July 2019 PPM Analysis: Major League Baseball Flagships

| August 22, 2019

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — We’re stepping up to the plate taking this year’s second swing at the ratings performance of Major League Baseball radio flagships.

Unlike most of our other such overviews, this particular one comes with some unique ground rules and fine-print.

Leading off, the following scoreboards are for an MLB team’s English-language, Nielsen Audio subscribing key station during the July 2019 sweep (June 20 – July 17).

Some MLB teams have an AM and FM flagship and/or an emergency alternative (backup); however, we show one “designated hitter” per team.

Mirroring the one-station-per-team model, no MLB flagship in this analysis has ratings data from multiple Nielsen Audio metros.

Stats for the primary stations of the Mets (WCBS-AM) and Yankees (WFAN) are therefore limited to their home market of New York City, even though one or both of those stations may appear in ratings reports for Nassau-Suffolk (Long Island) and/or Middlesex-Somerset-Union.

The same applies regarding KNBR, the primary station of the San Francisco Giants. Even though the Cumulus Media sports talk facility is listed in both San Francisco and San Jose, only information from the SF report is used.

Things get a bit trickier with the Los Angeles Angels. Its main radio home – KLAA – has studios and offices at Anaheim Stadium but is unlisted in both the Los Angeles and Riverside-San Bernardino-Ontario reports (July 2019). As a result, we are using data from another Angels Radio Network station throughout this entire overview, KSPN “ESPN LA 710.”

No ratings information is available/shown for the flagships of the American League East’s Toronto Blue Jays (CJCL) and the American League West’s Oakland Athletics (KTRB).

Data cited here is not limited to any specific day-part. All stats are full-week, Monday – Sunday, 6:00 am – 12:00 midnight (6+).

With that out of the way, it’s time for the first pitch.

Up next: A July 2019 look at adult hits, followed by the extensive news/talk overview; email managing editor Mike Kinosian at Kinosian@TALKERS.com 

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Category: Analysis