March 2020 PPM Ratings Takeaways – Round Three

| April 17, 2020

Warning: Illegal string offset 'video_embed' in /home/talkers/public_html/wp-content/themes/wp-prosper-prem/functions.php on line 1011

March 2020 PPM Data – Information for the March 2020 ratings period has been released for Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus. Nielsen Audio’s March 2020 survey period covered February 27 – March 25. Managing editor Mike Kinosian (Kinosian@TALKERS.com) provides his “Takeaways” from the PPM-markets below.

Portland

Spoken Word Formats – It has been a seesaw lately for Alpha Media-owned news/talk KXL. “FM News 101 – Stay Connected” was: +.2 (December 2019); -.8 (“Holiday” 2019); +.5 (January 2020); -.2 (February); and in March, racks up a robust +1.8 to cross the six-share level (4.9 – 6.7, fourth to third, 6+). Posting its seventh straight up or flat trend for a net gain of nine-tenths (2.3 – 2.3 – 2.4 – 2.5 – 2.5 – 2.5 – 2.8 – 3.2, 6+), iHeartMedia’s KEX “News Radio 1190 – Depend On Us” progresses from #18 to #14. Regaining two-tenths of February’s -.3 (1.5 – 1.2 – 1.4, 6+), Alpha Media news/talk KUFO “Freedom 970” continues at #22. Salem Media Group’s KPAM “AM 860 The Answer” is without an increase the sixth time in a row for a net loss of just one-tenth (.5 – .4 – .4 – .4 – .4 – .4 – .4, 6+) and is locked at #28.

Continuing an alternating up/down pattern that began in September (1.4 – 1.8 – 1.6 – 1.7 – 1.2 – 1.9 – 1.5 – 1.7, 6+), Alpha Media sports talk KXTG “The Game” repeats at #21. Entercom’s similarly-formatted KFXX “1080 The Fan” is down a collective four-tenths in six successive negative or neutral trends (1.6 – 1.6 – 1.5 – 1.5 – 1.3 – 1.2 – 1.2, 6+) and dips from #22 to #23. Down one-third of its 6+ AQH share (-.3) in February/March (.9 – .7 – .6, 6+), iHeartMedia-owned KPOJ “Sports Radio 620” falls from #24 to #26.

A hefty +1.7 in March enables Oregon Public Broadcasting public radio news/talk KOPB to advance from second to first and nearly reach double-digits (8.2 – 9.9, 6+). Tied for the top spot in January, KOPB has been +.6 (April); -.9 (May); +.5 (August); +1.1 (October); -.6 (November); +.6 (January 2020); and +1.7 (March).

Portland Music Formats – On top the past four sweeps (including sharing the lead in January with public radio news/talk KOPB), iHeartMedia adult contemporary KKCW segues to #2. “K-103” has essentially shed half (-6.8) its 6+ AQH share in three straight dips (13.9 – 8.5 – 8.4 – 7.1, 6+). A combined +6.5 in December/“Holiday” 2019 (7.4 – 9.1 – 13.9, 6+), KKCW regressed by -5.4 in January; 13.9 was its highest 6+-share since “Holiday” 2018’s 16.2. “K-103” was on top in July, August, and September, before slipping to #2 in October. After improving by seven-tenths in February, iHeartMedia classic hits-oldies KLTH “106.7 The Eagle” spirals by -1.0 (6.1 – 5.1, third to fourth, 6+). “The Eagle” had been an overall -3.1 in three downturns in a row (8.5 – 7.1 – 5.9 – 5.4, 6+) and had a November-only stay at #1. By gaining nine-tenths in February, All Classical Public Media’s KQAC pulled the plug on four straight down or flat trends that accounted for a net loss of seven-tenths (3.4 – 3.4 – 3.1 – 3.0 – 2.7, 6+). In March though, “All Classical Portland” surrenders six-tenths (3.6 – 3.0, #12 to #17, 6+). Off by one-half share each are Entercom adult hits KYCH “97.1 Charlie We Play Everything” (4.7 – 4.2, fifth to seventh, 6+) and Alpha Media CHR KBFF “Live 95.5” (sixth to ninth). Six recent (6+) shifts for “Charlie” include: +.6 (September/October); -1.1 (November/December); +2.1 (“Holiday” 2019); -.8 (January 2020); -1.2 (February); and -.5 (March). After notching a January improvement of seven-tenths, “Live 95.5” replicates February’s half-share loss (4.9 – 4.4 – 3.9, 6+). Entering the January sweep, KBFF was off eight-tenths via three drops in a row (5.0 – 4.8 – 4.3 – 4.2, 6+).

Charlotte

Spoken-Word Formats – As a result of three straight upticks, Entercom news/talk WBT is an overall +2.2 (3.5 – 4.9 – 5.3 – 5.7, 6+) and advances from sixth to fifth.

Via three consecutive sweeps without a loss, co-owned WFNZ “The Fan – Charlotte’s Sports Leader” gains six-tenths (1.2 – 1.4 – 1.4 – 1.8, #18 to #16, 6+).

Pushing up from #15 to #13, University Radio Foundation news/talk WFAE is a cumulative +1.1 through three spikes in succession (2.0 – 2.6 – 2.7 – 3.1, 6+).

