August 2019 Spoken-Word Pacesetters: DC, Boston, Minneapolis

| September 23, 2019

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — Earlier this month, we posted August 2019 ratings overviews for all-news (9/12); sports talk (9/13); and public radio news/talk (9/16).

Given that our definition of spoken-word includes commercial English-language news/talk outlets; all-news facilities (including business news); sports talk; and public radio news/talk operations, the following August 2019 “Ratings Extra” marks the first time in our years of doing such comprehensive individual monthly format synopses that we gauge the temperature of spoken-word stations as a complete entity in all 48 PPM-markets.

Admittedly, that last category – “public radio news/talk” – can be tricky.

Some stations falling under that banner are much broader in scope and could easily be labeled “variety,” as it is highly-possible listeners will hear those outlets air jazz, classical, bluegrass, and/or several other musical genres in various dayparts.

Nonetheless, programming on the majority of “public radio news/talk” stations listed here falls predominantly (if not exclusively) under the news/talk umbrella.

Nielsen Audio only releases audience estimates for stations subscribing to its services.

As a result, stats in this analysis are limited to facilities paying Nielsen Audio for its information.

There’s only other disclaimer: For the sake of across-the-board consistency, we have established the criteria in this particular analysis as a top 20 finish in any of the 48 PPM-markets.

Email managing editor Mike Kinosian at Kinosian@TALKERS.com 

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Category: Analysis