February 2020 PPM Ratings Takeaways – Round Four

| March 20, 2020

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February 2020 PPM Data – Information for the February 2020 ratings period has been released for Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford. Nielsen Audio’s February 2020 survey period covered January 30 – February 26. Managing editor Mike Kinosian (Kinosian@TALKERS.com) provides his “Takeaways” from the PPM-markets below.

Austin

Spoken-Word Formats – Directly following three straight decreases that led to a collective -1.4 (5.0 – 4.6 – 4.5 – 3.6, 6+), Sinclair Telecable-owned KLBJ-AM “News Radio 590” is a combined +1.0 in January/February (3.6 – 4.5 – 4.6, eighth to seventh, 6+). October’s 5.0 was KLBJ-AM’s best 6+-performance in more than six years (5.0, as well, June 2013). Up or flat the past five sweeps for a net gain of one-tenth (.3 – .3 – .3 – .4 – .4 – .4, 6+), Entercom’s KJCE “Talk Radio 1370” drops one-tenth to .3 (6+), but remains at #26.

Included in November 2019 through February 2020’s up/down/up/down pattern by Genuine Austin Radio sports talk KTXX “The Horn” is February’s -.6 (2.5 – 2.9 – 2.1 – 2.2 – 1.6, #16 to #18, 6+). Returning the one-tenth it added in January (.5 – .6 -.5, 6+), iHeartMedia-owned/similarly-formatted KVET-AM “1300 AM The Zone” remains at #25.

Not only does KUT add six-tenths to January’s +1.5 (7.4 – 8.9 – 9.5, 6+), the University of Texas at Austin-owned public radio news/talk facility repeats at #1. In “Holiday” 2019, KUT shifted to #2, following three sweeps in a row on top. Its recent (6+) fluctuations include: +1.6 (January 2019); +.7 (March); -2.0 (April); -1.6 (June); +.9 (July); +1.2 (August); +2.0 (October); -.5 (November); +.5 (December); -1.9 (“Holiday” 2019); +1.5 (January 2020); and +.6 (February). This is KUT’s highest 6+-stat since March (9.5, as well).

Austin Music Formats – Adding a +.6 to January’s half-share boost (3.5 – 4.0 – 4.6, 6+), Sinclair Telecable-owned KLBJ-FM “93.7 The Rock of Austin” elevates from tenth to seventh, where it is tied with co-owned news/talk KLBJ-AM (see above). In the market’s adult contemporary contest, Entercom-owned KKMJ “Majic 95.5 Better Music for a Better Workday” falters by roughly 47% (-5.5) in January/February (11.8 – 6.7 – 6.3, 6+) and repeats in third-place. KKMJ was a combined +6.7 in December “Holiday” 2019 (5.1 – 6.3 – 11.8, 6+) and had a “Holiday” 2019-only visit to #1. In “Holiday” 2019, “Majic” became the first Austin station to record double-digits (11.8, 6+) since it did so in “Holiday” 2017 (12.4). Sinclair Telecable’s similarly-formatted KGSR “Star 93.3” follows “Holiday” 2019’s increase of seven-tenths (2.0 – 2.7, 6+) with a combined -.6 in January/February (2.7 – 2.6 – 2.1, #14 to #15, 6+). After logging three consecutive up or flat trends for a net gain of two-tenths (1.1 – 1.2 – 1.3 – 1.3, 6+), Genuine Austin Radio-owned KOKE-FM “Austin’s Country Alternative” slips by one-tenth to 1.2 (6+) and departs the top twenty (#20 to #22). Elsewhere in the country format, iHeartMedia’s KVET-FM “98.1 The Austin Texas Original” improves by four-tenths (4.8 – 5.2, fifth to fourth, 6+), while co-owned KASE “Austin’s #1 For New Country” forfeits one-tenth (3.7 – 3.6, #11 to #12, 6+). An overall -1.2 as a result of three drops in a row (5.5 – 5.3 – 5.2 – 4.2, 6+), KVET-FM cut that deficit in half with a January +.6. Immediately prior, it was a combined +2.2 in September/October (3.3 – 5.0 – 5.5, 6+), with September’s 5.5 its best 6+-showing since May (5.8, 6+). Up one-tenth in January, KASE was -.9 (November); +.9 (December); and -1.5 (“Holiday” 2019).

Raleigh

Spoken-Word Formats – Tacking on one-half share to January’s +1.8 (5.3 – 7.1 – 7.6, 6+), iHeartMedia news/talk WTKK “106.1 Stay Connected” advances from third to second. Unlisted in January, Curtis Media Group news/talk WPTF “News Radio 680” reappears with a 2.0 (#16, 6+). A combined +.3 in November/December (1.0 – 1.1 – 1.3, 6+), WPTF dropped one-tenth in “Holiday” 2019 to 1.2 (#19, 6+).

Erasing 70% of January’s +1.0 (3.7 – 3.0, -.7, 6+), Capitol Broadcasting sports talk WCMC “99.9 The Fan” fades from the top ten (#9 to #14).

A combined +.8 in January/February (6.0 – 6.6 – 6.8, 6+), University of North Carolina at Chapel Hill news/talk WUNC “91.5 North Carolina Public Radio” repeats at #4.

