July 2019 PPM Analysis: Adult Hits

| August 23, 2019

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — Having already addressed all-news and Major League Baseball flagships, we continue our four-part series of July 2019 ratings overviews with an in-depth examination of adult hits.

This analysis is comprised of PPM-market facilities that rank in the top 20 (6+) in the July 2019 sweep, a ratings period that covered June 20 through July 17.

Nielsen Audio only releases audience estimates for facilities that subscribe to its services. For that reason, ratings stats and information in the following charts are limited to stations that pay Nielsen Audio for its data.

Bottom-line: When indexed against aforementioned all-news and MLB flagships, the qualifying PPM-market adult hits properties in our sample claim the strongest 6+-share (5.65) and best average 6+-rank (#5.57), easily outdistancing all-news (3.63/#10.75) and MLB flagships (3.72/#12.75).

Up next: An extensive news/talk overview; email managing editor Mike Kinosian at Kinosian@TALKERS.com 

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Category: Analysis