Charlotte Music Formats – Answering February’s loss of three-tenths with a March boost of one-half share (5.5 – 5.2 – 5.7, 6+), iHeartMedia’s WKKT “96.9 The Kat – Charlotte’s #1 for New Country” jumps from seventh to fifth. It is tied there with Beasley Media Group-owned WSOC “103.7 Country’s Hottest Hits,” which erases half of February’s -.4 by adding two-tenths (5.9 – 5.5 – 5.7, steady at #5, 6+). In “Holiday” 2019, WSOC was -1.2, while WKKT was -1.1; both were +1.0 in January. WSOC has been -1.5 (June/July); +.8 (August); -1.2 (September/October); +1.5 (November); -1.0 (December) -1.2 (“Holiday” 2019); and +1.0 (January 2020). In advance of August/September’s -1.1 (6.6 – 6.0 – 5.5, 6+), “The Kat” was a collective +1.3 via five successive positive or neutral moves (5.3 – 6.1 – 6.3 – 6.4 – 6.4 – 6.6, 6+). In addition to being #1 the third time in a row, iHeartMedia classic rock WRFX “99.7 The Fox” is an overall +1.7 through three successive increases (6.4 – 6.8 – 7.9 – 8.1, 6+). Immediately prior, “The Fox” had been -1.9 via three straight setbacks (8.3 – 8.2 – 7.3 – 6.4, 6+). WRFX was ousted from the top spot in December, after three successive months there. Down or flat the past three months for a net loss of six-tenths (5.1 – 5.0 – 4.5 – 4.5, 6+), Beasley Media Group urban contemporary WPEG “Power 98” logs a +.4 to 4.9 (ninth to eighth, 6+). Directly after alternative cluster-mate WEND dialed up a February +1.1 (3.2 – 4.3, 6+), “106.5 The End” craters by -1.7 to 2.6 (6+) and departs the top ten (#10 to #14). Having posted a 3.4 (6+) in three of the last six sweeps (3.4 – 3.1 – 3.4 – 3.4 – 3.5 – 3.2, 6+), Entercom hot AC WLNK “107.9 The Link Charlotte’s Best Mix” regresses by eight-tenths to 2.4 (#14 to #15, 6+). Trending 4.1 – 4.0 – 4.1 (January – February – March, #12 to #10, 6+), Beasley Media Group CHR WNKS “Kiss 95.1” leapfrogs iHeartMedia’s similarly-formatted WHQC “Hits 96.1” (3.7, flat at #11, 6+), which was +.6 in January/February (3.5 – 4.1 – 4.1, 6+).

San Antonio

Spoken-Word Formats – A combined +1.0 in January/February (5.3 – 5.7 – 6.3, 6+), iHeartMedia-owned WOAI “News Radio 1200 – San Antonio’s News, Traffic, & Weather” forfeits half that increase in March (5.8, -.5, 6+) but remains in third-place. Three straight modest gains by Alpha Media news/talk KTSA “Stay Connected” generate a net of one-half share (1.3 – 1.5 – 1.6 – 1.8, steady at #21, 6+).

At the same time that iHeartMedia-owned KTKR “Ticket 760 – San Antonio’s Sports Station” adds one-tenth (.5 – .6, unchanged at #29, 6+), Alpha Media sports talk KZDC “ESPN San Antonio” forfeits one-tenth (.6 – .5, #28 to #32, 6+).

Up seven-tenths in January/February (2.7 – 3.2 – 3.4, 6+), Texas Public Radio news/talk KSTX drops two-tenths to 3.2 (6+) but carries on at #14.

San Antonio Music Formats – As a result of three straight positive or neutral trends, Educational Media Foundation contemporary Christian KZAR “Air 1 Worship Now” more than doubles (+1.1) its 6+ AQH share (.8 – 1.2 – 1.2 – 1.9, 6+) and enters the top twenty (#20). This (1.9) is its best 6+-stat since July’s 2.0. On top the third month in a row, Cox Media Group classic hits-oldies outlet KONO-FM “101.1 San Antonio’s Greatest Hits” has been: -1.8 (“Holiday” 2019); +.8 (January 2020); -.7 (February); and now +.5 in March (6.8 – 7.3, 6+). KONO-FM was the market leader ten ratings periods in a row before segueing to #2 in “Holiday” 2019. Prior to that sweep, KONO-FM was a cumulative +1.8 in four consecutive bumps (6.7 – 7.2 – 7.8 – 8.2 – 8.5, 6+). Posting gains of one-half share, in addition to KONO-FM, are classic rock cluster-mate KTKX “106.7 The Eagle” (4.1 – 4.6, ninth to sixth, 6+) and Alpha Media regional Mexican KSAH “Norteno 104.1” (1.6 – 2.1, #20 to #19, 6+). February’s +.8 by “The Eagle” suspended three straight downturns that accounted for a -.9 (4.2 – 4.0 – 3.7 – 3.3, 6+). KSAH is substituting its March +.5 for February’s loss of equal magnitude. Entering the February sweep, “Norteno 104.1” had been within 2.0 – 2.6 territory (6+) the previous eight reports. Plummeting by -1.0 are iHeartMedia adult contemporary KQXT “Q-101.9” (#4 to #11) and Texas Public Radio classical KPAC (#19 to #24). The 6+ AQH share of KQXT has eroded by more than 60% (-6.5) in three straight sweeps without an increase (10.5 – 5.0 – 5.0 – 4.0, 6+). KPAC is -1.1 in February/March (2.3 – 2.2 – 1.2, 6+). Off seven-tenths in February/March (4.7 – 4.5 – 4.0, 6+), iHeartMedia CHR KXXM “96.1 Now” tumbles out of the top ten (#6 to #11).