Raleigh Music Formats – In addition to supplementing January’s +1.5 with a February increase of two-tenths (7.2 – 8.7 – 8.9, 6+), Radio One urban AC WFXC “Foxy – Today’s R&B and Classic Soul” repeats at #1. After four straight sweeps on top, WFXC shifted to the runner-up slot in “Holiday” 2019. “Foxy” spent 12 consecutive survey periods at #1; had an August-only stay at #2; and returned to #1 in September. Its recent (6+) fluctuations include: +1.1 (January 2019); -1.1 (February); -.6 (July); -.6 (October); -1.5 (“Holiday” 2019); and +1.5 (January 2020). January 2019’s +1.1 took WFXC to 11.0, its highest 6+-stat in the PPM-era. Dropping from seventh to ninth, urban contemporary cluster-mate WQOK “K-97.5” is an overall -2.5 in four straight setbacks (7.5 – 6.8 – 6.3 – 5.1 – 5.0, 6+). November’s 7.5 was its strongest 6+-stat since February (7.8). A combined +.8 in “Holiday” 2019/January 2020 (5.1 – 5.6 – 5.9, 6+), iHeartMedia-owned WRDU “100.7 Raleigh’s Classic Rock” regresses by one-half share to 5.4 (fifth to sixth, 6+). Off six-tenths (5.8 – 5.2, 6+), Curtis Media Group-owned WQDR-FM is in seventh-place. “Today’s Best Country 94.7 QDR” was a collective -1.9 through five successive decreases (6.8 – 6.5 – 6.3 – 5.8 – 5.2 – 4.9, 6+). Reaching the market from Greensboro, iHeartMedia adult contemporary WMAG was an overall +1.8 as a result of three straight up or flat trends (.4 – .4 – .4 – 2.2, 6+), but is now -1.7 in three consecutive sweeps without an increase (2.2 – 1.9 – .5 – .5, #21, 6+). Among the Curtis Media Group stations unlisted in January and reappearing in February are: adult hits WBBB “96.1 BBB Your Life/Your Music” (5.1, #8, 6+); CHR WPLW-FM “Pulse FM” (4.3, #10, 6+); classic hits-oldies WKIX “KIX 102.9 Carolina’s Greatest Hits” (3.6, #12, 6+); classic hits-oldies WPTK “Just Right Radio” (1.1, #18, 6+) and the internet stream of WQDR-FM “Today’s Best Country 94.7 QDR” (.5, #21, 6+).

Indianapolis

Spoken-Word Formats – Progressing from third to second, Emmis news/talk WIBC “Indy’s Mobile News 93.1” obliterates “Holiday” 2019’s -1.3 (6.7 – 5.4, 6+) with a combined January/February increase double that magnitude (+2.6) and reaches the eight-share level (5.4 – 7.6- 8.0, 6+). Its recent (6+) shifts include: +.9 (January 2019); +.9 (February); -.8 (March); -1.2 (April); +.9 (June); +.5 (August); -.5 (October); +.6 (November); -1.3 (“Holiday” 2019); and +2.2 (January 2020).

Locked on 2.8 (6+) in December and “Holiday” 2019, sports talk cluster-mate WFNI “The Fan – Indy’s Sports Center” returns the two-tenths it gained in January (2.8 – 3.0 – 2.8, 6+) yet climbs from #13 to #12. Via three straight sweeps without a loss, iHeartMedia-owned WNDE “Indy’s Sports Station” nets three-tenths (.9 – 1.0 – 1.2 – 1.2, 6+) and continues to be affixed at #18.

A combined +1.1 in January/February (3.7 – 4.6 – 4.8, 6+), Metropolitan Indianapolis Public Broadcasting news/talk WFYI improves from ninth to eighth.

Indianapolis Music Formats – With a January/February +2.1 (5.4 – 6.4 – 7.5, sixth to fourth 6+), Emmis-owned WLHK “Country 97.1 Hank” snuffs out December/“Holiday” 2019’s -2.0 (7.4 – 6.2 – 5.4, 6+). “Hank” was +1.3 in October. Despite eroding by -9.3 in January/February (18.2 – 9.1 – 8.9, 6+), adult contemporary sibling WYXB “B-105.7” is #1 the fourth time in a row. WYXB was an overall +10.8 through three increases in succession (7.4 – 8.8 – 10.2 – 18.2, 6+). Its 18.2 (“Holiday” 2019) represents the largest 6+-performance by any Indianapolis station in the PPM-era. Directly following January’s +.9 (3.8 – 4.7, 6+), Sarkes Tarzian triple A WTTS “92.3 Experience The Music” forfeits seven-tenths (4.0, eighth to tenth, 6+). In advance of shedding one-tenth in “Holiday” 2019, WTTS was +1.2 in four successive up or flat trends (2.7 – 3.1 – 3.3 – 3.3 – 3.9, 6+). Continuing an alternating down/up pattern that commenced in June (6.7 – 5.9 – 6.4 – 6.3 – 6.9 – 6.1 – 7.1 – 6.6 – 7.5 – 7.2, 6+), iHeartMedia-owned WFBQ “Q-95 Rocks” dips from fourth to fifth. Despite being +1.3 in January/February (6.6 – 7.7 – 7.9, 6+), Cumulus Media classic hits-oldies WJJK “Classic Hits 104.5” backslides from second to third. Having occupied the top spot 11 sweeps in a row, WJJK dropped to second in December. Its 11.1 (July and September) represents the highest 6+-share in the station’s PPM-history, eclipsing April’s 10.2. Among WJJK’s recent (6+) fluctuations are: +2.9 (January 2019); -.7 (February); -.6 (March); +1.7 (April); +1.4 (July); -1.1 (August); +1.1 (September); -.7 (October); -2.2 (December); -1.4 (“Holiday” 2019); and +1.1 (January 2020). Seven successive decreases by WZPL “99.5 ZPL” accounted for a roughly 48% decline (-3.0) of its 6+ AQH share (6.2 – 6.0 – 5.8 – 4.9 – 4.7 – 4.4 – 4.2 – 3.2, 6+). In January/February, however, the Entercom CHR is +1.0 (3.2 – 3.8 – 4.2, tenth to ninth, 6+). Unchanged in seventh-place, Radio One urban AC WTLC-FM has an alternating August 2019 through February 2020 down/up pattern of: 4.5 – 4.4 – 5.2 – 5.1 – 5.3 – 5.2 – 5.8 – 5.4 (6+). Educational Media Foundation contemporary Christian WKLU “Positive & Encouraging K-Love” posted a 3.4 (6+) in June but is unlisted the ninth time in a row.

Milwaukee

Spoken-Word Formats – Adding a +1.0 to January’s increase of two-tenths (4.0 – 4.2 – 5.2, 6+), iHeartMedia’s WISN progresses from seventh to fifth. “News/Talk 1130” was a combined -1.1 in December/“Holiday” 2019 (5.1 – 4.8 – 4.0, 6+). WISN overtakes Good Karma Brands’ news/talk WTMJ “Wisconsin’s Radio Station” (Bucks), which is off eight-tenths in January/February (5.9 – 5.3 – 5.1, fifth to sixth, 6+). Directly prior to “Holiday” 2019’s increase of two-tenths, WTMJ was -2.7 in November/December (8.4 – 6.6 – 5.7, 6+).

