Tuesday, May 28, 2019

| May 28, 2019

PPM Analysis: News/TalkTALKERS magazine managing editor Mike Kinosian presents a look at the performances of radio stations based on data from Nielsen Audio’s April 2019 PPM survey, today focusing on news/talk radio.  The transition from the March PPM survey to the April PPM survey was good to about a third of the news/talk stations on our panel who saw their weekly, 6+ AQH share go up.  But, 44% of news/talkers saw their numbers fall.  Comparing April 2018 to April 2019 data, almost half of the news/talk stations on our panel were down (49%) and 41% were up, led by Entercom’s WTIC-AM, Hartford (+1.8), Cumulus Media’s WBAP, Dallas (+1.5), and iHeartMedia’s WREC, Memphis (+1.2).  In April, three news/talk stations ranked #1 in their respective markets: Entercom’s KMOX, St. Louis; Townsquare Media’s WKXW, Middlesex; and Cox Media Group’s WOKV-FM, Jacksonville.  See all the data in Mike Kinosian’s report here.

FOX Sports Radio’s Clay Travis Debuts New ‘Wins & Losses’ Podcast. Sports media personality Clay Travis – host of FOX Sports Radio’s daily “Outkick the Coverage” program – is premiering a new iHeartRadio Original Podcast called, “Wins & Losses with Clay Travis,” on the iHeartPodcast Network.   The show will feature “candid, in-depth conversations with the biggest names in sports, entertainment, business, and beyond, who will discuss their inspiring journeys to success, including their wins and losses along the way.”  The first episode includes a conversation with sports journalist Jason Whitlock. Travis says, “I love doing daily radio, but most of the time, it’s about reacting to the most recent 24 hours of news – the game that ended the night before, the big free agent signing, the latest player, coach or owner to run afoul of the law.  My goal with this new podcast is to create a series of long-form conversations with fascinating people that are just as good a year from now, or even five years from now, as they are today.”

Monday Memo: Be Yourself.  This week’s Monday Memo from consultant Holland Cooke comes a day late thanks to the Memorial Day holiday.   Today, Cooke shares some simple advice for talk radio hosts and DJs from Howard Stern, Rush Limbaugh, Oscar Wilde, and even Dr. Seuss, who happens to share a birthplace with HC. Read it here.

Trump’s Japan Visit, Midwest Weather, U.S.-China Relations/Trade War, 2020 Presidential Race, European Nationalist Movements/Anti-Semitism, Memorial Day Holiday, and Mt. Everest Deaths Among Top News/Talk Stories over the Weekend.  The president’s visit to Japan; the devastating storms that swept across Ohio; China’s anger over John Bolton’s meeting with Taiwan leaders and the U.S.-China trade war; the Democrats vying to challenge Donald Trump in 2020; the weekend’s elections in European nations that saw victories for nationalist politicians and the related rise of anti-Semitism across the Continent; the Memorial Day holiday; and deaths on the crowded peak of Mt. Everest were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Saga’s Nystrom on Brand Building and Digital Attribution. In a piece published in Medium, Saga Communications VP of digital media Matt Nystrom pens an “open letter to my colleagues in the radio industry” in which he says that “appetites for on-demand information have traditional media sellers feeling compelled to measure the efficacy of their products in ways that undermine their core strengths.”  Specifically, he notes that digital attribution – measuring hits on a client’s website shortly after their spot airs on the radio to monitor traffic – is fraught with accuracy problems.  It’s understandable that radio wants to compete in the digital landscape, but it shouldn’t do so at the expense of its strength as a brand builder.  The problem is that brand building takes time and advertisers want immediate results.  Read his piece here.

TALKERS News Notes. The program schedule at Hubbard Radio’s sports talk KSTP-AM, Minneapolis-St. Paul “Skor North” changes this week with the addition of the daily “Twins Show” airing from 12:00 noon to 2:00 pm.  The station’s Vikings show, “Purple Daily,” moves to the 2:00 pm to 4:00 pm slot hosted by Matthew Collier…..WFMZ-TV, Reading, Pennsylvania reports that a local businessman may be the savior of news/talk WEEU, Reading.  The station is owned by the Reading Eagle Company – currently in bankruptcy protection – whose assets are being sold to MediaNews Group.  MediaNews Group does not want the station and says it will shut it down after the sale closes.  Enter local businessman Hamid Chaudhry.  He says he is interested in buying the station, telling the TV station, “I can’t imagine Berks County without WEEU.  It has a strong base.  It just needs somebody with a little bit of a vision who can change things.”…..Chicago media reporter Robert Feder writes that Entercom is promoting Chicago news pro Jim Gudas to full-time reporter on the afternoon/evening shift on WBBM-AM/WCFS-FM, taking the position that opened up when Bob Roberts retired last month.  Gudas previously served with Tribune’s crosstown WGN-AM and with the old WMAQ-AM…..Pictured below is “Radio’s Best Friend” Art Vuolo (right) with Indianapolis 500 winner  Simon Pagenaud (left).  Vuolo was in Indy to visit the Bob & Tom Carb Day remote broadcast at the Indy 500 grounds when he took the pic with Pagenaud.  Little did he know that Pagenaud would win the race!

Music Radio News and Career Moves. The nationally syndicated “The Ace & TJ Show” is now the morning program on iHeartMedia’s CHR WMKS, Greensboro “100.3 KISS FM.” Station program director Keith Allen says, “Pop culture fans in Greensboro have been dying to have a morning show to call their own and I’m excited for them to be able to wake up and listen to this top-rated show. Ace and TJ’s morning show is incredibly entertaining and I know it will truly resonate with the Triad audience.”…..Entercom appoints Andrea Hansen station manager and director of sales for its Madison trio of music stations – triple A WMMM “105.5 Triple M,” classic hits WOLX, and hot AC WMHX “MIX 105.1.”  She’s been serving the stations as general sales manager since 2015.  Entercom Madison SVP and market manager Chuck Sullivan says, “Andrea has done a tremendous job leading our sales team and is an invaluable resource to the culture of our company.  She has been instrumental in the growth of our client base and the training of the team.”…..Adams Radio Group LLC is agreeing to sell oldies WLYV-AM and translator W282CH in Fort Wayne, Indiana to Brian Walsh, owner of oldies WIOE-FM, South Whitley, Indiana.

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