October 2018 PPM Analysis:
Major League Baseball Flagships

| November 8, 2018

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — This is our third and final check this year on Major League Baseball radio flagships.

The following scoreboards are for an MLB team’s English-language, Nielsen Audio subscribing key station during the October 2018 sweep.

While some MLB teams have an AM and FM flagship and/or an emergency alternative (backup), we only show one “designated hitter” per team.

Mirroring the one-station-per-team model, MLB flagships listed here have ratings data from one Nielsen Audio metro.

Specifically, information for the flagships of the Mets (WOR) and Yankees (WFAN) is limited to their home market of New York City, even though they may appear in Nassau-Suffolk (Long Island) and/or Middlesex-Somerset-Union.

Key stations for the two Bay Area teams – the San Francisco Giants (KNBR) and Oakland A’s (KGMZ) – have San Francisco ratings info only here – nothing from San Jose.

The primary flagship for the Los Angeles Angels, KLAA, is unlisted (October 2018) in both the Los Angeles and Riverside-San Bernardino-Ontario reports. Therefore, “NA” (“Not Available”) is displayed next to KLAA throughout this entire overview.

No ratings information is shown for the flagship for the American League East’s Toronto Blue Jays (CJCL).

Data cited here is full-week, Monday – Sunday, 6:00 am – 12:00 midnight (6+), so it is not limited to any specific day-part.

With that out of the way, it’s time to throw out the first pitch.

Up next: An October 2018 look at the country format; email managing editor Mike Kinosian at Kinosian@TALKERS.com 

 

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Category: Analysis