Sacramento

Spoken-Word Formats – Already posting its second colossal bump of 2020, KFBK “Sacramento’s News, Weather and Traffic Station” is #1 the third straight month. In January, KFBK logged a mammoth +2.7; now in March, it boasts a +1.9 (8.4 – 10.3, 6+). Furthermore, the iHeartMedia-owned outlet joins Bonneville adult contemporary KYMX “Mix 96” and Entercom classic rock KSEG “96.9 The Eagle” as the only Sacramento stations to reach double-digits (6+) in the PPM-era. KYMX has accomplished the feat four times (14.2, 13.8, 13.0, and 11.7, 6+), while KSEG has it managed it on three occasions (10.6, 10.3, and 10.0, 6+). Off three-tenths in February/March (2.2 – 2.2 – 1.9, 6+), following January’s +.7, KFBK cluster-mate KSTE “Talk 650” slips from #15 to #16.

Regaining the one-tenth it lost in February (1.1 – 1.0 – 1.1, 6+), Bonneville’s KHTK “Sports 1140” advances from #21 to #19. Meanwhile, Entercom sports talk KIFM-AM “ESPN Radio 1320” forfeits an overall half-share in three straight declines (1.5 – 1.4 – 1.2 – 1.0, 6+) and exits the top twenty (#18 to #21). These two sports talkers were tied in July, August, and October.

The “Holiday” 2019 through March 2020 topline for Capital Public Radio news/talk KXJZ is: 4.4 – 4.7 – 4.4 – 4.6 (eighth to sixth, 6+). December 2018’s 6.9 is the highest 6+-stat in its PPM-history.

Sacramento Music Formats – A combined +.8 in February/March (3.4 – 3.7 – 4.2, 6+), Entercom alternative KKDO “Alt 94.7” enters the top ten (#11 to #9) with its best 6+-stat (4.2) since October’s 4.3. Repeating in fourth-place, co-owned KRXQ “98 Rock” is +1.5 via four straight spikes (4.8 – 5.2 – 5.3 – 6.2 – 6.3, 6+). An overall -1.4 in three drops in a row (2.6 – 2.5 – 1.5 – 1.2, 6+), Lotus Communications regional Mexican KVMX-FM halts the slide with a +.3 to 1.5 (#18 to #17, 6+). The just-concluded negative streak directly followed “La Ranchera” doubling (+1.3) its 6+-stat through three consecutive gains (1.3 – 1.7 – 2.0 – 2.6, 6+). Even though aforementioned Bonneville adult contemporary KYMX “Mix 96” has had its 6+ AQH share whittled by approximately 60% (-7.7) in three straight decreases (12.6 – 6.0 – 5.0 – 4.9, 6+), “Mix 96” progresses from sixth to fifth. On top in “Holiday” 2019, “Mix” tripled (+8.4) its 6+ AQH share via four consecutive improvements (4.2 – 4.5 – 4.5 – 6.1 – 12.6, 6+). Another major move is made by iHeartMedia’s similarly-formatted KBEB “92.5 The Breeze,” which has been a combined +.9 (August/September); -.9 (October); +.6 (November); -.8 (December/“Holiday” 2019); +1.1 (January/February); and now -.9 in March (4.8 – 3.9, seventh to tenth, 6+). In February, KBEB and its classic rock sibling, KYRV “93.7 The River,” both improved by six-tenths. While “The Breeze” surrenders nine-tenths in March, “The River” falters by eight-tenths (5.1 – 4.3, fifth to eighth, 6+). February’s increase curtailed three straight KYRV losses that accounted for a -.6 (5.1 – 4.8 – 4.7 – 4.5, 6+). A combined +1.1 in January/February (2.6 – 2.8 – 3.7, 6+), Bonneville hot AC KZZO “Now 100.5 Today’s Best Hits” surrenders roughly half that increase (3.2, -.5, #11 to #12, 6+). Entering the January sweep, KZZO was -1.8 in three straight decreases (4.4 – 3.8 – 3.5 – 2.6, 6+). As a result of six up or flat reports in a row, Entravision Spanish adult hits KXSE netted nine-tenths (1.2 – 1.2 – 1.4 – 1.4 – 1.5 – 2.0 – 2.1, 6+). In March, however, “La Suavecita 104.3” drops one-tenth to 2.0 (6+) yet advances from #16 to #14. In six straight sweeps without an increase, iHeartMedia urban-rhythmic oldies KHYL “V-101” is a cumulative -1.9 (4.5 – 3.9 – 3.5 – 3.5 – 2.9 – 2.8 – 2.6, flat at #13, 6+).

Pittsburgh

Spoken-Word Formats – Matching (and exceeding by one-tenth) January/February’s +1.2 (3.1 – 4.0 – 4.3, 6+) with a March +1.3 to 5.6 (6+), Entercom’s KDKA-AM “News Radio 1020” elevates from ninth to fifth.

While steady in fourth-place, co-owned sports talk KDKA-FM is -1.2 in February/March (7.9 – 7.5 – 6.7, 6+); “93.7 The Fan” was +1.5 in January. Similarly-formatted/iHeartMedia-owned WBGG 970 AM – ESPN Pittsburgh” notches its third straight up or flat trend (.1 – .2 – .2 – .2, 6+) and is anchored at #20.

Continuing an up/down pattern that began in November and includes its current +.6 (3.8 – 4.2 – 3.7 – 4.0 – 3.7 – 4.3, 6+), Essential Public Media news/talk WESA “90.5 Pittsburgh’s NPR Station” carries on at #10.