The market’s four major sports talkers are separated by one-half share in February, versus six-tenths of a share in January. Surrendering the one-tenth it picked up this time last month (-.9 – 1.0 – .9, 6+), iHeartMedia’s WRNW “97.3 The Game – Milwaukee’s Sports Talk That Rocks” is flat at #14. In a similar vein, Good Karma Brands’ WKTI “94.5 ESPN” forfeits January’s +.2 (.8 – 1.0 – .8, #14 to #16, 6+). It is tied with Entercom’s WSSP “Sports Radio 105.7 The Fan,” which is down one tenth (.9 – .8, steady at #16, 6+). Flat at #21, iHeartMedia’s WOKY “The Big 920” has lost three-tenths in five straight sweeps without an increase (.7 – .6 – .5 – .4 – .4 – .4, 6+).

Despite completely erasing half of “Holiday” 2019’s -.8 with back-to-back gains of two-tenths (4.0 – 4.2 – 4.4, 6+), University of Wisconsin news/talk WUWM backslides from seventh to eighth. Following January’s +.5 to 1.6 (6+), Wisconsin Public Radio news/talk WHAD drops three-tenths to 1.3 (6+) and repeats at #12.

Milwaukee Music Formats – January’s deadlock at the top is broken with an exclamation point as iHeartMedia classic hits-oldies WRIT “95.7 Big FM Milwaukee’s Greatest Hits” posts a +1.0 (7.9 – 8.9), while Entercom hot AC WMYX “99.1 The Mix” falters by nine-tenths (7.9- 7.0). Whereas WRIT is #1 the fifth time in a row, “Mix” has a January-only stay at the top and segues to #2. Plummeting by -3.9 in January (11.8 – 7.9, 6+), WRIT spent four straight months at #1 before slipping to the runner-up slot in October. “Holiday” 2019’s 11.8 is the strongest 6+-stat for any Milwaukee station since WRIT’s 11.6 in “Holiday” 2017. Its recent (6+) moves include: -1.9 (January 2019); +.6 (February); -.8 (March); +.7 (April); -1.5 (May); +.8 (June); -1.3 (October); -.5 (November); +4.0 (“Holiday” 2019); -3.9 (January 2020); and +1.0 (February). After posting an increase of seven-tenths in back-to-back sweeps (6.2 – 6.9 – 7.6, 6+), “Mix” faltered by -1.5 in “Holiday” 2019 but notched a +1.8 in January (6.1 – 7.9, 6+). Prior to December (7.6), the last time WMYX reached the seven-share level was in November 2015 (7.0, 6+). A cumulative +6.2 as a result of three bumps in a row (5.2  – 5.7 – 6.8 – 11.4, 6+), Milwaukee Radio Alliance adult contemporary WLDB “B-93.3” is -4.4 in January/February (11.4 – 7.3 – 7.0, 6+), but advances from third to second. In “Holiday” 2019, “B-93.3” reached double-digits (11.4, 6+) for the first time since “Holiday” 2018 (10.3). In three downturns in succession, iHeartMedia-owned WMIL was a collective -2.1 (7.2 – 7.0 – 6.5 – 5.1, 6+) but “FM 106.1 Milwaukee’s Best Country” is now +1.4 in January/February (5.1 – 6.2 – 6.5, steady at #4, 6+). Ever since Magnum Media’s WRJN “Your Radio Friend” debuted in print this past December, it has tripled (+.6) its 6+ AQH share, posting a topline of: .3 – .3 – .4 – .9 (6+). The hybrid classic-hits oldies/information outlet zooms from #20 to #14. With their “Holiday” 2019 (6+) AQH share and market rank information in parentheses, the following Saga Communications stations are unlisted the second month in a row: WKLH “96.5 Milwaukee’s Hometown Rock” (5.6, fifth, 6+); WHQG “102.9 The Hog Everything That Rocks” (4.7, eighth, 6+); urban AC WJMR “Jammin’ 98.3” (3.2, #13, 6+); and rhythmic CHR WNRG “Energy 106.9” (1.5, #15, 6+).

Nashville

Spoken-Word Formats – Sevens are wild for Cumulus Media’s WWTN “Super Talk 99.7,” which was -.7 in December/“Holiday” 2019 (4.8 – 4.7 – 4.1 –, 6+); +.7 to 4.8 (January 2020, 6+); and now down one-tenth to 4.7 (#8 to #7, 6+). Entering the December sweep, WWTN was +1.7 in six up or flat sweeps in a row (3.1 – 3.5 – 3.5 – 3.6 – 3.7 – 4.2 – 4.8, 6+). Trending 2.0 – 2.3 – 2.2 (“Holiday” 2019 – January – February, 6+), iHeartMedia’s WLAC “Talk Radio 1510” remains at #17. When WLAC logged a 2.4 (6+) in December, it marked the first time the station reached the two-share level in more than four years (2.0, October 2015).

A collective -1.1 in three straight negative or neutral trends (5.1 – 5.0 – 4.1 – 4.0, 6+), Cumulus Media-owned sports talk WGFX “104.5 The Zone” rebounded with a +.7, but erodes in February by -1.5 (4.7 – 3.2, #9 to #13, 6+). Off four-tenths (1.0 – .6, 6+), Cromwell Group-owned/similarly-formatted WPRT “102.5 The Game” (Predators) departs the top twenty (#19 to #22).

Following January’s +1.1 (4.6 – 5.7, 6+), Nashville Public Radio’s WPLN-FM “NPR News and Classical Music” relinquishes two-tenths to 5.5 (fifth to sixth, 6+); WPLN-FM was -1.2 in “Holiday” 2019.

