 – 1.6 – 1.8 – 1.7 – 1.9 – 1.4 (6+). Both WCRB and WODS move from #19 to #20.

Miami

Spoken-Word Formats – While it slips from #20 to #21, iHeartMedia news/talk WIOD “News Radio 610 Miami’s News, Traffic, & Weather Station” continues its alternating down/up pattern that began in December 2019 (2.5 – 2.0 – 2.1 – 1.9 – 2.0, 6+).

Owing to five straight sweeps without an increase, Entercom-owned WQAM “560 The Joe” has lost half (-.7) its 6+ AQH share (1.4 – 1.3 – 1.1 – .9 – .7 – .7, #28 to #26, 6+). It is one-tenth ahead of co-owned WAXY “Sports Talk 790 The Ticket,” which records a one-tenth fluctuation the fifth successive sweep (.7 – .6 – .7 – .8 – .7 – .6, flat at #28, 6+).

In addition to being a collective +1.7 via three straight bumps (2.0 – 2.9 – 3.2 – 3.7, 6+), Dade County School Board public radio news/talk WLRN enters the top ten (#13 to #9).

Meanwhile, Union Radio Network of Florida Spanish news/talk WURN “Actualidad 1040” is one-half share and continues an alternating down/up sequence: 2.1 – 1.9 – 2.1 – 1.7 – 2.2 – 1.9 – 2.4 (#18, 6+).

Miami Music Formats – Regaining the six-tenths it forfeited in February (5.6 – 5.0 – 5.6, 6+), Entercom classic hits-oldies WMXJ “102.7 The Beach” advances from fifth to fourth. WMXJ was up eight-tenths in “Holiday” 2019/January 2020 (4.8 – 5.6 – 5.6, 6+). A combined -1.0 in January/February (3.7 – 2.9 – 2.7, 6+), iHeartMedia urban contemporary WMIB “103.5 The Beat” erases half that shortfall with a +.5 to 3.2 (#16 to #13, 6+). Classic rock cluster-mate WBGG “Big 105.9” logs its fourth straight up or flat trend for a net gain of six-tenths (3.3 – 3.3 – 3.3 – 3.8 – 3.9, ninth to eighth, 6+). In addition to being up one-tenth (7.3 – 7.4, 6+), Cox Media Group adult contemporary WFEZ is #1 the 16th consecutive time. Following five straight reports without a decrease for a net gain of one-half share (7.0 – 7.0 – 7.0 – 7.5 – 7.5 – 7.5, 6+), “Easy 93.1” dropped two-tenths in February. Entercom’s similarly-formatted WLYF “101.5 Lite FM” is an overall -2.1 in three straight negative or neutral moves (7.5 – 5.9 – 5.9 – 5.4, third to fifth, 6+). Trending 4.4 – 4.3 – 4.1 – 4.4 (December 2019 through February 2020, 6+), Spanish Broadcasting System Spanish tropical WXDJ “El Zol 106.7” falters by nine-tenths to 3.5 (6+) and departs the top ten (#7 to #11). Co-owned Spanish contemporary WCMQ “Zeta 92.3” is up one-tenth the third time in a row (4.6 – 4.7 – 4.8 – 4.9, unchanged at #6, 6+).

Seattle

Spoken-Word Formats – Given that Washington State had the nation’s first reported case of the coronavirus on January 21, it is especially noteworthy to track Seattle’s listening habits. Similar to Washington, DC (see above), Seattle’s top three are from the spoken-word arena. In the case of Bonneville-owned KIRO-FM, it’s been an up/down situation as “97.3 Seattle’s News/Seattle’s Talk” has been +1.1 (January); -1.2 (February); and now +1.2 in March (4.9 – 6.0 – 4.8 – 6.0). Moreover, KIRO-FM progresses from fourth to first. Owing to four consecutive sweeps without a loss, news/talk cluster-mate KTTH “Conservative Talk Radio” is +1.0 (1.6 – 1.8 – 2.1 – 2.1 – 2.6, 6+) and cracks the top twenty (#22 to #18. Although flat at 1.1 (6+), Sinclair Broadcast Group-owned KVI “Talk Radio 570” proceeds from #25 to #22.