Pittsburgh Music Formats – By replicating January/February’s combined +1.2 (1.9 – 2.7 – 3.1, 6+), iHeartMedia’s WPGB “Big 104.7 Pittsburgh’s #1 For New Country” crosses the four-share level and enters the top ten (4.3, +1.2, #11 to #10, 6+). In “Holiday” 2019, “Big 104.7” faltered by one-half share to 1.9, halting 13 successive survey periods of posting a 6+-stat within 2.3 – 2.9 range. A combined +1.9 in January/February (3.1 – 4.3 – 5.0, 6+), Entercom-owned/similarly programmed WDSY “Pittsburgh’s Country Y-108” drops one-tenth to 4.9 (6+) but remains at #6. Entering the January sweep, “Y-108” was an overall -2.1 in three straight drops (5.2 – 4.7 – 4.1 – 3.1, 6+). That immediately followed a +1.0 in three up or flat shifts in succession (4.2 – 4.2 – 4.9 – 5.2, 6+). Although down-one-tenth, iHeartMedia-owned rocker WDVE advances from second to first. Its “Holiday” 2019 through March 2020 topline is a very consistent 8.2 – 8.1 – 8.3 – 8.2 (6+). Ousted from the top spot after three straight months there is WDVE’s classic hits-oldies sibling WWSW “94.5 3WS” (8.7 – 7.4, -1.3, first to third, 6+). Its February half-share improvement followed January’s -5.4 (13.6 – 8.2, 6+). WWSW occupied the runner-slot three months in succession before proceeding to #1 (with a +5.0) in “Holiday” 2019. Immediately prior to the October sweep, “3WS” spent three successive months on top. Still in that iHeartMedia cluster, alternative WXDX “105.9 The X,” which was +1.0 in January/February (4.1 – 4.8 – 5.1, 6+), falters by one-half share to 4.6 (fifth to eighth, 6+). Repeating in sixth-place, Renda Broadcasting adult contemporary WSHH “Wish 99.7” is -2.7 in three straight dips (7.6 – 5.1 – 5.0 – 4.9, 6+). When “Wish” picked up four-tenths in December, it halted six consecutive sweeps without an increase that resulted in an overall -1.7 (6.3 – 5.2 – 5.2 – 5.2 – 5.0 – 4.8 – 4.6, 6+). Tied at #12 are Entercom hot AC WBZZ “Star 100.7” and Steel City Media’s similarly-programmed WLTJ “Q-92.9.” WBZZ is a collective -1.7 through four consecutive negative or neutral reports (4.5 – 3.4 – 3.1 – 3.1 – 2.8, #11 to #12, 6+); “Q-92.9” is up three-tenths in February/March (2.5 – 2.8 – 2.8, #13 to #12, 6+).

Salt Lake City

Spoken-Word Formats – By posting a +1.1 (4.9 – 6.0, 6+), Bonneville’s KSL leaps from eighth to third. Entering the January sweep, “News Radio 102.7 FM & 1160 AM” was a collective -2.4 in three successive decreases (6.4 – 5.7 – 5.6 – 4.0, 6+). Even though it is without a loss the third straight time for a +1.1 (4.1 – 5.0 – 5.2 – 5.2, 6+), iHeartMedia-owned KNRS “Talk Radio 105.9 – Listen And You’ll Know” backslides from seventh to eighth. In three successive up or flat moves, Cumulus Media-owned KKAT “860 AM – Utah’s Big Talker” has nearly tripled (+.5) its 6+ AQH share (.3 – .6 – .8 – .8,  6+), yet drops from #18 to #20.

Advancing from #14 to #15, University of Utah public radio news/talk KUER is a collective +1.2 via three bumps in a row (1.7 – 2.3 – 2.4 – 2.9, 6+). In addition to notching its fifth consecutive sweep without a loss for a net gain of eight-tenths (.1 – .1 – .1 – .2 – .4 – .9, 6+), Brigham Young University public radio news/talk KUMT cracks the top twenty (#18).

Salt Lake City Music Formats – Independent KSOP-FM “Z-104 Utah’s #1 Country Station” logs its third uptick in a row for a +1.6 (3.7 – 4.5 – 4.8 – 5.3, 6+) and progresses from ninth to seventh with its best 6+-stat (5.3) since August’s 5.8. Despite having its 6+ AQH share sliced by roughly 65% (-13.8) as a result of three straight downturns (21.1 – 8.5 – 7.6 – 7.3, 6+), Bonneville adult contemporary KSFI “FM 100.3 Better Music/Better Work Day” is #1 the seventh successive report. Entering the January ratings period, KSFI was a collective +14.8 via four consecutive increases (6.3 – 6.7 – 6.8 – 11.0 – 21.1, 6+). KSFI is the only PPM-market outlet to reach the 20-share level (6+) and has accomplished that feat in “Holiday” 2019 (21.1, 6+); “Holiday” 2018 (21.8, 6+); “Holiday” 2017 (23.2, 6+); “Holiday” 2016 (20.6, 6+); and “Holiday” 2015 (21.4, 6+). The four most recent shifts by Cumulus Media CHR KENZ “Power 94.9 Utah’s New Hit Music” are: +1.5 (3.1 – 4.5 – 4.6, December/“Holiday” 2019, 6+); -.8 (4.6 – 3.8, January 2020, 6+); +.5 (3.8 – 4.3, February, 6+); and now -.7 in March (4.3 – 3.6, #11 to #12, 6+). Off eight-tenths in February/March (5.8 – 5.5 – 5.0, 6+), iHeartMedia hot AC KJMY “My-99.5” slumps from fourth to ninth. KJMY’s January +2.1 shattered its overall -2.2 through five downturns in a row (5.9 – 5.4 – 5.0 – 4.9 – 4.4 – 3.7, 6+). Unlisted the 16th sweep in a row are Broadway Media-owned adult hits KYMV; alternative KXRK; CHR KUDD; country KEGA; and rhythmic CHR KUUU.