Nashville Music Formats – Responding to January’s -5.5 (15.8 – 10.3, 6+) with a February +1.3 (11.6, 6+), Midwest Communications adult contemporary WJXA “Mix 92.9 – Your Life, Your Music” sets the pace the fourth consecutive sweep. A combined +8.3 in December/“Holiday” 2019 (7.5 – 9.7 – 15.8, 6+), WJXA has been: -3.5 (January 2019); -1.3 (February); +1.0 (May); -1.6 (October); +2.2 (December); +6.1 (“Holiday” 2019); -5.5 (January 2020); and +1.3 (February). Co-owned adult hits WCJK “96.3 Jack FM – Playing What We Want” adds a +1.0 to January’s increase of three-tenths (6.2 – 6.5 – 7.5, 6+) and continues in the runner-up slot. In three successive improvements, Nashville’s version of “Jack” was +2.1 (6.8 – 8.0 – 8.1 – 8.9, 6+) but then posted three drops in a row for an overall -2.7 (8.9 – 7.8 – 6.6 – 6.2, 6+). October 2019 marked WCJK’s first time at #1 since April. On the heels of January’s increase of nine-tenths, iHeartMedia CHR WRVW adds six-tenths (5.6 – 6.5 – 7.1, 6+); nonetheless, “107.5 The River” segues from second to fourth. Immediately in advance of the December report, WRVW netted nine-tenths via five straight sweeps without a loss (5.3 – 5.3 – 5.5 – 5.7 – 6.2 – 6.2, 6+), but was then -.6 in December/“Holiday” 2019 (6.2 – 6.1 – 5.6, 6+). Three contemporary Christian outlets combine for a -1.9. Specifically, WAY Media’s WAYM drops eight-tenths (4.2 – 3.4, #11 to #12, 6+); Salem Media Group’s WFFH “94 FM The Fish” is down six-tenths (3.2 – 2.6, #14 to #16, 6+); and Educational Media Foundation’s WLVU surrenders one-half share to 1.4 (flat at #18, 6+). WAYM nearly quadrupled (+3.1) its 6+ AQH share in six straight up or flat moves (1.1 – 1.5 – 1.7 – 2.4 – 2.9 – 2.9 – 4.2, 6+). WFFH was a collective +1.6 in four straight sweeps without a loss (2.4 – 2.4 – 2.8 – 3.3 – 4.0, 6+), only to forfeit half that increase (-.8) in January. Directly prior, “The Fish” dropped approximately 47% (-2.1) of its 6+-share as a result of four down or flat moves in a row (4.5 – 4.4 – 3.2 – 2.4 – 2.4, 6+). In three straight negative or neutral moves, WLVU is a collective -1.0 (2.4 – 1.9 – 1.9 – 1.4, 6+). “Positive & Encouraging K-Love” was +.6 in December (1.8 – 2.4, 6+), following October/November’s -1.7 (3.5 – 2.6 – 1.8, 6+). Not only does iHeartMedia’s WSIX “The Big 98 – Nashville’s #1 for New Country” add eight-tenths onto January’s +1.7 to cross the seven-share mark (4.7 – 6.4 – 7.2, 6+), it advances from fourth to third. Immediately prior, WSIX was down or flat six times in a row for a collective -1.5 (6.2 – 5.6 – 5.4 – 5.2 – 5.2 – 4.9 – 4.7, 6+), then +2.7 in seven consecutive positive or neutral sweeps (3.5 – 4.7 – 4.7 – 5.0 – 5.2 – 5.2 – 5.2 – 6.2, 6+). Squandering the three-tenths it picked up in January (4.7 – 5.0 – 4.7, 6+), Cumulus Media’s similarly-formatted WSM-FM “95.5 Nash Icon” remains at #7. WSM-FM was +1.6 in October/November (4.5 – 5.0 – 6.1, 6+) and -1.4 in December/“Holiday” 2019 (6.1 – 5.5 – 4.7, 6+). Co-owned WKDF “Nash FM 103.3,” which was a collective -1.6 in three straight downturns (4.9 – 4.8 – 4.4 – 3.3, 6+), ends the slide with an increase of two-tenths to 3.5 (#13 to #11, 6+). A loss of six-tenths (1.0 – .4, 6+) nudges Nashville Public Radio’s classical WFCL “91 CL” off the top twenty (#19 to #24).

Providence

Spoken-Word Formats – Leveling off after January’s +1.2 (2.5 – 3.7 – 3.7, 6+), Cumulus Media-owned WPRO-AM “News Talk 630” progresses from eighth to seventh. Nearly tripling (+.7) its 6+ AQH share in three straight bumps (.4 – .6 – .8 – 1.1, 6+), iHeartMedia news/talk WHJJ “News Radio 920” pushes up from #18 to #16. In nine consecutive down or flat reports, Cumulus Media’s WPRV lost a collective four-tenths (.7 – .5 – .4 – .3 – .3 – .3 – .3 – .3 – .3 – .3, 6+), but “AM 790 Talk & Business” pulls the plug with a +.1 to .4 (flat at #21, 6+).

Falling from sixth to eighth, Entercom sports talk WVEI continues an alternating down/up pattern that began in February 2019 and includes February 2020’s -.7: 4.1- 3.6 – 4.0 – 3.5 – 3.6 – 3.1 – 3.4 – 3.3 – 3.8 – 3.7 – 4.1 – 3.8 – 4.1 – 3.4 (6+). July’s 3.1 is its lowest 6+-stat since March 2018 (2.8).

Netting four-tenths in January/February (1.2 – 1.5 – 1.6, 6+), iHeartMedia Boston news-talk hybrid WBZ-AM “News Radio 1030” continues at #13.

After posting a positive spike of one-half share this time last month, WGBH Educational Foundation Boston news/talk WGBH repeats January’s 6+ AQH share and market rank (2.8, #9, 6+). Off one-tenth (.7 – .6, 6+), The Wheeler School-owned news/talk WELH “89.3 The Public’s Radio,” which was -1.3 in December, remains at #20.