Four straight down or flat trends by Bonneville sports talk KIRO-AM resulted in a -1.4 (3.9 – 3.7 – 3.7 – 3.5 – 2.5, 6+), but “ESPN 710” ends the slide with a +.1 to 2.6 (#20 to #18, 6+). In back-to-back reports,  iHeartMedia-owned KJR-AM “Seattle’s Sports Radio 950” surrenders one-half share (1.9 – 1.4 – .9, #24 to #26, 6+).

Rocketing from ninth to third, Sinclair Broadcast Group all-news KOMO has more than doubled (+2.8) its 6+ AQH share via three straight spikes and crosses the five-share level (2.6 – 3.2 – 4.1 – 5.4, 6+).

Completely zapping February’s loss of seven-tenths (5.5 – 4.8 – 5.5, 6+), Northwest Public Radio news/talk KUOW elevates from fourth to second. KUOW was -.8 in “Holiday” 2019.

Seattle Music Formats – Although it slips from seventh to eighth, Entercom alternative KNDD “107.7 The End” is a collective +1.5 as a result of five straight sweeps without a loss (3.0 – 3.5 – 3.7 – 4.3 – 4.5 – 4.5, 6+). Not only does Classic Radio classical KING flash a +1.1 (3.1 – 4.2, 6+), it vaults from #16 into the top ten (#9). Trending 3.9 – 3.2 – 3.9 – 3.6 (December 2019 through February 2020, 6+), iHeartMedia adult hits KJAQ “96.5 Jack-FM” logs an increase of six-tenths to 4.2 (6+) and ties KING at #9. Practically doubling (+1.8) its 6+ AQH share in three straight bumps (1.9 – 3.0 – 3.2 – 3.7, 6+), Friends of 88.5 FM-owned KNKX “Your Connection To Jazz, Blues, & NPR News” advances from #14 to #13. Following back-to-back stays at #1, Hubbard Broadcasting CHR KQMV “MOViN 92.5” (6.5 – 5.4, -1.1, 6+) shifts to a third-place tie. KQMV improved by one-tenth in consecutive sweeps (6.4 – 6.5 – 6.6, 6+), before dropping one-tenth in February. Locked on 3.9 (6+) in January and February, Entercom country KKWF “100.7 The Wolf” falters by seven-tenths to 3.2 (#11 to #16, 6+). The three latest moves by adult contemporary cluster-mate KSWD “94.1 The Sound” are: -1.9 (5.1 – 3.2, January, 6+); +1.3 (3.2 – 4.5, February, 6+); and now -.6 in March (4.5 – 3.9, #7 to #12, 6+). In advance of “Holiday” 2019’s +1.0, “The Sound” was an overall -1.4 via three straight decreases (5.5 – 5.2 – 4.4 – 4.1, 6+). Down one-half share (1.5 – 1.0, 6+), Friends of KEXP’s KEXP “90.3 Where The Music Matters” checks in at #25.

Detroit

Spoken-Word Formats – Albeit flat at #16, Cumulus Media’s WJR “News Talk 760” is an overall +1.3 though three bumps in succession (1.6 – 2.4 – 2.8 – 2.9, 6+).

Answering February’s half-share loss with a March gain of four-tenths (4.4 – 4.8, 6+), Entercom sports talk WXYT-FM “97.1 The Ticket” jumps from ninth to seventh. “The Ticket” was +1.1 in January and -1.7 in December/“Holiday” 2019 (5.5 – 4.8 – 3.8, 6+).

In three straight upticks, co-owned WWJ “News Radio 950” nets a +1.9 (3.9 – 4.3 – 4.8 – 5.8, 6+), progressing from sixth to third.

A cumulative +1.0 via three consecutive spikes (1.3 – 1.7 – 2.0 – 2.3, 6+), Michigan Public Media news/talk WUOM pushes up from #20 to #19. Despite being up seven-tenths as a result of four successive increases (1.4 – 1.5 – 1.9 – 2.1 – 2.2, 6+), Wayne State University news/talk WDET backslides from #18 to #20.

