May 2019 PPM Analysis: DC Repeats As Spoken-Word Champ

| July 2, 2019

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — On numerous occasions the past several years, we have depicted the top news/talk markets in a specific ratings sweep.

This, however, is our most ambitious project to date, as we assess the temperature of spoken-word stations as a complete entity in all 48 PPM-markets.

Especially as it relates to this particular exercise, our definition of spoken-word includes commercial English-language news/talk outlets; all-newsas well as business news – facilities; and public radio news/talk operations.

That last category can be acutely thorny, since by their very noncommercial nature, some stations falling under that banner are – admittedly – much broader in scope and could be ascribed as “variety.”

As a result, even though these stations are tagged “public radio news/talk,” it is highly-possible that listeners could hear them air jazz, classical, bluegrass, and/or several other musical genres in various dayparts. It is our intention that programming on stations listed here as “public radio news/talk” falls predominantly (if not exclusively) under the news, news/talk umbrella.

Another member of the spoken-word family, sports talk, is purposefully excluded from this analysis. Results from that format’s May 2019 performance were posted on (Thursday) June 20 and have been archived on our website.

Nielsen Audio only releases audience estimates for stations subscribing to its services.

As a result, stats in this analysis are limited to facilities paying Nielsen Audio for its information.

In the last bit of fine-print for this comprehensive overview, we have applied absolutely no ratings restrictions for the May 2019 sweep, which covered April 25 through May 22. Every news; news-talk; and public radio news/talk station notching at least a .1 (6+, May 2019) is included in this comprehensive recap.

Email managing editor Mike Kinosian at Kinosian@TALKERS.com 

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Category: Analysis