“Holiday” 2019 PPM Analysis:
National Basketball Association Flagships

| February 3, 2020

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — Last Sunday’s helicopter crash (1/26) that took the life of former Los Angeles Lakers superstar Kobe Bryant (and eight others, including Bryant’s daughter, Gianna) prompted us to conduct this extensive “Holiday” 2019 ratings recap of National Basketball Association radio flagships.

The following scoreboards are for an NBA team’s English-language, Nielsen Audio subscribing key station during the “Holiday” 2019 sweep (December 5, 2019 – January 1, 2020).

Some NBA teams have an AM and FM flagship and/or an emergency alternative (backup); however, we are showing one lead station per team.

Mirroring the one-station-per-team model, no NBA flagship in this analysis has ratings data from multiple Nielsen Audio metros.

Therefore, stats for the primary stations of the Knicks (WEPN-FM) and Brooklyn Nets (WFAN-FM) are limited to their home market of New York City, even though one or both of those stations may appear in ratings reports for Nassau-Suffolk (Long Island) and/or Middlesex-Somerset-Union.

The same applies to the primary station of the Golden State Warriors, KGMZ, which is listed in both San Francisco and San Jose – only information from the San Francisco report is used here.

The lone time Hubbard Broadcasting’s federal talk WFED (Washington Wizards) appeared in print for the sweeps covered in this analysis (August 2019 through “Holiday” 2019, and “Holiday” 2018) was November 2019 (.1, 6+). Thus, it is excluded from this entire summary.

Flagships of the Oklahoma City Thunder (WWLS) and New Orleans Pelicans (KLRZ) are in non-PPM markets. As a result, information for those two stations is not included in this report.

Ratings data for Toronto Raptors flagship CJCL is unavailable.

All stats cited here are full-week, Monday – Sunday, 6:00 am – 12:00 midnight and not limited to any specific day-part.

The first day of the 2019 – 2020 NBA season was October 22.

Up next: A look at “Holiday” 2019 results for adult contemporary – and then – the comprehensive news/talk recap; email managing editor Mike Kinosian at Kinosian@TALKERS.com 

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Category: Analysis

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