“Holiday” 2018 PPM Analysis: Adult Contemporary

| February 1, 2019

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — The third of four installments of our comprehensive look at “Holiday” 2018 overviews is for adult contemporary – the format that leads the way in the all-Christmas music programming strategy.

While stations from other formats engage in wall-to-wall Christmas music, adult contemporary was the originator and, by an overwhelming majority, it remains the most common proponent.

Full disclosure: Not every adult contemporary station listed here played all-Christmas music during the “Holiday” 2018 sweep and some ACs (14% of our sample) even register a December 2018 – “Holiday” 2018 decline.

Regardless if they programmed all-Christmas music roughly between Thanksgiving week and Christmas Day, all adult contemporary facilities that rank in the top 20 in a PPM-market (6+, “Holiday” 2018) comprise the following scoreboards in the industry’s most extensive overview of a “Holiday” ratings sweep.

Nielsen Audio only releases audience estimates for stations that subscribe to its services. Owing to that reason, ratings information in this “Holiday” 2018 report are limited to stations that pay Nielsen Audio for its data.

Up next: the “Holiday” 2018 news/talk overview; email managing editor Mike Kinosian at Kinosian@TALKERS.com 

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Category: Analysis