Detroit Music Formats – Over and above being +1.0 via three straight upticks (5.6 – 5.8 – 60 – 6.6, 6+), Beasley Media Group-owned WCSX “94.7 Detroit’s Classic Rock” marches from second to first. That means it is a February-only stay at #1 for iHeartMedia CHR WKQI (6.5 – 6.4, -.1, first to second, 6+). “Channel 95.5” was +1.9 in January/February (4.6 – 5.9 – 6.5, 6+), after being off one-half share in “Holiday” 2019. In addition to WCSX, Radio One urban AC WDMK “105.9 Kiss-FM” (3.6, #14 to #13, 6+) and Cumulus Media country WDRQ “New Country 93.1” (2.6, #20 to #17, 6+) log March 2020 increases of six-tenths and halt negative streaks. “Kiss” had been off three-tenths in three down or flat moves in a row (3.3 – 3.3 – 3.1 – 3.0, 6+), while WDRQ dropped nine-tenths in the same timeframe (2.9 – 2.7 – 2.4 – 2.0, 6+). The market’s (6+) adult contemporary share deflates by -2.1, virtually equally divided between iHeartMedia’s WNIC “100.3 The Best Variety of the 80s, 90s, & Today” (-1.1, third to seventh, 6+) and Entercom-owned WDZH “98.7 The Breeze” (-1.0, #8 to #13, 6+). Owing to three straight drops, WNIC is -10.0 (14.8 – 6.3 – 5.9 – 4.8, 6+). It was +9.2 through five successive bumps (5.6 – 5.9 – 6.0 – 6.2 – 9.5 – 14.8, 6+). WNIC’s 17.9 in “Holiday” 2018 is the largest 6+ AQH share by any Detroit station in the PPM-era. “The Breeze” is now an overall -1.3 via three consecutive reports without an increase (4.9 – 4.6 – 4.6 – 3.6, 6+). Co-owned classic hits-oldies WOMC “104.3 Detroit’s Greatest Hits” has been +.5 (December); -1.5 (“Holiday” 2019); +1.4 (January 2020); and now -1.2 in February/March (6.1 – 5.6 – 4.9, fourth to sixth, 6+).

Phoenix

Spoken-Word Formats – Down one-tenth in February (3.9 – 3.8, 6+), Bonneville news/talk KTAR-FM responds with a +.8 to 4.6 (seventh to fifth, 6+). In five straight positive or neutral reports iHeartMedia’s KFYI “News Talk 550” nets nine-tenths (2.5 – 2.8 – 2.8 – 3.1 – 3.1 – 3.4, 6+) and progresses from #14 to #12.

An overall -1.2 via five consecutive down or flat trends (3.1 – 3.0 – 2.5 – 2.0 – 2.0 – 1.9, 6+), Bonneville sports talk KMVP-FM “98.7 Arizona Sports” curtails the slump with a +.1 to 2.0 (#22 to #21, 6+).

Despite dropping one-tenth (3.6 – 3.5, 6+), Maricopa County Community College news/talk KJZZ advances from tenth to eighth.

Phoenix Music Formats – Albeit repeating at #7, Entravision regional Mexican KLNZ “La Tricolor 103.5” nets +2.7 through three straight robust upticks and crosses the four-share level (1.8 – 2.4 – 3.8 – 4.5, 6+). Negating February’s loss of three-tenths with a March +.4 (7.9 – 8.3, 6+), iHeartMedia adult contemporary KESZ is on top the tenth consecutive sweep. Leading up to January, KESZ was +12.5 through four bumps in succession (6.7 – 7.0 – 7.1 – 11.0 – 19.2, 6+). “Holiday” 2019’s 19.2 was its best 6+-performance since “Holiday” 2018’s 15.0. Unchanged in fifth-place, co-owned CHR KZZP “104.7 Kiss-FM” nets eight-tenths via three successive positive spikes (3.8 – 4.0 – 4.5 – 4.6, 6+). Without a loss the past three sweeps for a collective gain of six-tenths (2.2 – 2.2 – 2.6 – 2.8, 6+), Riviera Broadcasting hot AC KMVA “Hot” sputters by eight-tenths to 2.0 (6+) and exits the top twenty (#18 to #21). Off a combined nine-tenths in February/March (4.4 – 4.0 – 3.5, 6+), iHeartMedia-owned KNIX “Today’s Best Country & All-Time Favorites” slides from sixth to eighth. Five straight increases by Univision Radio regional Mexican KHOT yielded a +1.5 (2.2 – 2.5 – 2.6 – 2.7 – 3.1 – 3.7, 6+), but “Que Buena 105.9” forfeits four-tenths to 3.3 (6+) and exits the top ten (#9 to #13).