Providence Music Formats – A combined +1.1 in January/February (3.9 – 4.1 – 5.0, 6+), iHeartMedia hot AC WSNE “Coast 93.3” advances from sixth to fifth. Over and above adding eight-tenths to January’s +1.4 (8.0 – 9.4 – 10.2, 6+), iHeartMedia-owned WHJY “94 HJY Providence’s Home of Rock & Roll” repeats at #1 with its best 6+-stat since June (10.2, as well). After four months in succession at #1, WHJY segued to the runner-up slot in “Holiday” 2019, when it was -1.3. A December gain of six-tenths wiped away October/November’s loss of equal magnitude (9.3 – 9.2 – 8.7, 6+). Following “Holiday” 2019’s -1.9 (8.3 – 6.4, 6+), Hall Broadcasting’s WCTK “Cat Country 98.1” is +2.1 in January/February (6.4 – 7.8 – 8.5 third to second, 6+). Entering the September sweep, WCTK was a collective +1.7 in three straight improvements (7.6 – 8.5 – 8.6 – 9.3, 6+). Cumulus Media rhythmic CHR WWKX “Hot 106” nets nine-tenths in January/February (1.7 – 2.0 – 2.6, #11 to #10, 6+). An overall -1.9 via three straight down or flat sweeps (7.6 – 7.4 – 6.6 – 5.7, 6+), iHeartMedia classic hits-oldies WWBB suspended the streak in January with a +.1; however, “B-101” plummets by -1.0 in February (5.8 – 4.8, fifth to sixth, 6+). The four most recent fluctuations for Townsquare Media CHR WFHN “Fun 107 The Southcoast’s #1 Hit Music Station” are: +.8 (December); -.8 (“Holiday” 2019); +.7 (January 2020); and now -.5 in February (2.6 – 2.1, #10 to #11, 6+). December’s 2.7 was its strongest 6+-stat since February 2019 (3.7). Unlisted the ninth month in a row are Red Wolf Broadcasting Spanish tropical WKKB “Latina 100.3,” which posted a 1.2 in June (#16, 6+) and classic hits-oldies sibling WSKP “Good Times … Great Oldies” (.8, #19, June 2019, 6+).

Norfolk

Spoken-Word Formats – Even though it is down or flat the fifth straight time for a net loss of three-tenths (2.2 – 2.2 – 2.2 – 2.1 – 1.9 – 1.9, 6+), Max Broadcast Group sports talk WVSP “ESPN Radio 94.1” nonetheless pushes up from tenth to ninth.

Norfolk Music Formats – Recapturing in full the seven-tenths it lost in “Holiday” 2019/January 2020 (3.9 – 3.8 – 3.2 – 3.9, 6+), Entercom rhythmic CHR WNVZ “Z-104” progresses from seventh to fifth. After being an overall +2.7 in three spikes in succession (11.7 – 12.7 – 14.1 – 14.4, 6+), urban AC cluster-mate WVKL forfeits more than half that increase (14.4 – 12.9, -1.5, 6+). Despite that loss, “Smooth R&B from Yesterday & Today” is #1 the 15th consecutive ratings period. WVKL had been the market pacesetter 25 successive times before shifting to the runner-up slot in “Holiday” 2018. When WVKL recorded a 9.1 (6+) in August, it marked the first time since January 2014 (9.8) that the station failed to log double-digits (6+). Its August 2018 15.5 holds the record for highest 6+-performance by any Norfolk station in the PPM-era. Continuing an alternating up/down pattern that began in July and includes February’s -.7 (8.0 – 8.3 – 7.5 – 7.8 – 7.3 – 7.4 – 6.9 – 7.4 – 6.7, 6+), iHeartMedia urban contemporary WOWI “103 Jamz” repeats in the runner-up slot. Up four-tenths in “Holiday” 2019/January 2020 (1.4 – 1.4 – 1.8, 6+), jazz-formatted WHOV “Smooth 88.1 The Essence of Hampton University” forfeits one-half share to 1.3, (#11 to #13), its lowest 6+-stat since April (1.3, as well). Following January’s massive -2.0 (3.1 – 1.1, 6+), iHeartMedia rhythmic hot AC WMOV regains 10% with a +.2 to 1.3 (6+) and is in a tie at #13 (with WHOV). “MOViN’ 107.7” was +1.7 in December/“Holiday” (1.4 – 1.9 – 3.1, 6+). There’s not much January 2020 – February 2020 movement in the adult contemporary arena. Entercom’s WWDE “101.3 2WD” repeats January’s 6+ AQH share and market rank (5.2, #3, 6+), while Max Broadcast Group’s WVBW “92.9 The Wave” is up two-tenths to 3.8 (6+), yet slips from a fifth-place tie to seventh. WWDE was +8.1 in December/“Holiday” 2019 (4.3 – 6.9 – 12.4, 6+) but faltered by -7.2 in January. Immediately prior to its February +.2, “The Wave” was a collective -1.5 via three drops in a row (5.1 – 4.6 – 3.7 – 3.6, 6+). These three Saga Communications-owned properties are unlisted the second month in a row: WAFX “106.9 The Fox – Hampton Roads’ Classic Rock”; WNOR “FM 99 Rocks”; and adult standards WJOI “Joy FM – Great Songs/Great Memories.” WAFX was -1.5 in December/“Holiday” 2019 (7.3 – 6.7 – 5.8, #4, 6+); WNOR lost basically half (-4.5) its 6+ AQH share via four consecutive downturns (9.1 – 7.5 – 7.2 – 5.4 – 4.6, 6+), finishing fifth in “Holiday” 2019; and WJOI logged a .2 in “Holiday” 2019 (#17, 6+).

Jacksonville

Spoken-Word Formats – Notwithstanding that it is a cumulative +2.3 through three upticks in succession (8.1 – 8.3 – 9.8 – 10.4, 6+), Cox Media Group news/talk WOKV-FM “104.5 Jacksonville’s News, Weather, and Traffic” segues from a tie at #1 to #2. WOKV-FM had been the market leader from July through November and is in double-digits (6+) for the first time since September (10.4, as well).

Anchored at #18, iHeartMedia sports talk WFXJ “930 The Game – Jacksonville’s Sports Leader” follows January’s improvement of three-tenths with a February loss of four-tenths (1.2 – .8, 6+). Surrendering the one-tenth it gained via four straight up or flat moves (.3 – .4 – .4 -.4 – .4, 6+), Cox Media Group sports talk WOKV-AM “690 AM ESPN Jacksonville” exits the top twenty (.3, #20 to #22, 6+).

