July 2018 PPM Analysis: Adult Hits

| August 22, 2018

By Mike Kinosian
Managing Editor
TALKERS

 LOS ANGELES — Our four-part series of July 2018 ratings overviews continues with an in-depth examination of adult hits.

Previously posted were similar July 2018 ratings summaries for all-news operations (Monday, 8/20) and MLB flagships (yesterday, 8/21).

This analysis of adult hits stations is comprised of PPM-market facilities that rank in the top 20 (6+) in the July 2018 sweep, a ratings period that covered June 21 through July 18.

Nielsen Audio only releases audience estimates for facilities that subscribe to its services. For that reason, ratings stats and information in the following charts are limited to stations that pay Nielsen Audio for its data.

Bottom-line: When indexed against all-news and MLB flagships, the roughly two-dozen qualifying PPM-market adult hits properties in our sample claim the strongest 6+-share (5.55) and best average 6+-rank (#5.71), easily outdistancing all-news (4.34/#8.33) and MLB flagships (3.77/#13.03).

Up next: The thorough July 2018 news/talk overview; email managing editor Mike Kinosian at Kinosian@TALKERS.com 

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Category: Analysis