Minneapolis

Spoken-Word Formats – Three straight down or flat sweeps by Entercom-owned WCCO resulted in a net loss of seven-tenths (4.3 – 4.3 – 4.0 – 3.6, 6+), but “News Radio 830” rebounds with a +1.0 to 4.6 (6+) and is back in the top ten (#11 to #9). Down one-tenth and two-tenths, respectively, are Hubbard Broadcasting news/talk KTMY “My Talk 107.1,”which is trending 2.8 – 2.7 – 2.8 – 2.8 – 2.7 (flat at #13, 6+) and iHeartMedia’s KTLK “Twin Cities News Talk AM 1130” (2.8 – 2.6, #13 to #14, 6+). The latter’s +.2 in February halted four straight down or flat moves that resulted in the loss of one-half share (3.1 – 2.9 – 2.6 – 2.6 – 2.6, 6+).

Slipping from fourth to sixth, iHeartMedia’s KFXN has been: -1.0 (“Holiday” 2019); +1.6 (January 2020); and -2.5 in February/March (8.4 – 6.8 – 5.9, 6+). “Sports Radio 100.3 K-Fan” had a December-only stay at #1. Hubbard Broadcasting sports talk KSTP-AM “ESPN 1500” is off three-tenths in February/March (.8 – .7 – .5, #24 to #25, 6+).

Not only is Minnesota Public Radio news/talk KNOW a collective +2.4 as a result of three straight increases (5.7 – 6.3 – 7.0 – 8.1, 6+), it jumps from third to first.

Minneapolis Music Formats – Having occupied the lead position the past two months, Hubbard Broadcasting hot AC KSTP-FM drops to the runner-up slot. After January’s +2.4, “KS-95” is off three-tenths in February/March (8.2 – 8.1 – 7.9, 6+). A combined -1.8 in December/“Holiday” 2019 (7.6 – 7.4 – 5.8, 6+), KSTP-FM solely held or shared the top spot in January 2019, March, April, June, August, September, October, and November. It was +.6 (March); +.5 (April); -.8 (May); +1.1 (August); -1.6 (“Holiday’ 2019); and +2.4 (January 2020). After gaining two-tenths through three straight up or flat sweeps (3.6 – 3.7 – 3.8 – 3.8, 6+), iHeartMedia-owned/similarly-formatted KTCZ “Cities 97.1” forfeits four-tenths (3.4, #10 to #12, 6+). Anchored at #16, Minnesota Public Radio classical KSJN is up or flat the fourth time in a row for a collective gain of four-tenths (2.1 – 2.3 – 2.4 – 2.5 – 2.5, 6+). Unlisted the past three ratings periods, Milestone Radio KLCI “Total Country Bob FM” resurfaces with a 1.6 (6+) and pops on at #19. KLCI posted an October 2019 through December 2019 topline of 1.2 – 1.3 – 1.5 (6+). University of Northwestern St. Paul contemporary Christian KTIS-FM “Always Uplifting” continues an alternating up/down sequence that began in October and includes its current loss of seven-tenths (6.5 – 7.4 – 7.3 – 8.2 – 7.0 – 7.2 – 6.5 (second to third, 6+). A combined +1.0 in January/February (5.0 – 5.7 – 6.0, 6+), Cumulus Media rocker KXXR “93-X” returns half that increase (5.5, -.5, sixth to seventh, 6+). Entercom adult hits KZJK “104.1 Jack FM” is in an alternating down/up pattern: 4.9 – 4.6 – 4.7 – 4.6 – 5.0 – 4.9 (flat at #8, 6+).