Public radio news/talk WJCT, which gained eight-tenths in January (2.9 – 3.7, 6+), is off three-tenths to 3.4 (6+), but repeats in tenth-place.

Jacksonville Music Formats – Storming back from January’s -8.6 with a robust +2.2 (18.4 – 9.8 – 12.0, 6+), Renda Broadcasting adult contemporary WEJZ is #1 the fourth ratings period in a row. It shared the lead in January with Cox Media Group news/talk WOKV-FM (see above). In four consecutive up or flat moves, WEJZ was +11.0 (7.4 – 7.4 – 8.1 – 10.8 – 18.4, 6+). “Holiday” 2019’s 18.4 was the highest 6+-showing by any Jacksonville station in four years (WEJZ, 19.7, “Holiday” 2015, 6+). Its format rival – Cox Media Group’s WEZI “Easy 102.9 – adds one-half share to January’s +1.0 (4.1 – 5.1 – 5.6, seventh to sixth, 6+). WEZI’s January increase interrupted five successive downturns that accounted for a -2.8 (6.9 – 6.1 – 5.8 – 5.2 – 4.8 – 4.1, 6+). “Holiday” 2019’s 4.1 was the lowest 6+-figure for “Easy” since “Holiday” 2018 (4.0). CHR cluster-mate WAPE “Jacksonville’s #1 Hit Music Station,” which was an overall -2.1 as a result of seven successive sweeps without an increase (6.6 – 5.9 – 5.6 – 5.2 – 5.2 – 4.8 – 4.5 – 4.5, applies the brakes with a +.8 (5.3, ninth to seventh, 6+). Still in that Cox Media Group cluster, classic hits-oldies WJGL-FM “Eagle 96.9” is -1.8 in January/February (7.8 – 7.3 – 6.0, third to fifth, 6+), while urban contemporary WJGL-HD2 picks up one-half share (1.5 – 2.0, #17 to #15, 6+). WJGL-FM bounced back from December’s -.5  with a “Holiday” 2019 +1.1. Three successive improvements delivered “Eagle 96.9” a net gain of seven-tenths (6.5 – 6.7 – 6.8 – 7.2, 6+). Three straight sweeps without a loss by iHeartMedia’s rock WWJK yielded one-half share (2.7 – 2.7 – 3.0 – 3.2, 6+); however, “Planet Radio 107.3” regresses by seven-tenths to 2.5 (#12 to #13, 6+). A combined +1.8 in “Holiday” 2019/January 2020 (3.7 – 4.0 – 5.5, 6+), Renda Broadcasting’s WGNE “99.9 Gator Country” relinquishes one-half share to 5.0 (sixth to eighth, 6+). WGNE had been within 4.1 – 4.7 range (6+) five survey periods in succession (4.3 – 4.7 – 4.5 – 4.1 – 4.5, 6+) before faltering in December by eight-tenths to 3.7, its lowest 6+-stat since June (3.5). As a result of eight consecutive sweeps without an increase, Cox Media Group-owned WXXJ “X-106.5 Jacksonville’s New Alternative” is a collective -1.3 (2.9 – 2.7 – 2.6 – 2.5 – 2.4 – 2.2 – 2.1 – 1.6 – 1.6, #16 to #17, 6+).

West Palm Beach

Spoken-Word Formats – An increase of four-tenths this time last month by iHeartMedia-owned WJNO halted three straight drops that accounted for a 1.2 (4.0 – 3.7 – 2.9 – 2.8, 6+); “1290 The Palm Beaches’ News & Talk” repeats January’s 6+ AQH share and market rank (3.2, #8, 6+). Co-owned news/talk WZZR “Real Radio 94.3 – Real Talk For The Palm Beaches” follows January’s half-share improvement (2.4 – 2.9, 6+) with a -1.2 and tumbles out of the top ten (1.7, #9 to #13, 6+).

Without an increase the fourth sweep in succession for a roughly 62% loss (-1.3) of its 6+ AQH share (2.1 – 1.4 – 1.1 – 1.1 – .8, 6+), Hubbard Broadcasting’s WFTL “News Talk 850” drops from #16 to #20. Without a West Palm Beach loss the fourth straight time for a net gain of two-tenths (.7 – .7 – .7 – .7 – .9, 6+), iHeartMedia Miami news/talk WIOD “610 News Radio” pushes up from #19 to #18.

The November 2019 through February 2020 topline for Hubbard Broadcasting’s WMEN “Fox Sports 640 AM South Florida” is: .4 – .4 – .3 – .4 – .3 (#22 to #24, 6+).

After being -.8 (October/November, 6+); +.8 (December); and -1.0 (Holiday” 2019), Dade County School Board public radio news/talk WLRN is a combined +.9 in January/February (2.0 – 2.5 – 2.9, tenth to ninth, 6+).

