October 2019 PPM Analysis:
Major League Baseball Flagships

| November 6, 2019

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — All set to lead off with our first in a four-part series of extensive October 2019 ratings overviews, we’re in the batter’s box taking our third and final swing this calendar year at the performance of Major League Baseball radio flagships.

The following scoreboards are for an MLB team’s English-language, Nielsen Audio subscribing key station during the October 2019 sweep (September 12 – October 9).

Unlike most of our other such overviews, however, this particular one comes with some unique ground rules and fine-print.

While some MLB teams have an AM and FM flagship and/or an emergency alternative (backup), we show one “designated hitter” per team.

Mirroring the one-station-per-team model, no MLB flagship in this analysis has ratings data from multiple Nielsen Audio metros.

Therefore, stats for the primary stations of the Mets (WCBS-AM) and Yankees (WFAN) are limited to their home market of New York City, even though one or both of those stations may appear in ratings reports for Nassau-Suffolk (Long Island) and/or Middlesex-Somerset-Union.

The same applies to the primary station of the San Francisco Giants, Cumulus Media sports talk KNBR. It is listed in both San Francisco and San Jose but only information from the San Francisco report is used here.

Things get a bit trickier regarding the Los Angeles Angels. Its main radio home – KLAA – has studios and offices at Anaheim Stadium but is unlisted in both the Los Angeles and Riverside-San Bernardino-Ontario reports (October 2019). As a result, we are using data from another Angels Radio Network station throughout this entire overview, KSPN “ESPN LA 710.”

No ratings information is available/shown for either the flagship of the American League East’s Toronto Blue Jays (CJCL) or the American League West’s Oakland Athletics (KTRB).

Data cited here is not limited to any specific day-part. All stats are full-week, Monday – Sunday, 6:00 am – 12:00 midnight (6+).

With that out of the way, it’s time for the first pitch.

Up next: An October 2019 look at public radio news/talk; email managing editor Mike Kinosian at Kinosian@TALKERS.com. 

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Category: Analysis