Las Vegas

Please note that on March 13, Nielsen Audio released revised local summary and respondent-level data for December 2019; “Holiday 2019”; and January 2020. The internal clock in Lotus Communications-owned classic rock KXPT’s encoder “was not working properly during these survey periods, resulting in atypically low estimates for the station. The revised estimates reflect complete measurement of panelist exposure to KXPT. For stations other than KXPT, AQH persons and AQH rating are not affected, but there may be minor differences in AQH share and AQH rank. Nielsen has determined this issue was isolated to KXPT’s specific device, which has been replaced. There have been no issues with encoders for other stations in Las Vegas.”

It is for that reason some 6+ shares and ranks below are slightly different from Las Vegas “Takeaways” columns in December 2019, “Holiday” 2019,” and/or January 2020.

Spoken-Word Formats – Off a combined four-tenths in February/March (2.5 – 2.1 – 2.1, 6+), Entercom-owned KXNT “News Talk Radio 840” drops from #18 to #19. Catching KXNT is Beasley Media Group news/talk KDWN “AM 720 Where Las Vegas Comes to Talk,” which improves by four-tenths in back-to-back reports (1.3 – 1.7 – 2.1, #23 to #19, 6+).

In six successive sweeps without an increase, Lotus Communications sports talk KWWN “ESPN Radio 1100” has lost six-tenths (1.4 – 1.3 – 1.2 – 1.0 – 1.0 – 1.0 – .8, flat at #26, 6+). KWWN siblings KRLV “Fox Sports Radio Las Vegas” (flat at .2, 6+) and KBAD “920 AM The Game” (flat at .2, 6+), as well as Entercom sports talk KXST “CBS Sports Radio 1140 AM” (flat at .2, 6+) are all tied at #32, just as they were in February.

After dropping three-tenths this time last month (2.9 – 2.6, 6+), Nevada Public Radio news/talk KNPR bounces back with a half share gain to 3.1 (#14 to #12, 6+).  

Las Vegas Music Formats – February’s tie at #1 continues in March as both iHeartMedia adult contemporary KSNE “Sunny 106.5 – Better Music For A Better Workday” (7.1 – 7.0, 6+) and Beasley Media Group classic hits-oldies KKLZ “Hits of the ‘80s and More” (7.1 – 7.0, 6+) each drop one-tenth. Although off roughly 54% (-.8.3) via three straight drops (15.3 – 8.6 – 7.1 – 7.0, 6+), “Sunny” has held (or shared) the lead in each of the past five reports. “Holiday” 2019’s 15.3 is the highest 6+-share by any Las Vegas station in the PPM-era. Prior to dropping one-tenth in March, KKLZ was a combined +.9 in January/February (6.2 – 6.9 – 7.1, 6+) and had a November-only visit at #1. KKLZ was a collective +2.0 through six consecutive increases (6.1 – 7.2 – 7.4 – 7.6 – 7.7 – 8.0 – 8.1, 6+), before spiraling by -1.7 in “Holiday” 2019. As a result of three straight bumps, country-formatted sibling KCYE “102.7 The Coyote” is an overall +1.7 (2.4 – 2.8 – 3.3 – 4.1, 6+) and advances from ninth to seventh. This directly follows a -1.7 in seven straight sweeps without an increase (4.1 – 3.8 – 3.7 – 3.0 – 2.6 – 2.6 – 2.6 – 2.4, 6+). By substituting February’s loss of six-tenths with a March increase of six-tenths (3.4 – 2.9 – 3.5, 6+), Entercom CHR KLUC “98.5 Las Vegas’ #1 Hit Music Station” enters the top ten (#12 to #9). Faith Communications contemporary Christian KSOS “SOS Radio” is +1.6 in February/March (3.1 – 4.2 – 4.7, 6+) and jumps from sixth to fourth. Per its readjusted stats, aforementioned Lotus Communications-owned KXPT was +.2.6 in January/February (3.7 – 4.9 – 6.3, 6+); however, “97.1 The Point #1 For Classic Rock” craters by -1.6 to 4.7 (third to fourth, 6+). An overall +1.8 via five successive up or flat moves (2.3 – 2.6 – 2.6 – 3.1 – 3.5 – 4.1, 6+), Kemp Broadcasting rhythmic CHR KVEG forfeits one-third of that gain (3.5, -.6, seventh to ninth, 6+). Dropping six-tenths as well in March is Univision Radio regional Mexican KISF “Zona MX 103.5” (2.3, #12 to #16, 6+), which had gained one-half share in January/February (2.4 – 2.5 – 2.9, 6+). Regressing by one-half share each are Lotus Communications Spanish adult hits KWID “La Buena 101.9” (fifth to sixth) and Entravision regional Mexican KQRT “La Tricolor 105.1” (#21 to #23). KWID is down seven-tenths in February/March (5.2 – 5.0 – 4.5, 6+). Since surfacing in print in December 2019, KQRT is trending 2.5 – 2.4 – 2.4 – 2.0 – 1.5 (6+).

Orlando

Spoken-Word Formats – The four most recent (6+) shifts by iHeartMedia-owned news/talk WTKS  are: -1.1 (“Holiday” 2019); +1.2 (January 2020); -.2 (February); and now +.7 in March as “Real Radio 104.1 – We Say What We Want” crosses the five-share level (4.4 – 5.1, tenth to seventh, 6+). A combined +1.3 in January/February (3.3 – 4.1 – 4.6, 6+), Cox Media Group’s WDBO-FM “News 96.5” falters by one-half share to 4.1 (6+) and departs the top ten (#9 to #12). Following a January/February +.9 (2.4 – 3.0 – 3.3, 6+), iHeartMedia’s WFLF “News Radio Orlando” surrenders six-tenths to 2.7 (#13 to #14, 6+).