San Diego

Spoken-Word Formats – Jumping from seventh to fourth, iHeartMedia news/talk KOGO “News Radio 600” is +1.7 in February/March (3.8 – 4.5 – 5.5, 6+). Its recent (6+) shifts include: +.5 (August); -.7 (September); +.7 (October); -.6 (December); and -.9 (January 2020). After forfeiting two-tenths in February (2.1 – 1.9, 6+), iHeartMedia Los Angeles news/talk KFI “AM 640” responds with a one-half share increase to 2.4 (6+) and is in San Diego’s top twenty (#21 to #17). Conversely, Tegna news/talk KFMB-AM “AM 760” slips by one-tenth (2.2 – 2.1, 6+) and exits the top twenty (#18 to #21, 6+).

Following February’s loss of nine-tenths, Entercom-owned sports talk KWFN “97.3 The Fan” repeats that month’s 6+ AQH share and market rank (1.6, #22). Flat at #23, iHeartMedia’s KLSD “Fox Sports 1360 San Diego’s Sports Station” drops one-half share in three straight declines(1.5 – 1.3 – 1.2 – 1.0, 6+).

Three upticks in a row by San Diego State University-owned news/talk KPBS result in a +2.1 (4.8 – 5.9 – 6.0 – 6.9, third to second, 6+). KPBS was -1.5 in December/“Holiday” 2019 (6.3 – 6.0 – 4.8, 6+).

San Diego Music Formats – Not only is UniRadio regional Mexican XHTY a collective +1.3 via three consecutive positive spikes (2.4 – 2.6 – 3.1 – 3.7, 6+), “Invasora 99.7” enters the top ten (#12 to #10). Answering February’s loss of one-tenth (6.8 – 6.7, 6+) with a half-share March gain to 7.2 (6+), iHeartMedia hot AC KMYI “Star 94.1” repeats at #1. Off four-tenths in December/“Holiday” 2019 (5.4 – 5.1 – 5.0, 6+), KMYI posted a January 2020 +1.8. Spiraling by eight-tenths each are Local Media San Diego urban-rhythmic oldies XHRM “Magic 92.5” (4.6, fifth to sixth, 6+) and Entercom alternative KBZT “Alt 94.9” (2.5, #11 to #14, 6+). KBZT (2.4 – 2.8 – 3.3, 6+) and XHRM (4.5 – 5.0 – 5.4, 6+) both netted nine-tenths in January/February. As a result of three successive sweeps without an increase, Imagen Spanish contemporary XLTN “Radio 104.5 Radio Latina” is an overall -1.3 (3.5 – 2.8 – 2.8 – 2.2, #15 to #19, 6+). Regressing by one-half share are Entercom classic hits-oldies KXSN “Sunny 98.1 San Diego’s Greatest Hits” (second to third) and Univision Radio regional Mexican KLNV “Que Buena 106.5” (fourth to fifth). Following its +1.2 in “Holiday” 2019/January 2020 (5.8 – 6.2 – 7.0, 6+), “Sunny,” which had a January-only stay at #1, is -.5 in back-to-back reports (7.0 – 6.5 – 6.0, 6+). Meanwhile, February’s +1.0 by KLNV (4.8 – 5.8, 6+) lifted “Que Buena” to its best 6+-showing since August (5.8, as well).

Tampa

Spoken-Word Formats – A march boost of nine-tenths (3.0 – 3.9, 6+) enables iHeartMedia-owned WFLA “970 Tampa Bay’s News Radio” to leap from #16 to a four-way tie at #10. After being up three-tenths in back-to-back reports (2.6 – 2.9 – 3.2, 6+), Cox Media Group news/talk WHPT “102.5 The Bone – Real, Raw, Radio” is flat at 3.2 (#13 to #15, 6+).  

Six straight negative or neutral moves by iHeartMedia-owned sports talk WDAE accounted for a -1.0 (2.6 – 2.6 – 2.0 – 1.9 – 1.7 – 1.7 – 1.6, 6+), but “620 Tampa Bay’s Sports Radio” ends the slump with a +.3 to 1.9 (#20 to #19, 6+).

Owing to eight consecutive sweeps without a loss, University of South Florida public radio news/talk WUSF is a collective +2.4 (1.7 – 1.8 – 1.9 – 2.2 – 2.5 – 2.7 – 3.1 – 3.1 – 4.1, 6+) and zooms into the top ten (#15 to #7).

