August 2018 PPM Analysis: Sports Talk

| September 17, 2018

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — Our four-part series of detailed August 2018 PPM overviews continues with a look at sports talk.

The following scoreboards are comprised of sports talk facilities that rank in the top 20 in any of the 48 PPM-markets (6+, August 2018).

Given that Nielsen Audio only releases audience estimates for stations that subscribe to its services, ratings information in this exclusive analysis are limited to properties that pay that company for its data.

Spoiler alert: The format enjoys a stellar July 2018 – August 2018 performance and nearly as strong August 2017 – August 2018 showing.

Up next: An August 2018 look at mainstream CHR; email managing editor Mike Kinosian at Kinosian@TALKERS.com 

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Category: Analysis