Up three-tenths in January/February (.9 – 1.1 – 1.2, 6+), iHeartMedia-owned WYGM “FM 96.9 The Game – Orlando’s Sports Leader” drops one-tenth to 1.1 (#18 to #20, 6+). Meanwhile, Cox Media Group’s WDBO-AM “ESPN 580 Orlando” has its third straight fluctuation of two-tenths (1.2 – 1.4 – 1.2 – 1.0, #18 to #21, 6+). This time last month, WYGM and WDBO-AM were tied at #18.

Recapturing the one-tenth it lost in February (3.3 – 3.2 – 3.3, 6+), Community Communications’ news/talk WMFE “90.7 Public Radio for Central Florida” progresses from #14 to #13.

Orlando Music Formats – Off a combined six-tenths in “Holiday” 2019/January 2020 (5.2 – 5.1 – 4.6, 6+), Cox Media Group urban AC WCFB roars back with a +2.3 in February/March (4.6 – 5.0 – 6.9, 6+), rocketing from eighth to second. Powered by March’s +1.9, this (6.9) is the strongest 6+-showing for “Star 94.5” since April 2019’s 7.6. Country cluster-mate WWKA is an overall +2.1 via three straight upticks (2.9 – 3.9 – 4.1 – 5.0, 6+). In addition to re-entering the top ten (#11 to #8), “K-92.3” has its best 6+-stat (5.0) since December 2018 (5.1). Also cracking the top ten is iHeartMedia-owned WJRR “101.1 Orlando’s Rock Station,” which is +1.6 via three straight spikes (3.0 – 3.5 – 3.7 – 4.6, #12 to #10, 6+) and has its highest 6+-share (4.6) since October (4.8). Albeit -1.0 in February/March (9.2 – 8.4 – 8.2, 6+), Entercom classic hits-oldies WOCL “105.9 Sunny FM – We Own The ‘80s” is #1 the third report in a row. Before segueing to the runner-up slot in December, “Sunny” was #1 seven straight sweeps. It was -.8 (February); +1.2 (January); -1.1 (December/“Holiday” 2019); +.6 (November); and -2.5 in September/October). The dubious distinction of suffering the largest (6+) February 2020 – March 2020 decrease we’ve seen so far in these 36 PPM-markets (-2.2) falls to iHeartMedia adult contemporary WMGF. In fact, “Magic 107.7” has spiraled by roughly 63% (-9.7) as a result of three straight setbacks (15.4 – 8.1 – 7.9 – 5.7, second to sixth, 6+). Not only does the eight-tenths that Entercom hot AC WOMX accrued in January/February (4.3 – 5.1 – 5.1, 6+) vanish, “Mix 105.1” drifts from the top ten (4.3, -.8, #7 to #11, 6+). Forfeiting six-tenths each are iHeartMedia Spanish tropical and CHR siblings WRUM “Rumba 100.3” (flat at #3) and WXXL “XL-106.7” (5.8, fourth to fifth, 6+). “Rumba 100.3” is without an increase the fourth consecutive time for a net loss of -1.6 (7.5 – 6.9 – 6.5 – 6.5 – 5.9, 6+). When “XL-106.7” added three-tenths in February, it pulled the plug on three sweeps in succession without an increase that accounted for a -1.4 (7.5 – 6.4 – 6.4 – 6.1, 6+). JVC Media’s WOTW “103.1 The Wolf – New Country + All Time Favorites,” which was trending 1.1 – 1.2 – 1.3 (October – November – December, 6+), is unlisted the fourth time in a row.

Cincinnati

Spoken-Word Formats – Over and above being +3.0 via three straight upticks (7.1 – 8.1 – 8.3 – 10.1, 6+), iHeartMedia news/talk WLW progresses from the runner-up slot to #1 and is in double-digits (10.1, 6+) for the first time since September (10.7). Through three successive sweeps without a loss, co-owned WKRC “55 KRC The Talk Station” is a collective +1.2 (2.6 – 3.3 – 3.8 – 3.8, unchanged at #9, 6+).

After four straight down or flat reports in which its 6+ AQH share was carved in half (1.6 – 1.2 – 1.1 – 1.1 – .8, 6+), sports talk cluster-mate WCKY “Cincinnati’s ESPN 1530” adds two-tenths to 1.0 (#19 to #18, 6+). Steady at #23, co-owned WSAI “Fox Sports 1360” has logged either a .4 (6+) or .3 (6+) from April 2019 through March 2020: .4 – .3 – .3 – .4 – .3 – .3 – .4 – .4 – .3 – .3 – .3 – .4 – .4 (6+).

Following six down or flat sweeps in a row for a -.8 (2.9 – 2.9 – 2.9 – 2.9 – 2.4 – 2.4 – 2.1, 6+), Cincinnati Public Radio news/talk WVXU picks up one-tenth to 2.2 (#17 to #16, 6+).