Tampa Music Formats – When Beasley Media Group rhythmic CHR WLLD picked up two-tenths in February, it ended four consecutive sweeps without an increase that resulted in a -1.5 (4.9 – 4.3 – 3.6 – 3.4 – 3.4, 6+). Now, “Wild 94.1” adds one-half share (3.6 – 4.1, 6+) and leaps into the top ten (#12 to #7). On top the 92nd time in succession, Cox Media Group adult contemporary WDUV “Lite Favorites” is nonetheless -1.8 in three straight dips (11.2 – 9.9 – 9.7 – 9.4, 6+). January’s decrease suspended three straight improvements that led to a +3.3 (7.9 – 8.6 – 9.8 – 11.2, 6+). Following four successive jumps that yielded a +2.0 (5.2 – 5.3 – 5.8 – 6.0 – 7.2, 6+), Radio Training Network contemporary Christian WCIE “The Joy FM” is now -1.1 in February/March (7.2 – 6.9 – 6.1, 6+) and is ensconced in the runner-up slot. Cox Media Group classic hits-oldies WXGL had a November – December – “Holiday” 2019 topline of: 5.3 – 5.8 – 5.7 (6+). Since then, “107.3 The Eagle” was -.7 (January); +.9 (February); and now -.7 in March (5.7 – 5.0 – 5.9 – 5.2, flat at #3, 6+). With a December 2019 through February 2020 topline of 2.9 – 2.5 – 2.9 – 2.8 (6+), Beasley Media Group Spanish contemporary WYUU “92.5 Maxima” regresses by one-half share to 2.3 (flat at #17, 6+).

Denver

Spoken-Word Formats – A combined +1.1 in January/February (2.5 – 3.3 – 3.6, 6+), iHeartMedia news/talk KDFD “Freedom 93.7 – Real News, Real Talk” drops two-tenths to 3.4 (6+) but remains at #13. Its “Holiday” 2019 loss of three-tenths suspended six increases in succession that yielded a +2.7 (.1 – .2 – .8 – 1.1 – 2.1 – 2.6 – 2.8, 6+). Down or flat three straight sweeps for a -1.1 (2.5 – 2.5 – 2.1 – 1.4, 6+), KDFD news/talk cluster-mate KOA “Colorado’s News, Traffic, & Weather Station” is up one-half share in February/March (1.4 – 1.6 – 1.9, #22 to #19, 6+). Co-owned KHOW “Talk Radio 630” was down one-tenth in back-to-back reports (1.2 – 1.1 – 1.0, 6+), but is a combined +.6 in February/March (1.0 – 1.4 – 1.6, #23 to #21, 6+).

Following January’s +.6 to 3.1 (6+), Bonneville-owned KKFN “Sports Radio 104.3 The Fan” surrenders seven-tenths in February/March (3.1 – 2.7 – 2.4, #15 to #18, 6+). KSE Radio Ventures-owned KKSE-FM “Attitude Sports Radio 92.5” is down one-tenth in February/March (.9 – .9 – .8, #25 to #28, 6+).

Over and above continuing an alternating down/up pattern that commenced in August and includes its current +1.1 (5.1 – 4.9 – 5.4 – 5.3 – 6.3 – 4.8 – 5.5 – 5.2 – 6.3, 6+), Colorado Public Radio news/talk KCFR marches from third to a first-place tie. KCFR has been -1.6 (June); +.8 (July); +.5 (October); +1.0 (December); -1.5 (“Holiday” 2019); +.7 (January 2020); and +1.1 (March). Up four-tenths in three straight modest gains (.5 – .6 – .8 – .9, 6+), Community Radio for Northern Colorado news/talk KUNC repeats at #26.