West Palm Beach Music Formats – Nearly matching January’s +1.7 with a strong +1.3 (4.6 – 6.3 – 7.6, 6+), WOLL “Today’s Kool 105.5” jumps from fourth to second. In five setbacks in a row, the iHeartMedia-owned adult contemporary outlet was an overall -2.8 (7.4 – 6.9 – 6.8 – 5.8 – 5.6 – 4.6, 6+). Its Spanish contemporary sibling, WRLX “Mia 92.1,” is in alternating down/up pattern (2.4 – 1.6 – 2.0 – 1.9 – 2.5, 6+) and cracks the top ten (#12 to #10). On the heels of January’s +1.1 (7.7 – 8.8, 6+), Hubbard Broadcasting hot AC WRMF “Variety from the 90s and Now” drops one-tenth to 8.7 (6+) but repeats at #1. After spending 12 ratings periods on top, WRMF slid to #2 in “Holiday” 2019 (-1.5) with its lowest 6+-share since “Holiday” 2016 (7.7, as well). It substituted November’s -.6 with December’s +.6  (9.2 – 8.6 – 9.2, 6+). Co-owned urban AC WMBX “X-102.3,” which logged a +1.8 this time last month (5.0 – 6.8, 6+), craters by -2.3 to 4.5 (third to fourth, 6+). Only Atlantic Gateway Communications’ Washington, DC  contemporary Christian WGTS “91.9 Christian Music Radio” had a greater (6+) January 2020 – February 2020 decrease (7.2 – 4.7, -2.5, 6+). Still in that Hubbard Broadcasting cluster, WIRK “New Country 103.1” posts its fourth drop in a row for an overall loss of -1.8 and falls below a four-share (5.5 – 4.7 – 4.6 – 4.4 – 3.7, flat at #6, 6+). Off six-tenths are iHeartMedia classic rock and CHR siblings WKGR “Gater 98.7” (4.4, unchanged at #5, 6+) and WHYI “Y-100” (1.6, #11 to #15, 6+). WKGR had been a collective +1.9 in three upticks in a row (3.1 – 3.7 – 3.9 – 5.0, 6+), while “Y-100” was up four-tenths in “Holiday” 2019/January 2020 (1.8 – 1.9 – 2.2, 6+). The three most recent shifts by iHeartMedia Spanish contemporary WZTU “Tu 94.9 FM – Joven Como Tu” are: -.5 (“Holiday” 2019); +.9 (January 2020); and now -.5 in February (1.8 – 1.3, #13 to #16, 6+).

Greensboro

Spoken-Word Formats – Adding eight-tenths to January’s +.9 (3.0 – 3.9 – 4.7, 6+), iHeartMedia news/talk WPTI “94.5 Your News, Talk, & Sports Station” moves from ninth to eighth.

Unlisted in January, Curtis Media Group sports talk WSJS “Triad Sports” reappears with a .7 (#15, 6+); it had a .6 (#15, 6+) in “Holiday” 2019.

Repeating in tenth-place, Wake Forest University news/talk WFDD follows January’s +.9 with a gain of three-tenths (2.1 – 3.0 – 3.3, 6+). Posting a repetitive December 2019 through February 2020 topline of 1.5 – 1.4 – 1.5 – 1.4 (6+), University of North Carolina at Chapel Hill public radio news/talk WUNC slips from #13 to #14.

Greensboro Music Formats – In addition to being a combined +1.2 in January/February (6.9 – 7.0 – 8.1 fifth to third, 6+), Entercom rhythmic CHR WJMH “102 Jamz” crosses the eight-share mark (8.1, 6+) for the first time since June 2018 (8.2). Improving by seven-tenths each are iHeartMedia adult contemporary WMAG (8.1, steady at #3, 6+) and co-owned rocker WVBZ “105.7 – Man Up” (3.0, #12 to #11, 6+). Following its “Holiday” 2019-only stay at #1, WMAG cratered by approximately 54% (-8.8) of its 6+ AQH share (16.2 – 7.4, 6+). Directly prior, four successive spikes netted WMAG a +9.9 (6.3 – 6.4 – 7.5 – 10.2 – 16.2, 6+). In six successive down or flat moves, WVBZ was an overall -2.5 (4.8 – 4.0 – 3.5 – 2.8 – 2.4 – 2.4 – 2.3, 6+). That directly followed five straight improvements that accounted for a +2.3 (2.5 – 3.2 – 3.7 – 4.1 – 4.2 – 4.8, 6+). The internet stream of Curtis Media Group regional Mexican WYMY “La Ley 101.1” pops on with a .7 (#15, 6+). The combination of urban AC WQMG “97.1 QMG The Best R&B and Old School” posting a +.6 (10.5, second to first, 6+) and adult hits WSMW eroding by -1.5 (10.4 – 8.9, first to second, 6+) results in the Entercom cluster-mates swapping places. Owing to three straight setbacks, WQMG was a -1.1 (11.0 – 10.9 – 10.1 – 9.9, 6+). In 2019, WQMG was #1 in January, February, April, May, July, and December. An overall +3.1 as a result of four up or flat sweeps in a row (8.8 – 9.5 – 10.9 – 10.9 – 11.9, 6+), “Simon” hit the eleven-share level (11.9, November 2019, 6+) for the first time since February 2018 (11.4). Its recent (6+) fluctuations include: +.9 (January 2019); -.6 (February); +.9 (March); -1.6 (April); +1.1 (May); +.5 (June); -1.0 (July); +.7 (August); +1.4 (September); +1.0 (November); -1.2 (December); -2.2 (“Holiday” 2019); +1.9 (January 2020); and -1.5 (February). The market’s two country rivals are now separated by one share (6+): Entercom’s WPAW “93.1 The Wolf” is 5.5 – 5.2 (-.3, flat at #7, 6+), while iHeartMedia-owned WTQR “Q-104.1 – #1 for New Country” is 4.6 – 4.2 (-.4, eighth to ninth, 6+). Both were down six-tenths in December and up six-tenths in January. Over the course of the last 23 sweeps (June 2018 through February 2020), WTQR has triumphed over WPAW 12 times (June 2018, July, August, September, October, November, “Holiday” 2018, January 2019, May, July, November, and December); WPAW has come out on top on nine occasions (December 2018, February 2019, March, April, August, September, “Holiday” 2019, January 2020, and February); and there have been two ties (June 2019 and October 2019).

Memphis

Spoken-Word Formats – Up seven-tenths in January/February 2019, iHeartMedia news/talk WREC “600 AM – Memphis’ News, Traffic, & Weather” climbs from seventh to sixth (4.4 – 4.6 – 5.1, 6+) and reaches the five-share level for the first time since September’s 5.2.

Entercom sports talk WMFS “ESPN Sports Radio” is in a down/up/down pattern (3.5 – 2.9 – 3.4 – 3.1, 6+) and departs the top ten (#10 to #12). Co-owned WMC-AM “ESPN 790” regains the two-tenths it lost in January (.3 – .1 – .3, flat at #20, 6+).