Cincinnati Music Formats – After holding the lead position the past two reports, Cumulus Media classic hits-oldies WGRR “103.5 Cincinnati’s Greatest Hits” is -1.3 in February/March (11.3 – 10.1 – 10.0, 6+) and segues to #2. Prior to posting a January +2.8, WGRR lost a collective nine-tenths in three consecutive down or flat moves (9.4 – 9.3 – 8.5 – 8.5, 6+). “Cincinnati’s Greatest Hits” was #1 in eight of 2019’s 13 ratings periods: The exceptions were January, August, September, October, and “Holiday” 2019. The station WGRR replaced at #1 – co-owned adult contemporary WRRM – is an overall -8.0 in three consecutive declines (13.1 – 6.2 – 5.5 – 5.1, flat at #5, 6+). In “Holiday” 2019, “Warm 98.5” jumped from third to first. It was a combined +7.6 in December/“Holiday” 2019 (5.5 – 6.9 – 13.1, 6+), with 13.1 its highest 6+-stat since “Holiday” 2018’s 14.6. On the heels of breaking out a February +1.6, Cincinnati Public Radio-owned WGUC “Classical 90.9” surrenders half that increase (2.7 – 1.9, -.8, #14 to #17, 6+). Prior to February, WGUC was within 1.0 – 1.8 range (6+) in each of the previous 11 survey periods. A combined +2.5 in January/February (5.0 – 6.9 – 7.5, 6+), Hubbard Broadcasting’s WUBE “Get Your Country On B-105.1” returns six-tenths to 6.9 (6+) but continues in third-place. WUBE previously was an overall -2.3 in three drops in succession (7.3 – 6.9 – 6.0 – 5.0, 6+).

Cleveland

Spoken-Word Formats – As a result of three straight upticks – including its current +1.4iHeartMedia news/talk WTAM “1100 Cleveland’s News Radio” is a collective +3.0 (4.2 – 5.3 – 5.8 – 7.2, eighth to sixth, 6+). Radio One’s WZAK-HD3 debuted in print in November and had a topline of .6 – 1.2 – 1.5 (6+); WZAK-HD3 is unlisted the third straight month. After recording a .9 (6+) in four successive sweeps, Salem Media Group news/talk WHK “AM 1420 The Answer, News-Opinion-Insight” is unlisted as well. WHK was unlisted in July, August, and September, resurfacing in print in October.

While it repeats at #11, Entercom’s WKRK “Sports Radio 92.3 The Fan” is a combined -1.7 in February/March (4.9 – 3.6 – 3.2, 6+).

Steady in ninth-place, Ideastream-owned public radio news/talk WCPN logs its third spike in a row for a cumulative +2.1 and crosses the five-share level (3.1 – 4.2 – 4.4 – 5.2, 6+).

Cleveland Music Formats – Marching from third to first, Entercom-owned WNCX is a collective +2.1 in five straight positive or neutral sweeps (7.0 – 7.2 – 7.2 – 7.6 – 8.0 – 9.1, 6+). Furthermore, “98.5 Cleveland’s Classic Rock” boasts its highest 6+-stat in the PPM-era, reaching the nine-share level for the first time (9.1, 6+). Displaced from the top spot after two straight months there, iHeartMedia-owned WGAR shifts to #2. “Cleveland’s #1 For New Country” is a combined -1.5 in February/March (9.5 – 8.8 – 8.0, 6+). Its six most recent (6+) shifts are: +.9 (November); -.7 (December); -1.1 (“Holiday” 2019); +2.3 (January 2020); -.7 (February); and -.8 (March). Having lost roughly half (-2.4) its 6+ AQH share through five straight decreases (5.0 – 4.0 – 3.6 – 3.5 – 2.8 – 2.6, 6+), Radio One urban contemporary WENZ “Z-107.9” ends the slide with a +.4 to 3.0 (#13 to #12, 6+). Surfacing in print in January, gospel cluster-mate WENZ-HD2 has a topline of 1.9 – 1.6 – 2.5 (#15 to #14, 6+). In the last six reports (October 2019 – February 2020), iHeartMedia CHR WAKS has logged either a 3.2 or 3.5 (3.2 – 3.5 – 3.2 – 3.2 – 3.5 – 3.5, 6+). In March, however, “96.5 Kiss FM” falters by one-half share to 3.0 (flat at #12, 6+). Entercom adult contemporary WDOK “Cleveland’s Star 102” is an overall -4.4 in three straight downturns (11.8 – 8.3 – 7.7 – 7.4, 6+) and slips from fourth to fifth. On top in December and “Holiday” 2019, “Star” had been without a loss four straight sweeps for an overall +5.2 (6.6 – 6.6 – 7.2 – 9.0 – 11.8, 6+).

Kansas City

Spoken-Word Formats – Erasing February’s loss of three-tenths with a half-share March increase (5.6 – 5.3 – 5.8, 6+), Entercom news/talk KMBZ-FM “98.1 News-Traffic-Weather” continues in fifth-place. Co-owned KMBZ-AM “Talk 980” is +1.3 through three straight spikes and crosses the three-share level (1.8 – 2.0 – 2.3 – 3.1, #18 to #13, 6+). Compared to February, Cumulus Media’s KCMO-AM “Talk Radio 710 AM” drops one-tenth of its 6+ AQH share and one ranker (1.4 – 1.3, #20 – #21, 6+).

A combined -2.1 in February/March (4.8 – 4.1 – 2.7, 6+), Union Broadcasting’s WHB “Sports Radio 810” fades from the top ten (#9 to #16). Meanwhile, Entercom-owned KCSP “610 Sports Radio” has its 6+ AQH share erode by 40% (-1.2) in February/March (3.0 – 2.6 – 1.8, #15 to #19, 6+).

Owing to three bumps in a row, University of Missouri news/talk KCUR is an overall +1.3 (3.5 – 3.7 – 4.1 – 4.8, ninth to eighth, 6+).