Denver Music Formats – Winning ways continue for Bonneville country outlet KYGO, which is +2.0 via three consecutive upticks (4.3 – 5.3 – 5.4 – 6.3, 6+) and progresses from second to a first-place deadlock with KCFR (see above). This (6.3) is the first time KYGO has reached the six-share level since October (6.1). Jumping seven-tenths each are Entravision Spanish adult hits KJMN “Radio La Suavecita” (tenth to fifth) and Entercom hot AC KALC “Alice 105.9” (#14 to #8). KJMN is +1.0 in February/March (3.5 – 3.8 – 4.5, 6+), hitting the four-share threshold (4.5) for the first time since October (4.0). Regaining in full the seven-tenths it dropped in February, “Alice” is in an alternating down/up pattern (4.5 – 3.5 – 3.9 – 3.2 – 3.9, 6+). Also in the seven-tenths theme, Latino Communications regional Mexican KBNO “Que Bueno Denver” pops on with a +.7 (#30, 6+). By picking up six-tenths to 3.3 (steady at #15, 6+), Entravision’s similarly-programmed KXPK “La Tricolor 96.5” suspends five successive downturns that resulted in a -1.2 (3.9 – 3.6 – 3.4 – 3.1 – 2.9 – 2.7, 6+). Even though iHeartMedia classic rock KRFX is +1.0 as a result of three bumps in a row (5.0 – 5.4 – 5.7 – 6.0, 6+), “103.5 The Fox” has a February-only stay at #1 and segues to #3. After logging three straight up or flat trends that yielded a +1.1 (3.9 – 3.9 – 4.9 – 5.0, 6+), iHeartMedia triple A KBCO “97.3 World Class Rock” craters by -1.4 to 3.6 (fourth to tenth, 6+). Faltering by seven-tenths and one-half share, respectively, are KSE Radio Ventures classic hits-oldies KXKL “Kool 105 Denver’s Greatest Hits” (sixth to eighth) and iHeartMedia alternative KTCL “Channel 93.3” (3.6, ninth to tenth, 6+). “Kool” is off nine-tenths in February/March (4.8 – 4.6 – 3.9, 6+); “Channel 93.3” was up one-tenth in January/February (4.0 – 4.1 – 4.1, 6+).

Baltimore

Spoken-Word Formats – Owing to nine successive upticks since July, Hearst Television-owned WBAL “News Radio – Expect More” is an overall +3.3 and crosses the five-share threshold (1.8 – 2.2 – 2.5 – 2.7 – 2.9 – 3.2 – 3.4 – 3.9 – 4.4 – 5.1, unchanged at #8, 6+). Independent news/talk WCBM “680 Stimulating Talk – Breaking News” is a cumulative +1.4 via three straight bumps (2.3 – 3.3 – 3.4 – 3.7, #12 to #11, 6+). Cumulus Media Washington, DC news/talk WMAL gained one-half share in four straight up or flat trends (.1 – .1 – .4 – .5 – .6, 6+) but drops one-tenth to .5 (#25 to #26, 6+).

Shifting from #11 to #12, Entercom sports talk WJZ-FM “105.7 The Fan” is -1.5 in February/March (5.1 – 3.9 – 3.6, 6+).

WJZ-FM’s business news sibling WDCH more than doubles (+.6) its 6+ AQH share through three consecutive increases (.5 – .6 – .9 – 1.1, #19 to #18, 6+).

As a result of three improvements in succession, Your Public Radio news/talk WYPR “88.1 Your NPR News Station” nearly doubles (+2.8) its 6+ AQH share (2.9 – 4.3 – 4.5 – 5.7, seventh to fifth, 6+). Entering the top twenty (#25 to #20), American University-owned news/talk WAMU doubles its 6+ AQH share through three sweeps without a loss (.4 – .5 – .5 – .8, 6+).

Baltimore Music Formats – In three ratings periods in succession without a loss, Shamrock Communications classic rock WZBA “100.7 The Bay” is a collective +1.4 (3.8 – 4.3 – 4.3 – 5.2, 6+) and jumps from ninth to sixth with its best 6+-stat (5.2) since June (5.3). Notwithstanding that Radio One urban AC WWIN-FM is down eight-tenths in February/March (8.7 – 8.1 – 7.9, 6+), “Magic 95.9” is #1 the third time in a row. WWIN-FM was dislodged from the top spot in “Holiday” 2019, after seven successive months there. “Magic” was -.8 (October); +.6 (November); -.9 (December); +1.0 (January 2020); and -.6 (February). Recent (6+) fluctuations by Entercom adult contemporary WLIF “Today’s 101.9” are: +10.1 (5.9 – 7.9 – 16.0, December/“Holiday” 2019, 6+); -9.5 (16.0 – 6.5, January 2020, 6+); +1.0 (6.5 – 7.5, February, 6+); and now -1.2 in March (7.5 – 6.3, second to third, 6+). Stuck on 5.9 (6+) in October and November, WLIF had a “Holiday” 2019-only stay at #1. By dropping nine-tenths to 5.0 (fourth to ninth, 6+), Hearst Television’s  WIYY “98 Rock” surrenders all but one-tenth of January/February’s +1.0 (4.9 – 5.9 – 5.9, 6+). This is the 21st sweep in succession that Peter and John Radio Fellowship contemporary Christian WRBS-FM is unlisted; “95.1 Shine FM – Baltimore’s Positive Hits Station” was #13 in August 2018 (2.6, 6+).