Memphis Music Formats – Not only does Cumulus Media urban-rhythmic oldies WRBO bounce back from January’s loss of two-tenths with an increase four times that magnitude to cross the nine-share mark (8.3 – 9.1, 6+), “103.5 The Best Mix of R&B” marches from a second-place tie to first. Entering the January sweep, WRBO was +1.4 In three straight spikes (7.1 – 7.3 – 7.9 – 8.5, 6+). This is its best 6+-performance since April (9.1, as well). Dislodged from the top spot after 16 consecutive times there is iHeartMedia urban AC KJMS “V-101,” -1.7 in five down or flat reports in succession (10.5 – 10.5 – 9.7 – 9.4 – 9.2 – 8.8, first to second, 6+). Its October +1.0 more than counteracted August/September’s -.6 (10.1 – 9.8 – 9.5, 6+). By gaining one-tenth to 3.3 (flat at #11, 6+), co-owned WEGR “Rock 102.7” suspends three successive downturns that led to a -1.3 (4.5 – 4.3 – 3.7 – 3.2, 6+). As Entercom’s country-formatted WLFP “94.1 The Wolf” gains one-half share and enters the top ten (3.5, #12 to #10, 6+), Cumulus Media’s WGKX “Today’s Best Country Kix 106” falters by that same margin (4.0 – 3.5, -.5, ninth to tenth 6+). WLFP and WGKX are tied in tenth-place and were deadlocked at #9 in October. In four straight negative or neutral sweeps, “The Wolf” was -1.2 (4.2 – 3.7 – 3.6 – 3.0 – 3.0, 6+). “Kix” 106” was -1.7 in December/“Holiday 2019” (4.8 – 4.4 – 3.1, 6+) and then +.9 in January. Directly prior, it gained +1.4 in five successive sweeps without a loss (3.4 – 3.4 – 4.1 – 4.1 – 4.2 – 4.8, 6+). In addition to WLFP, iHeartMedia’s WDIA “1070 The Heart & Soul of Memphis” improves by one-half share, as it nets eight-tenths in three straight sweeps without a loss (1.9 – 1.9 – 2.2 – 2.7, steady at #13, 6+). Including -1.1 in February, Entercom hot AC WMC-FM “FM 100 Today’s Best Mix” continues an alternating up/down pattern (3.9 – 4.8 – 4.5 – 4.9 – 3.8, sixth to eighth, 6+). A combined -3.3 in January/February (9.0 – 6.3 – 5.7, 6+), adult contemporary cluster-mate WRVR “104.5 The River” repeats in fifth-place. Directly prior to January, WRVR was +2.5 in four consecutive sweeps without a loss (6.5 – 6.7 – 6.9 – 7.2 – 9.0, 6+). After being off six-tenths in December and then +1.8 in “Holiday” 2019/January 2020 (6.5 – 7.0 – 8.3, 6+), iHeartMedia-owned gospel WHAL “Hallelujah 95.7 – Memphis’ Inspiration Station” forfeits one-half share to 7.8 (second to third, 6+).

Hartford

Spoken-Word Formats – Up one-half share in January/February (5.7 – 6.1 – 6.2, 6+), Entercom-owned  WTIC-AM “News Talk 1080” progresses from sixth to fifth. This was preceded by four successive down or flat reports resulting in a -1.7 (7.4 – 7.4 – 6.6 – 6.3 – 5.7, 6+). Anchored at #13, Red Wolf Broadcasting news/talk WDRC-AM “AM 1360 The Talk of Connecticut” counters January’s -.1 with an increase of two-tenths (.6 – .8, 6+). Following 21 straight times of notching a .1 (6+), iHeartMedia’s WPOP “News Radio 1410” records a .2 (#17 to #16, 6+).

WPOP’s sports talk cluster-mate, WUCS “97.9 ESPN Hartford,” has a June 2019 through February 2020 topline of: 1.5 – 1.5 – 1.5 – 1.7 – 1.6 – 1.8 – 1.9 – 1.7 – 1.9 – 1.8 (#11 to #12, 6+).

Adding one-half share to January’s +.6 (3.5 – 4.1 – 4.6, 6+), Connecticut Public Broadcasting Network news/talk WNPR “Connecticut’s Public Media Source for News & Ideas” continues in ninth-place. Flat at #14, University of Massachusetts-owned WFCR “New England Public Radio” surrenders the one-tenth it gained in January (.3 – .4 – .3, 6+).

Hartford Music Formats – A February +1.1 enables Entercom rhythmic CHR WZMX to zoom from eighth to fourth; “Hot 93.7” is +1.3 in January/February (5.1 – 5.3 – 6.4, 6+). Down or flat the past four sweeps for an overall loss of eight-tenths (2.4 – 2.3 – 2.2 – 1.7 – 1.6, 6+), Red Wolf Broadcasting Spanish tropical WMRQ-HD2 ends the slide with a +.5 to 2.1 (#12 to #11, 6+). A combined +8.6 in December/“Holiday” 2019 (9.8 – 11.5 – 18.4, 6+) and -7.7 in January to 10.7 (6+), Entercom adult contemporary WRCH “Lite 100.5” gains three-tenths (11.0, #1 the 45th consecutive time, 6+). “Holiday” 2019’s 18.4 is the best 6+-showing of any Hartford station since WRCH’s 18.0 in “Holiday” 2018. Ten of its recent (6+) shifts include: -6.9 (January 2019); +1.0 (February); -1.0 (March); -1.3 (April); +1.0 (May); -1.0 (July); +1.2 (September); +1.7 (December); +6.9 (“Holiday” 2019); and -7.7 (January 2020). On the heels of its January +1.9 (5.5 – 7.4, 6+), iHeartMedia CHR WKSS “Kiss 95.7 All The Hits” relinquishes all but six-tenths (6.1, -1.3, third to sixth, 6+). Entercom hot AC WTIC-FM “96.5 TIC-FM” is in an alternating up/down pattern that includes February’s +.9 (6.2 – 7.3 – 6.2 – 6.4 – 5.5, fifth to eighth, 6+). Despite not having an increase the eighth time in succession for a net loss of two-tenths (.5 – .4 – .3 – .3 – .3 – .3 – .3 – .3 – .3, 6+), Red Wolf Broadcasting classic hits-oldies WNTY “Kool Radio – Good Times/Great Oldies” advances from #15 to #14.

Category: Ratings Takeaways