Kansas City Music Formats – Country is the big headline here as the format’s 6+ share balloons by +3.8. Leading the charge is Steel City Media’s KFKF “Country 94.1,” which is +2.6 in February/March and crosses the eight-share level (5.6 – 5.9 – 8.2, third to second, 6+). Furthermore its +2.3 is the largest 6+ February 2020 – March 2020 increase by any station in the 36 PPM-markets whose data has been released thus far. Entercom’s WDAF “106.5 The Wolf” bounces back from February’s loss of two-tenths with a positive spike of nine-tenths (5.0 – 4.8 – 5.7, seventh to sixth, 6+). Advancing from eighth to seventh, Steel City Media’s KBEQ “Q-104 New Hit Country” is a collective +1.4 through three gains in succession (3.9 – 4.4 – 4.7 – 5.3, 6+). Entercom-owned KQRC lost six-tenths in three straight sweeps without an increase (3.8 – 3.8 – 3.7 – 3.2, 6+), but “98.9 The Rock” picks up two-tenths to 3.4 (#13 to #11, 6+). Co-owned alternative KRBZ “96.5 The Buzz” is in an alternating down/up pattern that began in October (2.2 – 1.9 – 2.2 – 2.0 – 2.5 – 2.2 – 2.3, #19 to #17, 6+). Despite being -4.2 as a result of three consecutive setbacks (12.8 – 10.0 – 9.0 – 8.6, 6+), Cumulus Media classic hits-oldies KCMO-FM “94.9 Kansas City’s Greatest Hits” is #1 the fourth straight report. KCMO-FM was a combined +4.2 in December/“Holiday” 2019 (8.6 – 9.3 – 12.8, 6+). “Holiday” 2019’s 12.8 marked the first time the station reached double-digits (6+) since “Holiday” 2017 (10.4). Recent (6+) fluctuations for “Kansas City’s Greatest Hits” include: +1.1 (March 2019); +1.3 (June); -.6 (August); +.6 (October); +.7 (December); +3.5 (“Holiday” 2019); -2.8 (January 2020); and -1.0 (February). Up one-tenth in February (8.5 – 8.6, 6+), co-owned KCFX “101 The Fox Kansas City’s Classic Rock Station” sputters by -1.0 in March to 7.6 (second to third, 6+). A combined +.5 in January/February (4.7 – 5.2 – 5.2, 6+), Entercom hot AC KZPT “99.7 The Point” falters by eight-tenths to 4.4 (sixth to ninth, 6+), its lowest 6+-stat since October’s 4.1. In a somewhat similar scenario, University of Northwestern St. Paul contemporary Christian KJNW “Life 88.5,” which was +1.0 in January/February, surrenders six-tenths to 3.3 (#11 to #12, 6+). Without an increase the seventh time in a row for an overall -1.2 (2.6 – 2.5 – 1.7 – 1.6 – 1.6 – 1.4 – 1.4 – 1.4, 6+), Cumulus Media-owned KCJK “105.1 The X – Kansas City’s Rock Alternative” repeats at #20.

Columbus

Spoken-Word Formats – In addition to crossing the nine-share level and carrying on at #2, iHeartMedia news/talk WTVN “News Radio 610” is a collective +3.4 via four positive spikes in succession (6.0 – 6.1 – 8.0 – 8.6 – 9.4, 6+).  

Despite being down four-tenths (5.2 – 4.8, 6+), Tegna’s WBNS-FM “Sports Radio 97.1 The Fan” proceeds from fifth to fourth. Co-owned/similarly formatted WBNS-AM, which posted a .2 the past six sweeps, drops to .1 (#15 to #16, 6+).

Replacing February’s loss of three-tenths with a March increase of four-tenths (4.3 – 4.0 – 4.4, 6+), Ohio State University public radio news/talk WOSU climbs from seventh to sixth.

Columbus Music Formats – Not only is iHeartMedia-owned WCOL an overall +2.8 as a result of three straight improvements (7.7 – 9.8 -10.2 -10.5, 6+), “92.3 Columbus’ #1 For New Country” is #1 the third straight time. Following 25 consecutive ratings periods on top, WCOL segued to #3 in “Holiday” 2019. By logging a 9.8 (6+) in December, WCOL failed to reach double-digits (6+) for the first time since June 2017. Sample (6+) WCOL fluctuations include: +1.2 (April); -1.3 (May); -.6 (June); -.8 (October); -1.1 (December); -2.1 (“Holiday” 2019); and +2.1 (January 2020). While flat at #15, the internet stream of Ohio State University-owned classical WOSU-HD2 is up six-tenths in February/March (.1 – .2 – .7, 6+). Off eight-tenths (5.3 – 4.5, 6+), co-owned adult hits WODC “93.3 The Bus” slips from fourth to fifth. WODC was +.9 (May); -.5 (June); +1.0 (July); -.9 (August); -.5 (September); +2.0 (December); +3.5 (“Holiday” 2019); -5.2 (January 2020); and +1.1 (February). Also in that iHeartMedia cluster, CHR WNCI “97.9 Columbus’ #1 Hit Music Station,” which was +1.2 in January/February (6.1 – 7.2 – 7.3, 6+), surrenders half that increase (6.7, -.6, 6+) but continues in third-place. One Connection Media Group contemporary Christian WCVO netted a +1.2 in four consecutive sweeps without a decrease (2.4 – 2.4 – 2.8 – 3.1 – 3.6, 6+); however, “104.9 The River” loses one-tenth in March to 3.5 (steady at #8, 6+). Through seven straight reports without an increase, Radio One’s WCKX “Power 107.5” is an overall -1.4 (3.7 – 3.6 – 3.6 – 3.4 – 2.9 – 2.5 – 2.5 – 2.3, ninth to tenth, 6+). This is the third month in a row that the following Saga Communications stations are unlisted: adult contemporary WSNY “Sunny 95,” which had a “Holiday” 2019-only stay at #1; WLVQ “Iconic Rock Q-96 FM”; hot AC WVMX “Mix 107.9”; and classic hits-oldies WNND “Rewind 103.5 & 104.3.”

Category: Ratings Takeaways

test