St. Louis

Spoken-Word Formats – Off nine-tenths in December/“Holiday” 2019 (3.6 – 3.3 – 2.7, 6+), Entercom-owned KFTK “FM News Talk 97.1” more than doubles (+2.8) its 6+ AQH share in three straight upticks and enters the top five (2.7 – 4.0 – 4.6 – 5.5, #11 to #5, 6+). After sputtering by six-tenths in February to 5.1 (6+), news/talk cluster-mate KMOX “The Voice of St. Louis” regains half that shortfall (5.4, +.3, eighth to sixth, 6+). KMOX was a combined +1.2 in “Holiday” 2019/January 2020 (4.5 – 4.7 – 5.7, 6+).

Recent shifts by Hubbard Broadcasting’s WXOS “101 Sports” include: -.9 (4.9 – 4.3 – 4.0, December/“Holiday” 2019, 6+); +.6 (4.0 – 4.6, January 2020, 6+); and -1.2 in February/March (4.6 – 4.3 – 3.4, #13 to #14, 6+).  

Following January’s +1.0 to 4.2 (6+), University of Missouri news/talk KWMU surrenders 90% of that increase (4.2 – 3.4 – 3.3, flat at #15, 6+).

St. Louis Music Formats – Owing to four positive spikes in succession, WFUN “95.5 R&B For The Lou” is a combined +1.8 (3.9 – 4.4 – 5.0 – 5.4 – 5.7, fifth to fourth, 6+). The Radio One urban AC lost four-tenths in November/December (4.3 – 4.1 – 3.9, 6+). Down one-tenth in February (4.8 – 4.7, 6+), Hubbard’s WIL “New Country 92.3” answers with a March increase of seven-tenths (5.4, ninth to sixth, 6+). WIL was a combined -1.3 in December/“Holiday” 2019 (5.6 – 4.7 – 4.3, 6+). Even though its format rival, iHeartMedia’s KSD, gains eight-tenths via three straight improvements (3.8 – 4.3 – 4.6 – 4.6, 6+), “93.7 The Bull – #1 For New Country” backslides from #11 to #12. When “The Bull” added three-tenths in December, it halted three consecutive declines that led to a loss of seven-tenths (5.0 – 4.6 – 4.4 – 4.3, 6+); however, KSD forfeited eight-tenths in “Holiday” 2019. WIL and KSD were each up one-half share in January. Hubbard Broadcasting’s KSHE “95 Real Rock Radio” is down six-tenths in February/March (11.2 – 10.8 – 10.6, 6+) but is #1 the third month in succession. KSHE segued to the runner-up slot in “Holiday” 2019, after eight consecutive months on top. Its “Holiday” 2019 -1.1 interrupted four consecutive improvements that resulted in a +2.2 (8.6 – 9.3 – 9.5 – 9.8 – 10.8, 6+). December’s 10.8 marked the first time KSHE hit double-digits in the PPM-era. Sample (6+) KSHE shifts include: +1.3 (March 2019); -1.6 (April); +.9 (June); +.7 (September); +1.0 (November); -1.1 (“Holiday” 2019); and +1.5 (January 2020). Forfeiting one-half share each are Entercom hot AC and CHR siblings KYKY “Y-98” (4.9, #5 to #11, 6+) and KNOU “Now 96.3” (flat at #17). KYKY was up nine-tenths in January/February (4.5 – 5.1 – 5.4, 6+); KNOU is trending 3.0 – 2.7 – 3.1 – 2.6 (“Holiday” 2019 through March 2020, 6+).

Category: Ratings Takeaways

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